Things to do in Japantown San Francisco

Published: July 18, 2024
Street sign pointing the way to Japantown, San Francisco

One of just three remaining Japantowns in the whole of the United States, this diminutive San Francisco neighborhood packs a mighty punch in spite of its small size. Squeezed into its six blocks, you’ll discover swathes of superb sushi, shabu-shabu and ramen restaurants, a riot of ultra-kitsch gift shops, Japanese sweets and more manga and anime merchandise than you can shake a samurai sword at. Here are some of our favorite things to do in Japantown San Francisco.

Get to Know San Francisco’s Japantown

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Japantown radiates out from its central hub, the Peace Plaza, a major focal point for events and festivals throughout the year and a great place to just sit and watch the world go by. Towering over the plaza is the Peace Pagoda, a striking five-tiered concrete structure with a spire on top that was designed by Japanese architect Yoshiro Taniguchi and gifted to San Francisco by Osaka in 1968. It’s from here that you can start the Japantown History Walk, a short stroll through the district’s storied past, guided by 16 signs featuring maps, photographs and information.

The walk provides a nice introduction to Japantown and will help you find your bearings. As well as the Peace Pagoda, it also takes in pedestrianized Osaka Way, Ruth Asawa’s beautiful Aurora and Origami Fountains and the colorful Sensu folding-fan sculpture.

Shop ‘Til You Drop

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A visit to the Japan Center, a trio of malls crammed top to bottom with Japanese shops and restaurants should be considered an absolute must on any list of things to do in San Francisco’s Japantown.

Start in the east mall, where the famous Japanese dollar store Daiso offers a mind-boggling variety of products at rock bottom prices (generally $1-2). Looking for kitsch Hello Kitty trinkets? Stationery supplies? Japanese fans? Beauty products? Bookends? Chopsticks? Kawaii (cute) Japanese designs? Then Daiso is surely the place for you. It’s also at this end of the mall that you’ll find one of Japantown’s most Instagrammed attractions: the arched red Moon Bridge.

Head to the west mall for the iconic Kinokuniya Bookstore, a stalwart of San Francisco’s Japantown since the late 1960s. It’s here that you’ll find all things manga and anime: books, comics, DVDs, t-shirts, toys, tote bags, Studio Ghibli merchandise, you name it and they’ll probably have it here! There’s even an intricate artwork by legendary Japanese illustrator and cartoonist Katsuya Terada, painted at the entrance to the store during his visit in 2013. Upstairs, you can browse Japanese and English literature and attend occasional readings and signings; authors who have appeared at the store previously include Japanese historian David Keene and actor George Takei.

Food, Glorious Food!

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After all that shopping you’re sure to have worked up a mighty appetite. Fortunately for you, the Japan Center also boasts some of the best eating in town. Head to the aptly named Restaurant Row in the west mall for a veritable smorgasbord of dining options. Restaurants here run the full gamut of Japanese specialties. There’s sushi, of course, and plenty of it. This is also the place to try okonomiyaki, delicious savory Japanese pancakes stuffed with fillings of your choice and topped with pickled ginger, mayonnaise and umami Japanese sauces. Ramen or noodles more your vibe? You’ll find both well represented here, too. For a real taste of Japanese culture, hit the shabu-shabu joints, where you cook your own beef and vegetables at the table before gobbling them up along with rice and a rainbow of zingy dipping sauces.

Something sweet? Sophie’s Crepes is a dessert shop of some local renown, where freshly made crepes are served cone-style with fillings of your choice. Whipped cream and fresh strawberries. Green tea gelato with red bean paste and matcha sauce. Mandarin and Nutella. The only problem you’ll have here is deciding which to go for. Mosey over to Matcha Cafe Maiko which, as the name suggests, is your stop for everything matcha. There’s shaved ice, tea, and matcha lattes. Or try a crispy homemade cone piled high with soft serve matcha ice cream. For an ultra-decadent treat, you can also have yours topped with gold leaf!

A Spot of R’n’R

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Tucked away behind an unassuming pair of wooden doors inside the sprawling Japan Center is the Kabuki Springs & Spa, where a traditional onsen-style Japanese bathhouse offers multiple methods of achieving a state of pure zen. Buy a day pass to access the steam room, sauna, muscle-soothing hot pool and bracingly cold plunge pool. There’s sea salt for body scrubs and green tea for maximum refreshment, and you’ll get a discount on your day pass if you also book a treatment at the adjoining spa, where a deluxe 80-minute Eastern Shiatsu massage might leave you so relaxed you’ll want to remain horizontal for the rest of the day.

Cherry Blossom Festival

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The annual Northern California Cherry Blossom Festival, held in honor of the photogenic pink blooms, is one of San Francisco’s most popular, drawing thousands of visitors to the neighborhood for its two-weekend run every April. This riot of color and sound celebrates all things Japanese. Highlights include taiko drumming, when men and women in traditional dress beat huge tribal drums in an effort to ward off evil spirits. There’s street food, ancient Japanese tea ceremonies, karate demonstrations, origami displays and Japanese folk music and dance, with many of the more popular performances taking place on the main stage at Peace Plaza.

The festival culminates in a grand parade, when drummers, dancers, and beautifully decorated floats weave their way through cheering crowds between City Hall and Japantown, leading the way to a huge closing party in the shadow of the Peace Pagoda. Pro-tip for cherry blossom die-hards: some of the finest in San Francisco are found not in Japantown but at the Japanese Tea Garden in Golden Gate Park.

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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San Francisco Itinerary – 3 Days in San Francisco for First Timers

Traveling to San Francisco for a long weekend? If you’ve got 3 days in San Francisco to plan, check out this suggested list of things to do for ideas. This popular San Francisco itinerary is designed to showcase a wide variety of attractions and activities, and to appeal to visitors really looking for that authentic “San Francisco experience.” This 3 day itinerary includes: Hop-on Hop-off Big Bus Sightseeing Tour California Academy of Sciences de Young Museum Legion of Honor SFMOMA Aquarium of the Bay Exploratorium Escape From the Rock Madame Tussauds San Francisco Bridge 2 Bridge Cruise Ripley's Believe it or Not! Only have a few days in San Francisco? We’ve also put together a 1 day and 2 day itinerary. Save on Attraction Admission Pick up a 3-Day Go San Francisco® Card and save off combined admission vs paying at the gate. Remember, this 3 days in San Francisco itinerary is just one of many ways to experience San Francisco. The Go San Francisco® Card gives you the flexibility to create your own itinerary, so you can choose from dozens of top attractions and create a vacation tailored to your interests. Looking for more things to do? - we've got a list of how to spend 5-7 days in San Francisco. Or, try our popular California road trip itinerary, which covers top San Diego, Los Angeles, and San Francisco attractions. DAY 1 Stop #1: Big Bus San Francisco Sightseeing Tour This Hop-on Hop-off San Francisco Bus Tour is the perfect addition to your itinerary, and an easy way to get around the city while sightseeing. Tour guides are entertaining and knowledgeable, and you’ll see some of the best sights of the city, including the Golden Gate Bridge, Chinatown, North Beach, Fisherman's Wharf, and more Your ticket is good for a full 48 hours, so you can use it to hop on and off at your leisure. As a bonus, your ticket also includes a selection of free walking tours. Join up with one of these three tours at designated stops to see more of each neighborhood: Chinatown Walking Tour, North Beach Walking Tour, or Barbary Coast Walking Tour. Getting In: Hop On Hop Off Big Bus San Francisco Bus Tour tickets are included on the Go San Francisco Card. Stop #2: California Academy of Sciences No San Francisco visitor should miss the chance to explore the dazzling and delightful California Academy of Sciences. Comprised of four distinct areas – a natural history museum, an aquarium, an all-digital planetarium, and a four-story rainforest – there’s no end to the things to do at this attraction. This attraction is not just entertaining or informative, it’s also on the cutting edge of research and conservation. Scientists based here are making discoveries and developments that have the potential to improve the environment and change the world! They’ve even got a beautiful, 2 1⁄2 acre “living roof,” just one of their many eco-friendly innovations. There are a number of special programs and events that frequently run at the California Academy of Sciences, too, so be sure to check their calendar before you visit to see what's on. We recommend reserving between 1-2 hours for this attraction. Getting In: California Academy of Sciences tickets are included on the Go San Francisco Card. Stop #3: de Young Museum Head back to Golden Gate Park to visit one of the other finest museums in the city -- the de Young Museum. This gorgeous facility works to integrate art and nature and architecture all into one cohesive aesthetic experience, making it one of the most unique institutions on the west coast. Their collections span millennia, featuring everything from ancient African art to contemporary painting. They also have a strong body of American painting from the seventeenth to twenty-first centuries. Insider Tip: Be sure to head up the observation tower for an expansive aerial view of Golden Gate Park. We recommend reserving between 1-2 hours for this museum -- perhaps more if you have an art lover in your party. They also have a lovely cafe for a nice coffee break! Getting In: de Young Museum tickets are included on the Go San Francisco Card. Stop #4: Legion of Honor Located just north of Golden Gate Park, the beautiful Legion of Honor museum is another great artistic attraction. Designed to look like an eighteenth-century French palace, this institution is beautiful inside and out. Exhibits span a wide variety of artistic genres and nearly 4,000 years of history, so there's no telling what you mind find inside! Highlights include Ancient Art and European painting, featuring works by El Greco, Rembrandt, Monet, and more. A favorite is Rodin's iconic sculpture "The Thinker," which is located outdoors in the Court of Honor. We recommend reserving about 1-2 to explore the Legion of Honor.  DAY 2 Stop #1: SFMOMA This must-see San Francisco attraction is an excellent way to start off another day of your vacation. The San Francisco Museum of Modern Art (SFMOMA) has recently undergone a multi-year renovation project that has totally transformed this amazing space. It's one of the best museums on the west coast dedicated to contemporary and modern art. They also have a unique focus on living artists from the Bay Area. You'll find all your favorite artists represented in their vast collections, from Klee to Calder to Stieglitz. We recommend arriving when the museum first opens to avoid the bulk of the crowds. Set aside at a few hours for this engaging museum -- more if you've got real art lovers in your group. Getting In: SFMOMA tickets are included on the Go San Francisco Card. Stop #2: Aquarium of the Bay Now it's time to head up to the Fisherman's Wharf waterfront neighborhood for some prime explorations of the most popular locales in the city. Pop into the fascinating Aquarium of the Bay, which is consistently a family-favorite attraction. It exclusively features specimens from the San Francisco Bay, from jellyfish to giant octopi! You won’t want to miss their clear crystal tunnel system, with more than 300 feet of amazing views of over 20,000 marine creatures and plants. It’s a surreal experience to feel like you’re walking underwater! Another popular exhibit with kids is "Touch the Bay," where you can actually reach into water and feel sharks, rays, and sea stars. We recommend reserving at least an hour for this attraction. Getting In: Aquarium of the Bay tickets are included on the Go San Francisco Card. Stop # 3: Exploratorium Also located near the waterfront is the kid-centric Exploratorium. It's a highly interactive museum, with tons of opportunities for your kids to touch and play with hundreds of different exhibits. You'll find everything from fun, climbable outdoors exhibits to science-focused exhibits like viewing sea creatures through a microscope. Adults can have fun, too! Just check out the more inventive exhibits and learn about San Francisco's truly creative culture. It's also really worth your time to consult their website before you visit. They have activities organized by theme online, and it's a good way to plan out what you want to tackle first. Getting In: Exploratorium tickets are included on the Go San Francisco Card. Stop #4: Escape From the Rock Cruise End the day with a truly enjoyable cruise that heads out towards the infamous Alcatraz Island. Sail under the beautiful Golden Gate Bridge, out to the Bay, and past this sinister prison while listening to informative narration from your crew. And it's not just about what you see in front of you, either -- you'll also be regaled with stories about famous crooks and criminals who served some time in Alcatraz, including tales about famous escape efforts that have inspired so many films. The cruise itself last for one and a half hours; please arrive at least 30 minutes prior to your desired departure time. No reservations required. Please not that this cruise does not include a landing at Alcatraz Island itself; if you're interested in visiting the prison, purchase your Go San Francisco Card directly from Alcatraz Cruises.  DAY 3 Stop #1: Madame Tussauds San Francisco Begin your last day with a return to the popular Fisherman's Wharf neighborhood. Stop by Madame Tussauds San Francisco for a truly special experience that only Madame Ts can produce. Meet celebrities from music to Hollywood to politics and snap your photo with your favorite. It's a fun way to keep the kids entertained, and it's also an informative romp through pop culture's most important figures and moments in time, from Elton John to Rosa Parks. We recommend reserving about an hour to explore this attraction. You may experience lines, but probably not first thing in the morning.  Stop #2: Bridge 2 Bridge Cruise Next on your itinerary, you’ll want to continue to explore San Francisco by water! The Bridge 2 Bridge Cruise is actually the only cruise in the area that sails under both the Golden Gate Bridge and the Bay Bridge (hence its name), and is a totally relaxing activity. You’ll also see a number of iconic sights from San Francisco’s shoreline and maritime history, including the infamous Alcatraz and Treasure Island. So there's an educational component, too, for those of you traveling with curious explorers of all ages. If you're wondering, the big difference between this cruise and the Escape from the Rock cruise is that this option features a more wide-ranging survey of San Francisco maritime culture and history, and less information about Alcatraz itself. Pick one, or enjoy them both! Remember to pick up your ticket in advance at the booth prior to boarding the vessel. We recommend arriving at least 15 in advance of your desired sail time. Reservations are required for this cruise. Getting In: Bridge 2 Bridge Cruise tickets are included on the Go San Francisco Card. Stop #3: Ripley's Believe it or Not! This is another destination the kids will love. The endlessly fascinating Ripley's Believe it or Not! makes for an astonishing and fully entertaining last stop of the trip. Filled with the bizarre, the strange, and the wonderful, Ripley's has been delighting and puzzling visitors for generations. With hundreds of crazy exhibits -- many of them new each year -- there's something for adults to like, too. An area that absolutely everyone loves is the Toy / Candy Factory, which offers hundreds of different classic and contemporary sweet treats. Be prepared for the nostalgia when you see your favorite childhood candy for sale! A visit here typically takes about two hours, so plan accordingly based on your dinner ideas.  Let’s Recap This 3 days in San Francisco itinerary really shows you the best and the brightest of the City by the Bay. The wide variety of things to do and places to go on your three days in San Francisco will leave you feeling like you’ve gotten a true feel for the city. Save on combined admission costs vs paying at the gate when you visit all of these attractions with a 3-Day Go San Francisco® Card. 
Katie Sagal
A San Francisco cable car overlooking Alcatraz Island
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Things to do in Downtown San Francisco

Set in the northeast corner of San Francisco overlooking the bay, Downtown takes in the Financial District as well as parts of Chinatown, North Beach and the Tenderloin. Its top-notch central location makes it a fine base for sightseeing, with world-class museums, a grand opera house and some of the city’s best shopping and dining, as well as easy transport links to other neighborhoods. Join us as we explore all the best things to do in Downtown San Francisco. Sightseeing in Style The rattle of the wheels, the distinctive clang of the bell, the squeal of the cables... if you can steel yourselves for long queues of increasingly tetchy tourists, the city’s iconic cable cars provide a great introduction to the city. Hop aboard these colorful wooden carriages at Powell and Market and enjoy the rollercoaster ride through this famously hilly city just as San Franciscans did way back when the cars first appeared in the 1870s. Brave souls can even ride the narrow platforms on the exterior of these rolling historic landmarks. Just remember to keep your phone in your pocket no matter how tempting that snap of Chinatown might be, and don’t lean outwards if you value your head! There are two lines running out of Downtown, with both terminating near Fisherman’s Wharf for fine views (and boats) out to Alcatraz Island. Of these, the Powell-Hyde line is the most popular because it passes crooked Lombard Street and affords spectacular views of Alcatraz as it crests the hills. This, naturally, makes it the most popular line for tourists, so plan accordingly if this is the route of your dreams, and travel at less busy times if you can. Embarcadero Highlights In a city with many instantly recognizable landmarks, the Ferry Building on the Embarcadero holds its own. Its soaring clock tower has been keeping time at the San Francisco Waterfront for over a century and its vast, arched interior is now home to a bustling marketplace full of artisan foodie stores, cute boutiques and tempting cafés and restaurants. Pair a classic SF sourdough with local cheeses and a classic California Cab Sauv, or grab unique souvenirs like honey and handcrafts from local producers. From here, it’s just a short harborside walk to the astonishing Exploratorium science museum, an interactive feast for kids young and old, and surely one of the most fun things to do in Downtown San Francisco. Ever fancied dancing with your own shadow or stepping inside a tornado? Then this is most definitely the place for you. Chinatown Downtown San Francisco is also where you’ll find the oldest Chinatown in North America. It’s where 19th-century San Franciscans had their Western minds blown by their first taste of shrimp dumplings and fluffy pork buns, so be sure to pay homage by doing the same – there are, of course, dozens of excellent dim sum restaurants to choose from. Jazz up your Insta feed with a selfie or six beneath the Dragon Gate and find further photo opportunities by the ornate red-and-green streetlights on Grant Avenue, as Chinese lanterns sway overhead in the breeze. Enjoy the peace and tranquility of a traditional temple, sample China’s national beverage in a traditional tearoom, unleash your inner Mariah in a karaoke bar, and discover your future at the Golden Gate Fortune Cookie Factory. At the very least, you’ll find out how thousands of these tiny treats are made by hand every day and get a chance to taste different flavors and toppings. We see a green tea fortune cookie in your future, for sure. Get Your Culture Fix Make time to hang out in the San Francisco Museum of Modern Art (SFMOMA). One of the largest modern and contemporary art museums on the planet, its collection of over 30,000 masterpieces includes paintings, sculptures, photography and more. View works by some of the greats, including Georgia O’Keeffe, Andy Warhol, Edward Hopper, Gerhard Richter and Frida Kahlo and head to the glass pavilion in the rooftop garden for ace views of SFMOMA’s sculpture collection and the San Francisco skyline. Expect grandiose performances in sumptuous surroundings behind the stately colonnaded facade of the War Memorial Opera House. This is the place to get your glad rags on, raise a monocle to your eye and see the world-class SF Ballet, Opera and Symphony in action. Or, for something with a few more chuckles than Madame Butterfly or La bohème, try the Punch Line comedy club over on Battery Street. Shopping and Nightlife Downtown San Francisco is a shoppers’ paradise, with Union Square at the heart of the action. Get your bearings on the plaza where a statue of – we kid you not – the Greek goddess Nike – is by far the most interesting feature, before foraying into the many streets that branch from it. It’s here that you’ll find a consumer cornucopia of upscale boutiques, souvenir shops and department stores galore running for several blocks in every direction. Give your bank manager a heart attack as you flit merrily from Saks Fifth Avenue to Apple and Louis Vuitton to, yup you guessed it, the flagship Nike store. As well as having a massive Target store, Metreon is a great place for family evenings out with entire floors dedicated to dining and movies. Grab your popcorn and brace yourself to experience the latest blockbuster on a towering IMAX screen – at 75 feet it’s one of the tallest in North America. As you’d expect from one of America’s most popular cities, San Francisco's nightlife scene is a joy, with much of it centered in and around Union Square. Craft beer fans can bar hop between perennial faves including the Golden Gate Tap Room and Bartlett Hall’s in-house brewery, while down on 11th Street at the edge of SoMa is where you’ll find some of the best clubs in town – from the bass-thudding fun of Audio SF to risqué drag performances at LGBTQ+ favorite Oasis. Save on things to do in Downtown San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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