Things to do near the Rijksmuseum

The Rijksmuseum is the jewel in Amsterdam’s sightseeing crown, but there are plenty more splendid attractions within just a few minutes’ walk of this must-see art museum. Discover the ostentatious Royal Palace, sip amber nectar at the Heineken Experience, meet the Dutch royal family in Madame Tussauds and more in our guide to all the best things to do near the Rijksmuseum in Amsterdam…

Published: January 9, 2025
Tram passing in front of Amsterdam's Rijksmuseum

A Short Guide to the Rijksmuseum

Rembrandt's 'The Night Watch' in the Rijksmuseum

The national museum of the Netherlands is also the country’s largest, and boasts a collection of Dutch, European and international art that, in terms of sheer quality, puts it right up there with the likes of the Louvre and St Petersburg’s State Hermitage. 

You’ll find the Rijksmuseum in (where else?) the Museum District, right in the heart of the city. Step inside to experience world-renowned works of art including the museum’s centerpiece: The Night Watch. This Dutch Golden Age masterpiece by local lad Rembrandt is so awe-inspiring that it has a gallery all to itself! Elsewhere in the museum, you can ogle similarly stunning landmark pieces by the likes of Vermeer, Tintoretto, El Greco, Rubens, and van Dijk.

The Rijksmuseum and many more must-see Amsterdam attractions are included with the Amsterdam pass from Go City, which can save you up to 50% on regular admission prices. Click here to find out more.

And so, without further ado, here’s our pick of all of the *other* great things to do near the Rijksmuseum in Amsterdam…

The Royal Concertgebouw

The Royal Concertgebouw in Amsterdam

If you’re going to take in just one show when in Amsterdam, make it a performance at the 19th-century Royal Concertgebouw, just the other side of the Museumplein from the Rijksmuseum. The pin-drop acoustics inside the grand auditorium are considered some of the best on the planet for classical music performances, and it’s where you can hear symphonies by the renowned Royal Concertgebouw Orchestra exactly as they’re meant to be heard. Book your seat well in advance, and nab tickets for free weekday lunchtime recitals for the win. 

The Stedelijk and Moco Museums

Art lover inside the Stedelijk Museum

Still in the museum district, the Stedelijk is where it’s at for modern and contemporary art and design – think Matisse, Warhol, Pollock, Picasso, Rothko, Kandinsky and Lichtenstein, to name just a few. Expect paintings, sculptures, installations, graphic design and more. The nearby Moco Museum, set in a striking townhouse overlooking Museumplein, brings us bang up to date with iconic pieces by Banksy, Damien Hirst, Jeff Koons and others.

Pro-tip: admission to both galleries is included with the Go City Amsterdam pass.

The Van Gogh Museum

Sunflowers in front of street sign for the Van Gogh Museum

We’re in the capital of the Netherlands, so of course there has to be a museum dedicated to the work of the Post-Impressionist Dutch maestro. You’ll find the Van Gogh Museum just a few minutes walk from the Rijksmuseum in (where else?) the Museumplein. Inside, the world’s largest collection of van Gogh artifacts – including paintings, sketches and letters – features trademark van Gogh motifs galore, including sunflowers, almond blossoms, irises, wheat fields and, of course, selfies.

Don’t miss dark early masterpiece The Potato Eaters, then brighten your day by bathing in the pin-perfect artistry of Sunflowers and Self Portrait with Pipe. You can also view notable works by van Gogh’s influences and contemporaries, including paintings by Toulouse-Lautrec and Monet, and sculptures by Rodin. Be sure to pick up reproductions of your favorite van Gogh pieces in a dozen different formats (print, poster, notepad, mug) at the excellent gift shop.

The Heineken Experience

Beer bottles in a brewery

All that art and culture left you thirsty? You’re in luck. Fans of the amber nectar will be in seventh heaven at the Heineken Experience, a tour and – yes – tasting experience at the original Heineken brewery, just along the canal from the Rijksmuseum in Amsterdam.

Step inside this monolithic red-brick edifice, where guides will whisk you around the decommissioned brewing equipment, including Insta-perfect giant copper stills, and clue you in on the beer-brewing process.

You’ll get a chance to see, touch and sniff raw ingredients like hops before – thirst well and truly worked-up – the tour concludes in the tasting room with not one but two complimentary glasses of the good stuff. Proost!

The Vondelpark

Ornate sign at the entrance to Vondelpark

You’re never far from world-class art in Amsterdam, and there’s plenty more eye candy to ogle in the city’s largest urban park: the Vondelpark. Take a walk 15 minutes west of the Rijksmuseum to check out the abstract (and huge!) concrete Picasso sculpture Figure découpée (aka L’oiseau/The Bird), and the towering bronze statue of park namesake Joost van den Vondel.

There’s plenty more you can see and do here, too. Stroll the park’s 120 acres to seek out its 70-or-so sculptures and statues, stop to smell the flowers in the spectacular rose garden, and scratch your selfie itch at the riverside Riekermolen windmill. 

In summer, the park’s magical Openluchttheater hosts live open-air events from theater to stand-up comedy and kids entertainment, while picnicking families sprawl in the shade of lofty poplars.

Anne Frank House

Statue of Anne Frank near Anne Frank House

Set on the banks of the Prinsengracht canal a couple of clicks north of the Rijksmuseum, Anne Frank House is – perhaps unsurprisingly – the most moving of all of Amsterdam’s museums. Visitors can step inside the warehouse’s secret annex, the Frank family’s hiding place during World War II, as described in heartrending detail in Anne Frank’s Diary of a Young Girl.

There’s also an insightful exhibition that explores the Holocaust, viewed through the lens of Anne’s diaries. Harrowing but essential stuff.

Dam Square

The Royal Palace on Dam Square

Not far from Anne Frank House, Dam Square is home to several more must-see Amsterdam attractions, not least the neo-gothic Nieuwe Kerk. Admire its splendid 15th-century architecture and striking stained-glass windows and be sure to catch the regular exhibitions and recitals held here.

Right next door, the Royal Palace (pictured) is a flamboyant throwback to the Dutch Golden Age that’s still used for official royal receptions to this day. You can take audio tours of this baroque confection when it’s not being used by people with more money and influence than you. The kind of people, in fact that you can meet at Amsterdam’s outpost of Madame Tussauds, where King Willem-Alexander and Queen Maxima are rendered in wax alongside Hollywood A-listers, Dutch sporting legends, and Marvel’s Avengers.

Looking for more things to do near the Rijksmuseum? Save on your sightseeing with the Amsterdam pass, which can cut the cost of entry to tours, activities and attractions in half! Hit the buttons below to find out more and to bag your Amsterdam pass...

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Family cycling through flower fields in the Netherlands
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Amsterdam to Keukenhof Transport and Best Time to Visit

Keukenhof opens to the general public between March and May every year. Dates vary a little year on year but, in general, we’re talking roughly March 21 to May 12. During this period, the gardens open daily from 8AM-7.30PM, with half hourly entry slots available to book in advance here. The best time to visit kind of depends on your point of view. If you’re looking to dodge the larger crowds, the official website recommends pitching up on Monday, Tuesday or Wednesday when the gardens are at their quietest, though bear in mind it’s all relative and you’re unlikely to have completely unobstructed views of the exhibits at any time. Arrive before 10.30am or after 4pm for some of the least busy times and for Insta-perfect snaps courtesy of that special morning and evening light. The flowers themselves bloom when they’re ready. That means daffs, crocuses, hyacinths and some types of tulip will be at their best early in the season while others, like the bigger tulip varieties, bloom later. Keukenhof’s visitor numbers peak during the Easter holidays and in April, when you’re most likely to catch the largest selection of bulbs in full flower. There’s also a one-day flower parade in the middle of the month, when beautiful floats crammed with fragrant flowers weave their way along a 42-kilometer route between Noordwijk to Haarlem, passing Keukenhof along the way. While obviously a great time to be at Keukenhof, this does mean multiple road closures, and its recommended you’re in the park by 11am on the day of the parade. Discover more about the flower festival and parade here. How to Get to Keukenhof There’s a bewildering variety of Amsterdam to Keukenhof transport options, from straightforward coach-and-ticket packages to going it alone on two wheels. We break down the options below. Amsterdam to Keukenhof by Coach This is hands-down the most straightforward way of getting to Keukenhof from Amsterdam and it doesn’t take a Googling genius to discover that there are almost as many tour operators offering coach+entry packages as there are tulips in the bulb fields. It’s also an option to book direct via the official Keukenhof website, here. Prices are competitive, too. You’ll only pay a premium of around €2 (vs paying for your transport and ticket separately) for the priceless privilege of having someone else do all the organizing for you. All you have to do then is pitch up at the departure point (RAI Amsterdam Convention Centre) on time, and you’re good to go. It’s also worth noting that this is the only way to travel direct from central Amsterdam to Keukenhof via public transport as all other options require a combination of train and bus. There’s a coach+entry package included with the Go City Amsterdam attraction pass, which can save you money if you’re in town for a few days and plan to avail yourself of several tours, attractions and other activities, such as an Amsterdam canal cruise, the Rijksmuseum, and Madame Tussauds. Find out more about the Amsterdam pass here. Amsterdam to Keukenhof by Public Transport There are a couple of other ways to get to Keukenhof via Amsterdam’s reliable public transport system, depending where you’re traveling from. These include Keukenhof express buses from Schiphol Airport, Leiden and Haarlem, again available via the Keukenhof website. Alternatively, savvy travelers can save a euro or two by catching the 397 bus from the city center and connecting to the Keukenhof express bus at Hoofddorp, the cheapest way to make the journey. Amsterdam to Keukenhof by Car If you want to beat the morning crowds, having your own set of wheels will definitely give you the edge over your fellow flower fanatics. The 40-minute drive to Keukenhof, sandwiched between Amsterdam and The Hague, is a fairly straightforward one, and the gardens are of course well signposted. However, there’s a reason most Amsterdammers favor getting around on two wheels (or indeed legs). Parking in the city comes at a premium and it’s very easy to rack up an eye-watering bill if you have a rental car for even a few days – all of which assumes you can find a parking spot in the first place. In happier news, it's possible to pre-book a parking spot for your visit to Keukenhof via the official website, for a relatively acceptable €7. Amsterdam to Keukenhof by Bike The Netherlands is one of the world’s best countries for cycling, with an excellent infrastructure and relatively flat landscape that makes it easy and convenient to bike to most destinations. There are 400km of lanes in Amsterdam alone, where driving is positively discouraged and most of the population gets around on two wheels. That said, it’s around 25 miles from Amsterdam to Keukenhof so this option is really only for those with a working knowledge of Dutch road regulations, who are also fit and healthy enough to make the journey there and back. It’s well worth doing though: the experience of arriving in the sensory saturnalia that is the Keukenhof flower fields, the air heavy with the scent of a million blooming tulips, crocuses, orchids (and the rest), is not one you’ll forget in a hurry. There are plenty of bike rental stores dotted around Amsterdam and your hotel may also operate its own rental service. Save on Tours, Attractions and Activities in Amsterdam Save on admission to Amsterdam attractions with Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
New Year's Eve fireworks over Amsterdam
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New Year's Eve in Amsterdam - Things to do

New Year’s Eve is a magical time in Amsterdam. Trees festooned with fairy lights glitter along the canal paths, the streets are filled with happy people munching traditional oliebollen (little Dutch donuts), and fireworks light the sky from morning till midnight, and indeed beyond. It’s party central here, with dozens of club nights, warehouse raves and unofficial street parties taking place right across town, and you’re never far from the fun.  Pro-tip: don’t go anywhere in Amsterdam on New Year’s Eve without a booking. Make reservations for dinner and book ahead for any ticketed events. Oh, and be sure to sort your accommodation well in advance if you don’t want to end up paying top dollar for some suburban shack miles from the action. With that in mind, dive in for our whistlestop guide to spending New Year’s Eve in Amsterdam. New Year’s Eve in Amsterdam: Things to Do in the Morning That old saw about the early bird catching the worm has perhaps never been truer than when sightseeing in Amsterdam on New Year’s Eve. Our advice? Rise with the lark and be prepared for attractions to close early (or indeed not open at all). This is a great time to see Amsterdam from the water on a classic cruise, with Christmas lights shimmering and rippling across the surface of the canal as you sail serenely past landmarks including Anne Frank’s House and the Westerkerk. At this time of year, there will also be cruises specifically designed to route past highlights of the enchanting Amsterdam Light Festival (of which more later). Amsterdam isn’t short of a museum or two either. The Rijksmuseum – five floors of European masterpieces including Vermeer’s The Milkmaid and Rembrandt’s Night Watch – is certainly the most essential. But there are plenty of weird and wonderful alternatives if you’re just not that into staring at old paintings. Hit up the Amsterdam Tulip Museum for a fragrant dive into one of the country’s national emblems. Peruse the private collection of one of the most dedicated pipe enthusiasts on the planet. You’ll be feline just fine at cat-crazy KattenKabinet and you can check out art of a more contemporary stripe at the bleeding-edge Moco Museum.  Staying in town a little longer? Consider an attraction pass from Go City to save $$$ on things to do in Amsterdam, including top tours, attractions, activities and more. Afternoon: Seasonal Events in Amsterdam There are two essential activities to get involved in when spending New Year’s Eve in Amsterdam. First up: the humble oliebol. This scrumptious little Dutch snack literally translates as ‘oil ball’, so you just know it’s not going to be a health food. You’ll find street vendors hawking these fried dough balls dusted with sugar on every square, by every canal and on every street corner. Well, almost. They’re a favorite festive snack of the Dutch so expect queues that only get longer as the day progresses. It’s also customary to stuff your face with handfuls of oliebollen at midnight on New Year’s Eve, so while this afternoon oliebol might be your first, we can guarantee it won’t be your last. This tasty tradition is said to ward off evil spirits so, if you need to justify that second bagful to yourself, now you can! Look out too for the oliebol’s fruitier cousin, the appelbeignet, also available just about everywhere in Amsterdam at this time of year. It gets dark early in Amsterdam in December – perfect timing, in other words, for the visual extravaganza that is the annual Amsterdam Light Festival. Brightening the long Dutch winter between December and January, this eye-popping open museum of illuminated artworks and installations takes place in and around Amsterdam’s historic center and includes unique pieces by contemporary designers, artists and architects from the Netherlands and beyond. Join a guided walking tour or take a gentle stroll around the exhibits at your own pace. Simply wait until the sun starts to set and follow the light…  Evening: New Year’s Eve in Amsterdam What you’ll also have noticed is that, come dusk, there are firecrackers, rockets and roman candles going off everywhere. Amsterdam’s fireworks laws are, shall we say, more relaxed than other parts of the world, so don’t be surprised to see kids and adults setting them off in the street. Fear factor aside, it makes for quite the spectacle, especially as the clock ticks inexorably towards midnight. It also means you can skip the official midnight display – usually held at the Kop van Java – because, trust us, you can see fireworks literally everywhere already. In fact, you’ll likely see some of the very best on the banks of the Amstel, as locals go wild with their own colorful launches. The Dutch dress to the nines for New Year’s Eve, so no slouching in baggy pants and sweaters! Bust out the glad rags and glam it up for a night out at some of Amsterdam’s glitziest addresses. Start with one of the decadent dinner packages at the likes of the opulent Grand Café Krasnapolsky or the Michelin-starred White Room. These and many other flashy (and not so flashy) Amsterdam restaurants offer multi-course packages that come (more often than not) with a glass of fizz to toast the New Year at midnight. And remember: advance booking is essential! There will be literally hundreds of club nights and parties to choose from in Amsterdam on New Year’s Eve. Dance yourself dizzy at Madam on the 20th floor of the iconic A’DAM Tower (Amsterdam’s highest nightclub, no less), shimmy the night away at the annual Awakenings bash at Gashouder, or just hit up the nearest public square. You’ll find some of the best unofficial New Year’s parties taking place on Leidseplein, Nieuwmarkt and Dam Square. Don’t forget to bid fellow revelers a hearty ‘Gelukkig Nieuwjaar!' through mouthfuls of oliebollen as the bells peal out. And Finally… It’s the morning after the night before, so what could be more natural than joining thousands of brave Dutch men and women in the time-honored tradition of dashing into the icy waters of Zandvoort aan Zee. Anyone can take part in this crazy New Year’s Day activity – you just need to register online first. Shivering participants are rewarded afterwards with a certificate and a much-needed cup of hot pea soup. Enjoy! Save on activities and attractions in Amsterdam Save on admission to Amsterdam attractions with Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
Windmill and colorful bulb fields in the Netherlands
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Keukenhof Guide: Amsterdam's Main Spring Attraction

Tulips are as synonymous with the Netherlands as windmills, clogs and stroopwafels. The Keukenhof botanical garden in Lisse, an easy day trip from Amsterdam, allows you to tick off as many as three of these national emblems in one fell swoop – they’re not quite so big on clogs here, in case you were wondering. Read on for our expert guide to visiting this essential Amsterdam spring attraction, including when to visit, how to get there, and what to see in the gardens (disclaimer: may include tulips)...  Keukenhof Guide: The Gardens in Brief Keukenhof is a sensory fiesta, where great carpets of brightly colored blooms dazzle the eye and the air is heady with intoxicating floral aromas. At around 79 acres, Keukenhof is one of the biggest flower gardens on the planet, with something in the order of seven million bulbs planted here every year. We’re talking tons of tulips of course, but that’s not all. You’ll also find many other spring favorites growing here, including daffodils, irises, hyacinths, crocuses and orchids. This ‘Garden of Europe’ is open between March and May when spring’s best blooms are at their sensational best, and you could easily spend a day here, exploring the themed flower shows, wandering the manicured woodland-style paths, boating silently along canals flanked by great flamboyant fields of tulips, and snapping Keukenhof’s Insta-perfect windmill. Keukenhof Guide: When to Visit Dates vary a little year on year, but as a general rule Keukenhof's floral fiesta runs between the spring equinox in March and the middle of May. It’s open every day throughout this period from 8AM to 7.30PM so there’s plenty of opportunity to immerse yourself in its painterly landscapes and to pack a picnic and make a whole day of it. Popularity of this Amsterdam spring attraction peaks over the Easter holidays and through April, when the flowers are at their absolute blooming best, a one-day flower parade takes place mid-month, and busloads of flower-loving tourists arrive hourly from Amsterdam, Leiden, Haarlem and beyond. Keukenhof Guide: Don’t Miss… Flower Shows This is where Holland’s expert growers really come into their own, with eye-popping themed zones and pavilions that showcase the nation's best blooms. Themes change year on year to keep things bud-fresh, but previous years have paid homage to 1960s flower power, graffiti art and tropical beaches. Art at Keukenhof As if the glorious displays of flowers weren’t eye candy enough, Keukenhof also boasts several cool visual art pieces including sculptures and installations that juxtapose beautifully with the vibrant blooms.  Canal Cruise Hop aboard an electric-powered whisper boat behind Keukenhof Windmill for a relaxing 45-minute cruise through the bulb fields that surround the gardens. Cameras at the ready for buttery yellow daffodils by the dozen, tulips by the truckload and sweet-scented hyacinths in a rainbow of colors. An audio guide will fill you in on the history of the region as well as helping novices to distinguish their tulips from their crocuses. An extra charge applies for cruises, on top of the standard Keukenhof entry fee. Keukenhof Windmill Bag that quintessential Netherlands selfie in front of Keukenhof Windmill, afloat on its ocean of vibrant spring tulips, before taking a peek inside this 19th-century treasure. It’s not just photogenic from the outside, you know: climb to the top for stunning views across the technicolor gardens. Keukenhof on Two Wheels You can rent bikes (and tandems!) right outside the entrance if you want to explore the bulb fields and canals that surround Keukenhof at your leisure. But note that you can’t cycle through the gardens, only around them. Kids’ Stuff Once the little people in your life have been suitably wowed by the flowers and windmill, let them lose themselves in the hedge maze, let off steam in the playground and say hey to the peacock, pigs, goats and rabbits in the animal meadow. Stroopwafels! We teased you with these sweet syrup-filled treats way back at the beginning of this blog so it’s only fair we elaborate further here. There are several restaurants throughout the park, serving hot and cold meals (including options for kids) all day. You’ll also find a variety of snack and coffee vendors scattered around the gardens and its these you should make a beeline for if you’re in the market for a classic Dutch stroopwafel, as well you should be. Keukenhof Guide: Ticket Options Keukenhof is no different to most popular attractions, in that you’re likely to bag the best prices by booking online in advance. For example, a pass bought direct from the ticket office on the day will set you back €23. The online price meanwhile is €19.50, saving you a tasty €3.50 to put towards those delicious stroopwafels. You can also pay for parking as well as pre-booking bicycle rental and rides on the whisper boat via the official website here. You can also find plenty of tour operators offering one-price tickets that include return coach transfers and entry to the gardens. Alternatively, pick up a Go City Amsterdam attraction pass, which includes return transfers and entry to Keukenhof as well as access to many more Amsterdam attractions, tours and activities, including the Rijksmuseum, Madame Tussauds, and the famous Amsterdam canal cruise. Find out more about the Amsterdam pass options here. How to Get to Keukenhof There’s a plethora of ways to get to Keukenhof from Amsterdam, from the straightforward (coach+entry package) to the rather more complicated (train+bus) to the adventurous (cycling 25 miles from the city center to the bulb fields, anyone?). There’s no right or wrong way to do it, and how you get there will likely depend on budget and personal preference. We take a deep dive into the various transport options here – check it out! Save on Tours, Attractions and Activities in Amsterdam Save on admission to Amsterdam attractions with Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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