Top things to do in Soho London

Published: July 18, 2024
London's Soho lit up neon blue at night

Some may still remember Soho’s seedy past, but tucked in between Mayfair and Covent Garden this part of west London has once again found its stride as a fashionable and upmarket place to be. Whilst it may not have the historic attractions of other neighborhoods, no one can say there aren’t things to do in Soho London!

It’s an area that’s actually something of a rare find – a part of London where locals and visitors rub shoulder to shoulder without distinction. Packed full of bars and nightspots, it also has shopping on Regent’s Street and the theaters of the West End to help maintain its stance as the capital’s entertainment hub.

But amongst the rainbow flags and shopfronts of everyone-is-welcome Soho, you’ll also discover an array of galleries and restaurants. What are the best things to do? Keep reading to find out all you’ll ever need to know with this guide to London’s Soho.

Must-visit shops

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The western bounds of Soho are delineated by Regent’s Street and its northern bounds by Oxford Street – two of London’s most famous and most important shopping thoroughfares. Running for almost two kilometers, Oxford Street is dominated by flagship stores for the country’s big names and department stores including Selfridges’ five floors of delights.

Regent’s Street has a slightly more genteel air thanks to its mix of high-end fashion boutiques and Hamleys – the world’s oldest and biggest dedicated toy shop, with a range that spans 50,000 items. For contrast, drift into Carnaby Street, which was the center of fashion during the swinging sixties and continues to go its own way with its selection of independently-owned stores.

Between the two, on Great Marlborough Street, is the mock Tudor edifice of Liberty London. A department store with a difference, Liberty highlights bold handcrafted designs from smaller workshops and artists. Known for its floral prints, it has previously championed everyone from arts and crafts designer William Morris to the creator of the punk look Vivienne Westwood.

Soho theaters and shows

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Following Regent’s Street round to its natural end at the Statue of Eros on Piccadilly Circus will bring you to Shaftesbury Avenue. Otherwise known as the West End, it’s where many of London’s major theatres are located, including the London Palladium, Gielgud and Lyric.

Seen as the pinnacle of performances alongside New York’s Broadway, its theaters are a favorite with movie stars. Dame Helen Mirren, Sir Ian McKellen and Benedict ‘Sherlock’ Cumberbatch have all played to packed out audiences in recent years. Shows range from productions of Chekov and reinventions of Shakespeare to the musicals of Andrew Lloyd Webber, the composer behind The Phantom of the Opera and Cats.

If sitting down in one place for two hours leaves you cold, you don’t need to look further than the Crystal Maze Live Experience, recreating the television game show with its four zones and four different challenge types teams must take on.

Soho’s top nightspots

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It’s nightspots like G-A-Y and Ronnie Scott’s that take much of the attention, but Soho London nightlife also includes traditional British pubs and semi-secret cocktail bars, ensuring there really is something for everyone – including teetotalers thanks to some choice late night coffee bars.

G-A-Y is just one of a clutch of LGBTQ+ venues dotted around Old Compton Street, creating a hub for queer individuals and their allies, alongside the original branch of Patisserie Valerie – a demonstration of just how diverse Soho can be.

When it comes to live music, one of the best places to head is Ronnie Scott’s Jazz Club, which has played host to some of the legends of jazz and blues including Ella Fitzgerald, Jimi Hendrix and Jamie Cullum. Spice of Life and Ain’t Nothing But Blues have similar vibes.

Galleries in Soho

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Although just a stone’s throw from the National Gallery on Trafalgar Square and Royal Academy of Arts on Piccadilly, you don’t even have to leave the area for artistic things to do in Soho London.

The first private art space created for nothing but life through a lens, The Photographers’ Gallery has a pedigree which dates back to 1971. During that time it has brought new international artists to British audiences whilst also supporting homegrown photography talent, bringing the very best imagery of the moment to the streets of Soho.

The main space of Frith Street Gallery on Golden Square has developed such a reputation for its exhibitions of painting, sculpture and installation art that the artists it represents are entering the permanent collections of museums globally.

But if it’s moving images that capture your attention, the Curzon Soho Cinema provides an escapist’s delight, with some of the largest screens in London to watch the latest Oscar contenders.

Places to eat in Soho

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Dine at each of our favorite places to eat in Soho and you’re either going to need a longer vacation or a larger stomach. Or possibly both. Trustworthy places to spend your hard-won cash include the flavors of Bombay of Dishoom’s Carnaby outlet and modern British cuisine of Bill’s Soho.

Yotam Ottolenghi’s NOPI is one of a host of restaurants where it’s easy to impress and be impressed, with a menu comprising Middle Eastern and Asian-inspired dishes. Korean, Italian and pan-European meals all vie for attention just a few steps away.

However, it’s Quo Vardis that takes the crown for staying power in a part of the capital where restaurants can seem as if they come and go with the seasons. First opening its doors in 1926, before that it was the home of Karl Marx, who now resides in Highgate Cemetery.

The best things to do in Soho London

Filled with entertaining ways to spend a morning, afternoon or evening, there are lots of worthwhile things to do in Soho London. Helpfully located not all that far from other attractions including the Household Cavalry Museum and Westminster Pier – for Thames sightseeing cruises – there’s really very little reason not to pay the area a visit as part of your travels with Go City!

Ian Packham
Go City Travel Expert

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Free Fun Near London Eye: Explore Without Spending a Penny

Standing beneath the London Eye, it’s easy to get swept up in London’s energy—and yes, you might worry your wallet could take off faster than a capsule! But here’s some good news: this buzzing area is packed with experiences that don’t cost a thing. Whether you’re a history buff, people-watcher, or just want to soak up riverside vibes, we’ve uncovered vibrant culture, stunning views, leafy escapes, and those quirks that make London unforgettable—all for free. Ready to wander beyond the ticket queues and see what the South Bank (and beyond) really has to offer? Let’s fill your day with London Eye neighbor gems that your budget will love.  Our favorite free things to do near the London Eye include:  South Bank Walks  Tate Modern  Jubilee Gardens  The National Theatre Foyer  BFI Southbank  Leake Street Graffiti Tunnel  The Palace of Westminster (from the outside)  Covent Garden Street Performers  St James’s Park  Gabriel’s Wharf and Riverside Murals  South Bank Walks  If you’re after atmosphere, the South Bank always delivers. Start right at the London Eye and wander east along the Thames. You’ll pass buskers, pop-up food stalls, book markets beneath Waterloo Bridge, and open-air art installations. The river views are ace: catch locals whizzing by on roller skates, violinists with sweeping soundtracks, and families soaking up city life. The path is flat and accessible, with ever-changing street theatre, pop-up exhibitions, and snapshots of classic London landmarks on both banks. Golden hour here—especially with the London skyline glowing across the water—simply can’t be beat.  Jubilee Gardens  A patch of green in the middle of city buzz, Jubilee Gardens is tailor-made for picnics, sunbathing, or just kicking back after a morning on your feet. Sunflowers, fountains, and sweeping lawns give you loads of space to relax—and the views of the Eye looming overhead make every selfie pop. There’s a children’s playground for families, plenty of benches for people-watching, and on weekends, the park hosts local events and entertainers. Bonus: it’s an ideal stop to refuel with a supermarket meal deal!  The National Theatre Foyer  Pop inside the National Theatre (no ticket required!) and you’ll find public spaces filled with changing art displays, comfy chairs, and riverside views. Free WiFi and plenty of quiet corners make this a local’s favourite for reading or people-watching. Check out pop-up exhibitions, seasonal flower displays, and on some days, you might even stumble into a lunchtime classical concert or a rehearsal happening in the lobby. It’s creative, cosseting, and right at the heart of London’s cultural buzz.  BFI Southbank  Film buffs, this one’s for you. The British Film Institute’s riverside home opens its stylish lounge, film posters and memorabilia displays, and media mediatheque archive for free visitors every day. Curl up in a mid-century chair and watch rare British films or newsreels in the mediatheque or browse fascinating archives along the foyer walls. The buzz is creative and relaxed, a great hideout for appraising movie history—especially handy on a rainy London day.  The Palace of Westminster (From the Outside)  Sure, Big Ben and the Houses of Parliament need no introduction, but have you truly soaked in their grandeur from across the river? Wander to Westminster Bridge (mere minutes from the London Eye) for the very best photo ops. Often, you’ll find street musicians playing dramatic anthems in the background, as red buses whoosh past and seagulls wheel overhead. You don’t need a tour or a ticket to enjoy some of London’s most famous views for absolutely nothing.  Covent Garden Street Performers  A delightful 15-minute stroll from the London Eye brings you to Covent Garden—a hub of free entertainment every day of the week. The historic piazza buzzes with magicians, musicians, living statues, and theatrical performers (juggling flaming torches is just the warm-up). The atmosphere is vibrant and cheeky: expect laughter, gasps, and the occasional magic trick right in front of you. Street entertainers have been thrilling crowds here for centuries, and the tradition is alive and kicking. Pull up a spot on the cobbles and enjoy a truly “London” spectacle.  St James’s Park  Stretch your legs with a scenic wander through St James’s Park, one of London’s oldest and most beautiful green spaces—less than 15 minutes’ walk from the Eye. Think sweeping flower beds, swans gliding across the lake, and, of course, views of Buckingham Palace at one end. The unusual pelicans (a gift from a Russian ambassador hundreds of years ago!) are always a crowd-pleaser. The park’s wide avenues and peaceful gardens offer a much-needed escape from city clamor without ever leaving the center.  Gabriel’s Wharf and Riverside Murals  Tucked along the South Bank’s river walk, Gabriel’s Wharf is a pocket-sized haven for art lovers and explorers. Follow the trail of eye-catching murals and witty signage, then enjoy the quirky vibe at the wharf itself—free riverside seating, lively outdoor sculptures, and lovely people-watching. It’s a little oasis of creativity, and while the indie shops and cafes do tempt you, the experience—and the riverside murals—come at no charge.    And there you have it—ten ways to fill your itinerary, see fresh sides of London, and keep your spending on the fun side of sensible. Happy exploring!    Enjoyed this? Check out our comprehensive guide to the London Eye, and learn even more about Southbank.  Step up your sightseeing with Go City®   We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with Go City® – just choose a pass to get started! 

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