Shopping in Amsterdam Guide

shopping amsterdam

Vacationing in Amsterdam and have some extra cash you want to burn through? You'll need a guide to shopping in Amsterdam. But where will you find one that you can trust? Here, of course. Just scroll down and see what an authentic guide to shopping in Amsterdam really looks like!

Including:

  • De Bijenkorf
  • Magna Plaza
  • Nine Little Streets
  • Haarlemmerstraat
  • Albert Cuyp Market
  • and more!
Image of City, Urban, High Rise, Apartment Building, Condo, Housing, Office Building, Clock Tower, Tower,

Image courtesy of Travel-Fr/Shutterstock

Where the labels lie

Let's kick off our guide to shopping in Amsterdam with the big guns. If you're the sort to drip yourself in nothing but the biggest names and designer labels, spend your money more wisely! Just kidding, no judgment here. The good news is that Amsterdam more than caters to your opulent lifestyle choices thanks to De Bijenkorf, a chain of high-end department stores. They have stores all over the Netherlands, but you'll find their massive Amsterdam branch looming over Dam Square like a wealthy obelisk.

Step inside its inviting revolving doors, and you'll be blown away by the number of floors on offer. Brands carve out their own territory here, defending it fiercely from neighboring competitors. Many, like Gucci, are so 'exclusive' that you'll have to wait by a rope cordon to be let in. Like a club, but no one's dancing or having fun.

Still, if it's designer brands you want, it's designer brands you'll get, with countless big names calling this mausoleum to untethered consumerism home.

Image of City, Metropolis, Urban, Road, Street, Person, Traffic Light, Office Building, Bicycle, Arch, Gothic Arch,

A massive plaza

Another structure that towers over Dam Square is the appropriately titled Magna Plaza, which roughly translates to Really Massive Place. Maybe. This grandiose building mirrors London's Parliament buildings, which was by design.

Inside, you'll find a more rounded shopping experience, with food stores and restaurants cohabiting with fashion brands, cosmetics shops, and jewelry boutiques. And all of that sweet, sweet shopping is backed by the Magna Plaza's stunning interiors, which give every trip a sense of regality. Your bank account will feel pretty regal, too, because shopping is addictive, and you may have a problem.

If you sit in Dam Square and squint hard enough, you can pretend that Magna Plaza and De Bijenkorf are facing off against one another, determined to be the best shopping complex on the block. Don't worry; they can't hurt you.

Image of Clock Tower, Tower, City, Urban, Neighborhood,

Nine streets for nine treats

Away from the hustle and bustle of Amsterdam Central, you'll comfortably find some of the best shopping in the city. And better yet, given the city's size, you can easily walk there from Centraal Station in about 15 minutes.

The Negen Straatjes, or 'Nine Little Streets' are, well, nine streets that emanate from Amsterdam's canal ring - colloquially called 'the ring'. Walk along these revered streets, and you'll find a wealth of unique boutiques, smaller designer shops from all over the world, as well as cafes, bars, and restaurants where you can rest your burdened feet.

The perfect answer to the busyness of the aforementioned department stores, these streets are as much residential zones and daytime hangout spots as they are shopping destinations. So, head there, shop to your heart's content, and breathe in all that space and calm. Nice.

Image of City, Neighborhood, Road, Street, Urban, Person, Bicycle, Vehicle, Motorcycle, Handbag,

Image courtesy of Harry Beugelink/Shutterstock

Sound the Haarlem!

Just a stone's throw from Centraal Station to the west, you'll find a quirky, calm, and clean shopping paradise to rival Nine Little Lanes! It's called Haarlemmerstraat, and along with its brother Haarlemmerdijk, it's one of the city's often overlooked gems.

With a whole host of boutique shops, salons, and an underrated bar scene, it's a great place to spend your day, do some shopping, eat some food, and then experience the nightlife. Plus, you're so close to the water you might as well have a wander to Amsterdam's shores - you'll find even more bars, cafes, and restaurants there!

Image of Person, Flag, Netherlands Flag,

Image courtesy of AsiaTravel/Shutterstock

On the cuysp of greatness

Of course, department stores and packed high streets aren't the only places for you to flex your plastic. You forgot about markets, silly. No self-professed guide to shopping in Amsterdam would be worth a thing without mentioning the city's brilliant market scene. And arguably, the jewel in its market crown is the Albert Cuypmarkt.

Located in trendy De Pijp, it's one of Europe's biggest open-air markets, offering visitors and would-be shoppers a whole host of foods, clothes, accessories, and even flowers.

If you're staying in an Airbnb, it's the perfect place to buy fresh groceries to cook up your own delights. Or, if the hotel is taking care of all that for you, go try some of the freshly cooked foods on offer! You'll find many uniquely Dutch treats available, including stroopwafels - the country's best.

Image of City, Road, Street, Urban, Adult, Male, Man, Person, Bicycle, Vehicle, Plant, Cycling, Bag, Handbag,

Image courtesy of Tupungato/Shutterstock

Hoof it up the street

Fashion seekers, beware. Some of Amsterdam's best shopping can be found at PC Hooftstraat, a short walk from the city's museum district.

Arguably Amsterdam's most affluent shopping district, you'll find a wealthy world of designer brands from across the globe. Need some Mulberry in your life? Jonesing for some Chanel? PC Hooftstraat's got you covered.

Plus, its location is a massive bonus if you want to combine your shopping shenanigans with a little culture. The Rijksmuseum, Moco Museum, and the Van Gogh Museum are right around the corner. And let's be honest, after all that swiping, you might require some calm and inspiring sights.

Image of Urban, City, Person, Adult, Male, Man, People, Backpack, Bag, Pedestrian, Traffic Light, Road, Street, Bicycle, Handbag, Motorcycle,

Image courtesy of Harry Beugelink/Shutterstock

Kalvern Klien? Kinda

Another of Amsterdam's famous shopping streets, Kalverstraat is a more modest shopping experience. You'll find its beginning at the foot of Dam Square, because of course you will. Dam Square - the hub of many shopping opportunities.

This one is arguably the busiest on the list, so strap in for some shambling. Unlike some of the others on this list, Kalverstraat is a more typical high street affair, with sneaker shops, affordable clothing stores, and well-known cosmetic spots. Nike, Lush, and Zara are just some of the many global brands you'll find on this list.

While you could spend the whole day here, we'd recommend you know where you're going, get in, and get out - it simply draws too big a crowd to be considered a fun day out.

Image of Hat, Cap, Adult, Female, Person, Woman, Beanie,

Waterloo, baby

We'll end this list on a bit of an oddity. Unlike Albert Cuypmarkt, Waterloopleinmarkt is a bit of a free-for-all. This flea market lets anyone come and set up a stall to flog their undesirables, so expect garage sale energy.

However, anyone who's dared enter the realm of the garage sale knows this is no sleight. In fact, you'll find things at Waterloopleinmarkt you may not find anywhere else. Bargain hunt for rare toys, antiques, furniture, and other unwanted (and unvalued) items, snap them up in a pinch, and then sell them on to become a multi-billionaire. Chin up - anything is possible.

And that's our guide to shopping in Amsterdam!

Dom Bewley
Go City Travel Expert

Continue reading

New Year's Eve fireworks over Amsterdam
Blog

New Year's Eve in Amsterdam - Things to do

New Year’s Eve is a magical time in Amsterdam. Trees festooned with fairy lights glitter along the canal paths, the streets are filled with happy people munching traditional oliebollen (little Dutch donuts), and fireworks light the sky from morning till midnight, and indeed beyond. It’s party central here, with dozens of club nights, warehouse raves and unofficial street parties taking place right across town, and you’re never far from the fun.  Pro-tip: don’t go anywhere in Amsterdam on New Year’s Eve without a booking. Make reservations for dinner and book ahead for any ticketed events. Oh, and be sure to sort your accommodation well in advance if you don’t want to end up paying top dollar for some suburban shack miles from the action. With that in mind, dive in for our whistlestop guide to spending New Year’s Eve in Amsterdam. New Year’s Eve in Amsterdam: Things to Do in the Morning That old saw about the early bird catching the worm has perhaps never been truer than when sightseeing in Amsterdam on New Year’s Eve. Our advice? Rise with the lark and be prepared for attractions to close early (or indeed not open at all). This is a great time to see Amsterdam from the water on a classic cruise, with Christmas lights shimmering and rippling across the surface of the canal as you sail serenely past landmarks including Anne Frank’s House and the Westerkerk. At this time of year, there will also be cruises specifically designed to route past highlights of the enchanting Amsterdam Light Festival (of which more later). Amsterdam isn’t short of a museum or two either. The Rijksmuseum – five floors of European masterpieces including Vermeer’s The Milkmaid and Rembrandt’s Night Watch – is certainly the most essential. But there are plenty of weird and wonderful alternatives if you’re just not that into staring at old paintings. Hit up the Amsterdam Tulip Museum for a fragrant dive into one of the country’s national emblems. Peruse the private collection of one of the most dedicated pipe enthusiasts on the planet. You’ll be feline just fine at cat-crazy KattenKabinet and you can check out art of a more contemporary stripe at the bleeding-edge Moco Museum.  Staying in town a little longer? Consider an attraction pass from Go City to save $$$ on things to do in Amsterdam, including top tours, attractions, activities and more. Afternoon: Seasonal Events in Amsterdam There are two essential activities to get involved in when spending New Year’s Eve in Amsterdam. First up: the humble oliebol. This scrumptious little Dutch snack literally translates as ‘oil ball’, so you just know it’s not going to be a health food. You’ll find street vendors hawking these fried dough balls dusted with sugar on every square, by every canal and on every street corner. Well, almost. They’re a favorite festive snack of the Dutch so expect queues that only get longer as the day progresses. It’s also customary to stuff your face with handfuls of oliebollen at midnight on New Year’s Eve, so while this afternoon oliebol might be your first, we can guarantee it won’t be your last. This tasty tradition is said to ward off evil spirits so, if you need to justify that second bagful to yourself, now you can! Look out too for the oliebol’s fruitier cousin, the appelbeignet, also available just about everywhere in Amsterdam at this time of year. It gets dark early in Amsterdam in December – perfect timing, in other words, for the visual extravaganza that is the annual Amsterdam Light Festival. Brightening the long Dutch winter between December and January, this eye-popping open museum of illuminated artworks and installations takes place in and around Amsterdam’s historic center and includes unique pieces by contemporary designers, artists and architects from the Netherlands and beyond. Join a guided walking tour or take a gentle stroll around the exhibits at your own pace. Simply wait until the sun starts to set and follow the light…  Evening: New Year’s Eve in Amsterdam What you’ll also have noticed is that, come dusk, there are firecrackers, rockets and roman candles going off everywhere. Amsterdam’s fireworks laws are, shall we say, more relaxed than other parts of the world, so don’t be surprised to see kids and adults setting them off in the street. Fear factor aside, it makes for quite the spectacle, especially as the clock ticks inexorably towards midnight. It also means you can skip the official midnight display – usually held at the Kop van Java – because, trust us, you can see fireworks literally everywhere already. In fact, you’ll likely see some of the very best on the banks of the Amstel, as locals go wild with their own colorful launches. The Dutch dress to the nines for New Year’s Eve, so no slouching in baggy pants and sweaters! Bust out the glad rags and glam it up for a night out at some of Amsterdam’s glitziest addresses. Start with one of the decadent dinner packages at the likes of the opulent Grand Café Krasnapolsky or the Michelin-starred White Room. These and many other flashy (and not so flashy) Amsterdam restaurants offer multi-course packages that come (more often than not) with a glass of fizz to toast the New Year at midnight. And remember: advance booking is essential! There will be literally hundreds of club nights and parties to choose from in Amsterdam on New Year’s Eve. Dance yourself dizzy at Madam on the 20th floor of the iconic A’DAM Tower (Amsterdam’s highest nightclub, no less), shimmy the night away at the annual Awakenings bash at Gashouder, or just hit up the nearest public square. You’ll find some of the best unofficial New Year’s parties taking place on Leidseplein, Nieuwmarkt and Dam Square. Don’t forget to bid fellow revelers a hearty ‘Gelukkig Nieuwjaar!' through mouthfuls of oliebollen as the bells peal out. And Finally… It’s the morning after the night before, so what could be more natural than joining thousands of brave Dutch men and women in the time-honored tradition of dashing into the icy waters of Zandvoort aan Zee. Anyone can take part in this crazy New Year’s Day activity – you just need to register online first. Shivering participants are rewarded afterwards with a certificate and a much-needed cup of hot pea soup. Enjoy! Save on activities and attractions in Amsterdam Save on admission to Amsterdam attractions with Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
Blog

A Guide to King’s Day | Amsterdam Pass

Guide to King's Day in Amstedam A Kings Day Amsterdam experience should be on everyone’s bucket list and here’s why Visiting Amsterdam during Kings Day (Koningsdag) will be a time to remember, guaranteed. Join in the national celebrations as locals and tourists alike gather for the biggest street party of the year and carry on the festivities in local pubs and bars when the sun goes down. The best bit – you’ll never have seen so much orange in your life! Amsterdammers are known for their partying, and any stay in the city will offer you countless opportunities for a night out, but the best party of the year is the annual Kings Day which falls on the 27 th April in 2019. For a glimpse of the King and Queen on Kings Day Netherlands locals will also be awaiting the arrival of the royal family at the appointed city. A yearly tradition, the royals take it in turns to visit a different location around the country each birthday. You might catch a glimpse of their appearance on TV. History of Kings Day To set the scene, Kings Day, named after the current head of the royal family King Willem-Alexander, is a celebration of the King’s birthday in 1967. While this date has only been in place since 2014, the tradition dates back over a century when the first Koningsdag (only called Koninginnedag – Queen’s Day) was celebrated in 1885 in honour of Queen Wilhelmina. The exact day it is celebrated may have changed over the years, as well as the royals, but the exuberance and joviality has stayed consistent – if not grown more fervent! As a tribute to the House of Orange-Nassau it’s an unspoken rule that on this day you should dress up in orange - only. Head to toe is encouraged. It’s no small matter, this orange theme. From bright orange attire, to dyed hair and face paint, people sipping on orange-coloured drinks and wearing orange inflatable crowns, with some even dressing up as the king and queen themselves, it really is an occasion to let go of any inhibitions and join in the mass – in orange. Kings Day Celebrations The day’s activities start out civilised and you’ll find the streets bustling in a never-ending jumble sale with residents selling second-hand items called locally, the vrijmark, or free market. If you’re visiting this vibrant capital with your kids, there’s plenty to keep them entertained, too, with street games, face painting and the free family-friendly Bredeweg Festival in the Oost District, which has fairground rides and performances taking place over the weekend. The streets will be packed full of nationals and tourists alike joining in on the festivities and it doesn’t stop there. Head to the canals for a big daytime dance party and to witness thousands of boats, decorated for the event. If you can’t manage to get onto a boat (usually its VIP only) try and squeeze onto the bridges for the best view. If big crowds aren’t your thing – and it’s no exaggeration, these crowds are big; thousands come in from towns and cities around the country to the capital – use this time to visit the handful of museums that aren’t closed on this historic day. It’s actually one of the best times to visit Anne Frank Huis , usually one of the sights with the longest queues, as well as the Van Gogh Museum and Rijksmuseum in the Museumplein. You can still show solidarity by turning up in orange, though. To fully make the most of your Kings Day Amsterdam experience, there will be plenty of opportunities to party from day and well into the night. While most of the street parties and activities kick off around midday, head to Westerstraat, Prinsengracht or Reguliersdwarsstraat once things wind down. This national holiday is a great time to see big name DJs headlining at the clubs, or just enjoy the high spirits with some Dutch craft beer, well into the early hours, with your new local friends. If all of that seems a bit overwhelming and you’re not quite sure what you’ll end up doing when the time comes, download the Kings Day App when you get there, where you’ll find all the up-to-date information on the day. It’s no small feat, this fun-filled event feels more like a festival than a national holiday! Tip: accommodation will book up fast during this weekend, so it is advised to book well in advance to ensure you get a room. Also, note that most businesses and services around the city will be closed on the 27 th April as it is a public holiday. Public transport is also affected and routes may be altered.
Go City Expert

Have a 5% discount, on us!

Sign up to our newsletter and receive exclusive discounts, trip inspiration and attraction updates straight to your inbox.