Best London Souvenirs

Last updated: June 26, 2026
woman shopping for the best london souvenirs

You! Yes, you there! Are you a fan of things? Do you like stuff? Perhaps items related to a specific city? Well, you must be a fan of souvenirs! Loveable keepsakes of times past, that help remind you of the exciting adventures you've experienced. 

If you're visiting London from distant shores, or simply from another part of the UK, you might want something to remember your trip. But which are the best souvenirs? Well, pay attention, and take a gander down below, guv'nor. What we will do is provide you with a list of the best London souvenirs.

Including:

Red buses

Big ben statues

Harry Potter memorabilia

Royal things

And more

Tiny Bus

You know them; you love them. London's big red buses are one of the most recognisable elements of the country's capital. And, predictably, you'll find little red buses of all shapes and sizes you can buy and put around your house. Any souvenir shop worth its weight in salt should have these on offer, so go have a look around.

Big Ben

Definitely one of the must-have London souvenirs. Everyone's favourite large clock, Big Ben is another of London's most famous landmarks. Fancy some of that large clock action in your little lounge? Go grab one and put it on a shelf. That way, it will always be there, watching you. And waiting. Waiting for what, you may ask? You'll just have to wait and see.

 

LDN tees

Did you love your visit to London? Do you want to memorialise it in clothing form? Go get an 'I Love - or heart - London' t-shirt. That way, you can wear your memories. And when people see it, they'll ask you all about your trip. Maybe. And lord knows the one thing we all need in our current social media world is more attention.

 

Red Phone Box

Another red London motif is the iconic red telephone box. Sadly a dying breed in this modern age of smartphones and texting, there are still a few dotted about the city. Before they die out completely, go pick up a keepsake. Then, put it somewhere so that the red phone box will live on forever. In your bedroom, or other room. Wherever you want, really. It can’t complain, it’s an inanimate object.

Union Jacks

Is there anything more English than the Union Jack? Probably, as it's actually the flag of the United Kingdom. Never mind that, go grab a flag, mug, or some Spice Girls-related memorabilia. Anything with a Union Jack, and display it proudly. No list of the best London souvenirs would be complete without it. Just don’t hang it on street lights - you’ll give people the wrong idea.

 

Harry Potter

The boy wizard who changed the lives of an entire generation. You'll find a sorting hat-load of Harry Potter memorabilia all over London, especially since the success of Harry Potter and the Cursed Child in the West End. Wands, sweets, hats, and more. Anything a muggle could want!

 

Oyster Card

A staple of every Londoner's wallet, you'll probably pick up an Oyster Card so you can get around on the tubes and buses that take you across the city. Keep it, frame it, and display it for your friends and family to see. You went to London, and dared to travel too. And, when you want to come back, you'll be ready to hop on public transport immediately.

 

Marmite. Yes, really

Whether you love it or hate it, Marmite is the quintessential British spread. A mix of yeast extract and… other things, it’s certainly one of the weirdest UK exports. So, why not pick up a jar, put it somewhere prominent in the kitchen, and then never touch it again?

Coasters

Do you drink? Do you ever put them on a table only for them to leave a ring stain, no matter how hard you tried to avoid it? Then you, my friend, need a coaster. And why not get one that commemorates your trip to the big city of London? There are plenty of coaster options available to you, featuring many of the things we've already discussed. Want a Big Ben coaster? We're sure you'll find one.

 

Holmes for your home

Of course, one reason many of you are travelling to our fair capital is because of the man himself, Mr. Sherlock Holmes. The legend himself prowled the streets of London, solving cases and getting up to other Sherlock-related hijinks. Given the recent Sherlock Renaissance, expect to find a whole host of Sherlock bits and bobs. If you can get the hat, the magnifying glass, and the pipe, you win Sherlock bingo. Your prize? Looking awesome.

 

Royal things

Another big English export, the Royal Family, draws a remarkable amount of tourism to London every year. Arguably the most famous royal family on the planet, millions tune in to watch their weddings, coronations, and funerals. So, you can expect that there's a lot of Royal-themed memorabilia on offer to would-be collectors. Plates, cups, calendars, books, t-shirts, the list goes on. However you want to celebrate this oddball family, you'll find it in the capital. You can't leave London without one of the best souvenirs. You literally cannot, there’s too much at stake!

London keyrings

If you live in a house or flat, chances are you have keys. If you have multiple keys, you might be in the market for a keyring. Well, why not combine your love of keys and your love of London with a London-themed keyring? Whether you want one with a bus, Big Ben, or another landmark like the London Eye, you're sure to find one. Keep your keys safe, stylish, and flash them to all your friends. They will love it.

 

Footie stuff

If you are a big fan of the actual football, the one where people hit the ball with their feet, then you're in luck. There are a number of large football clubs that call London home. You've got world-renowned clubs like Arsenal and Chelsea, and you'll find a lot of football shirts, training kits, mugs, posters, and much more at their respective stadium shops. Why not combine your shopping spree with a tour of the Emirates or Stamford Bridge? Or, there are lesser-known, but still great clubs, like West Ham, Crystal Palace, Brentford, QPR, the list goes on. Whichever team you like, player you follow, or kit you prefer, you're bound to find it in London.

 

 

And that's our list of the best London souvenirs! We hope you enjoy your memorabilia bounty, and display it for all to see. Are you wondering what else you can do while in the city? Why not check out London's best markets, art galleries, or museums?

 

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Dom Bewley
Go City Travel Expert

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