Smart Destinations Partners With NYC & Company for Limited-Edition Where’s Waldo Attraction Pass

As part of New York City’s tourism Family Ambassador Campaign, Smart Destinations, Inc. has created limited-edition multi-attraction passes exclusively for this summer’s Where’s Waldo? campaign.

New York Explorer Pass

Limited-edition Where’s Waldo New York Explorer Pass

Smart Destinations, a leader in the tourism industry, recently announced a new project in conjunction with long-time partner, NYC & Company – a limited edition Where’s Waldo? New York Explorer Pass. This collaboration is part of New York City’s fifth official Family Ambassador program.

NYC & Company launched the Where’s Waldo? campaign to attract families from all over the world by highlighting the best ways they can enjoy their vacation experience in New York City. In this spirit, Smart Destinations’ special Where’s Waldo New York Explorer Pass will make it easier for families visiting New York to see all of the best attractions, cultural institutions, and neighborhoods throughout the City.

“Waldo is a fun and engaging character that has taken readers to countless destinations for many years,” said Cecilia Dahl, President of Smart Destinations. “We’re so excited to be able to work with NYC & Company to help Waldo bring New York tourism to life for families from around the world.”

Smart Destinations’ Where’s Waldo? New York Explorer Pass will provide visitors with savings of up to 45 percent on admissions to top museums, tours, and attractions throughout New York City. In honor of Waldo’s spirit of exploration, the New York Explorer Pass will help people explore diverse places and neighborhoods around the city, from Manhattan to Brooklyn, the Bronx, and beyond.

Travelers interested in following Waldo’s journey across New York City can visit for information about all of the best things to see and do in New York for visiting families and locals alike, and to purchase the Where’s Waldo? New York Explorer Pass. The Where’s Waldo? New York Explorer Pass can also be purchased at the Official NYC Information Center in Midtown Manhattan.

About Smart Destinations

Smart Destinations helps travelers enjoy more activities in their destinations for less. With its multi-attraction passes, visitors enjoy flexible purchase options, savings of up to 55% gate prices, and the convenience of skipping the line at most popular attractions. Available online and at walk-up retail outlets, Smart Destinations passes, including Go City Cards, Go Explorer and Go Select Passes, provide admission to more than 400 attractions across nine North American destinations, including New York, Orlando, Oahu, San Diego, Chicago, Los Angeles, Miami, San Francisco and Boston. For more information visit:

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