San Francisco Itinerary – 3 Days in San Francisco for First Timers

Published: July 18, 2024

Traveling to San Francisco for a long weekend? If you’ve got 3 days in San Francisco to plan, check out this suggested list of things to do for ideas. This popular San Francisco itinerary is designed to showcase a wide variety of attractions and activities, and to appeal to visitors really looking for that authentic “San Francisco experience.” This 3 day itinerary includes:

  • Hop-on Hop-off Big Bus Sightseeing Tour
  • California Academy of Sciences
  • de Young Museum
  • Legion of Honor
  • SFMOMA
  • Aquarium of the Bay
  • Exploratorium
  • Escape From the Rock
  • Madame Tussauds San Francisco
  • Bridge 2 Bridge Cruise
  • Ripley's Believe it or Not!

Only have a few days in San Francisco? We’ve also put together a 1 day and 2 day itinerary.

Save on Attraction Admission

Pick up a 3-Day Go San Francisco® Card and save off combined admission vs paying at the gate. Remember, this 3 days in San Francisco itinerary is just one of many ways to experience San Francisco. The Go San Francisco® Card gives you the flexibility to create your own itinerary, so you can choose from dozens of top attractions and create a vacation tailored to your interests. Looking for more things to do? - we've got a list of how to spend 5-7 days in San Francisco. Or, try our popular California road trip itinerary, which covers top San Diego, Los Angeles, and San Francisco attractions.

DAY 1 Stop #1: Big Bus San Francisco Sightseeing Tour

This Hop-on Hop-off San Francisco Bus Tour is the perfect addition to your itinerary, and an easy way to get around the city while sightseeing. Tour guides are entertaining and knowledgeable, and you’ll see some of the best sights of the city, including the Golden Gate Bridge, Chinatown, North Beach, Fisherman's Wharf, and more Your ticket is good for a full 48 hours, so you can use it to hop on and off at your leisure. As a bonus, your ticket also includes a selection of free walking tours. Join up with one of these three tours at designated stops to see more of each neighborhood: Chinatown Walking Tour, North Beach Walking Tour, or Barbary Coast Walking Tour. Getting In: Hop On Hop Off Big Bus San Francisco Bus Tour tickets are included on the Go San Francisco Card.

Stop #2: California Academy of Sciences

No San Francisco visitor should miss the chance to explore the dazzling and delightful California Academy of Sciences. Comprised of four distinct areas – a natural history museum, an aquarium, an all-digital planetarium, and a four-story rainforest – there’s no end to the things to do at this attraction. This attraction is not just entertaining or informative, it’s also on the cutting edge of research and conservation. Scientists based here are making discoveries and developments that have the potential to improve the environment and change the world! They’ve even got a beautiful, 2 1⁄2 acre “living roof,” just one of their many eco-friendly innovations. There are a number of special programs and events that frequently run at the California Academy of Sciences, too, so be sure to check their calendar before you visit to see what's on. We recommend reserving between 1-2 hours for this attraction. Getting In: California Academy of Sciences tickets are included on the Go San Francisco Card.

Stop #3: de Young Museum

Head back to Golden Gate Park to visit one of the other finest museums in the city -- the de Young Museum. This gorgeous facility works to integrate art and nature and architecture all into one cohesive aesthetic experience, making it one of the most unique institutions on the west coast. Their collections span millennia, featuring everything from ancient African art to contemporary painting. They also have a strong body of American painting from the seventeenth to twenty-first centuries. Insider Tip: Be sure to head up the observation tower for an expansive aerial view of Golden Gate Park. We recommend reserving between 1-2 hours for this museum -- perhaps more if you have an art lover in your party. They also have a lovely cafe for a nice coffee break! Getting In: de Young Museum tickets are included on the Go San Francisco Card.

Stop #4: Legion of Honor

Located just north of Golden Gate Park, the beautiful Legion of Honor museum is another great artistic attraction. Designed to look like an eighteenth-century French palace, this institution is beautiful inside and out. Exhibits span a wide variety of artistic genres and nearly 4,000 years of history, so there's no telling what you mind find inside! Highlights include Ancient Art and European painting, featuring works by El Greco, Rembrandt, Monet, and more. A favorite is Rodin's iconic sculpture "The Thinker," which is located outdoors in the Court of Honor. We recommend reserving about 1-2 to explore the Legion of Honor. 

DAY 2 Stop #1: SFMOMA

This must-see San Francisco attraction is an excellent way to start off another day of your vacation. The San Francisco Museum of Modern Art (SFMOMA) has recently undergone a multi-year renovation project that has totally transformed this amazing space. It's one of the best museums on the west coast dedicated to contemporary and modern art. They also have a unique focus on living artists from the Bay Area. You'll find all your favorite artists represented in their vast collections, from Klee to Calder to Stieglitz. We recommend arriving when the museum first opens to avoid the bulk of the crowds. Set aside at a few hours for this engaging museum -- more if you've got real art lovers in your group. Getting In: SFMOMA tickets are included on the Go San Francisco Card.

Stop #2: Aquarium of the Bay

Now it's time to head up to the Fisherman's Wharf waterfront neighborhood for some prime explorations of the most popular locales in the city. Pop into the fascinating Aquarium of the Bay, which is consistently a family-favorite attraction. It exclusively features specimens from the San Francisco Bay, from jellyfish to giant octopi! You won’t want to miss their clear crystal tunnel system, with more than 300 feet of amazing views of over 20,000 marine creatures and plants. It’s a surreal experience to feel like you’re walking underwater! Another popular exhibit with kids is "Touch the Bay," where you can actually reach into water and feel sharks, rays, and sea stars. We recommend reserving at least an hour for this attraction. Getting In: Aquarium of the Bay tickets are included on the Go San Francisco Card.

Stop # 3: Exploratorium

Also located near the waterfront is the kid-centric Exploratorium. It's a highly interactive museum, with tons of opportunities for your kids to touch and play with hundreds of different exhibits. You'll find everything from fun, climbable outdoors exhibits to science-focused exhibits like viewing sea creatures through a microscope. Adults can have fun, too! Just check out the more inventive exhibits and learn about San Francisco's truly creative culture. It's also really worth your time to consult their website before you visit. They have activities organized by theme online, and it's a good way to plan out what you want to tackle first. Getting In: Exploratorium tickets are included on the Go San Francisco Card.

Stop #4: Escape From the Rock Cruise

End the day with a truly enjoyable cruise that heads out towards the infamous Alcatraz Island. Sail under the beautiful Golden Gate Bridge, out to the Bay, and past this sinister prison while listening to informative narration from your crew. And it's not just about what you see in front of you, either -- you'll also be regaled with stories about famous crooks and criminals who served some time in Alcatraz, including tales about famous escape efforts that have inspired so many films. The cruise itself last for one and a half hours; please arrive at least 30 minutes prior to your desired departure time. No reservations required. Please not that this cruise does not include a landing at Alcatraz Island itself; if you're interested in visiting the prison, purchase your Go San Francisco Card directly from Alcatraz Cruises. 

DAY 3 Stop #1: Madame Tussauds San Francisco

Begin your last day with a return to the popular Fisherman's Wharf neighborhood. Stop by Madame Tussauds San Francisco for a truly special experience that only Madame Ts can produce. Meet celebrities from music to Hollywood to politics and snap your photo with your favorite. It's a fun way to keep the kids entertained, and it's also an informative romp through pop culture's most important figures and moments in time, from Elton John to Rosa Parks. We recommend reserving about an hour to explore this attraction. You may experience lines, but probably not first thing in the morning. 

Stop #2: Bridge 2 Bridge Cruise

Next on your itinerary, you’ll want to continue to explore San Francisco by water! The Bridge 2 Bridge Cruise is actually the only cruise in the area that sails under both the Golden Gate Bridge and the Bay Bridge (hence its name), and is a totally relaxing activity. You’ll also see a number of iconic sights from San Francisco’s shoreline and maritime history, including the infamous Alcatraz and Treasure Island. So there's an educational component, too, for those of you traveling with curious explorers of all ages. If you're wondering, the big difference between this cruise and the Escape from the Rock cruise is that this option features a more wide-ranging survey of San Francisco maritime culture and history, and less information about Alcatraz itself. Pick one, or enjoy them both! Remember to pick up your ticket in advance at the booth prior to boarding the vessel. We recommend arriving at least 15 in advance of your desired sail time. Reservations are required for this cruise. Getting In: Bridge 2 Bridge Cruise tickets are included on the Go San Francisco Card.

Stop #3: Ripley's Believe it or Not!

This is another destination the kids will love. The endlessly fascinating Ripley's Believe it or Not! makes for an astonishing and fully entertaining last stop of the trip. Filled with the bizarre, the strange, and the wonderful, Ripley's has been delighting and puzzling visitors for generations. With hundreds of crazy exhibits -- many of them new each year -- there's something for adults to like, too. An area that absolutely everyone loves is the Toy / Candy Factory, which offers hundreds of different classic and contemporary sweet treats. Be prepared for the nostalgia when you see your favorite childhood candy for sale! A visit here typically takes about two hours, so plan accordingly based on your dinner ideas. 

Let’s Recap

This 3 days in San Francisco itinerary really shows you the best and the brightest of the City by the Bay. The wide variety of things to do and places to go on your three days in San Francisco will leave you feeling like you’ve gotten a true feel for the city. Save on combined admission costs vs paying at the gate when you visit all of these attractions with a 3-Day Go San Francisco® Card

Katie Sagal
Go City Travel Expert

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Golden Gate Bridge, San Francisco
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San Francisco 4th of July Weekend - 10+ Fun Things to Do in July

One of the best times to visit San Francisco is Independence Day - there's even more going on than usual! From bay cruises to bus tours and scavenger hunts, there are lots of fun and festive activities in the Bay Area. Since 4th of July falls on a Thursday this year, it's the perfect excuse to plan an extra long weekend in San Francisco. If you’re looking for San Francisco 4th of July Weekend ideas, check out some of these ideas! There are many local activities and fun things do in San Francisco in July, including... Fireworks from Fisherman's Wharf SoMA & the Yerba Buena Gardens Festival Golden Gate Park Events PIER 39 Activities Sightseeing Cruises and more... Save on Admission to Popular Attractions The Go San Francisco pass provides admission to a number of these attractions. Choose as you go from dozens of San Francisco attractions and activities and save up to 45% off combined admission vs paying at the gate. Please note, some of these special July and 4th of July weekend events may be separately ticketed and not included on the Go San Francisco pass. Remember to Save on Attraction Admission There you go - plenty of fun ideas for things to do in San Francisco in July to help you plan your 4th of July weekend itinerary. Remember, a San Francisco pass provides admission to many of these attractions. You can save up to 45% on combined admission vs paying at the gate. We really hope you consider adding a few of these popular options to your upcoming plans. Enjoy!  
Katie Sagal
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10+ Things to Do for Halloween in San Francisco

Thinking about spending this Halloween in San Francisco? Check out a few of these festive attractions to get you in the holiday spirit. From tours and parties to special family-friendly events, there’s something for everyone on this list. Keep in mind that some events may require reservations; research the attractions you are interested in. You may need to purchase tickets before you go. All of these attractions are great for families with kids, but exercise caution when it comes to spooky stuff and small children. The San Francisco Dungeon If you want to see something truly spooky and horrible this October, head to the San Francisco Dungeon, where the weird and wild of San Francisco's history come out to play in force. Wander through several lively exhibits with costumed actors, enjoy amazing recreated historic sites, and be more than a little scared by some of the horrific things going on in these recreations. Getting In: San Francisco Dungeon tickets are included with the Go San Francisco® pass. SuperNatural Halloween at California Academy of Sciences This festive family event sees the California Academy of Sciences transformed into a spooky scientific dreamland. From traditional activities like pumpkin carving and trick-or-treating to extra surprises like face painting and magic shows, this event has everything that makes Halloween special. Scientists will also be on hand to demonstrate the “spooky” scientific phenomenon and to encourage the educational element of the event. It’s bound to be a great time for the whole family! Getting In: Admission to SuperNatural Halloween is separately ticketed and is not included with the Go San Francisco pass. For more information and to purchase tickets, please visit the event website. General admission to the California Academy of Sciences is included with the Go San Francisco pass. The Great Pumpkin Fest at California's Great America This is one for the younger kids at California's Great America. See Planet Snoopy transformed into the gentle Planet Spooky, where kids 12 and under can trick-or-treat with the whole PEANUTs gang in costume. Various activities include a fun hay maze, creative pumpkin decorating, a play-in-able pumpkin patch, and the chance to watch talented pumpkin-carvers practice their craft. A daytime event, this is great for really little ones who aren't ready for after dark scares. Planet Snoopy is transformed into Planet Spooky where kids 12 & under can show off their costumes as they trick-or-treat along with Snoopy, Charlie Brown, and the rest of the PEANUTS friends. Getting In: Admission to The Great Pumpkin Fest is only $26 for Go San Francisco pass customers. Monster Bash & Haunted Hornet Halloween Hoopla Children’s Creativity Museum The 15th annual Halloween Hoopla at the Children’s Creativity Museum, this popular family event is ideal for kids 10 and under. Filled with interactive performances, festive displays, and seasonal crafts, the Hoopla is a great way to spend an educational and fun afternoon in the beautiful Yerba Buena Gardens. Everyone will enjoy dancing, funny clowns, palm readings, and even more festive activities. Kids can even design their own trick-or-treat bags! Getting In: Admission to the Halloween Hoopla is free. Ghost Tours Spooktacular Halloween Party Japantown Peace Plaza This free, kid-centric event takes place in one of San Francisco’s most charming public squares. Kids will be able to enjoy trick-or-treating, festive crafts, and seasonal games, in addition to Halloween décor and artistic displays. The carnival-like atmosphere continues with additional offerings like a bouncy house, temporary tattoos, and even seasonal face painting. Come in costume! Getting In: Admission to the Spooktacular Halloween Party is free. Clancy’s Pumpkin Patch 1620 7th Ave. Are you a local looking for a convenient place to pick a few pumpkins, or a visitor trying to celebrate the holiday in a new town? Either way, Clancy’s Pumpkin Patch should be your go-to stop for all things pumpkin related. Choose from a wide variety of pumpkins – including some rare varieties not found elsewhere. Go on a hayride through San Francisco, or explore a hay maze. You can even score some gourds, Indian corn, and apple cider. Getting In: Admission to Clancy's Pumpkin Patch is free. Let's Recap So there you have it. Our list of some festive and spooky things to do for Halloween in San Francisco this year. Remember, a number of these options are available on the Go San Francisco pass, where you can save up to 55% on combined admission vs paying at the gate. Please note, the Halloween events taking place at some of these attractions may be separately ticketed and not included with the Go San Francisco pass. Consider adding a few of these fun options to your mid-fall getaway itinerary.
Katie Sagal
Fireworks over the Golden Gate Bridge in San Francisco.
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New Year's Eve in San Francisco

San Francisco is one of the USA's finest party towns, with neighborhoods that are characterized by their lively nightlife scenes. We’re talking the Castro’s uber-hip LGBTQ+ clubs, high-end dining in Nob Hill, laidback speakeasies in North Beach and chilled-out arty bars in The Mission. In other words: great for seeing in the New Year with a bang. But it’s not all Cable Car cocktails and morning-after Alka-Seltzers. There are loads of ways to spend New Year’s Eve in San Francisco, and we’ve put together a selection of the best, to be enjoyed with or without a drink in your hand. Read on for art and Alcatraz, ballet and burritos, skating and sightseeing, and much more... In the Daytime... Ride the Cable Car The squeal of the cables, the rattle of the wheels, the great clang of the bell: San Francisco’s colorful MUNI tram cars are a great way to while away a New Year’s Eve hour or two. These painted wooden icons promise a fun-filled rollercoaster ride through the famously hilly city, with photo ops galore along the way. Bag the best snaps by claiming a spot on the narrow external platforms either side of the car – you’ll get the most spectacular views of landmarks like Alcatraz and Lombard Street riding the Powell-Hyde line from Downtown to Fisherman’s Wharf. Spot a San Francisco Icon With so many world-famous landmarks around town, San Francisco souvenir makers must be coining it in. Indeed, you don’t have to look very hard to find a Golden Gate Bridge keychain, MUNI cable car model, Alcatraz ornament, or mug adorned with the colorful Painted Ladies. Heck, you can even get fog globes (like snow globes but with fog, in honor of the city’s famous pea-soupers). Sure, bag the souvenir, but nothing beats the real thing, so make sure to drop by one or two of these veritable SF icons on New year’s Eve. And don’t neglect to say hey to the sea lions at Pier 39 while you’re at it. Bag a Bargain If, once again, Father Christmas failed to find space in your stocking for the designer handbag or brand-new iPhone you so desperately wanted, now’s your chance to take the matter into your own hands. Post-Christmas sales run from 26 December right into the New Year, so this is prime time to pick up a bargain. Hit up the big department stores and malls – Saks, Bloomingdale’s, Macy’s, Nieman’s, Westfield – for some of the best. Take a Hike Sure, it’s a bit hilly, but just think of all the good it will do your calves and glutes! There are loads of great walks in San Francisco, from short sightseeing tours of the Castro’s celebrated LGBTQ+ landmarks, to longer walks that take in the Haight-Ashbury neighborhood’s boho vibe and Instagram eye candy of the Painted Ladies. But if you really want to get the blood pumping, try the Filbert Street Steps challenge, a steep climb up 500-or-so steps that takes in sweeping views of Treasure Island and the San Francisco Bay Bridge and promises encounters with talkative Telegraph Hill parrots, quaint cottages and cute formal gardens on the way to Coit Tower at its summit. Get Your Culture Fix San Francisco is home to some of California’s finest museums and galleries so where better to while away a few hours while you wait for the New Year festivities to kick off? Experience one of the planet’s largest collections of modern and contemporary art at SFMOMA, starring Hopper, Kahlo, Klee, Matisse, O’Keeffe, Richter and Warhol, to name but a few, and unleash your inner Einstein at the super-cool Exploratorium on Pier 39, where you can summon up your own sandstorms, get lost in the fog and dance with... yourself. Kids young and old will thrill to the vast range of playable vintage arcades and pinball machines at the Musée Mécanique in Fisherman’s Wharf. Chill Out in The Mission Hands-down one of San Francisco’s hippest ‘hoods, The Mission is a great place to chill and take in the sights on New Year’s Eve. Check out the eye-popping painted murals on Balmy Alley and Clarion Alley, and window-shop the cool indie stores on Valencia Street, where vintage fashions, pre-loved vinyl records and, um, pirate supplies are the order of the day. For lunch, seek out a legendary ‘Mission Burrito’ in one of the district's many authentic taquerias. These edible monsters are famed for their super-soft tortillas, farm-fresh ingredients and medley of Mexican flavors. Heave yours up to Dolores Park and find a spot to tuck in accompanied by panoramic views of the hazy Downtown skyline. In the Evening... Take in a Show Kick off your celebrations in earnest with one of San Francisco’s fab New Year shows. Check out listings for some of the city’s top venues – The Fillmore, The Warfield, The Independent – to find the perfect performance to suit your mood. Or go full glad-rags-and-monocles mode behind the stately colonnaded facade of the War Memorial Opera House, where you can catch world-class performances from the vaunted San Francisco Ballet, Opera and Symphony ensembles. Have a Nice Dinner Book early if you want to secure a New Year’s Eve spot for dinner in any of the city’s top restaurants. We’re talking dinner with a view in upscale Nob Hill – check out the Fairmont’s Laurel Court or Top of the Mark at the InterContinental Mark Hopkins. Or hit up Zingari on Union Square for high-end Italian food and live jazz. Looking for something a little less formal? Chinatown is your friend. Generally considered one of the best enclaves for Chinese food in the US, here’s where you can dine like an emperor on fluffy BBQ pork dumplings, delicate shrimp and chive gyoza, crispy sesame balls and all manner of other umami Chinese treats. Find yourself a tiny, cramped restaurant for a fully authentic experience. Go on a New Year’s Eve Cruise A favorite way to spend New Year’s Eve in San Francisco is aboard a cruise on the Bay. It’s a fine (and unusual) way to ring in the New Year, complete with picture-perfect night-time views of the Golden Gate Bridge, Alcatraz and, of course, the city’s spectacular midnight firework display. Cruise options range from high-end dining experiences to booze-fueled party boats that are strictly for revelers aged 21 and over. Note that at least one of these options has the potential to leave you feeling a little, shall we say, seasick the morning after. Skate into the New Year The Embarcadero Holiday Ice Rink is the city’s largest and offers glittering views of San Francisco Bay, the Ferry Building and the Bay Bridge as you glide and swoop, graceful as a drunk swan, across the ice. The rink stays open until 11.30PM on New Year’s Eve, meaning you can skate until late before huddling with the crowds to enjoy the midnight pyrotechnics. The views of the firework display from here – as with just about anywhere along the eastern waterfront – are among the very best in town. Save on things to do in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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