Things to do in Amsterdam in the Morning

Our guide to the best things to do in Amsterdam in the morning includes shopping in the picturesque Negen Straatjes neighborhood, getting up close to Van Gogh’s iconic Sunflowers, gorging on gorgeous Dutch pancakes, and calling at the former home of some dude called Rembrandt.

Published: December 3, 2024
Morning view of Amsterdam's canals

Breakfast like a Champion

Dutch pancakes with strawberries

Can you really say you’ve experienced Amsterdam if you haven’t breakfasted on traditional Dutch waffles and pancakes until your shirt buttons pop? No, dear stroopwafel-loving reader, you cannot. Hit up the likes of Pancakes Amsterdam and The Pancake Club for a taste of the good stuff, all fluffy Dutch pancakes and cute little poffertjes (mini pancakes). Or grab a coffee and sticky-sweet stroopwafel on the go from a bakery or specialty coffee house. You’ll find the best cups of morning joe at the likes of Coffee & Coconuts, Bocca Coffee Roasters and Screaming Beans. Want breakfast with a view? Local canalside favorites including Café 't Smalle, De Wasserette and Café Marcella have you covered.

Cruise the Scenic Amsterdam Canals

Canal boat passing under a bridge in Amsterdam

This one’s a no-brainer. Amsterdam’s canals are as iconic a symbol of the Netherlands as tulips, clogs and windmills, and morning is one of the best times of day to experience them. Sure, you could take a stroll alongside cobbled canalside walkways, snapping Insta-perfect selfies in front of cute floral window boxes and vintage bicycles. But nothing beats taking to the water in the soft morning light and bobbing gently past colorful houseboats, Dutch Golden Age townhouses, and bucket-list Amsterdam attractions like the Rijksmuseum, Anne Frank’s House, Westerkerk, and famous Magere Brug (aka the Skinny Bridge).

Visit World-Class Museums

Exterior shot of the Rijksmuseum in Amsterdam

For a relatively small city, Amsterdam packs one heck of a punch when it comes to galleries and museums. That’s partly down to its penchant for quirky small-scale curiosities like the surreal Kattenkabinet (which celebrates the life of a cat named John Pierpont Morgan) and the smokin’ Amsterdam Pipe Museum, but primarily thanks to the impact of Dutch art down the centuries. We recommend an early start at the below bucket-listers if you hope to beat the crowds…

The Rijksmuseum. The chances of achieving unobstructed views of Dutch Golden Age masterpieces including Rembrandt’s Night Watch and Vermeer’s Milkmaid are vastly increased by arriving at the Netherlands’ national museum early. Doors open at 9AM, so you’ll even have time for a quick coffee and stroopwafel on the way.

The Anne Frank House. Enter the secret annex described in Anne Frank’s diary at this canalside Prinsengracht museum, one of the most popular, and certainly the most moving, in Amsterdam.

Inside Amsterdam's Rembrandt House Museum

The Rembrandt House Museum. Nowadays considered an absolute GOAT, Rembrandt was still just a moderately successful jobbing artist when he lived in this Jodenbreestraat house in the mid-1600s. Now you can wander the very in which the young maestro worked, ate and slept, and see many of his etchings and even some pots he used for mixing painting materials.

The Van Gogh Museum. From one Dutch master to another, this collection of Van Gogh paintings, drawings and letters is the largest of its kind in the world, and features Post-Impressionist masterpieces galore including many of Van Gogh’s signature subjects: sunflowers, starry skies and self-portraits. Morning viewings are highly recommended.

Read our comparison of the Rembrandt House Museum and Van Gogh Museum here.

Enjoy a Peaceful Park Perambulation

Cyclists in Amsterdam's Vondelpark

Amsterdam’s green spaces are tailor-made for mindful morning constitutionals that take in monuments, public art and classic Amsterdam architecture. Try a serene stroll around the city’s largest, Vondelpark, admiring sculptures that include a monumental Picasso piece and a nine-foot bronze statue of park namesake Joost van den Vondel, and pausing to smell the roses in the park’s central garden. Amstelpark, with its riverside Riekermolen windmill, is perfect for scratching that selfie itch and particularly glorious in spring when its rhododendrons are at their most fabulous. Meanwhile, Amsterdamse Bos is where it's at for wild woodland strolls and the chance to spot marsh harriers and, um, Scottish Highland Cows in the morning mist. Or go uber-urban at the Westerpark, with its Insta-tastic industrial architecture and picturesque duck ponds.

Read our guide to Vondelpark and Amstelpark here.

Shop ‘til you Drop

Amsterdam's floating flower market on Singel canal

Amsterdam's pretty cobbled alleys and canalside streets are perfect for chi-chi boutiques, indie art galleries and cute old curiosity shoppes. You’ll find plenty of all of these in the achingly picturesque Negen Straatjes (Nine Streets) neighborhood. Here’s where to sniff out sensual scents in posh perfumeries, unleash your inner child at old-fashioned chocolate shops, pick up cool kitchenalia in kitschy home accessory emporia and shop for shoes (and clogs) at designer boutiques and Amsterdam souvenir shops respectively. Fresh produce including fruit, cured meats and aromatic Dutch cheeses are the aim of the game at bustling Albert Cuyp Market in De Pijp (try saying that with a mouthful of rich, nutty Gouda), while it’s all about petal power at the blooming lovely floating flower market on Singel canal, a picture-perfect place to start your day.

Beat the Crowds at More Top Amsterdam Attractions

Sightseers on the swing at the A'Dam Lookout

It stands to reason that, whichever Amsterdam attractions are top of your list, the best time to visit most of them will be morning, when your fellow sightseers are still busily stuffing their faces with stroopwafel after delicious breakfast stroopwafel, or indeed enjoying a well-deserved vacation lie-in. Don’t fear: there’ll be time enough for all that once you’ve ticked off your must-sees. The Amsterdam pass from Go City can save you up to 50% on admission to nearly 50 Amsterdam attractions, including the aforementioned Rijksmuseum, canal cruises, Rembrandt’s House and – yes – even the mighty Amsterdam Pipe Museum. You can also take in thrilling aerial views of the canals from the A’Dam Lookout, sample a drop of the amber nectar at the Heineken Experience (no, 11AM is not too early!), say hey to celebrity waxworks at Madame Tussauds, and much more.

Hit the buttons below to find out more and bag your Amsterdam pass.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Self portrait of Vincent Van Gogh on a banner for Van Gogh Museum
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Best Art Galleries in Amsterdam

Famous the world over for its rich cultural heritage, the Netherlands has produced its fair share of renowned artists. Having played a huge role in immortalizing Renaissance and Golden Age art as some of the most impressive works in history, these artists are now celebrated internationally, and Amsterdam makes sure to put their pieces front and center among its popular cultural hubs. Whether you’re a fan of the Old Masters or have more of a heart for modern media, the Dutch capital is overflowing with spaces to get your art fix. No matter your preferences, the best art galleries in Amsterdam cater to just about every medium, and are a fantastic means of seeing some of the most impressive works from national artists both old and new. Rijksmuseum One of the most important museums in both the Netherlands and indeed Europe as a whole, the Rijksmuseum stands as the largest museum in Amsterdam. Dominating the popular Museumplein, the museum is easily one of the most recognizable monuments in the city, most notably for its striking Renaissance- and Gothic-inspired architecture. The grand halls of the Rijksmuseum are home to a vast collection of art pieces and historical artifacts, illustrating the art and history of the Netherlands from the Dutch Golden Age to present day. Among its more than 8,000-strong collection are priceless pieces from such renowned Dutch artists as Rembrandt and Vermeer, including the former’s famous Night Watch painting. Van Gogh Museum Having lived and worked in the Netherlands throughout his life, it’s only fitting that Amsterdam’s most significant art gallery be dedicated to the world’s most famous painter, Vincent Van Gogh. Just a brief walk from the Rijksmuseum, the Van Gogh Museum stands as the most complete permanent collection of the Dutch painter’s works. Among the gallery’s vast collection of permanent exhibits are over 200 original paintings and 500 drawings from the Post-Impressionist artist, alongside exhibitions showcasing the works of his contemporaries. The museum is separated chronologically into five periods, each exploring a different key period in his life and work. MOCO Museum With Amsterdam’s vast wealth of impressive artworks dating back throughout the centuries, it’s easy to overlook the works of more modern visionaries. That’s exactly what the MOCO Museum aims to remedy. Short for Modern Contemporary Museum, this modern art hub sits just next door to the Van Gogh Museum, showcasing more modern media to parallel Amsterdam’s established masterpieces. The MOCO Museum showcases a wide range of contemporary media and artworks, allowing visitors to explore both modern master works and the talented pieces of upcoming artists. Popular among the museum’s collection are various interactive installations, an ever-changing sculpture garden and a number of iconic pieces from the likes of Banksy, Damien Hirst and Jeff Koons. Stedelijk Museum Striking both inside and out, thanks to its bathtub-shaped extension, the Stedelijk Museum is Amsterdam’s principal institution for modern and contemporary art. Overlooking the Museumplein and Van Gogh Museum, it’s the largest museum in the Netherlands dedicated to contemporary art and design, comparable in both size and collection to the likes of New York’s Museum of Modern Art. Throughout its vast collection, the Stedelijk Museum showcases the works of modern artists from the early twentieth century to the present day. A variety of immersive exhibition rooms complement the permanent collections of renowned modern masters, from Picasso and Monet to Warhol and Lichtenstein. Amsterdam Museum Combining both historical artifacts and striking artworks, the Amsterdam Museum stands as the Netherlands’ most complete public chronology of the Dutch capital’s history. The museum sits within the canal band, just a short walk from the Royal Palace of Amsterdam. The museum documents the city’s growth from a thirteenth-century settlement on the banks of the River Amstel to the thriving cultural center we know today. Everything from archeological finds and historical artifacts to the works of such Dutch masters as Rembrandt help to paint a picture of life in Amsterdam and the Low Countries as a whole throughout various periods in history. EYE Film Institute While not an art gallery in the most traditional sense, the EYE Film Institute is the Netherlands’ most important center dedicated to the medium of film and the moving image. Instantly striking from its beautiful modern architecture and open waterfront location, the museum stands directly across the river from Amsterdam’s Central Station. Visitors to EYE Amsterdam can enjoy a selection of classic screenings across its four main cinemas and explore the many facets of the film industry through its expansive exhibition area. The museum explores current, historical and artistic developments in film, while its interactive basement offers visitors the opportunity to explore its vast digitized collection. EYE also hosts an impressive program of immersive, educational events and activities for families and individuals alike to learn about the industry. Hermitage Amsterdam Located on the banks of the River Amstel, the Hermitage Amsterdam is the world’s largest branch of the famous Hermitage museum in Saint Petersburg, Russia. Once a historical nursing home for the elderly, the building now houses a vast, rotating collection of artworks and engaging exhibitions with a central focus on Russian history and culture. FOAM Photography Museum Housed within a beautiful former canal warehouse, the FOAM Museum (Dutch: Fotografiemuseum Amsterdam) is an internationally renowned museum dedicated to all genres of photography. The venue’s cozy modern interior exhibits works from both world-famous visionaries and rising international talent. Spread across four floors, FOAM typically hosts up to four simultaneous exhibitions to provide some variety to visitors, often featuring contrasting styles such as street and landscape photography. The venue also serves as a forum for photographers and enthusiasts alike to discuss their shared interest and attend various workshops and events. Cobra Museum of Modern Art Showcasing contemporary art with a unique twist, the Cobra Museum is home to a collection of important works by central artists of the avant-garde CoBrA art movement. Considered the most important post-war art movement in the Netherlands, CoBrA was formed in 1948 during an international artists’ congress in Paris. The movement strived to oppose stuffy academia and revive a more spontaneous, innocent and childlike approach to artistic expression. The museum features key works from master artists and engineers of the movement, Appel, Corneille and Constant, alongside various pieces from their contemporaries. An additional wing also houses modern works from the Rijksmuseum and the Museum Beelden aan Zee in Scheveningen.
Robert Heaney
Rijksmuseum reflected on calm water
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Amsterdam in August

You’d be hard pressed to find the Dutch capital thriving more than it does in August. Seeing its largest annual throughput of tourists, the city brims with life in every way, from its bustling nightlife scene to its busy squares and huge selection of events and festivals. If you can put up with busier attractions during this time, then you’re bound to find a trip to Amsterdam in August beyond rewarding. Visiting Amsterdam in August Average Temperature: 54 - 70°F • Average Rainfall: 11 days/mth • Average Sunshine: 6 hours/day There are few periods busier for Amsterdam than summer, and August truly takes the cake. At the height of peak season, you can expect the city to be packed with families and summer vacationers, resulting in busy attractions and high accommodation prices. However, that also means you’ll get to experience the Dutch capital at its best, with its veritably electric summertime atmosphere. Upholding the seasonal climate established in July, Amsterdam typically experiences bright, mild days throughout August. While you shouldn’t expect the heatwaves of more southern European destinations, you’re likely to spend some very pleasant days in August, ideal for exploring its iconic streets, squares and open spaces. That being said, it’s always smart to pack an umbrella, as rainfall is never unlikely in the Netherlands. Things to Do in August No matter the time of year, any trip to Amsterdam would be incomplete without discovering at least some of its famous cultural hubs. Taking precedence is the emblematic Rijksmuseum towering over the Museumplein, housing a vast collection of renowned artworks and historical artifacts. Where historical insight is concerned, the Anne Frank House stands as the most potent recounting of life in the Netherlands during the Second World War. As a city with more bicycles than people, there are few better ways to explore Amsterdam than on your very own pair of wheels. Over 470 miles of cycle paths make up the Amsterdam Bicycle Network, making for a fantastic excuse to take a more physically active approach to exploring the capital. Many bike rental stores offer daily rates somewhere in the region of €10. There’s no better time than summer to make the most of Amsterdam’s many sprawling green spaces. The weather in August offers a perfect opportunity to take a stroll among Vondelpark’s ancient trees and stunning lakes, and grab a seat at one of its many charming park cafés. Equally, why not have a picnic in Westerpark, make the most of its live summertime events and shows, or even catch a viewing at its very own arthouse cinema? Second only to cycling, Amsterdam’s emblematic waterways offer a uniquely alternative means of seeing the city. You can choose from a large variety of tour operators offering their own canal boat excursions, often including tours of the capital’s key landmarks accompanied by local insights into their cultural and historical significance. Amsterdam’s nightlife scene is never better than in summer, when you can expect most bars and clubs to be brimming with life. Popular venues can be found throughout the city, but as a general rule of thumb, the old area of Jordaan is typically very popular with young people for its trendy bars. Leidseplein and Rembrandtplein are particularly popular for their club offerings, while the street of Nes often attracts more of an intellectual theater crowd. Events in August Pluk de Nacht Film Festival Mid-August is prime time for sultry evenings beneath the stars, and the Pluk de Nacht (‘Seize the Night’) film festival aims to deliver just that. This event consists of an open-air cinema premiering acclaimed independent films never before released in the Netherlands. Film lovers can grab a lazy beach chair and enjoy an evening of cinema accompanied by warm blankets and cocktails. Grachtenfestival Amsterdam’s Grachtenfestival, or Canal Festival, is considered one of the country’s most charming cultural events. The event brings together talented classical musicians from both around the country and abroad to perform in a 10-day classical music marathon on the city’s world-renowned canal belt. Throughout the event, over 150 unique stages open up across private gardens, rooftop terraces, canal houses, cruise ships, hotel suites and tube tunnels. Visitors can enjoy classical music, jazz and world music concerts from international names, with many performances offered at very affordable prices or even free of charge. Amsterdam Pride As the first country in the world to legalize same-sex marriage, nobody knows how to celebrate Pride more than the Netherlands. Now a multi-day festival, Amsterdam’s Pride Festival typically attracts around half a million visitors each year in late July in celebration of equality, diversity and personal identity. Should you happen to visit around this time, you’ll find local bars and clubs veritably thriving with festivity. Various street parties and events bring together thousands of revelers dressed in the full color spectrum to enjoy live music performances and Amsterdam’s famous Canal Parade, during which over 80 official vessels celebrate the past, present and future of the LGBT community. Uitmarkt Late August marks the opening of the Netherlands’ cultural season, with Uitmarkt standing as its opening act. The largest cultural festival in the country, Uitmarkt draws in over half a million visitors each year to appreciate a huge selection of performances taking place throughout the city. Over 2,000 of the Netherlands’ best performers, musicians, actors, orchestras and filmmakers come together to perform across more than 30 venues. The full program of events is offered free of charge to the public and includes everything from classical music performances to dance demonstrations and everything in between in a show of the country’s vast cultural wealth. De Parade Touring the country’s five largest cities, De Parade is a traveling theater festival that transforms the open spaces of its host cities into festival venues filled with colorful carnival tents, live entertainment acts, a carousel and a variety of family activities and food stands. Beginning in Eindhoven, the event also travels to Rotterdam, The Hague and Utrecht before arriving at its final destination in Amsterdam. The festival typically arrives in Amsterdam in August and offers locals and visitors alike the chance to revel in fun-filled performances and the jovial carnival atmosphere. Whether you’re a fan of theater and the circus or simply want to spend an evening exploring the event grounds accompanied by live music and delicious local delicacies, De Parade is well worth a visit.
Robert Heaney

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