Looking for things to do in Dubai with kids? Head to Mattel Play! Town Dubai.

Visit Mattel Play! Town with a Go Dubai pass

  • Pay nothing upon arrival – simply scan your digital pass
  • Includes general admission to Mattel Play! Town
  • Unlimited interactive activities and play zones to explore
  • Meet Fireman Sam, Barney, and more characters
  • Your Go Dubai pass also gives you free entry to other popular attractions included in the low discount price

Dubai Mattel Play! Town is a fun-filled ‘education play’ center geared towards kids aged 2-10. Little ones will get to meet and interact with popular TV characters including Barney, Fireman Sam, and Bob the Builder.

Hours of Operation

Saturday-Wednesday, 10:00 am-10:00 pm;
Thursday and Friday, 10:00 am-12:00 midnight

Know before you go

Getting In: Present your pass directly at Mattel! Play Town reception to receive your Mattel Play! Town entry ticket. No pre-booking required.

Please Note: Up to two adults can enter for free with each paying child. At least one adult per five children is required.

Mattel Play! Town

Getting there

Mattel Play! Town

AE, Dubai, Mattel Play! , Mattel Play! Town


Mattel Play! Town
Mattel Play!
United Arab Emirates