We’re on a mission to transform the way people see and experience the world’s greatest destinations. We give our customers incredible savings and the total freedom to choose the attractions, tours, and activities they want to visit, when they want. The D2C website acts as the ‘direct’ booking channel for our customers and growing organic website sessions is a key growth area for the business. We’re on the hunt for an experienced SEO Lead to set and execute the short, medium, and long-term SEO strategy. This person will report to the VP of Marketing, Brand & Customer and work collaboratively across the business.

What will we expect from you/ What will you be helping us to do?

  • Devise, develop and execute the short, medium, and long-term SEO strategy for Go City. This includes defining key milestones, success criteria and reporting the key metrics.
  • Leveraging your strong data analysis skills, you’ll be tasked with optimising the current SEO strategy to ensure Go City is ranked highly in search results.
  • To undertake global keyword research to identify traffic opportunities. You’ll work closely with the content marketing function to create and optimise content to rank for these terms.
  • Although you’re not an out and out copywriter, you’ll demonstrate strong experience of optimising on-site technical content, short form and long form content.
  • You’ll work collaboratively with the technology teams to ensure the D2C website is structured and optimised in the eyes of the key search engines, focusing on customer experience.
  • To pro-actively ideate and test new ideas to drive qualified traffic to the website. Implement the changes and track results.
  • Keep up to date on the latest SEO trends, algorithm updates and competitor activity – responding and acting as needed as well as communicating this around the business.
  • Be the subject matter expert of all things SEO – liaising with various teams on projects with cross SEO.
  • Identify and action areas for improvement with the SEO eco system, whether this be updating 404 redirects, editing content structure for structured snippets or following a linking opportunity.
  • You’ll own the redirect and URL maps ensuring a global audience can find Go City and the customer experience is seamless and optimal from both the customer perspective and in the eyes of the search engine.
  • We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day.
  • Commitment to live and breathe our Company values in the delivery of your role and responsibilities

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

What will you have/Who are you?


  • 4+ years as an SEO Manager or equivalent
  • Worked in SEO for EN and EU languages (preferred)
  • Experience running an SEO strategy
  • Expert data analytical skills
  • Commercial knowledge of an ecommerce business
  • Strong technical SEO experience
  • Entrepreneurial and pro-active mindset and approach to problem solving


  • Knowledge of site technologies / infrastructure
  • Travel industry knowledge


What will we offer?

  • Competitive market rate salary
  • The opportunity to create and design as well as maintain
  • 25 days’ holiday
  • Floating bank holiday
  • Enhanced Parental Leave
  • Pension Scheme
  • The usual sociable stuff (when restrictions allow)
  • Season Ticket Loan
  • Access to Mental Health First Aiders
  • Monthly personal development time

We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.


Ready to apply? Send your CV to [email protected]