Top things to do in Soho London

Published: July 18, 2024
London's Soho lit up neon blue at night

Some may still remember Soho’s seedy past, but tucked in between Mayfair and Covent Garden this part of west London has once again found its stride as a fashionable and upmarket place to be. Whilst it may not have the historic attractions of other neighborhoods, no one can say there aren’t things to do in Soho London!

It’s an area that’s actually something of a rare find – a part of London where locals and visitors rub shoulder to shoulder without distinction. Packed full of bars and nightspots, it also has shopping on Regent’s Street and the theaters of the West End to help maintain its stance as the capital’s entertainment hub.

But amongst the rainbow flags and shopfronts of everyone-is-welcome Soho, you’ll also discover an array of galleries and restaurants. What are the best things to do? Keep reading to find out all you’ll ever need to know with this guide to London’s Soho.

Must-visit shops

Image of City, Road, Street, Urban, Neighborhood, Alley, Person, Handbag, Metropolis,

The western bounds of Soho are delineated by Regent’s Street and its northern bounds by Oxford Street – two of London’s most famous and most important shopping thoroughfares. Running for almost two kilometers, Oxford Street is dominated by flagship stores for the country’s big names and department stores including Selfridges’ five floors of delights.

Regent’s Street has a slightly more genteel air thanks to its mix of high-end fashion boutiques and Hamleys – the world’s oldest and biggest dedicated toy shop, with a range that spans 50,000 items. For contrast, drift into Carnaby Street, which was the center of fashion during the swinging sixties and continues to go its own way with its selection of independently-owned stores.

Between the two, on Great Marlborough Street, is the mock Tudor edifice of Liberty London. A department store with a difference, Liberty highlights bold handcrafted designs from smaller workshops and artists. Known for its floral prints, it has previously championed everyone from arts and crafts designer William Morris to the creator of the punk look Vivienne Westwood.

Soho theaters and shows

Image of Indoors, Restaurant, Cafeteria, Adult, Female, Person, Woman, Cafe, Male, Man, Interior Design, Urban, Chair, Furniture, Desk, Table, Computer Hardware, Hardware, Monitor, Screen, Shop,

Following Regent’s Street round to its natural end at the Statue of Eros on Piccadilly Circus will bring you to Shaftesbury Avenue. Otherwise known as the West End, it’s where many of London’s major theatres are located, including the London Palladium, Gielgud and Lyric.

Seen as the pinnacle of performances alongside New York’s Broadway, its theaters are a favorite with movie stars. Dame Helen Mirren, Sir Ian McKellen and Benedict ‘Sherlock’ Cumberbatch have all played to packed out audiences in recent years. Shows range from productions of Chekov and reinventions of Shakespeare to the musicals of Andrew Lloyd Webber, the composer behind The Phantom of the Opera and Cats.

If sitting down in one place for two hours leaves you cold, you don’t need to look further than the Crystal Maze Live Experience, recreating the television game show with its four zones and four different challenge types teams must take on.

Soho’s top nightspots

Image of Urban, Adult, Male, Man, Person, Female, Woman, Bar,

It’s nightspots like G-A-Y and Ronnie Scott’s that take much of the attention, but Soho London nightlife also includes traditional British pubs and semi-secret cocktail bars, ensuring there really is something for everyone – including teetotalers thanks to some choice late night coffee bars.

G-A-Y is just one of a clutch of LGBTQ+ venues dotted around Old Compton Street, creating a hub for queer individuals and their allies, alongside the original branch of Patisserie Valerie – a demonstration of just how diverse Soho can be.

When it comes to live music, one of the best places to head is Ronnie Scott’s Jazz Club, which has played host to some of the legends of jazz and blues including Ella Fitzgerald, Jimi Hendrix and Jamie Cullum. Spice of Life and Ain’t Nothing But Blues have similar vibes.

Galleries in Soho

Image of Art, Adult, Male, Man, Person, Painting, Art Gallery,

Although just a stone’s throw from the National Gallery on Trafalgar Square and Royal Academy of Arts on Piccadilly, you don’t even have to leave the area for artistic things to do in Soho London.

The first private art space created for nothing but life through a lens, The Photographers’ Gallery has a pedigree which dates back to 1971. During that time it has brought new international artists to British audiences whilst also supporting homegrown photography talent, bringing the very best imagery of the moment to the streets of Soho.

The main space of Frith Street Gallery on Golden Square has developed such a reputation for its exhibitions of painting, sculpture and installation art that the artists it represents are entering the permanent collections of museums globally.

But if it’s moving images that capture your attention, the Curzon Soho Cinema provides an escapist’s delight, with some of the largest screens in London to watch the latest Oscar contenders.

Places to eat in Soho

Image of Building, City, Urban, Indoors, Restaurant,

Dine at each of our favorite places to eat in Soho and you’re either going to need a longer vacation or a larger stomach. Or possibly both. Trustworthy places to spend your hard-won cash include the flavors of Bombay of Dishoom’s Carnaby outlet and modern British cuisine of Bill’s Soho.

Yotam Ottolenghi’s NOPI is one of a host of restaurants where it’s easy to impress and be impressed, with a menu comprising Middle Eastern and Asian-inspired dishes. Korean, Italian and pan-European meals all vie for attention just a few steps away.

However, it’s Quo Vardis that takes the crown for staying power in a part of the capital where restaurants can seem as if they come and go with the seasons. First opening its doors in 1926, before that it was the home of Karl Marx, who now resides in Highgate Cemetery.

The best things to do in Soho London

Filled with entertaining ways to spend a morning, afternoon or evening, there are lots of worthwhile things to do in Soho London. Helpfully located not all that far from other attractions including the Household Cavalry Museum and Westminster Pier – for Thames sightseeing cruises – there’s really very little reason not to pay the area a visit as part of your travels with Go City!

Ian Packham
Go City Travel Expert

Continue reading

woman enjoying madame tussauds, sitting next to a statue of Audrey Hepburn
Blog

No Ticket Needed: Free Surprises Around Madame Tussauds

Free London Finds: The Best Things to Do Near Madame Tussauds  So you’ve finished snapping selfies with your favorite celebrities at Madame Tussauds (don’t worry, we all do it). Now what? Luckily, this corner of London is bursting with activities that won’t touch your wallet. Baker Street is a launchpad to leafy parks, charming city squares, tucked-away museums, and streets made for wandering. Forget splashing out on every attraction — you’ll find plenty of authentic London experiences for free right outside Madame Tussauds’ door. From historic strolls to hidden galleries, here’s our handpicked list to keep your itinerary buzzing and your budget blissfully happy.  Our top free things to do near Madame Tussauds include:  Regent’s Park  The Sherlock Holmes Museum (front, exterior, & shop)  Marylebone High Street  The Wallace Collection  St. Marylebone Parish Church  Daunt Books (Marylebone)  Regent’s Canal Towpath  Paddington Street Gardens  The Royal Academy of Music Museum  Hyde Park (North Entrance & Speakers’ Corner)  The Sherlock Holmes Museum (Facade & Shop)  While the full museum experience comes with a ticket, it’s fun (and free) to visit the world-famous 221B Baker Street. Pose for a photo with the famous blue plaque and Sherlock statue outside the distinctive Victorian facade. The themed museum shop next door lets you browse everything Holmesy, from deerstalker hats to quirky mystery novels and pint-sized magnifying glasses, all in an atmosphere straight out of Victorian London. With staff in period dress and plenty of details to soak up, it’s a fun taster of Sherlock’s world at absolutely no cost.  Marylebone High Street  A stone’s throw away you’ll find Marylebone High Street, a firm local favorite for good reason. The vibe here is classic London village: think tree-lined streets, characterful brick buildings, and tempting storefronts. Window-shopping is half the fun, plus you’ll feel the buzz of independent boutiques, cheese shops, florists, and cute cafés on every corner. It’s perfect for a leisurely wander and a proper slice of local city life. The small side streets off the main drag are full of personality, too — keep an eye out for quirky architecture and gorgeous window displays.  The Wallace Collection  Ready for some grandeur? The Wallace Collection is a genuine London treat — and completely free to enter. Housed in a dazzling historic townhouse, this gallery is the place for European paintings, decorative art, and shimmering suits of armor. Picture ornate rooms gleaming with Old Masters and rococo treasures, all a world away from the city bustle outside. We love the hushed, refined ambiance — and if you’re a fan of a well-placed selfie, the drawing rooms are hard to beat.  Tip: The glass-roofed courtyard café is open to all (even just for a peek or a cup of water).  St. Marylebone Parish Church  Some London history is best experienced in peaceful places. St. Marylebone Parish Church stands just a short walk up Marylebone Road. Step inside this beautiful neoclassical building, with its stunning columns and peaceful ambiance. Admire stained glass windows, cozy nooks, and serene chapels — this is the spot for a moment of reflection or simply to recharge your batteries. Bonus: the crypt sometimes hosts free exhibitions and events, so check the schedule before you go.  Regent’s Canal Towpath  London’s waterways are packed with character, and Regent’s Canal is the city’s peaceful hidden artery. Enter near Regent’s Park and stroll along towpaths fringed by narrowboats, street art, and plenty of ducks. It’s urban London at its most tranquil. This is the perfect route for clear-headed thinking, quiet conversation, and people-watching (cyclists, joggers, and eccentric boat-dwellers make up the local cast). Each stretch reveals riverside gardens, quirky bridges, and café-boats perfect for a free-water pit-stop.  Paddington Street Gardens  City parks don’t get much more charming than Paddington Street Gardens. Hidden between elegant Victorian terraces in Marylebone, this tiny oasis is a favorite escape for locals. Grassy lawns, beds overflowing with blooms, and tree-shaded benches mean lunch hours can stretch into sunny afternoons. Stroll among the winding paths and spot old tombstones hinting at the area’s deep history. Go for calm, stay for the people-watching — it’s the perfect place for a takeaway picnic or an hour of rest after a busy London morning.  The Royal Academy of Music Museum  Just a short walk north of Madame Tussauds, The Royal Academy of Music Museum offers a treasure trove of musical history — and free entry to boot. From ancient stringed instruments to quirky mechanical music boxes and famous composers’ belongings, every display hums with creativity. Interactive screens let you listen to rare historic recordings, and you can peek into rooms where future stars are rehearsing. The ambiance is lively but hushed — a real inspiration for anyone feeling creative. Don’t be surprised if you leave humming your favorite tune.  Hyde Park (North Entrance & Speakers’ Corner)  Few parks offer the variety and space of Hyde Park, only about a 10-minute walk from Madame Tussauds’ main entrance. The North Entrance opens a world of open lawns, wildflowers, and hidden statues, but the star event happens at Speakers’ Corner — a uniquely London tradition of public debate and soapbox speeches that’s been drawing crowds for more than a century. No ticket required to listen (or get up to speak yourself on a Sunday). Hyde Park’s walking paths grant endless people-watching, sun basking, and a real sense of London leisure.    Whatever your interest, you’ll find a free adventure by Madame Tussauds — so leave some room on your itinerary, grab your walking shoes, and discover a side of the city that’s friendly to your budget.    Enjoyed this? Check out London’s top walks, and see the quirkier side of the city.  Step up your sightseeing with Go City®   We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with Go City® – just choose a pass to get started! 
Dinosaurs in Crystal Palace Park.
Blog

Quirky things to do in London

Scratch the surface, and you’ll find there are dozens of unusual and quirky things to do in London. We’ve got a whole bunch of out-there ideas to help you sidestep the tourist traps and experience London at its wackiest, from strolling underneath the Thames, to sleepovers with dinosaurs, a Moomin mecca, and dining in the dark. Including… Natural History Museum Horniman Postal Museum Dennis Severs’ House And more! Horniman London’s smaller, quirkier museums are often its most interesting. Surrounded by beautiful ornamental gardens and woodland, the Horniman in south London specializes in anthropology and natural history with a collection of over 350,000 objects. Don’t miss the eye-popping permanent exhibition of taxidermied animals. It’s here you’ll meet the famously overstuffed walrus that is the museum’s emblem. He’s been around as long as the museum itself – since 1901.   Dennis Severs’ House To step into Dennis Severs’ House in Spitalfields is to enter a bygone era. But nothing here is quite as it seems. Severs lived in this Georgian townhouse from 1979 until his death in 1999, during which time he painstakingly transformed the interior to represent the imagined 18th-century lives of a fictional Huguenot family. It is, in effect, a highly authentic theatre set, alive with grand period décor and furnishings, and particularly evocative in December when rooms are decked out with festive candles, trees, and decorations.   Crystal Palace Park Venture south to Crystal Palace Park, a Victorian pleasure garden that retains many of its original features. Dinosaur sculptures that date back to the 1850s bask in and around the lake. Though not considered entirely anatomically accurate by modern standards, what they lack in realism they more than make up for in charm. Look out for the megalosaurus and iguanadons in particular. The park also contains six huge sphinxes that flank the staircases along the Italian terraces, as well as a fun maze and a number of interesting statues, many of which are headless (some are even said to be cursed)!   James Smith & Sons Looking for a quirky souvenir of your trip to London? Then look no further than Bloomsbury’s James Smith & Sons, the candy store of the umbrella world, where well-to-do gentlemen (and ladies) have been furnishing themselves with high-quality handmade umbrellas, parasols, walking sticks, and more for over 150 years   Moomin Shop Lighten the mood with a pilgrimage to The Moomin Shop in Covent Garden Market. Wall-to-wall Moomin memorabilia is what it’s all about here, with author Tove Jansson’s lovable trolls available to buy in almost every format you can think of: Moomin books, Moomin mugs, Moomin socks, Moomin purses, Moomin cuddly toys, and, yes, even Moomin tea.   WC London’s knack for reinventing its public spaces also now extends to public conveniences. Officially, the initials of the WC bar in Clapham stand for the wine and charcuterie served inside, but this hip hangout was, in fact, also a lavatory in a former life. Don’t let that put you off, though: this century-old subterranean space is beautifully restored and very atmospheric, with exposed brick, reclaimed pipework, and still-gleaming original tiles. Grab a booth and dive into delicious sharing boards, tasty tapas, and ace cocktails that include, naturally, a WC Fields Martini. The sister bar over in Bloomsbury is an equally charming place to spend your pennies.     And those were our picks of the best quirky things to do in London! If you liked the above and want even more London goodness, why not discover yet more reasons to visit London in October and get the lowdown on cool things to do in Covent Garden?    Step up your sightseeing with Go City®    We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems, and local tours, all for one low price. Plus, you'll enjoy guaranteed savings compared to buying individual attraction tickets.    See more, do more, and experience more with Go City® – just choose a pass to get started!  
Stuart Bak
Stuart Bak
the london eye on a sunny day
Blog

Free Fun Near London Eye: Explore Without Spending a Penny

Standing beneath the London Eye, it’s easy to get swept up in London’s energy—and yes, you might worry your wallet could take off faster than a capsule! But here’s some good news: this buzzing area is packed with experiences that don’t cost a thing. Whether you’re a history buff, people-watcher, or just want to soak up riverside vibes, we’ve uncovered vibrant culture, stunning views, leafy escapes, and those quirks that make London unforgettable—all for free. Ready to wander beyond the ticket queues and see what the South Bank (and beyond) really has to offer? Let’s fill your day with London Eye neighbor gems that your budget will love.  Our favorite free things to do near the London Eye include:  South Bank Walks  Tate Modern  Jubilee Gardens  The National Theatre Foyer  BFI Southbank  Leake Street Graffiti Tunnel  The Palace of Westminster (from the outside)  Covent Garden Street Performers  St James’s Park  Gabriel’s Wharf and Riverside Murals  South Bank Walks  If you’re after atmosphere, the South Bank always delivers. Start right at the London Eye and wander east along the Thames. You’ll pass buskers, pop-up food stalls, book markets beneath Waterloo Bridge, and open-air art installations. The river views are ace: catch locals whizzing by on roller skates, violinists with sweeping soundtracks, and families soaking up city life. The path is flat and accessible, with ever-changing street theatre, pop-up exhibitions, and snapshots of classic London landmarks on both banks. Golden hour here—especially with the London skyline glowing across the water—simply can’t be beat.  Jubilee Gardens  A patch of green in the middle of city buzz, Jubilee Gardens is tailor-made for picnics, sunbathing, or just kicking back after a morning on your feet. Sunflowers, fountains, and sweeping lawns give you loads of space to relax—and the views of the Eye looming overhead make every selfie pop. There’s a children’s playground for families, plenty of benches for people-watching, and on weekends, the park hosts local events and entertainers. Bonus: it’s an ideal stop to refuel with a supermarket meal deal!  The National Theatre Foyer  Pop inside the National Theatre (no ticket required!) and you’ll find public spaces filled with changing art displays, comfy chairs, and riverside views. Free WiFi and plenty of quiet corners make this a local’s favourite for reading or people-watching. Check out pop-up exhibitions, seasonal flower displays, and on some days, you might even stumble into a lunchtime classical concert or a rehearsal happening in the lobby. It’s creative, cosseting, and right at the heart of London’s cultural buzz.  BFI Southbank  Film buffs, this one’s for you. The British Film Institute’s riverside home opens its stylish lounge, film posters and memorabilia displays, and media mediatheque archive for free visitors every day. Curl up in a mid-century chair and watch rare British films or newsreels in the mediatheque or browse fascinating archives along the foyer walls. The buzz is creative and relaxed, a great hideout for appraising movie history—especially handy on a rainy London day.  The Palace of Westminster (From the Outside)  Sure, Big Ben and the Houses of Parliament need no introduction, but have you truly soaked in their grandeur from across the river? Wander to Westminster Bridge (mere minutes from the London Eye) for the very best photo ops. Often, you’ll find street musicians playing dramatic anthems in the background, as red buses whoosh past and seagulls wheel overhead. You don’t need a tour or a ticket to enjoy some of London’s most famous views for absolutely nothing.  Covent Garden Street Performers  A delightful 15-minute stroll from the London Eye brings you to Covent Garden—a hub of free entertainment every day of the week. The historic piazza buzzes with magicians, musicians, living statues, and theatrical performers (juggling flaming torches is just the warm-up). The atmosphere is vibrant and cheeky: expect laughter, gasps, and the occasional magic trick right in front of you. Street entertainers have been thrilling crowds here for centuries, and the tradition is alive and kicking. Pull up a spot on the cobbles and enjoy a truly “London” spectacle.  St James’s Park  Stretch your legs with a scenic wander through St James’s Park, one of London’s oldest and most beautiful green spaces—less than 15 minutes’ walk from the Eye. Think sweeping flower beds, swans gliding across the lake, and, of course, views of Buckingham Palace at one end. The unusual pelicans (a gift from a Russian ambassador hundreds of years ago!) are always a crowd-pleaser. The park’s wide avenues and peaceful gardens offer a much-needed escape from city clamor without ever leaving the center.  Gabriel’s Wharf and Riverside Murals  Tucked along the South Bank’s river walk, Gabriel’s Wharf is a pocket-sized haven for art lovers and explorers. Follow the trail of eye-catching murals and witty signage, then enjoy the quirky vibe at the wharf itself—free riverside seating, lively outdoor sculptures, and lovely people-watching. It’s a little oasis of creativity, and while the indie shops and cafes do tempt you, the experience—and the riverside murals—come at no charge.    And there you have it—ten ways to fill your itinerary, see fresh sides of London, and keep your spending on the fun side of sensible. Happy exploring!    Enjoyed this? Check out our comprehensive guide to the London Eye, and learn even more about Southbank.  Step up your sightseeing with Go City®   We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with Go City® – just choose a pass to get started! 

Get your free guidebook!

Plan your perfect trip with our insider guide – top attractions, itineraries and local tips straight to your inbox.