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London in a day: museums, palaces & art adventures

1 day
5 stops
Dive into London’s vibrant culture with a day packed full of history, art, and royal highlights. This itinerary is your ticket to the city’s must-see museums, palaces, and creative experiences—all with the flexibility and savings of All Inclusive Plus.
Itinerary route map
  • 1

    Start your day at the Tower of London

    Begin your London adventure at the Tower of London, where centuries of royal stories and dramatic events await. Explore the dazzling Crown Jewels, meet the Beefeaters, and wander the ancient White Tower. Don’t miss a photo with the famous ravens, and enjoy riverside views of Tower Bridge just steps away.
    Tower of London

    Tower of London

    Up to 2 hours
    £37.00Included with the All-Inclusive Pass

    As one of London’s most famous sights, this imposing fortress sits proudly on the banks of the Thames in the historic heart of the city.This striking UNESCO World Heritage Site was built under the instruction of William the Conqueror in the 1070s to demonstrate the power of the Normans following a successful battle on English shores.Since its time as an imposing fortress, the Tower of London has served as a palace, an armory, a prison, and even a zoo! These days, however, it’s the brilliant Yeoman Warders, or Beefeaters as they are known, that people come to see, as they give fascinating tours of the grounds all the while safeguarding the sensational British Crown Jewels.
    With All-Inclusive Pass
    10% discount in the gift shop
    10% off food and drinks (excludes alcohol)


  • 2

    Step into royal history at Kensington Palace

    Stroll through the elegant halls of Kensington Palace, once home to Queen Victoria and still a working royal residence. Discover regal apartments, fascinating exhibitions, and lush gardens. Take a quick detour to the Italian Gardens or the Serpentine Gallery in Hyde Park for a relaxing break or a coffee.
    Kensington Palace thumbnail

    Kensington Palace

    1-2 hours
    £24.70Included with the All-Inclusive Pass

    As one of central London’s royal residences, Kensington Palace has been a home and refuge to the royal family since the 17th century. Now, it is the official residence of the Prince and Princess of Wales. Built in 1605, it has roots in Jacobean architecture and was first known as Nottingham House. William III and Mary II were crowned jointly in 1689, and were instrumental in transforming Nottingham House into Kensington Palace.When Queen Mary died from smallpox in 1694, William was overcome with grief. Despite this he finished the building with a grand gallery at the south of the Palace, enlarging Sir Christopher Wren’s original plan. Now it is one of London’s most exquisite palaces and comes with acres of manicured gardens and the world-famous Orangery.Once you’ve seen all there is to see inside, take a wander around the 30-acres of Palace Garden and explore this oasis right in the heart of the capital. Check out the sunken garden which is home to impressive floral displays all year round. The palace also hosts an ever-changing array of exhibitions, so be sure to check out the website before you go to make the most of your visit.
    With All-Inclusive Pass
    10% discount in the gift shop


  • 3

    Strike a pose at Madame Tussauds London

    Get up close with lifelike wax figures of celebrities, royals, and historical icons at Madame Tussauds London. This interactive spot is fun for all ages—snap selfies, walk the red carpet, and hop on the Spirit of London ride. Regent’s Park is nearby if you want a peaceful stroll or a snack.
    Madame Tussauds London
    Booking required

    Madame Tussauds London

    1-2 hours
    £39.00Included with the All-Inclusive Pass

    You’re invited to strut the red carpet alongside A-listers, sports stars, royalty and more! Step inside the star-studded world of Madame Tussauds and discover the magical blend of history and glamour that has enchanted the world since 1835.Each zone offers a unique experience bringing you face-to-face with the world’s most recognisable personalities. Go backstage with music legends, like Lady Gaga and the iconic Ziggy Stardust persona of David Bowie at the Impossible Festival. Visit the Royal Palace Experience and meet the King, Queen, Prince William and Kate Middleton. Meet your favourite Avengers and more, in the Marvel Hall of Heroes. Then go inside the Millennium Falcon as you finish up with an out-of-this-world Star Wars display.

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  • 4

    Explore 1,000 years of history at Windsor Castle

    Spend your afternoon at Windsor Castle, the world’s oldest and largest inhabited castle. Discover the lavish State Apartments, St George’s Chapel, and beautiful grounds. After exploring, wander through Windsor’s charming town center for a bite or a bit of shopping.
    Windsor Castle

    Windsor Castle

    Up to 3 hours
    £36.00Included with the All-Inclusive Pass

    It’s easy to see why Windsor Castle, with its peaceful courts, expansive grounds and stunning circular tower, is such a popular place to visit!Built in the 11th Century following the Norman invasion by William the Conqueror, Windsor Castle has survived sieges, wars, fires and even some of Henry VIII’s more extravagant feasting parties.The castle has undergone many alterations and renovations over the years, not least under Edward III, who lavished huge amounts of money on new buildings and rich furnishings during his reign in the Middle Ages.Enjoy a free self-guided multimedia tour that brings the castle’s history to life, from the picturesque Round Tower to the masterpieces by Rubens, Brueghel, Van Dyck and more that adorn the walls of the opulent State Apartments.Visit St George’s Chapel, an architectural masterpiece that’s considered one of the finest examples of the Gothic style in the UK, and which contains the tombs of 11 former monarchs, including Henry VIII. And don’t miss the Changing of the Guard, which begins with a march through the town center and culminates with the traditional guard-changing ceremony in the castle’s Lower Ward.


  • 5

    End your day with Frameless – Immersive Art Experience

    Finish your cultural adventure at Frameless, where classic masterpieces are brought to life with cutting-edge technology. Step into vibrant, interactive galleries and see art in a whole new way. Oxford Street’s shops and cafés are just a short walk away if you’re in the mood for a treat.
    Frameless II

    Frameless – Immersive Art Experience

    Up to an hour
    £34.98Included with the All-Inclusive Pass

    Step into an immersive, cutting-edge art experience and journey through some of the greatest works of art, brought to life in breathtaking new ways.You’ll see jaw-dropping, immersive interpretations of iconic art pieces, accompanied by a stirring soundtrack, to bring each celebrated masterpiece to life. Travel through four themed galleries and enjoy the work of world-famous artists including Van Gogh, Monet, Dali, Rembrandt, Kandisky and many more. A must-do for art lovers visiting London.
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