London Bridge Experience Vs The London Dungeon

History, horror and jump scares galore are the order of the day at two of London’s most frightening attractions.

Published: July 18, 2024
London Bridge Experience

We’re talking about the spine-tingling London Bridge Experience and bone-chilling London Dungeon, where the city’s troubled history is brought to life via immersive stagecraft, scarily OTT acting, and even the occasional thrill ride. Step into London’s dark underbelly as we take a closer look at what to expect from these two popular attractions…

London Bridge Experience vs The London Dungeon: The Lowdown

Gruesome goings on at the London Bridge Experience
Image credit: The London Bridge Experience

The London Bridge Experience

Hidden away beneath the bustling streets of London Bridge and Borough, The London Bridge Experience is a rollicking sensory fiesta that transports you through London’s bloody history via a truly motley cast of villains; it truly is one of the best things to do in London. Your immersive journey will bring you face-to-face with notorious characters (both real and fictional), including Jack the Ripper, Mrs Lovett, William Wallace, and even the invading Romans. You’ll witness the Great Fire of London, Guy Fawkes’s Gunpowder Plot, and other key events from London’s past all, of course, accompanied by the disembodied cries of lost souls emanating from the attraction’s darkest corners.

A haunted house-style maze follows these initial theatrics, complete with evil clowns, giant spiders, chainsaw-wielding maniacs and other creepy characters. To make matters even more terrifying, the maze is located deep in the London Tombs, a former medieval plague pit. Lovely.

So: clearly not an attraction for the faint of heart. If you’re claustrophobic or easily frightened, this may not be for you. Unsurprisingly, it’s not recommended for very young kids, and children aged 5-15 must be accompanied by an adult. The scary maze section has a ‘guardian angel’ option for kids (and scaredy cats), allowing the little ‘uns to scare off the monsters (rather than be scared by them).

Jack the Ripper at London Dungeon
Image credit: Merlin

The London Dungeon

While lacking some of the bigger jump scares of its rival, London Dungeon is no shrinking violet in the horror stakes. You’ll be welcomed by a famously ‘cursed’ painting before a creepy court jester guides you on your descent beneath London’s South Bank, aboard a medieval elevator complete with grinding mechanisms and screaming chains. So far so terrifying. What follows is a similarly immersive experience, complete with set pieces featuring the good, bad and ugly from London’s bloody past. We’re talking all the usual suspects: Sweeney Todd and Mrs Lovett, Jack the Ripper, Guy Fawkes, plus torturers, witches, plague victims and other gruesome characters of yore.

What sets the London Dungeon apart from its rival is the inclusion of a thrill ride, which goes by the enticing name of the Drop Dead: Drop Ride. Leave your stomach at the door as you board this underground shocker, which is designed to simulate the sensation of… being hung for your crimes on the gallows of London’s notorious Newgate Prison. Yikes. Every wanted to know what happens to the human body during a hanging, or the sound a neck makes when it cracks? Then you’ve come to the right place!

Check out our ultimate guide to London Dungeon here.

London Bridge Experience vs The London Dungeon: Best Bits

The Drop Dead: Drop Ride at London Dungeon
Image credit: Merlin
  • There’s little to choose between the immersive theatrical sections of these horror attractions: both lean heavily on dark and macabre historical events, with set pieces that include Guy Fawkes, Jack the Ripper, Boudicca, the plague and the Great Fire of London. The London Bridge Experience probably just about edges it on fright factor though – there’s a reason they’ve won the Screamie award for London’s scariest attraction several years on the trot, you know!
  • The Tombs section of the London Bridge Experience is a highlight unique to this attraction: a terrifying haunted house-style fear-fest, in which various grim characters – medieval dentists and butchers, evil giggling clowns, zombies and more – emerge suddenly from the shadows and chase you along the corridors. An absolute joy for scare-seekers.
  • Meanwhile over at the London Dungeon, it’s the aforementioned Drop Dead: Drop Ride, based on the Newgate Prison gallows, that really sets the whole attraction apart. It’s a proper stomach-churner, so perhaps don’t pitch up straight after a big lunch. 

London Dungeon vs London Bridge Experience: Which is Better?

Creepy court jester at London Dungeon
Image credit: Merlin

These attractions are alike in many ways, not least their big-budget theatrical handling of events from London’s darker past. But here’s a quick guide to help you decide…

  • Best for scares. A close run thing, but the London Bridge Experience’s jump scares are more effective and its Tombs maze is utterly terrifying.
  • Best for families with kids. We advise caution when taking children to these attractions. Both are frightening so very young kids and those of a nervous disposition should swerve them. Though the London Bridge Experience is arguably the more frightening of the two, we’re voting this one best for families thanks to its ‘guardian angel’ option.
  • Best for adrenalin seekers. Easy: the Drop Dead ride at London Dungeon wins this round hands down.
  • Best for proximity to other attractions. The London Bridge Experience is conveniently located for The View from The Shard and bustling Borough Market. But the London Dungeon is housed in the same building as SEA LIFE London Aquarium, right next to the London Eye and opposite Big Ben and the Houses of Parliament. Chalk up another win for London Dungeon.

But why choose just one when you can visit both with the Go City London Explorer Pass? You can save up to 50% with the pass, which gives you 60 days to experience up to seven London tours, activities and attractions. As well as the London Dungeon and London Bridge Experience, the pass includes many other London heavyweights, including the London Eye, London Zoo, The View from The Shard, SEA LIFE London Aquarium, and many more.

Save on London Tours, Activities and Attractions

Save on admission to 100+ London attractions with an Explorer or All-Inclusive London pass from Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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A view of the Thames including Tower Bridge and The Shard
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Things to do in London during the day

There are so many potential things to do in London during the day that it can actually be quite difficult to know where to start. What’s hot, and what’s not? What’s worth your time – and money – and what isn’t? If you’re feeling dazed by the sheer array of days out in London you can fill with exciting attractions, you’ll want to take note of our suggestions for the perfect day in and around the River Thames. Top tips for enjoying London during the day Before we delve into the delights of all the things to do in London during the day, here are a few top tips that will help you make the most of your time in the capital. Have a lie in If you’re anything like us, the temptation after arriving into a new city is to wake up as early as possible to squeeze in as many attractions as you can. But for all London’s hustle and bustle, many popular attractions don’t open their doors until 10AM. Arrive any earlier than this, and you’ll not only be left hanging around outside, but you’ll also end up traveling during the morning rush hour. Lasting from 7:30 – 9AM, it's not many people’s idea of a fun way to start the day. Public transportation is often uncomfortably crowded as people head to work, and you’ll be paying more for the privilege. Instead, enjoy a relaxed breakfast and kick off your day the right way. Maps aren’t just for atlases It can seem like you only have to walk a few steps before stumbling upon a noteworthy feature on the London skyline. Whilst many attractions are within walking distance of one another, many are much further apart. Don’t forget that London is one of Europe’s biggest cities. It’s therefore a good idea to have a vague understanding of where attractions are located. Dividing them between west, central and east London will suffice. Bring a reusable water bottle Concerns about single-use plastics are resulting in free water fountains popping up all over London. Many cafés will also refill a bottle for free, so save your cash for what really matters by bringing a reusable water bottle with you. They can also be a godsend when using the Tube in the summer. The best things to do in London during the day If you’re thinking about what to do with your time in London, you’re in for a treat! Although you can tackle the capital in any way you fancy, we’ve come up with what we think might be the very best day the capital has to offer. Spend the morning in east London Start your exploration of the capital with your head in the clouds at the ArcelorMittal Orbit tower, standing at the southern end of Queen Elizabeth Olympic Park. Relive the iconic moments from the 2012 Summer Olympics at the park’s famed venues, before rising to the top of the twisting structure – Britain’s largest artwork. Designed by sculptor Sir Anish Kapoor, not only are the views extraordinary, but it offers a very different tube experience, boasting the world’s longest slide at 178m long. The various attractions of Greenwich, including the Royal Observatory and National Maritime Museum, lie to the south. Head roughly westward instead, through Jack the Ripper’s Whitechapel, and you’ll soon arrive at the Tower of London, which has guarded the banks of the Thames since 1066. Palace, armory and prison in turn, the Tower can easily fill the rest of your morning. Take a tour led by one of the team of beefeaters to learn the stories behind highlights including Traitor’s Gate, the Crown Jewels and the building’s all-important ravens. Enjoy lunchtime at St Paul’s Step aboard a Hop-on Hop-off sightseeing bus from outside the Tower of London for the short but culturally-rich journey to St Paul’s Cathedral. Along the way you’ll pass by the Monument to the Great Fire of London, standing just meters from its ignition point in a baker’s shop on Pudding Lane, as well as Mansion House – the impressive residence of the Lord Mayor of London. A symbol of London for centuries, the views towards the dome of St Paul’s Cathedral are considered so important they are protected by law. Built by Sir Christopher Wren after the Great Fire destroyed Old St Paul’s, it was – maybe ironically – paid for by a tax on coal. From the crypt containing the mortal remains of Admiral Nelson, victor of the Battle of Trafalgar, to the Whispering Gallery, St Paul’s is one of London’s most ornate religious spaces. The location for a multitude of events of international importance, it has hosted the funeral of wartime Prime Minister Winston Churchill, the marriage of Prince Charles and Lady Diana Spencer and even a speech by Martin Luther King Jr on route to collecting his Nobel Peace Prize from the committee in Oslo, Norway. Marrying new with old is the pedestrian Millennium Bridge, crossing the Thames from outside the cathedral steps. A landmark in its own right, it leads to Shakespeare’s Globe and the galleries of the Tate Modern. Devote the afternoon to tea and cake Whilst it’s no longer entirely true that the capital grinds to a halt at around 3PM for tea, it is true that a traditional afternoon tea remains an excellent way to celebrate the city’s culinary history. The Piccadilly area has some of the best choices, with the capital’s grand hotels like The Ritz welcoming those keen to sample the best snack you’ll probably ever have. Consisting of sandwiches and cakes, it was invented by Anna, Duchess of Bedford. A lady in waiting to Queen Victoria, she simply couldn’t endure the middle hours between lunch and dinner. If jumping’s still possible after such a feast, jumping onto the Victoria or Piccadilly Line of the Underground from Green Park will have muggles at King’s Cross Station before they can mutter expelliarmus. As any Harry Potter fan will know, the Hogwarts’ Express departs from the station’s Platform 9 3⁄4, where you can get your photograph snapped beside a disappearing luggage trolley. Similarly magical are the 1080 jets together making up the pavement fountains of nearby Granary Square. Dancing in time and displaying a range of colors, they make for a great place to relax during the summer months. At this time of year they take on the air of an urban beach and glow even brighter as dusk settles over another day in London. Save on the top things to do in London If you’re keen to follow our pick of the best things to do in London during the day there’s just one thing to do first, and that’s grab the London Explorer Pass. Doing away with the need for paper tickets, you’ll save at many of the city’s main attractions without having to do away with flexibility. For a sneak peak of all you can experience be sure to check out @GoCity on Instagram and Facebook, where you can also share your vacation snaps. Don’t forget to smile!
Ian Packham

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