Top things to do in Soho London

Published: July 18, 2024
London's Soho lit up neon blue at night

Some may still remember Soho’s seedy past, but tucked in between Mayfair and Covent Garden this part of west London has once again found its stride as a fashionable and upmarket place to be. Whilst it may not have the historic attractions of other neighborhoods, no one can say there aren’t things to do in Soho London!

It’s an area that’s actually something of a rare find – a part of London where locals and visitors rub shoulder to shoulder without distinction. Packed full of bars and nightspots, it also has shopping on Regent’s Street and the theaters of the West End to help maintain its stance as the capital’s entertainment hub.

But amongst the rainbow flags and shopfronts of everyone-is-welcome Soho, you’ll also discover an array of galleries and restaurants. What are the best things to do? Keep reading to find out all you’ll ever need to know with this guide to London’s Soho.

Must-visit shops

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The western bounds of Soho are delineated by Regent’s Street and its northern bounds by Oxford Street – two of London’s most famous and most important shopping thoroughfares. Running for almost two kilometers, Oxford Street is dominated by flagship stores for the country’s big names and department stores including Selfridges’ five floors of delights.

Regent’s Street has a slightly more genteel air thanks to its mix of high-end fashion boutiques and Hamleys – the world’s oldest and biggest dedicated toy shop, with a range that spans 50,000 items. For contrast, drift into Carnaby Street, which was the center of fashion during the swinging sixties and continues to go its own way with its selection of independently-owned stores.

Between the two, on Great Marlborough Street, is the mock Tudor edifice of Liberty London. A department store with a difference, Liberty highlights bold handcrafted designs from smaller workshops and artists. Known for its floral prints, it has previously championed everyone from arts and crafts designer William Morris to the creator of the punk look Vivienne Westwood.

Soho theaters and shows

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Following Regent’s Street round to its natural end at the Statue of Eros on Piccadilly Circus will bring you to Shaftesbury Avenue. Otherwise known as the West End, it’s where many of London’s major theatres are located, including the London Palladium, Gielgud and Lyric.

Seen as the pinnacle of performances alongside New York’s Broadway, its theaters are a favorite with movie stars. Dame Helen Mirren, Sir Ian McKellen and Benedict ‘Sherlock’ Cumberbatch have all played to packed out audiences in recent years. Shows range from productions of Chekov and reinventions of Shakespeare to the musicals of Andrew Lloyd Webber, the composer behind The Phantom of the Opera and Cats.

If sitting down in one place for two hours leaves you cold, you don’t need to look further than the Crystal Maze Live Experience, recreating the television game show with its four zones and four different challenge types teams must take on.

Soho’s top nightspots

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It’s nightspots like G-A-Y and Ronnie Scott’s that take much of the attention, but Soho London nightlife also includes traditional British pubs and semi-secret cocktail bars, ensuring there really is something for everyone – including teetotalers thanks to some choice late night coffee bars.

G-A-Y is just one of a clutch of LGBTQ+ venues dotted around Old Compton Street, creating a hub for queer individuals and their allies, alongside the original branch of Patisserie Valerie – a demonstration of just how diverse Soho can be.

When it comes to live music, one of the best places to head is Ronnie Scott’s Jazz Club, which has played host to some of the legends of jazz and blues including Ella Fitzgerald, Jimi Hendrix and Jamie Cullum. Spice of Life and Ain’t Nothing But Blues have similar vibes.

Galleries in Soho

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Although just a stone’s throw from the National Gallery on Trafalgar Square and Royal Academy of Arts on Piccadilly, you don’t even have to leave the area for artistic things to do in Soho London.

The first private art space created for nothing but life through a lens, The Photographers’ Gallery has a pedigree which dates back to 1971. During that time it has brought new international artists to British audiences whilst also supporting homegrown photography talent, bringing the very best imagery of the moment to the streets of Soho.

The main space of Frith Street Gallery on Golden Square has developed such a reputation for its exhibitions of painting, sculpture and installation art that the artists it represents are entering the permanent collections of museums globally.

But if it’s moving images that capture your attention, the Curzon Soho Cinema provides an escapist’s delight, with some of the largest screens in London to watch the latest Oscar contenders.

Places to eat in Soho

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Dine at each of our favorite places to eat in Soho and you’re either going to need a longer vacation or a larger stomach. Or possibly both. Trustworthy places to spend your hard-won cash include the flavors of Bombay of Dishoom’s Carnaby outlet and modern British cuisine of Bill’s Soho.

Yotam Ottolenghi’s NOPI is one of a host of restaurants where it’s easy to impress and be impressed, with a menu comprising Middle Eastern and Asian-inspired dishes. Korean, Italian and pan-European meals all vie for attention just a few steps away.

However, it’s Quo Vardis that takes the crown for staying power in a part of the capital where restaurants can seem as if they come and go with the seasons. First opening its doors in 1926, before that it was the home of Karl Marx, who now resides in Highgate Cemetery.

The best things to do in Soho London

Filled with entertaining ways to spend a morning, afternoon or evening, there are lots of worthwhile things to do in Soho London. Helpfully located not all that far from other attractions including the Household Cavalry Museum and Westminster Pier – for Thames sightseeing cruises – there’s really very little reason not to pay the area a visit as part of your travels with Go City!

Ian Packham
Go City Travel Expert

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Best London Souvenirs

You! Yes, you there! Are you a fan of things? Do you like stuff? Perhaps items related to a specific city? Well, you must be a fan of souvenirs! Loveable keepsakes of times past, that help remind you of the exciting adventures you've experienced.  If you're visiting London from distant shores, or simply from another part of the UK, you might want something to remember your trip. But which are the best souvenirs? Well, pay attention, and take a gander down below, guv'nor. What we will do is provide you with a list of the best London souvenirs. Including: Red buses Big ben statues Harry Potter memorabilia Royal things And more Big Ben Definitely one of the must-have London souvenirs. Everyone's favourite large clock, Big Ben is another of London's most famous landmarks. Fancy some of that large clock action in your little lounge? Go grab one and put it on a shelf. That way, it will always be there, watching you. And waiting. Waiting for what, you may ask? You'll just have to wait and see.   LDN tees Did you love your visit to London? Do you want to memorialise it in clothing form? Go get an 'I Love - or heart - London' t-shirt. That way, you can wear your memories. And when people see it, they'll ask you all about your trip. Maybe. And lord knows the one thing we all need in our current social media world is more attention.   Union Jacks Is there anything more English than the Union Jack? Probably, as it's actually the flag of the United Kingdom. Never mind that, go grab a flag, mug, or some Spice Girls-related memorabilia. Anything with a Union Jack, and display it proudly. No list of the best London souvenirs would be complete without it. Just don’t hang it on street lights - you’ll give people the wrong idea.   Harry Potter The boy wizard who changed the lives of an entire generation. You'll find a sorting hat-load of Harry Potter memorabilia all over London, especially since the success of Harry Potter and the Cursed Child in the West End. Wands, sweets, hats, and more. Anything a muggle could want!   Oyster Card A staple of every Londoner's wallet, you'll probably pick up an Oyster Card so you can get around on the tubes and buses that take you across the city. Keep it, frame it, and display it for your friends and family to see. You went to London, and dared to travel too. And, when you want to come back, you'll be ready to hop on public transport immediately.   Coasters Do you drink? Do you ever put them on a table only for them to leave a ring stain, no matter how hard you tried to avoid it? Then you, my friend, need a coaster. And why not get one that commemorates your trip to the big city of London? There are plenty of coaster options available to you, featuring many of the things we've already discussed. Want a Big Ben coaster? We're sure you'll find one.   Holmes for your home Of course, one reason many of you are travelling to our fair capital is because of the man himself, Mr. Sherlock Holmes. The legend himself prowled the streets of London, solving cases and getting up to other Sherlock-related hijinks. Given the recent Sherlock Renaissance, expect to find a whole host of Sherlock bits and bobs. If you can get the hat, the magnifying glass, and the pipe, you win Sherlock bingo. Your prize? Looking awesome.   London keyrings If you live in a house or flat, chances are you have keys. If you have multiple keys, you might be in the market for a keyring. Well, why not combine your love of keys and your love of London with a London-themed keyring? Whether you want one with a bus, Big Ben, or another landmark like the London Eye, you're sure to find one. Keep your keys safe, stylish, and flash them to all your friends. They will love it.   Footie stuff If you are a big fan of the actual football, the one where people hit the ball with their feet, then you're in luck. There are a number of large football clubs that call London home. You've got world-renowned clubs like Arsenal and Chelsea, and you'll find a lot of football shirts, training kits, mugs, posters, and much more at their respective stadium shops. Why not combine your shopping spree with a tour of the Emirates or Stamford Bridge? Or, there are lesser-known, but still great clubs, like West Ham, Crystal Palace, Brentford, QPR, the list goes on. Whichever team you like, player you follow, or kit you prefer, you're bound to find it in London.     And that's our list of the best London souvenirs! We hope you enjoy your memorabilia bounty, and display it for all to see. Are you wondering what else you can do while in the city? Why not check out London's best markets, art galleries, or museums?   Step up your sightseeing with Go City®    We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems, and local tours, all for one low price. Plus, you'll enjoy guaranteed savings compared to buying individual attraction tickets.    See more, do more, and experience more with the Go City® – just choose a pass to get started!    
Dom Bewley
Mrs Lovett's pie shop at London Dungeon. Image credit: Merlin.
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Ultimate Guide to London Dungeon

Prepare to have your nerves well and truly shredded at London Dungeon, where a gruesome cast of characters from London’s dark and deadly past lie in wait for you. Not for the faint of heart, this popular South Bank attraction provides a fun and frightening grown-up alternative to its County Hall co-tenant, the SEA LIFE London Aquarium, and the nearby London Eye. Join us on a journey into London’s darkest, dankest corners as we explore what to expect, when to visit and where to get tickets in our ultimate London Dungeon guide! London Dungeon: The Lowdown Formerly located at London Bridge and relocated to the South Bank in 2013, London Dungeon has been attracting and terrifying punters since way back in 1974, when it opened as a macabre exhibition of wax figures representing some of London’s most notorious former residents. It’s come a long way since then. Today’s London Dungeon is a fully immersive experience, designed to entertain, educate and frankly frighten the pants off anyone who dares to enter. Inside, 13 interactive shows and a whole host of actors tell tales from 1,000 years of London history, complete with dazzling special effects, blood-curdling screams, plenty of laughs and, yep, the occasional jump scare. In other words, this experience is not for those of a nervous disposition. There’s even a thrill ride, enticingly named Drop Dead. You might want to leave younger kids outside for this bit… You’ll meet grim characters galore in this dark, disgusting, noisy and noisome dungeon, among them knife-wielding villains like Sweeney Todd and Jack the Ripper, as well as getting swept up in gunpowder plots, witch trials and plagues. Creepy doesn’t even begin to cover it. Here, then, are the bits not to miss. London Dungeon Highlights The Descent. The fun (and fear) begins as soon as you step into the rusting old medieval life that’s about to deliver you (hopefully unscathed) to the Thames docks. Your host? A cheerful court jester with a sideline in horrible history lessons. This impish character will keep you company and regale you with bloodthirsty tales of yore as you descend into the bowels of the building, cogs grinding and chains screaming overhead. It’s quite the intro, but do try to conceal your fear: the last thing you need is for your new ‘friends’ to mark you out as the weak one… Guy Fawkes’ Gunpowder Plot. The year is 1605 and you find yourself in filthy rat-infested tunnels beneath the streets of London. What’s that over there then? That’d be a great big pile of explosives and a fuse just waiting to be lit. Discover how the Gunpowder Plot was foiled and what became of poor Guy Fawkes afterwards (spoiler: it ain’t pretty, folks). Curse of the Witch. The 17th Century was brutal. If you weren’t dying from the plague you were probably being accused of witchcraft and hung/burned/drowned for your troubles. Meet Elizabeth Sawyer as she awaits her own cursed fate at the notorious Newgate Prison. But is she really as evil as they all say? You’ll find out soon enough… Mrs Lovett’s Pie Shop and Sweeney Todd. These two make a lovely couple. Really they do! Though admittedly you might not wish to sample Mrs Lovett’s wares, or indeed sit for a shave in her paramour’s barber shop. You’ll kill yourself laughing at the bawdy jokes, pie-related puns, and cutting quips. But, whatever you do, don’t flirt with Mr Todd, or you might find yourself eating humble pie. Or worse. The Torture Chamber. Are you brave enough to be the torturer’s next ‘volunteer’? No? Well, saddle up, because he’s going to show you how the rack, the pear of anguish, the – um – chappy chopper, and other medieval instruments of torture work whether you like it or not. Try not to gag. Drop Dead: Drop Ride. No ordinary thrill ride (this is the notorious London Dungeon, after all), Drop Dead recreates the sensation of… Newgate Prison’s long drop. That’s right: the gallows. As well as (hopefully) surviving this experience, you’ll discover what happens to the human body during a hanging and find out exactly what a neck sounds like when it cracks. Nice.  London Dungeon: When to Visit Opening hours vary throughout the year but are generally 11AM–4PM (10AM–5PM on Saturdays). Hours vary during school holidays, on bank holidays and during the peak summer season. Check the official London Dungeon website for opening times on the date you want to visit. In any case you’ll need to pre-book a time slot. Book a slot earlier or later in the day and avoid weekends if you want to avoid the worst of the tourist hordes. After all, it’s already crowded enough down there in those stinking tunnels deep beneath the city streets… Closest Transport Links to London Dungeon The London Dungeon is just over the bridge from both Charing Cross and Westminster Underground station, and a short walk from Waterloo station. Disembark and stroll towards the London Eye (the big round wheely thing on the South Bank – you can’t miss it) and you’ll find the London Dungeon right behind, in County Hall. London Dungeon: Tickets You can book direct via the London Dungeon website, where options include anytime entry or a cocktail of your choice in the Tavern to conclude your experience. Save on London Tours, Activities and Attractions Save on admission to 100+ London attractions with an Explorer or All-Inclusive pass from Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
The Lastminute.com London Eye. Image © The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.
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Ultimate Guide to Lastminute.com London Eye

The London Eye requires little introduction. Born as the Millennium Wheel at the tail-end of the last century and opened to the public as the London Eye in March 2000, it has become as recognizable a part of the skyline as city stalwarts like the medieval Tower of London, 18th-century St Paul’s Cathedral and Victorian Big Ben clock tower. Read on for our ultimate guide to the London Eye including what to expect, when to visit, and how to get hold of tickets… London Eye: The Lowdown Towering some 135 meters (443 feet) over the Thames’ South Bank, the London Eye more than lives up to its name, with epic views of major landmarks including Buckingham Palace, the Houses of Parliament, Westminster Abbey, The Shard, Tower Bridge and even, on a clear day, the regal turrets of Windsor Castle on the far horizon. As well as millions of annual visitors, the Eye has attracted some big-name sponsors in its time, most recently, lastminute.com. It was, for several years, the tallest Ferris wheel on the planet, before being superseded by China’s Star of Nanchang (160 meters) in 2006, and several times since, by the likes of the Singapore Flyer (165 meters), Las Vegas High Roller (167 meters) and – daddy of them all – the Ain Dubai, at a nerve-jangling 250 meters tall. None of which is to detract from the OG London Eye’s unique appeal. Here’s where, aboard one of 32 capsules (that’s one for each London borough, fact fans), you can experience an awe-inspiring 30-minute rotation that reveals increasingly spectacular city views as you rise and fall. Each capsule holds up to 25 people but you can, of course, go private – book direct for a romantic pod ride for two (including champagne and truffles) which will set you back a cool £775. The London Eye: When to Visit Opening times for the London Eye vary throughout the year. For most of the time, it’s 10AM–6PM on weekdays, with late openings until 8.30PM Friday to Sunday. But from late May to early September, it stays open until 8.30PM all week long. There are also special late openings at seasonal holidays including Halloween. Hit up the official website to get the most up-to-date opening info. Let’s not beat about the proverbial bush here: the London Eye is one of London’s most popular attractions, so you should expect to queue at peak times. It tends to be at its least busy immediately after opening and just before closing, and you can lock in a time slot to reduce your waiting time by booking in advance. Also not to be sniffed at is the opportunity to ride the wheel towards closing time in winter, when the city below is all a-twinkle with lights and – in November and December – glittering festive decorations. London Eye Tickets One of the best ways to experience the London Eye is with an attraction pass from Go City. Choose from an Explorer pass, which gives you 60 days to experience up to seven London tours, activities and attractions. Or opt for the All-Inclusive, where you can take up to 10 (consecutive) days to fill your boots with as many London sightseeing must-dos as you physically can. Both passes offer savings opportunities of up to 50%, and give you access to bucket-listers including the London Eye (of course), plus Madame Tussauds, the Tower of London, Westminster Abbey, SEA LIFE London Aquarium, St Paul’s Cathedral and, well, the list goes on. Be sure to check the official site for info on the most up-to-date attractions on each pass. You can also, of course, book direct, with various options available, from standard tickets right up to private pods for proposing to your better half. You’ll need deep pockets for this one though – at £1600 it won’t leave you much for an engagement ring. Better be sure he/she is going to say ‘yes’ too. Otherwise that 15-minute descent is going to be… awkward. The London Eye: Fun Facts The London Eye doesn’t actually stop rotating as you board and disembark (unless you have reduced mobility). On the plus side, it’s moving slowly enough that most people can step on and off with ease. There have been no reports of associated injuries in a quarter-century of operation. Triskaidekaphobics have nothing to fear from the London Eye: there’s no number 13 capsule and the 32 pods are instead numbered from 1-12 then 14-33. It may not be the highest Ferris wheel in the world any more, but it does retain the title of tallest cantilevered observation wheel. In other words, its frame only supports it on one side, rather than both, which makes it something of an architectural anomaly in its own right.  Closest Transport Links to The London Eye You’ll find the nearest Tube and rail connections at Waterloo and Charing Cross stations, both a short walk from the London Eye, with access to multiple lines on the London Underground between them. There are also many bus routes servicing the area. More About London and The London Eye The best observation decks in London, including the London Eye! London walks that take in the London Eye. More things to do on London’s South Bank. How to visit London on a budget & things to do in London. All images © The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects. Save on London Tours, Activities and Attractions Save on admission to 100+ London attractions with an Explorer or All-Inclusive pass from Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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