San Francisco in March

By Robert Heaney
Published: July 18, 2024
Side-on view of the Golden Gate Bridge spanning The Bay

San Francisco in March marks the coming of spring with a month of generally mild and often sunny – if not windy – weather, making for the first of many periods ideal for exploring the unique nooks and crannies of this oh-so-photogenic city. If you’re looking to beat the crowds and don’t mind battling with the windchill and rain, March is the time to visit!

Visiting San Francisco in March

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Average Temperature: 48 - 61°F • Average Rainfall: 10 days/mth • Average Sunshine: 9 hours/day

With spring on the way, the Golden City prepares to usher in its first shoulder season of the year, with somewhat of an upcurve in tourists expected throughout the season. Though you may find the city slightly busier than during the winter months, you should have no trouble still finding some great off-peak hotel deals throughout the month, as long as you book sufficiently in advance.

The transition from winter to spring may not be so evident in San Francisco’s weather in March. Throughout the month, temperatures remain somewhere between cool and pleasantly mild, with just enough regular sunshine to grab those ideal photo ops. Just be sure to wrap up against the inevitable windchill and pack an umbrella for the likelihood of at least two days of rainfall per week.

Things to do in March

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Few trips to San Francisco would be complete without touring some of the city’s top landmarks. Topping the list are, of course, the crimson beams of the Golden Gate Bridge, followed swiftly behind by the Victorian Painted Ladies stationed along the eastern side of Alamo Square Park.

With the Golden City as sprawling as it is, you’ll likely want to find a way to explore without wearing out your feet too quickly. The iconic San Francisco Cable Cars can certainly see you some of the way, but nothing beats a Hop-On, Hop-Off Bus Tour for getting you around the city’s top attractions comfortably and conveniently, with optional audio commentary in a selection of languages to boot.

History buffs visiting San Francisco in March will be no stranger to Alcatraz, famously the former site of many of America’s most notorious criminals, and now open for visitors to explore its chilling halls and the surrounding hostile landscape. If you’re looking for something a little on the tamer side, though, then the California Historical Society and the Contemporary Jewish Museum each offer valuable insights into the local cultures and history of both San Francisco and California as a whole.

If you’re looking for somewhere exciting to sink a few hours, then Fisherman’s Wharf should be just the ticket. Among this waterfront complex you’ll find the classic Musée Méchanique penny arcade and the popular Pier 39 shopping center, alongside a variety of charming restaurants, stores and cultural hotspots. Come at the right time and you may even come across the famous colony of playful, barking sea lions catching some rays in a huddle on the corner of the pier.

With the weather turning generally milder throughout March, you may be keen to spend a few hours exploring some of San Francisco’s serene green spaces. The lakes, gardens and trails of Golden Gate Park are undoubtedly the most popular, while Mission Dolores Park serves as a fantastic picnic spot with idyllic views over the city skyline. Be sure to explore the nearby Conservatory of Flowers and the Botanical Garden, too, to see what March has in bloom.

The Golden City’s undulating landscape, impressive skyline and stunning Bay make for some incredible photo ops, but never more so than when you can capture them all together. For some truly exquisite viewpoints, head to the beautiful art-deco Coit Tower for unobstructed panoramic views right down into the Bay. Alternatively, the Twin Peaks summit makes for a brilliant romantic spot to catch the sunset and sit beneath the stars for an evening.

Both families and the curious traveler alike are bound to enjoy the likes of the California Academy of Sciences, impressively housing a planetarium, aquarium, natural history museum and indoor rainforest under one massive roof. If that doesn’t quite scratch that itch, then the interactive science exhibits of the Exploratorium should do the trick – just be sure to visit later in the day if you’d prefer to miss the regular school groups.

What’s On in March

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Berlin & Beyond Film Festival

Somewhat of a more niche offering for film buffs visiting San Francisco in March, Berlin & Beyond serves as a gateway for the public to see and experience the German-speaking world of cinema. For roughly a week in March, the festival organizes an extensive program of screenings from Germany, Austria, Switzerland, and beyond.

Exploring the history, art, cultures and progress of these German-speaking regions, screenings take the form of everything from independent short films to impressive feature films and documentaries. The festival celebrates prominent filmmakers and screen talents from across the German-speaking world, sharing their work with an annual audience of over 7,000 keen film-goers.

Saint Patrick’s Day

Though few Irishmen would care to admit it, the USA is largely credited with pioneering St. Patrick’s Day celebrations as we know them today, with records as far back as the early 1600s placing St. Augustine in Florida as the potential birthplace of the modern Ireland-centered drinking party. And the nation has only doubled down on the festivities ever since!

San Francisco is no stranger to its fair share of hearty Irish fun, making it one of the prime places to be as March 17 rolls around. You’ll find no shortage of parties, pub crawls, cultural festivals and family-friendly activities throughout the city as thousands of locals and visitors go green for St. Patty’s. The city also hosts its annual St. Patrick’s Day parade and block party the weekend beforehand, often giving the keenest of revelers the chance to party all over again!

Red Cross Gala

If you plan on being in San Francisco in March and enjoy any excuse to dress up, you’ll want to grab yourself a ticket to the annual American Red Cross Gala. Held each year to recognize and honor those in the Bay Area that have made a positive impact to help the American Red Cross, this popular fundraising event takes place in San Francisco’s impressive City Hall. Accompanied by the subsequent After Party, the gala promises an evening of cocktails, refreshments, live music, dancing and a general air of merriment.

Robert Heaney
Go City Travel Expert

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San Francisco skyline captured through the suspension cables of the Golden Gate Bridge
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San Francisco in November

With the final curtain call of fall lying just around the corner, San Francisco in November remains ever popular, owing to its still rather pleasant climate and the wealth of exciting cultural events taking place throughout the month. If you’re looking for a great time to explore the Bay Area ahead of the coming holiday season, November is tough to beat. Visiting San Francisco in November Average Temperature: 50 - 63°F • Average Rainfall: 7 days/mth • Average Sunshine: 8 hours/day Though still maintaining its fall popularity, November marks a moment of respite for San Francisco. Between the summertime and holiday season peaks, many consider this to be one of the best periods to experience everything the Bay Area has to offer. Just be sure to book your preferred hotels, activities and venues in advance to avoid any potential disappointment. With winter on the horizon, San Francisco weather begins to taper off throughout November to a cooler climate, with average temperatures landing somewhere between cool and pleasantly mild. Though you can expect at least one day of rainfall per week, some fairly regular sunshine added to those warmer days makes for some fantastic city exploration conditions. Things to do in November Any visit to San Francisco would be incomplete without the obligatory tour of some of its most popular sights. Take a walk beneath the crimson beams of the Golden Gate Bridge – considered the most recognizable bridge in the world – and snap some creative photos of the classic Painted Ladies lining the eastern side of Alamo Square Park, a perfect spot to rest your feet after the challenging hill climb to get there. One of the most popular areas of San Francisco is Fisherman’s Wharf, a delightful waterfront complex housing a wide range of pleasant activities and venues. Explore the various independent retailers within the Pier 39 shopping center and stop by the classic Musée Mécanique penny arcade. Keep an eye out for the local colony of playful, barking sea lions, too! While much of the city is fairly easily accessible on foot, a Hop-On, Hop Off Bus Tour offers a much more comfortable and convenient way to get around. Passing by many of the Bay Area’s top attractions and landmarks, the tour allows passholders to hop on and off at their leisure, offering optional audio commentary in a handful of major languages to boot. Those with any interest in East Asian cultures should explore the likes of Chinatown and Japantown where, among a great deal of fascinating traditional architecture, you can find a variety of charming stores and restaurants serving all manner of cultural cuisine. Stop by the Golden Gate Fortune Cookie Factory to see one of the nation’s favorite after-dinner treats in the making! History buffs visiting San Francisco in November will be no stranger to Alcatraz Island, home to the nation’s most infamous former high-security prison. Those with the stomach for it can take a boat tour out into the Bay to explore the hostile grounds and chilling cells that once held some of the most notorious criminals in history. To make the most of the final few pleasant days of the season, take a stroll through the likes of the Golden Gate Park and its stunning Botanical Garden and Japanese Tea Garden, or the somewhat quieter Mission Dolores Park and its remarkable Conservatory of Flowers. If you find yourself with a warmer evening to spare, you can’t beat a romantic sunset atop the Twin Peaks summit, with its stellar views over the iconic San Francisco skyline. If you’re keen to explore San Francisco’s renowned theater culture, grab yourself a ticket to one of the city’s top Broadway shows. Particularly popular in November is the classic story of Ebenezer Scrooge in A Christmas Carol, which typically begins performing just after Thanksgiving. Be sure to book in early, as this one sells out mighty fast! What’s On in November Día de los Muertos Just across the Bay, as many as 100,000 visitors flock to the city of Oakland each November for a major festival held in honor of the Día de los Muertos. Hosted on either November 1 or 2, visitors can expect to enjoy a day of live music, games, fairground rides, great food and cultural activities alongside a variety of creative exhibitions in celebration of the traditional Mexican holiday. SF Coffee Festival The Bay Area’s love affair with a good cup of joe is abundantly evident from the many specialty coffee shops spread throughout San Francisco, and never more so than during the SF Coffee Festival. Over several days in November specially curated exhibitors alongside some of the Bay Area’s top coffee roasters come together to share in their craft of the nation’s favorite caffeinated beverage. Throughout the festival, visitors can sample a virtually endless selection of specialty coffees from around the country, accompanied by a live soundtrack provided by some of the best local bands and entertainment. And if you’re keen to learn more about the process that goes into your morning brew, chat to the many master roasters at their booths and join some of the expert-led panels exploring various aspects of the industry as a whole. Renegade Craft Fair Gathering each November in the airy Fort Mason Center Festival Pavilion, the Renegade Craft Fair is a veritable paradise for artists and design aficionados alike. Upwards of 300 artists and retailers set up shop each year to exhibit their creations and handmade goods, while a hearty selection of food and drink stands offer a great opportunity to socialize with your fellow creatives. November Film Festivals Continuing San Francisco’s cinema-centric trend, November is host to a plethora of cultural film festivals, including the Arab Film Festival, South Asian Film Festival and American Indian Film Festival. Those with an interest in social and environmental issues may also be keen to catch the Transgender Film Festival and the Save the Waves Film Festival. San Francisco International Auto Show Auto enthusiasts visiting San Francisco in November as in for a real treat in the shape of the San Francisco International Auto Show. For over half a century now, the Bay Area has been host each year to an incredible display of some of the world’s most impressive vehicles, from classic favorites to exotic sports cars and some of the newest tech in the game.
Robert Heaney
A San Francisco cable car overlooking Alcatraz Island
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Things to do in Downtown San Francisco

Set in the northeast corner of San Francisco overlooking the bay, Downtown takes in the Financial District as well as parts of Chinatown, North Beach and the Tenderloin. Its top-notch central location makes it a fine base for sightseeing, with world-class museums, a grand opera house and some of the city’s best shopping and dining, as well as easy transport links to other neighborhoods. Join us as we explore all the best things to do in Downtown San Francisco. Sightseeing in Style The rattle of the wheels, the distinctive clang of the bell, the squeal of the cables... if you can steel yourselves for long queues of increasingly tetchy tourists, the city’s iconic cable cars provide a great introduction to the city. Hop aboard these colorful wooden carriages at Powell and Market and enjoy the rollercoaster ride through this famously hilly city just as San Franciscans did way back when the cars first appeared in the 1870s. Brave souls can even ride the narrow platforms on the exterior of these rolling historic landmarks. Just remember to keep your phone in your pocket no matter how tempting that snap of Chinatown might be, and don’t lean outwards if you value your head! There are two lines running out of Downtown, with both terminating near Fisherman’s Wharf for fine views (and boats) out to Alcatraz Island. Of these, the Powell-Hyde line is the most popular because it passes crooked Lombard Street and affords spectacular views of Alcatraz as it crests the hills. This, naturally, makes it the most popular line for tourists, so plan accordingly if this is the route of your dreams, and travel at less busy times if you can. Embarcadero Highlights In a city with many instantly recognizable landmarks, the Ferry Building on the Embarcadero holds its own. Its soaring clock tower has been keeping time at the San Francisco Waterfront for over a century and its vast, arched interior is now home to a bustling marketplace full of artisan foodie stores, cute boutiques and tempting cafés and restaurants. Pair a classic SF sourdough with local cheeses and a classic California Cab Sauv, or grab unique souvenirs like honey and handcrafts from local producers. From here, it’s just a short harborside walk to the astonishing Exploratorium science museum, an interactive feast for kids young and old, and surely one of the most fun things to do in Downtown San Francisco. Ever fancied dancing with your own shadow or stepping inside a tornado? Then this is most definitely the place for you. Chinatown Downtown San Francisco is also where you’ll find the oldest Chinatown in North America. It’s where 19th-century San Franciscans had their Western minds blown by their first taste of shrimp dumplings and fluffy pork buns, so be sure to pay homage by doing the same – there are, of course, dozens of excellent dim sum restaurants to choose from. Jazz up your Insta feed with a selfie or six beneath the Dragon Gate and find further photo opportunities by the ornate red-and-green streetlights on Grant Avenue, as Chinese lanterns sway overhead in the breeze. Enjoy the peace and tranquility of a traditional temple, sample China’s national beverage in a traditional tearoom, unleash your inner Mariah in a karaoke bar, and discover your future at the Golden Gate Fortune Cookie Factory. At the very least, you’ll find out how thousands of these tiny treats are made by hand every day and get a chance to taste different flavors and toppings. We see a green tea fortune cookie in your future, for sure. Get Your Culture Fix Make time to hang out in the San Francisco Museum of Modern Art (SFMOMA). One of the largest modern and contemporary art museums on the planet, its collection of over 30,000 masterpieces includes paintings, sculptures, photography and more. View works by some of the greats, including Georgia O’Keeffe, Andy Warhol, Edward Hopper, Gerhard Richter and Frida Kahlo and head to the glass pavilion in the rooftop garden for ace views of SFMOMA’s sculpture collection and the San Francisco skyline. Expect grandiose performances in sumptuous surroundings behind the stately colonnaded facade of the War Memorial Opera House. This is the place to get your glad rags on, raise a monocle to your eye and see the world-class SF Ballet, Opera and Symphony in action. Or, for something with a few more chuckles than Madame Butterfly or La bohème, try the Punch Line comedy club over on Battery Street. Shopping and Nightlife Downtown San Francisco is a shoppers’ paradise, with Union Square at the heart of the action. Get your bearings on the plaza where a statue of – we kid you not – the Greek goddess Nike – is by far the most interesting feature, before foraying into the many streets that branch from it. It’s here that you’ll find a consumer cornucopia of upscale boutiques, souvenir shops and department stores galore running for several blocks in every direction. Give your bank manager a heart attack as you flit merrily from Saks Fifth Avenue to Apple and Louis Vuitton to, yup you guessed it, the flagship Nike store. As well as having a massive Target store, Metreon is a great place for family evenings out with entire floors dedicated to dining and movies. Grab your popcorn and brace yourself to experience the latest blockbuster on a towering IMAX screen – at 75 feet it’s one of the tallest in North America. As you’d expect from one of America’s most popular cities, San Francisco's nightlife scene is a joy, with much of it centered in and around Union Square. Craft beer fans can bar hop between perennial faves including the Golden Gate Tap Room and Bartlett Hall’s in-house brewery, while down on 11th Street at the edge of SoMa is where you’ll find some of the best clubs in town – from the bass-thudding fun of Audio SF to risqué drag performances at LGBTQ+ favorite Oasis. Save on things to do in Downtown San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
San Francisco City Hall illuminated in festive colors
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Christmas in San Francisco

If you’re looking for a festive city break brimming with holiday spirit, it’s hard to beat Christmas in San Francisco. From delightful winter displays to enchanting traditional performances and a host of unique seasonal events, it’s hard to beat the festive wonder of the Bay Area at the holidays. Festive Displays Union Square No area is quite so quintessential to Christmas in San Francisco as Union Square. This teeming commercial hub transforms throughout the holiday season into the beating heart of all things Christmas in the Bay Area. The San Francisco holiday season kicks off with the lighting of the Macy’s Christmas Tree in late November, traditionally taking place on the first Friday after Thanksgiving. Hundreds of locals and visitors alike come out to watch the event and embrace the festive spirit, as Union Square becomes a veritable winter wonderland brimming with seasonal spirit. Running in parallel to the early Christmas festivities, Union Square is also host each year to the Bill Graham Menorah in celebration of Hanukkah. Each night of the Jewish festival of lights is marked by the lighting of a candle atop the giant candelabra, accompanied by a hearty gathering filled with live music and a great deal of merriment. You’ll find all manner of ways to get into the holiday spirit around Union Square, whether it’s taking the kids to Macy’s to visit Santa Claus and awe at the frolicking, adoptable animals in the SPCA’s Holiday Window or showing off your moves on the Union Square Ice Skating Rink before grabbing some holiday deals at Westfield Shopping Center. Fisherman’s Wharf One of the Bay Area’s top attractions becomes ever more exciting throughout the holidays, hosting a number of festive events throughout the season. Rivaling the main display on Union Square, Pier 39 goes a step further by lighting its Christmas tree multiple times an evening from late November to early January, synchronized to a fanfare of holiday music. In much the same way, the Pier also celebrates Hanukkah with its own giant menorah at the Entrance Plaza, lit up each night of the Jewish festival. At the opposite end of Fisherman’s Wharf, Ghirardelli Square hosts its own diverse program of holiday celebrations, complete with the obligatory Christmas Tree display and Hanukkah festivities. In years past, the square has also been known to put on an outdoor cinema showcasing a number of popular holiday movies throughout the season. Always a popular sight on the waterfront is the Fisherman’s Wharf Decorated Boat Parade, held each year in partnership with the St. Francis Yacht Club. Usually falling in mid-December, the parade sees local boats of all shapes and sizes adorned in festive lights and decor as they sail along the bay. Those who are particularly keen can pay to watch from the official starting line while enjoying a special holiday buffet. Fairmont Hotel If magical holiday displays and an exuberant seasonal atmosphere are what you’re looking for, be sure to visit the Fairmont Hotel at the top of Nob Hill. Each year, this luxury hotel goes all out on its holiday display, erecting a life-sized gingerbread house right in its main lobby. Large enough for adults to walk through, the charming display is made all the more enchanting by the miniature railway encircling the house. Seasonal Events SantaCon You’d better watch out, as Santa Claus is coming to town in his masses! For a day each December, Union Square and its surrounding streets, bars and venues get overtaken by a colossal procession of Christmas characters, most of which end up in quite the drunken state as the day rolls on. This Santa-themed celebration comes complete with caroling, costume contests and stockingfuls of merriment. Though entirely free to enter, SantaCon asks that visitors bring unwrapped toy donations of any size and value to help local charity drives aimed at disadvantaged families across the city. And, of course, festive fancy dress is highly encouraged! The Great Dickens Fair For a series of weekends throughout the holiday season, the city hosts The Great Dickens Christmas Fair, complete with festive market stalls among an impressive replica of Victorian London. Visitors can enjoy various Victorian-themed events and pick up some treasures while exploring the world which so inspired the famous nineteenth-century writer. New Year’s Eve Seeing out the holiday season, the Bay Area is considered to be among the top five destinations in the United States to spend New Year’s Eve, and that certainly isn’t without merit. Like many cities, San Fran veritably lights up with activity for the twilight hours of the year, with many of its top restaurants, bars and venues filled to the brim with jovial revelers. Throughout the night, the city hosts a number of popular live events and concerts to beckon in the turn of the new year. As the night reaches its peak, many flock to the waterside to watch as barges 1,000 feet out in the bay set off a magnificent firework display, illuminating their surroundings in a blaze of vibrant color. The most popular site to catch the show is typically just south of the Ferry Building near Pier 14. Holiday Performances Known for its incredible entertainment scene, it should come as no surprise that San Francisco also hosts a variety of limited-time performances throughout the holiday season, many of which have become a staple of local holiday tradition. Tickets to any of these performances typically sell out fast, so you’ll want to keep a keen eye out when they become available. Nutcracker Ballet Step into the magical wonderland of toy soldiers in this classic ballet performance of the Nutcracker, performed by a kaleidoscope of over 150 dancers as they battle the King of Mice and dance through the land of the Sugar Plum Fairy. Accompanied by a fantastic live orchestra performing Tchaikovsky’s beloved score, this is a truly enchanting performance to catch during the holiday season. A Christmas Carol Perhaps one of the most popular Bay Area holiday traditions is to bag a ticket to a theater performance of Charles Dickens’ festive classic, A Christmas Carol. Each year, the American Conservatory Theater puts on their own delightful adaptation of the classic tale, with a bubbly cast, vibrant costumes and a host of spooky ghosts.
Robert Heaney

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