Things to do in Amsterdam for Pride Day

Published: July 18, 2024
Foil balloon in the shape of a rainbow

Amsterdam is an absolute blast during Pride week, which usually runs up to and including the first Saturday of August, and includes hundreds of ace LGBTQ+ events across the city. This epic festival of love, diversity and inclusion draws in over half a million visitors, all eager to get involved in the huge club nights, street parties and cultural events that have become its calling cards. Then there’s the parade. Not just any old Pride parade, this one takes place along the Dam’s famous canals and lasts for much of the afternoon, kicking off an all-day party that continues well into the wee small hours. Hop aboard for our guide to all the best things to do in Amsterdam during Pride Week…

Pride March

Walkers wearing rainbow socks in Amsterdam

Amsterdam’s Pride’s opening event is an absolute corker. Get dressed in your brightest, most flamboyant colors for the annual Pride March, a love-soaked meander through central Amsterdam that (while the route varies year by year) will generally take you along picturesque canals and down cobbled streets, passing major attractions like the splendid Rijksmuseum along the way. Inspiring opening speeches are followed by much singing, dancing and general merriment as the festival gets into its stride at the opening party after the march, with live performers, food stalls and bars galore.

Find out more about this year’s Pride Walk here.

Pride Park

The gates of Vondelpark in Amsterdam

Slap bang in the middle of Amsterdam’s lush Vondelpark, Pride Park runs in tandem with the opening march, with all manner of festive fun and games for the whole family. There’s an open-air theater, plus live music, sporting activities and more. There’s even a special area especially for kids. The Junior Pride x Pride Park event comes complete with bouncy castles, popcorn and cotton candy, and there are plenty more things to do in and around the park if the kids get bored (or they need to run off some of that sugar-based energy).

Check out our guide to Vondelpark and Amsterpark here.

LoveSwim

“We don’t even swim straight.” So goes the tagline of this fun annual event, which sees hundreds of willing participants plunge into the Amstel River in support of LGBTQ+ causes. You’ll need to register well in advance if you want to take part, with distances starting at just 250 meters meaning swimmers of (almost) all abilities can dive in from the famous platform and take part. Of course, you could show your support by simply spectating instead: it’s drier, for a start. There’s also a bar and several food stalls, and everyone knows there’s nothing worse than a soggy falafel wrap. Live DJs keep the party atmosphere going throughout. 

Find out more and register to take part here.

Cultural Events at Amsterdam Pride

The Rijksmuseum in Amsterdam

Culture vultures rejoice! Amsterdam Pride has dozens of events just for you. We’re talking the likes of open-air cinema, queer walking tours, gay improv comedy, even fetish-friendly classical music concerts. It’s also worth checking out some of Amsterdam’s museums. Many, including the famous Rijksmuseum, put on special tours during Pride, highlighting the work of LGBTQ+ artists and exploring themes around sexuality and gender in art.

Find out more about queer cultural events across Amsterdam here.

Milkshake Festival

Club DJ in action

An open-minded and inclusive electronic music and dance festival, Milkshake generally runs across Pride’s opening weekend, bringing high-energy techno, house, pop, disco and r’n’b to the masses. Rustle up your best outfit and get ready for a three-day love-fest that includes international DJs, drag acts and musicians – performers in previous years include Ana Matronic, The Blessed Madonna and Ultra Nate. Expect multiple dance floors, a huge inflatable pink church and many more epic entertainments. There are usually also all-night after parties at the legendary Paradiso venue on the Saturday and Sunday nights of the festival. You’ll need to book well in advance for both events – these are hugely popular and tend to sell out fast.

Get more info on Milkshake here.

Canal Parade

Spectators at the Canal Parade during Amsterdam Pride

The absolute centerpiece of Amsterdam Pride is the quite extraordinary and frankly eye-popping flotilla that is the annual Canal Parade. This marks the grand finale to a week of Pride events and takes place on the first Saturday of August. We won’t sugar-coat this: the route gets *extremely* busy both on and off the water during the parade. On the plus side, it’s seven kilometers long, so do your research to find the less crowded areas, or go all in and wake up early to bag your spot on one of the (unsurprisingly) popular canal bridges. For this is where you’re guaranteed the very best views, photo opportunities and, well, bragging rights. The parade starts in the east of the city at around noon, reaching popular Prinsengracht about an hour later, and continuing on through the canals towards the Westerdok. But that ain’t the end of the party. Far from it, in fact…

Parties!

Pride street party

Pride Amsterdam’s official closing party takes place in front of the opulent Royal Palace on on Dam Square, featuring a huge stage and performers from around the world. But there are plenty more options available, not least the huge number of street parties that will be taking place across the city, including a big one at Amstelveld just off the Canal Parade route. Afterwards, hit up some of Amsterdam’s best clubs, where the post-Pride party goes into overdrive. Try FunHouse, Taboo, the Paradiso and Club NYX for some of the best Pride events in town.

Best of the Rest: Amsterdam’s Top Attractions

Roller skaters in rainbow socks

So you’re mainly in Amsterdam for Pride. But don’t let that stop you checking out some of this Venice of the North’s many fine attractions. You could save up to 50% on a variety of tours, activities and attractions with a Go Amsterdam pass, including bucket-listers like…

  • Sampling one of Amsterdam’s greatest exports at the Heineken Experience.
  • Saying ‘hey’ to Lady Gaga, Harry Styles and the Incredible Hulk at Madame Tussauds.
  • Having a poke around Rembrandt’s old house.
  • Ogling masterpieces of the Dutch Golden Age at the incredible Rijksmuseum.
  • Taking a cruise along the Amsterdam canals (though not during the parade, obvs).
  • Letting loose at an 80s-themed roller disco, complete with glitter balls and neon lights.
  • … and many more!

Find out more and get your Amsterdam attractions pass here.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

Continue reading

Red Light District Amsterdam
Blog

Guide to Amsterdam's Red Light District

One of the most talked about parts of the city, the Red Light District in Amsterdam is a must see. Iconic or infamous - whatever the stereotypes, there's a lot more to this historic neighbourhood than its reputation suggests. Learn more with our guide to the Red Light District, Amsterdam and discover the history of the De Wallen district.  What is the Red Light district? Situated in De Wallen, Amsterdam’s medieval city centre, the Red Light District is a lively part of town that unlike most European city centres offers a whole list of usually taboo services. Everything from prostitution to legalized drugs, as well as sex shows and shops. Having a close proximity to the city’s harbour, the area has long been a destination for those looking for services of a sexual nature whether it be sailors, soldiers or gentlemen since the middle ages. However, gone are the days when it was something to be ashamed of and now sex work is recognised as a legitimate form of employment. You may question where the name has its origins. The name “Red Light District” comes from the use of neon red lights featured in the doorways of parlours. Street prostitution is illegal in the Netherlands so for many, the use of a red neon light in a doorway is a smart trick to attract customers. What’s on offer in the Red Light District? The Amsterdam Pass will give you an in-depth tour into the city’s most controversial neighbourhood with a plethora of intriguing tales and noteworthy facts of the area. Starting at 7pm, these tours start as the sun sets and the area becomes alive. Apart from the obvious offerings that spring to mind, the Red Light District also has a host of interesting shops, museums and shows. The majority of these may revolve around vice but there are also opportunities to enjoy fashion and culture. With a number of former prostitute’s windows being transformed in the area, visitors can see a flurry of exhibition spaces and studios housing fashionable clothing stores, with cool shoe and streetwear brands lining the streets. Did you know? Regulation of sex workers health was not a recent government policy. Ever since 1810, when Napoleon controlled Amsterdam, prostitution was subject to health regulation with sex workers needing to pertain a permit to acknowledge they were healthy. Unfortunately this wasn’t to protect the workers from venereal diseases but rather soldiers, who were more likely to be the source. There is estimated to be around 25,000 sex workers working in the Netherlands with the majority residing in the Red Light District. Despite De Wallen being most famous for its Red Light District, it is also home to the city’s Chinatown if you’re looking for some tasty food from the Far East. Dotted throughout the neighbourhood are small sculptures and works of art relating to the area’s sordid found fame. How to act in the Red Light District For years the Red Light District was a rough place to visit but after the legalisation of prostitution in 2000, the efforts of authorities have ensured that it has become a safe and vibrant place for tourists to visit. However, there are some unwritten rules to follow. The women (and some men) working here are doing exactly that, work, so it is best not to film them directly or take pictures. In fact, earlier this year it was made illegal to stand and stare at sex workers when in a tour group. Drinking and taking drugs on the streets in the area are also frowned upon and should be restricted to the numerous bars and coffee shops in the area. You are also reminded to not yell or cause disturbances while there. Due to the areas affinity with all things vice, you are advised to refuse all offers from traders regarding drugs and bicycles. The police impose hefty fines on both the seller and buyer when caught. How to get to the Red Light District Amsterdam? As a popular destination you can take any one of these trams to arrive there: 2, 4, 11, 12, 13, 14, 17, 24 Dam. Being at the very centre of the old town, it’s hard to get lost but be sure to carry a map wherever you go. De Wallen, also known as Rosse Burt is popular part of the city for many who will happily point you in the right direction.
Katie Waller

Have a 5% discount, on us!

Sign up to our newsletter and receive exclusive discounts, trip inspiration and attraction updates straight to your inbox.