San Francisco

Best shopping in San Francisco - Boutiques, outlet malls & more

San Francisco is one of the top shopping destinations in the US.

Where are the best places to shop in San Francisco? Well, to answer that question, we've made a list of the top 12 places and areas to shop in San Francisco, including popular outlet malls, shopping centers, hip boutiques and more.

Visitors can find everything from locally created artisan crafts to name-brand retailers. Did you know? Gap Inc., which owns and operates Gap, Banana Republic, and Old Navy, is headquartered in San Francisco.

So, a shopping spree on vacation? Let's go!

Union Square

Union Square is San Francisco's premier destination for shopping. Besides Bloomingdale's and Macy's, Union Square boasts a large collection of department stores, upscale shops, and brand-name retailers, conveniently in downtown San Francisco.

Westfield Centre is Bloomingdale's West Coast flagship store, offering designer fashion with department store variety. Whether you're shopping for the latest fashions or the home, Bloomingdale's has it all. Plus, in-store services include package delivery to your hotel - no need to drag all those bags around!

The Macy's store takes up almost two city blocks, making it not just a top shopping destination, but a must-see shopping experience. Macy's offers a wide selection of top brands, including Ralph Lauren, Calvin Klein, Estee Lauder, Clinique, Levi's, and more.

Union Square

Petaluma Village Premium Outlets

Located north of San Francisco in Sonoma County, Petaluma Village Premium Outlets offers steep discounts of 25%-65% off over 60 brand-name stores, including Banana Republic, Brooks Brothers, Coach, Nike, Saks Fifth Avenue Off 5th, and more in a picturesque, outdoor open setting.

Napa Premium Outlets

The Napa Premium Outlets are an easy side trip to add to a day trip to Napa Valley - this area is around 45 minutes from downtown San Francisco. Stores feature everyday savings of 25%-65% off stores like Cole Haan, Ann Taylor Factory Store, J. Crew, Polo Ralph Lauren Factory Store, Coach Outlet, Timberland, and more. Perfect for stocking up on the season's essentials.

Napa

Gift Center and Jewelry Mart

Catch a little sparkle with exclusive access to wholesale prices typically only available to registered trade professionals at the San Francisco Gift Center and Jewelry Mart. You'll be able to shop unbeatable prices on a large selection of merchandise, including gifts, jewelry, and accessories from over 25 countries. From diamonds and pearls to custom designs, you'll find it all.

Wondering how to fit shopping into your San Francisco trip?

Our itineraries and guides will help you slot your shopping crusade in between activities and sightseeing. The below suggestions are a great way for newcomers to familiarize themselves with the city, all while saving a bunch of money on top attractions, tours, and more.

Embarcadero Center

Embarcadero Center is a large, mixed-use building complex home to over 100 retail shops, restaurants, and even a cinema. Located in San Francisco's waterfront area, also known as the Embarcadero, it's conveniently close to lots of attractions and sights in the Bay Area. You're bound to find something that catches your eye here.

Embarcadero

Chestnut Street

For more of a classic San Francisco neighborhood shopping destination experience, head to Chestnut Street for higher-end boutique shops and look for a unique find to bring home with you. If you're flagging during your shopping expedition, there are a myriad of eclectic restaurants and sophisticated coffee shops for tasty treats and refreshments.

Chestnut Street

Fillmore Street

Fillmore Street features countless upscale brands from around the world, like Eileen Fisher, Jonathan Adler, Joie, Scotch & Soda, and more. This street also has plenty of hip, eclectic boutique shops and cafés to dip in and out of.

Haight Street

Famous for the role it played as a hippie hangout in the 60's and 70s, the Haight Ashbury area's progressive culture is apparent in its store offerings. You'll be able to find lots of high-end vintage shops, hip boutiques, innovative dining establishments, and lots of pride on display.

Haight Street

Polk Street

Polk Street is a popular destination for second-hand and thrift shopping in San Francisco. Whether you're looking for knick-knacks or a new wardrobe staple to remember your trip by, Polk Street is a great place to unearth an unexpected gem.

North Beach

Famous for being San Francisco's Italian neighborhood brimming with food that rivals that of Italy and some of the best boutique cafés, it's no surprise North Beach is a shopping destination that offers visitors more of a European vibe than other parts of the city. You'll find artisan pieces and charming bookstores in this area.

North Beach

Left your heart (or your wallet) in San Francisco?

We hope we've given you some inspiration and spots to check out (and hit the checkout!) These areas have the best shopping in San Francisco, including popular affordable options, outlet malls, and designer brands.

 

Shop til' you drop in San Francisco and save up to 50% on attractions  

Planning your San Francisco trip? With Go City®, you can explore big-name landmarks, local hotspots, and epic tours, all on one pass, all for one price. Not only that, but you'll enjoy savings of up to 50%, compared to buying individual attraction tickets. So pick up a San Francisco attraction pass and save while you sightsee! 

☀️See all San Francisco attractions ☀️ – 🌏 Explore other destinations 🌏 – ✈️ Buy a San Francisco pass ✈️ 

Casey Makovich
Go City Travel Expert

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San Francisco skyline viewed from the sea
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San Francisco in January

With winter now in full swing, a trip to San Francisco in January is the prime time to experience the Golden City during one of its quietest periods. Though the city never truly loses its famous bustling atmosphere, a winter’s trip is sure to offer you among the most authentic experiences of the city’s famous vibrant culture, stunning landmarks and diverse history. Visiting San Francisco in January Average Temperature: 45 - 55°F • Average Rainfall: 11 days/mth • Average Sunshine: 7 hours/day Seeing out the brief upsurge in holiday season tourists, San Francisco in January returns to somewhat of a standard low-season flow of traffic. Though you’re likely to come across plenty of tourists year-round, this is when you’re most likely to find the city’s top attractions at their quietest, with many hotels operating slightly reduced, off-season rates. Carrying the torch from December, temperatures throughout January tend to remain somewhere between cool and pleasantly mild. With fairly regular sunshine, you’ll still be able to see much of the city in its full glory, though it’d be wise to pack accordingly for the weather. Warmer clothes certainly won’t go to waste, and it’s always a good idea to pack an umbrella for the likelihood of at least two days of rain per week on average. Things to do in January Some of the best areas to explore in San Francisco largely reflect the city’s large East Asian-descended population. Both Chinatown and Japantown stand as some of the most trendy neighborhoods throughout the city, characterized by traditional architecture from their respective countries alongside various authentic cultural eateries and retailers. Those looking to embrace their inner Dolittle should head to the San Francisco Zoo & Gardens, home to over 2,000 endangered and rescued creatures from around the world, alongside 100 acres of tranquil gardens populated with stunning plant species both local and exotic. If you’re keen to get up close and personal with some 20,000 beautiful marine animals, then follow up with a visit to the Aquarium of the Bay. Nothing quite reflects the Golden City like its world-renowned landmarks. If you’re looking for some fantastic photo ops during your trip, you’ll want to take a stroll to the likes of the iconic Golden Gate Bridge, the Victorian- and Edwardian-era Painted Ladies, the winding curves of Lombard Street and Fisherman’s Wharf, where you’ll often find a colony of playful, barking sea lions. If you’ve a hunger for the arts, San Francisco has you covered there, too. The San Francisco Museum of Modern Art explores various mediums of contemporary art, hosting established artists such as Andy Warhol alongside more experimental pieces. And nestled among much of the largely East Asian influence throughout the city, the Asian Art Museum exhibits over 17,000 art pieces from across the continent, complemented by a selection of delicious and traditional cultural dishes served at the in-house café. Families and the inherently inquisitive alike are bound to get a kick from the Golden City’s wealth of educational hotspots. The California Academy of Sciences, for example, boasts a digital planetarium, an aquarium, a natural history museum and even an immense indoor rainforest. Meanwhile, the Exploratorium stands as the intersection between art and science, offering a wide range of engaging interactive exhibits to scratch your curiosity. History buffs should find their way to the California Historical Society, exploring various facets of the state’s history, with a general focus on San Fran itself. The USS Pampanito and USS Hornet each offer unique insights into American naval and nautical history, while the Contemporary Jewish Museum explores various aspects of Jewish pop culture, history and art. Visitors with an interest in the more gritty side to history likely already know about the former maximum-security prison located in the middle of the San Francisco bay. Famous for its remote location and the host of high-status criminals once confined within its walls, Alcatraz Prison is now open for visitors to explore and breathe in its chilling atmosphere. Take a night tour for an extra creepy experience! What’s On in January Chinese New Year Given its significant Chinese-descended population and its claim to the most impressive Chinatown in America, it comes as little surprise that the San Francisco Chinese New Year celebrations stand as some of the largest and most vibrant in the world. Naturally, the exact month of this celebration differs depending on the year, so be sure to double check if you’re keen to join in. Attracting a crowd of over three million observers from both near and far, the event is marked by various traditional markets, fairs, balls and cultural activities. Topping off the celebration is the famous Chinese New Year parade, featuring performers carrying flags, lanterns and drums along with a procession of colorful floats, not least of all the iconic 28-foot-long golden dragon. Hot Chocolate 15k/5k One of San Francisco’s sweetest annual events typically takes place midway into January, in the form of a hearty foot race through the city. Beginning and ending in Golden Gate Park, the Hot Chocolate route guides runners past many of San Fran’s top attractions, with a steaming cup of hot chocolate and various other treats waiting at the finish line. Sweet stations line the course, offering participants various other sweet treats for that extra kick of energy and satisfaction. SF Sketchfest Featuring roughly two and a half weeks of comedy performances, SF Sketchfest easily stands as one of San Francisco’s largest comedy festivals. Throughout the festival, visitors can catch various daily sketches, workshops, panels and other fun activities among venues across the city, led by a cast of well-known comedians and performers. FOG Design+Art Fair Celebrating some of the most significant creatives and leading contributors to the worlds of design and visual arts, the FOG Fair features dozens of galleries and dealers spanning just about all areas of art and design, from fine art to furniture. Complete with various forums and panels exploring different facets of the industry, this is the prime event for art and design lovers visiting San Francisco in January.
Robert Heaney
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10+ Things to Do at Fisherman’s Wharf During Your Trip to San Francisco

San Francisco is a cultural mecca, filled with art and inspiration at every turn. It’s the perfect vacation destination for couples and families with diverse interests, too, because there truly is something for everyone in the City by the Bay. You can explore unique museums, relax on sightseeing cruises, and discover something new on a tour – all without leaving the popular neighborhood of Fisherman’s Wharf! If you’re looking for things to do at Fisherman’s Wharf and nearby areas during your trip to San Francisco, check out our list of the best local activities and attractions, including... Hop On Hop Off Sightseeing Tour Golden Gate Bay Cruise Aquarium of the Bay Angel Island Round Trip Ferry Madame Tussauds San Francisco Bike Rentals And more! Save on Fisherman’s Wharf Attraction Admission Admission to many of these top San Francisco attractions and activities and more are included on the Go San Francisco® Card. Choose as you go from many top attractions and save up to 60% on combined admission vs. paying at the gate. See all available passes, attractions & prices – Learn more. Escape From the Rock Cruise Spend 90 exciting minutes on a journey around the country’s most intimidating former prison: Alcatraz Island. Recently voted the top site in America, Alcatraz is filled with stories both thrilling and chilling. Hear all about daring escape plans and the daily lives of prisoners who once inhabited this eerie isle on a fully-narrated cruise – complete with full sound effects! Getting In: Escape From the Rock tickets are included with the Go San Francisco® Card. Bridge 2 Bridge Cruise Sail under the iconic Golden Gate Bridge and the impressive Bay Bridge on this comprehensive cruise. This exciting 90-minute excursion will escort passengers by major landmarks and attractions, including Alcatraz Island, the Ferry Building, and even AT&T Park. It's actually the only cruise that escorts you under both bridges, so this cruise is a nice unique option. Getting In: Bridge 2 Bridge Cruise tickets are included with the Go San Francisco® Card. Golden Gate Bay Cruise A shorter but no less interesting cruise option out of Fisherman’s Wharf is the Golden Gate Bay Cruise. Enjoy an hour filled with informative narration about important local sights and sounds, with chances to see top attractions like Angel Island State Park, Alcatraz Island, and of course, the Golden Gate Bridge. When you return to port, be sure to keep an eye out for the USS Pampanito (see below for more on that) and the famous Pier 39 sea lions. Getting In: Golden Gate Bay Cruise tickets are included with the Go San Francisco® Card. Aquarium of the Bay Animal lovers won’t want to miss this delightful aquarium with a specific focus on the marine life of the San Francisco Bay. Walk through their amazing glass tunnels for a chance to see 20,000 aquatic critters, from petite moon jellies to large sevengill sharks. Kids will especially love the Touch the Bay exhibit! Especially popular exhibits include the jellyfish tank in "Go With the Flow" and the four playful river otters that call the Aquarium home. Getting In: Aquarium of the Bay tickets are included with the Go San Francisco® Card. Angel Island Round Trip Ferry Spend some time on Angel Island, one of the top historical attractions in the Bay Area. The island itself is a California Historical Landmark because of its eclectic history, featuring at various points in time military installations and an immigration center. A visit here also provides unparalleled views of the San Francisco skyline. Getting In: Angel Island Ferry tickets are included with the Go San Francisco® Card. USS Pampanito A World War II veteran, this Balao class submarine is today a National Historic Landmark. Enjoy a pre-recorded tour (via headset) that escorts you throughout the ship and highlights each distinct area with fun information. Because this is an historic vessel still undergoing preservation, you'll also get to learn about plans for the future memorial site. Getting In: USS Pampanito tickets are included with the Go San Francisco® Card. Ripley’s Believe it or Not! San Francisco Head to Ripley’s for the weirdest experience of your vacation. With dozens of hands-on exhibits and intriguing artifacts, Ripley’s Believe it or Not! is a fun and fascinating place for kids of all ages to explore. Some highlights include duct tape art, wire sculptures, a mummified foot from Egypt, and much more. Adults will particularly love their Toy/Candy Factory, which features all your nostalgic childhood favs. Getting In: Ripley’s Believe it or Not! San Francisco tickets are included with the Go San Francisco® Card. The San Francisco Dungeon Enjoy seeing the dirty details of San Francisco’s shadier side brought to life in a fun and campy way at this attraction. Begin your adventure with a sudden, exhilarating drop down into the attraction. Then, you'll enjoy a 60-minute boat ride that escorts you through the city's dark past. The San Francisco Dungeon also features a number of live theatrical performers who re-enact local top local stories about historical gold mining, old San Francisco gangs, ghosts of Alcatraz, and much more. It's more fun than scary, so it's perfectly kid-appropriate, too. Getting In: San Francisco Dungeon tickets are included with the Go San Francisco® Card. Hop On Hop Off Sightseeing Bus Tour The best way to explore San Francisco begins right in Fisherman’s Wharf with a hop-on hop-off sightseeing bus tour. Learn all about top local landmarks and sites with 20+ stops in Chinatown, Union Square, the Financial District, North Beach, and more. It couldn’t be easier to customize your own trip with the ability to hop on and off, too! Getting In: Hop On Hop Off San Francisco Bus Tour by Big Bus admission is included with the Go San Francisco® Card. Madame Tussauds San Francisco With seven different themed galleries and dozens of wax figures, Madame Tussauds San Francisco is filled with lifelike recreations of actors, musicians, athletes, historical figures, and much more. Be sure to check out the “Spirit of San Francisco” exhibit, which showcases the city’s most significant cultural and historic moments. Getting In: Madame Tussauds San Francisco tickets are included with the Go San Francisco® Card. All-Day Comfort Bike Rental Explore San Francisco on two wheels with a bike rental from Blazing Saddles. This is a very bike-friendly culture, so expect many scenic paths throughout the city streets and along the waterfront – although you should also be prepared for some pretty hilly rides! Take advantage of a chance to enjoy the great outdoors and get a little exercise on your vacation, all while touring this gorgeous city. Getting In: San Francisco bike rentals by Blazing Saddles are included with the Go San Francisco® Card. Musée Mécanique If you love exploring the quirkier side of San Francisco – and trust us, there’s plenty of that to go around – then a can’t-miss attraction is the Musée Mécanique. This delightful little museum features a significant collection of privately owned mechanical musical instruments, figurines, and arcade games – all still in perfect working condition! Getting In: Admission to the Musée Mécanique is free! Activities Departing from Fisherman’s WharfFull Day Wine Country Tour Embark on a day trip out to California wine country with a convenient bus trip that picks up and drops off right on Fisherman’s Wharf. Head out to Napa and Sonoma, where you’ll tour several of the region’s best wineries. Enjoy tours and tastings at each stop, and purchase a bottle (or two!) of your favorites. You’ll learn all about California wine culture, too. Getting In: Napa and Sonoma Wine Country Tour tickets are an included attraction option with the Go San Francisco® Card Build Your Own Pass. Embarcadero & Nearby AttractionsExploratorium Kids will absolutely love the chance to spend an afternoon at San Francisco’s most interactive institution designed just for them – the Exploratorium! With hundreds of interactive exhibits that range from massive art installations to tiny tinkering opportunities, they'll never run out of things to enjoy. Be sure to check out their rotating special exhibits as well! Getting In: Exploratorium tickets are included with the Go San Francisco® Card. City Lights Booksellers & Publishers Visit one of the most iconic literary landmarks in all of San Francisco – City Lights Booksellers & Publishers. With roots stretching back to the Beat Era, this venue is steeped in history. City Lights offers three stories of amazing literature than spans every conceivable genre, so you’re bound to found something to love among these books. Getting In: Entry to City Lights Booksellers & Publishers is free. The San Francisco Maritime Museum Located in the charming Aquatic Park Bathhouse Building, the Maritime Museum features a wide variety of art and artifacts that reflects on the maritime culture of San Francisco and around the world. It’s the perfect place for anyone interested in maritime history, with its impressive collections of historic maps and photographs, engineer’s drawings, small craft, and so much more. Getting In: Admission to the San Francisco Maritime Museum is free. Remember to Save on Attraction Admission So there are our top recommendations for things to do at Fisherman’s Wharf and surrounding areas during your trip to San Francisco. Don’t forget – many of these great attraction options and more are included on the Go San Francisco® Card, which helps you save up to 60% on combined admission vs. paying at the gate. We hope you consider adding a few of these fun options to your San Francisco vacation plans.
Katie Sagal

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