London Itinerary - 3 Days in London for First Timers

By Katie Sagal
Published: July 18, 2024

Only have three days in London or just looking for a streamlined list of fun things to do in London during your upcoming trip? Follow our 3 Days in London Itinerary to see all the major highlights and experience the essential top attractions in London, England. This itinerary includes:

  • Coca-Cola London Eye
  • Big Bus London Hop-On Hop-Off Tour
  • Planet Hollywood & Piccadilly Circus
  • Trafalgar Square, National Gallery, & National Portrait Gallery
  • St. Paul's Cathedral
  • Wembley Stadium Tour
  • Photo Opp at Westminster Abbey, Big Ben, & Parliament
  • Hyde Park & the Princess Diana Memorial Fountain

Spending less time in London? Check out our one day in London or weekend in London 2 day itinerary for other fun ways to plan your trip.

Save on Attraction Admission

Many of the popular attractions in this itinerary are available on the London Explorer Pass. Visit the available attractions outlined here and save up to 35% off combined admission vs. paying at the gate. Remember, this 3 days in London itinerary is just one of many ways to experience the area. The London Explorer Pass gives you the flexibility to create your own itinerary, so you can choose over a dozen top attractions and create a vacation tailored to your interests.

Day 1

Stop #1 - Coca-Cola London Eye

Head to the Coca-Cola London Eye right at 10:00 am to beat some of the crowds and take advantage of prime daytime lighting for your photos of and from one of London's top landmarks. Take the 30-minute spin around the eye to get 360-degree panoramic views from your observation pod. At its highest point, you'll be 443-meters above ground with one of the best views of the city of London. Each observation pod features interactive touch screens with detailed maps and historic information to give context to the sights you'll see from your pod. You'll be able to identify stand-out buildings, historic sites, parks, and more as you look out around you. Your admission to the London Eye includes admission to the Coca-Cola London Eye 4D Experience, too, a fun, multi-sensory city experience. Some of the sights you'll see include: Westminster Abbey, Big Ben, Parliament, Royal Albert Hall, Buckingham Palace, Piccadilly Circus, the British Museum, St. Paul's Cathedral, Tower of London, the Shard, the River Thames, and more. Getting In: Coco-Cola London Eye tickets are available as an option on the London Explorer Pass.

Stop #2 - Big Bus London Hop-On Hop-Off Tour

This hop-on hop-off bus tour is the easiest way to get acquainted with London and see all the top attractions and London landmarks--the perfect way to start out your short stay in London. Hop-on or off at your leisure at any of the 50+ stops along the way (such as the ones outlined in this 3 Days in London Itinerary) or stay on the bus for the full tour loop. After riding the Coca-Cola London Eye, hop on the Underground and head to Victoria Station to get your Big Bus London tickets. You'll start your sightseeing tour at stop # 27 of the red or blue line: "VICTORIA STATION" to start your tour. Awarded a Certificate of Excellence from TripAdvisor in 2013, 2014, and 2015, their informative guides will make you feel like you experienced all the highlights of London with their comprehensive commentary and extensive list of stops along the way. Be sure to bring your camera! To pickup your Big Bus London tickets, simply present your London Explorer Pass at any of the three bus stop locations below:

  • Piccadilly – between Green Park underground station and The Ritz Hotel
  • Victoria Station – on the forecourt in front of the railway station
  • Baker Street – at the Big Bus kiosk between the exit of Baker Street underground and Madame Tussauds

Getting In: Hop-On Hop-Off Big Bus London tickets are available as an option on the London Explorer Pass.

Stop #3 - Lunch at Planet Hollywood & Piccadilly Circus

Hop-off your bus tour at stop #8: "PICCADILLY CIRCUS - Stop G, Regent Street" Take a break and enjoy a fun lunch with a dose of Hollywood culture at Planet Hollywood. Dining in London can be expensive so take advantage of this on your London Explorer Pass to save a little cash, plus, you'll get to check off another Planet Hollywood location. After lunch, head to Piccadilly Circus for some sightseeing and shopping on the famous Regent Street where you can pop into Harrod's department store, a famous London landmark in itself. Getting In: Meal at Planet Hollywood Restaurant is available as an option on the London Explorer Pass.

Stop #4 - Trafalgar Square, The National Gallery, & National Portrait Gallery

By Diliff (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons

Walk around Trafalgar Square and get a photo with the famous lion statues guarding the base of Nelson's Column. Next, take advantage of the free admission at both The National Gallery, one of the largest art museums in the world with famous paintings from the 13th to 19th centuries, and The National Portrait Gallery, which houses over 200,000 portraits of historic figures from the 16th century to present day. Hop back on the Big Bus London tour at stop #10: "TRAFALGAR SQUARE - Stop Z, by the National Gallery" to and continue riding to complete your bus loop for the day.

Stop #5 - St. Paul's Cathedral

Hop-off your bus tour at stop # 16: "ST PAULS" St. Paul's Cathedral is one of the most iconic architectural landmarks in England and one of London's most visited attractions. With admission, you'll get access to the Cathedral floor, the crypt where tombs and memorials of many famous Britons are, and the three galleries in the dome where you can view lots of famous works of art and get sweeping views of the city. Plan to attend one of the four daily 90-minute guided tours (subject to availability) for a comprehensive, expert-led tour of the Cathedral. Or, go on a self-paced tour with one of the touch screen multimedia tablet guides provided, available in 9 languages. Hop-back on the bus at the same stop you exited and continue your guided bus tour of London. Getting In: St.Paul's Cathedral tickets are available as an option on the London Explorer Pass.

Day 2

Stop #1 - Wembley Stadium Tour

No trip to London, or Europe, is complete without an authentic football experience. There's such a strong culture surrounding the sport it's almost palpable, and definitely part of the complete London experience. Go on a guided tour of the iconic Wembley Stadium, home to the England national football team and home to the annual FA Cup Final. Your guide will walk you through some of the most historic and memorable moments in football history and you'll get to experience the stadium (without the crowds) and see areas not open to the general public, including the Player's Tunnel, Royal Box where you can hold a replica of the FA Cup, England changing rooms, press conference rooms, and more. Getting In: Wembley Stadium Tour tickets are available as an option on the London Explorer Pass.

Stop #2 - the London Designer Outlet

After your tour of the Wembley Stadium, head over to the London Designer Outlet right nearby for some prime London shopping and dining options. Grab a quick lunch at one of the popular restaurants to before hitting the shops (we love Handmade Burger Co, wagamama, or, Pret for a quick bite). You can get all of your London shopping in at this one-stop destination. The outlet has tons of name brand shops, including H&M, Jack Wills, L.K. Bennett London, Nike, Oakley, The North Face, and more.

Day 3

Stop #1 - Photo Opp at Westminster Abbey, Big Ben, & Parliament

By , [email protected] (Own work) [CC BY-SA 2.5], via Wikimedia Commons

Start your day in the middle of the iconic Westminster Abbey, Big Ben, and Parliament and check them off your list. Try to re-create the classic tourist photo shot featuring one of the red London phone booths with Big Ben in the background (bonus points if you get a double decker bus in the frame, too). Westminster Abbey: this large, striking Gothic church has served as the official coronation location for monarchs since the coronation of William the Conqueror in the 11th century and hosted numerous other events such as William and Kate's royal wedding and Princess Diana's funeral. Inside you can find the burial sites and memorials for lots of famous historic figures, including Charles Darwin. Big Ben: actually the nickname of the bell inside the tower (the clock and tower is officially known as Elizabeth Tower), is one of the most iconic structures in London, often representing the city of London in films, TV, and more. Houses of Parliament: also known as Westminster Palace, is the meeting place for the House of Commons and the House of Lords, the two houses of Parliament of the United Kingdom. Please note: admission to these attractions is not included with the London Explorer Pass.

Stop #2 - Indian Curry for Lunch at Gymkhana

Lunch at Gymkhana will prove why London is famous for having some of the best Indian food in the world. Plates are made for sharing so adventurous choices are encouraged, they're known for their creative, contemporary takes on classic Indian cuisine.

Stop #3 - Buckingham Palace

By Diliff (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons

Walk off lunch by heading to Buckingham Palace to see if Her Majesty the Queen is home. If you see the Royal Standard flag, not the Union Jack flag, flying above Buckingham Palace, that means that the HM the Queen is home. If you see the Union Flag, it means she is away. Take a classic tourist picture with one of the guards outside of the palace and see if you can make one of them laugh! Please note: admission to tour Buckingham Palace is not included with the London Explorer Pass.

Stop #4 - Hyde Park & Princess Diana Memorial Fountain

www.CGPGrey.com [CC BY 3.0], via Wikimedia Commons

Take a stroll beyond Buckingham Palace towards the famous Hyde Park where you can walk along The Serpentine water feature and visit the Princess Diana Memorial Fountain.

Let's Recap

Whether you're looking for the most comprehensive 3 days in London itinerary or want to experience a smaller selection of top attractions at your leisure throughout the whole week, this popular 3 Days in London Itinerary covers some of the most iconic and fun London attractions, ensuring you get in all of the top landmarks. From sightseeing tours to museums and top restaurants, you'll be able to enjoy it all, even with a limited amount of time for sightseeing! With the recent drop of the British pound attraction admission, hotels, and more are now likely more affordable for Americans and the US dollar. Check out our budget friendly post for visiting London with tips and more. Remember, with a London Explorer Pass you can save up to 35% off combined admission to many of these attractions vs paying separately at the gates.

Katie Sagal
Go City Travel Expert

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St Paul's Cathedral looking resplendent from Fleet Street
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Why you should visit London in July

If there’s a month to see London at its best, it has to be July. This is the month when Londoners let their hair down and bask in mid-summer temperatures that stay pleasantly warm until dusk settles at around 10PM. The promise of great weather sees everyone who’s anyone relax in London’s multitude of outdoor spaces, be that a Royal Park or a rooftop bar for a glass of rosé. There’s also a myriad of festivals throughout London in July, as well as once-a-year opportunities including the summer opening of Buckingham Palace. Discover royal London It’s in July that Buckingham Palace – the monarch’s official London residence – opens its doors to the public. Entering via the building’s ceremonial entrance and grand gilt staircase, visits take in 19 state rooms. Used for official functions, such as investitures and the welcoming of foreign heads of government, they include the Throne Room, White Drawing Room and Ballroom. If that isn’t enough, each year a different exhibition is staged using artefacts from the royal collection – providing further insight into the many roles played by British royals. The objects on display at the RHS Hampton Court Palace Garden Festival are no less impressive for their shorter lifespans. The largest horticultural event in the capital’s calendar, attractions range from a festival of roses to celebrity workshops, all amid the Tudor palace’s spectacular grounds. Dating back hundreds of years, Swan Upping takes place on the Thames over several days in July. Starting at Eton Bridge beside Windsor Castle, Swan Uppers in traditional Thames skiffs count the year’s cygnets to ensure the river’s swan population remains healthy. Make the most of the long July evenings The royal connections continue at Kensington Palace, which is the location of one of the open-air pop-up giant cinema screens that appear throughout London from July. Other locations include Clapham Common, Somerset House and Trafalgar Square, with screenings varying between Hollywood classics, family favorites and the latest blockbusters. For a very different kind of performance head to the Royal Albert Hall, where eight weeks of classical music concerts, together known as the Proms, kick off in July. A firm fixture since 1895, the series culminates in the Last Night of the Proms – one of the more patriotic nights in London life. Life in all its forms can be enjoyed with adults-only Twilight Tickets to ZSL London Zoo. Besides seeing the zoo’s wild animals at one of the calmer times of day, these special nights also host a chill out zone and street food vans should you get hungry. Go sports mad in London in July The world’s oldest tennis competition, the Wimbledon Championships, take place on the verdant green lawns of southwest London in an annual parade of the very best sporting talent, some two million strawberries and 54,000 tennis balls. Even if you can’t nab a much sought after ticket for the show courts, ground passes are a great way to soak up the atmosphere. And whilst 2012 may be long gone, the spirit of the London Olympics lives on in Queen Elizabeth Olympic Park. Occupying a swath of the capital’s east, free trails connect up some of the park’s most important structures. Tour the London Stadium, grab a selfie with the Olympic rings or get the adrenaline flowing with a ride down the world’s longest slide from the top of the ArcelorMittal Orbit tower. Revel in summer festivals Just one demonstration of London’s diversity is the array of festivals which take place in London in July. Open to LGBT+ allies from all walks of life, Pride is the only event in the year to close Oxford Street to traffic. In place of the black taxis and red double-decker buses, you’ll see eclectic floats making their way to the main stage on Trafalgar Square. Take in the riverside between London Bridge and Tower Bridge and you’re sure to be sucked into the festival-like atmosphere created from outdoor eating and an event’s list covering everything from karaoke to open-air fitness classes. Then there’s the capital’s music festivals. British Summer Time brings some of the world’s biggest stars to Hyde Park, having welcomed Celine Dion, Bruno Mars and Green Day to previous editions. Elsewhere, fans of urban music won’t want to miss Wireless, whose acts have included the home-grown talents of Stormzy among its A-list setlists. Stroll in the city’s parks and gardens A hop, skip and a jump away from where Stormzy grew up in south London is Dulwich Park. Edged by Dulwich Picture Gallery – England’s oldest purpose-built art space – and close to Brockwell Lido, the park has recently been returned to the glory of its late-Victorian heyday. Kensington’s Holland Park spreads out around the remains of the Jacobean era Holland House. Sub-divided into several sections, its northern extent is dominated by woodland, whilst its inner core contains a formal garden and the Kyoto Japanese garden. St Dunstan-in-the-East also makes use of London’s historic architecture, in this case an 11th-Century parish church. Rebuilt by Sir Christopher Wren, it was unfortunately damaged beyond repair during the Blitz in the Second World War. Today, it forms a hidden oasis among the hustle and bustle of the ancient city. London weather in July Neither too hot nor too cold, London in July has some of the best weather of the year. Daily temperatures hover around 19°C, hardly ever dropping below 14°C or rising above 23°C. Rain is light, and rarely affects anyone’s plans. Sunshine is abundant, and daylight stretches for a staggering 16 hours per day, making T-shirts and vest-tops the best items to pack. It’s unlikely you’ll need anything thicker than a light sweater, although you’ll probably still want an umbrella just in case. Save on July London attraction admission Keen to experience all London has to offer in July? Admission to a whole host of London’s top attractions can be had with Go City, providing flexibility and great savings. Check out @GoCity on Instagram and Facebook for all the latest hints and tips.
Ian Packham
Aerial shot of London's Westminster neighborhood
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Things to do in Westminster London

Often used as a descriptor for all the goings on in the British parliament, the Westminster neighborhood of London is actually a city within a city. One of the richest areas of the capital, financially, historically, and culturally, it’s an area jampacked with sights, from the grandeur of Buckingham Palace to bronze and stone statues of giants from the country’s past. As a tourist, you’re probably going to spend at least a day here, so don’t forget to check out all the great things to do in Westminster before hitting the London thoroughfares of The Mall or Petty France. Including: Big Ben Royal parks and places Museums Thames exploration Uncover all the things to do in Westminster A neighborhood that basks in the historic, cultural, and political, Westminster is a part of London that no visitor is going to want to miss out on. It’s home to the Houses of Parliament and Buckingham Palace, but beside the buildings of state are side streets with churches and verdant squares leading to yet more opportunities to understand the British capital in greater detail. Is it possible to get too much of a good thing? Not in Westminster. And not when traveling with Go City. Our passes provide visitors of all ages with incredible savings on admission to many of the top attractions in London and beyond. So, when you’re thinking about the things to do in Westminster, make sure Go City becomes a part of your London plan. And, if you want more good stuff, check out the finest art galleries in town and discover the city’s most relaxing activities.    Step up your sightseeing with Go City®    We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.    See more, do more, and experience more with Go City® – just choose a pass to get started!    
Ian Packham
A tourist photographs a statue at the British Museum
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The top free things to do in London

London’s reputation for being expensive (just check out the house prices), doesn’t mean vacations in the British capital have to break the bank. Many major museums are free to enter, whilst parks, markets and even some concerts will cost you absolutely nothing, leaving you free to spend your cash on other things. The list of free things to do in London is a long one, so here are a select few that will leave you quids in. Explore London’s museum collections Starting out with just 38 paintings in 1834, The National Gallery on the northern side of Trafalgar Square now has close to 2,500 artworks hanging from its cloth-lined walls. Concentrating on a mere 700 years of European art roughly corresponding with the years 1250 to 1900, some of its most famous works include da Vinci’s Virgin of the Rocks, van Gogh’s Sunflowers and Turner’s The Fighting Temeraire. Cross the Thames at Hungerford and Golden Jubilee Bridges and you’ll be perfectly located to continue your tour of free things to do in London at Leake Street Arches, the capital’s foremost space for graffiti and street artists. The freedom to spray means it never looks the same for long, and now also plays host to a Polish kitchen and board game café. Food sadly isn’t welcome at the British Library’s Sir John Ritblat Gallery, whose free permanent exhibition space includes some of the most important documents in British history. These include Magna Carta, a symbol of liberty and law to this day, and handwritten manuscripts by everyone from author Charlotte Brontë to Beatle Paul McCartney. Picnic in the park Nearly as many trees as residents, 14,000 species of wildlife and 3,000 parks – it’s no wonder London became the world’s first National Park City in 2019. Its public green spaces have acted as shared backyards, in some cases, for centuries. Its largest is Epping Forest, an area of woodland untouched since the time of William the Conqueror in 1066. Mountain biking and walking are popular pastimes here, with multiple short walks allowing visitors to soak up the spirit of the place and catch sight of its wild deer. Hampstead Health’s Parliament Hill also has a small population of muntjac deer, although it’s far better known for its panoramic views of central London, spanning from The Shard to Canary Wharf. For a sense of what you might expect at the Royal Botanic Gardens, Kew without the entrance cost and tube journey, there’s the Barbican Conservatory. An oasis of greenery, it’s London’s second-largest indoor garden, containing some 2,000 plants erupting from every surface. Pull back the leaves and you’ll also find a hidden pond filled with koi carp and terrapins. Take part in ancient traditions Things to do in London for free aren’t limited to the capital’s static attractions. Head to Buckingham Palace for mid-morning and you’ll be able to admire the pageantry of the marching bands involved in the Changing of the Guard. The full ceremony lasts 45 minutes, with the changeover between guard battalions taking place at 11AM. The best viewing spots go early, but Hyde Park’s southern boundary offers a crowd-free space to watch the mounted troops arrive and depart from Wellington Barracks. Whilst it’s not possible to enter the palace during the ceremony, it is usually possible to enter the neogothic splendor of the Houses of Parliament a short distance away. Members of the public are able to see the goings-on of the House of Commons (the green-benched lower house) from the perch of the Strangers Gallery. Along the way you can grab a glimpse of Westminster Hall, the oldest part of the complex and where royals lie in state. No pre-booking is required to visit Pugin’s pre-Raphaelite artworks or parliament’s central halls, although the Strangers Gallery fills up quickly for Wednesday’s Prime Ministers Questions. Less confrontational in nature are the free concerts taking place in churches and auditoriums across the capital. Often used as rehearsals to later paid events, classical works can be heard at a number of locations, including the bright interior of St-Martins-in-the-Fields off Trafalgar Square, Morley College’s Waterloo Center and Regent Hall on Oxford Street. Visit London’s top markets All walks of London life buy and sell at its plethora of markets, with voices from all over the world demonstrating why London is known as a city where everyone is welcome. When it comes to color and Instagram posts, make a beeline for Sunday’s Columbia Road Flower Market, which is packed full of blooms. The shadow of Waterloo Bridge plays host to the Southbank Centre’s daily book market, whose row after row of secondhand tomes are sure to include that out-of-print classic you’ve been searching for, in addition to a select pick of artworks old and new. The nearby space behind Royal Festival Hall also hosts a Friday – Sunday pop-up street food market, with aromas that drift towards the Thames sightseeing cruises mooring up at Westminster Pier. Back in east London, the stalls of Old Spitalfields Market sit beneath Victorian ironwork dating to 1876, though its history stretches back to the 1600s. Once a fruit and vegetable wholesale market, today’s stalls are a trendy blend of soul food spots, homeware and boutique fashions, with antiques taking over each Thursday. Take a stroll Getting out into fresh air is relatively easy, and as well as its parks and green spaces, London has numerous walks. The obvious place to start is the Jubilee Walkway, unveiled to mark 25 years of Queen Elizabeth II’s reign in 1977. Connecting many of London’s major landmarks, it runs for 15 miles, with the most popular stretch lining the south bank of the Thames from Lambeth Palace to Tower Bridge. Meanwhile, Regent’s Canal provides a place to wander without the crowds, taking in Paddington Basin, Little Venice, the howls of ZSL London Zoo’s wolf pack and popular Victoria Park along the way to its terminus on the Thames at Limehouse. You certainly won’t be disturbed by the residents of Brompton Cemetery, a grade I listed space containing around 35,000 memorials dating back to the 1830s. Among them you’ll find the graves of suffragette Emmeline Pankhurst and the scientist who discovered the cause of cholera, John Snow. Other ways to save in London There are a huge number of free things to do in London. But they’re not the only way to save when visiting the British capital. The Explorer Pass from Go City saves on admission at many of London’s top visitor attractions without you having to make any decisions on what to do beforehand. What’s more, all you need is your phone to get started!
Ian Packham

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