Amsterdam in July

By Robert Heaney
Published: July 18, 2024
Amsterdam's Munttoren behind a canal

At the height of summer, Amsterdam in July positively oozes life and culture. Some of the largest crowds flock to the capital over the summer period to bask in the Dutch sun and explore the city’s cultural hubs, hedonistic pleasures and world-famous nightlife scene. So long as you’re prepared to put up with larger queues and busier streets, a trip in summer is sure to be a thrilling one.

Visiting Amsterdam in July

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Average Temperature: 54 - 70°F • Average Rainfall: 12 days/mth • Average Sunshine: 6 hours/day

It likely comes as little surprise that visiting Amsterdam in July – and just about anywhere else in Europe around this time – will land you amid one of the city’s most bustling periods. The Dutch capital positively brims with life throughout summer, as the waves of families and vacationers flock to see just what the country’s cultural center has to offer.

Naturally, this comes at the cost of sharing the city with many more tourists than during the low season. Lines for attractions are likely to be longer, and accommodation rates will be at their highest. However, that also allows the nightlife scene to really come into its own, and the city as a whole will have a much more electric atmosphere.

Your trip to Amsterdam in July will likely be complemented by overall mild to warm temperatures. While you aren’t guaranteed the same summertime heatwaves of more southern European destinations, July’s climate is prime weather for exploring the iconic streets and squares of the Dutch capital. That being said, it also wouldn’t be a terrible idea to pack an umbrella just in case.

Things to Do in July

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No matter the time of year, any trip to Amsterdam would be incomplete without discovering at least some of its famous cultural hubs. Taking precedence is the emblematic Rijksmuseum towering over the Museumplein, housing a vast collection of renowned artworks and historical artifacts. Where historical insight is concerned, the Anne Frank House stands as the most potent recounting of life in the Netherlands during the Second World War.

As a city with more bicycles than people, there are few better ways to explore Amsterdam than on your very own pair of wheels. Over 470 miles of cycle paths make up the Amsterdam Bicycle Network, making for a fantastic excuse to take a more physically active approach to exploring the capital. Many bike rental stores offer daily rates somewhere in the region of €10.

There’s no better time than summer to make the most of Amsterdam’s many sprawling green spaces. The weather in July offers a perfect opportunity to take a stroll among Vondelpark’s ancient trees and stunning lakes, and grab a seat at one of its many charming park cafés. Equally, why not have a picnic in Westerpark, make the most of its live summertime events and shows, or even catch a viewing at its very own arthouse cinema?

Second only to cycling, Amsterdam’s emblematic waterways offer a uniquely alternative means of seeing the city. You can choose from a large variety of tour operators offering their own canal boat excursions, often including tours of the capital’s key landmarks accompanied by local insights into their cultural and historical significance.

Amsterdam’s nightlife scene is never better than in summer, when you can expect most bars and clubs to be brimming with life. Popular venues can be found throughout the city, but as a general rule of thumb, the old area of Jordaan is typically very popular with young people for its trendy bars. Leidseplein and Rembrandtplein are particularly popular for their club offerings, while the street of Nes often attracts more of an intellectual theater crowd.

Events in July

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Over Het IJ Festival

Held on the waterfront of the River IJ in Amsterdam, the 10-day Over Het IJ Festival stands as a combined celebration of theater, art and culture. With the backdrop of Amsterdam’s iconic wharves, piers and shipping containers, the festival offers a variety of theatrical performances, visual arts and interactive installations for visitors to enjoy.

The waterfront location allows for visitors to enjoy the festival’s jam-packed program of location-specific shows and activities while enjoying the best of the Dutch summertime weather. The event is publicly accessible for visitors to explore at their leisure, with a variety of delicious food stands and chill spaces scattered around the venue.

Amsterdam Pride

As the first country in the world to legalize same-sex marriage, nobody knows how to celebrate Pride more than the Netherlands. Now a multi-day festival, Amsterdam’s Pride Festival typically attracts around half a million visitors each year in late July in celebration of equality, diversity and personal identity.

Should you happen to visit around this time, you’ll find local bars and clubs veritably thriving with festivity. Various street parties and events bring together thousands of revelers dressed in the full color spectrum to enjoy live music performances and Amsterdam’s famous Canal Parade, during which over 80 official vessels celebrate the past, present and future of the LGBT community.

Milkshake Festival

Organized as a collaboration between two of Amsterdam’s most prominent clubs, Air and Paradiso, the Milkshake Festival is a multi-genre music event built around central themes of inclusion and freedom of expression. The event promotes diversity in every sense of the word, as thousands of music fans flock to enjoy the festival’s many different stages and performances in a safe, open environment.

North Sea Jazz Festival

The North Sea Jazz Festival is the world’s largest indoor music festival. Hosted in Rotterdam, just over an hour away from Amsterdam by train, the event takes place over three days and features performances from various music genres.

Although primarily considered the world’s most important jazz festival, the festival also offers blues, funk, hip hop and world music performances from local and international names both big and small. As many as 70,000 visitors flock to Rotterdam each year to enjoy live music from over 1,000 musicians performing across 15 stages.

Robert Heaney
Go City Travel Expert

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Flowerbeds floating on water in front of Rijksmuseum
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Best Museums in Amsterdam

Globally renowned as a rich cultural center, Amsterdam is positively brimming with engaging museums and historical landmarks. Having grown from a small riverside settlement in the middle ages to a modern cosmopolitan paradise, the Dutch capital has seen its fair share of significant historical and cultural developments over the centuries. Whether you’re looking to retrace the steps of Dutch history, appreciate the works of influential artists or simply discover some brand new cultural insights, the best museums in Amsterdam cater to a huge variety of audiences. Rijksmuseum One of the most important museums in both the Netherlands and indeed Europe as a whole, the Rijksmuseum stands as the largest museum in Amsterdam. Dominating the popular Museumplein, the museum is easily one of the most recognizable monuments in the city, most notably for its striking Renaissance- and Gothic-inspired architecture. The grand halls of the Rijksmuseum are home to a vast collection of art pieces and historical artifacts, illustrating the art and history of the Netherlands from the Dutch Golden Age to present day. Among its more than 8,000-strong collection are priceless pieces from such renowned Dutch artists as Rembrandt and Vermeer, including the former’s famous Night Watch painting. Amsterdam Museum Combining both historical artifacts and striking artworks, the Amsterdam Museum stands as the Netherlands’ most complete public chronology of the Dutch capital’s history. The museum sits within the canal band, just a short walk from the Royal Palace of Amsterdam. The museum documents the city’s growth from a thirteenth-century settlement on the banks of the River Amstel to the thriving cultural center we know today. Everything from archeological finds and historical artifacts to the works of such Dutch masters as Rembrandt help to paint a picture of life in Amsterdam and the Low Countries as a whole throughout various periods in history. Van Gogh Museum Having lived and worked in the Netherlands throughout his life, it’s only fitting that Amsterdam’s most significant art gallery be dedicated to the world’s most famous painter, Vincent Van Gogh. Just a brief walk from the Rijksmuseum, the Van Gogh Museum stands as the most complete permanent collection of the Dutch painter’s works. Among the gallery’s vast collection of permanent exhibits are over 200 original paintings and 500 drawings from the Post-Impressionist artist, alongside exhibitions showcasing the works of his contemporaries. The museum is separated chronologically into five periods, each exploring a different key period in his life and work. National Maritime Museum As a country defined by its fight against the ocean and its role as a pioneer in the Golden Age of Exploration, it’s no secret that the Netherlands is a country built on seafaring. The National Maritime Museum stands as a monument to Dutch nautical pursuits, covering everything from the Golden Age to Amsterdam’s historical role as an international trade hub. Situated quite fittingly upon the water, the museum recounts the history of Dutch maritime activity through the likes of naval maps, contemporary paintings, navigation instruments and a variety of replica ships. Moored outside the museum is a replica Dutch East India Company ship, upon which visitors can see what life was like for crew members on their exploratory voyages around the globe. NEMO Science Museum Housed within one of Amsterdam’s modern architectural marvels is the NEMO Science Museum, offering visitors of all ages an opportunity to explore science and technology in an engaging, interactive environment. Various exhibits, workshops, activities, demonstrations and movies allow visitors to see, touch, hear and smell how the world works across five immersive floors. Situated in the Oosterdok area, the venue’s accessible rooftop offers an additional open-air exhibition, terrace and restaurant, as well as stunning panoramic views across the city. While this is an ideal experience for families with younger children, that isn’t to say older individuals can’t get just as much of a kick from the vast range of immersive exhibitions on offer. Anne Frank House Easily the most popular historical site in Amsterdam is the Anne Frank House. Once the original house in which the famous wartime diarist evaded German capture, the building now serves as a museum documenting her family’s more than two years in hiding, along with sobering insights into Jewish persecution under the Nazi regime throughout the Second World War. Located on the outer banks of Amsterdam’s canal band, visitors can explore the former premises of the Frank family business including the original concealed annex in which they and two other families remained in hiding. While the rooms of the property now sit empty of original furniture, they still breathe the chilling atmosphere of the period. EYE Film Institute The EYE Film Institute is the Netherlands’ most important center dedicated to the medium of film and the moving image. Visitors to EYE Amsterdam can enjoy a selection of classic screenings across its four main cinemas and explore the many facets of the film industry through its expansive exhibition area. The museum explores current, historical and artistic developments in film, while its interactive basement offers visitors the opportunity to explore its vast digitized collection. EYE also hosts an impressive program of immersive, educational events and activities for families and individuals alike to learn about the industry. Rembrandt House A short ways behind the Red Light District sits the former residence of celebrated Dutch painter Rembrandt van Rijn. A vast property on the banks of Zwanenburgwal, the Rembrandt House has been restored to replicate its exact layout during the artist’s residency, decorated according to an inventory drawn up shortly after his declaration of bankruptcy. Enthusiasts of the Golden Age painter’s works can explore his studio and living quarters, adorned with a rotating collection of his paintings. Demonstrations held at the venue also offer insights into Rembrandt’s painting and etching techniques, alongside other artistic techniques popular among his seventeenth-century contemporaries. Venustempel Sex Museum As a city now long famous for its various hedonistic offerings, it should be clear that Amsterdam isn’t one to shy away from topics often considered taboo in other parts of the world. The Venustempel (‘Venus Temple’) is the world’s oldest – and indeed first – museum dedicated to eroticism and sensuality. Fittingly situated close to Amsterdam’s infamous Red Light District, the museum displays an extensive collection of erotic paintings, photographs and recordings, among other exhibits. At the museum’s entrance, visitors are immediately greeted by a plaster bust of Venus, the Roman goddess of love and fertility, before embarking on an exploration of human intimacy throughout the ages.
Robert Heaney
Rijksmuseum reflected on calm water
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Amsterdam in August

You’d be hard pressed to find the Dutch capital thriving more than it does in August. Seeing its largest annual throughput of tourists, the city brims with life in every way, from its bustling nightlife scene to its busy squares and huge selection of events and festivals. If you can put up with busier attractions during this time, then you’re bound to find a trip to Amsterdam in August beyond rewarding. Visiting Amsterdam in August Average Temperature: 54 - 70°F • Average Rainfall: 11 days/mth • Average Sunshine: 6 hours/day There are few periods busier for Amsterdam than summer, and August truly takes the cake. At the height of peak season, you can expect the city to be packed with families and summer vacationers, resulting in busy attractions and high accommodation prices. However, that also means you’ll get to experience the Dutch capital at its best, with its veritably electric summertime atmosphere. Upholding the seasonal climate established in July, Amsterdam typically experiences bright, mild days throughout August. While you shouldn’t expect the heatwaves of more southern European destinations, you’re likely to spend some very pleasant days in August, ideal for exploring its iconic streets, squares and open spaces. That being said, it’s always smart to pack an umbrella, as rainfall is never unlikely in the Netherlands. Things to Do in August No matter the time of year, any trip to Amsterdam would be incomplete without discovering at least some of its famous cultural hubs. Taking precedence is the emblematic Rijksmuseum towering over the Museumplein, housing a vast collection of renowned artworks and historical artifacts. Where historical insight is concerned, the Anne Frank House stands as the most potent recounting of life in the Netherlands during the Second World War. As a city with more bicycles than people, there are few better ways to explore Amsterdam than on your very own pair of wheels. Over 470 miles of cycle paths make up the Amsterdam Bicycle Network, making for a fantastic excuse to take a more physically active approach to exploring the capital. Many bike rental stores offer daily rates somewhere in the region of €10. There’s no better time than summer to make the most of Amsterdam’s many sprawling green spaces. The weather in August offers a perfect opportunity to take a stroll among Vondelpark’s ancient trees and stunning lakes, and grab a seat at one of its many charming park cafés. Equally, why not have a picnic in Westerpark, make the most of its live summertime events and shows, or even catch a viewing at its very own arthouse cinema? Second only to cycling, Amsterdam’s emblematic waterways offer a uniquely alternative means of seeing the city. You can choose from a large variety of tour operators offering their own canal boat excursions, often including tours of the capital’s key landmarks accompanied by local insights into their cultural and historical significance. Amsterdam’s nightlife scene is never better than in summer, when you can expect most bars and clubs to be brimming with life. Popular venues can be found throughout the city, but as a general rule of thumb, the old area of Jordaan is typically very popular with young people for its trendy bars. Leidseplein and Rembrandtplein are particularly popular for their club offerings, while the street of Nes often attracts more of an intellectual theater crowd. Events in August Pluk de Nacht Film Festival Mid-August is prime time for sultry evenings beneath the stars, and the Pluk de Nacht (‘Seize the Night’) film festival aims to deliver just that. This event consists of an open-air cinema premiering acclaimed independent films never before released in the Netherlands. Film lovers can grab a lazy beach chair and enjoy an evening of cinema accompanied by warm blankets and cocktails. Grachtenfestival Amsterdam’s Grachtenfestival, or Canal Festival, is considered one of the country’s most charming cultural events. The event brings together talented classical musicians from both around the country and abroad to perform in a 10-day classical music marathon on the city’s world-renowned canal belt. Throughout the event, over 150 unique stages open up across private gardens, rooftop terraces, canal houses, cruise ships, hotel suites and tube tunnels. Visitors can enjoy classical music, jazz and world music concerts from international names, with many performances offered at very affordable prices or even free of charge. Amsterdam Pride As the first country in the world to legalize same-sex marriage, nobody knows how to celebrate Pride more than the Netherlands. Now a multi-day festival, Amsterdam’s Pride Festival typically attracts around half a million visitors each year in late July in celebration of equality, diversity and personal identity. Should you happen to visit around this time, you’ll find local bars and clubs veritably thriving with festivity. Various street parties and events bring together thousands of revelers dressed in the full color spectrum to enjoy live music performances and Amsterdam’s famous Canal Parade, during which over 80 official vessels celebrate the past, present and future of the LGBT community. Uitmarkt Late August marks the opening of the Netherlands’ cultural season, with Uitmarkt standing as its opening act. The largest cultural festival in the country, Uitmarkt draws in over half a million visitors each year to appreciate a huge selection of performances taking place throughout the city. Over 2,000 of the Netherlands’ best performers, musicians, actors, orchestras and filmmakers come together to perform across more than 30 venues. The full program of events is offered free of charge to the public and includes everything from classical music performances to dance demonstrations and everything in between in a show of the country’s vast cultural wealth. De Parade Touring the country’s five largest cities, De Parade is a traveling theater festival that transforms the open spaces of its host cities into festival venues filled with colorful carnival tents, live entertainment acts, a carousel and a variety of family activities and food stands. Beginning in Eindhoven, the event also travels to Rotterdam, The Hague and Utrecht before arriving at its final destination in Amsterdam. The festival typically arrives in Amsterdam in August and offers locals and visitors alike the chance to revel in fun-filled performances and the jovial carnival atmosphere. Whether you’re a fan of theater and the circus or simply want to spend an evening exploring the event grounds accompanied by live music and delicious local delicacies, De Parade is well worth a visit.
Robert Heaney
Interior of the Rijksmuseum Research Library
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Indoor Activities in Amsterdam

The Netherlands’ famous capital is lauded for its wealth of fantastic social and cultural hubs, its streets simply overflowing with individual character both inside and out. While you’re sure to find yourself wanting to explore each nook and cranny of Amsterdam’s canals and open squares, that’s only half the experience. You’ll find many of the city’s best attractions and activities hidden away indoors, often serving as the perfect escape from the country’s notorious weather. From retracing the steps of Dutch history to indulging in local delicacies, below are some of the best indoor activities in Amsterdam to throw into your itinerary. Museums Rijksmuseum Amsterdam’s famous Rijksmuseum is not only the largest museum in the city, but also one of the most important throughout both the Netherlands and Europe as a whole. Dominating the popular Museumplein area, the museum is easily one of the most recognizable monuments in the Dutch capital, most notably for its striking Renaissance- and Gothic-inspired architecture. The grand halls of the Rijksmuseum are home to a vast collection of art pieces and historical artifacts, illustrating the art and history of the Netherlands from the Dutch Golden Age to the present day. Among its more than 8,000-strong collection are priceless pieces from such renowned Dutch artists as Rembrandt and Vermeer, including the former’s famous Night Watch painting. Amsterdam Museum Combining both historical artifacts and striking artworks, the Amsterdam Museum stands as the Netherlands’ most complete public chronology of the Dutch capital’s history. The museum sits within the canal band, just a short walk from the Royal Palace of Amsterdam. The museum documents the city’s growth from a thirteenth-century settlement on the banks of the River Amstel to the thriving cultural center we know today. Everything from archeological finds and historical artifacts to the works of such Dutch masters as Rembrandt help to paint a picture of life in Amsterdam and the Low Countries as a whole throughout various periods in history. Anne Frank House Easily the most highly visited historical site in Amsterdam is the Anne Frank House. Once the original house in which the famous wartime diarist evaded German capture, the building now serves as a museum documenting her family’s more than two years in hiding, along with sobering insights into Jewish persecution under the Nazi regime throughout the Second World War. Located on the outer banks of Amsterdam’s canal band, visitors can explore the former premises of the Frank family business, most notably the original concealed annex in which the family remained in hiding. While the rooms of the property now sit empty of original furniture, they still breathe the chilling atmosphere of the period. Art Galleries Van Gogh Museum Having lived and worked in the Netherlands throughout his life, it’s only fitting that Amsterdam’s most significant art gallery be dedicated to the world’s most famous painter, Vincent Van Gogh. Just a brief walk from the Rijksmuseum, the Van Gogh Museum stands as the most complete permanent collection of the Dutch painter’s works. Among the gallery’s vast collection of permanent exhibits are over 200 original paintings and 500 drawings from the Post-Impressionist artist, alongside exhibitions showcasing the works of his contemporaries. The museum is separated chronologically into five periods, each exploring a different key period in his life and work. MOCO Museum With Amsterdam’s vast wealth of impressive artworks dating back throughout the centuries, it’s easy to overlook the works of more modern visionaries. That’s exactly what the MOCO Museum aims to remedy. Short for Modern Contemporary Museum, this modern art hub sits just next door to the Van Gogh Museum, showcasing more modern media to parallel Amsterdam’s established masterpieces. The MOCO Museum showcases a wide range of contemporary media and artworks, allowing visitors to explore both modern master works and the talented pieces of upcoming artists. Popular among the museum’s collection are various interactive installations, an ever-changing sculpture garden and a number of iconic pieces from the likes of Banksy, Damien Hirst and Jeff Koons. Entertainment Heineken Experience Historic home to one of the world’s most iconic beer brands, Amsterdam’s Heineken Experience takes visitors on a unique behind-the-scenes journey through the production and history of the popular pilsner. The tour guides beer fans through various aspects of the brewing process, from product innovation to the brand’s light-hearted marketing efforts, before rounding off with a refreshing tasting session. De Hallen This multipurpose cultural and culinary center make for the perfect way to spend a day indoors in Amsterdam. Formerly a major tram depot, with the original rail tracks still intact, De Hallen now offers a vast array of activities, from a charming shopping arcade to a variety of trendy food outlets. The FoodHallen food court offers an impressive selection of dishes, from burgers to Dutch finger foods and a healthy selection of vegetarian alternatives. Most notable of the venue, however, is the FilmHallen cinema. Nine screens show a varied program of films, including Hollywood blockbusters, documentaries and award-winning art house showings. Screen 7 is easily the most striking in terms of aesthetics, housing the gorgeous art-deco interior of the original Cinema Parisien, first established in 1909. Specialty Bars & Cafés Few things complement a rainy day better than a steaming cup of coffee, a slice of homemade cake and an expansive collection of family favorite board games. That’s exactly the niche on which Checkpoint Charlie capitalizes. Its cozy aesthetic is bolstered by its sociable table layout, along with a variety of books and board games for customers to enjoy. The venue also hosts intimate gigs from international acts toward the end of the week. A number of venues throughout Amsterdam offer a similarly jovial atmosphere, with somewhat more of a specialty focus. Mooie Boules, for example, gives visitors the chance to sink a few beers and chat while watching or even playing a few games of classic French boules on the impressive sand pitch at its center. Retail Therapy Magna Plaza Housed within the elegant Neo-Gothic halls of a former nineteenth-century post office, the Magna Plaza is a relatively small shopping center oozing with character and class. Among its various outlets are a number of fashion retailers, along with places to buy unique souvenirs and a host of other miscellaneous vendors. The venue doubles as an exhibition space, with displays spanning its full four floors. Among these installations is a permanent exhibition celebrating all of the works of Rembrandt, remastered and reproduced in their original formats. The exhibition currently stands as the only place in the world where visitors can see copies of the Dutch painter’s works in one collection. Kalverpassage Standing as a commercial through route between Heiligeweg and Kalverstraat, the Kalverpassage offers a wholly modern shopping experience. Natural light flows from the glass ceilings throughout the mini mall, illuminating its many specialty boutiques, food outlets and art installations. The venue’s alluring design centers around its open and bright halls, offering avid shoppers a stimulating yet unimposing retail experience while also ensuring an entirely unobstructive passage between streets. Visitors can enjoy the space entirely at their leisure, without feeling either rushed through or forced to open up their wallets. De Bijenkorf At the beating heart of Amsterdam, De Bijenkorf – ‘The Beehive’ in English – is the Netherland’s most renowned premium department store. Established in 1870, the venue showcases the highest standard of quality throughout the stores in its roster. Luxury is the operative word here, with every outlet simply brimming with class and style. Five floors house an impressive variety of high-end retailers and exclusive designer brands for all manner of clothing. Culinary delights from around the globe offer the ideal complement to your shopping experience, and those looking for the utmost luxury can get pampered in the venue’s beauty treatment room, aided by products from top beauty brands.
Robert Heaney

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