San Francisco Itinerary – 3 Days in San Francisco for First Timers

By Katie Sagal
Published: July 18, 2024

Traveling to San Francisco for a long weekend? If you’ve got 3 days in San Francisco to plan, check out this suggested list of things to do for ideas. This popular San Francisco itinerary is designed to showcase a wide variety of attractions and activities, and to appeal to visitors really looking for that authentic “San Francisco experience.” This 3 day itinerary includes:

  • Hop-on Hop-off Big Bus Sightseeing Tour
  • California Academy of Sciences
  • de Young Museum
  • Legion of Honor
  • SFMOMA
  • Aquarium of the Bay
  • Exploratorium
  • Escape From the Rock
  • Madame Tussauds San Francisco
  • Bridge 2 Bridge Cruise
  • Ripley's Believe it or Not!

Only have a few days in San Francisco? We’ve also put together a 1 day and 2 day itinerary.

Save on Attraction Admission

Pick up a 3-Day Go San Francisco® Card and save off combined admission vs paying at the gate. Remember, this 3 days in San Francisco itinerary is just one of many ways to experience San Francisco. The Go San Francisco® Card gives you the flexibility to create your own itinerary, so you can choose from dozens of top attractions and create a vacation tailored to your interests. Looking for more things to do? - we've got a list of how to spend 5-7 days in San Francisco. Or, try our popular California road trip itinerary, which covers top San Diego, Los Angeles, and San Francisco attractions.

DAY 1 Stop #1: Big Bus San Francisco Sightseeing Tour

This Hop-on Hop-off San Francisco Bus Tour is the perfect addition to your itinerary, and an easy way to get around the city while sightseeing. Tour guides are entertaining and knowledgeable, and you’ll see some of the best sights of the city, including the Golden Gate Bridge, Chinatown, North Beach, Fisherman's Wharf, and more Your ticket is good for a full 48 hours, so you can use it to hop on and off at your leisure. As a bonus, your ticket also includes a selection of free walking tours. Join up with one of these three tours at designated stops to see more of each neighborhood: Chinatown Walking Tour, North Beach Walking Tour, or Barbary Coast Walking Tour. Getting In: Hop On Hop Off Big Bus San Francisco Bus Tour tickets are included on the Go San Francisco Card.

Stop #2: California Academy of Sciences

No San Francisco visitor should miss the chance to explore the dazzling and delightful California Academy of Sciences. Comprised of four distinct areas – a natural history museum, an aquarium, an all-digital planetarium, and a four-story rainforest – there’s no end to the things to do at this attraction. This attraction is not just entertaining or informative, it’s also on the cutting edge of research and conservation. Scientists based here are making discoveries and developments that have the potential to improve the environment and change the world! They’ve even got a beautiful, 2 1⁄2 acre “living roof,” just one of their many eco-friendly innovations. There are a number of special programs and events that frequently run at the California Academy of Sciences, too, so be sure to check their calendar before you visit to see what's on. We recommend reserving between 1-2 hours for this attraction. Getting In: California Academy of Sciences tickets are included on the Go San Francisco Card.

Stop #3: de Young Museum

Head back to Golden Gate Park to visit one of the other finest museums in the city -- the de Young Museum. This gorgeous facility works to integrate art and nature and architecture all into one cohesive aesthetic experience, making it one of the most unique institutions on the west coast. Their collections span millennia, featuring everything from ancient African art to contemporary painting. They also have a strong body of American painting from the seventeenth to twenty-first centuries. Insider Tip: Be sure to head up the observation tower for an expansive aerial view of Golden Gate Park. We recommend reserving between 1-2 hours for this museum -- perhaps more if you have an art lover in your party. They also have a lovely cafe for a nice coffee break! Getting In: de Young Museum tickets are included on the Go San Francisco Card.

Stop #4: Legion of Honor

Located just north of Golden Gate Park, the beautiful Legion of Honor museum is another great artistic attraction. Designed to look like an eighteenth-century French palace, this institution is beautiful inside and out. Exhibits span a wide variety of artistic genres and nearly 4,000 years of history, so there's no telling what you mind find inside! Highlights include Ancient Art and European painting, featuring works by El Greco, Rembrandt, Monet, and more. A favorite is Rodin's iconic sculpture "The Thinker," which is located outdoors in the Court of Honor. We recommend reserving about 1-2 to explore the Legion of Honor. 

DAY 2 Stop #1: SFMOMA

This must-see San Francisco attraction is an excellent way to start off another day of your vacation. The San Francisco Museum of Modern Art (SFMOMA) has recently undergone a multi-year renovation project that has totally transformed this amazing space. It's one of the best museums on the west coast dedicated to contemporary and modern art. They also have a unique focus on living artists from the Bay Area. You'll find all your favorite artists represented in their vast collections, from Klee to Calder to Stieglitz. We recommend arriving when the museum first opens to avoid the bulk of the crowds. Set aside at a few hours for this engaging museum -- more if you've got real art lovers in your group. Getting In: SFMOMA tickets are included on the Go San Francisco Card.

Stop #2: Aquarium of the Bay

Now it's time to head up to the Fisherman's Wharf waterfront neighborhood for some prime explorations of the most popular locales in the city. Pop into the fascinating Aquarium of the Bay, which is consistently a family-favorite attraction. It exclusively features specimens from the San Francisco Bay, from jellyfish to giant octopi! You won’t want to miss their clear crystal tunnel system, with more than 300 feet of amazing views of over 20,000 marine creatures and plants. It’s a surreal experience to feel like you’re walking underwater! Another popular exhibit with kids is "Touch the Bay," where you can actually reach into water and feel sharks, rays, and sea stars. We recommend reserving at least an hour for this attraction. Getting In: Aquarium of the Bay tickets are included on the Go San Francisco Card.

Stop # 3: Exploratorium

Also located near the waterfront is the kid-centric Exploratorium. It's a highly interactive museum, with tons of opportunities for your kids to touch and play with hundreds of different exhibits. You'll find everything from fun, climbable outdoors exhibits to science-focused exhibits like viewing sea creatures through a microscope. Adults can have fun, too! Just check out the more inventive exhibits and learn about San Francisco's truly creative culture. It's also really worth your time to consult their website before you visit. They have activities organized by theme online, and it's a good way to plan out what you want to tackle first. Getting In: Exploratorium tickets are included on the Go San Francisco Card.

Stop #4: Escape From the Rock Cruise

End the day with a truly enjoyable cruise that heads out towards the infamous Alcatraz Island. Sail under the beautiful Golden Gate Bridge, out to the Bay, and past this sinister prison while listening to informative narration from your crew. And it's not just about what you see in front of you, either -- you'll also be regaled with stories about famous crooks and criminals who served some time in Alcatraz, including tales about famous escape efforts that have inspired so many films. The cruise itself last for one and a half hours; please arrive at least 30 minutes prior to your desired departure time. No reservations required. Please not that this cruise does not include a landing at Alcatraz Island itself; if you're interested in visiting the prison, purchase your Go San Francisco Card directly from Alcatraz Cruises. 

DAY 3 Stop #1: Madame Tussauds San Francisco

Begin your last day with a return to the popular Fisherman's Wharf neighborhood. Stop by Madame Tussauds San Francisco for a truly special experience that only Madame Ts can produce. Meet celebrities from music to Hollywood to politics and snap your photo with your favorite. It's a fun way to keep the kids entertained, and it's also an informative romp through pop culture's most important figures and moments in time, from Elton John to Rosa Parks. We recommend reserving about an hour to explore this attraction. You may experience lines, but probably not first thing in the morning. 

Stop #2: Bridge 2 Bridge Cruise

Next on your itinerary, you’ll want to continue to explore San Francisco by water! The Bridge 2 Bridge Cruise is actually the only cruise in the area that sails under both the Golden Gate Bridge and the Bay Bridge (hence its name), and is a totally relaxing activity. You’ll also see a number of iconic sights from San Francisco’s shoreline and maritime history, including the infamous Alcatraz and Treasure Island. So there's an educational component, too, for those of you traveling with curious explorers of all ages. If you're wondering, the big difference between this cruise and the Escape from the Rock cruise is that this option features a more wide-ranging survey of San Francisco maritime culture and history, and less information about Alcatraz itself. Pick one, or enjoy them both! Remember to pick up your ticket in advance at the booth prior to boarding the vessel. We recommend arriving at least 15 in advance of your desired sail time. Reservations are required for this cruise. Getting In: Bridge 2 Bridge Cruise tickets are included on the Go San Francisco Card.

Stop #3: Ripley's Believe it or Not!

This is another destination the kids will love. The endlessly fascinating Ripley's Believe it or Not! makes for an astonishing and fully entertaining last stop of the trip. Filled with the bizarre, the strange, and the wonderful, Ripley's has been delighting and puzzling visitors for generations. With hundreds of crazy exhibits -- many of them new each year -- there's something for adults to like, too. An area that absolutely everyone loves is the Toy / Candy Factory, which offers hundreds of different classic and contemporary sweet treats. Be prepared for the nostalgia when you see your favorite childhood candy for sale! A visit here typically takes about two hours, so plan accordingly based on your dinner ideas. 

Let’s Recap

This 3 days in San Francisco itinerary really shows you the best and the brightest of the City by the Bay. The wide variety of things to do and places to go on your three days in San Francisco will leave you feeling like you’ve gotten a true feel for the city. Save on combined admission costs vs paying at the gate when you visit all of these attractions with a 3-Day Go San Francisco® Card. 

Katie Sagal
Go City Travel Expert

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San Francisco Family Vacation Ideas - Attractions, Activities & Things to Do for Summer Vacation

Summertime is one of the best times to visit San Francisco. The weather is at its best, nature is thriving, and the best attractions are open and ready for business. If you’re planning a family trip to San Francisco but aren’t sure which attractions are right for you, check out this list of our favorite family-friendly attractions. Curated by industry experts, they’re the best activities, tours, and museums for family vacations in San Francisco. The top San Francisco summer family vacation ideas include: Big Bus San Francisco Sightseeing Tour California Academy of Sciences SFMOMA Fisherman’s Wharf Madame Tussauds San Francisco Bike Rentals Exploratorium Aquarium of the Bay Six Flags Discovery Kingdom Golden Gate Park Muir Woods Big Bus San Francisco Hop-on Hop-off Tour   One of the best ways to introduce the family to San Francisco is with a guided bus tour of the city. A hop-on hop-off option is both fun and flexible, allowing you to get off when something intrigues you, and get back on when the kids get tired. See the sights from the top deck and then simply hop off to explore the streets. This tour from Big Bus includes more than 20 different stops in all the city’s hot spots, plus a selection of free, guided walking tours that begin at selected stops. Madame Tussauds San Francisco   Speaking of Fisherman’s Wharf... Located in an area of the city we’re sure you’re already exploring, Madame Tussauds is a fun attraction for families. It’s the only place outside of Hollywood where you’ll see so many celebrities. Take a selfie with your favorite A-list celebs – nobody will know the difference! A visit here is a good opportunity to learn more about the history and culture of San Francisco, too. Their Spirit of San Francisco exhibit highlights famous figures from art, music, and literature. The San Francisco Dungeon Learn all about San Francisco's shadier side of history, brought to life in a fun and campy way at this attraction that's part thrill ride, part theatrical experience. You'll see a number of live theatrical performances that re-enact true, local history and take you back in time to the dark days of San Francisco. This is one of the more creepy things to do at Fisherman’s Wharf. But if your kids are interested in history, it's a fun and entertaining way to learn about it! Six Flags Discovery Kingdom A theme park is a great summer idea for families, so why not take a quick drive a bit north of the city to reach the delightful Six Flags Discovery Kingdom? This popular park combines all your favorite amusement park rides – like roller coasters, bumper cars, water rides, and much more – with the educational fun of animal exhibits. Visit the animal inhabitants of Discovery Kingdom all throughout the park, like the playful creatures of Dolphin Harbor, Seal Cove, and the Butterfly Habitat. You also have the opportunity to upgrade to a number of animal encounters to make the day a truly special one. Muir Woods For those families looking to explore the expansive natural world around San Francisco, a trip up to Muir Woods is non-negotiable. Home to the majestic redwood trees, Muir Woods National Park is a wondrous place to explore. You’ll immerse yourself in the peace and quiet of this ancient forest, and get to see an incredible diversity of plant and wildlife all throughout the park. Remember to bring a camera to Muir Woods for pictures – you’ll get no cell reception and this may drain your phone’s battery. Remember to Save on Family Friendly Admission There you go. A few suggestions for attractions and activities for your upcoming San Francisco family vacation. Regular admission to a number of these family friendly attractions are available with a pass by Go City. We hope you consider adding some of these fun ideas to your family vacation itinerary. Learn more about our San Francisco passes, attractions and prices.
Katie Sagal
Selection of San Francisco souvenirs including cable car and Golden Gate Bridge ornaments
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Best San Francisco Souvenirs

What will you bring home from San Francisco, besides a California tan, flowers in your hair, several cable car selfies and a wistful longing to be back in the Golden City’s foggy embrace? Our guide to the best San Francisco souvenirs includes everything from fortune cookies to whale feed (no, that isn’t a typo) and ensures you’ll pick the perfect memento to remember your trip by. Read on for our top picks and where to find them... Tacky Treasures Even a city as cool as San Francisco isn’t immune to the commercial potential of tacky tourist trinkets. But there’s joy to be found in those inexpensive little reminders of vacations well spent: the Golden Gate Bridge fridge magnet, a cuddly toy emblazoned with the ‘I ♥ SF’ logo’, an Alcatraz keychain, a mug bearing the (oh-so-true) sentiment ‘I left my heart in San Francisco’. You’ll find all these and more in stores affiliated to official tourist attractions, plus countless other variations in random gift shops citywide. But there are two ubiquitous ‘tacky’ San Francisco souvenirs you really shouldn’t leave town without. Spend any time in the city and you’ll soon understand why it's one of the last places on the planet to retain working foghorns, their great plaintive parps guiding ships safely under the Golden Gate Bridge whenever those famously dense banks of San Francisco fog envelop the city. Which is frequently, especially during the Bay Area’s foggy summer season – or ‘Fogust’ as the locals have punningly nicknamed it. Step forward the San Francisco fog globe, a clever variation on the traditional snow globe that, when shaken, shrouds the attraction inside in a dense pea-souper. Magical. Also synonymous with San Francisco are the squealing cables, clanging bells and rattling wooden carriages of the MUNI cable car system. Riding these rolling National Historic Landmarks up and down the city’s rollercoaster streets is one of San Francisco’s must-do experiences. And what better memento of your journey than an adorable mini cable car of your very own, with authentic wooden frame and moving wheels? Find yours in the shop at the Cable Car Museum alongside a range of other official merchandise (the MUNI logo tees are pretty cool, too). Cultural Souvenirs If you’re looking for something a little more... highbrow, make like Jack Kerouac and head for the City Lights bookstore where Chinatown and North Beach meet. It’s here (and in nearby bar Vesuvio) that Kerouac used to hang out with fellow beatniks, making it something of a spiritual home of the Beat Generation. Drop by for a browse and pick up a souvenir copy of On The Road or Ginsberg’s Howl and Other Poems, the latter of which saw City Lights embroiled in an obscenity trial when it first published the collection in 1956. San Francisco’s museum shops are another great way to pick up unusual souvenirs and gifts. Always dreamed of owning a skateboard adorned with one of Andy Warhol’s soup-can paintings? Jeff Koons-style balloon dog bookends? Frida Kahlo in wooden doll form? Lichtenstein jigsaw puzzle? Then look no further than the arty emporium at SFMOMA in the heart of Downtown. NB: custom art prints are also available for something a little more traditional. Take a little piece of the Exploratorium home with you: the huge curiosity shop of this astonishing interactive arts and science museum is brimful of colorful apparel, cool science kits and all manner of mindbending puzzles, gadgets and optical illusions. Or add a little more levity to your souvenir gifts at the Pirate Supply Store on quirky Valencia Street south of Downtown. Pick up an eye-patch, (fake) parrot and cutlass for the Jack Sparrow in your life, as well as stocking up on those other seafaring essentials: scurvy medication and whale feed. Sport is also big business in San Francisco where even those with a passing interest are sure to have heard of baseball behemoths the San Francisco Giants and the 49ers, one of the most successful American football teams of all time. Pick up caps, shirts and all manner of other memorabilia at their official stadium shops and at outlets throughout the city. Foodie Favorites Sourdough bread has been a staple of San Francisco life since treasure seekers first brought it here in the California Gold Rush of 1849. Even the 49ers mascot, Sourdough Sam, is named in its honor. You’ll find freshly baked loaves in every San Francisco bakery worth its salt, but locals swear by the Boudin Bakery in Fisherman’s Wharf, perhaps because it too was established in that fateful year of 1849. Stay for a burger or pizza (sourdough bun and base, natch), or grab a crusty loaf to take away and try to resist tearing into it like a wild animal before you get home. Want more baked goods? Chinatown’s tiny Golden Gate Fortune Cookie Factory assembles thousands of the crunchy clairvoyant treats by hand every day. You can even have custom-made fortunes included to really creep out superstitious family members when they read their super-accurate predictions. There’s yet more gluttonous indulgence to be had in the shape of San Francisco’s damn fine coffee and moreish homemade chocolate. The city’s exploding specialty coffee scene has seen dozens of roasteries pop up over the last few years, including the likes of SoMa’s Sightglass with their signature Owl’s Howl espresso, and Sextant, the only independent Ethiopian trader currently roasting and brewing coffee in the US. Ritual Coffee’s roastery in the Mission district is one of the city’s pioneers and has been serving up the finest single-origin coffees from the Americas to grateful San Franciscans since 2005. Grab some beans from one (or all) of these fine establishments, for a San Francisco souvenir with a touch of class. Hopeless chocoholics should make for historic Ghirardelli Square, where the chocolate and ice-cream emporium, chocolate tasting experience, chocolate café and pop-up chocolate shop from the legendary Ghirardelli Chocolate Company are enough to put Willy Wonka in the shade. Connoisseurs of the sweet stuff can find something with a little more local flavor at Dandelion Chocolate in the Mission. Take a tour of the factory to see expert chocolatiers conjure confectionery out of cocoa beans before your very eyes, then grab a bar (or six) which, with apologies to expectant chocolate-loving friends and family back home, will almost certainly not survive the flight. Save on attractions in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
San Francisco
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