Amsterdam in a day: must-see attractions & canal cruises

Dive into The Upside Down Amsterdam, where an immersive social media paradise awaits! Here, you can snap incredible photos in mind-bending optical illusions, dive into funky ball pits, and explore interactive installations that will make your feed pop.Every corner is designed to be a visual playground, with playful settings and vibrant backdrops perfect for capturing the ultimate shot. Whether you're posing in gravity-defying rooms or getting lost in kaleidoscopic environments, The Upside Down offers an unforgettable experience thats tailor-made for sharing and sparking creativity.Feeling snacky? Pay a visit to The Upside Down Caf where the fun continues in their quirky menu! Enjoy extravagant milkshakes, fun food and sweet treats (vegetarian and vegan options available!)

Hop aboard for an unforgettable journey through Amsterdam's charming waterways with the Open Boat Cruise from Stromma. With small group sizes, you'll feel the personal touch from your knowledgeable skipper, who not only navigates the canals but also shares fun stories and little anecdotes. You’ll discover hidden gems and lesser-known spots, along with big landmarks, all from the comfort of a fully electric boat. This eco-friendly option ensures a serene cruise, allowing you to absorb the city's beauty and charm without the distraction of loud engines.The tour takes you through narrow, quiet canals lined with historic buildings that date back to the Golden Age, where you can see Amsterdam as it was meant to be seen—up close and personal. You can also purchase light refreshments on board, all the while enjoying stunning views. Each bend in the canal reveals something new…

Step into the spotlight at Madame Tussauds Amsterdam, the world’s greatest wax museum!Take centre stage on the red carpet alongside global superstars like Zendaya and Harry Styles and feel the glitz and glam of a true A-lister.Snap the ultimate selfie with legend Dwayne "The Rock" Johnson or join MARVEL’s Avengers with a power pose.Dive into Dutch culture and history with Masters from the Golden Age or today’s YouTubers, DJs, football stars or the Princess of Orange.Don’t miss this once-in-a-lifetime experience to get up close and personal with your favourite icons in wax form! Madame Tussauds Amsterdam is waiting to roll out the red carpet just for you.

A’DAM LOOKOUT is an observation deck with an unrivaled panoramic view of Amsterdam. You’ll see the city’s historical center, its pulsating port, the unique Dutch polder landscape and you’ll spot the famous canals which belong to the UNESCO World Heritage list. Once you've taken in the views, feel free to stay and buy a drink at the bar.Want to see Amsterdam from a view like no other? At the A'Dam Lookout, you'll find just that! Step onto the sky deck, feel the cool breeze, and let the beauty of the city work its magic. It's a perfect way to soak in the views and create memories that will last a lifetime.Complementing the experience is a state-of-the-art interactive exhibition and free audio tour about Amsterdam’s history and culture. A’DAM LOOKOUT is located on top of the A’DAM Tower in Amsterdam North.For you daredevils and thrill-seekers, get your adrenaline rush with Europe’s highest swing ‘Over The Edge’ (extra charge) and dangle 100 meters above the ground, back and forth over the edge of the tower with Amsterdam below your feet. Or take a seat in the Amsterdam VR ride, a unique virtual reality roller coaster through the city.Enjoy the unrivaled view of the Dutch capital city while the adrenaline flows through your veins.

Get your cameras at the ready as you pass the likes of Anne Frank's House, the Westerkerk, traditional canal houses from the Golden Age plus loads more, it's not only a great introduction to the city but a relaxing one.It is also a much better when there is some context behind all the sights and attractions you're looking at, so thats why 100 Highlights Cruise provides an audio guide in 19 languages.The available languages are: English, Dutch, French, German, Italian, Spanish, Portuguese, Polish, Turkish, Russian, Japanese, Mandarin, Cantonese, Arabic, Korean, Indonesian, Thai, Hindi and Hebrew.