10+ things to do in San Francisco for adults

Culturally rich, diverse in population, and filled with an array of attractions to explore, it's easy to see why San Francisco is one of the most popular vacation spots in the US.

Published: July 18, 2024
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Outdoorsy, relaxed, and plenty of attractions to keep travelers busy; San Francisco has it all.

While it has a reputation as a kid-friendly city, there's more than enough for groups of friends or couples to enjoy in the Bay Area. Take to the water and get a view from the shoreline, bike along the Golden Gate Bridge, and sample the dining and nightlife scene. You'll be spoilt for choice!

So, if you’re looking for things to do in San Francisco for adults, check out our list, including:

  • Big Bus San Francisco Sightseeing Tour
  • California Academy of Sciences
  • San Francisco Museum of Modern Art
  • San Francisco Cruises
  • AT&T Park Tour
  • UC Berkeley Botanical Gardens
  • and more!

Hop-On Hop-Off Sightseeing Bus Tour

A great introduction to San Francisco for first-time visitors is a hop-on hop-off bus tour. Although the city itself is pretty compact, it’s also hilly and very densely populated, and it can be difficult to plan an itinerary for yourself that covers all the big highlights in a single day.

Opt for a comprehensive bus tour that showcases all the biggies. As a bonus, a hop-on hop-off version gives you the flexibility to pick and choose what you want to see without being tied to an entire progression.

California Academy of Sciences

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Let's kick off with one of the most amazing museums on the entire West Coast, the California Academy of Sciences. It’s got everything from natural history galleries to an aquarium to an all-digital planetarium and much more. With a reputation for being at the forefront of conservation activities, the California Academy of Sciences' cutting-edge research plays a valuable role in sharing information with the public. Pay a visit to their playful penguins, marvel at their green roof, and walk through a four-story rainforest.

San Francisco Museum of Modern Art

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Art lovers will relish the chance to visit this famed institution. The San Francisco Museum of Modern Art (SFMOMA) is filled with some of the most inspiring and innovative contemporary and modern art in the world.

Explore the Doris and Donald Fisher Collection in all its glory, and see works from diverse artists: famous, local, and in between. The SFMOMA also has a number of special events and exhibits on rotation, so be sure to consult their website before you visit to see if there's any you want to check out. They’ll often have adults-only evening events, too - perfect for a quiet evening of reflection.

San Francisco bike rentals

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Outdoorsy couples or friends will want to bike around San Francisco. It’s certainly very hilly, but the challenge is part of what makes it so much fun. The bike-friendly streets of San Francisco are a blast to pedal around, and the waterfront paths are particularly scenic. Your rental comes with a map and some suggested routes of varying distances. Opt to stick around the city, or take a ride all the way to Sausalito.

San Francisco cruises

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The waters of the San Francisco Bay are beautiful and fun to explore. A cruise is a great option to combine sightseeing with a delightful few hours spent out on the open water. Choose an Escape from the Rock Cruise for an informative and exciting overview of the most famous prison in the United States.

Sail around Alcatraz Island as you’re regaled with tales of its controversial history. Or, opt for the Bridge 2 Bridge Cruise, a sightseeing excursion that takes you under both the Golden Gate Bridge and the Bay Bridge.

More San Francisco art museums

Can’t get enough of San Francisco arts and culture? Fortunately for you, there are plenty more wonderful art museums to explore in the city. The stellar de Young Museum is beautiful both outside and in and features fine collections of American painting, art of the broader Americas, Oceana, and more. The Legion of Honor, designed to look like an eighteenth-century French palace, offers a variety of European paintings plus ancient art and artifacts.

Asian Art Museum

Finally, the Asian Art Museum has a particular focus on 6,000 years of art and history from the continent.

GoCar San Francisco tour

Enjoy one of the more unique ways to explore San Francisco with this GPS-guided storytelling car. This GoCar Tour offers a way to see the city without the hassle and stress of navigating on your own and showcases sites that visitors rarely see (and a few where tour buses can’t even go!) A few of the highlights on your tour are the best for photos, like Ghirardelli Square, the Cannery, the Marina District, the Presidio, the Sea Cliff, and more.

AT&T Park

Sports fans should take advantage of the chance to tour one of Major League Baseball’s most charming stadiums. Located right on the water, the views from this stadium are breathtaking. The insight you’ll get on the tour is really interesting, too.

See significant places within the park like the Batting Cages, the Press Box, a Luxury Suite, and more. Depending on when you’re visiting, you could also pick up tickets to a game. What’s more fun than enjoying some hotdogs and beer while watching America’s favorite sport?

Aquarium of the Bay

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Animal lovers will definitely want to visit the Aquarium of the Bay, an amazing institution that focuses exclusively on the marine life of the San Francisco Bay and contiguous waters. One of our favorite exhibits is “Under the Bay” where you can stroll through 300 feet of clear tunnels under a marine exhibit, featuring over 20,000 animals.

You’ll get some awesome photos of the sea life in this exhibit, as well as the “Touch the Bay” tank, where you can actually come into contact with (tiny) sharks.

San Francisco Zoo & Gardens

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You'll find plenty of animal fun in San Fran. Head to Golden Gate Park and the San Francisco Zoo. It's filled with amazing critters big and small, from bears to zebras, and also boasts a peaceful series of gardens featuring local California flora.

A visit here is a nice chance to see your favorite animal pals and to get some fun souvenirs, too. Of course, if the garden aspect is your favorite part, perhaps you'll want to consider our next suggestion...

UC Berkeley Botanical Gardens

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Nature is all around you at the UC Berkeley Botanical Gardens. This place makes for a delightful trip outside of the city, to see a wide variety of native and exotic flora in recreated environs. Wander through 34 acres of amazing plants, representative of over 12,000 different species from across the globe. There’s a special emphasis on plants from Mediterranean climates, so keep an eye out for some especially cool exotics.

Dining & nightlife

San Francisco is also an amazing culinary city, offering multiple areas of the city with award-winning cuisine. Try the Financial District, Japantown, Jackson Square, Lower Haight, the Richmond.

If you’re looking for some fun nightlife or great drinks, then Gaslamp Quarter (also very historical), the Mission, North Beach, and the Tenderloin are good choices. Resources like Yelp and Open Table can be really helpful when finding good insight into local places, too.

Can't choose? No need, see it all with Go City® 

With an All-Inclusive Pass from Go City, you can visit both attractions for a fraction of the cost. Plus, you could save up to 50% on all your San Francisco must-sees. Or pick an Explorer Pass, if you've chosen your fave and have a specific bucket list you're dreaming of ticking off. Whichever San Francisco pass you pick, you'll be saving as you sightsee! 

☀️ Compare San Francisco passes ☀️– 🌏 Explore other destinations 🌏 –  ✈️ Buy a pass ✈ 

Katie Sagal
Go City Travel Expert

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Why you should visit San Francisco in December

December in San Francisco at a glance   Temperature: 47–58°F (8–14°C)* Rain: 12 days/month* Sunshine: 6 hours/day Snow: Essentially never Crowds: Low-to-moderate (shoulder season, busier around Christmas/NYE) Prices: Lower than summer, rising slightly around the holidays Don't miss: Union Square tree & ice rink, SantaCon, Great Dickens Christmas Fair, NYE fireworks near Pier 14 Pack: Layers + rainproof jacket, no heavy winter coat needed *Source: NOAA NCEI, 1991–2020 Climate Normals, San Francisco International Airport (KSFO) Already one of the United States’ most recognizable cities for its iconic architecture, vibrant culture, complex history and wealth of excellent activities, San Francisco adopts a whole new festive persona throughout December. Whether you’re keen to explore one of California’s most culturally diverse cities or cash in on some unique festive spirit, a trip to San Francisco in December could be just the ticket. Frequently asked questions about visiting San Francisco in December   What's the weather like in San Francisco in December? San Francisco in December is cool and mild, with average temperatures between 46–55°F (8–13°C). Expect around ten days of rain over the month and roughly six hours of sunshine per day. Does it snow in San Francisco in December? No. San Francisco almost never sees snow in December, or at any point in winter, due to its mild coastal climate. Is December a good time to visit San Francisco? Yes. December is a shoulder-to-low season for tourism, meaning smaller crowds at major attractions and typically lower hotel rates than summer, despite a modest price bump around the holidays. The trade-off is a higher chance of rain and shorter daylight hours. What is SantaCon in San Francisco? SantaCon is a free gathering where thousands of participants dress in Santa and holiday costumes and parade through San Francisco on an unofficial pub crawl. Attendees are asked to bring an unwrapped toy donation for a local charity toy drive. 2026's event will take place on Saturday December 12 at midday starting in Union Square. What is the Great Dickens Christmas Fair? The Great Dickens Christmas Fair is a Victorian London-themed holiday market held on weekends at San Francisco's Cow Palace, featuring costumed performers, artisan stalls, and immersive Dickens-inspired scenes. 2026's event will run for five weekends from November 21 through December 20, including the Friday after Thanksgiving. What museums are open in San Francisco in December? Most major San Francisco museums stay open through December, including the California Academy of Sciences, the Exploratorium, SFMOMA, the Asian Art Museum, and the Contemporary Jewish Museum. Hours may be reduced on Christmas Day and New Year's Day, so check individual museum listings before visiting on holidays. What should I pack for San Francisco in December? Pack in layers: a warm sweater or fleece, a waterproof jacket, and comfortable walking shoes, since the city sees regular rain and can feel colder than the temperature suggests due to wind off the bay. You probably won't need a heavy winter coat though.  Is San Francisco expensive to visit in December? Flights and hotel rates rise in December compared to the fall shoulder season, especially around Christmas and New Year's, but they're typically still lower than peak summer rates. Where is the best Christmas tree and ice skating in San Francisco? Union Square hosts San Francisco's main holiday centerpiece each December: a large Christmas tree alongside an outdoor ice skating rink, drawing both locals and visitors throughout the season.   Looking for San Francisco inspiration of a different flavor? Find out how to fill two days in the Golden City and learn what San Francisco is famous for.  Step up your sightseeing with Go City® We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets.  See more, do more, and experience more with Go City® - just choose a pass to get started!
Robert Heaney
Selection of San Francisco souvenirs including cable car and Golden Gate Bridge ornaments
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Best San Francisco Souvenirs

What will you bring home from San Francisco, besides a California tan, flowers in your hair, several cable car selfies and a wistful longing to be back in the Golden City’s foggy embrace? Our guide to the best San Francisco souvenirs includes everything from fortune cookies to whale feed (no, that isn’t a typo) and ensures you’ll pick the perfect memento to remember your trip by. Read on for our top picks and where to find them... Tacky Treasures Even a city as cool as San Francisco isn’t immune to the commercial potential of tacky tourist trinkets. But there’s joy to be found in those inexpensive little reminders of vacations well spent: the Golden Gate Bridge fridge magnet, a cuddly toy emblazoned with the ‘I ♥ SF’ logo’, an Alcatraz keychain, a mug bearing the (oh-so-true) sentiment ‘I left my heart in San Francisco’. You’ll find all these and more in stores affiliated to official tourist attractions, plus countless other variations in random gift shops citywide. But there are two ubiquitous ‘tacky’ San Francisco souvenirs you really shouldn’t leave town without. Spend any time in the city and you’ll soon understand why it's one of the last places on the planet to retain working foghorns, their great plaintive parps guiding ships safely under the Golden Gate Bridge whenever those famously dense banks of San Francisco fog envelop the city. Which is frequently, especially during the Bay Area’s foggy summer season – or ‘Fogust’ as the locals have punningly nicknamed it. Step forward the San Francisco fog globe, a clever variation on the traditional snow globe that, when shaken, shrouds the attraction inside in a dense pea-souper. Magical. Also synonymous with San Francisco are the squealing cables, clanging bells and rattling wooden carriages of the MUNI cable car system. Riding these rolling National Historic Landmarks up and down the city’s rollercoaster streets is one of San Francisco’s must-do experiences. And what better memento of your journey than an adorable mini cable car of your very own, with authentic wooden frame and moving wheels? Find yours in the shop at the Cable Car Museum alongside a range of other official merchandise (the MUNI logo tees are pretty cool, too). Cultural Souvenirs If you’re looking for something a little more... highbrow, make like Jack Kerouac and head for the City Lights bookstore where Chinatown and North Beach meet. It’s here (and in nearby bar Vesuvio) that Kerouac used to hang out with fellow beatniks, making it something of a spiritual home of the Beat Generation. Drop by for a browse and pick up a souvenir copy of On The Road or Ginsberg’s Howl and Other Poems, the latter of which saw City Lights embroiled in an obscenity trial when it first published the collection in 1956. San Francisco’s museum shops are another great way to pick up unusual souvenirs and gifts. Always dreamed of owning a skateboard adorned with one of Andy Warhol’s soup-can paintings? Jeff Koons-style balloon dog bookends? Frida Kahlo in wooden doll form? Lichtenstein jigsaw puzzle? Then look no further than the arty emporium at SFMOMA in the heart of Downtown. NB: custom art prints are also available for something a little more traditional. Take a little piece of the Exploratorium home with you: the huge curiosity shop of this astonishing interactive arts and science museum is brimful of colorful apparel, cool science kits and all manner of mindbending puzzles, gadgets and optical illusions. Or add a little more levity to your souvenir gifts at the Pirate Supply Store on quirky Valencia Street south of Downtown. Pick up an eye-patch, (fake) parrot and cutlass for the Jack Sparrow in your life, as well as stocking up on those other seafaring essentials: scurvy medication and whale feed. Sport is also big business in San Francisco where even those with a passing interest are sure to have heard of baseball behemoths the San Francisco Giants and the 49ers, one of the most successful American football teams of all time. Pick up caps, shirts and all manner of other memorabilia at their official stadium shops and at outlets throughout the city. Foodie Favorites Sourdough bread has been a staple of San Francisco life since treasure seekers first brought it here in the California Gold Rush of 1849. Even the 49ers mascot, Sourdough Sam, is named in its honor. You’ll find freshly baked loaves in every San Francisco bakery worth its salt, but locals swear by the Boudin Bakery in Fisherman’s Wharf, perhaps because it too was established in that fateful year of 1849. Stay for a burger or pizza (sourdough bun and base, natch), or grab a crusty loaf to take away and try to resist tearing into it like a wild animal before you get home. Want more baked goods? Chinatown’s tiny Golden Gate Fortune Cookie Factory assembles thousands of the crunchy clairvoyant treats by hand every day. You can even have custom-made fortunes included to really creep out superstitious family members when they read their super-accurate predictions. There’s yet more gluttonous indulgence to be had in the shape of San Francisco’s damn fine coffee and moreish homemade chocolate. The city’s exploding specialty coffee scene has seen dozens of roasteries pop up over the last few years, including the likes of SoMa’s Sightglass with their signature Owl’s Howl espresso, and Sextant, the only independent Ethiopian trader currently roasting and brewing coffee in the US. Ritual Coffee’s roastery in the Mission district is one of the city’s pioneers and has been serving up the finest single-origin coffees from the Americas to grateful San Franciscans since 2005. Grab some beans from one (or all) of these fine establishments, for a San Francisco souvenir with a touch of class. Hopeless chocoholics should make for historic Ghirardelli Square, where the chocolate and ice-cream emporium, chocolate tasting experience, chocolate café and pop-up chocolate shop from the legendary Ghirardelli Chocolate Company are enough to put Willy Wonka in the shade. Connoisseurs of the sweet stuff can find something with a little more local flavor at Dandelion Chocolate in the Mission. Take a tour of the factory to see expert chocolatiers conjure confectionery out of cocoa beans before your very eyes, then grab a bar (or six) which, with apologies to expectant chocolate-loving friends and family back home, will almost certainly not survive the flight. Save on attractions in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
Street sign pointing the way to Japantown, San Francisco
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Things to do in Japantown San Francisco

One of just three remaining Japantowns in the whole of the United States, this diminutive San Francisco neighborhood packs a mighty punch in spite of its small size. Squeezed into its six blocks, you’ll discover swathes of superb sushi, shabu-shabu and ramen restaurants, a riot of ultra-kitsch gift shops, Japanese sweets and more manga and anime merchandise than you can shake a samurai sword at. Here are some of our favorite things to do in Japantown San Francisco. Get to Know San Francisco’s Japantown Japantown radiates out from its central hub, the Peace Plaza, a major focal point for events and festivals throughout the year and a great place to just sit and watch the world go by. Towering over the plaza is the Peace Pagoda, a striking five-tiered concrete structure with a spire on top that was designed by Japanese architect Yoshiro Taniguchi and gifted to San Francisco by Osaka in 1968. It’s from here that you can start the Japantown History Walk, a short stroll through the district’s storied past, guided by 16 signs featuring maps, photographs and information. The walk provides a nice introduction to Japantown and will help you find your bearings. As well as the Peace Pagoda, it also takes in pedestrianized Osaka Way, Ruth Asawa’s beautiful Aurora and Origami Fountains and the colorful Sensu folding-fan sculpture. Shop ‘Til You Drop A visit to the Japan Center, a trio of malls crammed top to bottom with Japanese shops and restaurants should be considered an absolute must on any list of things to do in San Francisco’s Japantown. Start in the east mall, where the famous Japanese dollar store Daiso offers a mind-boggling variety of products at rock bottom prices (generally $1-2). Looking for kitsch Hello Kitty trinkets? Stationery supplies? Japanese fans? Beauty products? Bookends? Chopsticks? Kawaii (cute) Japanese designs? Then Daiso is surely the place for you. It’s also at this end of the mall that you’ll find one of Japantown’s most Instagrammed attractions: the arched red Moon Bridge. Head to the west mall for the iconic Kinokuniya Bookstore, a stalwart of San Francisco’s Japantown since the late 1960s. It’s here that you’ll find all things manga and anime: books, comics, DVDs, t-shirts, toys, tote bags, Studio Ghibli merchandise, you name it and they’ll probably have it here! There’s even an intricate artwork by legendary Japanese illustrator and cartoonist Katsuya Terada, painted at the entrance to the store during his visit in 2013. Upstairs, you can browse Japanese and English literature and attend occasional readings and signings; authors who have appeared at the store previously include Japanese historian David Keene and actor George Takei. Food, Glorious Food! After all that shopping you’re sure to have worked up a mighty appetite. Fortunately for you, the Japan Center also boasts some of the best eating in town. Head to the aptly named Restaurant Row in the west mall for a veritable smorgasbord of dining options. Restaurants here run the full gamut of Japanese specialties. There’s sushi, of course, and plenty of it. This is also the place to try okonomiyaki, delicious savory Japanese pancakes stuffed with fillings of your choice and topped with pickled ginger, mayonnaise and umami Japanese sauces. Ramen or noodles more your vibe? You’ll find both well represented here, too. For a real taste of Japanese culture, hit the shabu-shabu joints, where you cook your own beef and vegetables at the table before gobbling them up along with rice and a rainbow of zingy dipping sauces. Something sweet? Sophie’s Crepes is a dessert shop of some local renown, where freshly made crepes are served cone-style with fillings of your choice. Whipped cream and fresh strawberries. Green tea gelato with red bean paste and matcha sauce. Mandarin and Nutella. The only problem you’ll have here is deciding which to go for. Mosey over to Matcha Cafe Maiko which, as the name suggests, is your stop for everything matcha. There’s shaved ice, tea, and matcha lattes. Or try a crispy homemade cone piled high with soft serve matcha ice cream. For an ultra-decadent treat, you can also have yours topped with gold leaf! A Spot of R’n’R Tucked away behind an unassuming pair of wooden doors inside the sprawling Japan Center is the Kabuki Springs & Spa, where a traditional onsen-style Japanese bathhouse offers multiple methods of achieving a state of pure zen. Buy a day pass to access the steam room, sauna, muscle-soothing hot pool and bracingly cold plunge pool. There’s sea salt for body scrubs and green tea for maximum refreshment, and you’ll get a discount on your day pass if you also book a treatment at the adjoining spa, where a deluxe 80-minute Eastern Shiatsu massage might leave you so relaxed you’ll want to remain horizontal for the rest of the day. Cherry Blossom Festival The annual Northern California Cherry Blossom Festival, held in honor of the photogenic pink blooms, is one of San Francisco’s most popular, drawing thousands of visitors to the neighborhood for its two-weekend run every April. This riot of color and sound celebrates all things Japanese. Highlights include taiko drumming, when men and women in traditional dress beat huge tribal drums in an effort to ward off evil spirits. There’s street food, ancient Japanese tea ceremonies, karate demonstrations, origami displays and Japanese folk music and dance, with many of the more popular performances taking place on the main stage at Peace Plaza. The festival culminates in a grand parade, when drummers, dancers, and beautifully decorated floats weave their way through cheering crowds between City Hall and Japantown, leading the way to a huge closing party in the shadow of the Peace Pagoda. Pro-tip for cherry blossom die-hards: some of the finest in San Francisco are found not in Japantown but at the Japanese Tea Garden in Golden Gate Park. Save on things to do in Japantown San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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