Summary


This new role has been created to lead the continued development of Performance Marketing analytics at Go City. Responsible for designing and implement the entire analytics strategy as well as translating business objectives into specific and measurable KPIs in partnership with channel leads. As well as presenting findings with business recommendations to key stakeholders through data visualisation. Covering all Go City brands and Performance Marketing channels, this role will oversee Analytics including web analytics, tracking, attribution and incrementality testing.

Main responsibilities:

  • Collaborate closely with marketing teams to understand their needs
  • Acquire data from partners and agencies relating to campaign performance
  • Work with our Tech teams to ensure we are tracking necessary data internally
  • Analyse these datasets using a combination of tools
  • Produce and communicate insight and forecasts related to campaign performance
  • Build incrementality models to demonstrate effectiveness (or lack thereof) of marketing investments based on null hypothesis tests
  • Agree KPIs for measuring performance and establish appropriate reporting
  • Create a statistical framework in collaboration with channel leads to determine efficacy of test and learn initiatives
  • Participate in strategic discussion and make recommendations based on insights you uncover
  • Work with marketing, technology and data teams to define targeting criteria and support execution of campaigns based on those criteria
  • Expertly deliver both short-term tactical and long-term strategic initiatives
  • Build strong relationships with cross-functional teams
  • Ensure accurate and timely reporting is produced and integrated into group trading and marketing reports
  • We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day. 
  • Commitment to live and breathe our Company values in the delivery of your role and responsibilities 

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

What will you have/Who are you?

Essential:

  • C. 5+ years’ experience in a senior marketing or commercial role
  • Strong analytical capabilities and ability to confidently answer questions through data
  • Advanced Excel skills
  • Experience analysing raw data sets using Python, R or equivalent
  • Experience in web analytics and tracking tools such as Google Analytics and Google Tag Manager
  • Experience using competitor analysis tools such as Similarweb, SEMrush or equivalent
  • Good understanding of platforms such as Google Ads, Facebook Ads Manager, Google Search Console, Partnerize, and/or Criteo
  • Good understanding of HTML, JavaScript, CSS, PHP and SQL
  • Good general marketing acumen with experience working with digital marketing teams across key channels such as (but not limited to) paid search, affiliates, paid social and display
  • Strong interpersonal and communication skills, with the ability to work with cross-functional teams to achieve results
  • Experience executing large scale test and learn initiatives

Desirable:

  • MA in Marketing or Business
  • Experience building custom Tableau reports
  • Experience working with Skai platform (formerly Kenshoo)

What will we offer? 

  • Competitive market rate salary 
  • The opportunity to create and design as well as maintain 
  • 25 days’ holiday 
  • Floating bank holiday 
  • Enhanced Parental Leave
  • Pension Scheme
  • The usual sociable stuff (when restrictions allow) 
  • Season Ticket Loan
  • Discretionary bonus scheme
  • Access to Mental Health First Aiders
  • Dedicated Learning Time every month for professional personal development

Ready to apply? Send your CV to [email protected]