Things to do in London for Pride Day

By <a href="#author-bio">Stuart Bak</a>
By Stuart Bak
Published: July 18, 2024
Revelers at a Pride parade

The Pride in London festival is one of the biggest, brightest and best on the planet, with around 30,000 participants and 1.5 million spectators. A month-long celebration of love, diversity and all things LGBTQ+, it comes complete with theatrical cabaret and drag performances, world-class nightlife, LGBTQ+ film screenings and, of course, the all-important Pride Parade that brings the festival to a flamboyant close in late June or early July. Raise your rainbow flag and dive in for our guide to all the best things to do in London for Pride Day.

The Pride Parade

Revelers at a Pride parade

There are stacks of fun LGBTQ+ events taking place around London in the weeks leading up to the annual Pride Parade. We’re talking community socials, live theater, movie screenings, tours and more. But, by the end of the month it’s all about the Pride Parade, when the West End fills with festival atmosphere, and vibrant, eye-popping floats lead a procession of thousands of revelers through the streets. Here, all roads lead to Trafalgar Square for the biggest party of the year. Find a spot along the (relatively short) route from Hyde Park to watch the floats cruise colorfully by. Expect plenty of dancing, singing and wild, wild costumes at the Trafalgar Square party, accompanied by live shows from some of the planet’s biggest stars – previous performers include Idina Menzel, Rita Ora, and Queen’s Adam Lambert.

Pride rainbow flags and hands making a heart shape

If Trafalgar Square feels a little too hectic for you (and, believe us, it does get pretty hectic), there are several other satellite events dotted around the West End, including a family area at Victoria Embankment, and revelers tend to spill out into the surrounding neighborhoods (particularly Soho) to keep the party going through the day and indeed well into the wee small hours.

Pride in London is a free and unticketed event, but those with deep pockets can choose to book a seat in the grandstand on Haymarket for around £50. You’ll need to book early though – seats are very limited and tend to sell out in the blink of an eye.

Find about more about this year’s Pride in London events and timings here.

LGBTQ+ Art & Culture

Pedetrians on a rainbow-colored crosswalk

There are many ways to spend Pride Day in London without spending endless frustrated hours jockeying for position at overcrowded bars. For example, you could soak up some of that vibrant LGBTQ+ culture in a rather more low-key fashion at the Queer Britain Museum. This excellent Kings Cross museum was established to celebrate Pride’s 50th anniversary in 2022, and its exhibition contains photography from previous parades. There are also talks, workshops and a small shop.

Some of London’s more established museums – the mighty British Museum and the Tate among them – also run tours highlighting key pieces of LGBTQ+ art in their collections in and around Pride month.

And, if you do happen to find yourself at the British Museum, you’re also just a 10-minute stroll from London’s oldest LGBTQ+ bookstore. Gay’s The Word has been trading here since 1979, and acts as a thriving community hub as well as an outlet for some of the best in new (and old) LGBTQ+ writing. A fine place, in other words, to while away an hour or two, as well as supporting a small LGBTQ+ business during Pride.

See London’s Top Sights

Pride rainbow flag flying in front of Tower Bridge

Hey, just because the streets are thronging with crowds doesn’t mean you can’t also squeeze in a little light London sightseeing while you’re in town. There are some themed walking tours included with attraction passes from Go City, or you can go full Pride and take a Dragged Around London tour, in which a fabulous drag queen, drag king (or other gender-bending performer) will take you on a frankly unforgettable tour of some of the city's sights. Tour titles like ‘West Mincer’ and ‘Wild Wild West End’ should give you some idea of what to expect! Spoiler: high heels, lip-synching and karaoke are all par for the course.

There are plenty more attractions worth checking out when in London for Pride Day. Many, including the London Eye, even light up in the rainbow colors of the Pride flag in honor of the festival. You can also save up to 50% on entry to bucket-listers including the London Eye with a London pass from Go City. Other attractions on the pass include:

  • Madame Tussauds London
  • The View from the Shard
  • Kensington Palace, former home of Diana Princess of Wales
  • The fabulous Royal Botanic Gardens at Kew
  • Tower Bridge
  • … and many many more!

Find out more and get your London attractions pass here.

Pride Day Nightlife in London

Live music in a club

London’s LGBTQ+ nightlife scene is a riot at the best of times, so you can only imagine what it’s like with the fun turned all the way up to 11 for Pride Day. Iconic nightlife venues abound in and around the streets of Soho where, handily, many of the day’s scheduled events will also take place. The bars that line Old Compton Street are practically the stuff of legend, and they get even more lively during Pride. Try the Admiral Duncan for one of the most convivial hangouts in town – it’s been around since the 19th Century and a popular LGBTQ+ hangout since at least the 1980s. Mix it up with a hop just across the street to lively Comptons, another fine stalwart of the LGBTQ+ scene that's been trading here since 1986. Later, Soho clubs including G-A-Y, Heaven and the Freedom Bar are just some of the neighborhood’s most popular choices, though there are plenty more within stumbling distance of Old Compton Street should these be too busy.

Just south of the river, the Royal Vauxhall Tavern is a grade II-listed former Victorian music hall where high camp and high-kicking drag acts are the order of the day. Expect top live performers and high-energy floor fillers late into the night. The nearby Cock Tavern is another firm favorite with Pride revelers on the big day.

Or don your most extraordinary Pride outfit and strike out for East End hipster joints like Dalston Superstore – think vegan food, colorful craft cocktails and contemporary club classics that cater to a slightly younger crowd. And finally (if you have any energy left), there’s FOLD in Canning Town, for dance, electronic and techno beats that will keep your feet moving long after sun-up.

Festival-goers waving Pride flags in London

Save on London Attractions, Tours and Activities

Save up to 50% on admission to London attractions with a pass from Go City. Check out @gocity on Instagram for the latest top tips and attraction info.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Cheap things to do in London

You might scoff at the idea of there being cheap things to do in six-pounds-a-pint London. However, for those in the know it doesn’t take too much effort to find attractions that will eke out your savings. In fact, there’s very little you can’t do in London on a budget. Much of the city’s history, as well as its modern culture, thriving food scene and even many events can be enjoyed for very little money if you know where to head! Cheap museums and galleries in London The permanent exhibitions at the likes of the British Museum, Natural History Museum and Tate Modern are free to enter year-round, making for a very cheap day out in London. Many smaller museums and galleries can’t quite match this price point, but nonetheless include amazing objects within their collections. The Royal Observatory Greenwich’s modest admission allows visitors to get up close and personal with a giant of scientific discovery. Visitors are able to stand on the original prime meridian line denoting the eastern and western hemispheres, before going on to learn how the site changed the way we see the world with regard to both time and space. Within a fine example of Georgian architecture is the Benjamin Franklin House museum. The only remaining residence of the American Founding Father, its collection helps to detail Franklin’s life in London over 15 years through a mix of period furnishings and audiovisual displays. London’s budget eats If there’s one thing about traveling on a budget in London which worries visitors it’s staying well fed and watered. Whilst headlines about Salt Bae’s $1000 steaks and bar menus quoting $14 for a lager are common enough, there’s never been a better time to eat well for less. Just behind Euston train station, north west London’s Drummond Street rivals Brick Lane when it comes to cheap eats from the Indian subcontinent. 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Tucked behind more recent buildings at the northern end of London Bridge lies The Monument. Built by Sir Christopher Wren of St Paul’s Cathedral fame to commemorate the Great Fire of London in 1666, its vertigo-inducing viewing platform puts you roughly 60 meters above ground level. The height marks its distance from the fire’s starting point on Pudding Lane. Low-cost nights out in the capital If your budget doesn’t stretch to a show in the West End, fear not, you don’t need to remove seeing a show from your list of cheap things to do in London just yet. The brutalist architecture of the Southbank Centre has long been the haunt of skaters and street artists, who together create a heady mix of spontaneity and art for passersby. The highest form of art has to go to the plays of The Bard. To experience the playwright’s greatest works as they were intended to be seen, head for the standing-only Groundling Yard of Shakespeare’s Globe. For the cost of a pint, you get closer to the stage than you probably thought possible. Also be sure to check out the listings sections of the weekend papers for details of London’s public events. June’s Trooping the Colour, August’s Notting Hill Carnival, and December’s Christmas markets lead a long list of events. Switch underground for overground The London Underground has been getting Londoners where they need to be for over 150 years. Ride the right double-decker buses instead, and you’ll get a tour of some of London’s top attractions thrown in for free. Jump aboard the number 24 from Victoria Station to whiz past Westminster Abbey, Downing Street and Trafalgar Square, or flag down the number 11 to travel along Piccadilly to the Royal Albert Hall. Another alternative to the tube is London’s Santander Cycles, known to almost everyone as Boris Bikes after the former mayor Boris Johnson, who brought them to the capital’s streets and kick-started a cycling revolution in the process. Ride as far as you want (a few have made it all the way to Paris and back) for a set price that can see you recreating The Beatles’ Abbey Road album cover and free-wheeling across Tower Bridge. Take a walk in the park Whichever part of London you find yourself in, it’s very likely there’s a public park nearby. The Westminster area boasts the triple alliance of Hyde Park, St James’s and Green Park, with Regent’s Park to the north and Battersea Park lining the Thames’ south bank. Elsewhere, Highgate Cemetery is a historic burial place with grand tombs and the unofficial status of a nature reserve. One of London’s ‘magnificent seven’ graveyards, it has around 170,000 interments. Amongst them are famous faces including poet Christina Rossetti, singer George Michael, novelist George Eliot, socialist thinker Karl Marx, and if legend is to be believed, the Highgate Vampire too. 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Things to do in London for couples

Whether you’ve been together six months or 60 years, there’s a wide array of things to do in London for couples. Strolling hand in hand through the grounds of palaces and stately homes, taking in views of the River Thames’ meandering path or soaking up some culture are just some of the experiences that await. Share in London’s historic wonders After six weddings and two beheadings, Henry VIII’s record as a husband may come into question, but it’s hard not to admire his taste in homes. Riverside Hampton Court Palace was his favorite residence, and the only Tudor royal palace in London welcoming the public. Having wondered at the Great Hall and historic kitchens, save some time for tackling the famous maze together – like couples have been doing since it was first planted in the 1680s. Continuing the theme of important London homes is Hampstead’s Keats House. The 19th-century romantic poet John Keats lived in the building for less than two years. However, as visitors will discover, in this time he not only wrote Ode to a Nightingale beneath one of the garden’s plum trees, but also fell madly in love with neighbor Fanny Brawne. And all before dying of tuberculosis at the age of 25. The magic figure at St Paul’s Cathedral is 259, the number of steps leading to the Whispering Gallery. Forming part of the 65,000 ton dome, it has the intriguing property of amplifying even the slightest sound around its walls. Couples who make here also get a close up with the focal point of Sir Christopher Wren’s original 17th-century structure. Check out London’s food scene Couples in London looking for a foodie treat are well catered for. The capital’s list of places to be wined and dined is a long one, meeting all tastes, budgets and dietary requirements. Though there may be more shared benches than tables for two, one of the newest kids on the block is Maltby Street Market in Bermondsey. A short walk from Tower Bridge, Venezuelan arepa share the space with Ethiopian wat and Chinese gyoza in a celebration of world cuisine. More traditional dining experiences still don’t have to cost the Earth. Home of the capital’s Bengali community, Brick Lane is the cherry on top of the cake of London’s love-affair with curry. Even so, prices are a fraction of those charged by celebrity chefs and London’s 60 or so Michelin-starred restaurants. If you abide by the idea that couples which drink together stay together, look no further than a cocktail-making class. Guided by the skilled hands of a professional mixologist, you’ll get to create a perfectly-balanced Old Fashioned, Dark and Stormy or Cosmopolitan. Alternatively, you could go one step better and take a tour of the Beefeater gin distillery, revealing just some of what goes into making the spirit so popular with bartenders across the city. 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A completely different perspective is offered from a gondola of London’s first cable car, the Emirates Air Line, connecting the two sides of the river via a journey which takes in the entire Greenwich Peninsula. At dusk the journey is extended, so you have even more time to admire the panoply of sights below you. Climb the O2 Arena and the only thing immediately beneath your feet will be its white canopy. However, to either side of the walkway hanging 50 meters above the ground, the river unravels in all its glory in either direction. Take in a show William Shakespeare’s words have echoed through the centuries. Where better to relive the romance of Romeo and Juliet or Anthony and Cleopatra, or the bromance of Prince Hal and Falstaff in Henry IV than Shakespeare’s Globe? Outside of performances, tours detail some of the theater’s most captivating tales, such as the time an audience member’s breeches burst into flames alongside the original playhouse. Meanwhile, the velvet-clad seats of Covent Garden’s Royal Opera House is the foremost destination for opera and ballet. The West End has shows to suit any couple, with contemporary playwriting, musicals and classic plays all fighting for attention. When it comes to foot-tapping fun, there are venues large and small where it’s possible to let your hair down. They include the likes of the Sky Garden, hosting regular concerts to continue the traditions of the capital’s legendary music industry, which has given voice to everyone from David Bowie to Amy Winehouse. London’s Madame Tussauds – the first wax works to hold the name – is a great option for couples in need of a rainy-day activity. It’s array of famous faces from British history and worldwide popular culture are one way to get close to your idols. Movie lovers also have the option of taking in a multitude of sites forming backdrops to some of the silver screen’s best-known scenes including the James Bond franchise, Paddington and Bridget Jones’s Diary. Save on things to do in London for couples Reserve your hard-earned cash for spoiling your significant other by saving on London attraction admission and exploring more with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Ian Packham

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