Christmas in San Francisco

By Robert Heaney
Published: July 18, 2024
San Francisco City Hall illuminated in festive colors

If you’re looking for a festive city break brimming with holiday spirit, it’s hard to beat Christmas in San Francisco. From delightful winter displays to enchanting traditional performances and a host of unique seasonal events, it’s hard to beat the festive wonder of the Bay Area at the holidays.

Festive Displays

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Union Square

No area is quite so quintessential to Christmas in San Francisco as Union Square. This teeming commercial hub transforms throughout the holiday season into the beating heart of all things Christmas in the Bay Area.

The San Francisco holiday season kicks off with the lighting of the Macy’s Christmas Tree in late November, traditionally taking place on the first Friday after Thanksgiving. Hundreds of locals and visitors alike come out to watch the event and embrace the festive spirit, as Union Square becomes a veritable winter wonderland brimming with seasonal spirit.

Running in parallel to the early Christmas festivities, Union Square is also host each year to the Bill Graham Menorah in celebration of Hanukkah. Each night of the Jewish festival of lights is marked by the lighting of a candle atop the giant candelabra, accompanied by a hearty gathering filled with live music and a great deal of merriment.

You’ll find all manner of ways to get into the holiday spirit around Union Square, whether it’s taking the kids to Macy’s to visit Santa Claus and awe at the frolicking, adoptable animals in the SPCA’s Holiday Window or showing off your moves on the Union Square Ice Skating Rink before grabbing some holiday deals at Westfield Shopping Center.

Fisherman’s Wharf

One of the Bay Area’s top attractions becomes ever more exciting throughout the holidays, hosting a number of festive events throughout the season.

Rivaling the main display on Union Square, Pier 39 goes a step further by lighting its Christmas tree multiple times an evening from late November to early January, synchronized to a fanfare of holiday music. In much the same way, the Pier also celebrates Hanukkah with its own giant menorah at the Entrance Plaza, lit up each night of the Jewish festival.

At the opposite end of Fisherman’s Wharf, Ghirardelli Square hosts its own diverse program of holiday celebrations, complete with the obligatory Christmas Tree display and Hanukkah festivities. In years past, the square has also been known to put on an outdoor cinema showcasing a number of popular holiday movies throughout the season.

Always a popular sight on the waterfront is the Fisherman’s Wharf Decorated Boat Parade, held each year in partnership with the St. Francis Yacht Club. Usually falling in mid-December, the parade sees local boats of all shapes and sizes adorned in festive lights and decor as they sail along the bay. Those who are particularly keen can pay to watch from the official starting line while enjoying a special holiday buffet.

Fairmont Hotel

If magical holiday displays and an exuberant seasonal atmosphere are what you’re looking for, be sure to visit the Fairmont Hotel at the top of Nob Hill. Each year, this luxury hotel goes all out on its holiday display, erecting a life-sized gingerbread house right in its main lobby. Large enough for adults to walk through, the charming display is made all the more enchanting by the miniature railway encircling the house.

Seasonal Events

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SantaCon

You’d better watch out, as Santa Claus is coming to town in his masses! For a day each December, Union Square and its surrounding streets, bars and venues get overtaken by a colossal procession of Christmas characters, most of which end up in quite the drunken state as the day rolls on.

This Santa-themed celebration comes complete with caroling, costume contests and stockingfuls of merriment. Though entirely free to enter, SantaCon asks that visitors bring unwrapped toy donations of any size and value to help local charity drives aimed at disadvantaged families across the city. And, of course, festive fancy dress is highly encouraged!

The Great Dickens Fair

For a series of weekends throughout the holiday season, the city hosts The Great Dickens Christmas Fair, complete with festive market stalls among an impressive replica of Victorian London. Visitors can enjoy various Victorian-themed events and pick up some treasures while exploring the world which so inspired the famous nineteenth-century writer.

New Year’s Eve

Seeing out the holiday season, the Bay Area is considered to be among the top five destinations in the United States to spend New Year’s Eve, and that certainly isn’t without merit. Like many cities, San Fran veritably lights up with activity for the twilight hours of the year, with many of its top restaurants, bars and venues filled to the brim with jovial revelers.

Throughout the night, the city hosts a number of popular live events and concerts to beckon in the turn of the new year. As the night reaches its peak, many flock to the waterside to watch as barges 1,000 feet out in the bay set off a magnificent firework display, illuminating their surroundings in a blaze of vibrant color. The most popular site to catch the show is typically just south of the Ferry Building near Pier 14.

Holiday Performances

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Known for its incredible entertainment scene, it should come as no surprise that San Francisco also hosts a variety of limited-time performances throughout the holiday season, many of which have become a staple of local holiday tradition. Tickets to any of these performances typically sell out fast, so you’ll want to keep a keen eye out when they become available.

Nutcracker Ballet

Step into the magical wonderland of toy soldiers in this classic ballet performance of the Nutcracker, performed by a kaleidoscope of over 150 dancers as they battle the King of Mice and dance through the land of the Sugar Plum Fairy. Accompanied by a fantastic live orchestra performing Tchaikovsky’s beloved score, this is a truly enchanting performance to catch during the holiday season.

A Christmas Carol

Perhaps one of the most popular Bay Area holiday traditions is to bag a ticket to a theater performance of Charles Dickens’ festive classic, A Christmas Carol. Each year, the American Conservatory Theater puts on their own delightful adaptation of the classic tale, with a bubbly cast, vibrant costumes and a host of spooky ghosts.

Robert Heaney
Go City Travel Expert

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San Francisco in January

With winter now in full swing, a trip to San Francisco in January is the prime time to experience the Golden City during one of its quietest periods. Though the city never truly loses its famous bustling atmosphere, a winter’s trip is sure to offer you among the most authentic experiences of the city’s famous vibrant culture, stunning landmarks and diverse history. Visiting San Francisco in January Average Temperature: 45 - 55°F • Average Rainfall: 11 days/mth • Average Sunshine: 7 hours/day Seeing out the brief upsurge in holiday season tourists, San Francisco in January returns to somewhat of a standard low-season flow of traffic. Though you’re likely to come across plenty of tourists year-round, this is when you’re most likely to find the city’s top attractions at their quietest, with many hotels operating slightly reduced, off-season rates. Carrying the torch from December, temperatures throughout January tend to remain somewhere between cool and pleasantly mild. With fairly regular sunshine, you’ll still be able to see much of the city in its full glory, though it’d be wise to pack accordingly for the weather. Warmer clothes certainly won’t go to waste, and it’s always a good idea to pack an umbrella for the likelihood of at least two days of rain per week on average. Things to do in January Some of the best areas to explore in San Francisco largely reflect the city’s large East Asian-descended population. Both Chinatown and Japantown stand as some of the most trendy neighborhoods throughout the city, characterized by traditional architecture from their respective countries alongside various authentic cultural eateries and retailers. Those looking to embrace their inner Dolittle should head to the San Francisco Zoo & Gardens, home to over 2,000 endangered and rescued creatures from around the world, alongside 100 acres of tranquil gardens populated with stunning plant species both local and exotic. If you’re keen to get up close and personal with some 20,000 beautiful marine animals, then follow up with a visit to the Aquarium of the Bay. Nothing quite reflects the Golden City like its world-renowned landmarks. If you’re looking for some fantastic photo ops during your trip, you’ll want to take a stroll to the likes of the iconic Golden Gate Bridge, the Victorian- and Edwardian-era Painted Ladies, the winding curves of Lombard Street and Fisherman’s Wharf, where you’ll often find a colony of playful, barking sea lions. If you’ve a hunger for the arts, San Francisco has you covered there, too. The San Francisco Museum of Modern Art explores various mediums of contemporary art, hosting established artists such as Andy Warhol alongside more experimental pieces. And nestled among much of the largely East Asian influence throughout the city, the Asian Art Museum exhibits over 17,000 art pieces from across the continent, complemented by a selection of delicious and traditional cultural dishes served at the in-house café. Families and the inherently inquisitive alike are bound to get a kick from the Golden City’s wealth of educational hotspots. The California Academy of Sciences, for example, boasts a digital planetarium, an aquarium, a natural history museum and even an immense indoor rainforest. Meanwhile, the Exploratorium stands as the intersection between art and science, offering a wide range of engaging interactive exhibits to scratch your curiosity. History buffs should find their way to the California Historical Society, exploring various facets of the state’s history, with a general focus on San Fran itself. The USS Pampanito and USS Hornet each offer unique insights into American naval and nautical history, while the Contemporary Jewish Museum explores various aspects of Jewish pop culture, history and art. Visitors with an interest in the more gritty side to history likely already know about the former maximum-security prison located in the middle of the San Francisco bay. Famous for its remote location and the host of high-status criminals once confined within its walls, Alcatraz Prison is now open for visitors to explore and breathe in its chilling atmosphere. Take a night tour for an extra creepy experience! What’s On in January Chinese New Year Given its significant Chinese-descended population and its claim to the most impressive Chinatown in America, it comes as little surprise that the San Francisco Chinese New Year celebrations stand as some of the largest and most vibrant in the world. 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Solo Travel Tips in San Francisco

Traveling alone can be intimidating for some. You won’t have someone to read you the directions, someone to split that massive ice cream sundae with, or someone to frame that perfect Instagram photo of you by the pier. But relax! It’s easy to enjoy solo travel in a place like San Francisco. You’ll find that this city has everything from convenient public transit to many selfie-worthy spots. To make it even smoother for you, we’ve put together a quick guide to traveling solo in this fantastic American city. Should you be planning any solo travel in San Francisco, read these tips before your trip... 1. Use Public Transit San Francisco is a compact city, with many of its top attractions grouped together in neighborhoods like Golden Gate Park or Fisherman’s Wharf. You’ll still need to get between those neighborhoods, however, and that’s where public transit comes in. Driving by yourself is not only difficult but inadvisable in San Francisco, where parking is at a premium and directions are pretty confusing. Their Muni system, run by the SFMTA, has a trip planning feature that can help you navigate the city and figure out which routes to take. You’ll pay less than you would for repeated Uber rides, too. 2. Take a Bus Tour of the City Solo travel in San Francisco could feel overwhelming, especially when you’re unfamiliar with the city. The best way to familiarize yourself with the city and learn more about the top neighborhoods and attractions is with a bus tour. We like this hop-on hop-off tour option from Big Bus, which showcases everything from Chinatown to Fisherman’s Wharf to Union Square. Included with your ticket is a complimentary city map and a free walking tour of Chinatown. Just be careful when consulting the map in public—it may be better to look discreetly at a map on your phone. 3. Visit the Best Museums Museums are some of the best attractions for solo travel. You can truly tailor your explorations to your own tastes and no-one else’s—no need to worry about what your wife, your best friend, or your kids would rather be doing. So spend hours roaming the SFMOMA, snap endless selfies in the café at the de Young Museum, or film make short videos of tiny creatures in the indoor rainforest at the California Academy of Sciences. All of these are good options for folks traveling alone, with plenty to do and relaxed atmospheres with no pressure to be social. 4. Explore Different Restaurants We know dining alone can be intimidating, but this is the perfect opportunity to try that new fusion cuisine, or indulge in a little cheat day. Explore different culinary hotspots in San Francisco like the Richmond, the Mission, Hayes Valley, North Beach, SOMA, and Marina/Cow Hill. If you’d prefer to avoid sitting at a table by yourself, opt for a booth or a seat at the bar. Most restaurants these days serve their full menu to patrons at bar seats, and you don’t need to order anything alcoholic to sit there. 5. Allow for a Little Spontaneity While planning is key to a successful vacation, it’s equally true that a little flexibility can be invaluable. Sometimes plans change, sometimes the weather doesn’t cooperate (especially relevant in San Francisco), and sometimes we just change our minds. So leave a little wiggle room in case you want to take in a baseball game after your tour of Oracle Park, do a little shopping in Union Square, or pop into a restaurant in Nob Hill for an afternoon drink and snack. Tip: if you’re looking for a good shopping area, read our guide to San Francisco shopping. 6. Find a Hotel in Union Square You’ll find hotels all over the city, but there are multiple factors to consider when traveling solo. While you won’t be splitting the cost with someone, it’s still important to think beyond price. Stay within your budget, certainly, but it’s often a better idea to spend a little more for a hotel that’s clean, safe, and convenient. We like Union Square as a place for those traveling alone—there is plenty of shopping, dining, and night life there, as well as easy access to mass transit. And be sure to choose a place with plenty of good reviews! 7. Try Something New So you’ve never been much of a wildlife person, or really seen a lot of historical pieces of art. Push your boundaries a little when traveling alone! Go see the impressive array of colorful marine life at the Aquarium of the Bay and reflect on the marvels of biodiversity. Stroll through the Asian Art Museum and wonder how such ancient work has been so carefully preserved. Hop on a cruise to see the Golden Gate Bridge, or just snap photos of the sea lions on Pier 39. Whatever you do, try to fit in at least one thing you wouldn’t normally do per day. 8. Take Lots of Pictures Our last tip is a simple one—take plenty of photos! As a solo traveler you won’t have someone with you who can help you remember the things you did and saw. And although programs, maps, and guidebooks can be helpful, they don’t tell the whole story of your amazing adventure. If you’re relying upon a smartphone, turn on your cloud storage. For those with a digital camera, be sure to bring extra memory cards (or one with a lot of storage). Don’t forget any chargers, either! Save on Things to do in San Francisco While Traveling Solo Make the most of your solo travel in San Francisco with Go City You can save up to 60% vs buying your tickets individually. Plus, you’ll get included admission to the city’s best museums, tours, cruises, and more. Share Your Adventure with Us Tag @GoCity in your vacation photos and we'll feature you on our page. Follow the Go City Instagram and Facebook pages for competitions, special offers, and events and inspiration for your chosen destination, too.
Katie Sagal

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