Indoor Activities in Amsterdam

Published: July 18, 2024
Interior of the Rijksmuseum Research Library

The Netherlands’ famous capital is lauded for its wealth of fantastic social and cultural hubs, its streets simply overflowing with individual character both inside and out. While you’re sure to find yourself wanting to explore each nook and cranny of Amsterdam’s canals and open squares, that’s only half the experience.

You’ll find many of the city’s best attractions and activities hidden away indoors, often serving as the perfect escape from the country’s notorious weather. From retracing the steps of Dutch history to indulging in local delicacies, below are some of the best indoor activities in Amsterdam to throw into your itinerary.

Museums

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Rijksmuseum

Amsterdam’s famous Rijksmuseum is not only the largest museum in the city, but also one of the most important throughout both the Netherlands and Europe as a whole. Dominating the popular Museumplein area, the museum is easily one of the most recognizable monuments in the Dutch capital, most notably for its striking Renaissance- and Gothic-inspired architecture.

The grand halls of the Rijksmuseum are home to a vast collection of art pieces and historical artifacts, illustrating the art and history of the Netherlands from the Dutch Golden Age to the present day. Among its more than 8,000-strong collection are priceless pieces from such renowned Dutch artists as Rembrandt and Vermeer, including the former’s famous Night Watch painting.

Amsterdam Museum

Combining both historical artifacts and striking artworks, the Amsterdam Museum stands as the Netherlands’ most complete public chronology of the Dutch capital’s history. The museum sits within the canal band, just a short walk from the Royal Palace of Amsterdam.

The museum documents the city’s growth from a thirteenth-century settlement on the banks of the River Amstel to the thriving cultural center we know today. Everything from archeological finds and historical artifacts to the works of such Dutch masters as Rembrandt help to paint a picture of life in Amsterdam and the Low Countries as a whole throughout various periods in history.

Anne Frank House

Easily the most highly visited historical site in Amsterdam is the Anne Frank House. Once the original house in which the famous wartime diarist evaded German capture, the building now serves as a museum documenting her family’s more than two years in hiding, along with sobering insights into Jewish persecution under the Nazi regime throughout the Second World War.

Located on the outer banks of Amsterdam’s canal band, visitors can explore the former premises of the Frank family business, most notably the original concealed annex in which the family remained in hiding. While the rooms of the property now sit empty of original furniture, they still breathe the chilling atmosphere of the period.

Art Galleries

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Van Gogh Museum

Having lived and worked in the Netherlands throughout his life, it’s only fitting that Amsterdam’s most significant art gallery be dedicated to the world’s most famous painter, Vincent Van Gogh. Just a brief walk from the Rijksmuseum, the Van Gogh Museum stands as the most complete permanent collection of the Dutch painter’s works.

Among the gallery’s vast collection of permanent exhibits are over 200 original paintings and 500 drawings from the Post-Impressionist artist, alongside exhibitions showcasing the works of his contemporaries. The museum is separated chronologically into five periods, each exploring a different key period in his life and work.

MOCO Museum

With Amsterdam’s vast wealth of impressive artworks dating back throughout the centuries, it’s easy to overlook the works of more modern visionaries. That’s exactly what the MOCO Museum aims to remedy. Short for Modern Contemporary Museum, this modern art hub sits just next door to the Van Gogh Museum, showcasing more modern media to parallel Amsterdam’s established masterpieces.

The MOCO Museum showcases a wide range of contemporary media and artworks, allowing visitors to explore both modern master works and the talented pieces of upcoming artists. Popular among the museum’s collection are various interactive installations, an ever-changing sculpture garden and a number of iconic pieces from the likes of Banksy, Damien Hirst and Jeff Koons.

Entertainment

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Heineken Experience

Historic home to one of the world’s most iconic beer brands, Amsterdam’s Heineken Experience takes visitors on a unique behind-the-scenes journey through the production and history of the popular pilsner. The tour guides beer fans through various aspects of the brewing process, from product innovation to the brand’s light-hearted marketing efforts, before rounding off with a refreshing tasting session.

De Hallen

This multipurpose cultural and culinary center make for the perfect way to spend a day indoors in Amsterdam. Formerly a major tram depot, with the original rail tracks still intact, De Hallen now offers a vast array of activities, from a charming shopping arcade to a variety of trendy food outlets. The FoodHallen food court offers an impressive selection of dishes, from burgers to Dutch finger foods and a healthy selection of vegetarian alternatives.

Most notable of the venue, however, is the FilmHallen cinema. Nine screens show a varied program of films, including Hollywood blockbusters, documentaries and award-winning art house showings. Screen 7 is easily the most striking in terms of aesthetics, housing the gorgeous art-deco interior of the original Cinema Parisien, first established in 1909.

Specialty Bars & Cafés

Few things complement a rainy day better than a steaming cup of coffee, a slice of homemade cake and an expansive collection of family favorite board games. That’s exactly the niche on which Checkpoint Charlie capitalizes. Its cozy aesthetic is bolstered by its sociable table layout, along with a variety of books and board games for customers to enjoy. The venue also hosts intimate gigs from international acts toward the end of the week.

A number of venues throughout Amsterdam offer a similarly jovial atmosphere, with somewhat more of a specialty focus. Mooie Boules, for example, gives visitors the chance to sink a few beers and chat while watching or even playing a few games of classic French boules on the impressive sand pitch at its center.

Retail Therapy

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Magna Plaza

Housed within the elegant Neo-Gothic halls of a former nineteenth-century post office, the Magna Plaza is a relatively small shopping center oozing with character and class. Among its various outlets are a number of fashion retailers, along with places to buy unique souvenirs and a host of other miscellaneous vendors.

The venue doubles as an exhibition space, with displays spanning its full four floors. Among these installations is a permanent exhibition celebrating all of the works of Rembrandt, remastered and reproduced in their original formats. The exhibition currently stands as the only place in the world where visitors can see copies of the Dutch painter’s works in one collection.

Kalverpassage

Standing as a commercial through route between Heiligeweg and Kalverstraat, the Kalverpassage offers a wholly modern shopping experience. Natural light flows from the glass ceilings throughout the mini mall, illuminating its many specialty boutiques, food outlets and art installations.

The venue’s alluring design centers around its open and bright halls, offering avid shoppers a stimulating yet unimposing retail experience while also ensuring an entirely unobstructive passage between streets. Visitors can enjoy the space entirely at their leisure, without feeling either rushed through or forced to open up their wallets.

De Bijenkorf

At the beating heart of Amsterdam, De Bijenkorf – ‘The Beehive’ in English – is the Netherland’s most renowned premium department store. Established in 1870, the venue showcases the highest standard of quality throughout the stores in its roster. Luxury is the operative word here, with every outlet simply brimming with class and style.

Five floors house an impressive variety of high-end retailers and exclusive designer brands for all manner of clothing. Culinary delights from around the globe offer the ideal complement to your shopping experience, and those looking for the utmost luxury can get pampered in the venue’s beauty treatment room, aided by products from top beauty brands.

Robert Heaney
Go City Travel Expert

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A Guide to King’s Day | Amsterdam Pass

Guide to King's Day in Amstedam A Kings Day Amsterdam experience should be on everyone’s bucket list and here’s why Visiting Amsterdam during Kings Day (Koningsdag) will be a time to remember, guaranteed. Join in the national celebrations as locals and tourists alike gather for the biggest street party of the year and carry on the festivities in local pubs and bars when the sun goes down. The best bit – you’ll never have seen so much orange in your life! Amsterdammers are known for their partying, and any stay in the city will offer you countless opportunities for a night out, but the best party of the year is the annual Kings Day which falls on the 27 th April in 2019. For a glimpse of the King and Queen on Kings Day Netherlands locals will also be awaiting the arrival of the royal family at the appointed city. A yearly tradition, the royals take it in turns to visit a different location around the country each birthday. You might catch a glimpse of their appearance on TV. History of Kings Day To set the scene, Kings Day, named after the current head of the royal family King Willem-Alexander, is a celebration of the King’s birthday in 1967. While this date has only been in place since 2014, the tradition dates back over a century when the first Koningsdag (only called Koninginnedag – Queen’s Day) was celebrated in 1885 in honour of Queen Wilhelmina. The exact day it is celebrated may have changed over the years, as well as the royals, but the exuberance and joviality has stayed consistent – if not grown more fervent! As a tribute to the House of Orange-Nassau it’s an unspoken rule that on this day you should dress up in orange - only. Head to toe is encouraged. It’s no small matter, this orange theme. From bright orange attire, to dyed hair and face paint, people sipping on orange-coloured drinks and wearing orange inflatable crowns, with some even dressing up as the king and queen themselves, it really is an occasion to let go of any inhibitions and join in the mass – in orange. Kings Day Celebrations The day’s activities start out civilised and you’ll find the streets bustling in a never-ending jumble sale with residents selling second-hand items called locally, the vrijmark, or free market. If you’re visiting this vibrant capital with your kids, there’s plenty to keep them entertained, too, with street games, face painting and the free family-friendly Bredeweg Festival in the Oost District, which has fairground rides and performances taking place over the weekend. The streets will be packed full of nationals and tourists alike joining in on the festivities and it doesn’t stop there. Head to the canals for a big daytime dance party and to witness thousands of boats, decorated for the event. If you can’t manage to get onto a boat (usually its VIP only) try and squeeze onto the bridges for the best view. If big crowds aren’t your thing – and it’s no exaggeration, these crowds are big; thousands come in from towns and cities around the country to the capital – use this time to visit the handful of museums that aren’t closed on this historic day. It’s actually one of the best times to visit Anne Frank Huis , usually one of the sights with the longest queues, as well as the Van Gogh Museum and Rijksmuseum in the Museumplein. You can still show solidarity by turning up in orange, though. To fully make the most of your Kings Day Amsterdam experience, there will be plenty of opportunities to party from day and well into the night. While most of the street parties and activities kick off around midday, head to Westerstraat, Prinsengracht or Reguliersdwarsstraat once things wind down. This national holiday is a great time to see big name DJs headlining at the clubs, or just enjoy the high spirits with some Dutch craft beer, well into the early hours, with your new local friends. If all of that seems a bit overwhelming and you’re not quite sure what you’ll end up doing when the time comes, download the Kings Day App when you get there, where you’ll find all the up-to-date information on the day. It’s no small feat, this fun-filled event feels more like a festival than a national holiday! Tip: accommodation will book up fast during this weekend, so it is advised to book well in advance to ensure you get a room. Also, note that most businesses and services around the city will be closed on the 27 th April as it is a public holiday. Public transport is also affected and routes may be altered.
Go City Expert
Amsterdam's Munttoren behind a canal
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Amsterdam in July

At the height of summer, Amsterdam in July positively oozes life and culture. Some of the largest crowds flock to the capital over the summer period to bask in the Dutch sun and explore the city’s cultural hubs, hedonistic pleasures and world-famous nightlife scene. So long as you’re prepared to put up with larger queues and busier streets, a trip in summer is sure to be a thrilling one. Visiting Amsterdam in July Average Temperature: 54 - 70°F • Average Rainfall: 12 days/mth • Average Sunshine: 6 hours/day It likely comes as little surprise that visiting Amsterdam in July – and just about anywhere else in Europe around this time – will land you amid one of the city’s most bustling periods. The Dutch capital positively brims with life throughout summer, as the waves of families and vacationers flock to see just what the country’s cultural center has to offer. Naturally, this comes at the cost of sharing the city with many more tourists than during the low season. Lines for attractions are likely to be longer, and accommodation rates will be at their highest. However, that also allows the nightlife scene to really come into its own, and the city as a whole will have a much more electric atmosphere. Your trip to Amsterdam in July will likely be complemented by overall mild to warm temperatures. While you aren’t guaranteed the same summertime heatwaves of more southern European destinations, July’s climate is prime weather for exploring the iconic streets and squares of the Dutch capital. That being said, it also wouldn’t be a terrible idea to pack an umbrella just in case. Things to Do in July No matter the time of year, any trip to Amsterdam would be incomplete without discovering at least some of its famous cultural hubs. Taking precedence is the emblematic Rijksmuseum towering over the Museumplein, housing a vast collection of renowned artworks and historical artifacts. Where historical insight is concerned, the Anne Frank House stands as the most potent recounting of life in the Netherlands during the Second World War. As a city with more bicycles than people, there are few better ways to explore Amsterdam than on your very own pair of wheels. Over 470 miles of cycle paths make up the Amsterdam Bicycle Network, making for a fantastic excuse to take a more physically active approach to exploring the capital. Many bike rental stores offer daily rates somewhere in the region of €10. There’s no better time than summer to make the most of Amsterdam’s many sprawling green spaces. The weather in July offers a perfect opportunity to take a stroll among Vondelpark’s ancient trees and stunning lakes, and grab a seat at one of its many charming park cafés. Equally, why not have a picnic in Westerpark, make the most of its live summertime events and shows, or even catch a viewing at its very own arthouse cinema? Second only to cycling, Amsterdam’s emblematic waterways offer a uniquely alternative means of seeing the city. You can choose from a large variety of tour operators offering their own canal boat excursions, often including tours of the capital’s key landmarks accompanied by local insights into their cultural and historical significance. Amsterdam’s nightlife scene is never better than in summer, when you can expect most bars and clubs to be brimming with life. Popular venues can be found throughout the city, but as a general rule of thumb, the old area of Jordaan is typically very popular with young people for its trendy bars. Leidseplein and Rembrandtplein are particularly popular for their club offerings, while the street of Nes often attracts more of an intellectual theater crowd. Events in July Over Het IJ Festival Held on the waterfront of the River IJ in Amsterdam, the 10-day Over Het IJ Festival stands as a combined celebration of theater, art and culture. With the backdrop of Amsterdam’s iconic wharves, piers and shipping containers, the festival offers a variety of theatrical performances, visual arts and interactive installations for visitors to enjoy. The waterfront location allows for visitors to enjoy the festival’s jam-packed program of location-specific shows and activities while enjoying the best of the Dutch summertime weather. The event is publicly accessible for visitors to explore at their leisure, with a variety of delicious food stands and chill spaces scattered around the venue. Amsterdam Pride As the first country in the world to legalize same-sex marriage, nobody knows how to celebrate Pride more than the Netherlands. Now a multi-day festival, Amsterdam’s Pride Festival typically attracts around half a million visitors each year in late July in celebration of equality, diversity and personal identity. Should you happen to visit around this time, you’ll find local bars and clubs veritably thriving with festivity. Various street parties and events bring together thousands of revelers dressed in the full color spectrum to enjoy live music performances and Amsterdam’s famous Canal Parade, during which over 80 official vessels celebrate the past, present and future of the LGBT community. Milkshake Festival Organized as a collaboration between two of Amsterdam’s most prominent clubs, Air and Paradiso, the Milkshake Festival is a multi-genre music event built around central themes of inclusion and freedom of expression. The event promotes diversity in every sense of the word, as thousands of music fans flock to enjoy the festival’s many different stages and performances in a safe, open environment. North Sea Jazz Festival The North Sea Jazz Festival is the world’s largest indoor music festival. Hosted in Rotterdam, just over an hour away from Amsterdam by train, the event takes place over three days and features performances from various music genres. Although primarily considered the world’s most important jazz festival, the festival also offers blues, funk, hip hop and world music performances from local and international names both big and small. As many as 70,000 visitors flock to Rotterdam each year to enjoy live music from over 1,000 musicians performing across 15 stages.
Robert Heaney

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