Things to do in Amsterdam in the Morning

Our guide to the best things to do in Amsterdam in the morning includes shopping in the picturesque Negen Straatjes neighborhood, getting up close to Van Gogh’s iconic Sunflowers, gorging on gorgeous Dutch pancakes, and calling at the former home of some dude called Rembrandt.

Published: December 3, 2024
Morning view of Amsterdam's canals

Breakfast like a Champion

Dutch pancakes with strawberries

Can you really say you’ve experienced Amsterdam if you haven’t breakfasted on traditional Dutch waffles and pancakes until your shirt buttons pop? No, dear stroopwafel-loving reader, you cannot. Hit up the likes of Pancakes Amsterdam and The Pancake Club for a taste of the good stuff, all fluffy Dutch pancakes and cute little poffertjes (mini pancakes). Or grab a coffee and sticky-sweet stroopwafel on the go from a bakery or specialty coffee house. You’ll find the best cups of morning joe at the likes of Coffee & Coconuts, Bocca Coffee Roasters and Screaming Beans. Want breakfast with a view? Local canalside favorites including Café 't Smalle, De Wasserette and Café Marcella have you covered.

Cruise the Scenic Amsterdam Canals

Canal boat passing under a bridge in Amsterdam

This one’s a no-brainer. Amsterdam’s canals are as iconic a symbol of the Netherlands as tulips, clogs and windmills, and morning is one of the best times of day to experience them. Sure, you could take a stroll alongside cobbled canalside walkways, snapping Insta-perfect selfies in front of cute floral window boxes and vintage bicycles. But nothing beats taking to the water in the soft morning light and bobbing gently past colorful houseboats, Dutch Golden Age townhouses, and bucket-list Amsterdam attractions like the Rijksmuseum, Anne Frank’s House, Westerkerk, and famous Magere Brug (aka the Skinny Bridge).

Visit World-Class Museums

Exterior shot of the Rijksmuseum in Amsterdam

For a relatively small city, Amsterdam packs one heck of a punch when it comes to galleries and museums. That’s partly down to its penchant for quirky small-scale curiosities like the surreal Kattenkabinet (which celebrates the life of a cat named John Pierpont Morgan) and the smokin’ Amsterdam Pipe Museum, but primarily thanks to the impact of Dutch art down the centuries. We recommend an early start at the below bucket-listers if you hope to beat the crowds…

The Rijksmuseum. The chances of achieving unobstructed views of Dutch Golden Age masterpieces including Rembrandt’s Night Watch and Vermeer’s Milkmaid are vastly increased by arriving at the Netherlands’ national museum early. Doors open at 9AM, so you’ll even have time for a quick coffee and stroopwafel on the way.

The Anne Frank House. Enter the secret annex described in Anne Frank’s diary at this canalside Prinsengracht museum, one of the most popular, and certainly the most moving, in Amsterdam.

Inside Amsterdam's Rembrandt House Museum

The Rembrandt House Museum. Nowadays considered an absolute GOAT, Rembrandt was still just a moderately successful jobbing artist when he lived in this Jodenbreestraat house in the mid-1600s. Now you can wander the very in which the young maestro worked, ate and slept, and see many of his etchings and even some pots he used for mixing painting materials.

The Van Gogh Museum. From one Dutch master to another, this collection of Van Gogh paintings, drawings and letters is the largest of its kind in the world, and features Post-Impressionist masterpieces galore including many of Van Gogh’s signature subjects: sunflowers, starry skies and self-portraits. Morning viewings are highly recommended.

Read our comparison of the Rembrandt House Museum and Van Gogh Museum here.

Enjoy a Peaceful Park Perambulation

Cyclists in Amsterdam's Vondelpark

Amsterdam’s green spaces are tailor-made for mindful morning constitutionals that take in monuments, public art and classic Amsterdam architecture. Try a serene stroll around the city’s largest, Vondelpark, admiring sculptures that include a monumental Picasso piece and a nine-foot bronze statue of park namesake Joost van den Vondel, and pausing to smell the roses in the park’s central garden. Amstelpark, with its riverside Riekermolen windmill, is perfect for scratching that selfie itch and particularly glorious in spring when its rhododendrons are at their most fabulous. Meanwhile, Amsterdamse Bos is where it's at for wild woodland strolls and the chance to spot marsh harriers and, um, Scottish Highland Cows in the morning mist. Or go uber-urban at the Westerpark, with its Insta-tastic industrial architecture and picturesque duck ponds.

Read our guide to Vondelpark and Amstelpark here.

Shop ‘til you Drop

Amsterdam's floating flower market on Singel canal

Amsterdam's pretty cobbled alleys and canalside streets are perfect for chi-chi boutiques, indie art galleries and cute old curiosity shoppes. You’ll find plenty of all of these in the achingly picturesque Negen Straatjes (Nine Streets) neighborhood. Here’s where to sniff out sensual scents in posh perfumeries, unleash your inner child at old-fashioned chocolate shops, pick up cool kitchenalia in kitschy home accessory emporia and shop for shoes (and clogs) at designer boutiques and Amsterdam souvenir shops respectively. Fresh produce including fruit, cured meats and aromatic Dutch cheeses are the aim of the game at bustling Albert Cuyp Market in De Pijp (try saying that with a mouthful of rich, nutty Gouda), while it’s all about petal power at the blooming lovely floating flower market on Singel canal, a picture-perfect place to start your day.

Beat the Crowds at More Top Amsterdam Attractions

Sightseers on the swing at the A'Dam Lookout

It stands to reason that, whichever Amsterdam attractions are top of your list, the best time to visit most of them will be morning, when your fellow sightseers are still busily stuffing their faces with stroopwafel after delicious breakfast stroopwafel, or indeed enjoying a well-deserved vacation lie-in. Don’t fear: there’ll be time enough for all that once you’ve ticked off your must-sees. The Amsterdam pass from Go City can save you up to 50% on admission to nearly 50 Amsterdam attractions, including the aforementioned Rijksmuseum, canal cruises, Rembrandt’s House and – yes – even the mighty Amsterdam Pipe Museum. You can also take in thrilling aerial views of the canals from the A’Dam Lookout, sample a drop of the amber nectar at the Heineken Experience (no, 11AM is not too early!), say hey to celebrity waxworks at Madame Tussauds, and much more.

Hit the buttons below to find out more and bag your Amsterdam pass.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Fireworks over the iconic Amsterdam canal houses
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Christmas in Amsterdam

The festive period sees the historical streets of Amsterdam transform almost entirely, embracing the festive period in any way it can. Should you find yourself in Amsterdam around the holidays, you’ll see the streets lined with all manner of light and art displays, and many busy squares occupied by different holiday-themed events, festivals and markets. As the Netherlands celebrates more than just Christmas Day, the festive atmosphere is all the more electric in Amsterdam all through December. If you’re looking for somewhere to truly embrace the holiday spirit, then Christmas in Amsterdam could be the trip for you. Sinterklaas Should you find yourself spending the holiday season in Amsterdam, you may be in for a treat, with not just one but two Christmases to celebrate. This is the reality for children throughout the Netherlands who, in addition to celebrating Christmas Day, also look forward to a visit from Sinterklaas on December 5. In the Netherlands, Sinterklaas is the main day for gift-giving, while Christmas is more commonly reserved as a day to celebrate with family over a traditional dinner. Unlike Santa Claus, who elsewhere visits in secret on the night of the 24th, Sinterklaas (Saint Nicholas) makes a very public and grand entrance in mid-November. Arriving in the Netherlands on his iconic steam boat, Sinterklaas and his helpers, known as ‘Pieten’, parade through the country’s major cities, throwing candies and festive treats to the onlooking children. These festivities continue all the way up to the day of Sinterklaas on December 5, when children across the country wait excitedly to hear a knock on their front door. If they’ve been good that year, they should find their gifts on the other side. It’s also traditional for children to leave a shoe or boot by the fireplace or door, which they may find filled with small gifts when they wake the next day. Unlike Christmas Day and Boxing Day, Sinterklaas isn’t recognized as a public holiday. As such, don’t fret if you have nobody to celebrate with, as most cafés, bars and restaurants will still be open should you want to share in the festivities! Christmas Markets It’s become somewhat of an unspoken rule for major European cities to offer up a vast selection of Christmas markets and festive celebrations throughout the holiday period, and Amsterdam certainly doesn’t disappoint. Where Amsterdam departs from the European trend is in the absence of German-style Christmas markets. While you’re bound to find some similarities, Amsterdam’s Christmas markets are traditionally Dutch through and through. Amsterdamsche Kerstmarkt The Amsterdamsche Kerstmarkt is perhaps the most emblematic Christmas market in Amsterdam. Held over the course of a few days shortly before Christmas Day, the event is host to various stalls selling all manner of festive fare and local artisan crafts. In addition to the market stalls, you’ll also find an ice skating rink, various children’s activities, cultural events and workshops, as well as food stalls and winter bars, all often accompanied by live festive music. Be sure to check for updates from the organizers to find details as to the location and dates of this event. Sinterklaas & Funky Xmas Sunday Markets Early in December, Amsterdam’s monthly Sunday market transforms into a more holiday-themed market in celebration of Sinterklaas. Head to the Westergasfabriek to find a selection of handmade crafts and gifts, alongside all manner of festive treats and food. This market makes a return later in the month for the Funky Xmas market when, as per its name, it takes on a more groovy and Christmassy theme. Often taking place shortly before Christmas day, this is a chance to find those last-minute, quirky gifts made by local artists and designers to bring home to your loved ones. Of course, you’ll still find all of the typical staples of the Sunday market present at these special editions. For some traditional Dutch street food, be sure to try out the likes of kibbeling cod bites and poffertje pancakes. Christmas Treats If sweet Dutch treats are something you’re keen to try, there’s no better time to visit Amsterdam than during the festive period. Throughout November and December, stores and bakeries will be brimming with Sinterklaas- and Christmas-themed candies. Among the most common Sinterklaas treats are pepernoten and kruidnoten (tiny gingerbread cookies), large solid chocolate letters, schuimpjes (foam-like sugary candies), speculaas cookies and various marzipan-based cakes. You can also expect to find many festive European staples on offer throughout the city, such as smoked sausage (rookwurst), mulled wine (gluhwein) smoked sausage and warme Chocomel (hot chocolate). Be sure to try oliebollen (fried dough balls) and appelbeignets (fried apple slices) dipped in icing sugar, too! Christmas Activities & Events Ice*Amsterdam If there’s anything that best reflects Christmas in Amsterdam, it's the Ice*Amsterdam festival. Taking over the busy Museumplein, this event typically starts in mid-November and lasts all the way until late January. With an ice-skating rink at its core beneath a replica of the well-known Skinny Bridge, people of all ages flock to the area to share in some festive fun. The rink is accompanied by a healthy selection of winter bars where you can grab a hot cup of chocolate milk and a Christmas snack, alongside various market stalls selling all manner of seasonal gifts and products. Amsterdam Winter Paradise Those looking for that little bit of extra excitement should head for RAI Amsterdam which, from late December, becomes host to a huge indoor and outdoor holiday festival. Alongside the usual smattering of seasonal market stalls, street food and winter bars, the Winter Paradise offers an impressive array of festive activities. You can expect fairground rides to accompany the giant Ferris wheel overlooking the city, alongside various carnival games and activities. There are also indoor and outdoor ice-skating rinks, curling lanes and competitions, as well as an area filled with real snow for tubing, skiing and snowball fights. If you’re the competitive type, be sure to join in on the Winter Games, too. Amsterdam Light Festival Running alongside the holiday season, the Amsterdam Light Festival illuminates the Dutch capital with an impressive array of light displays from designers, artists and architects from around the world. Taking place throughout December and January, the festival typically showcases around 30 unique art installations, bringing an even more magical touch to an already festive city. One of the most popular activities of the Light Festival is to take a canal cruise in the evening. These boat tours offer a chance for visitors and locals alike to see the city from a different perspective, offering unique insights into the history of prominent neighborhoods while also exploring the artworks lining the banks of the canals.
Robert Heaney
Tram passing in front of the Rijksmuseum
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Getting Around Amsterdam

Often dubbed one of the greatest of the world’s small cities, Amsterdam is not a particularly monstrous city. Indeed, with a footprint of just a little over three square miles, the city center could quite easily be covered in a day on foot alone. And yet, the city is often recognized for having some of the best transport infrastructure in Europe. From the emblematic canals delightfully splitting up the Dutch capital’s neighborhoods to its famous tram system covering just about all of the city, there’s a capable range of options for getting around Amsterdam to help you explore the city on your own terms. Public Transport Bus Amsterdam boasts an extensive network of buses servicing both the city center and the surrounding neighborhoods. Operated by three companies – GVB, Connexxion and EBS – Amsterdam’s buses offer a reliable means of getting across the city fast, with many routes servicing stops close to key social hubs and attractions. The city also operates twelve night bus routes to help you get around while exploring the city’s famous nightlife scene. Each of these routes helps to connect the city center with the surrounding suburbs, and buses typically depart every 30 minutes between midnight and 7AM. Tram Second only to bicycles, trams are perhaps the most recognizable mode of transport in Amsterdam. Connecting Amsterdam Central Station to the city’s many key areas and further neighborhoods, Lines 1, 2, 5, 9, 13 and 17 are typically your best bet for getting around the city. Depending on the day and time, the frequency of trams will vary, typically arriving every 5 – 10 minutes. Metro The Amsterdam Metro system offers an alternative means of traversing the central spine of the city and accessing the outer suburbs. Operating across five lines and servicing a total of 39 stops, the Metro offers the fastest and most efficient means of crossing through the city, passing through all major business and office districts alongside many train stations. Operating Times The three modes of public transport that make up the transport infrastructure of Amsterdam all operate on roughly the same schedule and ticketing service. The majority of services begin operations at 6AM and will typically continue until 12:30AM the following morning. Tickets & Passes Tickets and passes are wholly dependent on how long you intend to stay in Amsterdam and how often you plan to use public transport. For casual use, single and return tickets are available on all services on demand. You can also purchase passes which allow for unlimited travel for periods of 24, 48, 72 and 96 hours, offering slightly discounted rates as long as you get plenty of use from them. If you plan on staying in the Netherlands for more than three days, then your best bet would be to purchase and top-up an OV-chipkaart from any major transport hub. This pass is heavily used by locals and can simply be scanned whenever you hop on your transport of choice. On the Water Amsterdam’s canals are more than just an iconic photo op. Originally serving as means of water management, defense and facilitating trade, the labyrinth of canals accounts for 25% of the city’s surface area. Most of the traffic on the canals now consists of pleasure sailing, both private and commercial. If you’re looking for a unique means of getting around the city, there’s a plethora of boat tours available at your convenience to get you from A to B with a little local insight thrown into the mix. Alternatively, it’s also fairly simple to rent a boat for yourself, whether it be a manual pedal-boat, a small capacity electric boat or a full-sized barge for you and your friends. Cycling You may have heard it said that Amsterdam is home to more bicycles than people, and that’s no simple exaggeration. With roughly 1.1 bikes to each resident, it’s plain to see that the locals readily uphold the age-old image of the Dutch cycling nation. With over half of Amsterdam’s 800,000 residents relying on their bicycles as their daily mode of transport, it should come as no surprise that the city caters heavily to their preferences. In fact, with over 470 miles of cycle lanes making up the Amsterdam Bicycle Network, cycling can often be the easiest means of getting around. To capitalize on this trend, there is now a huge selection of bike rental stores dotted throughout the city. You should expect to pay somewhere in the range of €10/day for rentals. If you intend to stay in the Netherlands for more than a month, then purchasing a second-hand bike is a much more cost-effective option, with many going for between €50 and €200. Avoid buying bicycles on the street from unverified vendors, as these are likely to have been stolen and can land you in a lot of trouble. Cycling Safety Be sure to exercise some basic cycling safety and etiquette if you choose to ride in Amsterdam. Stick to roads and dedicated cycle lanes. Keep to the right-hand side and leave space for other cyclists. Make sure you have working front and rear lights when riding at night. Observe other cyclists’ body language to anticipate their actions and signal your own. If you intend to use your phone for directions, make sure to use a legal handlebar mount. Cyclists should overtake each other on the left, but can overtake other vehicles on the right. Only ring your bell when necessary. Always stow your bike in dedicated spaces and ensure you use a reliable lock. Taxi While road traffic is fairly minimal in Amsterdam, that can be quite the boon for those who need to get themselves across the city fast. Whether you’re looking for airport transfers or need to make it to an event quickly, taxis can be your best friend. Most taxis are regulated by the municipality to charge pre-set rates, so you should never have to face a surprise fee for your journey. Like in most cities, you'll find taxi ranks at the airport and most major transport hubs. Taxis can also be ordered at your convenience by calling up your chosen taxi firm, or you can make a booking via the TCA app. Alternatively, the likes of Uber and Bolt also operate in Amsterdam.
Robert Heaney

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