Heineken Experience

    /person normally
Heineken Experience
Heineken Experience
Heineken Experience
  • Calendar Icon

    Booking required

    This attraction requires advanced booking.

What you'll do

Take a tour through the home of Heineken and enjoy a tasting session. 

Enjoy the Heineken Experience with Go City®

  • With us, there are no entry fees on the day – all you've got to do is show your pass.
  • Learn all about the story of Heineken, the brewing process of the famous beer, and innovations.
  • Enjoy two complimentary glasses of Heineken.

The Heineken Experience in Amsterdam is the beer giant's first built brewery. Don't miss the chance to learn all about the beer that was born in Amsterdam and get a taste of the freshly-brewed tipple. 



Hear the story of Heineken's heritage, discover its unique brewing process, and be the first to hear about future plans and innovations. The tour will end in the tasting room where you'll get to enjoy two free glasses of Heineken!

The Heineken Experience Amsterdam

Visiting Amsterdam? The Heineken Experience is a highly recommended attraction. Dive into the world of everything beer at the Heineken Museum and discover how this famous brew is made. It's more than a museum; it's a rich journey through beer's history and culture. Get your Heineken Experience tickets and enjoy interactive exhibits that will please any beer enthusiast.

Explore the Heineken Brewery in Amsterdam

In the heart of Amsterdam lies the Heineken Brewery, a place where tradition meets innovation. With your Heineken Experience tickets, you can explore the brewing process up close and get insight into their process. See, touch, and taste what goes into making the world's favorite beer. From hops to the final bottle, the Heineken Amsterdam tour is an engaging, educational, and tasty experience!

Experience Heineken Experience and many other attractions with the All Inclusive Pass.

View the All Inclusive Pass

Know before you go

Calendar Icon

Booking required

This attraction requires advanced booking.

Heineken Brewery Amsterdam FAQs

Q. When was Heineken Brewery founded, and by whom?
A. Heineken Brewery has a rich history dating back to 1864 when it was founded by Gerard Adriaan Heineken, setting the foundation for a legendary brewing legacy.

Q. What interesting change did Alfred Heineken make to the label in 1954?
A. In 1954, Alfred Heineken, the grandson of Gerard, made a clever tweak to the label by giving the letter 'e' a slight backward slant, creating a smile-like appearance to make it more appealing to potential buyers.

Q. How many Heineken cans and bottles are served globally each day?
A. The popularity of Heineken knows no bounds, as the brand now serves over 25 million cans and bottles worldwide every single day, a testament to its global appeal.

Q. How long does the brewing process take to achieve Heineken's renowned taste?
A. Crafting the perfect Heineken requires patience and precision, with 28 days dedicated to the brewing process, ensuring that every sip delights with its refreshing taste and beautiful golden color.

Q. What are some of the internationally owned brands under Heineken?
A. Alongside the iconic Heineken brand, the brewery's international portfolio includes beloved names like Birra Moretti, Krusovice, Red Stripe, Tecate, Tiger, Sol, Desperados, and Amstel, offering a diverse selection of flavors to beer enthusiasts worldwide.

Q. Does Heineken Brewery offer any behind-the-scenes tours of their brewing process?
A. Yes, indeed! Heineken Brewery provides captivating behind-the-scenes tours, offering visitors a fascinating glimpse into the meticulous brewing process, giving them a deeper appreciation for the craft behind their favorite brews.

Where you'll be

Operating hours

September to June
Monday - Thursday & Sunday: 10:30AM - 7:30PM (last admission 5:30PM)
Friday & Saturday: 10:30AM - 9PM (last admission 7PM)

July and August
Daily: 10:30AM - 9PM (last admission 7PM)

December 24th and 31st
10:30AM - 4PM (last admission 2PM)


Heineken Experience

003120 - 5239435

Buy with confidence

Free cancellation

Plans can change, we get it. All non-activated passes are eligible for a refund within 90 days from your purchase date.

Find out more


Confused? We're here to help!

See our FAQs

Why choose Go City®?

Save More Icon

Save more

Our attraction passes save you more than buying individual tickets - we guarantee it!
Experience More Icon

Experience more

Our local experts have handpicked the best attractions, tours and activities.
Always Easy Icon

Always easy

One price. One pass. All the top attractions, all on your phone.

Have a 5% discount, on us!

Sign up to our newsletter and receive exclusive discounts, trip inspiration and attraction updates straight to your inbox.

  • Thick check Icon
Visitor Out Of Test