A San Francisco cable car overlooking Alcatraz Island

Things to do in Downtown San Francisco

By Stuart BakBy Stuart Bak

Set in the northeast corner of San Francisco overlooking the bay, Downtown takes in the Financial District as well as parts of Chinatown, North Beach and the Tenderloin. Its top-notch central location makes it a fine base for sightseeing, with world-class museums, a grand opera house and some of the city’s best shopping and dining, as well as easy transport links to other neighborhoods. Join us as we explore all the best things to do in Downtown San Francisco.

Sightseeing in Style

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The rattle of the wheels, the distinctive clang of the bell, the squeal of the cables... if you can steel yourselves for long queues of increasingly tetchy tourists, the city’s iconic cable cars provide a great introduction to the city. Hop aboard these colorful wooden carriages at Powell and Market and enjoy the rollercoaster ride through this famously hilly city just as San Franciscans did way back when the cars first appeared in the 1870s. Brave souls can even ride the narrow platforms on the exterior of these rolling historic landmarks. Just remember to keep your phone in your pocket no matter how tempting that snap of Chinatown might be, and don’t lean outwards if you value your head!

There are two lines running out of Downtown, with both terminating near Fisherman’s Wharf for fine views (and boats) out to Alcatraz Island. Of these, the Powell-Hyde line is the most popular because it passes crooked Lombard Street and affords spectacular views of Alcatraz as it crests the hills. This, naturally, makes it the most popular line for tourists, so plan accordingly if this is the route of your dreams, and travel at less busy times if you can.

Embarcadero Highlights

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In a city with many instantly recognizable landmarks, the Ferry Building on the Embarcadero holds its own. Its soaring clock tower has been keeping time at the San Francisco Waterfront for over a century and its vast, arched interior is now home to a bustling marketplace full of artisan foodie stores, cute boutiques and tempting cafés and restaurants. Pair a classic SF sourdough with local cheeses and a classic California Cab Sauv, or grab unique souvenirs like honey and handcrafts from local producers.

From here, it’s just a short harborside walk to the astonishing Exploratorium science museum, an interactive feast for kids young and old, and surely one of the most fun things to do in Downtown San Francisco. Ever fancied dancing with your own shadow or stepping inside a tornado? Then this is most definitely the place for you.

Chinatown

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Downtown San Francisco is also where you’ll find the oldest Chinatown in North America. It’s where 19th-century San Franciscans had their Western minds blown by their first taste of shrimp dumplings and fluffy pork buns, so be sure to pay homage by doing the same – there are, of course, dozens of excellent dim sum restaurants to choose from. Jazz up your Insta feed with a selfie or six beneath the Dragon Gate and find further photo opportunities by the ornate red-and-green streetlights on Grant Avenue, as Chinese lanterns sway overhead in the breeze.

Enjoy the peace and tranquility of a traditional temple, sample China’s national beverage in a traditional tearoom, unleash your inner Mariah in a karaoke bar, and discover your future at the Golden Gate Fortune Cookie Factory. At the very least, you’ll find out how thousands of these tiny treats are made by hand every day and get a chance to taste different flavors and toppings. We see a green tea fortune cookie in your future, for sure.

Get Your Culture Fix

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Make time to hang out in the San Francisco Museum of Modern Art (SFMOMA). One of the largest modern and contemporary art museums on the planet, its collection of over 30,000 masterpieces includes paintings, sculptures, photography and more. View works by some of the greats, including Georgia O’Keeffe, Andy Warhol, Edward Hopper, Gerhard Richter and Frida Kahlo and head to the glass pavilion in the rooftop garden for ace views of SFMOMA’s sculpture collection and the San Francisco skyline.

Expect grandiose performances in sumptuous surroundings behind the stately colonnaded facade of the War Memorial Opera House. This is the place to get your glad rags on, raise a monocle to your eye and see the world-class SF Ballet, Opera and Symphony in action. Or, for something with a few more chuckles than Madame Butterfly or La bohème, try the Punch Line comedy club over on Battery Street.

Shopping and Nightlife

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Downtown San Francisco is a shoppers’ paradise, with Union Square at the heart of the action. Get your bearings on the plaza where a statue of – we kid you not – the Greek goddess Nike – is by far the most interesting feature, before foraying into the many streets that branch from it. It’s here that you’ll find a consumer cornucopia of upscale boutiques, souvenir shops and department stores galore running for several blocks in every direction. Give your bank manager a heart attack as you flit merrily from Saks Fifth Avenue to Apple and Louis Vuitton to, yup you guessed it, the flagship Nike store.

As well as having a massive Target store, Metreon is a great place for family evenings out with entire floors dedicated to dining and movies. Grab your popcorn and brace yourself to experience the latest blockbuster on a towering IMAX screen – at 75 feet it’s one of the tallest in North America.

As you’d expect from one of America’s most popular cities, San Francisco's nightlife scene is a joy, with much of it centered in and around Union Square. Craft beer fans can bar hop between perennial faves including the Golden Gate Tap Room and Bartlett Hall’s in-house brewery, while down on 11th Street at the edge of SoMa is where you’ll find some of the best clubs in town – from the bass-thudding fun of Audio SF to risqué drag performances at LGBTQ+ favorite Oasis.

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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10+ Things to Do at Fisherman’s Wharf During Your Trip to San Francisco

San Francisco is a cultural mecca, filled with art and inspiration at every turn. It’s the perfect vacation destination for couples and families with diverse interests, too, because there truly is something for everyone in the City by the Bay. You can explore unique museums, relax on sightseeing cruises, and discover something new on a tour – all without leaving the popular neighborhood of Fisherman’s Wharf! If you’re looking for things to do at Fisherman’s Wharf and nearby areas during your trip to San Francisco, check out our list of the best local activities and attractions, including... Hop On Hop Off Sightseeing Tour Golden Gate Bay Cruise Aquarium of the Bay Angel Island Round Trip Ferry Madame Tussauds San Francisco Bike Rentals And more! Save on Fisherman’s Wharf Attraction Admission Admission to many of these top San Francisco attractions and activities and more are included on the Go San Francisco® Card. Choose as you go from many top attractions and save up to 60% on combined admission vs. paying at the gate. See all available passes, attractions & prices – Learn more. Escape From the Rock Cruise Spend 90 exciting minutes on a journey around the country’s most intimidating former prison: Alcatraz Island. Recently voted the top site in America, Alcatraz is filled with stories both thrilling and chilling. Hear all about daring escape plans and the daily lives of prisoners who once inhabited this eerie isle on a fully-narrated cruise – complete with full sound effects! Getting In: Escape From the Rock tickets are included with the Go San Francisco® Card. Bridge 2 Bridge Cruise Sail under the iconic Golden Gate Bridge and the impressive Bay Bridge on this comprehensive cruise. This exciting 90-minute excursion will escort passengers by major landmarks and attractions, including Alcatraz Island, the Ferry Building, and even AT&T Park. It's actually the only cruise that escorts you under both bridges, so this cruise is a nice unique option. Getting In: Bridge 2 Bridge Cruise tickets are included with the Go San Francisco® Card. Golden Gate Bay Cruise A shorter but no less interesting cruise option out of Fisherman’s Wharf is the Golden Gate Bay Cruise. Enjoy an hour filled with informative narration about important local sights and sounds, with chances to see top attractions like Angel Island State Park, Alcatraz Island, and of course, the Golden Gate Bridge. When you return to port, be sure to keep an eye out for the USS Pampanito (see below for more on that) and the famous Pier 39 sea lions. Getting In: Golden Gate Bay Cruise tickets are included with the Go San Francisco® Card. Aquarium of the Bay Animal lovers won’t want to miss this delightful aquarium with a specific focus on the marine life of the San Francisco Bay. Walk through their amazing glass tunnels for a chance to see 20,000 aquatic critters, from petite moon jellies to large sevengill sharks. Kids will especially love the Touch the Bay exhibit! Especially popular exhibits include the jellyfish tank in "Go With the Flow" and the four playful river otters that call the Aquarium home. Getting In: Aquarium of the Bay tickets are included with the Go San Francisco® Card. Angel Island Round Trip Ferry Spend some time on Angel Island, one of the top historical attractions in the Bay Area. The island itself is a California Historical Landmark because of its eclectic history, featuring at various points in time military installations and an immigration center. A visit here also provides unparalleled views of the San Francisco skyline. Getting In: Angel Island Ferry tickets are included with the Go San Francisco® Card. USS Pampanito A World War II veteran, this Balao class submarine is today a National Historic Landmark. Enjoy a pre-recorded tour (via headset) that escorts you throughout the ship and highlights each distinct area with fun information. Because this is an historic vessel still undergoing preservation, you'll also get to learn about plans for the future memorial site. Getting In: USS Pampanito tickets are included with the Go San Francisco® Card. Ripley’s Believe it or Not! San Francisco Head to Ripley’s for the weirdest experience of your vacation. With dozens of hands-on exhibits and intriguing artifacts, Ripley’s Believe it or Not! is a fun and fascinating place for kids of all ages to explore. Some highlights include duct tape art, wire sculptures, a mummified foot from Egypt, and much more. Adults will particularly love their Toy/Candy Factory, which features all your nostalgic childhood favs. Getting In: Ripley’s Believe it or Not! San Francisco tickets are included with the Go San Francisco® Card. The San Francisco Dungeon Enjoy seeing the dirty details of San Francisco’s shadier side brought to life in a fun and campy way at this attraction. Begin your adventure with a sudden, exhilarating drop down into the attraction. Then, you'll enjoy a 60-minute boat ride that escorts you through the city's dark past. The San Francisco Dungeon also features a number of live theatrical performers who re-enact local top local stories about historical gold mining, old San Francisco gangs, ghosts of Alcatraz, and much more. It's more fun than scary, so it's perfectly kid-appropriate, too. Getting In: San Francisco Dungeon tickets are included with the Go San Francisco® Card. Hop On Hop Off Sightseeing Bus Tour The best way to explore San Francisco begins right in Fisherman’s Wharf with a hop-on hop-off sightseeing bus tour. Learn all about top local landmarks and sites with 20+ stops in Chinatown, Union Square, the Financial District, North Beach, and more. It couldn’t be easier to customize your own trip with the ability to hop on and off, too! Getting In: Hop On Hop Off San Francisco Bus Tour by Big Bus admission is included with the Go San Francisco® Card. Madame Tussauds San Francisco With seven different themed galleries and dozens of wax figures, Madame Tussauds San Francisco is filled with lifelike recreations of actors, musicians, athletes, historical figures, and much more. Be sure to check out the “Spirit of San Francisco” exhibit, which showcases the city’s most significant cultural and historic moments. Getting In: Madame Tussauds San Francisco tickets are included with the Go San Francisco® Card. All-Day Comfort Bike Rental Explore San Francisco on two wheels with a bike rental from Blazing Saddles. This is a very bike-friendly culture, so expect many scenic paths throughout the city streets and along the waterfront – although you should also be prepared for some pretty hilly rides! Take advantage of a chance to enjoy the great outdoors and get a little exercise on your vacation, all while touring this gorgeous city. Getting In: San Francisco bike rentals by Blazing Saddles are included with the Go San Francisco® Card. Musée Mécanique If you love exploring the quirkier side of San Francisco – and trust us, there’s plenty of that to go around – then a can’t-miss attraction is the Musée Mécanique. This delightful little museum features a significant collection of privately owned mechanical musical instruments, figurines, and arcade games – all still in perfect working condition! Getting In: Admission to the Musée Mécanique is free! Activities Departing from Fisherman’s WharfFull Day Wine Country Tour Embark on a day trip out to California wine country with a convenient bus trip that picks up and drops off right on Fisherman’s Wharf. Head out to Napa and Sonoma, where you’ll tour several of the region’s best wineries. Enjoy tours and tastings at each stop, and purchase a bottle (or two!) of your favorites. You’ll learn all about California wine culture, too. Getting In: Napa and Sonoma Wine Country Tour tickets are an included attraction option with the Go San Francisco® Card Build Your Own Pass. Embarcadero & Nearby AttractionsExploratorium Kids will absolutely love the chance to spend an afternoon at San Francisco’s most interactive institution designed just for them – the Exploratorium! With hundreds of interactive exhibits that range from massive art installations to tiny tinkering opportunities, they'll never run out of things to enjoy. Be sure to check out their rotating special exhibits as well! Getting In: Exploratorium tickets are included with the Go San Francisco® Card. City Lights Booksellers & Publishers Visit one of the most iconic literary landmarks in all of San Francisco – City Lights Booksellers & Publishers. With roots stretching back to the Beat Era, this venue is steeped in history. City Lights offers three stories of amazing literature than spans every conceivable genre, so you’re bound to found something to love among these books. Getting In: Entry to City Lights Booksellers & Publishers is free. The San Francisco Maritime Museum Located in the charming Aquatic Park Bathhouse Building, the Maritime Museum features a wide variety of art and artifacts that reflects on the maritime culture of San Francisco and around the world. It’s the perfect place for anyone interested in maritime history, with its impressive collections of historic maps and photographs, engineer’s drawings, small craft, and so much more. Getting In: Admission to the San Francisco Maritime Museum is free. Remember to Save on Attraction Admission So there are our top recommendations for things to do at Fisherman’s Wharf and surrounding areas during your trip to San Francisco. Don’t forget – many of these great attraction options and more are included on the Go San Francisco® Card, which helps you save up to 60% on combined admission vs. paying at the gate. We hope you consider adding a few of these fun options to your San Francisco vacation plans.
Katie Sagal
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Ripley's Believe It or Not! Discount Tickets for Your San Francisco Vacation

Planning your San Francisco vacation? Looking for something different to satisfy your quirky or eccentric side? Look no further than Ripley's Believe it or Not! Odditorium, located in the Marina District, just steps away from Pier 39, Fisherman's Wharf and the Embarcadero. There are many museums in San Francisco, filled with beautiful art and sculpture. But only at Ripley's Believe it or Not! will you see displays of shrunken heads, elaborate carvings made of camel bones, and a wax statue of the man who had a real horn growing out of the back of his head. Yes, Ripley's Believe it or Not! "Odditorium" isn't for those looking for the mundane or the expected. Check out our helpful guide for visiting Ripley's Believe It or Not! San Francisco, packed full of ways to save on admission, tips for visiting, other nearby attractions, and much more. Looking for Ripley’s Believe It or Not! Discount Tickets? We’ve got you covered – Ripley's Believe it or Not! admission is available with the below money saving options, so you can choose the attraction pass that’s right for you: 1. All-Inclusive Pass – All you can do. Includes admission to dozens of attractions. 2. Explorer Pass – Choose as you go. Includes admission of up to 5 attractions. 3. Build Your Own Pass – Select the attractions you want to visit prior to visiting. See all available passes, attractions & prices – Learn more. Tips for Visiting Ripley's San Francisco The museum is safe and appropriate for all ages. With that said, smaller children may find some of the displays and interactive features overwhelming. If your child is particularly sensitive or easily frightened, they may want to sit this one out. Allow enough time to visit the attraction. While not large, the museum has a lot packed into the space. Take your time, there is so much to see that if you rush through you will miss things! The museum is open later than some of the other nearby attractions. It's a fun after-dinner activity to wrap up your evening. Bring your sense of humor and fun! Ripley's Believe it or Not! is the ideal environment to ignite your sense of wonder, curiosity, mischief and silliness. Maximize your trip by planning activities near Ripley's. There are a multitude of attractions packed into a relatively small, walkable area. One day isn't really enough! Ripley's is an indoor attraction, making it an ideal activity for rainy, windy or cold days. San Francisco weather is unpredictable year-round. This means that at any time of year it can be sunny, warm and clear, or foggy, rainy and cold. Dressing in layers and bringing a hat and umbrella are always a good idea when visiting San Francisco. What to Do There The San Francisco Ripley's Believe it or Not! Odditorium houses a unique collection of the weird and wonderful. As you make your way through the museum, you will discover that it is quite interactive, inviting you to express your own odd side. Although many of the displays have a distinct sideshow flavor, there are many that are more serious, informative and impressive. Ripley's Odditorium in San Francisco houses many unique works of art with a pop-culture edge and a local feel. For example, busts of famous musicians Jerry Garcia (a San Francisco Native), Janis Joplin and Carlos Santana harken back to the San Franciso of the 1960's Summer of Love era, and are made entirely of wire. There are many other sculptures made of found materials, trash, match sticks and other curious finds. If you have a love for art created from recycled or found items, you will enjoy these exhibits. But it's the stories that really make this place special. Robert L. Ripley had a love for people and what made them unique. He scoured the world for artifacts, yes, but he mostly sought out people who had stories to tell. Some of these were stories of outcasts or those who might have been otherwise shunned, but found a home with Ripley. At the San Francisco location, you'll learn about some of these characters and what made them special. You'll learn how a shrunken head was made -- and why. You'll see a mummified foot and learn about the elephant with two trunks. Nearby Attractions Situated along Jefferson Street, you will find a variety of other fun and funky attractions to easily fill up a day or more of your visit. Here are a few we suggest adding to your itinerary... Right next door is Madame Toussad's wax museum, the San Francisco Dungeon and is a very short walk from Pier 39. If you are interested in further exploration, across the street you will have the opportunity to board for boat and ferry rides that will take you through the San Francisco Bay. Travel around Alcatraz Island, take the Rocket Boat on a high-speed adventure or get an incredible perspective of both the iconic Golden Gate Bridge and the Bay Bridge, as well as a breathtaking view of San Francisco's beautiful skyline. Places to Eat Nearby There are a number of dining options for breakfast, lunch and dinner, ranging from casual to formal. A few doors from the museum is the Rainforest Cafe, always a hit with the kids. On the wharf, you will find Alioto's, a classic, family-run seafood restaurant that is a Wharf favorite. Or, dine with a gorgeous bay view at Castagnola's, one of the neighborhood's oldest and most loved restaurants. Here are more of the many cafe's and restaurants near Ripley's Believe it or Not! Odditorium: Bistro Boudin is a popular restaurant serving tasty dishes, but the Boudin building also houses a cafe, bakery and gift shop. If you are walking around on a chilly, damp San Francisco afternoon, come on in, get warm and order a Peet's coffee. Marvel at the rows of bakery-fresh sourdough bread and breath in the delicious aromas. It's a real treat! Fisherman's Grotto #9 opened in 1935 and was Fisherman's Wharf's first sit-down restaurant. No trip to San Francisco and the wharf is complete without a visit to the Grotto! Over at Pier 39, you'll find Bubba Gump & Co., The Hard Rock Cafe, numerous seafood eateries, burger and pizza joints, coffee shops and snack spots. When it comes to dining, you might want to extend your stay a couple more days just so you can enjoy more of San Francisco's delicious, fresh seafood and sourdough bread. Need to Know Hours Sunday–Thurday, 10:00 am–10:00 pm Friday and Saturday, 10:00 am–11:00 pm *Hours are subject to change Directions & Address 175 Jefferson Street San Francisco, CA 94133 Public Transportation: F-Line to Jefferson and Taylor in Fisherman's Wharf. Or cable car to the Bay & Taylor Street terminus. Save on Tickets with a Go San Francisco Card Remember, the Go San Francisco® Card is the best choice for maximum savings and flexibility, which includes Ripley's Believe it or Not San Francisco tickets, plus admission to your choice of other top attractions. Save up to 55% on top museums, tours, and activities vs. paying at the gate. Visit multiple attractions for one low price.
Lindsay Eagan

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