Shopping in Amsterdam Guide

UPDATED JULY 2024
shopping amsterdam

Vacationing in Amsterdam and have some extra cash you want to burn through? You'll need a guide to shopping in Amsterdam. But where will you find one that you can trust? Here, of course. Just scroll down and see what an authentic guide to shopping in Amsterdam really looks like!

Including:

  • De Bijenkorf
  • Magna Plaza
  • Nine Little Streets
  • Haarlemmerstraat
  • Albert Cuyp Market
  • and more!
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Where the labels lie

Let's kick off our guide to shopping in Amsterdam with the big guns. If you're the sort to drip yourself in nothing but the biggest names and designer labels, spend your money more wisely! Just kidding, no judgment here. The good news is that Amsterdam more than caters to your opulent lifestyle choices thanks to De Bijenkorf, a chain of high-end department stores. They have stores all over the Netherlands, but you'll find their massive Amsterdam branch looming over Dam Square like a wealthy obelisk.

Step inside its inviting revolving doors, and you'll be blown away by the number of floors on offer. Brands carve out their own territory here, defending it fiercely from neighboring competitors. Many, like Gucci, are so 'exclusive' that you'll have to wait by a rope cordon to be let in. Like a club, but no one's dancing or having fun.

Still, if it's designer brands you want, it's designer brands you'll get, with countless big names calling this mausoleum to untethered consumerism home.

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A massive plaza

Another structure that towers over Dam Square is the appropriately titled Magna Plaza, which roughly translates to Really Massive Place. Maybe. This grandiose building mirrors London's Parliament buildings, which was by design.

Inside, you'll find a more rounded shopping experience, with food stores and restaurants cohabiting with fashion brands, cosmetics shops, and jewelry boutiques. And all of that sweet, sweet shopping is backed by the Magna Plaza's stunning interiors, which give every trip a sense of regality. Your bank account will feel pretty regal, too, because shopping is addictive, and you may have a problem.

If you sit in Dam Square and squint hard enough, you can pretend that Magna Plaza and De Bijenkorf are facing off against one another, determined to be the best shopping complex on the block. Don't worry; they can't hurt you.

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Nine streets for nine treats

Away from the hustle and bustle of Amsterdam Central, you'll comfortably find some of the best shopping in the city. And better yet, given the city's size, you can easily walk there from Centraal Station in about 15 minutes.

The Negen Straatjes, or 'Nine Little Streets' are, well, nine streets that emanate from Amsterdam's canal ring - colloquially called 'the ring'. Walk along these revered streets, and you'll find a wealth of unique boutiques, smaller designer shops from all over the world, as well as cafes, bars, and restaurants where you can rest your burdened feet.

The perfect answer to the busyness of the aforementioned department stores, these streets are as much residential zones and daytime hangout spots as they are shopping destinations. So, head there, shop to your heart's content, and breathe in all that space and calm. Nice.

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Sound the Haarlem!

Just a stone's throw from Centraal Station to the west, you'll find a quirky, calm, and clean shopping paradise to rival Nine Little Lanes! It's called Haarlemmerstraat, and along with its brother Haarlemmerdijk, it's one of the city's often overlooked gems.

With a whole host of boutique shops, salons, and an underrated bar scene, it's a great place to spend your day, do some shopping, eat some food, and then experience the nightlife. Plus, you're so close to the water you might as well have a wander to Amsterdam's shores - you'll find even more bars, cafes, and restaurants there!

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On the cuysp of greatness

Of course, department stores and packed high streets aren't the only places for you to flex your plastic. You forgot about markets, silly. No self-professed guide to shopping in Amsterdam would be worth a thing without mentioning the city's brilliant market scene. And arguably, the jewel in its market crown is the Albert Cuypmarkt.

Located in trendy De Pijp, it's one of Europe's biggest open-air markets, offering visitors and would-be shoppers a whole host of foods, clothes, accessories, and even flowers.

If you're staying in an Airbnb, it's the perfect place to buy fresh groceries to cook up your own delights. Or, if the hotel is taking care of all that for you, go try some of the freshly cooked foods on offer! You'll find many uniquely Dutch treats available, including stroopwafels - the country's best.

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Hoof it up the street

Fashion seekers, beware. Some of Amsterdam's best shopping can be found at PC Hooftstraat, a short walk from the city's museum district.

Arguably Amsterdam's most affluent shopping district, you'll find a wealthy world of designer brands from across the globe. Need some Mulberry in your life? Jonesing for some Chanel? PC Hooftstraat's got you covered.

Plus, its location is a massive bonus if you want to combine your shopping shenanigans with a little culture. The Rijksmuseum, Moco Museum, and the Van Gogh Museum are right around the corner. And let's be honest, after all that swiping, you might require some calm and inspiring sights.

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Kalvern Klien? Kinda

Another of Amsterdam's famous shopping streets, Kalverstraat is a more modest shopping experience. You'll find its beginning at the foot of Dam Square, because of course you will. Dam Square - the hub of many shopping opportunities.

This one is arguably the busiest on the list, so strap in for some shambling. Unlike some of the others on this list, Kalverstraat is a more typical high street affair, with sneaker shops, affordable clothing stores, and well-known cosmetic spots. Nike, Lush, and Zara are just some of the many global brands you'll find on this list.

While you could spend the whole day here, we'd recommend you know where you're going, get in, and get out - it simply draws too big a crowd to be considered a fun day out.

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Waterloo, baby

We'll end this list on a bit of an oddity. Unlike Albert Cuypmarkt, Waterloopleinmarkt is a bit of a free-for-all. This flea market lets anyone come and set up a stall to flog their undesirables, so expect garage sale energy.

However, anyone who's dared enter the realm of the garage sale knows this is no sleight. In fact, you'll find things at Waterloopleinmarkt you may not find anywhere else. Bargain hunt for rare toys, antiques, furniture, and other unwanted (and unvalued) items, snap them up in a pinch, and then sell them on to become a multi-billionaire. Chin up - anything is possible.

And that's our guide to shopping in Amsterdam!

Dom Bewley
Go City Travel Expert

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Amsterdam in January

If you’re looking to satisfy your winter wanderlust in a city known the world over for its cultural and historical value, then a trip to Amsterdam in January could be just the ticket. So long as you can brave the European winter chill, January offers the perfect opportunity to experience the capital of Dutch delights during one of its quietest and therefore most genuine periods. Visiting Amsterdam in January Average Temperature: 33 - 39°F • Average Rainfall: 8 days/month • Average Sunshine: 2 hours/day January serves as somewhat of a renewal of Amsterdam’s low-season. With most of the festive celebrations of December now long wrapped up, the beginning of the new year sees tourism rates enter a seasonal lull which will last into the coming months. While the Dutch capital is still alive and kicking in this period, you’ll have the chance to experience it during one of its most quiet periods. While the city never truly sleeps due to its multifaceted appeal, you’re likely to find yourself fighting much less with crowds at popular attractions. If that wasn’t enough, visiting in this period will also likely give you the benefit of off-season accommodation rates and airfare. With winter now in full swing, you can expect January to be a month to wrap up well for. Alongside average temperatures flirting just above freezing, you’re also likely to experience at least one day of rain per week. Warm, waterproof clothing is therefore a must, particularly if you plan on exploring the city’s iconic open squares and winter festivities. Things to do in January Given the average weather of Amsterdam in January, you’d be forgiven for wanting to forego exploring’s famous canals and architecture in place of more indoor activities. If you’re looking to stay toasty, then January could be a fantastic time to fit in more of the city’s renowned cultural and historical hubs. Having been home to many celebrated artists both past and present, Amsterdam is unsurprisingly filled to the brim with some of Europe’s best art galleries. Leading the charge is the Rijksmuseum, home to the Netherlands’ largest collection of artworks and historical artifacts. Among this collection are over 20 pieces by Rembrandt, including the prized ‘Night Watch’, and four by Vermeer, such as ‘The Milkmaid’ and ‘Woman Reading a Letter’. Second only to the Rijksmuseum is the Van Gogh Museum, home to the world’s most complete collection of the late post-Impressionist painter’s works. Just down the road is also the MOCO Museum, standing as a celebration of such popular contemporary artists as Damien Hirst and Jeff Koons. For your fill of Dutch history, you’ll want to make your way to the likes of the Amsterdam Museum and the Maritime Museum, each offering key insights into the respective histories of Amsterdam as a whole and the nautical pursuits of the Netherlands. Also popular is the Anne Frank House, where a biographical museum now stands in memory of the Jewish wartime diarist. If you happen to be visiting Amsterdam in early January, you’ll see the tail end of the Ice*Amsterdam festival. Hard to miss due to its huge presence on the busy Museumplein, this winter celebration comprises a central ice-skating rink complemented by market stalls, food stands and winter bars where you can warm up with a hearty cup of hot chocolate milk. Events in January New Year’s Day If you’re visiting Amsterdam over New Year’s Eve and find yourself still buzzing from a night of celebration, then you can join thousands of locals and visitors alike for the New Year Swim. On January 1, many flock to take a simultaneous dip in the North Sea as a symbolic way of washing off the previous year and starting the new one afresh. And fresh is the operative word here because the North Sea will be cold. This isn’t a tradition for the faint of heart, but it’s a must-do if you really want an authentic Dutch New Year experience. After a brief dip in the sea, you can join your fellow revelers on the beach and continue the festivities with high spirits and a hot cup of pea soup to warm your chilled bones. As you might expect, New Year’s Day is a public holiday in the Netherlands, meaning many stores and services will be closed for the day. This makes it a perfect time to rest after a night of festivity. Just make sure to grab any provisions and hangover cures ahead of time! Amsterdam Light Festival Running alongside the holiday season, the Amsterdam Light Festival illuminates the Dutch capital with impressive light displays by designers, artists and architects from around the world. Taking place throughout December and January, the festival typically showcases around 30 unique art installations, bringing an even more magical touch to an already festive city. One of the most popular activities of the Light Festival is to take a canal cruise in the evening. These boat tours offer a chance for visitors and locals alike to see the city from a different perspective, offering unique insights into the history of prominent neighborhoods while also exploring the artworks lining the banks of the canals. National Tulip Day The third Saturday in January marks the official start of tulip season in the Netherlands with National Tulip Day. On this day, Amsterdam's Dam Square makes way for a garden of around 200,000 tulips, grown carefully over the preceding months in controlled, indoor environments. Thousands of visitors flock to this garden each January to pick their own free bunch of tulips, and many florists from this point forward will begin promoting the new tulip season. IMPRO Amsterdam For roughly a week in late January, a handful of Amsterdam’s key theatres become host to the IMPRO festival. Celebrating all facets of improvisational theatre, the festival attracts high caliber players from around the world to come together in a series of shows held throughout the week. The festival’s extensive program of events also includes open workshops for visitors of all backgrounds and capabilities to try their hand at improv.
Robert Heaney
amsterdam alone
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Things to do Alone in Amsterdam

They say that 1 is the loneliest number. But what do they know? Sometimes, having the freedom to do and see whatever you want whenever you want is just what you need. So, if you're visiting Amsterdam alone, or you have a day to yourself, what are the best things to do? Well, we're going to tell you. Right now. So sit back, scroll down, and retain all this sweet information, because these are our picks for the best things to do alone in Amsterdam! Including: Museums Boat tours Bike rental Stadium tours Brewery visits   Image courtesy of Gerard Arrey/Shutterstock Artifact watching Why not go check out a museum while you're on your lonesome? You get to stay as long as you want, and no one need drag you around any museum that doesn't interest you! The Moco Museum is for the modern art enjoyer, with an unofficial 'residency' courtesy of street art legend Banksy. Inside, you'll find works from many artists besides the elusive stenciler, each with their own views on modern life, governance, and greed. Truly some eye-opening works lie within, and plenty of photo ops, should you dare ruin the moment with your need for social media attention. Or, on the more classic side of art is the Rijksmuseum. Featuring works from luminaries of the Dutch Golden Age of painting, discover well-known pieces from Rembrandt, Vermeer, and many more. The museum houses over 8,000 works of art, so good luck seeing them all in one day! Or, if science is more your jam, big and little kids will love the NEMO Science Museum. With hundreds of interactive exhibits across multiple floors, exploring everything from electricity to chemical reactions, there's something for everyone inside. Then, when you're done, head to the roof for more exhibits embedded in a luscious garden.   Bayside High Or, leave your seasick friends and family at home and go explore Amsterdam on the open ocean. Well, not the ocean per se, but certainly on the city's many canals and rivers! If you want to see Amsterdam's highlights all rolled into one waterborne trip, then why not hop on a boat tour of the city? There are multiple stops along the way, giving you the opportunity to stretch your legs, explore, and snap some sweet pics. You'll head past the Rijksmuseum, Vondelpark, Centraal Station, and the Anne Frank House. Or, if you want to see what else the country has to offer, and take a roundtrip tour of The Hague, Rotterdam, and Delft! You'll tour Rotterdam's illustrious harbor by boat, see the historic Delft town center, and then onto The Hague, the governing center of the whole country. Just make sure you set aside a day for this one, because you'll be exploring for hours on end!   Two wheels, one rider Another fantastic way to explore Amsterdam on your own is by bike. It's no secret that Amsterdam is the most cycle-friendly city on Earth, so why not rent one for yourself and see what all the fuss is about? There's pretty much no place you can't go on a bike; even many of the country's freeways have cycle lanes! It's the easiest way to make your way through Amsterdam's many winding, cobbled streets as you explore the city from top to bottom. Then, swap urban for flora at one of Amsterdam's brilliant parks, which are all cycle-friendly too! A fair warning: the cyclists that call Amsterdam's lanes home take no prisoners. If you're a bit rusty, or are getting used to the hired bike's gears, do yourself a favor and go practice in a park. There's no room for slowpokes in the fast lane, baby, and you're likely to be stared at or tutted if you fumble your way on the lanes.   Image courtesy of Vladimir Zhoga/Shutterstock Stepover into history For the soccer fans out there, you might not wish to drag your partner out to a stadium tour. Not everyone digs the beautiful game, and there probably aren't many things more boring than a non-fan to walk around a stadium staring that silverware that means nothing to them. So, leave your soccer-hating partner in the dirt, and do yourself a favor. Go take a tour of the Johan Cruijff Stadium, home of European juggernauts Ajax. Comfortably the Netherlands' best team for decades, this 75-minute tour will take you around the team's facilities, including the changing room, down the tunnel, and even pitchside. Then, explore the extensive trophy cabinet, with many domestic and European trophies won by soccer legends like Johan Cruijff, the stadium's namesake. Simply the best, and one of the most perfect things to do alone in Amsterdam if you're the only soccer fan!   Go grab a beer Of course, one of life's many pleasures is sitting out in the sun, sipping a beer, and letting the warm calmness wash over you. Just us? Surely not. Thankfully, if that sounds like paradise to you, Amsterdam's got some treats you shouldn't miss. For craft beer connoisseurs, hop on a free ferry from Centraal Station over to Amsterdam Noord. There, a short walk from the harbor, you'll find the Oedipus Taproom, a delightful brewery cum bar, with plenty of outside seating, friendly staff, and a comprehensive number of different beers on tap. You can even order a burger from the resident eatery 'The Beef Chief'. Don't worry; they do veggie and vegan burgers too, if murder isn't your acquired taste. And, as the staff and patrons are both incredibly welcoming, with conversations struck up left, right, and center, it's one of the best things to do alone in Amsterdam! Or, if you want a more touristy experience, why not take a tour of the Netherlands' favorite amber export, Heineken? At the Heineken Experience, you'll tour the very first Heineken brewery, which opened nearly 200 years ago. You'll learn about the brand's heritage, how it's brewed, and what innovations they're planning to bring to the beer game. And don't worry, when all is said and done, you'll get a chance to try a couple of glasses yourself, on the house. And those were our picks for the best things to do alone in Amsterdam!
Dom Bewley

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