Best shopping in San Francisco - Boutiques, outlet malls & more

Where are the best places to shop in San Francisco? Well, to answer that question, we've made a list of the top 12 places and areas to shop in San Francisco, including popular outlet malls, shopping centers, hip boutiques and more.

By Casey Makovich
Published: July 18, 2024
San Francisco

Visitors can find everything from locally created artisan crafts to name-brand retailers. Did you know? Gap Inc., which owns and operates Gap, Banana Republic, and Old Navy, is headquartered in San Francisco.

So, a shopping spree on vacation? Let's go!

Union Square

Union Square is San Francisco's premier destination for shopping. Besides Bloomingdale's and Macy's, Union Square boasts a large collection of department stores, upscale shops, and brand-name retailers, conveniently in downtown San Francisco.

Westfield Centre is Bloomingdale's West Coast flagship store, offering designer fashion with department store variety. Whether you're shopping for the latest fashions or the home, Bloomingdale's has it all. Plus, in-store services include package delivery to your hotel - no need to drag all those bags around!

The Macy's store takes up almost two city blocks, making it not just a top shopping destination, but a must-see shopping experience. Macy's offers a wide selection of top brands, including Ralph Lauren, Calvin Klein, Estee Lauder, Clinique, Levi's, and more.

Union Square

Petaluma Village Premium Outlets

Located north of San Francisco in Sonoma County, Petaluma Village Premium Outlets offers steep discounts of 25%-65% off over 60 brand-name stores, including Banana Republic, Brooks Brothers, Coach, Nike, Saks Fifth Avenue Off 5th, and more in a picturesque, outdoor open setting.

Napa Premium Outlets

The Napa Premium Outlets are an easy side trip to add to a day trip to Napa Valley - this area is around 45 minutes from downtown San Francisco. Stores feature everyday savings of 25%-65% off stores like Cole Haan, Ann Taylor Factory Store, J. Crew, Polo Ralph Lauren Factory Store, Coach Outlet, Timberland, and more. Perfect for stocking up on the season's essentials.

Napa

Gift Center and Jewelry Mart

Catch a little sparkle with exclusive access to wholesale prices typically only available to registered trade professionals at the San Francisco Gift Center and Jewelry Mart. You'll be able to shop unbeatable prices on a large selection of merchandise, including gifts, jewelry, and accessories from over 25 countries. From diamonds and pearls to custom designs, you'll find it all.

Wondering how to fit shopping into your San Francisco trip?

Our itineraries and guides will help you slot your shopping crusade in between activities and sightseeing. The below suggestions are a great way for newcomers to familiarize themselves with the city, all while saving a bunch of money on top attractions, tours, and more.

Embarcadero Center

Embarcadero Center is a large, mixed-use building complex home to over 100 retail shops, restaurants, and even a cinema. Located in San Francisco's waterfront area, also known as the Embarcadero, it's conveniently close to lots of attractions and sights in the Bay Area. You're bound to find something that catches your eye here.

Embarcadero

Chestnut Street

For more of a classic San Francisco neighborhood shopping destination experience, head to Chestnut Street for higher-end boutique shops and look for a unique find to bring home with you. If you're flagging during your shopping expedition, there are a myriad of eclectic restaurants and sophisticated coffee shops for tasty treats and refreshments.

Chestnut Street

Fillmore Street

Fillmore Street features countless upscale brands from around the world, like Eileen Fisher, Jonathan Adler, Joie, Scotch & Soda, and more. This street also has plenty of hip, eclectic boutique shops and cafés to dip in and out of.

Haight Street

Famous for the role it played as a hippie hangout in the 60's and 70s, the Haight Ashbury area's progressive culture is apparent in its store offerings. You'll be able to find lots of high-end vintage shops, hip boutiques, innovative dining establishments, and lots of pride on display.

Haight Street

Polk Street

Polk Street is a popular destination for second-hand and thrift shopping in San Francisco. Whether you're looking for knick-knacks or a new wardrobe staple to remember your trip by, Polk Street is a great place to unearth an unexpected gem.

North Beach

Famous for being San Francisco's Italian neighborhood brimming with food that rivals that of Italy and some of the best boutique cafés, it's no surprise North Beach is a shopping destination that offers visitors more of a European vibe than other parts of the city. You'll find artisan pieces and charming bookstores in this area.

North Beach

Left your heart (or your wallet) in San Francisco?

We hope we've given you some inspiration and spots to check out (and hit the checkout!) These areas have the best shopping in San Francisco, including popular affordable options, outlet malls, and designer brands.

 

Shop til' you drop in San Francisco and save up to 50% on attractions  

Planning your San Francisco trip? With Go City®, you can explore big-name landmarks, local hotspots, and epic tours, all on one pass, all for one price. Not only that, but you'll enjoy savings of up to 50%, compared to buying individual attraction tickets. So pick up a San Francisco attraction pass and save while you sightsee! 

☀️See all San Francisco attractions ☀️ – 🌏 Explore other destinations 🌏 – ✈️ Buy a San Francisco pass ✈️ 

Casey Makovich
Go City Travel Expert

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California sea lions basking in the sun at Pier 39 in Fisherman's Wharf, San Francisco
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Week in San Francisco

San Francisco is one of those places that really lends itself to longer stays. You’ll never find yourself short of things to do here: the Golden City is packed to the rafters with world-class museums, sprawling parks, top-flight shopping and nightlife and, of course, iconic attractions like Alcatraz and the Golden Gate Bridge. A week in San Francisco really lets you get under the skin of the city and immerse yourself in its intoxicating vibe. Check out our suggested 7-day itinerary below. Day 1: Downtown Strolling around San Francisco’s financial district is a great way to get your bearings on arrival. It’s here that you’ll find the San Francisco Museum of Modern Art (SFMOMA), where the 30,000-strong collection of modern and contemporary art, including masterpieces by Warhol, O’Keeffe, Hopper, Richter, Kahlo (and countless others) is one of the world’s largest. Lunch options abound downtown. Head to the Ferry Building on the Embarcadero with its soaring clock tower and bustling marketplace, where artisan foodie stores hawk delicious freshly baked San Francisco sourdough, aromatic local cheeses and much more. Or try an authentic Chinatown takeaway joint for life-changing shrimp gyoza, crispy sesame balls and fluffy BBQ pork dumplings. The tiny Golden Gate Fortune Cookie Factory on Ross Alley is another essential component of any foray into Chinatown: watch the cookie assembly line team in action before picking up a bag of green-tea-flavored treats to go. The streets that radiate out from Union Square are a shoppers’ paradise. Saks, Macy’s, Apple, Louis Vuitton: all the big-hitters are here. Spend the afternoon giving your credit card a workout, then glam up for an evening at the stately War Memorial Opera House for world-class ballet, opera and symphonic performances. Day 2: Golden Gate Park You can easily spend a whole day (and probably more) exploring the many gardens, museums and trails in sprawling Golden Gate Park – there’s even an old-fashioned carousel with painted wooden beasts that include an ostrich, a tiger and... a dragon. Find your inner zen among the Japanese Tea Garden’s meandering paths, bonsai trees and tranquil koi ponds, get your selfie fix at the picture-perfect Dutch Windmill (particularly photogenic in spring when the tulip garden is in bloom) and snap the bison in their paddock near Hippie Hill. Golden Gate Park is also home to not one but two of San Francisco’s most impressive museums. Visit the de Young, with its burnished copper facade and striking observation tower, to admire fine art from the Americas and beyond. The California Academy of the Sciences is your place for all things living (and dead), boasting a staggering 46 million specimens across its aquarium, rainforest dome and natural history museum. And that’s not all: there’s a huge planetarium here, too! Look out for the museum’s unique roof, topped with seven rolling green hills and over two million plants. Day 3: Ride the Cable Cars No visit to San Francisco would be complete without a ride on the iconic rolling landmarks that are the MUNI cable cars. Feel the wind in your hair as your painted wooden carriage rollercoasters its way through the city’s famously hilly streets. Take the California Street line west from the Embarcadero to ogle luxury hotels and homes of the rich and famous in wealthy Nob Hill, where the Gothic confection that is Grace Cathedral also merits a visit. Or hop aboard the downtown lines for a ride up to Fisherman’s Wharf – we recommend the Powell-Hyde line for the best views of Alcatraz as your carriage crests the hills, plus you’ll also get a peek at the hairpin bends of Lombard Street as you wobble past. In the evening, trade the clanging bells and rattling wheels of the cable cars for a sunset cruise out to Alcatraz Island where an atmospheric tour of America’s most notorious former prison awaits. Day 4: Chill in The Mission Soak up the hipster vibe of The Mission on a stroll round its buzzy streets. This virtual art gallery of a neighborhood has colorful murals adorning almost every available surface, particularly in and around Clarion and Balmy Alleys. Follow the rich aroma of freshly ground coffee to the roasteries on Valencia Street and grab a cup to go, then browse the wild variety of independent stores along this eclectic strip. Expect vintage thriftstore fashions, pre-loved vinyl records, second-hand books, trendy tattoo parlors and – genuinely – a supply store for wannabe pirates. Eyepatch and stuffed parrot duly secured, make for the local taquerias. Both Taqueria La Cumbre and Taqueria El Faro claim to have invented the legendary Mission Burrito – an obscenely large steamed flour tortilla that’s absolutely crammed with farm-fresh meat, salsa, rice, beans, cheese, sour cream, guacamole and shredded lettuce. We’re talking around 2lbs of Mexican goodness here. Take yours up to Dolores Park and eat slowly while enjoying superb views of Downtown and the Bay. Day 5: North Beach Confusingly, there’s no beach in buzzy North Beach. But don’t let that put you off: the heady mix of Italian flavors, literary counterculture and scenic strolls more than makes up for it! Grab a drink in the Vesuvio, the retro-tastic bar close to Jack Kerouac Alley, where the author used to hang out with beatnik pals Ginsberg and Cassady in the 1950s. Pick up a copy of On The Road from the legendary City Lights bookstore then its straight to the Italian bakeries by leafy Washington Square for some of the best cannoli in town. Actually, best get a bagful – you’re going to need the energy for what’s coming next. Suitably fortified, you’re now ready to take up the challenge of the Filbert Street Steps. There are around 500 (mostly wooden) steps from the bottom to the landmark Coit Tower up top. Dedicated climbers reap rich rewards, taking in widescreen Bay views and meeting raucous red-and-green Telegraph Hill parrots along the way. Footsore pilgrims will be pleased to learn that, once inside the 210-feet-high Coit Tower, there’s an elevator to take you to the top. Phew. Day 6: Fisherman’s Wharf Taking in the whole of San Francisco’s northern waterfront, Fisherman’s Wharf is the traditional seaside day out writ large, and so much more besides. Here’s where you can say hello to sea lions basking in the sun on Pier 39, meet celebs and former presidents (in wax form) at Madame Tussauds, board a WWII submarine and savor zingy fish tacos as you watch the boats shuttle passengers to and from Alcatraz. There are arcade games, thrill rides and street performers too, as well as one of San Francisco’s very best museums. The Exploratorium on Pier 15 is an art and science extravaganza, with dozens of interactive exhibits designed to educate and entertain. If you’ve ever wanted to step into a tornado, dance with your own shadow or see San Francisco’s skyline modeled from a staggering number of toothpicks, this is the one for you. Day 7: Golden Gate Bridge You can’t spend a week in San Francisco and not set foot on the Golden Gate Bridge at least once. Sure you’ve seen those iconic rust-red towers from a thousand different angles over the last seven days. But can you truly say you’ve been to San Francisco until you’ve experienced the (often fearsome) Bay winds and taken in the sweeping views from bang in the center of the bridge? No, we say, you cannot. Spend a leisurely day exploring the Presidio – home of the Walt Disney Family Museum, Palace of Fine Arts and more – before walking the entire length of the Golden Gate and rewarding yourself with dinner in downtown Sausalito. Save on attractions in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
downtown-san-francisco-city-skyline-dusk
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San Francisco Spring Break 2019 - Things to Do in February & March During Your Vacation

If you’re looking for a spring break destination that combines the best of culture, nature, food, drink, and all around fun, then San Francisco should be your top choice. The amazing selection of available attractions and activities will more than make up for a little sweater weather. Plus, it's an incredibly family-friendly city, with many attractions that are designed with kids in mind. Check out our suggestions for Spring Break 2019 activities. Our listed ideas include top attractions like: The California Academy of Sciences Exploratorium Golden Gate Park Fisherman’s Wharf Six Flags Discovery Kingdom And more! Many of the attractions listed here are included on the Go San Francisco pass. Choose as you go from dozens of top San Francisco attractions and save up to 60% off combined admission vs paying at the gate. Enjoy Theme Parks Families on spring break trips will, of course, want to explore the Northern California theme park scene. Kids of all ages love the excitement and delight of an amusement park, and it's a great way for adults to keep them busy while still having fun themselves! California's Great America is a smart choice, with plenty of options for the little travelers like the beloved Planet Snoopy. For the animal lovers, Six Flags Discovery Kingdom has much to offer. This theme park incorporates all your favorite thrill rides with exciting animal encounters and interactive exhibits. See critters from land and sea, and learn more about the natural world. Then, hop aboard exhilarating rides in this 135-acre adventure park. Indulge Your Whole Family's Love of Disney We're sure you've got at least one Disney song consistently stuck in your head after the kids' latest binge-watch, so why not visit the Walt Disney Family Museum so you can all learn more about the origins of this media empire. Here you'll find expansive gallery space featuring all kinds of footage, photographs, sketches, and more. You can also learn about Walt's personal life, his grand ambitions, and his creation of some of the most endearing characters of all time. Getting In: Admission to the Walt Disney Family Museum is included with the Go San Francisco pass. Scope out SoMa Another neighborhood that should be on your must-visit list is South of Market, or "SoMa" in local lingo. It’s filled with top quality attractions like museums and galleries, plus some delicious food for lunch and dinner. Start out with a visit to the Yerba Buena Center for Arts, part museum, part community center, and all inspiration. Then, pop into the California Historical Society for another perspective on the area’s heritage. If you prefer sports to high art, then fortunately for you, Oracle Park (formerly AT&T Park) is right in the neighborhood. Take a tour of the park, or, if your spring break falls in or after mid-April, take in a game! Save on Admission We hope you’ve been inspired by this sample itinerary to get out and start planning your perfect San Francisco spring break, whether you want to visit some or many of these popular attractions. While we can’t cover all of your travel expenses, a Go San Francisco pass sure can take a load off when it comes to admission to top attractions. Pick up a three- or five-day pass today and get ready to have the best spring break yet!
Katie Sagal
Black Friday Giveaway
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Win an Alcatraz Day Tour this Black Friday

WIN an Alcatraz day tour, with ferry transportation and the famous Cell House Audio Tour. Discover the windswept island that has been home to a Civil War Fort, a military prison and one of the most notorious Federal penitentiaries in US history. Cruise to the legendary Alcatraz and get a behind-the-scenes look inside. What’s included You’ll win entry to the Alcatraz Cellhouse along with the award-winning Cellhouse Audio Tour and to the new permanent exhibition, The Big Lockup: Mass Incarceration in the United States. You’ll also get admission to the New Industries Building which features a compelling exhibit remembering the influential Occupation of Alcatraz by Indians of All Tribes as well as close-up outdoor access to historic spaces like the Eagle Plaza, the Recreation Yard, the Warden’s House and the Officer’s Club. Enjoy stunning views of the San Francisco Bay and explore the surrounding National Park for as long as you like. Then head inside to learn all there is to know about the infamous prison and its tumultuous history. How to enter For a chance to win this incredible prize, all you have to do is purchase any of our San Francisco passes between 9AM Tuesday 22 November 2022 and 11:59PM Tuesday 29 November 2022. Once you’ve purchased, you’ll be automatically entered into the giveaway. Easy! If you’re the lucky winner, we’ll contact you by email by December 15, 2022, so look out for us in your inbox. Click here to view giveaway terms and conditions.
Alice Padfield
Alice Padfield

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