Best shopping in San Francisco - Boutiques, outlet malls & more

Where are the best places to shop in San Francisco? Well, to answer that question, we've made a list of the top 12 places and areas to shop in San Francisco, including popular outlet malls, shopping centers, hip boutiques and more.

By Casey Makovich
Published: July 18, 2024
San Francisco

Visitors can find everything from locally created artisan crafts to name-brand retailers. Did you know? Gap Inc., which owns and operates Gap, Banana Republic, and Old Navy, is headquartered in San Francisco.

So, a shopping spree on vacation? Let's go!

Union Square

Union Square is San Francisco's premier destination for shopping. Besides Bloomingdale's and Macy's, Union Square boasts a large collection of department stores, upscale shops, and brand-name retailers, conveniently in downtown San Francisco.

Westfield Centre is Bloomingdale's West Coast flagship store, offering designer fashion with department store variety. Whether you're shopping for the latest fashions or the home, Bloomingdale's has it all. Plus, in-store services include package delivery to your hotel - no need to drag all those bags around!

The Macy's store takes up almost two city blocks, making it not just a top shopping destination, but a must-see shopping experience. Macy's offers a wide selection of top brands, including Ralph Lauren, Calvin Klein, Estee Lauder, Clinique, Levi's, and more.

Union Square

Petaluma Village Premium Outlets

Located north of San Francisco in Sonoma County, Petaluma Village Premium Outlets offers steep discounts of 25%-65% off over 60 brand-name stores, including Banana Republic, Brooks Brothers, Coach, Nike, Saks Fifth Avenue Off 5th, and more in a picturesque, outdoor open setting.

Napa Premium Outlets

The Napa Premium Outlets are an easy side trip to add to a day trip to Napa Valley - this area is around 45 minutes from downtown San Francisco. Stores feature everyday savings of 25%-65% off stores like Cole Haan, Ann Taylor Factory Store, J. Crew, Polo Ralph Lauren Factory Store, Coach Outlet, Timberland, and more. Perfect for stocking up on the season's essentials.

Napa

Gift Center and Jewelry Mart

Catch a little sparkle with exclusive access to wholesale prices typically only available to registered trade professionals at the San Francisco Gift Center and Jewelry Mart. You'll be able to shop unbeatable prices on a large selection of merchandise, including gifts, jewelry, and accessories from over 25 countries. From diamonds and pearls to custom designs, you'll find it all.

Wondering how to fit shopping into your San Francisco trip?

Our itineraries and guides will help you slot your shopping crusade in between activities and sightseeing. The below suggestions are a great way for newcomers to familiarize themselves with the city, all while saving a bunch of money on top attractions, tours, and more.

Embarcadero Center

Embarcadero Center is a large, mixed-use building complex home to over 100 retail shops, restaurants, and even a cinema. Located in San Francisco's waterfront area, also known as the Embarcadero, it's conveniently close to lots of attractions and sights in the Bay Area. You're bound to find something that catches your eye here.

Embarcadero

Chestnut Street

For more of a classic San Francisco neighborhood shopping destination experience, head to Chestnut Street for higher-end boutique shops and look for a unique find to bring home with you. If you're flagging during your shopping expedition, there are a myriad of eclectic restaurants and sophisticated coffee shops for tasty treats and refreshments.

Chestnut Street

Fillmore Street

Fillmore Street features countless upscale brands from around the world, like Eileen Fisher, Jonathan Adler, Joie, Scotch & Soda, and more. This street also has plenty of hip, eclectic boutique shops and cafés to dip in and out of.

Haight Street

Famous for the role it played as a hippie hangout in the 60's and 70s, the Haight Ashbury area's progressive culture is apparent in its store offerings. You'll be able to find lots of high-end vintage shops, hip boutiques, innovative dining establishments, and lots of pride on display.

Haight Street

Polk Street

Polk Street is a popular destination for second-hand and thrift shopping in San Francisco. Whether you're looking for knick-knacks or a new wardrobe staple to remember your trip by, Polk Street is a great place to unearth an unexpected gem.

North Beach

Famous for being San Francisco's Italian neighborhood brimming with food that rivals that of Italy and some of the best boutique cafés, it's no surprise North Beach is a shopping destination that offers visitors more of a European vibe than other parts of the city. You'll find artisan pieces and charming bookstores in this area.

North Beach

Left your heart (or your wallet) in San Francisco?

We hope we've given you some inspiration and spots to check out (and hit the checkout!) These areas have the best shopping in San Francisco, including popular affordable options, outlet malls, and designer brands.

 

Shop til' you drop in San Francisco and save up to 50% on attractions  

Planning your San Francisco trip? With Go City®, you can explore big-name landmarks, local hotspots, and epic tours, all on one pass, all for one price. Not only that, but you'll enjoy savings of up to 50%, compared to buying individual attraction tickets. So pick up a San Francisco attraction pass and save while you sightsee! 

☀️See all San Francisco attractions ☀️ – 🌏 Explore other destinations 🌏 – ✈️ Buy a San Francisco pass ✈️ 

Casey Makovich
Go City Travel Expert

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Downtown views from Dolores Park in The Mission, San Francisco
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Things to do in The Mission San Francisco

Located just south of Downtown, San Francisco’s Mission district – or just plain Mission for short – is a colorful and eclectic neighborhood that’s brimful of vibrant murals, fantastic Mexican-inspired cuisine and epic party zones like Valencia Street, with its buzzing bars and clubs. It also happens to be home to the oldest surviving structure in town, the beautiful 18th-century Misión San Francisco de Asís, aka Mission Dolores. Join us as we take a journey through the best things to do in the Mission San Francisco. Check Out the Mission Murals One of the very first things you’ll notice on a visit to the Mission is the colorful street art that adorns nearly every available surface. Some of the best and most Instagrammable examples can be found in Clarion Alley, a narrow lane with countless murals by local artists, many with political themes, as well as fine tributes to the likes of Prince (Rest in Purple). You’ll find other thought-provoking and often controversial pieces in Balmy Alley, where homages to Frida Kahlo and Georgia O’Keeffe are among the 40-odd pieces. Visit San Francisco’s Oldest Building Some might consider the survival of Mission Dolores for well over 200 years to be the act of some higher power. It has, after all, remained standing relatively unscathed through the devastating earthquakes of 1906 and 1989. Next to the adobe mission – a small sugar-white church with a colonnaded facade that has remained largely unchanged since the late 1700s – stands the comparatively youthful Mission Dolores Basilica. It’s an elaborate confection, built in 1918 in the California Churrigueresque style and cuts a striking figure next to its diminutive sibling. Catch Some Rays in Dolores Park A couple of blocks south of Mission Dolores, its namesake park is a lush oasis on a typically steep San Francisco gradient that makes for quite excellent views over Downtown and the bay. It’s a lovely place for picnics and people-watching that’s often one of the sunniest spots in town, thanks to the Mission’s unique microclimate. There are tennis courts and soccer fields should you be that way inclined, as well as a kids’ playground to keep the little uns entertained. Go Shopping on Valencia Street Valencia Street’s eclectic medley of (mostly) independent stores makes for a fun wallet workout. Here, thrift stores toting one-off vintage fashions rub shoulders with high-end designer boutiques, and you can pick up a bargain used Kerouac or Ginsberg at Dog Eared Books or find that elusive vinyl LP from legendary local bands like Faith No More and Sly and the Family Stone in Stranded Records. It truly is a street that caters for all needs, as evidenced by the Pirate Supply Store, a non-profit organization that furnishes Jack Sparrow types with eye patches, scurvy medication, whale feed and a dazzling array of seafaring apparel. Get Stuck into a Mission Burrito Thanks to its large Mexican community, the Mission is your number one destination in SF for the best tacos and tortillas in town. The Mission Burrito is renowned California-wide for its farm-fresh ingredients and steamed flour tortilla – a method of baking that give the wraps greater flexibility to contain their frankly obscene amounts of filling. Crammed to bursting point with beans, rice, meat, salsa, cheese, sour cream, guacamole and shredded lettuce, this belly-busting beast would stop King Kong in his tracks. Get yours from legendary local Mexican restaurants including Taqueria La Cumbre and Taqueria El Faro, both of which claim to have invented the monster snack back in the 1960s. I Scream, You Scream... Whaddya mean you’re still hungry? Well, we guess even after devouring a burrito the size of Dwayne Johnson’s bicep there’s always room for ice cream... For the coldest, sweetest treat in the neighborhood, make for the Bi-Rite Creamery on 18th, right next to Dolores Park. This cute little cafe was founded by a pair of pro-bakers so you can be sure your handmade, small-batch ice-cream will contain the squishiest snickerdoodles and crunchiest peanut brittle, as well as using seasonal local fruits and honey. Signature flavors include Japanese black sesame with Bay Area Bee Company honey and a dairy-free pina colada rum with caramelized pineapple pieces. Yum. Catch a Show at The Chapel It’s not difficult to see why California Home+Design named The Chapel as one of its 10 most beautiful music venues in the entire state. This century-old former funeral home boasts soaring vaulted ceilings with original beams and a chapel-like interior that looks every bit as good as the acoustics sound. It’s a smallish place with a capacity of around 750, so expect up-and-coming local bands as well as touring indie outfits and jazz and bluegrass collectives. Previous big-name acts to grace this heavenly stage include Kate Nash, Public Image Ltd. and local-boy-done-good Mike Patton. Get the Party Started Party animal? You’ve come to the right place. The Mission is one of San Francisco’s hottest spots for entertainment after dark. The area around Valencia Street in particular is cocktail central, with upscale joints serving up a vast range of expertly mixed drinks. Put some pep in your step with a spicy La Botana cocktail at ABV, lay a fruity Hungry Ghost to rest at Trick Dog and savor a rye whisky and chocolate stout-laced Friend of the Devil at quirky Dalva. Dive bars also proliferate throughout the neighborhood. The Knockout with its eclectic mix of karaoke, DJ parties and live bands is a highlight. Or mosey over to Shotwell’s for a traditional saloon bar complete with (real) bullet holes and fab craft beers. Go to a Festival Every Memorial Day weekend, the neighborhood bursts into life as the Carnaval Festival and Parade rolls into town. This riot of color and sound celebrates the arts and traditions of Latin America and the Caribbean meaning you can expect flamboyant costumes, lively street performances, unique crafts and some of the best street food this side of the Mexican border: it’s truly one of the most enjoyable things to do in the Mission. San Francisco also honors its substantial Mexican community with colorful Day of the Dead processions and celebrations in the Mission’s Garfield Park on November 2. Save on things to do in The Mission San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
Friends group playing guitar in San francisco
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10+ things to do in San Francisco with teens during your California vacation

It's a great city for introducing your kids to the rewards of travel, and there's plenty of excitement around every corner. No matter how uninterested teenagers may seem at first, with this endless list of San Francisco attractions and activities, there's sure to be something that your teen will enjoy.
Katie Sagal
Street sign pointing the way to Japantown, San Francisco
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Things to do in Japantown San Francisco

One of just three remaining Japantowns in the whole of the United States, this diminutive San Francisco neighborhood packs a mighty punch in spite of its small size. Squeezed into its six blocks, you’ll discover swathes of superb sushi, shabu-shabu and ramen restaurants, a riot of ultra-kitsch gift shops, Japanese sweets and more manga and anime merchandise than you can shake a samurai sword at. Here are some of our favorite things to do in Japantown San Francisco. Get to Know San Francisco’s Japantown Japantown radiates out from its central hub, the Peace Plaza, a major focal point for events and festivals throughout the year and a great place to just sit and watch the world go by. Towering over the plaza is the Peace Pagoda, a striking five-tiered concrete structure with a spire on top that was designed by Japanese architect Yoshiro Taniguchi and gifted to San Francisco by Osaka in 1968. It’s from here that you can start the Japantown History Walk, a short stroll through the district’s storied past, guided by 16 signs featuring maps, photographs and information. The walk provides a nice introduction to Japantown and will help you find your bearings. As well as the Peace Pagoda, it also takes in pedestrianized Osaka Way, Ruth Asawa’s beautiful Aurora and Origami Fountains and the colorful Sensu folding-fan sculpture. Shop ‘Til You Drop A visit to the Japan Center, a trio of malls crammed top to bottom with Japanese shops and restaurants should be considered an absolute must on any list of things to do in San Francisco’s Japantown. Start in the east mall, where the famous Japanese dollar store Daiso offers a mind-boggling variety of products at rock bottom prices (generally $1-2). Looking for kitsch Hello Kitty trinkets? Stationery supplies? Japanese fans? Beauty products? Bookends? Chopsticks? Kawaii (cute) Japanese designs? Then Daiso is surely the place for you. It’s also at this end of the mall that you’ll find one of Japantown’s most Instagrammed attractions: the arched red Moon Bridge. Head to the west mall for the iconic Kinokuniya Bookstore, a stalwart of San Francisco’s Japantown since the late 1960s. It’s here that you’ll find all things manga and anime: books, comics, DVDs, t-shirts, toys, tote bags, Studio Ghibli merchandise, you name it and they’ll probably have it here! There’s even an intricate artwork by legendary Japanese illustrator and cartoonist Katsuya Terada, painted at the entrance to the store during his visit in 2013. Upstairs, you can browse Japanese and English literature and attend occasional readings and signings; authors who have appeared at the store previously include Japanese historian David Keene and actor George Takei. Food, Glorious Food! After all that shopping you’re sure to have worked up a mighty appetite. Fortunately for you, the Japan Center also boasts some of the best eating in town. Head to the aptly named Restaurant Row in the west mall for a veritable smorgasbord of dining options. Restaurants here run the full gamut of Japanese specialties. There’s sushi, of course, and plenty of it. This is also the place to try okonomiyaki, delicious savory Japanese pancakes stuffed with fillings of your choice and topped with pickled ginger, mayonnaise and umami Japanese sauces. Ramen or noodles more your vibe? You’ll find both well represented here, too. For a real taste of Japanese culture, hit the shabu-shabu joints, where you cook your own beef and vegetables at the table before gobbling them up along with rice and a rainbow of zingy dipping sauces. Something sweet? Sophie’s Crepes is a dessert shop of some local renown, where freshly made crepes are served cone-style with fillings of your choice. Whipped cream and fresh strawberries. Green tea gelato with red bean paste and matcha sauce. Mandarin and Nutella. The only problem you’ll have here is deciding which to go for. Mosey over to Matcha Cafe Maiko which, as the name suggests, is your stop for everything matcha. There’s shaved ice, tea, and matcha lattes. Or try a crispy homemade cone piled high with soft serve matcha ice cream. For an ultra-decadent treat, you can also have yours topped with gold leaf! A Spot of R’n’R Tucked away behind an unassuming pair of wooden doors inside the sprawling Japan Center is the Kabuki Springs & Spa, where a traditional onsen-style Japanese bathhouse offers multiple methods of achieving a state of pure zen. Buy a day pass to access the steam room, sauna, muscle-soothing hot pool and bracingly cold plunge pool. There’s sea salt for body scrubs and green tea for maximum refreshment, and you’ll get a discount on your day pass if you also book a treatment at the adjoining spa, where a deluxe 80-minute Eastern Shiatsu massage might leave you so relaxed you’ll want to remain horizontal for the rest of the day. Cherry Blossom Festival The annual Northern California Cherry Blossom Festival, held in honor of the photogenic pink blooms, is one of San Francisco’s most popular, drawing thousands of visitors to the neighborhood for its two-weekend run every April. This riot of color and sound celebrates all things Japanese. Highlights include taiko drumming, when men and women in traditional dress beat huge tribal drums in an effort to ward off evil spirits. There’s street food, ancient Japanese tea ceremonies, karate demonstrations, origami displays and Japanese folk music and dance, with many of the more popular performances taking place on the main stage at Peace Plaza. The festival culminates in a grand parade, when drummers, dancers, and beautifully decorated floats weave their way through cheering crowds between City Hall and Japantown, leading the way to a huge closing party in the shadow of the Peace Pagoda. Pro-tip for cherry blossom die-hards: some of the finest in San Francisco are found not in Japantown but at the Japanese Tea Garden in Golden Gate Park. Save on things to do in Japantown San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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