High-Flying Thrills & Downtown Gems Near The STRAT

Published: March 18, 2026
girl enjoying vegas in the summer sun

Planning a trip to Las Vegas with The Tower at the STRAT on your hit list? We totally get it—the views from the top are unforgettable, and the thrill rides aren’t for the faint of heart. But the neighborhood around The STRAT offers so much more than vertigo-inducing vistas! This part of Vegas serves up a fresh mix of old-school glitz and surprise gems, from gravity-defying roller coasters and retro neon museums to trendy cafés, immersive shows, and local secrets you won’t find on the standard Strip itinerary. Whether you’re craving non-stop action, a taste of downtown character, or a night you’ll never forget, we’ve got you. Here are our favorite picks for things to do near The STRAT Tower! 

Our top picks near The Tower at the STRAT include: 

The Neon Museum 

The Mob Museum 

Fremont Street Experience 

Madame Tussauds 

Fly LINQ Zipline 

Sweet Sin Bakery & Cafe at the LINQ Promenade 

High Roller Observation Wheel 

Hop-On Hop-Off Big Bus Classic Daytime Tour 

The Neon Museum: Vegas History Brightly Lit 

Love retro vibes? The Neon Museum is a time machine of preserved neon signage, each piece with its own wild story from Vegas’s golden ages. The boneyard stretches across a sandy lot just a short drive from The STRAT—and wandering through it feels like stepping into a living postcard. From towering old casino signs to quirky motel logos, the colors and shapes will keep your camera and Instagram busy. What really makes this place shine are the guided tours—full of jaw-dropping tales about the characters who made Vegas flicker and sparkle. 

Twinkle even brighter by visiting at dusk for the museum’s special night tours. Some of the signs flicker to life after dark, bathing you in the coolest light show off the main Strip. It’s all a bit nostalgic, totally unique, and gives you a new appreciation for Las Vegas’s larger-than-life persona. 

The Mob Museum: Las Vegas’ Notorious Side

Just a few minutes downtown from The STRAT, you’ll find The Mob Museum, officially known as the National Museum of Organized Crime and Law Enforcement. Las Vegas owes a fair bit of its personality to its colorful gangland past, and this museum plunges you into that history—with all the suspense of a classic crime thriller. 

Spread across four immersive floors, you’ll see everything from bullet-riddled wall panels to vintage wiretaps. Interactive exhibits let you solve crimes or test a police siren; there’s even a speakeasy-style basement bar where you can sample Prohibition-era cocktails. Our favorite feature? The atmosphere—it’s cool, a little mysterious, and packed with stories that make Vegas what it is today. Whether you’re a history buff or just want a taste of something different, The Mob Museum is a can’t-miss close to The STRAT. 

Fremont Street Experience: Classic Vegas (with Extras) 

If you’re all about glitz, live music, and a dash of classic casino energy, head over to the Fremont Street Experience. Located a quick ride from The STRAT, this open-air promenade packs old-school Vegas character alongside stunning light shows and live entertainment. The real standout is the Viva Vision canopy—an enormous LED screen overhead that bursts into life every hour with whirling lights, music, and animations. 

We love Fremont for its street performers, zippy zipline, and the endless array of bars and eateries with open patios. There’s a constant buzz, whether you’re indulging in late-night snacks or dancing to a cover band while neon flashes overhead. Pro tip: check out the vintage casinos for that timeless Rat Pack aesthetic, or strike a selfie beneath the neon cowgirl, Vegas Vic. It’s an all-senses celebration of everything Vegas does best. 

Madame Tussauds: Snap Selfies with A-List Stars 

Ever dreamed of posing alongside Lady Gaga, Elvis, or Shaq? Madame Tussauds, located at The Venetian near The STRAT, is the next best thing to a backstage Vegas pass. The wax figures are impressively lifelike, arranged in immersive sets perfect for your next album cover-worthy shot. 

Get up close with music icons, legendary athletes, and superhero favorites—all ready for your freshest poses. They’re not roped off behind velvet cords, so you can get that all-important ‘BFFs in Vegas’ brag photo. The Marvel Superheroes 4D Experience and themed rooms like Club Tussauds ensure something fun for everyone, whether you’re traveling with family or ready for girls’ night out. With its blend of star power and playful ambiance, Madame Tussauds is an irresistible pit stop just minutes from The STRAT. 

Fly LINQ Zipline: Thrill Above The Strip 

Ready for an adrenaline shot? Head to Fly LINQ, the only zipline on the Las Vegas Strip, located a quick drive from The STRAT Tower. Here, you’ll gear up and soar Superman-style over the LINQ Promenade, buzzing above shoppers, restaurants, and live acts. 

The zipline launches over 10 stories up, offering a 1,121-foot ride with wild views of the city’s brightest attractions. Whether you go solo or race your friends down parallel lanes, the wind-in-your-hair, city-lights-below moment is pure Vegas fun. In our book, it’s the ultimate way to see the Strip—and it pairs perfectly with a sweet treat or street show at the bottom. 

Sweet Sin Bakery & Cafe at the LINQ Promenade: Treat Yourself 

Switch things up from neon-lit dazzle to sweet indulgence at Sweet Sin Bakery & Cafe at the LINQ Promenade. This spot channels cheerful Parisian energy, serving up decadent crepes, rich gelato, and coffee drinks you’ll want to linger over. 

Signature offerings like the Tiramisu Crepe and classic Croque Monsieur sandwich land on tables with a playful sigh of powdered sugar. The vibe is bright, modern, and undeniably friendly, with outdoor seating for prime people-watching on the bustling promenade. It’s an excellent spot to refuel after conquering the zipline or before a night on the Strip. 

High Roller Observation Wheel: Sky-High Chill Time 

Want unbeatable views without quite so much heart-stopping action? The High Roller Observation Wheel, just a short trip from The STRAT, lifts you 550 feet above the Las Vegas Strip in spacious, glass-enclosed pods. Picture this: your group steps in, the doors glide shut, and you float up for a 30-minute revolution with scenery that just keeps on giving. 

We love the High Roller for its leisurely pace and unbeatable photo ops. Every pod offers panoramic vistas—look out over dazzling hotels, the desert mountains, and the sprawl of downtown, all with the twinkle of Strip lights below. Daytime brings crisp blue skies and a sense of just how far Vegas stretches, but after dark? The city really puts on a show. 

Want to kick it up a notch? Book a pod with an open bar for a “happy half-hour” spin—yes, you can toast your Vegas experience 500 feet above the action! Friendly staff, groovy playlists, and a relaxed vibe make it a stand-out whether you’re celebrating or just chilling out. Unforgettable group selfies are practically guaranteed. 

Hop-On Hop-Off Big Bus Classic Daytime Tour: Your Vegas “Best-Of” Sampler

If you want to see more of Las Vegas without racking up those step counts or figuring out the monorail, the Big Bus Classic Daytime Tour is a smooth solution. This open-top, double-decker bus cruises all the Strip essentials and best downtown stops—including, conveniently, The STRAT Tower itself. 

Hop on at any stop and ride as long as you like: snap great photos of legendary hotels, get tips from live guides, and jump off when something tempts you. We especially recommend using the bus to survey all the must-sees, then circling back to favorite neighborhoods for a proper explore. 

There’s a breezy, vacation-ready feel on the upper deck, and the playlist of stories about Las Vegas history and hot spots is spot-on. Perfect for newcomers wanting a little bit of everything—or for anyone who loves their sightseeing old-school style with bonus sunshine. Don’t forget your hat and sunglasses! 

Wrap-Up 

Ready to put The Tower at the STRAT at the center of your Las Vegas adventure? The thrills at the top are just the start! Down at street level, you’ll find glowing history, quirky museums, outdoor fun, sweet treats, and unmissable classic Vegas energy—often just a few blocks away. So grab those tickets, bring your curiosity, and get ready to stack your trip with unforgettable stories and sky-high selfies. Vegas is waiting! 

 

Enjoyed this? Check out our guide to an unforgettable birthday in the Strip, and our picks of Vegas’ best casinos! 

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The Tower at the STRAT vs Big Apple Roller Coaster: Which Is For You?

Las Vegas is jam-packed with entertainment, but when it comes to heart-pounding, can’t-stop-grinning attractions, two icons stand tall: The Tower at the STRAT and the Big Apple Roller Coaster. One takes you to dizzying heights, the other whips you through crazy twists and turns above the Strip. Both are beloved by thrill seekers—but which one fits your perfect Vegas day out best? We’re here to help you weigh up the wow-factor, fun quotient, and unforgettable moments each serves up. Whether you dream of soaking in panoramic city views or need to feel your stomach flip, we’ve got the inside scoop!  The lowdown  The Tower at the STRAT  Rising 1,149 feet above Las Vegas Boulevard—tallest freestanding observation tower in the USA.  Panoramic 360-degree views from both an indoor and outdoor observation deck.  Thrill rides perched at the very top: X-Scream, Insanity, and Big Shot.  Stylish SkyPod bar for cocktails with a view.  STRAT’s rotating Top of the World restaurant serves up fine dining far above the city lights.  Rooftop “Chapel in the Clouds” for spontaneous weddings with a Vegas twist.  Open daily, morning until late night.  Big Apple Roller Coaster  Swoops, loops, and drops through a replica New York skyline on the Strip.  Reaches up to 67 mph—with heart-thumping 203-foot drops.  The world’s first coaster with a 180-degree “heartline” twist and dive—unique sensations guaranteed!  Perfect for thrill seekers who want a classic amusement park ride Vegas-style.  Board your coaster at New York-New York Hotel & Casino.  Arcade nearby for gaming, plus restaurants themed after New York City foods.  Open daily, day and evening.  Sounds good, tell me more...  Okay, so which one is most impressive?  If you’re measuring “impressive” by sheer size and wow-factor, The STRAT Tower nabs it. You’re hundreds of feet above everything else in Las Vegas—nothing else compares to that dizzying height. The architecture is sleek, the elevator up is a thrill on its own, and the combination of bars, dining, and daredevil rides in the clouds feels positively extravagant.  On the other hand, the Big Apple Roller Coaster brings a completely different type of wow moment. Instead of gazing down from lofty heights, you’re a part of the action—spiraling, looping, screaming, and laughing as you zoom above the city. That epic heartline twist is a first-of-its-kind feature and adds serious bragging rights to your Vegas résumé.  Which one is more fun?  The answer? Depends on your definition of fun and who’s in your group! The Tower at the STRAT can either offer high-octane rides or chill, laidback lounging with a view. It’s got more ways to cater for different levels of thrill—from relaxed sips at the bar to rides that put butterflies in your stomach.  The Big Apple Roller Coaster is all exhilaration, all the time. Bundled up with friends or family hooting next to you, it’s a pure adrenaline rush from start to finish—and the shared laughter afterward is half the fun. The whole environment is playful, from the arcade to the vibrant hotel scene.  Which is more beautiful?  For those jaw-dropping, photo-worthy vistas, The STRAT wins with its 360-degree views—no contest. You can see mountains at sunrise, the Strip shimmering at sunset, and Las Vegas glittering at night. It’s a constantly changing backdrop that delivers something new every moment, whether you’re inside the SkyPod or catching fresh air on the outdoor deck.  That said, the Big Apple Roller Coaster has undeniable visual pizzazz, especially when the city is lit up after dark. The vivid track winding among New York-style skyscrapers, neon everywhere, and the blur of coaster trains above the Strip score serious bonus points for eye candy.  Which has the better view?  Let’s call this a landslide for The Tower at the STRAT. When you’re standing hundreds of feet above the Strip, you don’t just get a view—you get a whole new perspective on Las Vegas. The day stretches out forever, the nights shimmer, and the sense of openness is unbeatable.  On the Big Apple Roller Coaster, views come in fast flashes as you zoom past facades and traffic below. It’s thrilling, but brief—you’re too busy screaming and laughing to focus on the scenery for long!  How do I get there?  The Tower at the STRAT  Catch the SDX or Deuce bus lines northbound along Las Vegas Boulevard—the stop at the STRAT is right outside. If you’re coming from downtown, the ride takes only 10–15 minutes. Rideshare and taxi drop-offs are easy, with dedicated arrivals at the casino entrance.  Big Apple Roller Coaster  Located at the New York-New York Hotel & Casino, mid-Strip, it’s easily walkable from other big destinations like MGM Grand or the Excalibur. For public transport, both the Deuce and SDX buses stop nearby. If you’re staying further uptown or downtown, rideshare and taxi access is fast and convenient.  Best choice for families, couples or friends  Families:   Kids and teens may love the excitement of the Big Apple Roller Coaster—it’s straightforward, fast-paced, and pairs easily with an arcade visit. The STRAT’s rides are a little more intense (with higher height restrictions), but the observation deck is perfect for family selfies.  Couples:   The STRAT shines for couples, especially as the sun sets. Cocktail lounges with a view, fine dining, and the chance for a head-in-the-clouds moment way above the Strip’s bustle. That said, the giggle-inducing fun of the Big Apple Roller Coaster has a playful, date-night vibe too, especially if you pair it with an old school arcade challenge.  Friends:   Both spots are brilliant! Challenge each other to ride every STRAT thrill or turn the coaster into a who-can-scream-loudest contest. Either way, both attractions promise stories you’ll retell for years. The STRAT lends itself to big group selfies, shared flights on the rides, and celebratory toasts. The Big Apple Roller Coaster keeps energy high, perfect for friends looking for a good adrenaline rush and a few rounds of Skeeball or air hockey afterwards.  I’ve got fidgety kids to entertain – which has more ‘hands on’ activities?  The Big Apple Roller Coaster at New York-New York is practically made for families with active kids. Aside from the main event—the coaster itself—there’s a huge arcade packed with games your little (or not-so-little!) ones will love. Pinball, racing games, claw machines, basketball hoops: your family can jump from ride to game and back, burning off energy as they go. The roller coaster’s thrilling ride is open to kids 54” and taller, so check those height charts.  The STRAT, while known for its thrill rides, aims more at teens and adults with its ride lineup, which have higher height and age requirements (those rides are not for the faint of heart). But the observation deck offers plenty for curious minds—the telescopes, interactive displays, and ever-changing cityscape entertain everyone. Still, if it’s full-on hands-on action you want, the Big Apple Roller Coaster has the edge.  What’s the accessibility like?  The Tower at the STRAT: The STRAT does an excellent job of welcoming visitors of all abilities. High-speed elevators are spacious and accessible, and the main observation deck is wheelchair-friendly, with wide open spaces for easy navigating. Staff can assist with additional needs, and accessible bathrooms are provided throughout. The thrill rides may have restrictions, so it’s best to check ahead based on your specific requirements.  Big Apple Roller Coaster: New York-New York Hotel & Casino is entirely accessible, with accessible entrances, restrooms, and casino floor. Access to the roller coaster’s loading platform is via elevator. The coaster seats themselves do have size and mobility restrictions, so guests who require special accommodations may want to chat with staff in advance. The arcade, food court, and casino all keep things easy to navigate.  Best lunch spots nearby?  Near The Tower at the STRAT:  Top of the World Restaurant: You can’t beat the setting—rotating slowly as you dine, so your view changes with every bite. The menu is classic steak and seafood. The filet mignon melts in your mouth, and the lobster bisque is a regular favorite. The mood is elegant but unstuffy, and watching the city shift as you eat is a one-of-a-kind experience.  PT’s Wings & Sports: Downstairs at the STRAT, PT’s serves classic American pub fare in a casual, lively atmosphere. Try the loaded nachos or the namesake buffalo wings. Sports screens add energy, and the beer selection is solid and local-focused.  Tacotarian: A short walk away, this spot brings plant-based Mexican street food to the table. The birria tacos draw rave reviews (even from meat lovers), and it’s wallet-friendly with a funky, modern vibe.  Near Big Apple Roller Coaster:  Nine Fine Irishmen: Warm woods, friendly bartenders, and live music keep the mood upbeat in this faux Irish pub at New York-New York. The shepherd’s pie is a go-to, along with pints of Guinness and hearty fish and chips.  Shake Shack: Counter-service legend for burgers, crinkle fries, and thick shakes. The ‘Shroom Burger (stuffed with cheese!) and the black & white shake are fan favorites. Perfect for fast, tasty refueling before or after your ride.  Village Street Eateries: This indoor food market beneath the “Brooklyn Bridge” delivers crowd-pleasing New York standards: fresh bagels, thick pizza slices, snowy cannoli, and more. Grab-and-go seating makes it easy with kids or groups in tow.  Where are the best photo opportunities?  The Tower at the STRAT:  Outdoor Observation Deck: Hands down, this is the place for panoramic city shots—especially just after sunset when the Strip lights up. The desert mountains in the background add striking contrast to the city’s sparkle.  On the Rides: Secure your camera first! But if you have someone on the ground, catch reactions as friends plunge or spin miles above the Strip.  Inside the SkyPod: Wide windows give creative options for group selfies, reflection shots, or even time-lapses of the city as day turns to night.  Big Apple Roller Coaster:  Outside the Hotel: Snap the colorful coaster loop-de-looping in front of the faux Manhattan skyline for a scene that shouts “Vegas.”  On the Ride (Photo Booth): Cameras snap you mid-scream, so check the monitors after you de-board for hilarious (and possibly embarrassing) keepsakes.  Brooklyn Bridge Replica: Great spot for family or friends’ portraits—bonus points if a coaster car whizzes by in the background.  Timing tip: For both attractions, late afternoon offers gorgeous golden light, but the neon after dark gives shots extra Las Vegas dazzle.  We’re finished and thirsty – is there a decent bar in the area?  The STRAT:  108 Drinks: Perched right by the observation deck, this bar serves creative cocktails and favorites like the fruity Sky High or the bitter citrus Vegas Strip. The vibe is casual but sophisticated, and you can toast your bravery while soaking up the view.  107 SkyLounge: A little more upscale, this spot is ideal for date night or a celebration. Try the signature Lavender Bliss with gin, lemon, and floral notes—it’s as beautiful as the view.  Budget option: On the casino level, REMIX Lounge offers classic drinks and happy hour specials in a relaxed, music-filled space.  Big Apple Roller Coaster:  Nine Fine Irishmen Bar: Irish whiskey fans, rejoice! Cozy ambiance, live music, and hearty pours await. Their Old Fashioned is robust and not too sweet, perfect for unwinding after a high-speed ride.  Bar at Times Square: Dueling pianos and a lively crowd create one of the best party bars on the Strip. Margaritas come in all flavors, and the “Big Apple Mule” (vodka, ginger, lime, topped with a gummy apple) is a must-try.  Budget option: Broadway Burger Bar has drink specials most afternoons—craft beer, frozen drinks, and quick, friendly service.  Any other good stuff nearby?  Around the STRAT:  Arts District Murals: Wander ten minutes south to explore colorful street art, quirky galleries, and local coffee shops. Don’t miss “The Painted Lady” mural for a truly Vegas photo!  Neon Museum: Under 5 minutes by car and totally worth it. See restored vintage neon signs and learn about Vegas history—especially magical at dusk when the signs light up.  Chapel of the Flowers: For the ultimate souvenir, elope Vegas style or just wander the grounds to watch the sometimes sweet, sometimes silly, sometimes spectacular weddings.  SkyJump Las Vegas: Feeling brave? Step off the STRAT (safely!) with a controlled 829-foot jump—an unforgettable leap for adrenaline chasers.  Near Big Apple Roller Coaster:  Hershey’s Chocolate World: Satisfy your sweet tooth at this two-story candy store, custom-mix your own chocolate bar, or pose next to a massive Statue of Liberty made entirely of chocolate.  The Park: A few steps away, this outdoor entertainment district is dotted with sculptures, water features, and shade. Grab a lemonade, listen to live music, or snap a picture in front of the massive Bliss Dance statue.  MGM Grand Lion Habitat: Learn about the resort’s original lion inhabitants and see displays about Las Vegas showbiz history. Free and fun for all ages.  Bellagio Fountains: Take a short stroll north for Vegas' best-known water show—dazzling at night, set to music and lights.  Both The Tower at the STRAT and the Big Apple Roller Coaster serve up adventure in distinct, unforgettable ways. The STRAT offers views and thrills from a height that makes the Strip seem like a toy town below. The Big Apple Roller Coaster races you through a theme-park take on New York, looping and twisting with genuine Vegas flair. Neither will leave you wanting for excitement.  With Go City®, these (and many more) unforgettable Las Vegas experiences are within reach—saving you money, skipping lines, and giving you total flexibility to experience your dream trip your way. Whether you’re after sky-high selfies, wild and woolly rides, or wild nights on the Strip, Go City® makes it a breeze. Explore, have fun, and see even more of Las Vegas, for less. Ready to go? Buy your Go City® pass and start your adventure!  Enjoyed this? Check out great mornings on the Strip, and the perfect 4 day Vegss itinerary. 
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