Why Moco Museum Amsterdam is the coolest art stop

From Banksy to Basquiat, the Moco Museum brings modern art to life with message-driven works and expressive flair. Looking for cool things to do in Amsterdam or planning a cultural day with kids? Moco hits different.

By Beth Levicki

Published: July 16, 2025

Amsterdam’s packed full of history, with legendary artists like Van Gogh and Rembrandt etched into the nooks and crannys of its culture. But sometimes it’s nice to know the present is still pulling its weight, right? A visit to the Moco Museum Amsterdam proves that although art has changed, it’s just as powerful as–and maybe even cooler than–the greats. Here’s why we love it...

Legendary Artists

Admire Banksy’s work in the ‘Laugh Now’ exhibition and come face-to-face with his raw commentary on modern society via graffiti and satire.

Marvel at legends like Warhol and his Pop Art masterpieces, and Haring with his bold and whacky cartoon figures, in ‘Meet the Icons of Modern Art’. Discover their stories and how they became insanely popular in the contemporary art scene.

Be moved by Yayoi Kusama’s polka dots and embark on an immersive journey of psychology and spirituality in ‘The Digital Immersive Art’ exhibition. Journey into Kusama’s mind and let the work challenge your perceptions of the world.

There are some truly stunning works throughout. With permanent and temporary exhibitions, you’re always going to find that ‘wow’ moment. It’s deep, it’s funny, it’s inspiring, but words don’t really do this place justice – grab a pass and see for yourself.

Immersive and Colorful

The Moco is small but mighty, with each room offering a unique experience, complete with interactive exhibits. Experience infinite reflections in the ‘Diamond Matrix’, see how light sparks ideas, links souls, and maps the future in ‘Connect the Dots’, and enjoy immersive meditation and connection in ‘Universe’. Through the new art movement Connectivism, you’re encouraged to reflect forward and imagine what the future could look like. Trippy.

And you can absolutely do the Moco with the kids! Modern art means bold colors and playfulness that’s way more engaging for younger eyes than most galleries. Maybe your little one could be the next Pop Art icon.

Reflection

Mocos are all about inclusivity and making art accessible for everyone. Whether you’re an art lover or casual observer, take a moment to reflect among some of the greatest modern art in the world. Think thought-provoking pieces, intimate spaces, contemporary themes, and a calm atmosphere. Treat yourself to a moment of peace.

Dream Location

Find the museum on Museumplein, Amsterdam’s hub for all things arty. Wanna see some classics? Hop over to the Rijksmuseum! Anything and everything Van Gogh on your to-do list? It’s easy to head to the Van Gogh Museum after you’re finished at the Moco. Then grab a stroopwafel and chill in Museumplein Park – deliciously serene.

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Beth Levicki

Content Executive

Beth is a Content Executive at Go City and a casual writer of many things. She particularly loves songwriting and has written over 50 original songs since childhood. She loves travelling, especially to the US to see her friends, and enjoys more scenic destinations like hiking in upstate New York or Washington. When she’s not writing, she enjoys playing video games, watching Formula 1, and trying to stop her dog Odin from stealing her socks.

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3 Days in Amsterdam

Known worldwide for its unique mix of extensive history, intriguing culture and renowned social hubs, Amsterdam is one of Europe’s most popular city break destinations. Many of the city’s top attractions are nestled together within a compact city center, making the Dutch capital ideal for weekend getaways and whirlwind trips. While you’re sure to find more than enough to last you a number of weeks, three days in Amsterdam is plenty of time to explore some of the best attractions that the city has to offer. In place of a strict, linear itinerary, we’ve put together a selection of our top recommendations for things to do within a three-day trip, along with recommended visit durations to help you plan your own itinerary. Must-Do Museums Rijksmuseum Recommended Visit: 2 - 4 hours Perhaps the most well-known hub of history and culture in Amsterdam and easily one of the most important museums in the Netherlands, the Rijksmuseum dominates the Museumplein with its striking Gothic- and Renaissance-style architecture. Officially opened to the public in 1885, the site is now home to a vast collection of historical artifacts chronicling over 800 years of Dutch history, along with an impressive collection of artworks by some of the Netherlands’ own master painters. Among its most popular pieces are works by Vermeer and Van Gogh, with Rembrandt’s famous The Night Watch taking pride of place. Amsterdam Museum Recommended Visit: 1 hour Combining both historical artifacts and striking artworks, the Amsterdam Museum stands as the Netherlands’ most complete public chronology of the Dutch capital’s history. The museum sits within the canal band, just a short walk from the Royal Palace of Amsterdam. The museum documents the city’s growth from a thirteenth-century settlement on the banks of the River Amstel to the thriving cultural center we know today. Everything from archaeological finds and historical artifacts to the works of such Dutch masters as Rembrandt help to paint a picture of life in Amsterdam and the Low Countries as a whole throughout various periods in history. Van Gogh Museum Recommended Visit: 1.5 - 3 hours Among Amsterdam’s extensive selection of globally significant art galleries, the Van Gogh Museum remains the king. Understandably a great source of cultural and artistic pride for the Netherlands, the site houses the world’s most complete collection of works by history’s most famous painter. Attracting art aficionados and curious visitors alike from the world over, the museum is home to over 200 of the Dutch artist’s paintings, alongside more than 500 drawings and 700 letters. The site also hosts a rolling series of temporary exhibitions related to the works of Van Gogh, his contemporaries and his impact on the art world as a whole. Anne Frank House Recommended Visit: 1 hour Perhaps the most visited historical site in Amsterdam is the Anne Frank House. Left virtually untouched structurally for the best part of a century, this unassuming canal house now serves as a museum and potent reminder of the difficulties and religious persecution experienced by jews and other minority groups during the Second World War. Originally the premises of the Frank family business, the building would later come to house the hiding place in which the family of the famous wartime diarist evaded German capture for almost two years. While the house is now empty of most original furniture, the original annex in which they hid still stands, continuing to breathe the tense atmosphere of the period. Engaging Activities Heineken Experience Recommended Visit: 90 minutes Historic home to one of the world’s most lauded beer brands, Amsterdam’s Heineken Experience takes visitors on a unique behind-the-scenes journey through the creation and history of the globally popular pilsner. The tour guides visitors through every aspect of production, from inception to brewing to marketing, before rounding off with a much-anticipated tasting session. Nightlife Recommended Visit: – Among many other things, Amsterdam is renowned for offering one of the best nightlife scenes in all of Europe. Popular venues can be found throughout the city, but as a general rule of thumb, the old area of Jordaan is typically very popular with young people for its trendy bars. Nes typically attracts more of an intellectual theater crowd, and the clubs on Leidseplein and Rembrandtplein serve as a fantastic end to the night. Retail Therapy Recommended Visit: – If you’re looking to grab some European bargains or to pick up a souvenir or two from your trip, Amsterdam has you sorted. The Negen Straatjes (‘Nine Streets’) is a collection of narrow, historical streets at the heart of the canal district, replete with charming cafés and restaurants alongside a wide selection of both unique, independent stores and chain boutiques. For the best retail experience that Amsterdam has to offer, you’ll want to take yourself to Kalverstraat and Leidsestraat, as well as the Kalverpassage shopping mall that connects the two. The Magna Plaza is your best bet for more of an independent mall experience, while De Bijenkorf is your best source for all things designer and luxury. Outdoor Escapes Canal Cruise Recommended Visit: Varies per provider Most likely the first thing most people associate with Amsterdam is its iconic waterways. Originally serving as means of water management, defense and facilitating trade, the capital’s labyrinthine canals accounts for 25% of the city’s surface area. With tourism now accounting for a huge portion of Amsterdam’s economy, the canals have evolved to serve largely as a unique means for visitors to explore the city from a new perspective. There’s a whole host of canal tour operators providing excursions through the city center, often accompanied by valuable local insights into the cultural and historical significance of many of Amsterdam’s top attractions. ARTIS Royal Zoo Recommended Visit: 2 hours One of the oldest zoos in Europe, the Natura Artis Magistra was established in the mid-1800s and has since continued to offer an enchanting escape from the busy streets of Amsterdam for families and nature lovers alike. Commonly known simply as ARTIS, the location comprises both a botanical garden and zoological garden. Home to over 200 unique species of trees – many on the brink of extinction – alongside over 900 animals from all manner of habitats around the world, the zoo serves to educate visitors as to the vital role that every living creature plays in nature. The site is also home to an aquarium, a planetarium and an impressive art and sculpture collection. Parks Recommended Visit: – For a brief escape from the bustling city streets, Amsterdam is home to a wide selection of beautifully serene green spaces. Most popular among these is the Vondelpark, whose 120-acre footprint houses ancient trees, scenic lakes, charming gardens and a variety of delightful bars and cafés. Westerpark is another popular choice as, connecting to the Westergasfabriek complex, it serves as a home to some of the city’s most hip bars and restaurants, along with an arthouse cinema. Visitors can hire a boat to cruise along the Haarlemmerweg canal into the city, or attend some of the great food and music festivals hosted in the park throughout the year. Getting Around Public Transport While most of the city center is easily accessible on foot, with most top attractions rarely more than a short walk from one another, Amsterdam’s extensive public transport system can be a huge boon for getting your two-day itinerary rolling smoothly. Between the capital’s three primary bus operators, 14 tram lines and 39 citywide metro stops, you should have no trouble at all hopping from the likes of the Rijksmuseum straight to Westerpark at your leisure. If you’re trying to cover a lot of Amsterdam in a limited amount of time, public transport can often cut your journey time by at least half when compared to simply walking. All of the services within the Amsterdam public transport system are integrated with each other, meaning any multiple-use pass you purchase will be valid on any mode of transport. You can buy single- or multi-use tickets at most transport hubs, alongside passes valid from anywhere between 24 and 96 hours should you plan to use public transport fairly regularly. Cycling If you’re looking for the full Amsterdam experience, then there’s nothing more truly Dutch than exploring the city on your own set of wheels. With over 470 miles of cycle lanes making up the Amsterdam Bicycle Network, cycling is easily one of the most convenient means of getting around. Most rental shops dotted throughout the city offer rates of around €10/day. On the Water While we’ve already covered the value of Amsterdam’s canals for providing a new perspective on the city, they also serve as a great way to get around the city center. A ticket for a hop-on, hop-off boat tour can last you the whole day or even your whole trip and offers much the same experience as other tours, while also operating regular stops to help you get from A to B. That being said, given the limited range of the canals, it should be noted that this is not a viable means of traversing the whole city.

Robert Heaney

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Valentine's Day in Amsterdam

Love. Perhaps the strongest of human emotions, according to some space-faring films, love can transcend time itself. But let's not get ahead of ourselves. Let's start small, with everyone's favorite corporately-enforced love-iday, Valentine's Day. It's the one day a year when you're allowed to express your love to another, so make the most of it. And where better to do that than Amsterdam? One of Europe's most picturesque cities, it's ripe for Valentine's Day shenanigans. But if you've never been, or need a little help planning out the big day, we've come in clutch. Here's everything you need to know about Amsterdam to make Valentine's Day a day to remember. Including: Breakfast and brunch fun Romantic travel Loved up picnics in the park Love imitating art A canal send-off and more! Rise and shine Start things off with a bang - an amazing breakfast, of course! Amsterdam has plenty of brilliant breakfast and brunch spots, so take your pick. If you're looking for the Dutch spin on a full English, check out Greenwoods. If you've got plenty of activity packed into your Valentine's Day, you'll need a good meal to fuel you up. If the full English doesn't float your boat, they do pancakes, scrambled eggs, avocado toast, and loads more. Heading out later than breakfast? Grab brunch at G's Really Nice Place. Their chicken and waffles are to die for, especially when paired with a couple of cheeky cocktails. You could even dial the romance up to 11 and take your beloved on a boat brunch cruise through the city. Splendid. Looking for something lighter? Try Rum Baba. This coffee house/bakery/cafe has plenty of freshly-made treats, including vegan cake slices and other pastry treats; ideal if you want to stop off briefly before your date-day commences! Move it When your food has settled, and you're ready to bounce, don't hail a cab or board a tram. No! Get those limbs working, you jabroni. Amsterdam is such a beautiful city, so get your walking boots on or rent a couple of bikes to get to your next destination! You can laugh, cry, and enact all the other perfectly normal Valentine's emotions while seeing the beautiful city up close. Amsterdam is a city built with cycling in mind, so if you choose two wheels over two feet, you're in for a treat. You could even cycle out of the city to a romantic destination of your choosing. The Keukenhof Tulip Gardens, for instance, are only an hour or so away by bike, and offer fields upon fields of beautiful, multicolored wonders for you and your loved one to appreciate. Then, when you've had quite enough of the plants, cycle back and carry on your day. A bit of sweat never hurt anyone, right? A Valentine's picnic, anyone? What says 'I love you, but I don't want to spend much money proving it to you' more than a thoughtful picnic in the park? All that greenery, the sound of various fauna enjoying the sun, and the complete absence of pollution. Does it get any more romantic than that? If you're nodding your head right now, you'll be pleased to hear that Amsterdam is teeming with public parks. If you're looking for natural beauty over opportunity, pack a basket and take your picnic to Hortus Botanicus. This stunning park is punctuated with a set of greenhouses, which contain tons of exotic plants from all over the world. Find a plant that matches your partner's hair, and point it out to them - it could be romantic? Or, if you want a world of entertainment just a stone's throw away, take your picnic plans to Westerpark. Not only do they have tons of space to set out your picnic blanket and food, but they also have a plethora of bars and restaurants on-site that can do all the heavy lifting for you. You could even catch a show there, if you're theatrically inclined. Artistic license If you want to get your creative juices flowing, why not try a little art? Amsterdam has plenty of brilliant art galleries and museums for you to visit. If you've spent all day running around outside, perhaps a little inside contemplation would be just the ticket. Fans of post-impressionist landscapes, strange self-portraits, and ear-cutting hijinks, then there's a museum that's perfect for you. We're talking, of course, about the Van Gogh Museum. Learn all about the life and times of the master painter, explore his works through the years, and maybe pick your loved one up a gift at the shop if they're into it. Or, go modern with a trip to the Moco Museum. This thought-provoking collection of street art, featuring spray juggernaut Banksy, will open your mind and have you stroking your chin in thought. Then, when you're done, take proceedings to the nearby Cobra Cafe to grab a coffee or refreshing drink, and discuss what you just saw and how it made you feel. Valentine's Day is all about feelings, and in Amsterdam, it's no different. A smooch cruise Then, with the sun slowly setting, it's time to end your evening. If your partner's hungry, tell them you'll get takeout, but not before you stroll to Centraal Station to see the boats. Then, without warning, surprise your beloved with a luxury dinner cruise! They'll never see it coming, you devious dog. This two-and-a-half-hour cruise comes with a 5-course dinner, topped up with champagne, and features a plethora of meat, fish, or veggie options. A candlelit dinner has never been more romantic, and will end your Valentine's Day in Amsterdam with a bang! And that's our plan for Valentine's Day in Amsterdam! If you're visiting the city over the romantic period, you might be wondering what else to do while you're there. Wonder no longer. You thrill-seeking types will love our guide to adventurous japes. Forced to drag the kids along with you? Apologies, but we can help keep them entertained. Or, if your Valentine's Day in Amsterdam broke the bank, there are a bunch of cheap things you can do until payday. You are very welcome.

Dom Bewley

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Everything you need to know about Go City’s Amsterdam passes

Canals, culture and cold beer: discover the very best of Amsterdam with one handy pass and zero stress.

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