Things to do in Amsterdam in the Morning

Our guide to the best things to do in Amsterdam in the morning includes shopping in the picturesque Negen Straatjes neighborhood, getting up close to Van Gogh’s iconic Sunflowers, gorging on gorgeous Dutch pancakes, and calling at the former home of some dude called Rembrandt.

Published: December 3, 2024
Morning view of Amsterdam's canals

Breakfast like a Champion

Dutch pancakes with strawberries

Can you really say you’ve experienced Amsterdam if you haven’t breakfasted on traditional Dutch waffles and pancakes until your shirt buttons pop? No, dear stroopwafel-loving reader, you cannot. Hit up the likes of Pancakes Amsterdam and The Pancake Club for a taste of the good stuff, all fluffy Dutch pancakes and cute little poffertjes (mini pancakes). Or grab a coffee and sticky-sweet stroopwafel on the go from a bakery or specialty coffee house. You’ll find the best cups of morning joe at the likes of Coffee & Coconuts, Bocca Coffee Roasters and Screaming Beans. Want breakfast with a view? Local canalside favorites including Café 't Smalle, De Wasserette and Café Marcella have you covered.

Cruise the Scenic Amsterdam Canals

Canal boat passing under a bridge in Amsterdam

This one’s a no-brainer. Amsterdam’s canals are as iconic a symbol of the Netherlands as tulips, clogs and windmills, and morning is one of the best times of day to experience them. Sure, you could take a stroll alongside cobbled canalside walkways, snapping Insta-perfect selfies in front of cute floral window boxes and vintage bicycles. But nothing beats taking to the water in the soft morning light and bobbing gently past colorful houseboats, Dutch Golden Age townhouses, and bucket-list Amsterdam attractions like the Rijksmuseum, Anne Frank’s House, Westerkerk, and famous Magere Brug (aka the Skinny Bridge).

Visit World-Class Museums

Exterior shot of the Rijksmuseum in Amsterdam

For a relatively small city, Amsterdam packs one heck of a punch when it comes to galleries and museums. That’s partly down to its penchant for quirky small-scale curiosities like the surreal Kattenkabinet (which celebrates the life of a cat named John Pierpont Morgan) and the smokin’ Amsterdam Pipe Museum, but primarily thanks to the impact of Dutch art down the centuries. We recommend an early start at the below bucket-listers if you hope to beat the crowds…

The Rijksmuseum. The chances of achieving unobstructed views of Dutch Golden Age masterpieces including Rembrandt’s Night Watch and Vermeer’s Milkmaid are vastly increased by arriving at the Netherlands’ national museum early. Doors open at 9AM, so you’ll even have time for a quick coffee and stroopwafel on the way.

The Anne Frank House. Enter the secret annex described in Anne Frank’s diary at this canalside Prinsengracht museum, one of the most popular, and certainly the most moving, in Amsterdam.

Inside Amsterdam's Rembrandt House Museum

The Rembrandt House Museum. Nowadays considered an absolute GOAT, Rembrandt was still just a moderately successful jobbing artist when he lived in this Jodenbreestraat house in the mid-1600s. Now you can wander the very in which the young maestro worked, ate and slept, and see many of his etchings and even some pots he used for mixing painting materials.

The Van Gogh Museum. From one Dutch master to another, this collection of Van Gogh paintings, drawings and letters is the largest of its kind in the world, and features Post-Impressionist masterpieces galore including many of Van Gogh’s signature subjects: sunflowers, starry skies and self-portraits. Morning viewings are highly recommended.

Read our comparison of the Rembrandt House Museum and Van Gogh Museum here.

Enjoy a Peaceful Park Perambulation

Cyclists in Amsterdam's Vondelpark

Amsterdam’s green spaces are tailor-made for mindful morning constitutionals that take in monuments, public art and classic Amsterdam architecture. Try a serene stroll around the city’s largest, Vondelpark, admiring sculptures that include a monumental Picasso piece and a nine-foot bronze statue of park namesake Joost van den Vondel, and pausing to smell the roses in the park’s central garden. Amstelpark, with its riverside Riekermolen windmill, is perfect for scratching that selfie itch and particularly glorious in spring when its rhododendrons are at their most fabulous. Meanwhile, Amsterdamse Bos is where it's at for wild woodland strolls and the chance to spot marsh harriers and, um, Scottish Highland Cows in the morning mist. Or go uber-urban at the Westerpark, with its Insta-tastic industrial architecture and picturesque duck ponds.

Read our guide to Vondelpark and Amstelpark here.

Shop ‘til you Drop

Amsterdam's floating flower market on Singel canal

Amsterdam's pretty cobbled alleys and canalside streets are perfect for chi-chi boutiques, indie art galleries and cute old curiosity shoppes. You’ll find plenty of all of these in the achingly picturesque Negen Straatjes (Nine Streets) neighborhood. Here’s where to sniff out sensual scents in posh perfumeries, unleash your inner child at old-fashioned chocolate shops, pick up cool kitchenalia in kitschy home accessory emporia and shop for shoes (and clogs) at designer boutiques and Amsterdam souvenir shops respectively. Fresh produce including fruit, cured meats and aromatic Dutch cheeses are the aim of the game at bustling Albert Cuyp Market in De Pijp (try saying that with a mouthful of rich, nutty Gouda), while it’s all about petal power at the blooming lovely floating flower market on Singel canal, a picture-perfect place to start your day.

Beat the Crowds at More Top Amsterdam Attractions

Sightseers on the swing at the A'Dam Lookout

It stands to reason that, whichever Amsterdam attractions are top of your list, the best time to visit most of them will be morning, when your fellow sightseers are still busily stuffing their faces with stroopwafel after delicious breakfast stroopwafel, or indeed enjoying a well-deserved vacation lie-in. Don’t fear: there’ll be time enough for all that once you’ve ticked off your must-sees. The Amsterdam pass from Go City can save you up to 50% on admission to nearly 50 Amsterdam attractions, including the aforementioned Rijksmuseum, canal cruises, Rembrandt’s House and – yes – even the mighty Amsterdam Pipe Museum. You can also take in thrilling aerial views of the canals from the A’Dam Lookout, sample a drop of the amber nectar at the Heineken Experience (no, 11AM is not too early!), say hey to celebrity waxworks at Madame Tussauds, and much more.

Hit the buttons below to find out more and bag your Amsterdam pass.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Self portrait of Vincent Van Gogh on a banner for Van Gogh Museum
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Best Art Galleries in Amsterdam

Famous the world over for its rich cultural heritage, the Netherlands has produced its fair share of renowned artists. Having played a huge role in immortalizing Renaissance and Golden Age art as some of the most impressive works in history, these artists are now celebrated internationally, and Amsterdam makes sure to put their pieces front and center among its popular cultural hubs. Whether you’re a fan of the Old Masters or have more of a heart for modern media, the Dutch capital is overflowing with spaces to get your art fix. No matter your preferences, the best art galleries in Amsterdam cater to just about every medium, and are a fantastic means of seeing some of the most impressive works from national artists both old and new. Rijksmuseum One of the most important museums in both the Netherlands and indeed Europe as a whole, the Rijksmuseum stands as the largest museum in Amsterdam. Dominating the popular Museumplein, the museum is easily one of the most recognizable monuments in the city, most notably for its striking Renaissance- and Gothic-inspired architecture. The grand halls of the Rijksmuseum are home to a vast collection of art pieces and historical artifacts, illustrating the art and history of the Netherlands from the Dutch Golden Age to present day. Among its more than 8,000-strong collection are priceless pieces from such renowned Dutch artists as Rembrandt and Vermeer, including the former’s famous Night Watch painting. Van Gogh Museum Having lived and worked in the Netherlands throughout his life, it’s only fitting that Amsterdam’s most significant art gallery be dedicated to the world’s most famous painter, Vincent Van Gogh. Just a brief walk from the Rijksmuseum, the Van Gogh Museum stands as the most complete permanent collection of the Dutch painter’s works. Among the gallery’s vast collection of permanent exhibits are over 200 original paintings and 500 drawings from the Post-Impressionist artist, alongside exhibitions showcasing the works of his contemporaries. The museum is separated chronologically into five periods, each exploring a different key period in his life and work. MOCO Museum With Amsterdam’s vast wealth of impressive artworks dating back throughout the centuries, it’s easy to overlook the works of more modern visionaries. That’s exactly what the MOCO Museum aims to remedy. Short for Modern Contemporary Museum, this modern art hub sits just next door to the Van Gogh Museum, showcasing more modern media to parallel Amsterdam’s established masterpieces. The MOCO Museum showcases a wide range of contemporary media and artworks, allowing visitors to explore both modern master works and the talented pieces of upcoming artists. Popular among the museum’s collection are various interactive installations, an ever-changing sculpture garden and a number of iconic pieces from the likes of Banksy, Damien Hirst and Jeff Koons. Stedelijk Museum Striking both inside and out, thanks to its bathtub-shaped extension, the Stedelijk Museum is Amsterdam’s principal institution for modern and contemporary art. Overlooking the Museumplein and Van Gogh Museum, it’s the largest museum in the Netherlands dedicated to contemporary art and design, comparable in both size and collection to the likes of New York’s Museum of Modern Art. Throughout its vast collection, the Stedelijk Museum showcases the works of modern artists from the early twentieth century to the present day. A variety of immersive exhibition rooms complement the permanent collections of renowned modern masters, from Picasso and Monet to Warhol and Lichtenstein. Amsterdam Museum Combining both historical artifacts and striking artworks, the Amsterdam Museum stands as the Netherlands’ most complete public chronology of the Dutch capital’s history. The museum sits within the canal band, just a short walk from the Royal Palace of Amsterdam. The museum documents the city’s growth from a thirteenth-century settlement on the banks of the River Amstel to the thriving cultural center we know today. Everything from archeological finds and historical artifacts to the works of such Dutch masters as Rembrandt help to paint a picture of life in Amsterdam and the Low Countries as a whole throughout various periods in history. EYE Film Institute While not an art gallery in the most traditional sense, the EYE Film Institute is the Netherlands’ most important center dedicated to the medium of film and the moving image. Instantly striking from its beautiful modern architecture and open waterfront location, the museum stands directly across the river from Amsterdam’s Central Station. Visitors to EYE Amsterdam can enjoy a selection of classic screenings across its four main cinemas and explore the many facets of the film industry through its expansive exhibition area. The museum explores current, historical and artistic developments in film, while its interactive basement offers visitors the opportunity to explore its vast digitized collection. EYE also hosts an impressive program of immersive, educational events and activities for families and individuals alike to learn about the industry. Hermitage Amsterdam Located on the banks of the River Amstel, the Hermitage Amsterdam is the world’s largest branch of the famous Hermitage museum in Saint Petersburg, Russia. Once a historical nursing home for the elderly, the building now houses a vast, rotating collection of artworks and engaging exhibitions with a central focus on Russian history and culture. FOAM Photography Museum Housed within a beautiful former canal warehouse, the FOAM Museum (Dutch: Fotografiemuseum Amsterdam) is an internationally renowned museum dedicated to all genres of photography. The venue’s cozy modern interior exhibits works from both world-famous visionaries and rising international talent. Spread across four floors, FOAM typically hosts up to four simultaneous exhibitions to provide some variety to visitors, often featuring contrasting styles such as street and landscape photography. The venue also serves as a forum for photographers and enthusiasts alike to discuss their shared interest and attend various workshops and events. Cobra Museum of Modern Art Showcasing contemporary art with a unique twist, the Cobra Museum is home to a collection of important works by central artists of the avant-garde CoBrA art movement. Considered the most important post-war art movement in the Netherlands, CoBrA was formed in 1948 during an international artists’ congress in Paris. The movement strived to oppose stuffy academia and revive a more spontaneous, innocent and childlike approach to artistic expression. The museum features key works from master artists and engineers of the movement, Appel, Corneille and Constant, alongside various pieces from their contemporaries. An additional wing also houses modern works from the Rijksmuseum and the Museum Beelden aan Zee in Scheveningen.
Robert Heaney
Interior of the Rijksmuseum Research Library
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Indoor Activities in Amsterdam

The Netherlands’ famous capital is lauded for its wealth of fantastic social and cultural hubs, its streets simply overflowing with individual character both inside and out. While you’re sure to find yourself wanting to explore each nook and cranny of Amsterdam’s canals and open squares, that’s only half the experience. You’ll find many of the city’s best attractions and activities hidden away indoors, often serving as the perfect escape from the country’s notorious weather. From retracing the steps of Dutch history to indulging in local delicacies, below are some of the best indoor activities in Amsterdam to throw into your itinerary. Museums Rijksmuseum Amsterdam’s famous Rijksmuseum is not only the largest museum in the city, but also one of the most important throughout both the Netherlands and Europe as a whole. Dominating the popular Museumplein area, the museum is easily one of the most recognizable monuments in the Dutch capital, most notably for its striking Renaissance- and Gothic-inspired architecture. The grand halls of the Rijksmuseum are home to a vast collection of art pieces and historical artifacts, illustrating the art and history of the Netherlands from the Dutch Golden Age to the present day. Among its more than 8,000-strong collection are priceless pieces from such renowned Dutch artists as Rembrandt and Vermeer, including the former’s famous Night Watch painting. Amsterdam Museum Combining both historical artifacts and striking artworks, the Amsterdam Museum stands as the Netherlands’ most complete public chronology of the Dutch capital’s history. The museum sits within the canal band, just a short walk from the Royal Palace of Amsterdam. The museum documents the city’s growth from a thirteenth-century settlement on the banks of the River Amstel to the thriving cultural center we know today. Everything from archeological finds and historical artifacts to the works of such Dutch masters as Rembrandt help to paint a picture of life in Amsterdam and the Low Countries as a whole throughout various periods in history. Anne Frank House Easily the most highly visited historical site in Amsterdam is the Anne Frank House. Once the original house in which the famous wartime diarist evaded German capture, the building now serves as a museum documenting her family’s more than two years in hiding, along with sobering insights into Jewish persecution under the Nazi regime throughout the Second World War. Located on the outer banks of Amsterdam’s canal band, visitors can explore the former premises of the Frank family business, most notably the original concealed annex in which the family remained in hiding. While the rooms of the property now sit empty of original furniture, they still breathe the chilling atmosphere of the period. Art Galleries Van Gogh Museum Having lived and worked in the Netherlands throughout his life, it’s only fitting that Amsterdam’s most significant art gallery be dedicated to the world’s most famous painter, Vincent Van Gogh. Just a brief walk from the Rijksmuseum, the Van Gogh Museum stands as the most complete permanent collection of the Dutch painter’s works. Among the gallery’s vast collection of permanent exhibits are over 200 original paintings and 500 drawings from the Post-Impressionist artist, alongside exhibitions showcasing the works of his contemporaries. The museum is separated chronologically into five periods, each exploring a different key period in his life and work. MOCO Museum With Amsterdam’s vast wealth of impressive artworks dating back throughout the centuries, it’s easy to overlook the works of more modern visionaries. That’s exactly what the MOCO Museum aims to remedy. Short for Modern Contemporary Museum, this modern art hub sits just next door to the Van Gogh Museum, showcasing more modern media to parallel Amsterdam’s established masterpieces. The MOCO Museum showcases a wide range of contemporary media and artworks, allowing visitors to explore both modern master works and the talented pieces of upcoming artists. Popular among the museum’s collection are various interactive installations, an ever-changing sculpture garden and a number of iconic pieces from the likes of Banksy, Damien Hirst and Jeff Koons. Entertainment Heineken Experience Historic home to one of the world’s most iconic beer brands, Amsterdam’s Heineken Experience takes visitors on a unique behind-the-scenes journey through the production and history of the popular pilsner. The tour guides beer fans through various aspects of the brewing process, from product innovation to the brand’s light-hearted marketing efforts, before rounding off with a refreshing tasting session. De Hallen This multipurpose cultural and culinary center make for the perfect way to spend a day indoors in Amsterdam. Formerly a major tram depot, with the original rail tracks still intact, De Hallen now offers a vast array of activities, from a charming shopping arcade to a variety of trendy food outlets. The FoodHallen food court offers an impressive selection of dishes, from burgers to Dutch finger foods and a healthy selection of vegetarian alternatives. Most notable of the venue, however, is the FilmHallen cinema. Nine screens show a varied program of films, including Hollywood blockbusters, documentaries and award-winning art house showings. Screen 7 is easily the most striking in terms of aesthetics, housing the gorgeous art-deco interior of the original Cinema Parisien, first established in 1909. Specialty Bars & Cafés Few things complement a rainy day better than a steaming cup of coffee, a slice of homemade cake and an expansive collection of family favorite board games. That’s exactly the niche on which Checkpoint Charlie capitalizes. Its cozy aesthetic is bolstered by its sociable table layout, along with a variety of books and board games for customers to enjoy. The venue also hosts intimate gigs from international acts toward the end of the week. A number of venues throughout Amsterdam offer a similarly jovial atmosphere, with somewhat more of a specialty focus. Mooie Boules, for example, gives visitors the chance to sink a few beers and chat while watching or even playing a few games of classic French boules on the impressive sand pitch at its center. Retail Therapy Magna Plaza Housed within the elegant Neo-Gothic halls of a former nineteenth-century post office, the Magna Plaza is a relatively small shopping center oozing with character and class. Among its various outlets are a number of fashion retailers, along with places to buy unique souvenirs and a host of other miscellaneous vendors. The venue doubles as an exhibition space, with displays spanning its full four floors. Among these installations is a permanent exhibition celebrating all of the works of Rembrandt, remastered and reproduced in their original formats. The exhibition currently stands as the only place in the world where visitors can see copies of the Dutch painter’s works in one collection. Kalverpassage Standing as a commercial through route between Heiligeweg and Kalverstraat, the Kalverpassage offers a wholly modern shopping experience. Natural light flows from the glass ceilings throughout the mini mall, illuminating its many specialty boutiques, food outlets and art installations. The venue’s alluring design centers around its open and bright halls, offering avid shoppers a stimulating yet unimposing retail experience while also ensuring an entirely unobstructive passage between streets. Visitors can enjoy the space entirely at their leisure, without feeling either rushed through or forced to open up their wallets. De Bijenkorf At the beating heart of Amsterdam, De Bijenkorf – ‘The Beehive’ in English – is the Netherland’s most renowned premium department store. Established in 1870, the venue showcases the highest standard of quality throughout the stores in its roster. Luxury is the operative word here, with every outlet simply brimming with class and style. Five floors house an impressive variety of high-end retailers and exclusive designer brands for all manner of clothing. Culinary delights from around the globe offer the ideal complement to your shopping experience, and those looking for the utmost luxury can get pampered in the venue’s beauty treatment room, aided by products from top beauty brands.
Robert Heaney

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