Top things to do in Soho London

Published: July 18, 2024
London's Soho lit up neon blue at night

Some may still remember Soho’s seedy past, but tucked in between Mayfair and Covent Garden this part of west London has once again found its stride as a fashionable and upmarket place to be. Whilst it may not have the historic attractions of other neighborhoods, no one can say there aren’t things to do in Soho London!

It’s an area that’s actually something of a rare find – a part of London where locals and visitors rub shoulder to shoulder without distinction. Packed full of bars and nightspots, it also has shopping on Regent’s Street and the theaters of the West End to help maintain its stance as the capital’s entertainment hub.

But amongst the rainbow flags and shopfronts of everyone-is-welcome Soho, you’ll also discover an array of galleries and restaurants. What are the best things to do? Keep reading to find out all you’ll ever need to know with this guide to London’s Soho.

Must-visit shops

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The western bounds of Soho are delineated by Regent’s Street and its northern bounds by Oxford Street – two of London’s most famous and most important shopping thoroughfares. Running for almost two kilometers, Oxford Street is dominated by flagship stores for the country’s big names and department stores including Selfridges’ five floors of delights.

Regent’s Street has a slightly more genteel air thanks to its mix of high-end fashion boutiques and Hamleys – the world’s oldest and biggest dedicated toy shop, with a range that spans 50,000 items. For contrast, drift into Carnaby Street, which was the center of fashion during the swinging sixties and continues to go its own way with its selection of independently-owned stores.

Between the two, on Great Marlborough Street, is the mock Tudor edifice of Liberty London. A department store with a difference, Liberty highlights bold handcrafted designs from smaller workshops and artists. Known for its floral prints, it has previously championed everyone from arts and crafts designer William Morris to the creator of the punk look Vivienne Westwood.

Soho theaters and shows

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Following Regent’s Street round to its natural end at the Statue of Eros on Piccadilly Circus will bring you to Shaftesbury Avenue. Otherwise known as the West End, it’s where many of London’s major theatres are located, including the London Palladium, Gielgud and Lyric.

Seen as the pinnacle of performances alongside New York’s Broadway, its theaters are a favorite with movie stars. Dame Helen Mirren, Sir Ian McKellen and Benedict ‘Sherlock’ Cumberbatch have all played to packed out audiences in recent years. Shows range from productions of Chekov and reinventions of Shakespeare to the musicals of Andrew Lloyd Webber, the composer behind The Phantom of the Opera and Cats.

If sitting down in one place for two hours leaves you cold, you don’t need to look further than the Crystal Maze Live Experience, recreating the television game show with its four zones and four different challenge types teams must take on.

Soho’s top nightspots

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It’s nightspots like G-A-Y and Ronnie Scott’s that take much of the attention, but Soho London nightlife also includes traditional British pubs and semi-secret cocktail bars, ensuring there really is something for everyone – including teetotalers thanks to some choice late night coffee bars.

G-A-Y is just one of a clutch of LGBTQ+ venues dotted around Old Compton Street, creating a hub for queer individuals and their allies, alongside the original branch of Patisserie Valerie – a demonstration of just how diverse Soho can be.

When it comes to live music, one of the best places to head is Ronnie Scott’s Jazz Club, which has played host to some of the legends of jazz and blues including Ella Fitzgerald, Jimi Hendrix and Jamie Cullum. Spice of Life and Ain’t Nothing But Blues have similar vibes.

Galleries in Soho

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Although just a stone’s throw from the National Gallery on Trafalgar Square and Royal Academy of Arts on Piccadilly, you don’t even have to leave the area for artistic things to do in Soho London.

The first private art space created for nothing but life through a lens, The Photographers’ Gallery has a pedigree which dates back to 1971. During that time it has brought new international artists to British audiences whilst also supporting homegrown photography talent, bringing the very best imagery of the moment to the streets of Soho.

The main space of Frith Street Gallery on Golden Square has developed such a reputation for its exhibitions of painting, sculpture and installation art that the artists it represents are entering the permanent collections of museums globally.

But if it’s moving images that capture your attention, the Curzon Soho Cinema provides an escapist’s delight, with some of the largest screens in London to watch the latest Oscar contenders.

Places to eat in Soho

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Dine at each of our favorite places to eat in Soho and you’re either going to need a longer vacation or a larger stomach. Or possibly both. Trustworthy places to spend your hard-won cash include the flavors of Bombay of Dishoom’s Carnaby outlet and modern British cuisine of Bill’s Soho.

Yotam Ottolenghi’s NOPI is one of a host of restaurants where it’s easy to impress and be impressed, with a menu comprising Middle Eastern and Asian-inspired dishes. Korean, Italian and pan-European meals all vie for attention just a few steps away.

However, it’s Quo Vardis that takes the crown for staying power in a part of the capital where restaurants can seem as if they come and go with the seasons. First opening its doors in 1926, before that it was the home of Karl Marx, who now resides in Highgate Cemetery.

The best things to do in Soho London

Filled with entertaining ways to spend a morning, afternoon or evening, there are lots of worthwhile things to do in Soho London. Helpfully located not all that far from other attractions including the Household Cavalry Museum and Westminster Pier – for Thames sightseeing cruises – there’s really very little reason not to pay the area a visit as part of your travels with Go City!

Ian Packham
Go City Travel Expert

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Things to do in Shoreditch London

If you’re wondering about the things to do in Shoreditch London, know this first. Shoreditch is many things, but probably not the things you think it is. Technically part of east London, it feels more like an area of central London, lying just north of the Square Mile and its financial institutions. Likewise, Shoreditch is often described as being edgy and creative, but this shouldn’t be mistaken for dirty or seedy. By day the neighborhood throngs with young professionals working in the office blocks around the Silicon Roundabout – the UK’s answer to Silicon Valley. By night, its triangle of main streets is alive with bars and restaurants, as well as spots to dance the night away and seek out a comfy hotel bed. Surprised? You shouldn’t be. Shoreditch has been an entertainment district since Shakespeare’s time. It was here – rather than the Globe – where his earliest and best-known plays were first performed – Romeo and Juliet, Henry V and Hamlet amongst them. Rub shoulders with market traders A couple of hundred meters south of Shoreditch, Old Spitalfields Market has been in operation since around 1666 – the year fire devastated much of central London. For centuries a wholesale market open only to traders, the early 2000s saw its redevelopment into a hub for the public. It’s Victorian era structures provide an atmospheric backdrop for seeking out everything from the latest fashions to street food. Open daily, the complex has a pop up vintage market every Thursday, a vinyl fair on Fridays and a mix of arts and crafts throughout the week. The backdrop of an otherwise ordinary terraced east London street is not necessarily where you’d expect the explosion of color that is Columbia Road Flower Market either. Each Sunday the narrow street becomes a jungle of plants, with connecting roads seeing a spillover of plants and café tables. Explore the Shoreditch of yesteryear Old Spitalfields Market isn’t the only attraction in Shoreditch to have undergone regeneration. Still known to many as the Geffryre Museum, but rebranded the Museum of the Home, this former almshouse on Kingsland Road explores home life from the year 1600 to the present day. Visitors are able to pass through rooms from multiple ages, including a drawing room from 1870 and a loft apartment from the late 1990s. The period gardens are a nice spot to escape the hubbub of Shoreditch High Street. Operating in a similar vein, Dennis Severs’ House has been dressed up into an approximation of a home of Huguenots in the 1700s. Protestants from France, the Huguenots are just one of a series of groups who have sought refuge in London’s cheaper neighborhoods alongside Jews and Bengali immigrants, creating one of the world’s most diverse cities in the process! Satisfy your hunger You only need to head as far as Brick Lane to experience this diversity in all of its aromatic glory. The heart of London’s Bangladeshi community, it has bilingual street signs and some of the best curry you’ll find in the capital. It has also become one of the top areas of the capital when it comes to street art, with works of graffiti spanning many buildings and side streets. For a whistle-stop tour of world cuisine, and a dose of fashion from independent stores with their finger on the pulse, make the short journey from Brick Lane across to Boxpark. Named after its formation out of converted shipping containers, its kitchens serve up everything from doughnuts to vegan-friendly dishes and Jamaican to South American cuisine. Take your pick of the bars Ask most people who know about the things to do in Shoreditch and they’re bound to tell you to hit the bars and nightspots of Shoreditch High Street and Old Street, where there is something for everyone. Traditional-style pubs line up alongside trendy cocktail bars and more than a few themed locales that will either have you jumping for joy or weeping into your craft brewed IPA. Hoxton Square is another destination to be aware of when it comes to all things wining and dining. Believed to be one of London’s oldest squares, it was laid out in 1683. Today most of its Victorian buildings contain a bar or restaurant whilst its lawns frequently host live events in the warmer months. Another Shoreditch structure that has reinvented itself over recent years is the Old Truman Brewery, which has become a home for creatives including fashion designers, DJs and artists. Its 10 acres of once derelict warehouse space has been put to good use with plenty of small shops and exhibition spaces in which to while away a pleasant hour or two. Delve into the art scene Spanning two stories of a former furniture warehouse, the Victoria Miro Gallery is one of the largest spaces in the neighborhood dedicated to contemporary art. With its back facing a canal basin, the gallery has represented two Turner Prize winners – Chris Ofili and Grayson Perry – amongst many other established and up-and-coming artists. Perhaps better known, the Whitechapel Gallery has been a public arts space since its unveiling in 1901. Nonetheless, its focus remains on contemporary art, having displayed Picasso’s Guernica in 1938 and hosting the first UK hanging of Rothko’s work in 1961. A further space to consider is the Flowers Gallery, whose 50 year history has led to the showing of over 900 exhibitions of painting, sculpture and photography. Discover London’s Shoreditch with Go City Shoreditch has always been known primarily as an entertainment district. The sheer volume of bars and restaurants means it continues to attract revelers from across London. But don’t think that there aren’t additional things to do in Shoreditch London. Visit London with Go City and you can get incredible savings on admission to many of the capital’s top attractions. Outside of Shoreditch this means savings on entering everywhere from the Tower of London to St Paul’s Cathedral.
Ian Packham
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London Itinerary - 3 Days in London for First Timers

Only have three days in London or just looking for a streamlined list of fun things to do in London during your upcoming trip? Follow our 3 Days in London Itinerary to see all the major highlights and experience the essential top attractions in London, England. This itinerary includes: Coca-Cola London Eye Big Bus London Hop-On Hop-Off Tour Planet Hollywood & Piccadilly Circus Trafalgar Square, National Gallery, & National Portrait Gallery St. Paul's Cathedral Wembley Stadium Tour Photo Opp at Westminster Abbey, Big Ben, & Parliament Hyde Park & the Princess Diana Memorial Fountain Spending less time in London? Check out our one day in London or weekend in London 2 day itinerary for other fun ways to plan your trip. Save on Attraction Admission Many of the popular attractions in this itinerary are available on the London Explorer Pass. Visit the available attractions outlined here and save up to 35% off combined admission vs. paying at the gate. Remember, this 3 days in London itinerary is just one of many ways to experience the area. The London Explorer Pass gives you the flexibility to create your own itinerary, so you can choose over a dozen top attractions and create a vacation tailored to your interests. Day 1 Stop #1 - Coca-Cola London Eye Head to the Coca-Cola London Eye right at 10:00 am to beat some of the crowds and take advantage of prime daytime lighting for your photos of and from one of London's top landmarks. Take the 30-minute spin around the eye to get 360-degree panoramic views from your observation pod. At its highest point, you'll be 443-meters above ground with one of the best views of the city of London. Each observation pod features interactive touch screens with detailed maps and historic information to give context to the sights you'll see from your pod. You'll be able to identify stand-out buildings, historic sites, parks, and more as you look out around you. Your admission to the London Eye includes admission to the Coca-Cola London Eye 4D Experience, too, a fun, multi-sensory city experience. Some of the sights you'll see include: Westminster Abbey, Big Ben, Parliament, Royal Albert Hall, Buckingham Palace, Piccadilly Circus, the British Museum, St. Paul's Cathedral, Tower of London, the Shard, the River Thames, and more. Getting In: Coco-Cola London Eye tickets are available as an option on the London Explorer Pass. Stop #2 - Big Bus London Hop-On Hop-Off Tour This hop-on hop-off bus tour is the easiest way to get acquainted with London and see all the top attractions and London landmarks--the perfect way to start out your short stay in London. Hop-on or off at your leisure at any of the 50+ stops along the way (such as the ones outlined in this 3 Days in London Itinerary) or stay on the bus for the full tour loop. After riding the Coca-Cola London Eye, hop on the Underground and head to Victoria Station to get your Big Bus London tickets. You'll start your sightseeing tour at stop # 27 of the red or blue line: "VICTORIA STATION" to start your tour. Awarded a Certificate of Excellence from TripAdvisor in 2013, 2014, and 2015, their informative guides will make you feel like you experienced all the highlights of London with their comprehensive commentary and extensive list of stops along the way. Be sure to bring your camera! To pickup your Big Bus London tickets, simply present your London Explorer Pass at any of the three bus stop locations below: Piccadilly – between Green Park underground station and The Ritz Hotel Victoria Station – on the forecourt in front of the railway station Baker Street – at the Big Bus kiosk between the exit of Baker Street underground and Madame Tussauds Getting In: Hop-On Hop-Off Big Bus London tickets are available as an option on the London Explorer Pass. Stop #3 - Lunch at Planet Hollywood & Piccadilly Circus Hop-off your bus tour at stop #8: "PICCADILLY CIRCUS - Stop G, Regent Street" Take a break and enjoy a fun lunch with a dose of Hollywood culture at Planet Hollywood. Dining in London can be expensive so take advantage of this on your London Explorer Pass to save a little cash, plus, you'll get to check off another Planet Hollywood location. After lunch, head to Piccadilly Circus for some sightseeing and shopping on the famous Regent Street where you can pop into Harrod's department store, a famous London landmark in itself. Getting In: Meal at Planet Hollywood Restaurant is available as an option on the London Explorer Pass. Stop #4 - Trafalgar Square, The National Gallery, & National Portrait Gallery By Diliff (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons Walk around Trafalgar Square and get a photo with the famous lion statues guarding the base of Nelson's Column. Next, take advantage of the free admission at both The National Gallery, one of the largest art museums in the world with famous paintings from the 13th to 19th centuries, and The National Portrait Gallery, which houses over 200,000 portraits of historic figures from the 16th century to present day. Hop back on the Big Bus London tour at stop #10: "TRAFALGAR SQUARE - Stop Z, by the National Gallery" to and continue riding to complete your bus loop for the day. Stop #5 - St. Paul's Cathedral Hop-off your bus tour at stop # 16: "ST PAULS" St. Paul's Cathedral is one of the most iconic architectural landmarks in England and one of London's most visited attractions. With admission, you'll get access to the Cathedral floor, the crypt where tombs and memorials of many famous Britons are, and the three galleries in the dome where you can view lots of famous works of art and get sweeping views of the city. Plan to attend one of the four daily 90-minute guided tours (subject to availability) for a comprehensive, expert-led tour of the Cathedral. Or, go on a self-paced tour with one of the touch screen multimedia tablet guides provided, available in 9 languages. Hop-back on the bus at the same stop you exited and continue your guided bus tour of London. Getting In: St.Paul's Cathedral tickets are available as an option on the London Explorer Pass. Day 2 Stop #1 - Wembley Stadium Tour No trip to London, or Europe, is complete without an authentic football experience. There's such a strong culture surrounding the sport it's almost palpable, and definitely part of the complete London experience. Go on a guided tour of the iconic Wembley Stadium, home to the England national football team and home to the annual FA Cup Final. Your guide will walk you through some of the most historic and memorable moments in football history and you'll get to experience the stadium (without the crowds) and see areas not open to the general public, including the Player's Tunnel, Royal Box where you can hold a replica of the FA Cup, England changing rooms, press conference rooms, and more. Getting In: Wembley Stadium Tour tickets are available as an option on the London Explorer Pass. Stop #2 - the London Designer Outlet After your tour of the Wembley Stadium, head over to the London Designer Outlet right nearby for some prime London shopping and dining options. Grab a quick lunch at one of the popular restaurants to before hitting the shops (we love Handmade Burger Co, wagamama, or, Pret for a quick bite). You can get all of your London shopping in at this one-stop destination. The outlet has tons of name brand shops, including H&M, Jack Wills, L.K. Bennett London, Nike, Oakley, The North Face, and more. Day 3 Stop #1 - Photo Opp at Westminster Abbey, Big Ben, & Parliament By , [email protected] (Own work) [CC BY-SA 2.5], via Wikimedia Commons Start your day in the middle of the iconic Westminster Abbey, Big Ben, and Parliament and check them off your list. Try to re-create the classic tourist photo shot featuring one of the red London phone booths with Big Ben in the background (bonus points if you get a double decker bus in the frame, too). Westminster Abbey: this large, striking Gothic church has served as the official coronation location for monarchs since the coronation of William the Conqueror in the 11th century and hosted numerous other events such as William and Kate's royal wedding and Princess Diana's funeral. Inside you can find the burial sites and memorials for lots of famous historic figures, including Charles Darwin. Big Ben: actually the nickname of the bell inside the tower (the clock and tower is officially known as Elizabeth Tower), is one of the most iconic structures in London, often representing the city of London in films, TV, and more. Houses of Parliament: also known as Westminster Palace, is the meeting place for the House of Commons and the House of Lords, the two houses of Parliament of the United Kingdom. Please note: admission to these attractions is not included with the London Explorer Pass. Stop #2 - Indian Curry for Lunch at Gymkhana Lunch at Gymkhana will prove why London is famous for having some of the best Indian food in the world. Plates are made for sharing so adventurous choices are encouraged, they're known for their creative, contemporary takes on classic Indian cuisine. Stop #3 - Buckingham Palace By Diliff (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons Walk off lunch by heading to Buckingham Palace to see if Her Majesty the Queen is home. If you see the Royal Standard flag, not the Union Jack flag, flying above Buckingham Palace, that means that the HM the Queen is home. If you see the Union Flag, it means she is away. Take a classic tourist picture with one of the guards outside of the palace and see if you can make one of them laugh! Please note: admission to tour Buckingham Palace is not included with the London Explorer Pass. Stop #4 - Hyde Park & Princess Diana Memorial Fountain www.CGPGrey.com [CC BY 3.0], via Wikimedia Commons Take a stroll beyond Buckingham Palace towards the famous Hyde Park where you can walk along The Serpentine water feature and visit the Princess Diana Memorial Fountain. Let's Recap Whether you're looking for the most comprehensive 3 days in London itinerary or want to experience a smaller selection of top attractions at your leisure throughout the whole week, this popular 3 Days in London Itinerary covers some of the most iconic and fun London attractions, ensuring you get in all of the top landmarks. From sightseeing tours to museums and top restaurants, you'll be able to enjoy it all, even with a limited amount of time for sightseeing! With the recent drop of the British pound attraction admission, hotels, and more are now likely more affordable for Americans and the US dollar. Check out our budget friendly post for visiting London with tips and more. Remember, with a London Explorer Pass you can save up to 35% off combined admission to many of these attractions vs paying separately at the gates.
Katie Sagal

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