Black Friday Giveaway

Win a VIP tour with Private Dining at Heineken Experience this Black Friday

Our Black Friday Giveaway has now ended.

WIN a VIP Tour for up to Four People with Exclusive Beer Tasting and Private Dining at the Heineken Experience

Go behind the scenes with a VIP tour in the home of Heineken.

You’ll get all the fun of a regular tour and loads more as your personal guide will take you on an even deeper dive into the story of Heineken. As well as all the secrets behind the Star, you’ll get a personalized Heineken gift and discover one of their hidden bars – Freddy’s or Henry’s. Styled entirely around people at the heart of Heineken these bars bring a splash of luxury to the lager.

It’s here that you’ll get to try five premium beers from the Heineken selection. All of which will be decadently paired with carefully selected delicious accompaniments.

Room for more? After your VIP Tour you’ll remain in the hidden bar for an evening of elegance as a private chef will prepare dinner just for you.

There’ll be no cap un-flipped in this VIP Heineken Experience. Proost!

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How to enter

For a chance to win this incredible prize, all you have to do is purchase any of our Amsterdam passes between 9AM Tuesday 22 November 2022 and 11:59PM Tuesday 29 November 2022. Once you’ve purchased, you’ll be automatically entered into the giveaway. Easy!

If you’re the lucky winner, we’ll contact you by email by December 15, 2022, so look out for us in your inbox.

Click here to view giveaway terms and conditions

Alice Padfield
Alice Padfield
Content Executive

Alice is a copywriter in the Content team at Go City®, where she combines her love for travel, literature, food and theatre to craft inspiring content for cultural explorers. From blog articles to TikToks, she creates engaging stories that help travellers uncover hidden gems and must-see spots in every city. Passionate about exploring new destinations, Alice shares her discoveries to help others curate unforgettable itineraries.

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Amsterdam All-Inclusive Pass Itinerary | Go City®

Did you know you can save up to 51% with an All-Inclusive Pass? If you visited the below attractions without our pass, you'd spend €189.45. With our pass, it's only €89. That's a total saving of €91.45. Read on for some Amsterdam inspiration and discover how you can save on your sightseeing. Buy a pass Day 1 total cost without a pass: €92.45 Day 1 Heineken Experience It’s 5PM somewhere. Visit the Heineken Experience to learn about this famous beer. Moco Museum - Banksy & More Next, head across the canal to this boutique gallery and admire its collection of modern art - it's just begging to be added to your ‘gram. Amsterdam Canal Cruise Enjoy the views from Amsterdam’s famous canals. THIS IS HOLLAND Enjoy a 5D flight simulator that takes you over the best sights in the country. Day 2 total cost without a pass: €43.50 Day 2 Rijksmuseum Start your day admiring Vermeers and Van Goghs at this popular museum. Tour de BonTon Among Amsterdam’s most controversial tourist attractions is its Red Light District and this tour is the perfect way to learn about this often-misunderstood industry. Day 3 total cost without a pass: €44.50 Day 3 Volendam, Edam & Windmills Bus Excursion For a day of delectably rubbery cheese, wooden crafts, pretty windmills and straight-off-a-postcard architecture, then this is the tour for you. This quintessentially Dutch excursion ticks off all the above and more! By visiting these attractions with an All-Inclusive Pass, you'll have saved 51% on your sightseeing. So, what you waiting for? It's time to get planning that Amsterdam adventure now! Buy an All-Inclusive Pass We calculate our savings by comparing the Go City price to the combined normal ticket values - these were last updated on August 9, 2023.
Go City Expert
Red Light District Amsterdam
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Guide to Amsterdam's Red Light District

One of the most talked about parts of the city, the Red Light District in Amsterdam is a must see. Iconic or infamous - whatever the stereotypes, there's a lot more to this historic neighbourhood than its reputation suggests. Learn more with our guide to the Red Light District, Amsterdam and discover the history of the De Wallen district.  What is the Red Light district? Situated in De Wallen, Amsterdam’s medieval city centre, the Red Light District is a lively part of town that unlike most European city centres offers a whole list of usually taboo services. Everything from prostitution to legalized drugs, as well as sex shows and shops. Having a close proximity to the city’s harbour, the area has long been a destination for those looking for services of a sexual nature whether it be sailors, soldiers or gentlemen since the middle ages. However, gone are the days when it was something to be ashamed of and now sex work is recognised as a legitimate form of employment. You may question where the name has its origins. The name “Red Light District” comes from the use of neon red lights featured in the doorways of parlours. Street prostitution is illegal in the Netherlands so for many, the use of a red neon light in a doorway is a smart trick to attract customers. What’s on offer in the Red Light District? The Amsterdam Pass will give you an in-depth tour into the city’s most controversial neighbourhood with a plethora of intriguing tales and noteworthy facts of the area. Starting at 7pm, these tours start as the sun sets and the area becomes alive. Apart from the obvious offerings that spring to mind, the Red Light District also has a host of interesting shops, museums and shows. The majority of these may revolve around vice but there are also opportunities to enjoy fashion and culture. With a number of former prostitute’s windows being transformed in the area, visitors can see a flurry of exhibition spaces and studios housing fashionable clothing stores, with cool shoe and streetwear brands lining the streets. Did you know? Regulation of sex workers health was not a recent government policy. Ever since 1810, when Napoleon controlled Amsterdam, prostitution was subject to health regulation with sex workers needing to pertain a permit to acknowledge they were healthy. Unfortunately this wasn’t to protect the workers from venereal diseases but rather soldiers, who were more likely to be the source. There is estimated to be around 25,000 sex workers working in the Netherlands with the majority residing in the Red Light District. Despite De Wallen being most famous for its Red Light District, it is also home to the city’s Chinatown if you’re looking for some tasty food from the Far East. Dotted throughout the neighbourhood are small sculptures and works of art relating to the area’s sordid found fame. How to act in the Red Light District For years the Red Light District was a rough place to visit but after the legalisation of prostitution in 2000, the efforts of authorities have ensured that it has become a safe and vibrant place for tourists to visit. However, there are some unwritten rules to follow. The women (and some men) working here are doing exactly that, work, so it is best not to film them directly or take pictures. In fact, earlier this year it was made illegal to stand and stare at sex workers when in a tour group. Drinking and taking drugs on the streets in the area are also frowned upon and should be restricted to the numerous bars and coffee shops in the area. You are also reminded to not yell or cause disturbances while there. Due to the areas affinity with all things vice, you are advised to refuse all offers from traders regarding drugs and bicycles. The police impose hefty fines on both the seller and buyer when caught. How to get to the Red Light District Amsterdam? As a popular destination you can take any one of these trams to arrive there: 2, 4, 11, 12, 13, 14, 17, 24 Dam. Being at the very centre of the old town, it’s hard to get lost but be sure to carry a map wherever you go. De Wallen, also known as Rosse Burt is popular part of the city for many who will happily point you in the right direction.
Katie Waller
kings day
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Getting Around Amsterdam and Info on Kings Day

Visiting Amsterdam and looking for more info about this "Kings Day" you keep reading about? You've come to the right place. Here, we'll give you all info about Kings Day you'll ever need, as well as a quick guide to getting around Amsterdam on this most celebrated of days. Read on, learn things, and be merry. Getting Around Amsterdam So, let's look at the most common ways people get around Amsterdam. Cars are out of the question, because many of the streets become car-free party zones. Bikes Bicycles are a huge part of Dutch culture, with much of the country's travel infrastructure designed around our two-wheeled friends. This is precisely true for Amsterdam, too, with countless cycle lanes and cycle-friendly zones prevalent across the city. While bringing or buying one might be out of the question for a short stay, why not rent a bike? That way, you get all the benefits without any of the hassle! Just make sure you lock it up securely, as Amsterdam has prevalent bike theft problems. Plus, if you haven't ridden in a while, maybe take it for a practice spin before braving the cycle lanes. Riders won't appreciate the proverbial training wheels - they've got places to be! Trams Many overground tram and bus routes are also closed off during the celebrations. A few routes tend to be available from Centraal Station, but do check before you plan your trip. If you do luck out and find a route that suits you, you can buy a one-hour, 24-hour, or 48-hour ticket on any tram, and they work on buses and the subway too. Or pick up an OV Chipcard. These travel cards can be picked up from Centraal Station, let you swipe in and out of stations, trams, and buses, and can be topped up at machines at many pickup spots or stations. Buses Similar to trams, Amsterdam's great bus coverage is heavily diminished on Kings Day. So plan your route and see what's available before you head out. You can't buy tickets on the bus itself, but many stops have ticket machines near them. You can also use your 1, 24, or 48-hour ticket one them, as well as your OV Chipcard. Air-conditioned with plenty of space and tinted windows to block the sun, they're a great way to get around the city. Metro Given Amsterdam's size, the subway doesn't operate in a similar vein to larger cities. There are only a handful of stations in the city center, so unless you want to travel further or somewhere specific like the trendy De Pijp district, you may not need them. You can use a 1, 24, or 48-hour ticket one them, as well as your OV Chipcard top tap in and out of the station gates. Boats Yep, you can even use boats to get about the city. Amsterdam's many waterways emanate from Centraal Station, and you can hire a boat to take you around the scenic canals. And, if you want to visit the urban-industrial paradise in Amsterdam Noord, you can hop on a free ferry at the back of Centraal Station to cross the river. Legs Walking is definitely one of the best ways to get around Amsterdam on Kings Day. Most people will be walking or cycling, so why not join them on their two-footed adventure? So, now you're all caught up with traveling in Amsterdam! So, let's provide you with some info on Kings Day. What is Kings Day? Kings Day is a public holiday celebrating a very special birthday. Who's, you ask? Why, the King of The Netherlands, Willem-Alexander, of course! Yes, the Dutch have a national holiday to celebrate a king's birthday. And yes, it's awesome. When is Kings Day? King Willem-Alexander was born on April 27th, so that's when Kings Day is every year. And yes, that means it can end up right in the middle of the week. And yes, when the monarch is a woman, the name changes to Queens Day, and will fall on her birthday. What happens on Kings Day? As a public holiday, you can expect a lot of activity on Kings Day. It's customary to wear orange when you leave the house, and this could be a hat, a t-shirt, or even a bandana. But why not go one step further and buy an all-orange outfit to really show your appreciation? Then, you're wearing the appropriate attire, go and find where the fun's at. Kings Day markets Markets are big in the Netherlands, so it's no surprise that they make an appearance on Kings Day too. In fact, people take it upon themselves to put up their own markets outside their front doors! It's called the 'Free Market', and it tends to be rather lighthearted. Don't expect to find any gems, because you're more likely to find jokey offerings. On top of that, you'll find a huge market across three streets in South Amsterdam around Beethovenstraat, Stadionweg, and Apollolaan. This is a more traditional market, where you can buy things you might actually need! Kings Day parades, parties, and other festivities While the whole city is akin to one big party, you will find other fun things in the city on Kings Day. The night before the big day is called Kings Night, when the heaviest partying takes place - followed by a chilled, recovery-filled Kings Day. You'll also find a massive Kings Day Boat Parade that makes its way along the Prinsengracht canals in the afternoon. Alongside the accompanying boats, you'll find groups gathered on the bridges above celebrating alongside them. You'll even find live music all over the place. Museumplein is well known for impromptu concerts and the like on days like this. So now you know everything you need about getting around Amsterdam on Kings Day and info on the day too! If you're spending a few days in the city either side of Kings Day and you want to see everything the city has to offer, why not check out Go City? With our All-Inclusive Pass or Explorer Pass, you can see all of Amsterdam's best bits when and how you want.
Dom Bewley

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