Things to do in Amsterdam for Pride Day

UPDATED JULY 2024By <a href="#author-bio">Stuart Bak</a>
By Stuart Bak
Foil balloon in the shape of a rainbow

Amsterdam is an absolute blast during Pride week, which usually runs up to and including the first Saturday of August, and includes hundreds of ace LGBTQ+ events across the city. This epic festival of love, diversity and inclusion draws in over half a million visitors, all eager to get involved in the huge club nights, street parties and cultural events that have become its calling cards. Then there’s the parade. Not just any old Pride parade, this one takes place along the Dam’s famous canals and lasts for much of the afternoon, kicking off an all-day party that continues well into the wee small hours. Hop aboard for our guide to all the best things to do in Amsterdam during Pride Week…

Pride March

Walkers wearing rainbow socks in Amsterdam

Amsterdam’s Pride’s opening event is an absolute corker. Get dressed in your brightest, most flamboyant colors for the annual Pride March, a love-soaked meander through central Amsterdam that (while the route varies year by year) will generally take you along picturesque canals and down cobbled streets, passing major attractions like the splendid Rijksmuseum along the way. Inspiring opening speeches are followed by much singing, dancing and general merriment as the festival gets into its stride at the opening party after the march, with live performers, food stalls and bars galore.

Find out more about this year’s Pride Walk here.

Pride Park

The gates of Vondelpark in Amsterdam

Slap bang in the middle of Amsterdam’s lush Vondelpark, Pride Park runs in tandem with the opening march, with all manner of festive fun and games for the whole family. There’s an open-air theater, plus live music, sporting activities and more. There’s even a special area especially for kids. The Junior Pride x Pride Park event comes complete with bouncy castles, popcorn and cotton candy, and there are plenty more things to do in and around the park if the kids get bored (or they need to run off some of that sugar-based energy).

Check out our guide to Vondelpark and Amsterpark here.

LoveSwim

“We don’t even swim straight.” So goes the tagline of this fun annual event, which sees hundreds of willing participants plunge into the Amstel River in support of LGBTQ+ causes. You’ll need to register well in advance if you want to take part, with distances starting at just 250 meters meaning swimmers of (almost) all abilities can dive in from the famous platform and take part. Of course, you could show your support by simply spectating instead: it’s drier, for a start. There’s also a bar and several food stalls, and everyone knows there’s nothing worse than a soggy falafel wrap. Live DJs keep the party atmosphere going throughout. 

Find out more and register to take part here.

Cultural Events at Amsterdam Pride

The Rijksmuseum in Amsterdam

Culture vultures rejoice! Amsterdam Pride has dozens of events just for you. We’re talking the likes of open-air cinema, queer walking tours, gay improv comedy, even fetish-friendly classical music concerts. It’s also worth checking out some of Amsterdam’s museums. Many, including the famous Rijksmuseum, put on special tours during Pride, highlighting the work of LGBTQ+ artists and exploring themes around sexuality and gender in art.

Find out more about queer cultural events across Amsterdam here.

Milkshake Festival

Club DJ in action

An open-minded and inclusive electronic music and dance festival, Milkshake generally runs across Pride’s opening weekend, bringing high-energy techno, house, pop, disco and r’n’b to the masses. Rustle up your best outfit and get ready for a three-day love-fest that includes international DJs, drag acts and musicians – performers in previous years include Ana Matronic, The Blessed Madonna and Ultra Nate. Expect multiple dance floors, a huge inflatable pink church and many more epic entertainments. There are usually also all-night after parties at the legendary Paradiso venue on the Saturday and Sunday nights of the festival. You’ll need to book well in advance for both events – these are hugely popular and tend to sell out fast.

Get more info on Milkshake here.

Canal Parade

Spectators at the Canal Parade during Amsterdam Pride

The absolute centerpiece of Amsterdam Pride is the quite extraordinary and frankly eye-popping flotilla that is the annual Canal Parade. This marks the grand finale to a week of Pride events and takes place on the first Saturday of August. We won’t sugar-coat this: the route gets *extremely* busy both on and off the water during the parade. On the plus side, it’s seven kilometers long, so do your research to find the less crowded areas, or go all in and wake up early to bag your spot on one of the (unsurprisingly) popular canal bridges. For this is where you’re guaranteed the very best views, photo opportunities and, well, bragging rights. The parade starts in the east of the city at around noon, reaching popular Prinsengracht about an hour later, and continuing on through the canals towards the Westerdok. But that ain’t the end of the party. Far from it, in fact…

Parties!

Pride street party

Pride Amsterdam’s official closing party takes place in front of the opulent Royal Palace on on Dam Square, featuring a huge stage and performers from around the world. But there are plenty more options available, not least the huge number of street parties that will be taking place across the city, including a big one at Amstelveld just off the Canal Parade route. Afterwards, hit up some of Amsterdam’s best clubs, where the post-Pride party goes into overdrive. Try FunHouse, Taboo, the Paradiso and Club NYX for some of the best Pride events in town.

Best of the Rest: Amsterdam’s Top Attractions

Roller skaters in rainbow socks

So you’re mainly in Amsterdam for Pride. But don’t let that stop you checking out some of this Venice of the North’s many fine attractions. You could save up to 50% on a variety of tours, activities and attractions with a Go Amsterdam pass, including bucket-listers like…

  • Sampling one of Amsterdam’s greatest exports at the Heineken Experience.
  • Saying ‘hey’ to Lady Gaga, Harry Styles and the Incredible Hulk at Madame Tussauds.
  • Having a poke around Rembrandt’s old house.
  • Ogling masterpieces of the Dutch Golden Age at the incredible Rijksmuseum.
  • Taking a cruise along the Amsterdam canals (though not during the parade, obvs).
  • Letting loose at an 80s-themed roller disco, complete with glitter balls and neon lights.
  • … and many more!

Find out more and get your Amsterdam attractions pass here.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

Continue reading

shopping amsterdam
Blog

Shopping in Amsterdam Guide

Vacationing in Amsterdam and have some extra cash you want to burn through? You'll need a guide to shopping in Amsterdam. But where will you find one that you can trust? Here, of course. Just scroll down and see what an authentic guide to shopping in Amsterdam really looks like! Including: De Bijenkorf Magna Plaza Nine Little Streets Haarlemmerstraat Albert Cuyp Market and more! Image courtesy of Travel-Fr/Shutterstock Where the labels lie Let's kick off our guide to shopping in Amsterdam with the big guns. If you're the sort to drip yourself in nothing but the biggest names and designer labels, spend your money more wisely! Just kidding, no judgment here. The good news is that Amsterdam more than caters to your opulent lifestyle choices thanks to De Bijenkorf, a chain of high-end department stores. They have stores all over the Netherlands, but you'll find their massive Amsterdam branch looming over Dam Square like a wealthy obelisk. Step inside its inviting revolving doors, and you'll be blown away by the number of floors on offer. Brands carve out their own territory here, defending it fiercely from neighboring competitors. Many, like Gucci, are so 'exclusive' that you'll have to wait by a rope cordon to be let in. Like a club, but no one's dancing or having fun. Still, if it's designer brands you want, it's designer brands you'll get, with countless big names calling this mausoleum to untethered consumerism home. A massive plaza Another structure that towers over Dam Square is the appropriately titled Magna Plaza, which roughly translates to Really Massive Place. Maybe. This grandiose building mirrors London's Parliament buildings, which was by design. Inside, you'll find a more rounded shopping experience, with food stores and restaurants cohabiting with fashion brands, cosmetics shops, and jewelry boutiques. And all of that sweet, sweet shopping is backed by the Magna Plaza's stunning interiors, which give every trip a sense of regality. Your bank account will feel pretty regal, too, because shopping is addictive, and you may have a problem. If you sit in Dam Square and squint hard enough, you can pretend that Magna Plaza and De Bijenkorf are facing off against one another, determined to be the best shopping complex on the block. Don't worry; they can't hurt you. Nine streets for nine treats Away from the hustle and bustle of Amsterdam Central, you'll comfortably find some of the best shopping in the city. And better yet, given the city's size, you can easily walk there from Centraal Station in about 15 minutes. The Negen Straatjes, or 'Nine Little Streets' are, well, nine streets that emanate from Amsterdam's canal ring - colloquially called 'the ring'. Walk along these revered streets, and you'll find a wealth of unique boutiques, smaller designer shops from all over the world, as well as cafes, bars, and restaurants where you can rest your burdened feet. The perfect answer to the busyness of the aforementioned department stores, these streets are as much residential zones and daytime hangout spots as they are shopping destinations. So, head there, shop to your heart's content, and breathe in all that space and calm. Nice. Image courtesy of Harry Beugelink/Shutterstock Sound the Haarlem! Just a stone's throw from Centraal Station to the west, you'll find a quirky, calm, and clean shopping paradise to rival Nine Little Lanes! It's called Haarlemmerstraat, and along with its brother Haarlemmerdijk, it's one of the city's often overlooked gems. With a whole host of boutique shops, salons, and an underrated bar scene, it's a great place to spend your day, do some shopping, eat some food, and then experience the nightlife. Plus, you're so close to the water you might as well have a wander to Amsterdam's shores - you'll find even more bars, cafes, and restaurants there! Image courtesy of AsiaTravel/Shutterstock On the cuysp of greatness Of course, department stores and packed high streets aren't the only places for you to flex your plastic. You forgot about markets, silly. No self-professed guide to shopping in Amsterdam would be worth a thing without mentioning the city's brilliant market scene. And arguably, the jewel in its market crown is the Albert Cuypmarkt. Located in trendy De Pijp, it's one of Europe's biggest open-air markets, offering visitors and would-be shoppers a whole host of foods, clothes, accessories, and even flowers. If you're staying in an Airbnb, it's the perfect place to buy fresh groceries to cook up your own delights. Or, if the hotel is taking care of all that for you, go try some of the freshly cooked foods on offer! You'll find many uniquely Dutch treats available, including stroopwafels - the country's best. Image courtesy of Tupungato/Shutterstock Hoof it up the street Fashion seekers, beware. Some of Amsterdam's best shopping can be found at PC Hooftstraat, a short walk from the city's museum district. Arguably Amsterdam's most affluent shopping district, you'll find a wealthy world of designer brands from across the globe. Need some Mulberry in your life? Jonesing for some Chanel? PC Hooftstraat's got you covered. Plus, its location is a massive bonus if you want to combine your shopping shenanigans with a little culture. The Rijksmuseum, Moco Museum, and the Van Gogh Museum are right around the corner. And let's be honest, after all that swiping, you might require some calm and inspiring sights. Image courtesy of Harry Beugelink/Shutterstock Kalvern Klien? Kinda Another of Amsterdam's famous shopping streets, Kalverstraat is a more modest shopping experience. You'll find its beginning at the foot of Dam Square, because of course you will. Dam Square - the hub of many shopping opportunities. This one is arguably the busiest on the list, so strap in for some shambling. Unlike some of the others on this list, Kalverstraat is a more typical high street affair, with sneaker shops, affordable clothing stores, and well-known cosmetic spots. Nike, Lush, and Zara are just some of the many global brands you'll find on this list. While you could spend the whole day here, we'd recommend you know where you're going, get in, and get out - it simply draws too big a crowd to be considered a fun day out. Waterloo, baby We'll end this list on a bit of an oddity. Unlike Albert Cuypmarkt, Waterloopleinmarkt is a bit of a free-for-all. This flea market lets anyone come and set up a stall to flog their undesirables, so expect garage sale energy. However, anyone who's dared enter the realm of the garage sale knows this is no sleight. In fact, you'll find things at Waterloopleinmarkt you may not find anywhere else. Bargain hunt for rare toys, antiques, furniture, and other unwanted (and unvalued) items, snap them up in a pinch, and then sell them on to become a multi-billionaire. Chin up - anything is possible. And that's our guide to shopping in Amsterdam!
Dom Bewley
Snowed-over bicycle leaning against the railings of an Amsterdam canal
Blog

Amsterdam in January

If you’re looking to satisfy your winter wanderlust in a city known the world over for its cultural and historical value, then a trip to Amsterdam in January could be just the ticket. So long as you can brave the European winter chill, January offers the perfect opportunity to experience the capital of Dutch delights during one of its quietest and therefore most genuine periods. Visiting Amsterdam in January Average Temperature: 33 - 39°F • Average Rainfall: 8 days/month • Average Sunshine: 2 hours/day January serves as somewhat of a renewal of Amsterdam’s low-season. With most of the festive celebrations of December now long wrapped up, the beginning of the new year sees tourism rates enter a seasonal lull which will last into the coming months. While the Dutch capital is still alive and kicking in this period, you’ll have the chance to experience it during one of its most quiet periods. While the city never truly sleeps due to its multifaceted appeal, you’re likely to find yourself fighting much less with crowds at popular attractions. If that wasn’t enough, visiting in this period will also likely give you the benefit of off-season accommodation rates and airfare. With winter now in full swing, you can expect January to be a month to wrap up well for. Alongside average temperatures flirting just above freezing, you’re also likely to experience at least one day of rain per week. Warm, waterproof clothing is therefore a must, particularly if you plan on exploring the city’s iconic open squares and winter festivities. Things to do in January Given the average weather of Amsterdam in January, you’d be forgiven for wanting to forego exploring’s famous canals and architecture in place of more indoor activities. If you’re looking to stay toasty, then January could be a fantastic time to fit in more of the city’s renowned cultural and historical hubs. Having been home to many celebrated artists both past and present, Amsterdam is unsurprisingly filled to the brim with some of Europe’s best art galleries. Leading the charge is the Rijksmuseum, home to the Netherlands’ largest collection of artworks and historical artifacts. Among this collection are over 20 pieces by Rembrandt, including the prized ‘Night Watch’, and four by Vermeer, such as ‘The Milkmaid’ and ‘Woman Reading a Letter’. Second only to the Rijksmuseum is the Van Gogh Museum, home to the world’s most complete collection of the late post-Impressionist painter’s works. Just down the road is also the MOCO Museum, standing as a celebration of such popular contemporary artists as Damien Hirst and Jeff Koons. For your fill of Dutch history, you’ll want to make your way to the likes of the Amsterdam Museum and the Maritime Museum, each offering key insights into the respective histories of Amsterdam as a whole and the nautical pursuits of the Netherlands. Also popular is the Anne Frank House, where a biographical museum now stands in memory of the Jewish wartime diarist. If you happen to be visiting Amsterdam in early January, you’ll see the tail end of the Ice*Amsterdam festival. Hard to miss due to its huge presence on the busy Museumplein, this winter celebration comprises a central ice-skating rink complemented by market stalls, food stands and winter bars where you can warm up with a hearty cup of hot chocolate milk. Events in January New Year’s Day If you’re visiting Amsterdam over New Year’s Eve and find yourself still buzzing from a night of celebration, then you can join thousands of locals and visitors alike for the New Year Swim. On January 1, many flock to take a simultaneous dip in the North Sea as a symbolic way of washing off the previous year and starting the new one afresh. And fresh is the operative word here because the North Sea will be cold. This isn’t a tradition for the faint of heart, but it’s a must-do if you really want an authentic Dutch New Year experience. After a brief dip in the sea, you can join your fellow revelers on the beach and continue the festivities with high spirits and a hot cup of pea soup to warm your chilled bones. As you might expect, New Year’s Day is a public holiday in the Netherlands, meaning many stores and services will be closed for the day. This makes it a perfect time to rest after a night of festivity. Just make sure to grab any provisions and hangover cures ahead of time! Amsterdam Light Festival Running alongside the holiday season, the Amsterdam Light Festival illuminates the Dutch capital with impressive light displays by designers, artists and architects from around the world. Taking place throughout December and January, the festival typically showcases around 30 unique art installations, bringing an even more magical touch to an already festive city. One of the most popular activities of the Light Festival is to take a canal cruise in the evening. These boat tours offer a chance for visitors and locals alike to see the city from a different perspective, offering unique insights into the history of prominent neighborhoods while also exploring the artworks lining the banks of the canals. National Tulip Day The third Saturday in January marks the official start of tulip season in the Netherlands with National Tulip Day. On this day, Amsterdam's Dam Square makes way for a garden of around 200,000 tulips, grown carefully over the preceding months in controlled, indoor environments. Thousands of visitors flock to this garden each January to pick their own free bunch of tulips, and many florists from this point forward will begin promoting the new tulip season. IMPRO Amsterdam For roughly a week in late January, a handful of Amsterdam’s key theatres become host to the IMPRO festival. Celebrating all facets of improvisational theatre, the festival attracts high caliber players from around the world to come together in a series of shows held throughout the week. The festival’s extensive program of events also includes open workshops for visitors of all backgrounds and capabilities to try their hand at improv.
Robert Heaney
Cyclists taking a break on the grass in Amsterdam's Vondelpark
Blog

Westerpark Vs Vondel Park Comparison

If you've only got time for just one of Amsterdam's beautiful public parks, then this guide is for you!
Stuart Bak
Stuart Bak

Have a 5% discount, on us!

Sign up to our newsletter and receive exclusive discounts, trip inspiration and attraction updates straight to your inbox.

Thick check Icon