Best San Francisco Souvenirs

Published: July 18, 2024
Selection of San Francisco souvenirs including cable car and Golden Gate Bridge ornaments

What will you bring home from San Francisco, besides a California tan, flowers in your hair, several cable car selfies and a wistful longing to be back in the Golden City’s foggy embrace? Our guide to the best San Francisco souvenirs includes everything from fortune cookies to whale feed (no, that isn’t a typo) and ensures you’ll pick the perfect memento to remember your trip by. Read on for our top picks and where to find them...

Tacky Treasures

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Even a city as cool as San Francisco isn’t immune to the commercial potential of tacky tourist trinkets. But there’s joy to be found in those inexpensive little reminders of vacations well spent: the Golden Gate Bridge fridge magnet, a cuddly toy emblazoned with the ‘I ♥ SF’ logo’, an Alcatraz keychain, a mug bearing the (oh-so-true) sentiment ‘I left my heart in San Francisco’. You’ll find all these and more in stores affiliated to official tourist attractions, plus countless other variations in random gift shops citywide.

But there are two ubiquitous ‘tacky’ San Francisco souvenirs you really shouldn’t leave town without. Spend any time in the city and you’ll soon understand why it's one of the last places on the planet to retain working foghorns, their great plaintive parps guiding ships safely under the Golden Gate Bridge whenever those famously dense banks of San Francisco fog envelop the city. Which is frequently, especially during the Bay Area’s foggy summer season – or ‘Fogust’ as the locals have punningly nicknamed it. Step forward the San Francisco fog globe, a clever variation on the traditional snow globe that, when shaken, shrouds the attraction inside in a dense pea-souper. Magical.

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Also synonymous with San Francisco are the squealing cables, clanging bells and rattling wooden carriages of the MUNI cable car system. Riding these rolling National Historic Landmarks up and down the city’s rollercoaster streets is one of San Francisco’s must-do experiences. And what better memento of your journey than an adorable mini cable car of your very own, with authentic wooden frame and moving wheels? Find yours in the shop at the Cable Car Museum alongside a range of other official merchandise (the MUNI logo tees are pretty cool, too).

Cultural Souvenirs

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If you’re looking for something a little more... highbrow, make like Jack Kerouac and head for the City Lights bookstore where Chinatown and North Beach meet. It’s here (and in nearby bar Vesuvio) that Kerouac used to hang out with fellow beatniks, making it something of a spiritual home of the Beat Generation. Drop by for a browse and pick up a souvenir copy of On The Road or Ginsberg’s Howl and Other Poems, the latter of which saw City Lights embroiled in an obscenity trial when it first published the collection in 1956.

San Francisco’s museum shops are another great way to pick up unusual souvenirs and gifts. Always dreamed of owning a skateboard adorned with one of Andy Warhol’s soup-can paintings? Jeff Koons-style balloon dog bookends? Frida Kahlo in wooden doll form? Lichtenstein jigsaw puzzle? Then look no further than the arty emporium at SFMOMA in the heart of Downtown. NB: custom art prints are also available for something a little more traditional.

Take a little piece of the Exploratorium home with you: the huge curiosity shop of this astonishing interactive arts and science museum is brimful of colorful apparel, cool science kits and all manner of mindbending puzzles, gadgets and optical illusions.

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Or add a little more levity to your souvenir gifts at the Pirate Supply Store on quirky Valencia Street south of Downtown. Pick up an eye-patch, (fake) parrot and cutlass for the Jack Sparrow in your life, as well as stocking up on those other seafaring essentials: scurvy medication and whale feed.

Sport is also big business in San Francisco where even those with a passing interest are sure to have heard of baseball behemoths the San Francisco Giants and the 49ers, one of the most successful American football teams of all time. Pick up caps, shirts and all manner of other memorabilia at their official stadium shops and at outlets throughout the city.

Foodie Favorites

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Sourdough bread has been a staple of San Francisco life since treasure seekers first brought it here in the California Gold Rush of 1849. Even the 49ers mascot, Sourdough Sam, is named in its honor. You’ll find freshly baked loaves in every San Francisco bakery worth its salt, but locals swear by the Boudin Bakery in Fisherman’s Wharf, perhaps because it too was established in that fateful year of 1849. Stay for a burger or pizza (sourdough bun and base, natch), or grab a crusty loaf to take away and try to resist tearing into it like a wild animal before you get home.

Want more baked goods? Chinatown’s tiny Golden Gate Fortune Cookie Factory assembles thousands of the crunchy clairvoyant treats by hand every day. You can even have custom-made fortunes included to really creep out superstitious family members when they read their super-accurate predictions.

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There’s yet more gluttonous indulgence to be had in the shape of San Francisco’s damn fine coffee and moreish homemade chocolate. The city’s exploding specialty coffee scene has seen dozens of roasteries pop up over the last few years, including the likes of SoMa’s Sightglass with their signature Owl’s Howl espresso, and Sextant, the only independent Ethiopian trader currently roasting and brewing coffee in the US. Ritual Coffee’s roastery in the Mission district is one of the city’s pioneers and has been serving up the finest single-origin coffees from the Americas to grateful San Franciscans since 2005. Grab some beans from one (or all) of these fine establishments, for a San Francisco souvenir with a touch of class.

Hopeless chocoholics should make for historic Ghirardelli Square, where the chocolate and ice-cream emporium, chocolate tasting experience, chocolate café and pop-up chocolate shop from the legendary Ghirardelli Chocolate Company are enough to put Willy Wonka in the shade. Connoisseurs of the sweet stuff can find something with a little more local flavor at Dandelion Chocolate in the Mission. Take a tour of the factory to see expert chocolatiers conjure confectionery out of cocoa beans before your very eyes, then grab a bar (or six) which, with apologies to expectant chocolate-loving friends and family back home, will almost certainly not survive the flight.

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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San Francisco Itinerary – 3 Days in San Francisco for First Timers

Traveling to San Francisco for a long weekend? If you’ve got 3 days in San Francisco to plan, check out this suggested list of things to do for ideas. This popular San Francisco itinerary is designed to showcase a wide variety of attractions and activities, and to appeal to visitors really looking for that authentic “San Francisco experience.” This 3 day itinerary includes: Hop-on Hop-off Big Bus Sightseeing Tour California Academy of Sciences de Young Museum Legion of Honor SFMOMA Aquarium of the Bay Exploratorium Escape From the Rock Madame Tussauds San Francisco Bridge 2 Bridge Cruise Ripley's Believe it or Not! Only have a few days in San Francisco? We’ve also put together a 1 day and 2 day itinerary. Save on Attraction Admission Pick up a 3-Day Go San Francisco® Card and save off combined admission vs paying at the gate. Remember, this 3 days in San Francisco itinerary is just one of many ways to experience San Francisco. The Go San Francisco® Card gives you the flexibility to create your own itinerary, so you can choose from dozens of top attractions and create a vacation tailored to your interests. Looking for more things to do? - we've got a list of how to spend 5-7 days in San Francisco. Or, try our popular California road trip itinerary, which covers top San Diego, Los Angeles, and San Francisco attractions. DAY 1 Stop #1: Big Bus San Francisco Sightseeing Tour This Hop-on Hop-off San Francisco Bus Tour is the perfect addition to your itinerary, and an easy way to get around the city while sightseeing. Tour guides are entertaining and knowledgeable, and you’ll see some of the best sights of the city, including the Golden Gate Bridge, Chinatown, North Beach, Fisherman's Wharf, and more Your ticket is good for a full 48 hours, so you can use it to hop on and off at your leisure. As a bonus, your ticket also includes a selection of free walking tours. Join up with one of these three tours at designated stops to see more of each neighborhood: Chinatown Walking Tour, North Beach Walking Tour, or Barbary Coast Walking Tour. Getting In: Hop On Hop Off Big Bus San Francisco Bus Tour tickets are included on the Go San Francisco Card. Stop #2: California Academy of Sciences No San Francisco visitor should miss the chance to explore the dazzling and delightful California Academy of Sciences. Comprised of four distinct areas – a natural history museum, an aquarium, an all-digital planetarium, and a four-story rainforest – there’s no end to the things to do at this attraction. This attraction is not just entertaining or informative, it’s also on the cutting edge of research and conservation. Scientists based here are making discoveries and developments that have the potential to improve the environment and change the world! They’ve even got a beautiful, 2 1⁄2 acre “living roof,” just one of their many eco-friendly innovations. There are a number of special programs and events that frequently run at the California Academy of Sciences, too, so be sure to check their calendar before you visit to see what's on. We recommend reserving between 1-2 hours for this attraction. Getting In: California Academy of Sciences tickets are included on the Go San Francisco Card. Stop #3: de Young Museum Head back to Golden Gate Park to visit one of the other finest museums in the city -- the de Young Museum. This gorgeous facility works to integrate art and nature and architecture all into one cohesive aesthetic experience, making it one of the most unique institutions on the west coast. Their collections span millennia, featuring everything from ancient African art to contemporary painting. They also have a strong body of American painting from the seventeenth to twenty-first centuries. Insider Tip: Be sure to head up the observation tower for an expansive aerial view of Golden Gate Park. We recommend reserving between 1-2 hours for this museum -- perhaps more if you have an art lover in your party. They also have a lovely cafe for a nice coffee break! Getting In: de Young Museum tickets are included on the Go San Francisco Card. Stop #4: Legion of Honor Located just north of Golden Gate Park, the beautiful Legion of Honor museum is another great artistic attraction. Designed to look like an eighteenth-century French palace, this institution is beautiful inside and out. Exhibits span a wide variety of artistic genres and nearly 4,000 years of history, so there's no telling what you mind find inside! Highlights include Ancient Art and European painting, featuring works by El Greco, Rembrandt, Monet, and more. A favorite is Rodin's iconic sculpture "The Thinker," which is located outdoors in the Court of Honor. We recommend reserving about 1-2 to explore the Legion of Honor. Getting In: Legion of Honor tickets are included with the Go San Francisco Card. DAY 2 Stop #1: SFMOMA This must-see San Francisco attraction is an excellent way to start off another day of your vacation. The San Francisco Museum of Modern Art (SFMOMA) has recently undergone a multi-year renovation project that has totally transformed this amazing space. It's one of the best museums on the west coast dedicated to contemporary and modern art. They also have a unique focus on living artists from the Bay Area. You'll find all your favorite artists represented in their vast collections, from Klee to Calder to Stieglitz. We recommend arriving when the museum first opens to avoid the bulk of the crowds. Set aside at a few hours for this engaging museum -- more if you've got real art lovers in your group. Getting In: SFMOMA tickets are included on the Go San Francisco Card. Stop #2: Aquarium of the Bay Now it's time to head up to the Fisherman's Wharf waterfront neighborhood for some prime explorations of the most popular locales in the city. Pop into the fascinating Aquarium of the Bay, which is consistently a family-favorite attraction. It exclusively features specimens from the San Francisco Bay, from jellyfish to giant octopi! You won’t want to miss their clear crystal tunnel system, with more than 300 feet of amazing views of over 20,000 marine creatures and plants. It’s a surreal experience to feel like you’re walking underwater! Another popular exhibit with kids is "Touch the Bay," where you can actually reach into water and feel sharks, rays, and sea stars. We recommend reserving at least an hour for this attraction. Getting In: Aquarium of the Bay tickets are included on the Go San Francisco Card. Stop # 3: Exploratorium Also located near the waterfront is the kid-centric Exploratorium. It's a highly interactive museum, with tons of opportunities for your kids to touch and play with hundreds of different exhibits. You'll find everything from fun, climbable outdoors exhibits to science-focused exhibits like viewing sea creatures through a microscope. Adults can have fun, too! Just check out the more inventive exhibits and learn about San Francisco's truly creative culture. It's also really worth your time to consult their website before you visit. They have activities organized by theme online, and it's a good way to plan out what you want to tackle first. Getting In: Exploratorium tickets are included on the Go San Francisco Card. Stop #4: Escape From the Rock Cruise End the day with a truly enjoyable cruise that heads out towards the infamous Alcatraz Island. Sail under the beautiful Golden Gate Bridge, out to the Bay, and past this sinister prison while listening to informative narration from your crew. And it's not just about what you see in front of you, either -- you'll also be regaled with stories about famous crooks and criminals who served some time in Alcatraz, including tales about famous escape efforts that have inspired so many films. The cruise itself last for one and a half hours; please arrive at least 30 minutes prior to your desired departure time. No reservations required. Please not that this cruise does not include a landing at Alcatraz Island itself; if you're interested in visiting the prison, purchase your Go San Francisco Card directly from Alcatraz Cruises. Getting In: Escape From The Rock Cruise tickets are included on the Go San Francisco Card. DAY 3 Stop #1: Madame Tussauds San Francisco Begin your last day with a return to the popular Fisherman's Wharf neighborhood. Stop by Madame Tussauds San Francisco for a truly special experience that only Madame Ts can produce. Meet celebrities from music to Hollywood to politics and snap your photo with your favorite. It's a fun way to keep the kids entertained, and it's also an informative romp through pop culture's most important figures and moments in time, from Elton John to Rosa Parks. We recommend reserving about an hour to explore this attraction. You may experience lines, but probably not first thing in the morning. Getting In: Madame Tussauds San Francisco tickets are included on the Go San Francisco Card. Stop #2: Bridge 2 Bridge Cruise Next on your itinerary, you’ll want to continue to explore San Francisco by water! The Bridge 2 Bridge Cruise is actually the only cruise in the area that sails under both the Golden Gate Bridge and the Bay Bridge (hence its name), and is a totally relaxing activity. You’ll also see a number of iconic sights from San Francisco’s shoreline and maritime history, including the infamous Alcatraz and Treasure Island. So there's an educational component, too, for those of you traveling with curious explorers of all ages. If you're wondering, the big difference between this cruise and the Escape from the Rock cruise is that this option features a more wide-ranging survey of San Francisco maritime culture and history, and less information about Alcatraz itself. Pick one, or enjoy them both! Remember to pick up your ticket in advance at the booth prior to boarding the vessel. We recommend arriving at least 15 in advance of your desired sail time. Reservations are required for this cruise. Getting In: Bridge 2 Bridge Cruise tickets are included on the Go San Francisco Card. Stop #3: Ripley's Believe it or Not! This is another destination the kids will love. The endlessly fascinating Ripley's Believe it or Not! makes for an astonishing and fully entertaining last stop of the trip. Filled with the bizarre, the strange, and the wonderful, Ripley's has been delighting and puzzling visitors for generations. With hundreds of crazy exhibits -- many of them new each year -- there's something for adults to like, too. An area that absolutely everyone loves is the Toy / Candy Factory, which offers hundreds of different classic and contemporary sweet treats. Be prepared for the nostalgia when you see your favorite childhood candy for sale! A visit here typically takes about two hours, so plan accordingly based on your dinner ideas. Getting In: Ripley's Believe it or Not! San Francisco tickets are included on the Go San Francisco Card. Let’s Recap This 3 days in San Francisco itinerary really shows you the best and the brightest of the City by the Bay. The wide variety of things to do and places to go on your three days in San Francisco will leave you feeling like you’ve gotten a true feel for the city. Save on combined admission costs vs paying at the gate when you visit all of these attractions with a 3-Day Go San Francisco® Card. You can also save even more with included extra discounts on dining, shopping, and additional attractions!
Katie Sagal
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Visiting the Exploratorium - Discount Ticket Admission, Tips & More

The San Francisco Exploratorium is an internationally renowned museum of science, art, and human perception, located at Pier 15 in the heart of San Francisco's vibrant Embarcadero. A perfect destination for families, this wonderful museum contains more than 600 interactive exhibits and experiences which create a culture of learning through innovative environments, programs, and tools that nurture curiosity. Families visiting San Francisco should definitely plan to visit the Exploratorium and all of its wild and wonderful exhibits. Get the most out of your visit to this fun educational institution with these tips and ideas. Looking for Exploratorium Discount Tickets? We’ve got you covered – Exploratorium admission is available with the below money saving options, so you can choose the attraction pass that’s right for you: 1. All-Inclusive Pass – All you can do. Includes admission to dozens of attractions. 2. Explorer Pass – Choose as you go. Includes admission of up to 5 attractions. 3. Build Your Own Pass – Select the attractions you want to visit prior to visiting. See all available San Francisco passes, attractions & prices. Families shouldn't miss out on this amazing institution during their San Francisco vacation – it is, after all, the most experimental museum in the world! When to Visit Arriving early is always a safe bet, and weekdays are going to be less crowded than weekends. We recommend either aiming to be there when they open, or arriving sometime in the mid afternoon (after the lunchtime crowd leaves). Gallery 1: Human Phenomenon Exploring human thoughts, feelings, and social behavior through a variety of interactive exhibits, this is one fun place to start exploring this attraction. Kids can build, sit, play, listen, and more in these exhibits. Some of the current exhibits include exquisite Balinese masks, a bronze hand, a cloud ring, and more more. Gallery 2: Tinkering This gallery is bound to be the most popular with creative and crafty kids. It's filled with fascinating machinery, exhibits, and tools that all boast interactive components that allow visitors to play, create, and test out their inventions. Some featured exhibits in this gallery include the amazing Tinkerer's Clock, the super fun Marble Machines (build your own marble maze!), and the Art of Tinkering exhibition. Gallery 3: Seeing and Listening One of the central galleries of this attraction, the Seeing and Listening space is filled with activities and exhibits that highlight these all-important senses. Kids and adults alike can play with colors, shadows, sights, and sounds to get a feel for how light and sound work, and to gain a great understanding of scientific processes. Create colorful shadows. Paint with soap film. Wander through the monochromatic room where everything is drained of color. Marvel at a giant mirror (once part of a NASA flight simulator). And much more! Gallery 4: Living Systems Explore the growing story of, well, everything! See the living world from great to small as you learn about DNA, microorganisms, and entire ecosystems. Explore Plankton Populations to imagine what life is like on a totally different scale. Use special lenses to actually see this microscopic creatures who are responsible producing approximately half of the oxygens humans breathe each year. Explore live data from the NOAA tide station by the Golden Gate Bridge to see what the current tides are nearby and learn about how the tides have a monumental effect on life in the water. There’s even a microscopic imaging station to give you a glimpse of what cells look like up close! Gallery 5: Outdoor Exhibits The Exploratorium actually has an entire series of exhibits in their exterior space, many of which are dedicated to exploring natural phenomena, physical curiosities, and feats of human ingenuity. Some of their most popular outdoor exhibits include the Over the Water collection of temporary art exhibits, in which the pieces each reflect something abut the Exploratorium's unique location in San Francisco, and the 27-foot-tall Aeolian Harp, built for the museum by artist Doug Hollis in 1976. In warmer weather, be sure to check out the interactive Remote Rains exhibit, which actually reproduces realistic weather patterns under a bright orange umbrella. BONUS! Enjoy at-home fun with Exploratorium Science Snacks. These snacks aren’t the kind you can eat, but instead they’re fun mini-experiments that teach kids basic scientific principles and practices. They’re great hands-on activities that often model the larger exhibits at the Exploratorium. Visit their website for details. Gallery 6: Observing Landscapes Focusing on the natural history and ecology of the San Francisco Bay region, this gallery includes exhibits that trace human and natural forces on the landscape around you. Scope out sediment cores from around the Bay to see what's going on underneath the earth, follow the digital footprints of San Francisco residents as they go about their days, and peek at a live oyster colony. Nearby Attractions The Exploratorium is conveniently located on the waterfront, just a short jaunt from the bustling neighborhood of Fisherman’s Wharf. There, you can enjoy everything from Madame Tussauds to a number of popular cruises and tours. Madame Tussauds This is is everyone's favorite wax museum, filled with a variety of exhibits and themed rooms that appeal to broad interests. It's particularly suited for kids, too, because of their cultural and historical focus. Getting In: Madame Tussauds tickets are included with the Go San Francisco Card. Hop-on Hop-off Big Bus San Francisco Tour   Fisherman's Wharf is also a pickup point for the famous Big Bus San Francisco tours, vehicles that provide convenient hop on and off service throughout the city. Getting In: Big Bus San Francisco tickets are included with the Go San Francisco Card. If you're looking for more information about how to explore San Francisco, including transportation information, check out our Getting Around San Francisco guide. Places to Eat Nearby If you choose not to eat at the Exploratorium itself, there are plenty of dining choices on the waterfront. The nearby Grumpy’s Restaurant & Pub is a local favorite that serves classic pub fare plus a full breakfast menu. Or, choose something a bit more chic by dining at Café de Stijl, a casual eatery (owned & designed by a local architect!) specializing in French fare. Looking to be right on the water? Head up to Pier 23 for the Pier 23 Café. Save on Admission with a Go San Francisco Card Remember, the Go San Francisco® Card is the best choice for maximum savings and flexibility, which includes Exploratorium tickets, plus admission to your choice of other top attractions. Save up to 55% on top museums, tours, and activities vs. paying at the gate. Visit multiple San Francisco attractions for one low price.
Katie Sagal

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