London's Soho lit up neon blue at night

Top things to do in Soho London

Some may still remember Soho’s seedy past, but tucked in between Mayfair and Covent Garden this part of west London has once again found its stride as a fashionable and upmarket place to be. Whilst it may not have the historic attractions of other neighborhoods, no one can say there aren’t things to do in Soho London!

It’s an area that’s actually something of a rare find – a part of London where locals and visitors rub shoulder to shoulder without distinction. Packed full of bars and nightspots, it also has shopping on Regent’s Street and the theaters of the West End to help maintain its stance as the capital’s entertainment hub.

But amongst the rainbow flags and shopfronts of everyone-is-welcome Soho, you’ll also discover an array of galleries and restaurants. What are the best things to do? Keep reading to find out all you’ll ever need to know with this guide to London’s Soho.

Must-visit shops

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The western bounds of Soho are delineated by Regent’s Street and its northern bounds by Oxford Street – two of London’s most famous and most important shopping thoroughfares. Running for almost two kilometers, Oxford Street is dominated by flagship stores for the country’s big names and department stores including Selfridges’ five floors of delights.

Regent’s Street has a slightly more genteel air thanks to its mix of high-end fashion boutiques and Hamleys – the world’s oldest and biggest dedicated toy shop, with a range that spans 50,000 items. For contrast, drift into Carnaby Street, which was the center of fashion during the swinging sixties and continues to go its own way with its selection of independently-owned stores.

Between the two, on Great Marlborough Street, is the mock Tudor edifice of Liberty London. A department store with a difference, Liberty highlights bold handcrafted designs from smaller workshops and artists. Known for its floral prints, it has previously championed everyone from arts and crafts designer William Morris to the creator of the punk look Vivienne Westwood.

Soho theaters and shows

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Following Regent’s Street round to its natural end at the Statue of Eros on Piccadilly Circus will bring you to Shaftesbury Avenue. Otherwise known as the West End, it’s where many of London’s major theatres are located, including the London Palladium, Gielgud and Lyric.

Seen as the pinnacle of performances alongside New York’s Broadway, its theaters are a favorite with movie stars. Dame Helen Mirren, Sir Ian McKellen and Benedict ‘Sherlock’ Cumberbatch have all played to packed out audiences in recent years. Shows range from productions of Chekov and reinventions of Shakespeare to the musicals of Andrew Lloyd Webber, the composer behind The Phantom of the Opera and Cats.

If sitting down in one place for two hours leaves you cold, you don’t need to look further than the Crystal Maze Live Experience, recreating the television game show with its four zones and four different challenge types teams must take on.

Soho’s top nightspots

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It’s nightspots like G-A-Y and Ronnie Scott’s that take much of the attention, but Soho London nightlife also includes traditional British pubs and semi-secret cocktail bars, ensuring there really is something for everyone – including teetotalers thanks to some choice late night coffee bars.

G-A-Y is just one of a clutch of LGBTQ+ venues dotted around Old Compton Street, creating a hub for queer individuals and their allies, alongside the original branch of Patisserie Valerie – a demonstration of just how diverse Soho can be.

When it comes to live music, one of the best places to head is Ronnie Scott’s Jazz Club, which has played host to some of the legends of jazz and blues including Ella Fitzgerald, Jimi Hendrix and Jamie Cullum. Spice of Life and Ain’t Nothing But Blues have similar vibes.

Galleries in Soho

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Although just a stone’s throw from the National Gallery on Trafalgar Square and Royal Academy of Arts on Piccadilly, you don’t even have to leave the area for artistic things to do in Soho London.

The first private art space created for nothing but life through a lens, The Photographers’ Gallery has a pedigree which dates back to 1971. During that time it has brought new international artists to British audiences whilst also supporting homegrown photography talent, bringing the very best imagery of the moment to the streets of Soho.

The main space of Frith Street Gallery on Golden Square has developed such a reputation for its exhibitions of painting, sculpture and installation art that the artists it represents are entering the permanent collections of museums globally.

But if it’s moving images that capture your attention, the Curzon Soho Cinema provides an escapist’s delight, with some of the largest screens in London to watch the latest Oscar contenders.

Places to eat in Soho

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Dine at each of our favorite places to eat in Soho and you’re either going to need a longer vacation or a larger stomach. Or possibly both. Trustworthy places to spend your hard-won cash include the flavors of Bombay of Dishoom’s Carnaby outlet and modern British cuisine of Bill’s Soho.

Yotam Ottolenghi’s NOPI is one of a host of restaurants where it’s easy to impress and be impressed, with a menu comprising Middle Eastern and Asian-inspired dishes. Korean, Italian and pan-European meals all vie for attention just a few steps away.

However, it’s Quo Vardis that takes the crown for staying power in a part of the capital where restaurants can seem as if they come and go with the seasons. First opening its doors in 1926, before that it was the home of Karl Marx, who now resides in Highgate Cemetery.

The best things to do in Soho London

Filled with entertaining ways to spend a morning, afternoon or evening, there are lots of worthwhile things to do in Soho London. Helpfully located not all that far from other attractions including the Household Cavalry Museum and Westminster Pier – for Thames sightseeing cruises – there’s really very little reason not to pay the area a visit as part of your travels with Go City!

Ian Packham
Go City Travel Expert

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Mrs Lovett's pie shop at London Dungeon. Image credit: Merlin.
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Ultimate Guide to London Dungeon

Prepare to have your nerves well and truly shredded at London Dungeon, where a gruesome cast of characters from London’s dark and deadly past lie in wait for you. Not for the faint of heart, this popular South Bank attraction provides a fun and frightening grown-up alternative to its County Hall co-tenant, the SEA LIFE London Aquarium, and the nearby London Eye. Join us on a journey into London’s darkest, dankest corners as we explore what to expect, when to visit and where to get tickets in our ultimate London Dungeon guide! London Dungeon: The Lowdown Formerly located at London Bridge and relocated to the South Bank in 2013, London Dungeon has been attracting and terrifying punters since way back in 1974, when it opened as a macabre exhibition of wax figures representing some of London’s most notorious former residents. It’s come a long way since then. Today’s London Dungeon is a fully immersive experience, designed to entertain, educate and frankly frighten the pants off anyone who dares to enter. Inside, 13 interactive shows and a whole host of actors tell tales from 1,000 years of London history, complete with dazzling special effects, blood-curdling screams, plenty of laughs and, yep, the occasional jump scare. In other words, this experience is not for those of a nervous disposition. There’s even a thrill ride, enticingly named Drop Dead. You might want to leave younger kids outside for this bit… You’ll meet grim characters galore in this dark, disgusting, noisy and noisome dungeon, among them knife-wielding villains like Sweeney Todd and Jack the Ripper, as well as getting swept up in gunpowder plots, witch trials and plagues. Creepy doesn’t even begin to cover it. Here, then, are the bits not to miss. London Dungeon Highlights The Descent. The fun (and fear) begins as soon as you step into the rusting old medieval life that’s about to deliver you (hopefully unscathed) to the Thames docks. Your host? A cheerful court jester with a sideline in horrible history lessons. This impish character will keep you company and regale you with bloodthirsty tales of yore as you descend into the bowels of the building, cogs grinding and chains screaming overhead. It’s quite the intro, but do try to conceal your fear: the last thing you need is for your new ‘friends’ to mark you out as the weak one… Guy Fawkes’ Gunpowder Plot. The year is 1605 and you find yourself in filthy rat-infested tunnels beneath the streets of London. What’s that over there then? That’d be a great big pile of explosives and a fuse just waiting to be lit. Discover how the Gunpowder Plot was foiled and what became of poor Guy Fawkes afterwards (spoiler: it ain’t pretty, folks). Curse of the Witch. The 17th Century was brutal. If you weren’t dying from the plague you were probably being accused of witchcraft and hung/burned/drowned for your troubles. Meet Elizabeth Sawyer as she awaits her own cursed fate at the notorious Newgate Prison. But is she really as evil as they all say? You’ll find out soon enough… Mrs Lovett’s Pie Shop and Sweeney Todd. These two make a lovely couple. Really they do! Though admittedly you might not wish to sample Mrs Lovett’s wares, or indeed sit for a shave in her paramour’s barber shop. You’ll kill yourself laughing at the bawdy jokes, pie-related puns, and cutting quips. But, whatever you do, don’t flirt with Mr Todd, or you might find yourself eating humble pie. Or worse. The Torture Chamber. Are you brave enough to be the torturer’s next ‘volunteer’? No? Well, saddle up, because he’s going to show you how the rack, the pear of anguish, the – um – chappy chopper, and other medieval instruments of torture work whether you like it or not. Try not to gag. Drop Dead: Drop Ride. No ordinary thrill ride (this is the notorious London Dungeon, after all), Drop Dead recreates the sensation of… Newgate Prison’s long drop. That’s right: the gallows. As well as (hopefully) surviving this experience, you’ll discover what happens to the human body during a hanging and find out exactly what a neck sounds like when it cracks. Nice.  London Dungeon: When to Visit Opening hours vary throughout the year but are generally 11AM–4PM (10AM–5PM on Saturdays). Hours vary during school holidays, on bank holidays and during the peak summer season. Check the official London Dungeon website for opening times on the date you want to visit. In any case you’ll need to pre-book a time slot. Book a slot earlier or later in the day and avoid weekends if you want to avoid the worst of the tourist hordes. After all, it’s already crowded enough down there in those stinking tunnels deep beneath the city streets… Closest Transport Links to London Dungeon The London Dungeon is just over the bridge from both Charing Cross and Westminster Underground station, and a short walk from Waterloo station. Disembark and stroll towards the Lastminute.com London Eye (the big round wheely thing on the South Bank – you can’t miss it) and you’ll find the London Dungeon right behind, in County Hall. London Dungeon: Tickets Entry to London Dungeon is included with an Explorer attraction pass from Go City. You can save up to 50% with the pass, which gives you 60 days to experience up to seven London tours, activities and attractions. As well as London Dungeon, the pass includes London heavyweights including the London Eye, Westminster Abbey, Shakespeare’s Globe Theatre, London Zoo, The View from The Shard, SEA LIFE London Aquarium, and many more. You can also book direct via the London Dungeon website, where options include multi-attraction tickets and anytime entry. Save on London Tours, Activities and Attractions Save on admission to 100+ London attractions with an Explorer or All-Inclusive pass from Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
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London VS New York: Which City Should I Visit?

Planning your next city vacation, but can’t decide whether to visit London or New York City? We’ve rounded up the best New York attractions and the best London attractions so you can decide which city is right for you. Which will it be? The Big Smoke or The Big Apple? Check out our list below of the top things to do in New York, including... The Empire State Building The Top of the Rock Madison Square Garden The Statue of Liberty Radio City Stage Door Tour Plus, the top things to do in London, including... Coca-Cola London Eye Churchill War Rooms Shakespeare’s Globe Wembley Stadium Emirates Arsenal Stadium And many more... The attractions with the best views The London Eye vs Top of the Rock and The Empire State Building London For some of the best views in London, head to the Coca-Cola London Eye. Take a 30-minute ride around one of London’s most recognizable landmarks and enjoy 360 views of the city. You will spot famous buildings and sights such as the Big Ben and St Paul’s Cathedral -- cameras at the ready! Be sure to check out our top tips for visiting the Coca-Cola London Eye. If you can’t get enough of the city, visit London’s tallest building, The Shard, for more 360 views. At 1,020 feet tall, The Shard is almost as tall as New York’s Empire State Building. Take the elevator up to the 72nd floor for amazing views of the city below. New York City In New York City, some would say the best view is from the Empire State Building. Did you know that the Empire State Building is 1,454 feet tall? With your New York Explorer Pass, head up to the 86th floor, 1,050 feet above the ground for breathtaking views of Manhattan. The only thing you won’t be able to see is the Empire State Building itself... So, if you want to take photos of New York’s cityscape including the Empire State Building, head over a few blocks to The Top of the Rock. Though not as tall as the Empire State Building, the observation deck of the Rockefeller center sits at 800 feet above street level -- so it has great views of the city (especially Central Park!). Check out our guide to the Empire State Building to learn more. Getting In: Entry to The Empire State Building and The Top of The Rock are included with your New York Explorer Pass. Entry to the Coca-Cola London Eye is included in your London Explorer Pass. Entry to The Shard is not included and tickets must be bought separately. The best attractions for sports fans Emirates Arsenal Stadium, Wembley Stadium and Chelsea FC Stadium vs Madison Square Garden London Sports fans won’t be short of things to do in London. Soccer fans can tour the home of Arsenal FC at the Emirates Arsenal Stadium, get up close with exclusive memorabilia, walk up the Players’ Tunnel and even sneak a peek inside the team’s changing rooms. Not an Arsenal fan? Visit the Chelsea FC Stadium for a guided tour and backstage access to the club’s Stamford Bridge stadium. Enjoy access to the changing rooms, tunnels and the Chelsea museum. If these aren’t enough to satisfy the soccer fan in your group, you have to visit Wembley Stadium. The original Wembley Stadium opened way back in 1923 but the current stadium opened in 2007. Did you know the current stadium was built on the grounds of the 1948 Olympics? It was also home to the 1966 World Cup Final which saw England take home the cup! [embed]https://www.instagram.com/p/BO3EGAJFlDb/[/embed] New York City Sports fans visiting New York City have to visit Madison Square Garden for an All Access Tour. Home to New York Teams, NBA’s New York Knicks and NHL’s New York Rangers, Madison Square Garden is a must-see. An expert guide will take you behind the scenes of the World’s Most Famous Arena, telling you all about its history and giving you a glimpse of exclusive memorabilia. While you’re in NYC, why not get tickets to see a famous New York team like the New York Yankees play? [embed]https://www.instagram.com/p/BpZrXmfFKD_/[/embed] Getting In: Emirates Stadium, Chelsea FC Stadium and Wembley Stadium are included in your London Explorer Pass. Madison Square Garden All Access Tour is included in your New York Explorer Pass. The best tours for theater fans Shakespeare’s Globe vs Inside Broadway walking tour and Radio City Tour New York City You can’t visit New York City without visiting the world famous theater district: Broadway. But what better way to explore the heart of New York’s theater-world than with a guided walking tour? On the Inside Broadway Walking Tour you will be guided around Broadway and Times Square by an experienced actor or director on a tour lasting 1 hour and 45 minutes. It’s one of the best ways to discover all the Broadway secrets you’re itching to know... Another must-see for theater lovers is the Radio City Music Hall. On the Radio City Stage Door Tour you will be taken behind the scenes of the famous music venue on a guided tour lasting 75 minutes. You’ll get to explore the venue from the auditorium to the stage, and you’ll even get to meet a Radio City Rockette. [embed]https://www.instagram.com/p/ByVKqRwoFG1/[/embed] London Not to be out-done by New York, London is known for its Broadway equivalent, the West End. But London’s theater history dates back much further, to the days of William Shakespeare. On the Shakespeare’s Globe Exhibition and Theatre Tour, explore the Globe theater and its exclusive costumes and sets exhibition before being shown around the theatre by an expert guide. [embed]https://www.instagram.com/p/ByN7Y6kgtHL/[/embed] Getting In: The Inside Broadway Walking Tour and Radio City Stage Door Tour are included in the New York Explorer Pass. Entry to The Shakespeare’s Globe Exhibition and Theatre Tour is included on the London Explorer Pass. The best attractions for history fans Statue of Liberty and Ellis Island vs Churchill War Rooms New York City A trip to New York City would be incomplete without a visit to The Statue of Liberty and Ellis Island. Take the Secrets of the Statue of Liberty and Ellis Island: Walking Tour and be guided around two of America’s most important landmarks, while learning about their history and context. Hear stories about the immigrants who arrived in America via Ellis Island and learn all about the symbolism of the Statue of Liberty. London There are plenty of historic landmarks in London to satisfy history fans, such as the Churchill War Rooms. You will explore Churchill’s underground wartime headquarters and discover the important part it played in the Second World War. You have to see the Transatlantic Telephone Room -- it was disguised as a toilet but it was secretly used to speak to the US President. [embed]https://www.instagram.com/p/ByIpSB5JjBz/[/embed] Getting In: The Secrets of the Statue of Liberty and Ellis Island Walking Tour is included in the New York Explorer Pass. The Churchill War Rooms is included in the London Explorer Pass. Remember to save on attraction admission If you’re in New York or London, (whichever one you choose!) you can’t miss the chance to check out the city’s top tourist attractions and world-famous landmarks. Grab a New York City Explorer Pass® or a London Explorer Pass before your trip and make huge savings on combined admission prices compared to paying at the gate. The Empire State Building, Top of the Rock, and the Statue of Liberty Tour are all included on the pass, along with the Coca-Cola London Eye, Wembley Stadium and Churchill War Rooms. Share your adventure with us We love to see your vacation snaps. Tag us when you upload photos from your trip to Instagram using @GoCity or #GoCityPass so we can feature your post on our page. Follow our Instagram and Facebook pages for competitions, special offers and plenty of travel inspiration.
Seren Morris
Woman standing on Westminster Bridge in London
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10+ Things to Do in London for Adults During Your Vacation (Ideas for Couples & Groups of Friends)

London is one of the most fantastic, global cities in the world. It’s filled with top attractions and significant historical structures, plus some of the best dining and shopping opportunities you’ll find anywhere. Whether you’re interested in exploring the expansive history of London’s churches and buildings, or if you prefer the appeal of modern attractions, you’ll be able to enjoy a full itinerary of London activities on your next trip. If you’re looking for things to do in London for adults, check out our list of the top activities that couples and groups of friends will enjoy, including... Lastminute.com London Eye Madame Tussauds London Hop-On Hop-Off London Bus Tour St. Paul’s Cathedral The London Dungeon Changing of the Guard Walking Tour River Thames Cruises Explore the Royal Parks and more... Save on Admission to Popular Adult Attractions Regular admission to a number of these attractions are available on Go City's London Explorer and All-Inclusive passes. Choose as you go from top London activities and save up to 50% off combined admission vs paying at the gate. See all available passes and London-based attractions. Lastminute.com London Eye Take a ride to the top of the world’s most famous observation wheel. The London Eye is not just a signature element of the London skyline – it’s also a fun activity for any new visitor to London. See the River Thames and all the iconic buildings clustered along its banks. It’s the perfect opportunity to get those amazing aerial photos that look just like postcards! Getting In: admission to the Lastminute.com London Eye is available with London Explorer and All-Inclusive passes. Madame Tussauds London Fans of celebrity culture – including the Royal Family – will love a visit to the original Madame Tussauds. It’s where the global phenomenon first began, so a visit here will teach you all about the history of the original Madame T, including her techniques and inspiration. Plus, there’s no other way to actually meet the King (unless you’re super famous yourself, that is!). Getting In: Madame Tussauds London admission is included with an All-Inclusive Pass. Hop-on Hop-off London Bus Tour New to the city? Try out a London Bus Tour to explore the many diverse neighborhoods and regions of this bustling metropolis. It can be really difficult to navigate your way around the city on your own, especially without a local’s knowledge of where to find what. Fortunately, a guided bus tour is a great way to see the city without worrying about the hassle of directions. It’s also an iconic London attraction – those double-decker buses just scream Britain! A hop-on hop-off option is perfect for those travelers who like to pick and choose on the go, too. Getting In: Big Bus London admission is available with all London passes. St. Paul’s Cathedral Pay a visit to one of the most beautiful and historic churches in all of England. Its instantly recognizable dome is just the beginning: the interior is gorgeously decorated, from the Cathedral floor to the crypts to the three major galleries housed within the dome. Join up with a guided walking tour to see the areas not typically open to the public. Or, if you have less time, take a shortened, self-guided tour. Getting In: admission to St. Paul’s Cathedral is included on all London passes. The London Dungeon This is one moderately scary and delightfully campy attraction. See a millennia of history brought to life in terrifying and enjoyable ways, as you glide past 19 live shows. See the plague-ridden streets of the early modern period, shudder at what might have been with Guy Fawkes’ Gunpowder Plot, and look behind you at every turn through Jack the Ripper’s Whitechapel. End it all with a visit to the Tavern, a delightful Victorian pub experience which serves up tasty (modern) beer. Getting In: The London Dungeon admission is included with the Explorer Pass. Changing of the Guard Walking Tour We’ve all seen those iconic London palace guards on television as they perform their perfectly synchronized movements. Now’s your chance to tour the city and see the several different companies performing their “changing of the guard,” a rare sight. Plus, you’ll get to enjoy photo opportunities of other major landmarks along the way, including Westminster Abbey, St. James’ Place, and Buckingham Palace. Getting In: the Changing of the Guard Walking Tour is included on all London passes. Animal Attractions There is much to enjoy in London for animal lovers, whether you prefer critters from land or from the sea. SEA LIFE Aquarium escorts you on a magical journey throughout the waters of the world, with multiple massive tanks that will make you feel just like you’re strolling at the bottom of the ocean. Getting In: SEA LIFE London Aquarium is availavle with the Explorer Pass and London Zoo admission is on all passes. River Thames Cruise Hop aboard this enjoyable cruise for a unique chance at sightseeing along the River Thames. You’ll learn all about London’s most significant landmarks, like Big Ben, the Houses of Parliament, Tower Bridge, the Greenwich Observatory and more. It’s also the perfect time to snap some of memorable photos of your trip. There are four disembarkation points on the route from Westminster to Greenwich and you can hop on and off as many times as you like withing a 24-hour period. Getting In: the City Cruises Thames River Pass is available with the Explorer Pass. Explore the Royal Parks If you’re a nature lover, you’ve come to the right place. London is one of the most diverse major cities in the world when it comes to green spaces and botanical gardens. Looking to stroll around, toss a Frisbee, or have a picnic? Hyde Park, Kensington Gardens, or St. James’s Park are great options. Prefer to see a collection of exotic plants and domestic ones side by side? The Royal Gardens at Kew are an absolutely fabulous must-see attraction. Getting In: admission to Kew Gardens is available on all passes; many other London parks and gardens are free to explore. London Shopping Whether you’re looking for souvenirs or just love to shop, London is the right destination for you. With a wide variety of shops from the high end to fast fashion, you’ll be able to find what you’re looking for at practically any price point. For some of the best shopping in London, head to Oxford Street, where you’ll find the famous Selfridges, as well as favorites Top Shop and Primark. Got a massive budget? Bond Street and Mayfair are the areas where you’ll find high-end luxury goods. Bargain hunting or looking for something unique? Try out Covent Garden.
Katie Sagal

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