Visiting London in January

Published: July 18, 2024
A row of red telephone boxes covered in snow

January is London’s quietest month when it comes to visitor numbers, meaning there are usually some great flight and hotel deals to be had. What many people don’t realize is that London in January remains a hive of activity. Not only is it still possible to experience the Christmas festivities, but also to grab a bargain in the January sales and celebrate Spring Festival with the capital’s Chinese community.

Weather in London in January

 

London in January is typified by short days and cloudy skies. Whilst milder than most other capitals in northern Europe, temperatures struggle to hit double figures, with top daytime temperatures reaching eight or nine degrees Celsius.

Rain can be expected at almost any time, although significant rainfall is limited to about a third of the month. Snow in the heart of the capital is rare, and deep snow falls even rarer. If weather forecasts hint at the possibility of a sprinkling of snow, the best places to enjoy the spectacle are attractions on the city’s outskirts such as Richmond Park or the Royal Botanic Gardens, Kew.

When it comes to staying warm, be sure to pack plenty of layers, a trustworthy pair of waterproof boots and some thick socks. Then you’ll be ready for anything the unruly British weather might throw at you whilst exploring all that London vaunts, from New Year partying to renowned museums.

New Year in London

 

London’s New Year’s Eve celebrations are beamed live across the globe. Even so, there’s nothing quite like being there in person. The countdown begins long before the midnight fireworks light up the skies above the London Eye, with restaurants booking up way in advance.

The fireworks are followed by a New Year's Day Parade. One of London’s newest traditions – having first taken place in the late 1980s – the spectacle starts at noon in upmarket Piccadilly before passing through Trafalgar Square on route to the Houses of Parliament. The 10,000 participants form an eclectic mix of dancers, musicians and performers from every continent, alongside the homegrown delights of London’s Pearly Kings and Queens.

But that’s certainly not the end of the seasonal festivities. Christmas in London doesn’t conclude until Twelfth Night (Epiphany) on January 6. Only then are the Christmas lights switched off, window displays removed, and Christmas trees taken down.

The day is marked on the banks of the Thames at Shakespeare’s Globe by the appearance of the Holly Man. A character from pre-Christian folklore akin to the Green Giant, he symbolizes new life and is welcomed by suitably-clad dignitaries before wassailing (blessing) the river and the city.

Grab a bargain

 

As shopping destinations go, London in January has got to be up there with the best of them. By the start of the month the biggest sales of the year are already in full swing. Few stores want to miss out on the action, with Harrods and Selfridges among the well-known names slashing prices. Although the crowds tend to form at the start of this period, many of the best discounts are to be had when the sales are wrapping up in the middle of the month.

They are swiftly followed by more shopping opportunities at the London Art Fair. Collating works from over 100 of London’s independent galleries, the fair has become one of the best places to scrutinize the capital’s up-and-coming artistic talent in close quarters. And whilst all the works of painting, sculpture and photography are for sale, browsers are also very welcome.

Discover major cultural events

 

Not content with one lot of New Year’s celebrations, the end of January (or start of February) sees another moment of feasting, this time for Chinese New Year or Spring Festival. Shifting on an annual basis with the new moon, the largest commemorations outside of Asia begin with a street parade in Chinatown containing a series of finely-decorated floats.

Firecrackers then echo across Trafalgar Square to launch a day-long festival of lion dances, musical performances and a plentiful supply of authentic street food. It’s a Spring Festival tradition to mark the new year from high-up, with The View from The Shard and ArcelorMittal Orbit the perfect way to do this.

January’s other big event is Burns Night on January 25. Scotland’s unofficial national day, restaurants across the capital join in with honoring the poetry of Robert Burns, author of Auld Lang Syne. Expect Scottish salmon to make an appearance, alongside haggis, neeps (turnips) and tatties (potatoes) rounded off with a portion of whisky-dosed cranachan. Or you could forgo this raspberry and cream concoction and jump straight to a whisky tasting at one of London’s cocktail bars.

Tick off a museum or two

 

January’s rainier days are just the excuse you’ve been looking for to jump headlong into London’s museums and galleries. Whatever your interests, you can pretty much guarantee there’s a collection somewhere in the capital that suits. For an overview of two million years of humanity look no further than the British Museum, whose riches include the Rosetta Stone and the Anglo-Saxon treasures of the Sutton Hoo ship burial.

Less celebrated but still worth any amount of time you can dedicate to them are Kensington Palace and the Royal Greenwich Observatory. The palace in Hyde Park was the birthplace of Queen Victoria and is presently the home of Prince William and his young family.

Meanwhile, the Royal Greenwich Observatory has been leading the way in mapping and timekeeping for four centuries. Pierced by the prime meridian, it’s one of the most photogenic places on Earth to have your photo taken with one leg in the eastern hemisphere and the other in the western.

Whilst in the area, take a turn at some of Greenwich’s additional attractions, including the Cutty Sark, the last tea clipper sailing ship to be built before steam power took over. Capable of conducting the journey between Chinese ports and the southeast of England in a record-breaking three months, this elegant masted vessel kept Londoners’ obsession with tea fed for just eight years before swapping to a role in the wool trade.

Don’t miss your chance to save with Go City

There’s plenty to see and things to do in London in January. Many of the capital’s top attractions welcome Explorer Pass holders, allowing you to save on standard admission costs. So, if you’re considering January in London because of the deals available, don’t forget to add Go City to your list of budget-stretching buys.

Ian Packham
Go City Travel Expert

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views of tower bridge on a sunny day in london
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Discover London for Free: 10 Fun Finds Near Tower Bridge

Tower Bridge is the star of countless London photos, but the fun doesn’t stop there—this historic neighborhood offers a treasure trove of free experiences just waiting to be explored. Whether you’re watching your wallet or simply enjoy discovering new corners of the city, there are so many local treats and hidden gems in the shadow of the bridge. From riverside strolls rich in history to vibrant cultural spots, we’re here to help you fill your London itinerary, all without spending a single quid. Ready to see a different side of the Thames? Let’s dive in and uncover the best free things to do near Tower Bridge!  Our favorite free things to do near Tower Bridge include:  Stroll along the Thames Path  Hay’s Galleria  The Scoop at More London  St. Katharine Docks Marina  Potter’s Fields Park  Southwark Cathedral  White Cube Bermondsey  The Fashion and Textile Museum Exterior  The Monument (from the outside)  Bermondsey Street Art & Market  Hay’s Galleria  Just five minutes from Tower Bridge, Hay’s Galleria is proof that you don’t need to spend to experience a little London magic. With its grand Victorian glass roof, riverside arches and the whirring, bronze “Navigators” sculpture stealing the show at the center, this former warehouse blends old-world grandeur with a lively, contemporary vibe.  What makes Hay’s Galleria special is the way it buzzes at all hours. Browse market stalls dotted along the walkways (window shopping is free, don’t forget), enjoy the sound of the water trickling through the fountains, or simply soak up the city’s energy from one of the stone benches beneath the arcade’s soaring roof. If you’re lucky, you might catch a live music performance, impromptu art show, or seasonal decorations that transform the space into something completely new. Rain or shine, Hay’s Galleria is a prime spot to linger, people-watch, and get a real taste of local life—absolutely gratis.  The Scoop at More London  A London riverside amphitheatre shaped for socialising, The Scoop is where Londoners gather for free open-air events all summer—and you’re invited. Nestled right by Tower Bridge and City Hall, this sunken performance space delivers everything from films and fitness classes to live theatre, all set against the sparkling Thames backdrop.  Even if you visit when The Scoop is between shows, the atmosphere is buzzing. Lunchtime brings office workers with their sandwiches, while kids scramble up and down the curved steps. The design means you get epic views whether you’re attending Shakespeare in the Park, catching a free comedy night or just chilling with friends. Keep an eye on the events board or pick up a leaflet to see what’s on. Either way, it’s a one-of-a-kind people hub with unbeatable Tower Bridge views, all without opening your wallet.  St. Katharine Docks Marina  Just behind Tower Bridge lies St Katharine Docks, a yacht-filled marina that feels worlds away from the city’s bustle. Take a gentle loop around the water and soak in the maritime atmosphere—think bobbing boats, historic barges and tiny footbridges spanning tranquil inlets. It’s a slice of London life where time seems to slow down.  We absolutely love the mix of old and new here. You’ll spot 18th-century brick warehouses comfily sharing space with gleaming yachts and buzzy cafes (with menus for every budget). Best of all, it costs nothing to wander the docks, map out your dream houseboat, and watch swans glide between luxury catamarans. On weekends, don’t miss the occasional vintage car shows or pop-up craft markets. There’s no shortage of photo opportunities—especially in the golden glow of late afternoon.  Potter’s Fields Park  If you need a green escape right by Tower Bridge, Potter’s Fields Park is your go-to spot. Stretching along the Thames, its grassy lawns and well-kept gardens frame one of London’s most photographic views—the bridge’s towers soaring above, the river sparkling in the background.  Come here to picnic, sunbathe, or just plop down and watch life unfold. Locals bring their dogs for a stroll, art students sketch the skyline, and food trucks sometimes tempt you, though you’re free to bring your own sandwiches. The atmosphere is relaxed and welcoming, perfect for a breather after museum-hopping or climbing the bridge. In summer, you might catch a festival, yoga class, or art installation cropping up on the lawns. Pack a snack and enjoy riverside London at its very best—for absolutely nothing.  White Cube Bermondsey  Get your fix of contemporary art at White Cube Bermondsey, located just a short walk from Tower Bridge. This cutting-edge gallery always offers free entry and features some of the most talked-about artists from around the globe. The dramatic, minimalist spaces give each exhibition room to breathe—and every visit promises something different, from radical sculpture to boundary-pushing video installations.  You don’t have to be an art scholar to enjoy yourself here. The staff are welcoming and happy to suggest which rooms to check out, and visitors range from art students to curious passersby in trainers and jeans. Wander at your own pace, linger over a favorite piece, or simply bask in the creative atmosphere. White Cube is the spot for anyone looking to spark their imagination or just see another side of London’s cultural landscape, all without spending a penny.  The Fashion and Textile Museum Exterior  While the Fashion and Textile Museum charges for full entry, you don’t need to go inside to appreciate its dazzling façade: an architectural statement in orange, pink and yellow, designed by the fabulous Zandra Rhodes. Snap photos against this Instagram-worthy backdrop or admire the often-changing window displays, which serve as a mini-preview of what’s inside.  The museum sits right on Bermondsey Street, known for its creative vibe and buzzy local scene. Even without a ticket, you’ll sense the energy swirling around this fashion-forward corner, with design studios upstairs and artists’ murals popping up on nearby walls. Pause, snap a selfie, and enjoy the visual feast—no ticket required!  The Monument (Outside Viewing)  Venture across the river via Tower Bridge and you’ll spot The Monument: Sir Christopher Wren’s towering tribute to the Great Fire of London. While there’s a fee to climb inside, standing at its massive base and reading the historical plaques outside costs nothing at all. The Monument’s story—how it marks the starting point of the 1666 fire, and how its gilded urn tops the skyline—captures the drama and resilience of London perfectly.  Gaze up and imagine watching flames sweep across the city some 350 years ago, or trace your finger along the stone carvings that retell the city’s comeback tale, right in the heart of bustling modern London. The Monument sits at a crossroads of history and contemporary energy—workers speed by, tourists pause for group shots, and every so often, a local stops to share a fun fact. This is the sort of spot where you really feel London’s layers, standing amidst soaring office towers and centuries-old stories. Take five here, soak in the history, and enjoy being at one of the city’s most legendary crossroads, all for free.  Bermondsey Street Art & Market  Seeking London’s creative pulse? Wander down Bermondsey Street and you’ll feel it immediately—this former industrial strip has transformed into one of South London’s most colorful thoroughfares, and the best part is how much of it you can experience without spending at all. Street art pops up around every corner: giant animal murals, quirky cartoon characters, and politically charged graffiti all share wall space, creating a rolling outdoor gallery. Don’t forget your camera because every side alley holds a surprise.  On weekends, the area comes alive with the lively Bermondsey Street Market, where antique books, vintage vinyl, and quirky bric-a-brac tempt browsers. Even if you’re not buying, soaking up the atmosphere—vendors calling out, buskers providing a soundtrack, kids darting between stalls—makes for a fantastic way to spend a Saturday morning. Bermondsey Street’s indie vibe is infectious, with cool coffee shops and design studios along the way if you’re keen to peek inside. But you don’t need to enter a single shop to enjoy it—it’s the art, the energy, and the people that make this walk a must for curious explorers.    There you have it—plenty of free things to do near Tower Bridge for a London trip that will fill your memory (and your camera roll), not your expenses. London’s historic heart is full of surprises, proof that the best experiences often come at no cost at all.    Enjoyed this? Check out our comprehensive guide to London Dungeon, and see the quirkier side of the city.    Step up your sightseeing with Go City®   We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with Go City® – just choose a pass to get started! 
Atrium and whale skeleton at the Natural History Museum London
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Things to do in Kensington London

Leafy Kensington is one of London’s most affluent neighborhoods. Although it lies a short distance west of the landmark buildings lining the River Thames, it still has lots to entice the casual visitor. Things to do in Kensington London include exploring the collections of three of the British capital’s most important museums, heading behind the scenes of life as a royal at Kensington Palace and paying a visit to one of its most famous stores – Harrods. Looking for inspiration for a day in Kensington? Check out our guide to the home patch of Dusty Springfield and Freddie Mercury. Spend a day on Exhibition Road South Kensington is synonymous with museums, with the half kilometer length of Exhibition Road the location of three of the great national collections. If you’ve seen the movies Paddington, The Eternals or even the 1975 Ustinov classic One of Our Dinosaurs Is Missing, you won’t need any introduction to the Natural History Museum. Its exhibits include dinosaur skeletons, the taxidermy creatures of Blue Whale Hall and biological samples collected by Charles Darwin on his world-changing expedition to the Galapagos Islands. Step next door to the Science Museum and you’ll encounter Watson and Crick’s original model demonstrating the structure of our DNA, Wells Cathedral Clock – one of the oldest in the world – and the biplane aircraft in which Amy Johnson became the first woman to fly solo from Britain to Australia in 1928. The Victoria and Albert Museum is dedicated to the decorative arts, and provides a permanent home to sculpture by Rodin, handwoven carpets from the Middle East and landscape paintings by Constable. If you need a place to rest your feet, the museum has the first and oldest museum café anywhere on Earth! Snoop around a royal’s bedroom Kensington Palace has been the residence of members of the royal family since the 17th Century. It has provided a home to Queen Victoria (before her accession to the throne), Diana Princess of Wales and latterly Princes William and Harry. One of London’s Historic Royal Palaces, visitors are able to see the lavish King’s State Apartments, their counterpart for the queen consort and the Jewel Room – although the gems held here pale into significance compared to the Crown Jewels at the Tower of London. Its gardens can be toured independently of the palace and run without interruption into neighboring Hyde Park. Little ones are sure to enjoy the wooden pirate ship that’s the centerpiece of the Diana Memorial Playground, whilst the Italian Gardens and Peter Pan statue – appearing as if by magic one night in 1912 – should also be added to any list of things to do in Kensington London. Tour the Royal Albert Hall But the royal epithets don’t end with Kensington Palace and Gardens. The southern boundary of the gardens is occupied by the OTT Albert Memorial, opposite the concert hall that also bears the name of Queen Victoria’s consort. Recognized as one of the world’s top performance spaces, the Royal Albert Hall has a 150 year history that includes surviving bombing during the Second World War and appearances from everyone from Mohammad Ali to Adele. Used for the BBC Prom concert series since 1941, taking a tour of the Royal Albert Hall provides access to the usually private royal suites, backstage area and gallery. Delight in Kensington’s contemporary art scene Getting their name from Hyde Park’s Serpentine boating lake, the Serpentine Galleries are renowned for their temporary exhibitions, spread between two historic registered buildings connected by the park’s bridge. During the summer months, its artwork even extends to a pavilion constructed just for the season designed by some of the biggest names in architecture. Previous pavilions have been shaped by Zaha Hadid – whose other work includes Guangzhou Opera House and the London Olympic Aquatic Center – and Frank Gehry – the man behind Bilbao’s Guggenheim Museum. Even more style can be enjoyed at Kensington’s dedicated Design Museum. Tucked into the southern extent of Holland Park, head to its upper floor for the permanent collection of this former European Museum of the Year. It demonstrates how design affects our lives without us even noticing and features almost a thousand objects from original London Underground maps to iMac computers. Treat yourself to afternoon tea At this point in your visit to Kensington you’re probably ravenous. A perfect excuse – not that one is needed – to participate in one of Britain’s quaintest – and oddest – of traditions. Afternoon tea has been a staple at fashionable London dining tables since 1840. Keeping people well fed in the long hours between lunch and dinner, it has grown from a light snack to a social occasion, and isn’t just a bone china cup full of swirling tea leaves but a full-on eating fest incorporating sandwiches, savory tarts, cakes and scones. For that extra special treat, book a table at the Harrods Tea Rooms. As one of the most prestigious department stores in the capital, the kitchen staff have had plenty of time to perfect their offerings – over 125 years in fact. But if budgets don’t stretch quite that far – even with Go City savings – Kensington High Street has a good number of alternatives, from Italian cafés to Middle Eastern restaurants and the exquisite artistry of the food served at Japan House. Bringing you the best things to do in Kensington London Because of the huge range of things to do in Kensington London it’s very likely that you’ll spend some time of a London itinerary amongst its national institutions and millionaire’s townhouses. Instead of rushing from place to place, be sure to take your time, enjoying its parks, museums and historic structures. Travel to Kensington and London’s other neighborhoods with Go City and you’ll make incredible savings on many of its top attractions. What you do with the money you save is entirely up to you, though we’re sure you agree that Harrods’ afternoon tea sounds mouthwateringly tasty!
Ian Packham
A woman returns here rental bike after enjoying a ride around London
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Cheap things to do in London

You might scoff at the idea of there being cheap things to do in six-pounds-a-pint London. However, for those in the know it doesn’t take too much effort to find attractions that will eke out your savings. In fact, there’s very little you can’t do in London on a budget. Much of the city’s history, as well as its modern culture, thriving food scene and even many events can be enjoyed for very little money if you know where to head! Cheap museums and galleries in London The permanent exhibitions at the likes of the British Museum, Natural History Museum and Tate Modern are free to enter year-round, making for a very cheap day out in London. Many smaller museums and galleries can’t quite match this price point, but nonetheless include amazing objects within their collections. The Royal Observatory Greenwich’s modest admission allows visitors to get up close and personal with a giant of scientific discovery. Visitors are able to stand on the original prime meridian line denoting the eastern and western hemispheres, before going on to learn how the site changed the way we see the world with regard to both time and space. Within a fine example of Georgian architecture is the Benjamin Franklin House museum. The only remaining residence of the American Founding Father, its collection helps to detail Franklin’s life in London over 15 years through a mix of period furnishings and audiovisual displays. London’s budget eats If there’s one thing about traveling on a budget in London which worries visitors it’s staying well fed and watered. Whilst headlines about Salt Bae’s $1000 steaks and bar menus quoting $14 for a lager are common enough, there’s never been a better time to eat well for less. Just behind Euston train station, north west London’s Drummond Street rivals Brick Lane when it comes to cheap eats from the Indian subcontinent. Further north still, there’s plenty of options amidst the fashion stalls of Camden Market, with traditional fish and chips competing for attention against hotdogs and burritos. The converted shipping containers of Boxpark are another great option. Providing shared seating and a plethora of independent places to eat, there are three sites to look out for, in Wembley, Shoreditch and up-and-coming Croydon. London’s best value views For a bird’s eye view of the capital without the sky-high costs there are a number of potential attractions to consider. The best known is the covered Sky Garden topping out 20 Fenchurch Street – the Walkie Talkie building. Promising 360° views from London’s highest public garden, it’s free to visit, although you’ll need to pre-book a time slot. Less well known is the external balcony that sits beneath the bronze horse-drawn chariot carrying the goddess Victory on Wellington Arch at Hyde Park Corner. Its views extend across several Royal Parks. Tucked behind more recent buildings at the northern end of London Bridge lies The Monument. Built by Sir Christopher Wren of St Paul’s Cathedral fame to commemorate the Great Fire of London in 1666, its vertigo-inducing viewing platform puts you roughly 60 meters above ground level. The height marks its distance from the fire’s starting point on Pudding Lane. Low-cost nights out in the capital If your budget doesn’t stretch to a show in the West End, fear not, you don’t need to remove seeing a show from your list of cheap things to do in London just yet. The brutalist architecture of the Southbank Centre has long been the haunt of skaters and street artists, who together create a heady mix of spontaneity and art for passersby. The highest form of art has to go to the plays of The Bard. To experience the playwright’s greatest works as they were intended to be seen, head for the standing-only Groundling Yard of Shakespeare’s Globe. For the cost of a pint, you get closer to the stage than you probably thought possible. Also be sure to check out the listings sections of the weekend papers for details of London’s public events. June’s Trooping the Colour, August’s Notting Hill Carnival, and December’s Christmas markets lead a long list of events. Switch underground for overground The London Underground has been getting Londoners where they need to be for over 150 years. Ride the right double-decker buses instead, and you’ll get a tour of some of London’s top attractions thrown in for free. Jump aboard the number 24 from Victoria Station to whiz past Westminster Abbey, Downing Street and Trafalgar Square, or flag down the number 11 to travel along Piccadilly to the Royal Albert Hall. Another alternative to the tube is London’s Santander Cycles, known to almost everyone as Boris Bikes after the former mayor Boris Johnson, who brought them to the capital’s streets and kick-started a cycling revolution in the process. Ride as far as you want (a few have made it all the way to Paris and back) for a set price that can see you recreating The Beatles’ Abbey Road album cover and free-wheeling across Tower Bridge. Take a walk in the park Whichever part of London you find yourself in, it’s very likely there’s a public park nearby. The Westminster area boasts the triple alliance of Hyde Park, St James’s and Green Park, with Regent’s Park to the north and Battersea Park lining the Thames’ south bank. Elsewhere, Highgate Cemetery is a historic burial place with grand tombs and the unofficial status of a nature reserve. One of London’s ‘magnificent seven’ graveyards, it has around 170,000 interments. Amongst them are famous faces including poet Christina Rossetti, singer George Michael, novelist George Eliot, socialist thinker Karl Marx, and if legend is to be believed, the Highgate Vampire too. The cheap things to do in London don’t end there Of course, there is another way to explore London in a budget-friendly way without having to miss out on the big-ticket attractions that brought you to the British capital in the first place. Go City lets you visit the London attractions you want to, when you want to, whilst giving you incredible savings on attraction admission. That trip to London doesn’t look so expensive after all, does it?
Ian Packham

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