Christmas in San Francisco

By Robert Heaney
Published: July 18, 2024
San Francisco City Hall illuminated in festive colors

If you’re looking for a festive city break brimming with holiday spirit, it’s hard to beat Christmas in San Francisco. From delightful winter displays to enchanting traditional performances and a host of unique seasonal events, it’s hard to beat the festive wonder of the Bay Area at the holidays.

Festive Displays

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Union Square

No area is quite so quintessential to Christmas in San Francisco as Union Square. This teeming commercial hub transforms throughout the holiday season into the beating heart of all things Christmas in the Bay Area.

The San Francisco holiday season kicks off with the lighting of the Macy’s Christmas Tree in late November, traditionally taking place on the first Friday after Thanksgiving. Hundreds of locals and visitors alike come out to watch the event and embrace the festive spirit, as Union Square becomes a veritable winter wonderland brimming with seasonal spirit.

Running in parallel to the early Christmas festivities, Union Square is also host each year to the Bill Graham Menorah in celebration of Hanukkah. Each night of the Jewish festival of lights is marked by the lighting of a candle atop the giant candelabra, accompanied by a hearty gathering filled with live music and a great deal of merriment.

You’ll find all manner of ways to get into the holiday spirit around Union Square, whether it’s taking the kids to Macy’s to visit Santa Claus and awe at the frolicking, adoptable animals in the SPCA’s Holiday Window or showing off your moves on the Union Square Ice Skating Rink before grabbing some holiday deals at Westfield Shopping Center.

Fisherman’s Wharf

One of the Bay Area’s top attractions becomes ever more exciting throughout the holidays, hosting a number of festive events throughout the season.

Rivaling the main display on Union Square, Pier 39 goes a step further by lighting its Christmas tree multiple times an evening from late November to early January, synchronized to a fanfare of holiday music. In much the same way, the Pier also celebrates Hanukkah with its own giant menorah at the Entrance Plaza, lit up each night of the Jewish festival.

At the opposite end of Fisherman’s Wharf, Ghirardelli Square hosts its own diverse program of holiday celebrations, complete with the obligatory Christmas Tree display and Hanukkah festivities. In years past, the square has also been known to put on an outdoor cinema showcasing a number of popular holiday movies throughout the season.

Always a popular sight on the waterfront is the Fisherman’s Wharf Decorated Boat Parade, held each year in partnership with the St. Francis Yacht Club. Usually falling in mid-December, the parade sees local boats of all shapes and sizes adorned in festive lights and decor as they sail along the bay. Those who are particularly keen can pay to watch from the official starting line while enjoying a special holiday buffet.

Fairmont Hotel

If magical holiday displays and an exuberant seasonal atmosphere are what you’re looking for, be sure to visit the Fairmont Hotel at the top of Nob Hill. Each year, this luxury hotel goes all out on its holiday display, erecting a life-sized gingerbread house right in its main lobby. Large enough for adults to walk through, the charming display is made all the more enchanting by the miniature railway encircling the house.

Seasonal Events

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SantaCon

You’d better watch out, as Santa Claus is coming to town in his masses! For a day each December, Union Square and its surrounding streets, bars and venues get overtaken by a colossal procession of Christmas characters, most of which end up in quite the drunken state as the day rolls on.

This Santa-themed celebration comes complete with caroling, costume contests and stockingfuls of merriment. Though entirely free to enter, SantaCon asks that visitors bring unwrapped toy donations of any size and value to help local charity drives aimed at disadvantaged families across the city. And, of course, festive fancy dress is highly encouraged!

The Great Dickens Fair

For a series of weekends throughout the holiday season, the city hosts The Great Dickens Christmas Fair, complete with festive market stalls among an impressive replica of Victorian London. Visitors can enjoy various Victorian-themed events and pick up some treasures while exploring the world which so inspired the famous nineteenth-century writer.

New Year’s Eve

Seeing out the holiday season, the Bay Area is considered to be among the top five destinations in the United States to spend New Year’s Eve, and that certainly isn’t without merit. Like many cities, San Fran veritably lights up with activity for the twilight hours of the year, with many of its top restaurants, bars and venues filled to the brim with jovial revelers.

Throughout the night, the city hosts a number of popular live events and concerts to beckon in the turn of the new year. As the night reaches its peak, many flock to the waterside to watch as barges 1,000 feet out in the bay set off a magnificent firework display, illuminating their surroundings in a blaze of vibrant color. The most popular site to catch the show is typically just south of the Ferry Building near Pier 14.

Holiday Performances

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Known for its incredible entertainment scene, it should come as no surprise that San Francisco also hosts a variety of limited-time performances throughout the holiday season, many of which have become a staple of local holiday tradition. Tickets to any of these performances typically sell out fast, so you’ll want to keep a keen eye out when they become available.

Nutcracker Ballet

Step into the magical wonderland of toy soldiers in this classic ballet performance of the Nutcracker, performed by a kaleidoscope of over 150 dancers as they battle the King of Mice and dance through the land of the Sugar Plum Fairy. Accompanied by a fantastic live orchestra performing Tchaikovsky’s beloved score, this is a truly enchanting performance to catch during the holiday season.

A Christmas Carol

Perhaps one of the most popular Bay Area holiday traditions is to bag a ticket to a theater performance of Charles Dickens’ festive classic, A Christmas Carol. Each year, the American Conservatory Theater puts on their own delightful adaptation of the classic tale, with a bubbly cast, vibrant costumes and a host of spooky ghosts.

Robert Heaney
Go City Travel Expert

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T-rex skeleton in the lobby of the natural history museum at the California Academy of Sciences
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Best Museums in San Francisco

From the de Young Museum’s striking copper facade to the enormous steel cube that forms part of the Contemporary Jewish Museum, many of San Francisco’s museums are as much a marvel from the outside as they are from the inside. There’s something for everyone here, with plenty of great art, science and historical treasures to keep even the most fatigued museum-goer entertained. Read on to discover our pick of the 10 best museums in San Francisco. De Young Museum Slap-bang in the middle of Golden Gate Park, the de Young Museum cuts a striking figure with its burnished copper skin and 144-foot observation tower. Inside, the extensive collection of American art dates back to the 17th Century, with highlights including Salvador Dalí’s mesmerizing portrait of San Francisco philanthropist Dorothy Spreckels Munn, George Caleb Bingham’s 1846 masterpiece Boatmen on the Missouri and several Ruth Asawa wire sculptures. An impressive collection of art, textiles and costumes from Africa, Oceania and the Americas completes the picture. Be sure to ascend the tower for 360-degree views of Golden Gate Park, downtown San Francisco and the Bay. Walt Disney Family Museum Enter the magical world of Walt Disney at this Presidio museum that's a stone’s throw from the Golden Gate Bridge. Here’s where you can view Walt’s earliest drawings and experience the evolution of Mickey Mouse via sketches, models and toys. There are over 40,000 square feet to explore, with exhibits including artwork that spans the Disney dynasty, from Snow White and The Seven Dwarfs, Walt’s debut 1937 feature, up to the present day. There are over 200 screens showing cartoons, movies and archive footage, as well as listening stations that include narration by Walt himself. There’s even a 12-foot model of Disneyland! Exploratorium Hands-down the best interactive museum in town, the Exploratorium on Pier 15 is chock-full of amazing art and science exhibits that come to life as soon as you get involved. Say hello to Albert as you enter this trippy universe, where you can – deep breath – dance with your very own animated doppelganger, create sandstorms, step inside a tornado, get lost in the fog, explore an enormous model of San Francisco made from thousands of toothpicks and get a whole new sense of perspective in the Distorted Room. And that barely scratches the surface of what to expect here. Don’t miss the Sun Painting, a huge kaleidoscopic work of art made by reflection and refraction of the sun’s rays. Museum of the African Diaspora One of just a handful of US museums that exclusively showcase contemporary art by native Africans and their descendents, the MoAD is a celebration of Black culture and identity that seeks to entertain, challenge and educate visitors in equal measure. Set in San Francisco’s downtown Yerba Buena Arts District, its regularly rotating exhibitions have featured artists as diverse as Romare Bearden, Elizabeth Catlett and Alison Saar, while the emerging artists program also supports upcoming talent from the Bay Area. USS Pampanito Docked at Pier 45 in Fisherman’s Wharf, the USS Pampanito is a designated National Historic Landmark. This huge submarine was in service during World War II, making patrols of the Pacific and sinking several Japanese ships. Step aboard to learn more about the vessel’s storied history, explore the living quarters, see the torpedoes and check out onboard equipment that has been restored to working order, including the engines, periscope and... ice-cream machine. Legion of Honor Located in Lincoln Park, the Legion of Honor is easily one the best art museums in San Francisco, boasting a fine collection that spans over 5,000 years of ancient and European art. There’s a particularly impressive variety of pieces from France, including paintings by Impressionist masters like Degas, Renoir, Monet and Cézanne. Check out the collection of nearly 100 Rodin sculptures and get up close to some of his most famous pieces: The Thinker, The Kiss and The Gates of Hell, to name but a few. The Hall of Antiquities and mummy room are your one-stop shop for mummified Egyptians, ancient and definitely-not-cursed carved figurine, as well as all manner of well-preserved sculptures, ceramics and jewelry from millennia gone by. Musée Mécanique Relive your misspent youth (depending on your particular vintage) at the Musée Mécanique on Fisherman’s Wharf. This curious place is crammed full of coin-operated arcade games, automata and other such strange devices, with some dating as far back as the early 20th Century. Play classic pinball machines and video games, test your strength against a masked arm-wrestler, find out where you rank on the kiss-o-meter (from passionate to disappointingly clammy), see what is perhaps the only steam-powered motorbike on the planet, and be charmed by not-at-all-creepy Laffing Sal, a florid six-foot cackling automaton with a missing tooth. Asian Art Museum A well-preserved bronze Buddha statue that’s nearly 2,000 years old, Chinese Jades from the Neolithic period and Persian ceramics are just some of the highlights to be found in the vast Asian Art Museum. The 18,000-strong collection is largely Chinese in origin, usually representing around half of the 2,000-ish pieces on display at any given time. It’s one of the biggest and most important Asian art collections in the world and can be found inside a gorgeous Beaux Arts building in the San Francisco Civic Center. Not to be missed. California Academy of Sciences This sprawling museum in Golden Gate Park is an aquarium, planetarium, rainforest and one of the world’s largest natural history collections all rolled into one. Inside its epic 400,000-square-floor space are 46 million specimens and residents that include blacktip reef sharks, an elusive giant Pacific octopus, Madagascan chameleons, poison-dart frogs and a towering t-rex. Equally striking is the museum’s architecture: its roof topped with rolling green hills is home to nearly two million plants! San Francisco Museum of Modern Art SFMOMA is the daddy of all art museums in San Francisco, boasting thousands of important works from household names including Jackson Pollock, Henri Matisse, Georgia O’Keeffe, Frida Kahlo, Louise Bourgeois, Andy Warhol, Edward Hopper, Gerhard Richter and Paul Klee. There’s a largely open-air rooftop sculpture garden that’s accessed via a glass-and-steel bridge and, also outdoors, a vast living wall. This dense forest of foliage changes with the seasons so you’ll get a different sensory experience depending on which time of year you visit. Save on the best museums in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
A San Francisco cable car overlooking Alcatraz Island
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Things to do in Downtown San Francisco

Set in the northeast corner of San Francisco overlooking the bay, Downtown takes in the Financial District as well as parts of Chinatown, North Beach and the Tenderloin. Its top-notch central location makes it a fine base for sightseeing, with world-class museums, a grand opera house and some of the city’s best shopping and dining, as well as easy transport links to other neighborhoods. Join us as we explore all the best things to do in Downtown San Francisco. Sightseeing in Style The rattle of the wheels, the distinctive clang of the bell, the squeal of the cables... if you can steel yourselves for long queues of increasingly tetchy tourists, the city’s iconic cable cars provide a great introduction to the city. Hop aboard these colorful wooden carriages at Powell and Market and enjoy the rollercoaster ride through this famously hilly city just as San Franciscans did way back when the cars first appeared in the 1870s. Brave souls can even ride the narrow platforms on the exterior of these rolling historic landmarks. Just remember to keep your phone in your pocket no matter how tempting that snap of Chinatown might be, and don’t lean outwards if you value your head! There are two lines running out of Downtown, with both terminating near Fisherman’s Wharf for fine views (and boats) out to Alcatraz Island. Of these, the Powell-Hyde line is the most popular because it passes crooked Lombard Street and affords spectacular views of Alcatraz as it crests the hills. This, naturally, makes it the most popular line for tourists, so plan accordingly if this is the route of your dreams, and travel at less busy times if you can. Embarcadero Highlights In a city with many instantly recognizable landmarks, the Ferry Building on the Embarcadero holds its own. Its soaring clock tower has been keeping time at the San Francisco Waterfront for over a century and its vast, arched interior is now home to a bustling marketplace full of artisan foodie stores, cute boutiques and tempting cafés and restaurants. Pair a classic SF sourdough with local cheeses and a classic California Cab Sauv, or grab unique souvenirs like honey and handcrafts from local producers. From here, it’s just a short harborside walk to the astonishing Exploratorium science museum, an interactive feast for kids young and old, and surely one of the most fun things to do in Downtown San Francisco. Ever fancied dancing with your own shadow or stepping inside a tornado? Then this is most definitely the place for you. Chinatown Downtown San Francisco is also where you’ll find the oldest Chinatown in North America. It’s where 19th-century San Franciscans had their Western minds blown by their first taste of shrimp dumplings and fluffy pork buns, so be sure to pay homage by doing the same – there are, of course, dozens of excellent dim sum restaurants to choose from. Jazz up your Insta feed with a selfie or six beneath the Dragon Gate and find further photo opportunities by the ornate red-and-green streetlights on Grant Avenue, as Chinese lanterns sway overhead in the breeze. Enjoy the peace and tranquility of a traditional temple, sample China’s national beverage in a traditional tearoom, unleash your inner Mariah in a karaoke bar, and discover your future at the Golden Gate Fortune Cookie Factory. At the very least, you’ll find out how thousands of these tiny treats are made by hand every day and get a chance to taste different flavors and toppings. We see a green tea fortune cookie in your future, for sure. Get Your Culture Fix Make time to hang out in the San Francisco Museum of Modern Art (SFMOMA). One of the largest modern and contemporary art museums on the planet, its collection of over 30,000 masterpieces includes paintings, sculptures, photography and more. View works by some of the greats, including Georgia O’Keeffe, Andy Warhol, Edward Hopper, Gerhard Richter and Frida Kahlo and head to the glass pavilion in the rooftop garden for ace views of SFMOMA’s sculpture collection and the San Francisco skyline. Expect grandiose performances in sumptuous surroundings behind the stately colonnaded facade of the War Memorial Opera House. This is the place to get your glad rags on, raise a monocle to your eye and see the world-class SF Ballet, Opera and Symphony in action. Or, for something with a few more chuckles than Madame Butterfly or La bohème, try the Punch Line comedy club over on Battery Street. Shopping and Nightlife Downtown San Francisco is a shoppers’ paradise, with Union Square at the heart of the action. Get your bearings on the plaza where a statue of – we kid you not – the Greek goddess Nike – is by far the most interesting feature, before foraying into the many streets that branch from it. It’s here that you’ll find a consumer cornucopia of upscale boutiques, souvenir shops and department stores galore running for several blocks in every direction. Give your bank manager a heart attack as you flit merrily from Saks Fifth Avenue to Apple and Louis Vuitton to, yup you guessed it, the flagship Nike store. As well as having a massive Target store, Metreon is a great place for family evenings out with entire floors dedicated to dining and movies. Grab your popcorn and brace yourself to experience the latest blockbuster on a towering IMAX screen – at 75 feet it’s one of the tallest in North America. As you’d expect from one of America’s most popular cities, San Francisco's nightlife scene is a joy, with much of it centered in and around Union Square. Craft beer fans can bar hop between perennial faves including the Golden Gate Tap Room and Bartlett Hall’s in-house brewery, while down on 11th Street at the edge of SoMa is where you’ll find some of the best clubs in town – from the bass-thudding fun of Audio SF to risqué drag performances at LGBTQ+ favorite Oasis. Save on things to do in Downtown San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
Fireworks over the Golden Gate Bridge in San Francisco.
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New Year's Eve in San Francisco

San Francisco is one of the USA's finest party towns, with neighborhoods that are characterized by their lively nightlife scenes. We’re talking the Castro’s uber-hip LGBTQ+ clubs, high-end dining in Nob Hill, laidback speakeasies in North Beach and chilled-out arty bars in The Mission. In other words: great for seeing in the New Year with a bang. But it’s not all Cable Car cocktails and morning-after Alka-Seltzers. There are loads of ways to spend New Year’s Eve in San Francisco, and we’ve put together a selection of the best, to be enjoyed with or without a drink in your hand. Read on for art and Alcatraz, ballet and burritos, skating and sightseeing, and much more... In the Daytime... Ride the Cable Car The squeal of the cables, the rattle of the wheels, the great clang of the bell: San Francisco’s colorful MUNI tram cars are a great way to while away a New Year’s Eve hour or two. These painted wooden icons promise a fun-filled rollercoaster ride through the famously hilly city, with photo ops galore along the way. Bag the best snaps by claiming a spot on the narrow external platforms either side of the car – you’ll get the most spectacular views of landmarks like Alcatraz and Lombard Street riding the Powell-Hyde line from Downtown to Fisherman’s Wharf. Spot a San Francisco Icon With so many world-famous landmarks around town, San Francisco souvenir makers must be coining it in. Indeed, you don’t have to look very hard to find a Golden Gate Bridge keychain, MUNI cable car model, Alcatraz ornament, or mug adorned with the colorful Painted Ladies. Heck, you can even get fog globes (like snow globes but with fog, in honor of the city’s famous pea-soupers). Sure, bag the souvenir, but nothing beats the real thing, so make sure to drop by one or two of these veritable SF icons on New year’s Eve. And don’t neglect to say hey to the sea lions at Pier 39 while you’re at it. Bag a Bargain If, once again, Father Christmas failed to find space in your stocking for the designer handbag or brand-new iPhone you so desperately wanted, now’s your chance to take the matter into your own hands. Post-Christmas sales run from 26 December right into the New Year, so this is prime time to pick up a bargain. Hit up the big department stores and malls – Saks, Bloomingdale’s, Macy’s, Nieman’s, Westfield – for some of the best. Take a Hike Sure, it’s a bit hilly, but just think of all the good it will do your calves and glutes! There are loads of great walks in San Francisco, from short sightseeing tours of the Castro’s celebrated LGBTQ+ landmarks, to longer walks that take in the Haight-Ashbury neighborhood’s boho vibe and Instagram eye candy of the Painted Ladies. But if you really want to get the blood pumping, try the Filbert Street Steps challenge, a steep climb up 500-or-so steps that takes in sweeping views of Treasure Island and the San Francisco Bay Bridge and promises encounters with talkative Telegraph Hill parrots, quaint cottages and cute formal gardens on the way to Coit Tower at its summit. Get Your Culture Fix San Francisco is home to some of California’s finest museums and galleries so where better to while away a few hours while you wait for the New Year festivities to kick off? Experience one of the planet’s largest collections of modern and contemporary art at SFMOMA, starring Hopper, Kahlo, Klee, Matisse, O’Keeffe, Richter and Warhol, to name but a few, and unleash your inner Einstein at the super-cool Exploratorium on Pier 39, where you can summon up your own sandstorms, get lost in the fog and dance with... yourself. Kids young and old will thrill to the vast range of playable vintage arcades and pinball machines at the Musée Mécanique in Fisherman’s Wharf. Chill Out in The Mission Hands-down one of San Francisco’s hippest ‘hoods, The Mission is a great place to chill and take in the sights on New Year’s Eve. Check out the eye-popping painted murals on Balmy Alley and Clarion Alley, and window-shop the cool indie stores on Valencia Street, where vintage fashions, pre-loved vinyl records and, um, pirate supplies are the order of the day. For lunch, seek out a legendary ‘Mission Burrito’ in one of the district's many authentic taquerias. These edible monsters are famed for their super-soft tortillas, farm-fresh ingredients and medley of Mexican flavors. Heave yours up to Dolores Park and find a spot to tuck in accompanied by panoramic views of the hazy Downtown skyline. In the Evening... Take in a Show Kick off your celebrations in earnest with one of San Francisco’s fab New Year shows. Check out listings for some of the city’s top venues – The Fillmore, The Warfield, The Independent – to find the perfect performance to suit your mood. Or go full glad-rags-and-monocles mode behind the stately colonnaded facade of the War Memorial Opera House, where you can catch world-class performances from the vaunted San Francisco Ballet, Opera and Symphony ensembles. Have a Nice Dinner Book early if you want to secure a New Year’s Eve spot for dinner in any of the city’s top restaurants. We’re talking dinner with a view in upscale Nob Hill – check out the Fairmont’s Laurel Court or Top of the Mark at the InterContinental Mark Hopkins. Or hit up Zingari on Union Square for high-end Italian food and live jazz. Looking for something a little less formal? Chinatown is your friend. Generally considered one of the best enclaves for Chinese food in the US, here’s where you can dine like an emperor on fluffy BBQ pork dumplings, delicate shrimp and chive gyoza, crispy sesame balls and all manner of other umami Chinese treats. Find yourself a tiny, cramped restaurant for a fully authentic experience. Go on a New Year’s Eve Cruise A favorite way to spend New Year’s Eve in San Francisco is aboard a cruise on the Bay. It’s a fine (and unusual) way to ring in the New Year, complete with picture-perfect night-time views of the Golden Gate Bridge, Alcatraz and, of course, the city’s spectacular midnight firework display. Cruise options range from high-end dining experiences to booze-fueled party boats that are strictly for revelers aged 21 and over. Note that at least one of these options has the potential to leave you feeling a little, shall we say, seasick the morning after. Skate into the New Year The Embarcadero Holiday Ice Rink is the city’s largest and offers glittering views of San Francisco Bay, the Ferry Building and the Bay Bridge as you glide and swoop, graceful as a drunk swan, across the ice. The rink stays open until 11.30PM on New Year’s Eve, meaning you can skate until late before huddling with the crowds to enjoy the midnight pyrotechnics. The views of the firework display from here – as with just about anywhere along the eastern waterfront – are among the very best in town. Save on things to do in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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