Things to do in London for Pride Day

UPDATED JULY 2024By <a href="#author-bio">Stuart Bak</a>
By Stuart Bak
Revelers at a Pride parade

The Pride in London festival is one of the biggest, brightest and best on the planet, with around 30,000 participants and 1.5 million spectators. A month-long celebration of love, diversity and all things LGBTQ+, it comes complete with theatrical cabaret and drag performances, world-class nightlife, LGBTQ+ film screenings and, of course, the all-important Pride Parade that brings the festival to a flamboyant close in late June or early July. Raise your rainbow flag and dive in for our guide to all the best things to do in London for Pride Day.

The Pride Parade

Revelers at a Pride parade

There are stacks of fun LGBTQ+ events taking place around London in the weeks leading up to the annual Pride Parade. We’re talking community socials, live theater, movie screenings, tours and more. But, by the end of the month it’s all about the Pride Parade, when the West End fills with festival atmosphere, and vibrant, eye-popping floats lead a procession of thousands of revelers through the streets. Here, all roads lead to Trafalgar Square for the biggest party of the year. Find a spot along the (relatively short) route from Hyde Park to watch the floats cruise colorfully by. Expect plenty of dancing, singing and wild, wild costumes at the Trafalgar Square party, accompanied by live shows from some of the planet’s biggest stars – previous performers include Idina Menzel, Rita Ora, and Queen’s Adam Lambert.

Pride rainbow flags and hands making a heart shape

If Trafalgar Square feels a little too hectic for you (and, believe us, it does get pretty hectic), there are several other satellite events dotted around the West End, including a family area at Victoria Embankment, and revelers tend to spill out into the surrounding neighborhoods (particularly Soho) to keep the party going through the day and indeed well into the wee small hours.

Pride in London is a free and unticketed event, but those with deep pockets can choose to book a seat in the grandstand on Haymarket for around £50. You’ll need to book early though – seats are very limited and tend to sell out in the blink of an eye.

Find about more about this year’s Pride in London events and timings here.

LGBTQ+ Art & Culture

Pedetrians on a rainbow-colored crosswalk

There are many ways to spend Pride Day in London without spending endless frustrated hours jockeying for position at overcrowded bars. For example, you could soak up some of that vibrant LGBTQ+ culture in a rather more low-key fashion at the Queer Britain Museum. This excellent Kings Cross museum was established to celebrate Pride’s 50th anniversary in 2022, and its exhibition contains photography from previous parades. There are also talks, workshops and a small shop.

Some of London’s more established museums – the mighty British Museum and the Tate among them – also run tours highlighting key pieces of LGBTQ+ art in their collections in and around Pride month.

And, if you do happen to find yourself at the British Museum, you’re also just a 10-minute stroll from London’s oldest LGBTQ+ bookstore. Gay’s The Word has been trading here since 1979, and acts as a thriving community hub as well as an outlet for some of the best in new (and old) LGBTQ+ writing. A fine place, in other words, to while away an hour or two, as well as supporting a small LGBTQ+ business during Pride.

See London’s Top Sights

Pride rainbow flag flying in front of Tower Bridge

Hey, just because the streets are thronging with crowds doesn’t mean you can’t also squeeze in a little light London sightseeing while you’re in town. There are some themed walking tours included with attraction passes from Go City, or you can go full Pride and take a Dragged Around London tour, in which a fabulous drag queen, drag king (or other gender-bending performer) will take you on a frankly unforgettable tour of some of the city's sights. Tour titles like ‘West Mincer’ and ‘Wild Wild West End’ should give you some idea of what to expect! Spoiler: high heels, lip-synching and karaoke are all par for the course.

There are plenty more attractions worth checking out when in London for Pride Day. Many, including the London Eye, even light up in the rainbow colors of the Pride flag in honor of the festival. You can also save up to 50% on entry to bucket-listers including the London Eye with a London pass from Go City. Other attractions on the pass include:

  • Madame Tussauds London
  • The View from the Shard
  • Kensington Palace, former home of Diana Princess of Wales
  • The fabulous Royal Botanic Gardens at Kew
  • Tower Bridge
  • … and many many more!

Find out more and get your London attractions pass here.

Pride Day Nightlife in London

Live music in a club

London’s LGBTQ+ nightlife scene is a riot at the best of times, so you can only imagine what it’s like with the fun turned all the way up to 11 for Pride Day. Iconic nightlife venues abound in and around the streets of Soho where, handily, many of the day’s scheduled events will also take place. The bars that line Old Compton Street are practically the stuff of legend, and they get even more lively during Pride. Try the Admiral Duncan for one of the most convivial hangouts in town – it’s been around since the 19th Century and a popular LGBTQ+ hangout since at least the 1980s. Mix it up with a hop just across the street to lively Comptons, another fine stalwart of the LGBTQ+ scene that's been trading here since 1986. Later, Soho clubs including G-A-Y, Heaven and the Freedom Bar are just some of the neighborhood’s most popular choices, though there are plenty more within stumbling distance of Old Compton Street should these be too busy.

Just south of the river, the Royal Vauxhall Tavern is a grade II-listed former Victorian music hall where high camp and high-kicking drag acts are the order of the day. Expect top live performers and high-energy floor fillers late into the night. The nearby Cock Tavern is another firm favorite with Pride revelers on the big day.

Or don your most extraordinary Pride outfit and strike out for East End hipster joints like Dalston Superstore – think vegan food, colorful craft cocktails and contemporary club classics that cater to a slightly younger crowd. And finally (if you have any energy left), there’s FOLD in Canning Town, for dance, electronic and techno beats that will keep your feet moving long after sun-up.

Festival-goers waving Pride flags in London

Save on London Attractions, Tours and Activities

Save up to 50% on admission to London attractions with a pass from Go City. Check out @gocity on Instagram for the latest top tips and attraction info.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Where to stay in London

London is increasingly becoming a 24-7 city. With the advent of the Night Tube and museums that don’t close on Mondays like in much of Europe, there’s always somewhere new to explore. At the same time, it’s a big place – with over 30 boroughs (neighborhoods). Each can then be subdivided into smaller districts, many packed with hotels and Airbnbs, making it even harder to decide where to stay in London. If you’re wondering which neighborhoods in London are popular to stay in, stay tuned for the only guide you’ll ever need! Best areas to stay in London If money’s no object, staying centrally can save a lot of travelling time, meaning greater opportunities to see and do all the things London is famous for – from its museums and historic palaces to its restaurants and nightlife. You probably haven’t come to London to listen to ‘mind the gap’ announcements on rotation on the Tube. The area around Covent Garden and the West End is the obvious pick, although there are a growing number of choices in Westminster, the South Bank and London Bridge too. That said, London’s mix of underground, trains, buses, black cabs, rental cycles, Ubers, Docklands Light Railway (DLR) and trams means you’re never going to be short of ways to get from attraction to attraction. A stay in east London’s Shoreditch and Hoxton neighborhoods will have you mixing with the capital’s trendsetters in no time. Look further afield if value is your main concern. Outer areas, particularly south of the River Thames such as Crystal Palace, are still only 20 minutes or so from the center of the city by train but are much kinder on the wallet. Top areas to stay for tourists in London For visitors keen to place themselves right at the heart of quintessential London scenes – red double decker buses, policemen with unnecessarily tall helmets and Union flags gently fluttering in the breeze – you can do a lot worse than Westminster. Stays here tend to be set back from the river by a block or two, and you’ll find more homestay-style apartments than hotels. But the trade off is your proximity to one of London’s four UNESCO World Heritage Sites – the Houses of Parliament – as well as Westminster Abbey, the National Gallery on Trafalgar Square and the riverside, with views across to the London Eye. Another smattering of attractions and even better transport links makes London Bridge and Bankside other options. Hotels span the spectrum, from the Premier Inn London Southwark to the Shangri-La a few stories below The View from The Shard. Nearby attractions range from the gourmet stalls of Borough Market to HMS Belfast and the Tower of London. Places to stay in London for a long weekend For a two or three day stay in London, Covent Garden and the West End have all you’re going to want and need. As well as being home to the big theaters of Drury Lane and Shaftesbury Avenue, there are also enough restaurants and bars to keep you entertained for every weekend of the year. On top of that, staying in Covent Garden puts you within a radius of a couple of kilometers of the British Museum, shopping on Oxford Street and the nightlife of Soho. There can also be some great deals in the hotels of Canary Wharf on the weekend, since most who stay here are on business, leaving hotels scrambling for guests on Friday and Saturday nights. The area is connected to central London by the swish Jubilee Line extension to the Underground network as well as the DLR. Cool places to stay in London If you’re not quite ready for the opera, east London has an edgier feel and some of the coolest spots in the city. The painfully trendy-not-trendy residents of the apartments around Old Street do their best to look unimpressed and nonchalant about the street art and themed bars which define Shoreditch and Hoxton. But they secretly know how great a place it is to live – and that’s much of the pleasure of staying in Shoreditch. You get to rub shoulders with real Londoners with real lives. Despite its local vibe, it’s a very welcoming neighborhood. Indeed, it’s one of the best neighborhoods for those who feel they don’t conform. Plus, there’s been plenty of money spent making the area’s hotels as attractive to stay in as those in Covent Garden and Westminster. The best place to stay in London for nightlife is probably Soho however. This is where you’ll find many of the big name clubs, including G-A-Y and Borderline, whilst Chinatown is just down the road for an authentic taste of the east. Places to stay in London with kids If Kensington is good enough for the latest generation of royals, you can bet your bottom dollar it’s good enough for your family too. Comprising quiet, traffic-free streets, Kensington has a suburban feel whilst being within a few Tube stops of Buckingham Palace and Covent Garden. And let’s face it, children are going to love the expanse of Hyde Park and Kensington Gardens together with three of the best museums in the country – the Natural History, Science and Victoria and Albert museums. Named after the Great Exhibition of 1851, which moved from Hyde Park to a permanent home on Sydenham Hill, Crystal Palace has become orientated towards families with children. There’s a slew of cafés where you won’t be afraid of your kids becoming too noisy, a large park home to the earliest modern representations of dinosaurs in the world. It has some of London’s cheapest accommodation too. Discover London with Go City You now know where to stay in London. The next thing to consider is what to see and do in a city with more attractions than some countries. Travel with Go City and there’s incredible savings to be had on admission to many of London’s biggest attractions, leaving you cash to spend on, well, whatever you like!
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Lion at the base of Nelson's column Trafalgar Square
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Best time to visit London

Britain’s capital is a captivating mix of history and culture year-round, and as such, there’s no best time to visit London. Caressed by the warming gulf stream, it experiences mild temperatures for its latitude – further north than Vancouver in Canada. Dodging a shower or two is a rite of passage for visitors to London, and even in the depths of winter daytime temperatures rarely fall below freezing. Each season shows another side to this constantly evolving metropolis of over nine million people. The crisp spring air brings out vast banks of flowering plants in the gardens of Kew and Hampton Court Palace, whilst summer is packed full of outdoor events. Fall’s changing weather makes a great excuse to explore London’s food scene, whilst winter encompasses Christmas, New Year and Valentine’s Day celebrations. What’s the weather like in London in spring? Roughly coinciding with the period from late March through to late May, spring in London sees a new found sense of momentum hit the capital’s streets. Temperatures may not have reached their peak, averaging 13 – 17°C, but the move to British Summer Time lengthens days and the city’s famed rainfall is no greater than at any other time of year. Things to do in London in spring London’s green spaces come back to life with a flourish in spring. Woodland bluebells and parkland daffodils erupt from the very beginning of March, with the cherry blossom of the Royal Botanic Gardens at Kew and Greenwich Park following closely behind in April. May then sees the grounds of the Royal Hospital Chelsea – a nursing home for military veterans – taken over by the show gardens of the RHS Chelsea Flower Show. The world’s most prestigious horticultural event, it’s visited by everyone who’s anyone, including the royals. Don’t despair if umbrellas are the order of the day, there’s always the covered Sky Garden at 20 Fenchurch Street, better known as the Walkie-Talkie building. When it comes to new life of the animal variety, look no further than ZSL London Zoo, the world’s oldest scientific zoo and a vital cog in active breeding programs for animals as diverse as gorillas to Galapagos tortoises. Typical weather in London in summer Historically, the summer months have been considered the best time to visit London as they give the greatest guarantee of good weather. This is the time of year when riverside restaurant terraces and rooftop bars come into their own. July is the hottest month of the year, with temperatures averaging a pleasant 22°C and headline writers going into overdrive should the mercury creep anywhere near 30°C. July is also a month of long, warm evenings doused in natural light until 10PM. The drawback is that humidity can become a factor, and you might want to swap the Tube for an open-top hop-on hop-off bus. Things to do in London in summer London in June, July and August is the time of outdoor festivals, from Trooping the Colour to the Notting Hill Carnival. The Queen’s official birthday celebrations, Trooping the Colour takes place on Horse Guards Parade in St James’ Park. Attended by the nation’s movers and shakers, it’s a Changing of the Guard on steroids, and sees the capital at its most majestic. Bridging the last days of June and first days of July, the leafy suburb of Wimbledon in southwest London takes center stage by playing host to possibly the world’s most coveted tennis competition. The Wimbledon Championships sees London go tennis crazy, with public screens popping up across the capital. But there’s nothing quite like being at the All England Club, whether with a grounds pass or on one of the show courts. Neatly wrapping up the London summer is the Notting Hill Carnival, spread across two days during the late summer public holiday. One of the world’s largest street carnivals, it traces its history back to the West Indian population that settled the area in the 1950s and 60s, and has become a much-loved part of the capital’s calendar. London weather in fall The steady fall in temperatures – to a daily average of 15°C in October and 10°C in November – means a warm coat is the order of the day. On the plus side, London’s thoroughfares adopt a mellower vibe with the steady fall of conkers from the capital’s horse chestnut trees. Stroll through Hyde Park, and as well as Wellington Arch and Kensington Palace you’ll find children and adults alike picking up particularly fine specimens of this inedible nut, since it holds a special place in the hearts of anyone who grew up in London. Things to do in London in fall The start of fall coincides with the Open House Festival, where usually private addresses are opened to the public. If you’ve ever wondered what goes on behind the black door of the Prime Minister’s official residence at 10 Downing Street, or want to see where Phileas Fogg set off to go around the world in 80 Days in the Jules Verne classic, then this is the London fall event you won’t want to miss. Whilst Halloween is making headway in the capital, it’s still Guy Fawkes’ Night (Bonfire Night) five days later that takes the fall crown. Marked by backyard bonfires and public firework displays equal to anything on Independence Day in the US, it commemorates the foiling of a plot to blow up the Houses of Parliament over 400 years ago. But Guy Fawkes’ Night isn’t even the oldest event to take place in London in fall. This honor goes to the Lord Mayor’s Show in the City of London, the historic ‘square mile’ bounded by the Tower of London, Temple Church (from Dan Brown’s The Da Vinci Code), the Barbican arts center, and the north bank of the River Thames. Riding in a glittering state coach the new Lord Mayor is welcomed to the city with a procession of cheerleaders, drummers, brass bands and costumed performers from around the world celebrating the capital’s diversity in an event dating to the 13th Century. London in winter Rarely does the London winter weather put too great a damper on the festive season. Temperatures generally hover around 3°C, so snow and any resulting disruption is rare. Outside of the Christmas period, winter is the cheapest time to visit London, although there’s still plenty to keep visitors enthralled and even now crowds aren’t unheard of. Things to do in winter in London Leading up to Christmas, major shopping areas like Oxford Street and Stratford’s Westfield shopping mall are filled with cheer. The city’s main roads are draped with Christmas lights, whilst stores do all they can to tempt shoppers through their doors with attractive window displays. A few short days later, London comes alive once more for its New Year’s Eve fireworks. Centered on the London Eye, the UK’s largest fireworks display contains some 12,000 individual fireworks in a display triggered by the ‘bongs’ of Big Ben. Needless to say, the revelry continues until the early hours. For those with romance in mind, the best month to visit London has to be February. The capital’s hotels and restaurants pull out all the stops to make any Valentine’s Day stay extra special, with a traditional British afternoon tea a great way to get things started. You then might consider taking in a show at the Southbank Centre, float along the Thames on a river cruise, or capture the sunset from The View from The Shard panoramic observation deck. Save on London attraction admission Admission to many of London’s top attractions can be enjoyed with Go City, combining flexibility with savings. Check out Go City on Instagram and Facebook for the latest.
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