Top things to do in Soho London

London's Soho lit up neon blue at night

Some may still remember Soho’s seedy past, but tucked in between Mayfair and Covent Garden this part of west London has once again found its stride as a fashionable and upmarket place to be. Whilst it may not have the historic attractions of other neighborhoods, no one can say there aren’t things to do in Soho London!

It’s an area that’s actually something of a rare find – a part of London where locals and visitors rub shoulder to shoulder without distinction. Packed full of bars and nightspots, it also has shopping on Regent’s Street and the theaters of the West End to help maintain its stance as the capital’s entertainment hub.

But amongst the rainbow flags and shopfronts of everyone-is-welcome Soho, you’ll also discover an array of galleries and restaurants. What are the best things to do? Keep reading to find out all you’ll ever need to know with this guide to London’s Soho.

Must-visit shops

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The western bounds of Soho are delineated by Regent’s Street and its northern bounds by Oxford Street – two of London’s most famous and most important shopping thoroughfares. Running for almost two kilometers, Oxford Street is dominated by flagship stores for the country’s big names and department stores including Selfridges’ five floors of delights.

Regent’s Street has a slightly more genteel air thanks to its mix of high-end fashion boutiques and Hamleys – the world’s oldest and biggest dedicated toy shop, with a range that spans 50,000 items. For contrast, drift into Carnaby Street, which was the center of fashion during the swinging sixties and continues to go its own way with its selection of independently-owned stores.

Between the two, on Great Marlborough Street, is the mock Tudor edifice of Liberty London. A department store with a difference, Liberty highlights bold handcrafted designs from smaller workshops and artists. Known for its floral prints, it has previously championed everyone from arts and crafts designer William Morris to the creator of the punk look Vivienne Westwood.

Soho theaters and shows

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Following Regent’s Street round to its natural end at the Statue of Eros on Piccadilly Circus will bring you to Shaftesbury Avenue. Otherwise known as the West End, it’s where many of London’s major theatres are located, including the London Palladium, Gielgud and Lyric.

Seen as the pinnacle of performances alongside New York’s Broadway, its theaters are a favorite with movie stars. Dame Helen Mirren, Sir Ian McKellen and Benedict ‘Sherlock’ Cumberbatch have all played to packed out audiences in recent years. Shows range from productions of Chekov and reinventions of Shakespeare to the musicals of Andrew Lloyd Webber, the composer behind The Phantom of the Opera and Cats.

If sitting down in one place for two hours leaves you cold, you don’t need to look further than the Crystal Maze Live Experience, recreating the television game show with its four zones and four different challenge types teams must take on.

Soho’s top nightspots

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It’s nightspots like G-A-Y and Ronnie Scott’s that take much of the attention, but Soho London nightlife also includes traditional British pubs and semi-secret cocktail bars, ensuring there really is something for everyone – including teetotalers thanks to some choice late night coffee bars.

G-A-Y is just one of a clutch of LGBTQ+ venues dotted around Old Compton Street, creating a hub for queer individuals and their allies, alongside the original branch of Patisserie Valerie – a demonstration of just how diverse Soho can be.

When it comes to live music, one of the best places to head is Ronnie Scott’s Jazz Club, which has played host to some of the legends of jazz and blues including Ella Fitzgerald, Jimi Hendrix and Jamie Cullum. Spice of Life and Ain’t Nothing But Blues have similar vibes.

Galleries in Soho

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Although just a stone’s throw from the National Gallery on Trafalgar Square and Royal Academy of Arts on Piccadilly, you don’t even have to leave the area for artistic things to do in Soho London.

The first private art space created for nothing but life through a lens, The Photographers’ Gallery has a pedigree which dates back to 1971. During that time it has brought new international artists to British audiences whilst also supporting homegrown photography talent, bringing the very best imagery of the moment to the streets of Soho.

The main space of Frith Street Gallery on Golden Square has developed such a reputation for its exhibitions of painting, sculpture and installation art that the artists it represents are entering the permanent collections of museums globally.

But if it’s moving images that capture your attention, the Curzon Soho Cinema provides an escapist’s delight, with some of the largest screens in London to watch the latest Oscar contenders.

Places to eat in Soho

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Dine at each of our favorite places to eat in Soho and you’re either going to need a longer vacation or a larger stomach. Or possibly both. Trustworthy places to spend your hard-won cash include the flavors of Bombay of Dishoom’s Carnaby outlet and modern British cuisine of Bill’s Soho.

Yotam Ottolenghi’s NOPI is one of a host of restaurants where it’s easy to impress and be impressed, with a menu comprising Middle Eastern and Asian-inspired dishes. Korean, Italian and pan-European meals all vie for attention just a few steps away.

However, it’s Quo Vardis that takes the crown for staying power in a part of the capital where restaurants can seem as if they come and go with the seasons. First opening its doors in 1926, before that it was the home of Karl Marx, who now resides in Highgate Cemetery.

The best things to do in Soho London

Filled with entertaining ways to spend a morning, afternoon or evening, there are lots of worthwhile things to do in Soho London. Helpfully located not all that far from other attractions including the Household Cavalry Museum and Westminster Pier – for Thames sightseeing cruises – there’s really very little reason not to pay the area a visit as part of your travels with Go City!

Ian Packham
Go City Travel Expert

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Things to do in London during the day

There are so many potential things to do in London during the day that it can actually be quite difficult to know where to start. What’s hot, and what’s not? What’s worth your time – and money – and what isn’t? If you’re feeling dazed by the sheer array of days out in London you can fill with exciting attractions, you’ll want to take note of our suggestions for the perfect day in and around the River Thames. Top tips for enjoying London during the day Before we delve into the delights of all the things to do in London during the day, here are a few top tips that will help you make the most of your time in the capital. Have a lie in If you’re anything like us, the temptation after arriving into a new city is to wake up as early as possible to squeeze in as many attractions as you can. But for all London’s hustle and bustle, many popular attractions don’t open their doors until 10AM. Arrive any earlier than this, and you’ll not only be left hanging around outside, but you’ll also end up traveling during the morning rush hour. Lasting from 7:30 – 9AM, it's not many people’s idea of a fun way to start the day. Public transportation is often uncomfortably crowded as people head to work, and you’ll be paying more for the privilege. Instead, enjoy a relaxed breakfast and kick off your day the right way. Maps aren’t just for atlases It can seem like you only have to walk a few steps before stumbling upon a noteworthy feature on the London skyline. Whilst many attractions are within walking distance of one another, many are much further apart. Don’t forget that London is one of Europe’s biggest cities. It’s therefore a good idea to have a vague understanding of where attractions are located. Dividing them between west, central and east London will suffice. Bring a reusable water bottle Concerns about single-use plastics are resulting in free water fountains popping up all over London. Many cafés will also refill a bottle for free, so save your cash for what really matters by bringing a reusable water bottle with you. They can also be a godsend when using the Tube in the summer. The best things to do in London during the day If you’re thinking about what to do with your time in London, you’re in for a treat! Although you can tackle the capital in any way you fancy, we’ve come up with what we think might be the very best day the capital has to offer. Spend the morning in east London Start your exploration of the capital with your head in the clouds at the ArcelorMittal Orbit tower, standing at the southern end of Queen Elizabeth Olympic Park. Relive the iconic moments from the 2012 Summer Olympics at the park’s famed venues, before rising to the top of the twisting structure – Britain’s largest artwork. Designed by sculptor Sir Anish Kapoor, not only are the views extraordinary, but it offers a very different tube experience, boasting the world’s longest slide at 178m long. The various attractions of Greenwich, including the Royal Observatory and National Maritime Museum, lie to the south. Head roughly westward instead, through Jack the Ripper’s Whitechapel, and you’ll soon arrive at the Tower of London, which has guarded the banks of the Thames since 1066. Palace, armory and prison in turn, the Tower can easily fill the rest of your morning. Take a tour led by one of the team of beefeaters to learn the stories behind highlights including Traitor’s Gate, the Crown Jewels and the building’s all-important ravens. Enjoy lunchtime at St Paul’s Step aboard a Hop-on Hop-off sightseeing bus from outside the Tower of London for the short but culturally-rich journey to St Paul’s Cathedral. Along the way you’ll pass by the Monument to the Great Fire of London, standing just meters from its ignition point in a baker’s shop on Pudding Lane, as well as Mansion House – the impressive residence of the Lord Mayor of London. A symbol of London for centuries, the views towards the dome of St Paul’s Cathedral are considered so important they are protected by law. Built by Sir Christopher Wren after the Great Fire destroyed Old St Paul’s, it was – maybe ironically – paid for by a tax on coal. From the crypt containing the mortal remains of Admiral Nelson, victor of the Battle of Trafalgar, to the Whispering Gallery, St Paul’s is one of London’s most ornate religious spaces. The location for a multitude of events of international importance, it has hosted the funeral of wartime Prime Minister Winston Churchill, the marriage of Prince Charles and Lady Diana Spencer and even a speech by Martin Luther King Jr on route to collecting his Nobel Peace Prize from the committee in Oslo, Norway. Marrying new with old is the pedestrian Millennium Bridge, crossing the Thames from outside the cathedral steps. A landmark in its own right, it leads to Shakespeare’s Globe and the galleries of the Tate Modern. Devote the afternoon to tea and cake Whilst it’s no longer entirely true that the capital grinds to a halt at around 3PM for tea, it is true that a traditional afternoon tea remains an excellent way to celebrate the city’s culinary history. The Piccadilly area has some of the best choices, with the capital’s grand hotels like The Ritz welcoming those keen to sample the best snack you’ll probably ever have. Consisting of sandwiches and cakes, it was invented by Anna, Duchess of Bedford. A lady in waiting to Queen Victoria, she simply couldn’t endure the middle hours between lunch and dinner. If jumping’s still possible after such a feast, jumping onto the Victoria or Piccadilly Line of the Underground from Green Park will have muggles at King’s Cross Station before they can mutter expelliarmus. As any Harry Potter fan will know, the Hogwarts’ Express departs from the station’s Platform 9 3⁄4, where you can get your photograph snapped beside a disappearing luggage trolley. Similarly magical are the 1080 jets together making up the pavement fountains of nearby Granary Square. Dancing in time and displaying a range of colors, they make for a great place to relax during the summer months. At this time of year they take on the air of an urban beach and glow even brighter as dusk settles over another day in London. Save on the top things to do in London If you’re keen to follow our pick of the best things to do in London during the day there’s just one thing to do first, and that’s grab the London Explorer Pass. Doing away with the need for paper tickets, you’ll save at many of the city’s main attractions without having to do away with flexibility. For a sneak peak of all you can experience be sure to check out @GoCity on Instagram and Facebook, where you can also share your vacation snaps. Don’t forget to smile!
Ian Packham
the london eye on a sunny day
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Free Fun Near London Eye: Explore Without Spending a Penny

Standing beneath the London Eye, it’s easy to get swept up in London’s energy—and yes, you might worry your wallet could take off faster than a capsule! But here’s some good news: this buzzing area is packed with experiences that don’t cost a thing. Whether you’re a history buff, people-watcher, or just want to soak up riverside vibes, we’ve uncovered vibrant culture, stunning views, leafy escapes, and those quirks that make London unforgettable—all for free. Ready to wander beyond the ticket queues and see what the South Bank (and beyond) really has to offer? Let’s fill your day with London Eye neighbor gems that your budget will love.  Our favorite free things to do near the London Eye include:  South Bank Walks  Tate Modern  Jubilee Gardens  The National Theatre Foyer  BFI Southbank  Leake Street Graffiti Tunnel  The Palace of Westminster (from the outside)  Covent Garden Street Performers  St James’s Park  Gabriel’s Wharf and Riverside Murals  South Bank Walks  If you’re after atmosphere, the South Bank always delivers. Start right at the London Eye and wander east along the Thames. You’ll pass buskers, pop-up food stalls, book markets beneath Waterloo Bridge, and open-air art installations. The river views are ace: catch locals whizzing by on roller skates, violinists with sweeping soundtracks, and families soaking up city life. The path is flat and accessible, with ever-changing street theatre, pop-up exhibitions, and snapshots of classic London landmarks on both banks. Golden hour here—especially with the London skyline glowing across the water—simply can’t be beat.  Jubilee Gardens  A patch of green in the middle of city buzz, Jubilee Gardens is tailor-made for picnics, sunbathing, or just kicking back after a morning on your feet. Sunflowers, fountains, and sweeping lawns give you loads of space to relax—and the views of the Eye looming overhead make every selfie pop. There’s a children’s playground for families, plenty of benches for people-watching, and on weekends, the park hosts local events and entertainers. Bonus: it’s an ideal stop to refuel with a supermarket meal deal!  The National Theatre Foyer  Pop inside the National Theatre (no ticket required!) and you’ll find public spaces filled with changing art displays, comfy chairs, and riverside views. Free WiFi and plenty of quiet corners make this a local’s favourite for reading or people-watching. Check out pop-up exhibitions, seasonal flower displays, and on some days, you might even stumble into a lunchtime classical concert or a rehearsal happening in the lobby. It’s creative, cosseting, and right at the heart of London’s cultural buzz.  BFI Southbank  Film buffs, this one’s for you. The British Film Institute’s riverside home opens its stylish lounge, film posters and memorabilia displays, and media mediatheque archive for free visitors every day. Curl up in a mid-century chair and watch rare British films or newsreels in the mediatheque or browse fascinating archives along the foyer walls. The buzz is creative and relaxed, a great hideout for appraising movie history—especially handy on a rainy London day.  The Palace of Westminster (From the Outside)  Sure, Big Ben and the Houses of Parliament need no introduction, but have you truly soaked in their grandeur from across the river? Wander to Westminster Bridge (mere minutes from the London Eye) for the very best photo ops. Often, you’ll find street musicians playing dramatic anthems in the background, as red buses whoosh past and seagulls wheel overhead. You don’t need a tour or a ticket to enjoy some of London’s most famous views for absolutely nothing.  Covent Garden Street Performers  A delightful 15-minute stroll from the London Eye brings you to Covent Garden—a hub of free entertainment every day of the week. The historic piazza buzzes with magicians, musicians, living statues, and theatrical performers (juggling flaming torches is just the warm-up). The atmosphere is vibrant and cheeky: expect laughter, gasps, and the occasional magic trick right in front of you. Street entertainers have been thrilling crowds here for centuries, and the tradition is alive and kicking. Pull up a spot on the cobbles and enjoy a truly “London” spectacle.  St James’s Park  Stretch your legs with a scenic wander through St James’s Park, one of London’s oldest and most beautiful green spaces—less than 15 minutes’ walk from the Eye. Think sweeping flower beds, swans gliding across the lake, and, of course, views of Buckingham Palace at one end. The unusual pelicans (a gift from a Russian ambassador hundreds of years ago!) are always a crowd-pleaser. The park’s wide avenues and peaceful gardens offer a much-needed escape from city clamor without ever leaving the center.  Gabriel’s Wharf and Riverside Murals  Tucked along the South Bank’s river walk, Gabriel’s Wharf is a pocket-sized haven for art lovers and explorers. Follow the trail of eye-catching murals and witty signage, then enjoy the quirky vibe at the wharf itself—free riverside seating, lively outdoor sculptures, and lovely people-watching. It’s a little oasis of creativity, and while the indie shops and cafes do tempt you, the experience—and the riverside murals—come at no charge.    And there you have it—ten ways to fill your itinerary, see fresh sides of London, and keep your spending on the fun side of sensible. Happy exploring!    Enjoyed this? Check out our comprehensive guide to the London Eye, and learn even more about Southbank.  Step up your sightseeing with Go City®   We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.   See more, do more, and experience more with Go City® – just choose a pass to get started! 
Dinosaurs in Crystal Palace Park.
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Quirky things to do in London

Scratch the surface and you’ll find there are dozens of unusual and quirky things to do in London. We’ve got a whole bunch of out-there ideas to help you sidestep the tourist traps and experience London at its wackiest, from strolling underneath the Thames, to sleepovers with dinosaurs, a Moomin mecca and dining in the dark. London’s quirkiest museums Sure, you’ve heard of the Natural History Museum. But did you know you could stay over in its cavernous Hintze Hall? We can’t promise you sweet dreams as you doze off in the shadow of a suspended blue whale skeleton, but you’re certainly guaranteed a unique and unforgettable experience. There’s a sleepover for kids, with a dino t-shirt workshop and a chance to search the museum for prehistoric beasts by flashlight, and a separate one for adults that includes a pub quiz, an all-night monster movie marathon and more. London’s smaller, quirkier museums are often its most interesting. Surrounded by beautiful ornamental gardens and woodland, the Horniman in south London specializes in anthropology and natural history with a collection of over 350,000 objects. Don’t miss the eye-popping permanent exhibition of taxidermy animals. It’s here you’ll meet the famously overstuffed walrus that is the museum’s emblem. He’s been around as long as the museum itself – since 1901. Take a ride on Mail Rail at the Postal Museum in Farringdon. This quirky little place is great for kids, with an interactive exhibition and fun playroom. But the undisputed highlight here is a ride into the original underground tunnels on the same miniature train used to transport mail 100 years ago. Head to lively Fitzrovia for the atmospheric Pollock Toy Museum. This nostalgic wonderland of colorful toys and trinkets boasts over 4,000 antique toys, with everything from Victorian porcelain dolls to dinky Matchbox cars and wooden rocking horses. To step into Dennis Severs’ House in Spitalfields is to enter a bygone era. But nothing here is quite as it seems. Severs lived in this Georgian townhouse from 1979 until his death in 1999, during which time he painstakingly transformed the interior to represent the imagined 18th-century lives of a fictional Huguenot family. It is, in effect, a highly authentic theatre set, alive with grand period décor and furnishings, and particularly evocative in December when rooms are decked out with festive candles, trees and decorations. Fun (and free!) outdoor attractions Postman’s Park is an oasis of calm amid the bustling streets of the City. At its heart is a late-Victorian era monument to everyday heroes who died saving the lives of others. Set against a red-brick wall, beautiful ceramic tiles of the Memorial to Heroic Self-Sacrifice commemorate the lives lost, vividly (sometimes even graphically) detailing their courageous deaths. It’s a lovely spot for quiet reflection. Venture south to Crystal Palace Park, a Victorian pleasure garden that retains many of its original features. Dinosaur sculptures that date back to the 1850s bask in and around the lake. Though not considered entirely anatomically accurate by modern standards, what they lack in realism they more than make up for in charm. Look out for the megalosaurus and iguanadons in particular. The park also contains six huge sphinxes that flank the staircases along the Italian terraces, as well as a fun maze and a number of interesting statues, many of which are headless (some are even said to be cursed)! There are many attractions to tempt visitors to Greenwich, not least the Cutty Sark and Maritime Museum, but no trip to the home of time would be complete without a stroll through the Greenwich Foot Tunnel. A feat of turn-of-the-century engineering, the tunnel spans the Thames at a depth of 15 metres, emerging on the southern tip of the Isle of Dogs, from where you’ll be rewarded with splendid views back across the river to the Royal Observatory. Footsore visitors may prefer to have a go at one of London’s latest crazes: pedal buses. These people-powered vehicles seat up to around 12 and allow you to tour the sights while seated around a table. Many operate a bring-your-own-bottle policy, while others factor in stops at some of London’s finest alehouses. Unusual emporiums Looking for a quirky souvenir of your trip to London? Then look no further than Bloomsbury’s James Smith & Sons, the candy store of the umbrella world, where well-to-do gentlemen (and ladies) have been furnishing themselves with high-quality handmade umbrellas, parasols, walking sticks and more for over 150 years Just over the road, and a stone’s throw from the British Museum, Treadwell's is a quirky esoteric bookstore specializing in witchcraft, tarot, spiritualism and the occult. Wander downstairs to see the amazing fireplace that once belonged to occultist and celebrated tarot illustrator Pamela Colman Smith, and now forms something of a shrine to her memory. Lighten the mood with a pilgrimage to The Moomin Shop in Covent Garden Market. Wall-to-wall Moomin memorabilia is what it’s all about here, with author Tove Jansson’s lovable trolls available to buy in almost every format you can think of: Moomin books, Moomin mugs, Moomin socks, Moomin purses, Moomin cuddly toys and, yes, even Moomin tea. Quirky eats and entertainment Once you’ve worked up an appetite, it’s time for dinner – with a difference. Farringdon’s Dans le Noir is a sensory dining experience like no other, where visually impaired waiters serve up surprise courses in pitch darkness. Simply choose the red (meat), blue (fish) or green (you guessed it: vegetarian) menu and let the waiters – and your taste buds – do the rest. You might be surprised by how tricky it is to identify food you can’t see. Those who suffer from nyctophobia need not apply. London’s knack for reinventing its public spaces also now extends to public conveniences. Officially, the initials of the WC bar in Clapham stand for the wine and charcuterie served inside, but this hip hangout was, in fact, also a lavatory in a former life. Don’t let that put you off though: this century-old subterranean space is beautifully restored and very atmospheric, with exposed brick, reclaimed pipework and still-gleaming original tiles. Grab a booth and dive into delicious sharing boards, tasty tapas and ace cocktails that include, naturally, a WC Fields Martini. The sister bar over in Bloomsbury is an equally charming place to spend your pennies. Some of London’s quirkiest music venues also happen to be some of its finest. A pilgrimage to Islington’s Union Chapel is always rewarding. This working 19th-century gothic church hosts regular live acts and other entertainment such as comedy and film screenings. It’s tough to beat communing with your favourite band in this most sacred of spaces. A café by day, the subterranean church crypt at St-Martin-in-the-Fields, just off Trafalgar Square, transforms into a late-night jazz venue in the evenings. Meanwhile, over at the Brunel Museum in Rotherhithe, the grand entrance shaft for a long-defunct pedestrian tunnel beneath the Thames has been reborn as a unique space for the performing arts. Its high walls, blackened by soot from steam trains, provides a suitably atmospheric backdrop for dramatic operas.
Stuart Bak
Stuart Bak

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