Christmas in San Francisco

By Robert Heaney
Published: July 18, 2024
San Francisco City Hall illuminated in festive colors

If you’re looking for a festive city break brimming with holiday spirit, it’s hard to beat Christmas in San Francisco. From delightful winter displays to enchanting traditional performances and a host of unique seasonal events, it’s hard to beat the festive wonder of the Bay Area at the holidays.

Festive Displays

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Union Square

No area is quite so quintessential to Christmas in San Francisco as Union Square. This teeming commercial hub transforms throughout the holiday season into the beating heart of all things Christmas in the Bay Area.

The San Francisco holiday season kicks off with the lighting of the Macy’s Christmas Tree in late November, traditionally taking place on the first Friday after Thanksgiving. Hundreds of locals and visitors alike come out to watch the event and embrace the festive spirit, as Union Square becomes a veritable winter wonderland brimming with seasonal spirit.

Running in parallel to the early Christmas festivities, Union Square is also host each year to the Bill Graham Menorah in celebration of Hanukkah. Each night of the Jewish festival of lights is marked by the lighting of a candle atop the giant candelabra, accompanied by a hearty gathering filled with live music and a great deal of merriment.

You’ll find all manner of ways to get into the holiday spirit around Union Square, whether it’s taking the kids to Macy’s to visit Santa Claus and awe at the frolicking, adoptable animals in the SPCA’s Holiday Window or showing off your moves on the Union Square Ice Skating Rink before grabbing some holiday deals at Westfield Shopping Center.

Fisherman’s Wharf

One of the Bay Area’s top attractions becomes ever more exciting throughout the holidays, hosting a number of festive events throughout the season.

Rivaling the main display on Union Square, Pier 39 goes a step further by lighting its Christmas tree multiple times an evening from late November to early January, synchronized to a fanfare of holiday music. In much the same way, the Pier also celebrates Hanukkah with its own giant menorah at the Entrance Plaza, lit up each night of the Jewish festival.

At the opposite end of Fisherman’s Wharf, Ghirardelli Square hosts its own diverse program of holiday celebrations, complete with the obligatory Christmas Tree display and Hanukkah festivities. In years past, the square has also been known to put on an outdoor cinema showcasing a number of popular holiday movies throughout the season.

Always a popular sight on the waterfront is the Fisherman’s Wharf Decorated Boat Parade, held each year in partnership with the St. Francis Yacht Club. Usually falling in mid-December, the parade sees local boats of all shapes and sizes adorned in festive lights and decor as they sail along the bay. Those who are particularly keen can pay to watch from the official starting line while enjoying a special holiday buffet.

Fairmont Hotel

If magical holiday displays and an exuberant seasonal atmosphere are what you’re looking for, be sure to visit the Fairmont Hotel at the top of Nob Hill. Each year, this luxury hotel goes all out on its holiday display, erecting a life-sized gingerbread house right in its main lobby. Large enough for adults to walk through, the charming display is made all the more enchanting by the miniature railway encircling the house.

Seasonal Events

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SantaCon

You’d better watch out, as Santa Claus is coming to town in his masses! For a day each December, Union Square and its surrounding streets, bars and venues get overtaken by a colossal procession of Christmas characters, most of which end up in quite the drunken state as the day rolls on.

This Santa-themed celebration comes complete with caroling, costume contests and stockingfuls of merriment. Though entirely free to enter, SantaCon asks that visitors bring unwrapped toy donations of any size and value to help local charity drives aimed at disadvantaged families across the city. And, of course, festive fancy dress is highly encouraged!

The Great Dickens Fair

For a series of weekends throughout the holiday season, the city hosts The Great Dickens Christmas Fair, complete with festive market stalls among an impressive replica of Victorian London. Visitors can enjoy various Victorian-themed events and pick up some treasures while exploring the world which so inspired the famous nineteenth-century writer.

New Year’s Eve

Seeing out the holiday season, the Bay Area is considered to be among the top five destinations in the United States to spend New Year’s Eve, and that certainly isn’t without merit. Like many cities, San Fran veritably lights up with activity for the twilight hours of the year, with many of its top restaurants, bars and venues filled to the brim with jovial revelers.

Throughout the night, the city hosts a number of popular live events and concerts to beckon in the turn of the new year. As the night reaches its peak, many flock to the waterside to watch as barges 1,000 feet out in the bay set off a magnificent firework display, illuminating their surroundings in a blaze of vibrant color. The most popular site to catch the show is typically just south of the Ferry Building near Pier 14.

Holiday Performances

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Known for its incredible entertainment scene, it should come as no surprise that San Francisco also hosts a variety of limited-time performances throughout the holiday season, many of which have become a staple of local holiday tradition. Tickets to any of these performances typically sell out fast, so you’ll want to keep a keen eye out when they become available.

Nutcracker Ballet

Step into the magical wonderland of toy soldiers in this classic ballet performance of the Nutcracker, performed by a kaleidoscope of over 150 dancers as they battle the King of Mice and dance through the land of the Sugar Plum Fairy. Accompanied by a fantastic live orchestra performing Tchaikovsky’s beloved score, this is a truly enchanting performance to catch during the holiday season.

A Christmas Carol

Perhaps one of the most popular Bay Area holiday traditions is to bag a ticket to a theater performance of Charles Dickens’ festive classic, A Christmas Carol. Each year, the American Conservatory Theater puts on their own delightful adaptation of the classic tale, with a bubbly cast, vibrant costumes and a host of spooky ghosts.

Robert Heaney
Go City Travel Expert

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Downtown views from Dolores Park in The Mission, San Francisco
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Things to do in The Mission San Francisco

Located just south of Downtown, San Francisco’s Mission district – or just plain Mission for short – is a colorful and eclectic neighborhood that’s brimful of vibrant murals, fantastic Mexican-inspired cuisine and epic party zones like Valencia Street, with its buzzing bars and clubs. It also happens to be home to the oldest surviving structure in town, the beautiful 18th-century Misión San Francisco de Asís, aka Mission Dolores. Join us as we take a journey through the best things to do in the Mission San Francisco. Check Out the Mission Murals One of the very first things you’ll notice on a visit to the Mission is the colorful street art that adorns nearly every available surface. Some of the best and most Instagrammable examples can be found in Clarion Alley, a narrow lane with countless murals by local artists, many with political themes, as well as fine tributes to the likes of Prince (Rest in Purple). You’ll find other thought-provoking and often controversial pieces in Balmy Alley, where homages to Frida Kahlo and Georgia O’Keeffe are among the 40-odd pieces. Visit San Francisco’s Oldest Building Some might consider the survival of Mission Dolores for well over 200 years to be the act of some higher power. It has, after all, remained standing relatively unscathed through the devastating earthquakes of 1906 and 1989. Next to the adobe mission – a small sugar-white church with a colonnaded facade that has remained largely unchanged since the late 1700s – stands the comparatively youthful Mission Dolores Basilica. It’s an elaborate confection, built in 1918 in the California Churrigueresque style and cuts a striking figure next to its diminutive sibling. Catch Some Rays in Dolores Park A couple of blocks south of Mission Dolores, its namesake park is a lush oasis on a typically steep San Francisco gradient that makes for quite excellent views over Downtown and the bay. It’s a lovely place for picnics and people-watching that’s often one of the sunniest spots in town, thanks to the Mission’s unique microclimate. There are tennis courts and soccer fields should you be that way inclined, as well as a kids’ playground to keep the little uns entertained. Go Shopping on Valencia Street Valencia Street’s eclectic medley of (mostly) independent stores makes for a fun wallet workout. Here, thrift stores toting one-off vintage fashions rub shoulders with high-end designer boutiques, and you can pick up a bargain used Kerouac or Ginsberg at Dog Eared Books or find that elusive vinyl LP from legendary local bands like Faith No More and Sly and the Family Stone in Stranded Records. It truly is a street that caters for all needs, as evidenced by the Pirate Supply Store, a non-profit organization that furnishes Jack Sparrow types with eye patches, scurvy medication, whale feed and a dazzling array of seafaring apparel. Get Stuck into a Mission Burrito Thanks to its large Mexican community, the Mission is your number one destination in SF for the best tacos and tortillas in town. The Mission Burrito is renowned California-wide for its farm-fresh ingredients and steamed flour tortilla – a method of baking that give the wraps greater flexibility to contain their frankly obscene amounts of filling. Crammed to bursting point with beans, rice, meat, salsa, cheese, sour cream, guacamole and shredded lettuce, this belly-busting beast would stop King Kong in his tracks. Get yours from legendary local Mexican restaurants including Taqueria La Cumbre and Taqueria El Faro, both of which claim to have invented the monster snack back in the 1960s. I Scream, You Scream... Whaddya mean you’re still hungry? Well, we guess even after devouring a burrito the size of Dwayne Johnson’s bicep there’s always room for ice cream... For the coldest, sweetest treat in the neighborhood, make for the Bi-Rite Creamery on 18th, right next to Dolores Park. This cute little cafe was founded by a pair of pro-bakers so you can be sure your handmade, small-batch ice-cream will contain the squishiest snickerdoodles and crunchiest peanut brittle, as well as using seasonal local fruits and honey. Signature flavors include Japanese black sesame with Bay Area Bee Company honey and a dairy-free pina colada rum with caramelized pineapple pieces. Yum. Catch a Show at The Chapel It’s not difficult to see why California Home+Design named The Chapel as one of its 10 most beautiful music venues in the entire state. This century-old former funeral home boasts soaring vaulted ceilings with original beams and a chapel-like interior that looks every bit as good as the acoustics sound. It’s a smallish place with a capacity of around 750, so expect up-and-coming local bands as well as touring indie outfits and jazz and bluegrass collectives. Previous big-name acts to grace this heavenly stage include Kate Nash, Public Image Ltd. and local-boy-done-good Mike Patton. Get the Party Started Party animal? You’ve come to the right place. The Mission is one of San Francisco’s hottest spots for entertainment after dark. The area around Valencia Street in particular is cocktail central, with upscale joints serving up a vast range of expertly mixed drinks. Put some pep in your step with a spicy La Botana cocktail at ABV, lay a fruity Hungry Ghost to rest at Trick Dog and savor a rye whisky and chocolate stout-laced Friend of the Devil at quirky Dalva. Dive bars also proliferate throughout the neighborhood. The Knockout with its eclectic mix of karaoke, DJ parties and live bands is a highlight. Or mosey over to Shotwell’s for a traditional saloon bar complete with (real) bullet holes and fab craft beers. Go to a Festival Every Memorial Day weekend, the neighborhood bursts into life as the Carnaval Festival and Parade rolls into town. This riot of color and sound celebrates the arts and traditions of Latin America and the Caribbean meaning you can expect flamboyant costumes, lively street performances, unique crafts and some of the best street food this side of the Mexican border: it’s truly one of the most enjoyable things to do in the Mission. San Francisco also honors its substantial Mexican community with colorful Day of the Dead processions and celebrations in the Mission’s Garfield Park on November 2. Save on things to do in The Mission San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
'Painted Ladies' on Steiner Street opposite Alamo Square Park, San Francisco
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5 Days in San Francisco

Spend five days in San Francisco and you’re sure – like the great Tony Bennett – to leave your heart there. Of course you’ll want to tick off the big-hitters like Alcatraz and the Golden Gate Bridge. There’s time enough for all that, as well as getting under the skin of some of the city’s hipper neighborhoods and getting your fix of San Francisco culture. Heck, our suggested 5-day itinerary for San Francisco even fits in time for souvenir-hunting. Read on for our guide to the perfect San Francisco mini break. Day 1: Hit the Museums There’s no point beating about the bush: San Francisco has some of the finest museums and art galleries in California. Nay, on the entire planet. Indeed, you could easily fill five days here if museum-hopping was all you did, from the mighty collection of American art at the Golden Gate Park’s de Young Museum to the astounding range of (playable) antique arcade games and pinball machines and (often creepy) automata at the Musée Mécanique in Fisherman’s Wharf. The San Francisco Museum of Modern Art (SFMOMA) and Exploratorium are two of the very best, as well as being conveniently close enough together that you can do the double in a single day, pausing at the halfway point to stuff your face with authentic dim sum in Chinatown or to lunch on local cheese and sourdough from the Ferry Building’s farmers’ market on the Embarcadero. SFMOMA is the daddy of San Francisco art museums, boasting one of the largest collections of modern and contemporary art in the world. As well as crucial masterpieces from the likes of Matisse, Kahlo, Warhol, Richter and Klee, there’s a vast living wall that changes with the seasons, a rooftop sculpture garden and so much more. Over at the Exploratorium on Pier 15, you can interact with all manner of weird and wonderful art and science exhibits: simulate a sandstorm in the Aeolian Landscape, lose your bearings on the Fog Bridge and head for the Recollections installation to dance with an animated version of... you. Day 2: Ups and Downs Thanks to its 11 (count ‘em) hills, San Francisco is quite literally a city of ups and downs, a place where dedicated walkers are rewarded with breathtaking views and buns of steel. Find your bearings by riding an iconic cable car out of Downtown. Both lines go to Fisherman’s Wharf, but the Powell-Hyde line provides the best views of Alcatraz as your painted wooden carriage rollercoasters up and down the hills. You’ll also rumble past the hairpin bends of Lombard Street, the famously crooked road with its bright, floral borders and eight hairpin bends. If you really want to get the blood pumping, take the Filbert Street Steps challenge. There are around 500 steps from the very bottom to where the art deco Coit Tower soars above North Beach. It’s hard work, but worth it for awe-inspiring Bay views that take in Treasure Island and the San Francisco Bay Bridge. You’ll also meet talkative green-and-red Telegraph Hill parrots on the way up, as well as encountering quaint cottages, cute formal gardens and wildflowers galore. Check out the murals that decorate the interior of Coit Tower before whizzing to the top for far-reaching 360-degree views that include Twin Peaks, Alcatraz and the Golden Gate Bridge. Afterwards, go and say hey to the sea lions at Pier 39 before hopping on a cruise to Alcatraz Island for a tour of its infamous cellhouse. Day 3: Snap some San Francisco Icons San Francisco is blessed with some truly photogenic attractions, so if you’re the type who lives to fill your Instagram with pretty pictures, you’re in luck! Start your photo tour at the Painted Ladies, a row of pastel-colored Victorian houses on Steiner Street by Alamo Square Park, the elevated position of which makes for some great pics, with the skyscrapers of the financial district visible in the background. There are plenty more colorful buildings to ogle as you wander down through the Haight-Ashbury neighborhood to Golden Gate Park. Here, the pagodas and pavilion in the Japanese Tea Garden and the cute Dutch Windmill are your go-to attractions for the most memorable snaps and selfies. It’s about three miles from here to the iconic Golden Gate Bridge, much of that through the wildest sections of the Presidio. Or you can, y’know, take the bus. Either way, getting up onto that big, beautiful bridge should be considered an essential part of any San Francisco adventure. Your Instagram fans will thank you for the effort. Day 4: Shop for Souvenirs San Francisco is a shoppers’ paradise, with everything from upscale department stores to quirky gift shops. Grab a Golden Gate Bridge fog globe from any souvenir store worth its salt, or hit up the museums for beautiful objets d’art like, um, an Andy Warhol skateboard from SFMOMA. The Cable Car Museum is your friend for cool MUNI logo tees and dinky souvenir carriages in every conceivable form: fridge magnet, mug, keychain, ornament, you name it. Head to the City Lights bookstore in North Beach to pick up a copy of Kerouac’s On The Road or Ginsberg’s Howl and Other Poems. There’s no place more appropriate to do so: the store had close links to both writers back in the 1950s. Cookies from the Golden Gate Fortune Cookie Factory in neighboring Chinatown are an absolute must for seekers of quirky edible gifts, while the streets around nearby Union Square are where your credit card will take a proper walloping, with major brands including Saks, Macy’s, Gucci, Chanel, Louis Vuitton and Apple all too eager to help out with your dream shopping experience. Day 5: Hang out in the Mission The Mission is hands-down one of the Golden City’s hippest ‘hoods, a melting point of epic murals, fab coffee roasteries and world-class burritos that no 5-day San Francisco itinerary should be without. Start your visit by simply wandering the streets and marveling at the ubiquity of those colorful painted murals – some political, some in tribute and some, well, just for fun. You’ll find the highest concentrations in and around Balmy Alley and Clarion Alley. Take a stroll down Valencia Street to pick up those last-minute gifts you forgot yesterday. It’s an eclectic mix here, from vintage fashions and second-hand vinyl records to – wait for it – a supply store for wannabe pirates, where eyepatches, whale feed and scurvy medicine are the order of the day. Grab a specialty coffee while you browse, then make straight for the ace local taquerias for lunch. It’s a ‘Mission Burrito’, you’re after, famous around these parts for their soft, yielding tortillas, farm-fresh ingredients and frankly gargantuan size. Take yours up to Dolores Park and find a spot to munch while watching the world go by and gazing dreamily at the hazy Downtown skyline below. Save on attractions in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
T-rex skeleton in the lobby of the natural history museum at the California Academy of Sciences
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Best Museums in San Francisco

From the de Young Museum’s striking copper facade to the enormous steel cube that forms part of the Contemporary Jewish Museum, many of San Francisco’s museums are as much a marvel from the outside as they are from the inside. There’s something for everyone here, with plenty of great art, science and historical treasures to keep even the most fatigued museum-goer entertained. Read on to discover our pick of the 10 best museums in San Francisco. De Young Museum Slap-bang in the middle of Golden Gate Park, the de Young Museum cuts a striking figure with its burnished copper skin and 144-foot observation tower. Inside, the extensive collection of American art dates back to the 17th Century, with highlights including Salvador Dalí’s mesmerizing portrait of San Francisco philanthropist Dorothy Spreckels Munn, George Caleb Bingham’s 1846 masterpiece Boatmen on the Missouri and several Ruth Asawa wire sculptures. An impressive collection of art, textiles and costumes from Africa, Oceania and the Americas completes the picture. Be sure to ascend the tower for 360-degree views of Golden Gate Park, downtown San Francisco and the Bay. Walt Disney Family Museum Enter the magical world of Walt Disney at this Presidio museum that's a stone’s throw from the Golden Gate Bridge. Here’s where you can view Walt’s earliest drawings and experience the evolution of Mickey Mouse via sketches, models and toys. There are over 40,000 square feet to explore, with exhibits including artwork that spans the Disney dynasty, from Snow White and The Seven Dwarfs, Walt’s debut 1937 feature, up to the present day. There are over 200 screens showing cartoons, movies and archive footage, as well as listening stations that include narration by Walt himself. There’s even a 12-foot model of Disneyland! Exploratorium Hands-down the best interactive museum in town, the Exploratorium on Pier 15 is chock-full of amazing art and science exhibits that come to life as soon as you get involved. Say hello to Albert as you enter this trippy universe, where you can – deep breath – dance with your very own animated doppelganger, create sandstorms, step inside a tornado, get lost in the fog, explore an enormous model of San Francisco made from thousands of toothpicks and get a whole new sense of perspective in the Distorted Room. And that barely scratches the surface of what to expect here. Don’t miss the Sun Painting, a huge kaleidoscopic work of art made by reflection and refraction of the sun’s rays. Museum of the African Diaspora One of just a handful of US museums that exclusively showcase contemporary art by native Africans and their descendents, the MoAD is a celebration of Black culture and identity that seeks to entertain, challenge and educate visitors in equal measure. Set in San Francisco’s downtown Yerba Buena Arts District, its regularly rotating exhibitions have featured artists as diverse as Romare Bearden, Elizabeth Catlett and Alison Saar, while the emerging artists program also supports upcoming talent from the Bay Area. USS Pampanito Docked at Pier 45 in Fisherman’s Wharf, the USS Pampanito is a designated National Historic Landmark. This huge submarine was in service during World War II, making patrols of the Pacific and sinking several Japanese ships. Step aboard to learn more about the vessel’s storied history, explore the living quarters, see the torpedoes and check out onboard equipment that has been restored to working order, including the engines, periscope and... ice-cream machine. Legion of Honor Located in Lincoln Park, the Legion of Honor is easily one the best art museums in San Francisco, boasting a fine collection that spans over 5,000 years of ancient and European art. There’s a particularly impressive variety of pieces from France, including paintings by Impressionist masters like Degas, Renoir, Monet and Cézanne. Check out the collection of nearly 100 Rodin sculptures and get up close to some of his most famous pieces: The Thinker, The Kiss and The Gates of Hell, to name but a few. The Hall of Antiquities and mummy room are your one-stop shop for mummified Egyptians, ancient and definitely-not-cursed carved figurine, as well as all manner of well-preserved sculptures, ceramics and jewelry from millennia gone by. Musée Mécanique Relive your misspent youth (depending on your particular vintage) at the Musée Mécanique on Fisherman’s Wharf. This curious place is crammed full of coin-operated arcade games, automata and other such strange devices, with some dating as far back as the early 20th Century. Play classic pinball machines and video games, test your strength against a masked arm-wrestler, find out where you rank on the kiss-o-meter (from passionate to disappointingly clammy), see what is perhaps the only steam-powered motorbike on the planet, and be charmed by not-at-all-creepy Laffing Sal, a florid six-foot cackling automaton with a missing tooth. Asian Art Museum A well-preserved bronze Buddha statue that’s nearly 2,000 years old, Chinese Jades from the Neolithic period and Persian ceramics are just some of the highlights to be found in the vast Asian Art Museum. The 18,000-strong collection is largely Chinese in origin, usually representing around half of the 2,000-ish pieces on display at any given time. It’s one of the biggest and most important Asian art collections in the world and can be found inside a gorgeous Beaux Arts building in the San Francisco Civic Center. Not to be missed. California Academy of Sciences This sprawling museum in Golden Gate Park is an aquarium, planetarium, rainforest and one of the world’s largest natural history collections all rolled into one. Inside its epic 400,000-square-floor space are 46 million specimens and residents that include blacktip reef sharks, an elusive giant Pacific octopus, Madagascan chameleons, poison-dart frogs and a towering t-rex. Equally striking is the museum’s architecture: its roof topped with rolling green hills is home to nearly two million plants! San Francisco Museum of Modern Art SFMOMA is the daddy of all art museums in San Francisco, boasting thousands of important works from household names including Jackson Pollock, Henri Matisse, Georgia O’Keeffe, Frida Kahlo, Louise Bourgeois, Andy Warhol, Edward Hopper, Gerhard Richter and Paul Klee. There’s a largely open-air rooftop sculpture garden that’s accessed via a glass-and-steel bridge and, also outdoors, a vast living wall. This dense forest of foliage changes with the seasons so you’ll get a different sensory experience depending on which time of year you visit. Save on the best museums in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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