Ultimate Guide to Lastminute.com London Eye

Published: July 18, 2024
The Lastminute.com London Eye. Image © The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.

The London Eye requires little introduction. Born as the Millennium Wheel at the tail-end of the last century and opened to the public as the London Eye in March 2000, it has become as recognizable a part of the skyline as city stalwarts like the medieval Tower of London, 18th-century St Paul’s Cathedral and Victorian Big Ben clock tower. Read on for our ultimate guide to the London Eye including what to expect, when to visit, and how to get hold of tickets…

London Eye: The Lowdown

The Lastminute.com London Eye
© The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.

Towering some 135 meters (443 feet) over the Thames’ South Bank, the London Eye more than lives up to its name, with epic views of major landmarks including Buckingham Palace, the Houses of Parliament, Westminster Abbey, The Shard, Tower Bridge and even, on a clear day, the regal turrets of Windsor Castle on the far horizon.

As well as millions of annual visitors, the Eye has attracted some big-name sponsors in its time, most recently, lastminute.com. It was, for several years, the tallest Ferris wheel on the planet, before being superseded by China’s Star of Nanchang (160 meters) in 2006, and several times since, by the likes of the Singapore Flyer (165 meters), Las Vegas High Roller (167 meters) and – daddy of them all – the Ain Dubai, at a nerve-jangling 250 meters tall.

None of which is to detract from the OG London Eye’s unique appeal. Here’s where, aboard one of 32 capsules (that’s one for each London borough, fact fans), you can experience an awe-inspiring 30-minute rotation that reveals increasingly spectacular city views as you rise and fall. Each capsule holds up to 25 people but you can, of course, go private – book direct for a romantic pod ride for two (including champagne and truffles) which will set you back a cool £775.

The London Eye: When to Visit

Friends aboard the Lastminute.com London Eye
© The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.

Opening times for the London Eye vary throughout the year. For most of the time, it’s 10AM–6PM on weekdays, with late openings until 8.30PM Friday to Sunday. But from late May to early September, it stays open until 8.30PM all week long. There are also special late openings at seasonal holidays including Halloween. Hit up the official website to get the most up-to-date opening info.

Let’s not beat about the proverbial bush here: the London Eye is one of London’s most popular attractions, so you should expect to queue at peak times. It tends to be at its least busy immediately after opening and just before closing, and you can lock in a time slot to reduce your waiting time by booking in advance. Also not to be sniffed at is the opportunity to ride the wheel towards closing time in winter, when the city below is all a-twinkle with lights and – in November and December – glittering festive decorations.

London Eye Tickets

The Lastminute.com London Eye
© The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.

One of the best ways to experience the London Eye is with an attraction pass from Go City. Choose from an Explorer pass, which gives you 60 days to experience up to seven London tours, activities and attractions. Or opt for the All-Inclusive, where you can take up to 10 (consecutive) days to fill your boots with as many London sightseeing must-dos as you physically can. Both passes offer savings opportunities of up to 50%, and give you access to bucket-listers including the London Eye (of course), plus Madame Tussauds, the Tower of London, Westminster Abbey, SEA LIFE London Aquarium, St Paul’s Cathedral and, well, the list goes on. Be sure to check the official site for info on the most up-to-date attractions on each pass.

You can also, of course, book direct, with various options available, from standard tickets right up to private pods for proposing to your better half. You’ll need deep pockets for this one though – at £1600 it won’t leave you much for an engagement ring. Better be sure he/she is going to say ‘yes’ too. Otherwise that 15-minute descent is going to be… awkward.

The London Eye: Fun Facts

The Lastminute.com London Eye
© The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.
  • The London Eye doesn’t actually stop rotating as you board and disembark (unless you have reduced mobility). On the plus side, it’s moving slowly enough that most people can step on and off with ease. There have been no reports of associated injuries in a quarter-century of operation.
  • Triskaidekaphobics have nothing to fear from the London Eye: there’s no number 13 capsule and the 32 pods are instead numbered from 1-12 then 14-33.
  • It may not be the highest Ferris wheel in the world any more, but it does retain the title of tallest cantilevered observation wheel. In other words, its frame only supports it on one side, rather than both, which makes it something of an architectural anomaly in its own right. 

Closest Transport Links to The London Eye

You’ll find the nearest Tube and rail connections at Waterloo and Charing Cross stations, both a short walk from the London Eye, with access to multiple lines on the London Underground between them. There are also many bus routes servicing the area.

More About London and The London Eye

The best observation decks in London, including the London Eye!

London walks that take in the London Eye.

More things to do on London’s South Bank.

How to visit London on a budget & things to do in London.

All images © The London Eye 2024 all rights reserved. Conceived and designed by Marks Barfield Architects.

Save on London Tours, Activities and Attractions

Save on admission to 100+ London attractions with an Explorer or All-Inclusive pass from Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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A view of the Thames including Tower Bridge and The Shard
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Things to do in London during the day

There are so many potential things to do in London during the day that it can actually be quite difficult to know where to start. What’s hot, and what’s not? What’s worth your time – and money – and what isn’t? If you’re feeling dazed by the sheer array of days out in London you can fill with exciting attractions, you’ll want to take note of our suggestions for the perfect day in and around the River Thames. Top tips for enjoying London during the day Before we delve into the delights of all the things to do in London during the day, here are a few top tips that will help you make the most of your time in the capital. Have a lie in If you’re anything like us, the temptation after arriving into a new city is to wake up as early as possible to squeeze in as many attractions as you can. But for all London’s hustle and bustle, many popular attractions don’t open their doors until 10AM. Arrive any earlier than this, and you’ll not only be left hanging around outside, but you’ll also end up traveling during the morning rush hour. Lasting from 7:30 – 9AM, it's not many people’s idea of a fun way to start the day. Public transportation is often uncomfortably crowded as people head to work, and you’ll be paying more for the privilege. Instead, enjoy a relaxed breakfast and kick off your day the right way. Maps aren’t just for atlases It can seem like you only have to walk a few steps before stumbling upon a noteworthy feature on the London skyline. Whilst many attractions are within walking distance of one another, many are much further apart. Don’t forget that London is one of Europe’s biggest cities. It’s therefore a good idea to have a vague understanding of where attractions are located. Dividing them between west, central and east London will suffice. Bring a reusable water bottle Concerns about single-use plastics are resulting in free water fountains popping up all over London. Many cafés will also refill a bottle for free, so save your cash for what really matters by bringing a reusable water bottle with you. They can also be a godsend when using the Tube in the summer. The best things to do in London during the day If you’re thinking about what to do with your time in London, you’re in for a treat! Although you can tackle the capital in any way you fancy, we’ve come up with what we think might be the very best day the capital has to offer. Spend the morning in east London Start your exploration of the capital with your head in the clouds at the ArcelorMittal Orbit tower, standing at the southern end of Queen Elizabeth Olympic Park. Relive the iconic moments from the 2012 Summer Olympics at the park’s famed venues, before rising to the top of the twisting structure – Britain’s largest artwork. Designed by sculptor Sir Anish Kapoor, not only are the views extraordinary, but it offers a very different tube experience, boasting the world’s longest slide at 178m long. The various attractions of Greenwich, including the Royal Observatory and National Maritime Museum, lie to the south. Head roughly westward instead, through Jack the Ripper’s Whitechapel, and you’ll soon arrive at the Tower of London, which has guarded the banks of the Thames since 1066. Palace, armory and prison in turn, the Tower can easily fill the rest of your morning. Take a tour led by one of the team of beefeaters to learn the stories behind highlights including Traitor’s Gate, the Crown Jewels and the building’s all-important ravens. Enjoy lunchtime at St Paul’s Step aboard a Hop-on Hop-off sightseeing bus from outside the Tower of London for the short but culturally-rich journey to St Paul’s Cathedral. Along the way you’ll pass by the Monument to the Great Fire of London, standing just meters from its ignition point in a baker’s shop on Pudding Lane, as well as Mansion House – the impressive residence of the Lord Mayor of London. A symbol of London for centuries, the views towards the dome of St Paul’s Cathedral are considered so important they are protected by law. Built by Sir Christopher Wren after the Great Fire destroyed Old St Paul’s, it was – maybe ironically – paid for by a tax on coal. From the crypt containing the mortal remains of Admiral Nelson, victor of the Battle of Trafalgar, to the Whispering Gallery, St Paul’s is one of London’s most ornate religious spaces. The location for a multitude of events of international importance, it has hosted the funeral of wartime Prime Minister Winston Churchill, the marriage of Prince Charles and Lady Diana Spencer and even a speech by Martin Luther King Jr on route to collecting his Nobel Peace Prize from the committee in Oslo, Norway. Marrying new with old is the pedestrian Millennium Bridge, crossing the Thames from outside the cathedral steps. A landmark in its own right, it leads to Shakespeare’s Globe and the galleries of the Tate Modern. Devote the afternoon to tea and cake Whilst it’s no longer entirely true that the capital grinds to a halt at around 3PM for tea, it is true that a traditional afternoon tea remains an excellent way to celebrate the city’s culinary history. The Piccadilly area has some of the best choices, with the capital’s grand hotels like The Ritz welcoming those keen to sample the best snack you’ll probably ever have. Consisting of sandwiches and cakes, it was invented by Anna, Duchess of Bedford. A lady in waiting to Queen Victoria, she simply couldn’t endure the middle hours between lunch and dinner. If jumping’s still possible after such a feast, jumping onto the Victoria or Piccadilly Line of the Underground from Green Park will have muggles at King’s Cross Station before they can mutter expelliarmus. As any Harry Potter fan will know, the Hogwarts’ Express departs from the station’s Platform 9 3⁄4, where you can get your photograph snapped beside a disappearing luggage trolley. Similarly magical are the 1080 jets together making up the pavement fountains of nearby Granary Square. Dancing in time and displaying a range of colors, they make for a great place to relax during the summer months. At this time of year they take on the air of an urban beach and glow even brighter as dusk settles over another day in London. Save on the top things to do in London If you’re keen to follow our pick of the best things to do in London during the day there’s just one thing to do first, and that’s grab the London Explorer Pass. Doing away with the need for paper tickets, you’ll save at many of the city’s main attractions without having to do away with flexibility. For a sneak peak of all you can experience be sure to check out @GoCity on Instagram and Facebook, where you can also share your vacation snaps. Don’t forget to smile!
Ian Packham
London neighbourhoods
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London Neighborhoods Guide - Where to Go & What to Visit for Tourists

London is an amazing city, but it can often be quite overwhelming to first-time visitors. It’s a sprawling city, with diverse neighborhoods scattered all over the place that can be difficult to navigate if you don’t know what you’re looking for. To help out new visitors to London, we’ve put together a brief guide to some of the most popular or significant neighborhoods in London to visit, with a few suggestions on things to see and do in those areas. South of the Thames (South Bank/Southwark) One of the most happening spots in the city, the neighborhood South of the Thames is bustling with people day and night. Come here for top attractions, museums, shops, restaurants, and much more. Check out our post that features some of the more popular South Bank London attractions. Things to Do South of the Thames Take in a show at the Southbank Centre. Shop the amazing Borough Market for your perfect souvenir. Take the kids to Shrek’s Adventure to see their favorite characters brought to life. Take a themed walking tour of the city that focuses on pop culture icons like the Doctor or 007. Scare yourself silly at the London Dungeon. Marvel at the wide variety of marine life at the SEA LIFE Aquarium. Ride to the top of the one and only Coca-Cola London Eye. City of London The financial heart of the city, the area technically known as the City of London is anchored by the Bank of England, the Mansion House, and the Royal Exchange. Come here to see where all the movers and shakers work. Things to Do in the City of London See a show at the popular Barbican Centre. Visit the elegant house of Dr. Samuel Johnson, one of England’s best-beloved writers. Roam the rich expanses of the Museum of London, with over 7,000 inspiring and astonishing objects to look at. Visit the iconic St. Paul’s Cathedral for a tour of some of the most significant church architecture in the country. Crane your neck to look up the simply named Monument, which commemorates the Great Fire of 1666. Marylebone Pronounced “Marr-le-bone,” this happening upscale neighborhood filled with homes, shops, attractions, and more. Things to Do in Marylebone “Meet” your favorite celebs from David Beckham to the Queen herself at the original Madame Tussauds. Explore the weird and wacky world of Ripley’s Believe it or Not! Fans of the new BBC drama Sherlock will want to visit the Sherlock Holmes Museum to learn more about the inspiration and sources for this pop culture icon. Visit one of the best art galleries in the country at the Wallace Collection, with one of the most impressive collections of Old Master paintings in the entire world. Cheese lovers should stop by La Fromagerie for a delightful section of their favorite fare. Regent’s Park Spanning 410 acres, this former royal hunting ground is today home to many top outdoors attractions, including gorgeous gardens, playful parks, and intriguing museums. Things to Do in Regent’s Park Meet the animals at the London Zoo, home to some of your favorite critters from around the globe. Explore the exhibits and artifacts at the Jewish Museum, which explores the unique history of Judaism and Jewish culture in England. Take the kids to the Primrose Hill Playground for a rollicking good time. Enjoy a Shakespeare play at the Regent’s Park Open Air Theatre. Wander through Queen Mary’s Gardens, an unmatched collection of 400 different varieties of rose among 30,000 individual specimens. Notting Hill/Bayswater These two adjacent neighborhoods are lively and filled with tons of cultural events and activities, not least of which is the annual Notting Hill Carnival, a famed celebration of Caribbean culture in Britain. Things to Do in Notting Hill / Bayswater Hop aboard a rental bike and tour this neighborhood (and the whole city!) at your own pace and direction. For another wonderful park option, the immensely popular Hyde Park is located in this area. Those interested in contemporary art should head to Graffik, an amazing collection of exhibits honoring modern street art. Kensington Gardens represent another wonderful botanical option for the nature lovers. Snap a photo of the Peter Pan statue. Shop the historic Portobello Road for unique souvenir options. Covent Garden Located east from Charing Cross, this shopping district boasts a ton of history and culture with several modern shopping and entertainment options alongside traditional architecture. Things to Do in Covent Garden Take a city bus tour (that you can actually pick up in many of these neighborhoods) for a chance to explore it all. Spring for a show at the Royal Opera House to see Britain’s most talented performers. For the art lovers, Courtauld Gallery offers more master works of art to enjoy. Americans will value the chance to visit Benjamin Franklin’s House, to see where this inventor and statesman lived before the Revolutionary War. See an avant garde performance or classic show at the Donmar Warehouse. Bloomsbury This artsy area is the legacy of the famous Bloomsbury Group – including greats like Virginia Woolf and E.M. Forster – and is today still a thriving artistic and literary community. Things to Do in Bloomsbury Head a few blocks north to the world famous British Library, an unparalleled research resource and a fun place to tour. Visit the British Museum for a chance to explore one of the country’s top collections of art and artifacts (including Ancient Egyptian artifacts). Lit lovers won’t want to miss the Charles Dickens House, where this popular nineteenth-century author wrote Oliver Twist. Explore the bizarre and singular world of Sir John Soane, whose house has been preserved exactly has he left it for generations to marvel at his ingenuity. Greenwich Greenwich is probably most famous as the site of the Royal Observatory, which calculates the official time observed by the entire planet. But it’s also filled with other attractions from museums to historic ships. A visit here is worth the short trip out east from Central London. Things to Do in Greenwich Antique lover? You must stop by the Clock Tower Antiques Market for your next great find. Visit the Cutty Sark, a speedy nineteenth-century clipper ship which is today preserved as a museum. If you liked the idea of the historic ship, then the National Maritime Museum is another great destination for you. The Royal Observatory is definitely a must – where else can you stand on the Prime Meridian AND see the calculations at work? Knightsbridge London’s wealthiest neighborhood, Knightsbridge is home to major shopping venues and tiny boutiques, all selling the top names in fashion and design. Come here with a hefty budget if you want to purchase anything. Otherwise, there’s nothing wrong with some active window-shopping! Things to Do in Knightsbridge The big highlights of Knightsbridge are the two iconic stores, Harrods and Harvey Nichols. You can also enjoy a tasty meal at one of the many amazing (and predictably pricey) restaurants in the area.
Katie Sagal

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