Things to do in London for Pride Day

By <a href="#author-bio">Stuart Bak</a>
By Stuart Bak
Published: July 18, 2024
Revelers at a Pride parade

The Pride in London festival is one of the biggest, brightest and best on the planet, with around 30,000 participants and 1.5 million spectators. A month-long celebration of love, diversity and all things LGBTQ+, it comes complete with theatrical cabaret and drag performances, world-class nightlife, LGBTQ+ film screenings and, of course, the all-important Pride Parade that brings the festival to a flamboyant close in late June or early July. Raise your rainbow flag and dive in for our guide to all the best things to do in London for Pride Day.

The Pride Parade

Revelers at a Pride parade

There are stacks of fun LGBTQ+ events taking place around London in the weeks leading up to the annual Pride Parade. We’re talking community socials, live theater, movie screenings, tours and more. But, by the end of the month it’s all about the Pride Parade, when the West End fills with festival atmosphere, and vibrant, eye-popping floats lead a procession of thousands of revelers through the streets. Here, all roads lead to Trafalgar Square for the biggest party of the year. Find a spot along the (relatively short) route from Hyde Park to watch the floats cruise colorfully by. Expect plenty of dancing, singing and wild, wild costumes at the Trafalgar Square party, accompanied by live shows from some of the planet’s biggest stars – previous performers include Idina Menzel, Rita Ora, and Queen’s Adam Lambert.

Pride rainbow flags and hands making a heart shape

If Trafalgar Square feels a little too hectic for you (and, believe us, it does get pretty hectic), there are several other satellite events dotted around the West End, including a family area at Victoria Embankment, and revelers tend to spill out into the surrounding neighborhoods (particularly Soho) to keep the party going through the day and indeed well into the wee small hours.

Pride in London is a free and unticketed event, but those with deep pockets can choose to book a seat in the grandstand on Haymarket for around £50. You’ll need to book early though – seats are very limited and tend to sell out in the blink of an eye.

Find about more about this year’s Pride in London events and timings here.

LGBTQ+ Art & Culture

Pedetrians on a rainbow-colored crosswalk

There are many ways to spend Pride Day in London without spending endless frustrated hours jockeying for position at overcrowded bars. For example, you could soak up some of that vibrant LGBTQ+ culture in a rather more low-key fashion at the Queer Britain Museum. This excellent Kings Cross museum was established to celebrate Pride’s 50th anniversary in 2022, and its exhibition contains photography from previous parades. There are also talks, workshops and a small shop.

Some of London’s more established museums – the mighty British Museum and the Tate among them – also run tours highlighting key pieces of LGBTQ+ art in their collections in and around Pride month.

And, if you do happen to find yourself at the British Museum, you’re also just a 10-minute stroll from London’s oldest LGBTQ+ bookstore. Gay’s The Word has been trading here since 1979, and acts as a thriving community hub as well as an outlet for some of the best in new (and old) LGBTQ+ writing. A fine place, in other words, to while away an hour or two, as well as supporting a small LGBTQ+ business during Pride.

See London’s Top Sights

Pride rainbow flag flying in front of Tower Bridge

Hey, just because the streets are thronging with crowds doesn’t mean you can’t also squeeze in a little light London sightseeing while you’re in town. There are some themed walking tours included with attraction passes from Go City, or you can go full Pride and take a Dragged Around London tour, in which a fabulous drag queen, drag king (or other gender-bending performer) will take you on a frankly unforgettable tour of some of the city's sights. Tour titles like ‘West Mincer’ and ‘Wild Wild West End’ should give you some idea of what to expect! Spoiler: high heels, lip-synching and karaoke are all par for the course.

There are plenty more attractions worth checking out when in London for Pride Day. Many, including the London Eye, even light up in the rainbow colors of the Pride flag in honor of the festival. You can also save up to 50% on entry to bucket-listers including the London Eye with a London pass from Go City. Other attractions on the pass include:

  • Madame Tussauds London
  • The View from the Shard
  • Kensington Palace, former home of Diana Princess of Wales
  • The fabulous Royal Botanic Gardens at Kew
  • Tower Bridge
  • … and many many more!

Find out more and get your London attractions pass here.

Pride Day Nightlife in London

Live music in a club

London’s LGBTQ+ nightlife scene is a riot at the best of times, so you can only imagine what it’s like with the fun turned all the way up to 11 for Pride Day. Iconic nightlife venues abound in and around the streets of Soho where, handily, many of the day’s scheduled events will also take place. The bars that line Old Compton Street are practically the stuff of legend, and they get even more lively during Pride. Try the Admiral Duncan for one of the most convivial hangouts in town – it’s been around since the 19th Century and a popular LGBTQ+ hangout since at least the 1980s. Mix it up with a hop just across the street to lively Comptons, another fine stalwart of the LGBTQ+ scene that's been trading here since 1986. Later, Soho clubs including G-A-Y, Heaven and the Freedom Bar are just some of the neighborhood’s most popular choices, though there are plenty more within stumbling distance of Old Compton Street should these be too busy.

Just south of the river, the Royal Vauxhall Tavern is a grade II-listed former Victorian music hall where high camp and high-kicking drag acts are the order of the day. Expect top live performers and high-energy floor fillers late into the night. The nearby Cock Tavern is another firm favorite with Pride revelers on the big day.

Or don your most extraordinary Pride outfit and strike out for East End hipster joints like Dalston Superstore – think vegan food, colorful craft cocktails and contemporary club classics that cater to a slightly younger crowd. And finally (if you have any energy left), there’s FOLD in Canning Town, for dance, electronic and techno beats that will keep your feet moving long after sun-up.

Festival-goers waving Pride flags in London

Save on London Attractions, Tours and Activities

Save up to 50% on admission to London attractions with a pass from Go City. Check out @gocity on Instagram for the latest top tips and attraction info.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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The Lastminute.com London Eye. Image © The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.
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Ultimate Guide to Lastminute.com London Eye

The London Eye requires little introduction. Born as the Millennium Wheel at the tail-end of the last century and opened to the public as the London Eye in March 2000, it has become as recognizable a part of the skyline as city stalwarts like the medieval Tower of London, 18th-century St Paul’s Cathedral and Victorian Big Ben clock tower. Read on for our ultimate guide to the London Eye including what to expect, when to visit, and how to get hold of tickets… London Eye: The Lowdown Towering some 135 meters (443 feet) over the Thames’ South Bank, the London Eye more than lives up to its name, with epic views of major landmarks including Buckingham Palace, the Houses of Parliament, Westminster Abbey, The Shard, Tower Bridge and even, on a clear day, the regal turrets of Windsor Castle on the far horizon. As well as millions of annual visitors, the Eye has attracted some big-name sponsors in its time, most recently, lastminute.com. 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Or opt for the All-Inclusive, where you can take up to 10 (consecutive) days to fill your boots with as many London sightseeing must-dos as you physically can. Both passes offer savings opportunities of up to 50%, and give you access to bucket-listers including the London Eye (of course), plus Madame Tussauds, the Tower of London, Westminster Abbey, SEA LIFE London Aquarium, St Paul’s Cathedral and, well, the list goes on. Be sure to check the official site for info on the most up-to-date attractions on each pass. You can also, of course, book direct, with various options available, from standard tickets right up to private pods for proposing to your better half. You’ll need deep pockets for this one though – at £1600 it won’t leave you much for an engagement ring. Better be sure he/she is going to say ‘yes’ too. Otherwise that 15-minute descent is going to be… awkward. 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Stuart Bak
Stuart Bak
adventurous things to do in london
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Adventurous Things to do in London

Calling all daredevils among you! Are you tired of boring, normal activities? Are you sitting at home right now, staring at walls? Are you on your slog of a commute hoping a ninja will jump out and start doing ninja stuff? You sound like the sort that yearns for that sweet adrenaline. Well, never fear, because London has plenty of white knuckle adventures to sate your hunger. But where are they? Well, here. In this handy list, we made just for you. The stars have aligned, and adventure is nigh! These are the best adventurous things to do in London! Featuring: ArcelorMittal Orbit Sherlock Holmes: The Game The Crystal Maze Live Experience Helicopter Tours Thames Rockets and more! ArcelorMittal Orbit Instead of sliding into some unsuspecting person's DMs, put down the phone and try a real slide. Built during the 2012 Olympic Games, ArcelorMittal Orbit is a towering structure. Looming over the Olympic Park, it stands at a whopping 114.5m tall, it's quite the sight. If you have the stomach to climb the hundreds of stairs it takes to reach one of the viewing platforms, you'll be able to see the whole city. But why not take it one step further - step inside the world's tallest slide, and ride it all the way down to the bottom? Its twists and turns are sure to delight all the daredevils out there. Just, maybe leave lunch until after you're done. No one wants to clean up that. Sherlock: The Official Live Game Dare you tangle with the maniacal mastermind Moriarty himself? Well, you can now, at Sherlock: The Official Live Game! Part escape room, part immersive Sherlock experience, and part bar, this thrill ride will pit your team's wits against Sherlock's nemesis. Featuring real props and recreated environments from the BBC TV show, as well as exclusive clips from the cast, use key detective work and problem-solving to crack the case. Sherlock's busy, doing Sherlock things like being unnecessarily arrogant, so you're on your own this time! But don't dally; you only have 100 minutes to complete the tasks. If you don't, you die! Okay, probably not. But you will bring great shame to your house. Crystal Maze Experience Take a trip back to the bizarre but unique Nineties, replete with leopard print jackets, at the Crystal Maze Experience! Bring some friends and take on challenges in four unique zones. Use every ounce of mental and physical strength to complete challenges and get the crystals! Take too long, and you'll be locked inside forever! Or until your team gets you out. Whichever happens first. Then, you'll enter the crystal dome and flail about pathetically as you attempt to grab as many notes as possible. The winner, well, you'll have to find out what the victors win when you try it for yourself! Go Ape Do you ever wonder what life was like before, when our ancestors lived in the trees? Yes, evolution is real. Probably. And yes, you can relive your ancestral heritage at Go Ape! Suspended in safety, thanks to a key harness, you'll be free to tight-rope walk across a daring assault course in the sky. Then, when you've assaulted the course completely, ride down to terra firma in style on an exhilarating zip line! Feel the primal roar inside you grow. Know what it was like to live in trees. Maybe move into a treehouse with central heating. All this and more is waiting for you at the three Go Ape centres across London. Definitely one of the best things to do in London for the adventurous of you! Helicopter Tour Yes, there are even more adventurous things to do in London! If trees aren't high enough, how about you try a few hundred metres higher? Hop on a helicopter and take a tour of the city! See all the city's sights from a new angle. Get a bird's eye view of legendary London landmarks like Big Ben, St Paul's Cathedral, the London Eye, and many more! Just like a bird! It might just be the best way to see the city you love. Or, at least, the city you tolerate. Bungee Jump at the O2 Have you ever jumped off a building and lived? Probably not. But what if I told you you could jump off an entire arena and survive. Well, that's exactly what you can do at the O2 Arena! Climb to the top, suit up, and plunge nearly 50m down! Feel the wind rush past your face. See the city rush towards you. But don't worry, you'll be safe. And you will love it. London Bridge Experience Feeling spooky? Do you thrive on horror movies? Are you the sort to look for the monster under your bed instead of cowering beneath the quilt? Well, have we got an experience for you. A London Bridge Experience! Dwelling beneath the eponymous bridge, you'll find spooky spectacle and daring delights alike. Revisit the city's ghoulish past, all 2000 years of it. The experience itself is an interactive theatre of pain and misery. Hear tales from London's residents throughout time. No, they're not paid actors; they're real historical people! Listen as they transport you back to some of London's most haunted historical moments. Revisit the horrors of the Great Fire, relive Jack the Ripper's reign of terror, and also the Romans were bad! Or, if you dare, delve into the tombs beneath the bridge. Supposedly, real ghosts and demons prowl the lower levels. Not paid actors. Will you live to tell the tale? Or will you be scared to death! Alternatively, if you have little ones with you, there's the kid-friendly Guardian Angel Tour. Expect the same stories with less spook and makeup. Thames Rockets And finally, if you prefer your adrenaline sun and sea-soaked, where better to get your fix than on a speedboat? Head to the Thames, put on your best life jacket, and prepare for a wave-crashing thrill ride of thrillingness! All thrills, no spills. Take a day trip around the city's shoreline, or try an evening ride with a complimentary drink at the end. Kick your weekend of thrills off with a boat ride you won't soon forget. And that's our list of the most adventurous things to do in London!
Dom Bewley
Tower Bridge London
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From skyline views and Victorian engineering to movie moments and riverfront strolls, Tower Bridge packs plenty into one visit. We crossed the glass walkway, followed the blue line through the exhibitions, and waited for the bascules to lift to bring together everything worth knowing before you go.

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