Best San Francisco Souvenirs

Published: July 18, 2024
Selection of San Francisco souvenirs including cable car and Golden Gate Bridge ornaments

What will you bring home from San Francisco, besides a California tan, flowers in your hair, several cable car selfies and a wistful longing to be back in the Golden City’s foggy embrace? Our guide to the best San Francisco souvenirs includes everything from fortune cookies to whale feed (no, that isn’t a typo) and ensures you’ll pick the perfect memento to remember your trip by. Read on for our top picks and where to find them...

Tacky Treasures

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Even a city as cool as San Francisco isn’t immune to the commercial potential of tacky tourist trinkets. But there’s joy to be found in those inexpensive little reminders of vacations well spent: the Golden Gate Bridge fridge magnet, a cuddly toy emblazoned with the ‘I ♥ SF’ logo’, an Alcatraz keychain, a mug bearing the (oh-so-true) sentiment ‘I left my heart in San Francisco’. You’ll find all these and more in stores affiliated to official tourist attractions, plus countless other variations in random gift shops citywide.

But there are two ubiquitous ‘tacky’ San Francisco souvenirs you really shouldn’t leave town without. Spend any time in the city and you’ll soon understand why it's one of the last places on the planet to retain working foghorns, their great plaintive parps guiding ships safely under the Golden Gate Bridge whenever those famously dense banks of San Francisco fog envelop the city. Which is frequently, especially during the Bay Area’s foggy summer season – or ‘Fogust’ as the locals have punningly nicknamed it. Step forward the San Francisco fog globe, a clever variation on the traditional snow globe that, when shaken, shrouds the attraction inside in a dense pea-souper. Magical.

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Also synonymous with San Francisco are the squealing cables, clanging bells and rattling wooden carriages of the MUNI cable car system. Riding these rolling National Historic Landmarks up and down the city’s rollercoaster streets is one of San Francisco’s must-do experiences. And what better memento of your journey than an adorable mini cable car of your very own, with authentic wooden frame and moving wheels? Find yours in the shop at the Cable Car Museum alongside a range of other official merchandise (the MUNI logo tees are pretty cool, too).

Cultural Souvenirs

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If you’re looking for something a little more... highbrow, make like Jack Kerouac and head for the City Lights bookstore where Chinatown and North Beach meet. It’s here (and in nearby bar Vesuvio) that Kerouac used to hang out with fellow beatniks, making it something of a spiritual home of the Beat Generation. Drop by for a browse and pick up a souvenir copy of On The Road or Ginsberg’s Howl and Other Poems, the latter of which saw City Lights embroiled in an obscenity trial when it first published the collection in 1956.

San Francisco’s museum shops are another great way to pick up unusual souvenirs and gifts. Always dreamed of owning a skateboard adorned with one of Andy Warhol’s soup-can paintings? Jeff Koons-style balloon dog bookends? Frida Kahlo in wooden doll form? Lichtenstein jigsaw puzzle? Then look no further than the arty emporium at SFMOMA in the heart of Downtown. NB: custom art prints are also available for something a little more traditional.

Take a little piece of the Exploratorium home with you: the huge curiosity shop of this astonishing interactive arts and science museum is brimful of colorful apparel, cool science kits and all manner of mindbending puzzles, gadgets and optical illusions.

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Or add a little more levity to your souvenir gifts at the Pirate Supply Store on quirky Valencia Street south of Downtown. Pick up an eye-patch, (fake) parrot and cutlass for the Jack Sparrow in your life, as well as stocking up on those other seafaring essentials: scurvy medication and whale feed.

Sport is also big business in San Francisco where even those with a passing interest are sure to have heard of baseball behemoths the San Francisco Giants and the 49ers, one of the most successful American football teams of all time. Pick up caps, shirts and all manner of other memorabilia at their official stadium shops and at outlets throughout the city.

Foodie Favorites

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Sourdough bread has been a staple of San Francisco life since treasure seekers first brought it here in the California Gold Rush of 1849. Even the 49ers mascot, Sourdough Sam, is named in its honor. You’ll find freshly baked loaves in every San Francisco bakery worth its salt, but locals swear by the Boudin Bakery in Fisherman’s Wharf, perhaps because it too was established in that fateful year of 1849. Stay for a burger or pizza (sourdough bun and base, natch), or grab a crusty loaf to take away and try to resist tearing into it like a wild animal before you get home.

Want more baked goods? Chinatown’s tiny Golden Gate Fortune Cookie Factory assembles thousands of the crunchy clairvoyant treats by hand every day. You can even have custom-made fortunes included to really creep out superstitious family members when they read their super-accurate predictions.

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There’s yet more gluttonous indulgence to be had in the shape of San Francisco’s damn fine coffee and moreish homemade chocolate. The city’s exploding specialty coffee scene has seen dozens of roasteries pop up over the last few years, including the likes of SoMa’s Sightglass with their signature Owl’s Howl espresso, and Sextant, the only independent Ethiopian trader currently roasting and brewing coffee in the US. Ritual Coffee’s roastery in the Mission district is one of the city’s pioneers and has been serving up the finest single-origin coffees from the Americas to grateful San Franciscans since 2005. Grab some beans from one (or all) of these fine establishments, for a San Francisco souvenir with a touch of class.

Hopeless chocoholics should make for historic Ghirardelli Square, where the chocolate and ice-cream emporium, chocolate tasting experience, chocolate café and pop-up chocolate shop from the legendary Ghirardelli Chocolate Company are enough to put Willy Wonka in the shade. Connoisseurs of the sweet stuff can find something with a little more local flavor at Dandelion Chocolate in the Mission. Take a tour of the factory to see expert chocolatiers conjure confectionery out of cocoa beans before your very eyes, then grab a bar (or six) which, with apologies to expectant chocolate-loving friends and family back home, will almost certainly not survive the flight.

Image of Cocoa, Dessert, Food, Chocolate,

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Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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San Francisco in September

Fall is one of San Francisco’s most alluring seasons. As the summer fogs abate, September promises clear skies and balmy temperatures ahead of the trees commencing their spectacular annual display of gold, copper and rust-red colors in October and November. Read on to find out why you should visit San Francisco in September. Visiting San Francisco in September Average Temperature: 55–69°F • Average Rainfall: 2 days/mth • Average Sunshine: 9 hours/day If San Francisco summers are known for their fogs, then September is a breath of fresh air. It’s now that San Franciscans put ‘Fogust’ firmly behind them and hit the beach, taking advantage of the warm, sunny conditions and azure skies to top up those California tans. Unusually, San Francisco's fall months are often warmer than summer, with temperatures tending to peak in the high 60s and low 70s in September. It’s a fine time to visit, but not just on account of the pleasant weather. With tourist season done and dusted the crowds, like the fog, have withdrawn and hotel prices have begun to ease. There are some fine festivals and events too, especially around Labor Day Weekend at the beginning of the month. Top tip: don’t be fooled by the balmy days – you’ll still want to layer up for evenings out. Think jeans and light sweaters for al fresco cocktails, and a jacket if it’s breezy. Things to do in September If you’re going to hit the beach in San Francisco, do it in September. Sure, those waters are no good for swimming due to the dangerous riptides and bone-chilling temperatures. But, if the sound of crashing surf sets your heart soaring, and you’re into Insta-perfect coastal vistas, the city’s beaches are great places to while away a few hours. Head to Ocean Beach for the city’s longest stretch of wild, rugged beach, where fine golden sands, rolling waves and rocky outcrops are the order of the day. Nearby Baker Beach is a fine spot for sunny strolls accompanied by what are arguably the best beach views in town. Flanked by cypress trees, native wildflowers and Mediterranean shrubs, it’s located on the edge of the Presidio with close-up views of the Golden Gate Bridge and Marin Headlands beyond. If you do fancy a dip on a hot day, make for the Aquatic Park cove in the Maritime National Historical Park – its calm clear waters are well protected and safe for swimming, and you’ll enjoy front-row seats for views of the historic ships docked over at Hyde Street Pier. Sticking with the seaside theme (it is ice cream weather, after all!), Fisherman’s Wharf stretches along much of San Francisco’s northern waterfront and offers a cornucopia of activities, including a host of old-fashioned seaside entertainments. Here’s where you’ll find major attractions like the USS Pampanito WWII submarine, the Madame Tussauds Wax Museum and the aforementioned restored sailing ships at Hyde Street Pier. It’s also home to Pier 39, one of San Francisco’s must-visit attractions. Say hey to the resident sea lion colony then head to the Aquarium of the Bay, where another 20,000 sea critters (give or take) await you. The pier also boasts dozens of cafes and restaurants alongside thrill rides, VR experiences, old-school gaming arcades and even a carousel! Don’t miss the Musée Mécanique, an absolute labor of love that’s chock-full of arcade games, automata and other weird and wonderful devices of yore. Play classic pinball machines, find out where you rank on the kiss-o-meter (from amateurish to hot stuff), and try not to have nightmares after coming face to face with Laffing Sal, a cackling six-foot automaton with a missing tooth. After all that excitement, hop on a Bay cruise or head over to Alcatraz Island for a tour of its infamous penitentiary. What’s on in September? Sausalito Art Festival Labor Day can mean only one thing: the Sausalito Art Festival. 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Also in Golden Gate Park, the SF Opera traditionally kicks off its fall season with a free performance while, over in McLaren Park, the SF Shakespeare Festival performs one of the bard’s best-loved works, with a different play showcased each year. Save on attractions in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
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Thanksgiving in San Francisco 2019 - Things to Do in November & More

Looking for some things to do on Thanksgiving in San Francisco? We’ve got you covered. Here are a few suggestions for local attractions that will keep you and keep the family busy all weekend. Check out these suggestions for local activities and more seasonal things to do in November. There’s something to appeal to everyone on this list, from musical performances to shopping, and beyond. Here are our suggestions for Thanksgiving in San Francisco activities, including... Hop-on Hop-off San Francisco Bus Tour SFMOMA California Academy of Sciences Napa and Sonoma Wine Country Tour Indigenous People Sunrise Ceremony and more! Save on Attraction Admission Regular admission to a number of these San Francisco attractions is included on the Go San Francisco® pass. Choose as you go from dozens of top attractions and save up to 55% on combined admission vs paying at the gate. See all available passes, attractions & prices. Please note, some of these special November events may be separately ticketed and not included on the Go San Francisco® pass. Indigenous People Sunrise Ceremony Alcatraz Island Date TBA Image credit: Native News Online. Previously known as the Unthanksgiving Day Cruise, the Indigenous People’s Sunrise Gathering, at Alcatraz is a significant event to attend this holiday season. It’s an event designed to commemorate the 1969-71 occupation of Alcatraz by the “Indians of All Tribes” and to honor the tradition of indigenous peoples in the area. It’s a good opportunity for the kids to learn about the nuanced history of this famous holiday and a chance for everyone to give thanks for the things that really matter. If you're thinking about budget, it's also nice that kids under 5 ride for free! This is the only cruise running to Alcatraz on Thanksgiving Day. Getting In: Cruise tickets to the Indigenous People's Sunrise Gathering are not included with the Go San Francisco® pass. For more information and to purchase tickets, visit the attraction website. San Francisco Tree Lighting Union Square November 29, 2019 After Thanksgiving, it’s officially time to start getting excited about the holiday season. Why not all enjoy a few festive attractions that are sure to get the whole family into the holiday spirit? Check out the annual tree lighting in Union Square, scheduled this year for 6:00 pm on the Friday after Thanksgiving. While you’re in the neighborhood, consider a spin on the Union Square ice-skating rink, or at the one in the Embarcadero Center. Getting In: Admission to the Union Square tree-lighting is free. Black Friday Shopping Union Square & Westfield Shopping Center November 29, 2019 Many of us probably eschew holiday shopping on Thanksgiving itself. But it’s hard to resist the bargains of Black Friday events. The best places in San Francisco to get shopping done before the winter holidays are Union Square and the nearby Westfield Shopping Center. Union Square has a number of department stores (featuring Macy’s) and smaller independent shops as well. Westfield is a conventional mall, featuring dozens of stores with great deals. Getting In: Admission to Black Friday shopping is free. Remember to Save on Attraction Admission We listed just a few fun suggestions for things to do in November and Thanksgiving in San Francisco 2019. Of course, there are plenty of other activities to help fill your plans. Remember, many of these great options are included on the Go San Francisco® pass, where you can save up to 55% on combined admission vs paying at the gate. Please note, the November and Thanksgiving events taking place at some of these attractions may be separately ticketed and not included with the Go San Francisco® pass. Consider adding a few of these fun options to your November weekend itineraries.
Katie Sagal

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