Summary of the role but also what our team are up to:

The role of the Social Media Coordinator is to support the growth of our social media platforms through a knowledge of key social platforms, analytics, community management and more. This person will report to the Director of Social and work collaboratively across the business.

What will we expect from you?

  • Oversee and participate in the creation and management of social content on all platforms, including Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok and other emerging platforms.
  • Develop and maintain content plans and activations in the social content calendar including sponsored posts, product launches, influencer content, evergreen and more.
  • Lead editorial calendar, intake processes and workflow.
  • Source UGC from creators and obtain necessary approvals and permissions.
  • Monitor comments, engage with customers and communicate feedback to the team.
  • Work with Social Media Designer to create content and necessary graphics to support overall strategy.
  • Participate in the ideation and creation of promotional content and campaigns.
  • Work closely with our Influencer agency to support campaigns, approve content and manage time
  • Analyze week-to-week and YoY analytics and demonstrate ability to make content changes and recommendations based on data.
  • Capture and edit short videos for use in company Reels/TikTok.
  • Be creative and develop engaging social media content that's aligned with the company brand.
  • Work closely with Director of Social Media to understand strategic objectives.
  • We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day.
  • Commitment to live and breathe our Company values in the delivery of your role and responsibilities

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

What will you have/Who are you?


  • Circa 1-2+ years of social media/content creation experience
  • Deep knowledge of the social media landscape and how to use each platform to get results
  • Strong written and verbal skills, excellent interpersonal and time-management skills
  • Experience with social tools such as Iconosquare, Later and more
  • Thrives using own initiative


  • Travel industry knowledge

What will we offer?

  • Competitive market rate salary
  • Enhanced vacation time
  • Floating public holiday
  • Enhanced Parental Leave
  • The usual sociable stuff (when restrictions allow)
  • Access to Mental Health First Aiders
  • Personal development time each month

Please apply here

We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.