Things to do in San Francisco in the Morning

San Francisco’s cool and often foggy mornings are manna for budding photographers in search of magnificently moody Alcatraz and Golden Gate Bridge shots. But there are plenty more things you can do in San Francisco in the morning, from munching breakfast burritos in The Mission to hitting top attractions like Pier 39 and the Exploratorium before the tourist hordes get there. Read on for our faves.

Published: November 13, 2024
The San Francisco cable car

Visit Top San Francisco Attractions

California Academy of Sciences

The majority of San Francisco’s bucket-list attractions are up and running by 9AM. But, quite understandably, the majority of vacationers – favoring a much-needed lie-in or six – are not. This makes mornings prime time to get yourself down to the city’s most popular sightseeing hotspots. After all, which kid – big or small – wants to wait around in long lines to experience the extraordinary Exploratorium’s best interactive exhibits? Or to view the Asian Art Museum’s eye-popping collection of Neolithic Chinese jades, Angkor Wat bronzes and Japanese ceramics over a sea of bobbing heads? That’s right: no-one. 

Dodge the lines by arriving for opening time, and save money to boot with a San Francisco pass that could save you up to 50% on these and many more attractions, including the California Academy of Sciences (pictured), SFMOMA, the San Francisco cable car, Golden Gate Bridge bike tours, Alcatraz cruises and more. Click to find out more and grab your pass.

Escape from Alcatraz

Alcatraz Island

Bay cruises tend to depart late morning, once the notorious fogs have (usually) lifted. You can hop on one of the standard cruises for a whistle-stop tour that’s anything but standard, taking in the likes of the Golden gate Bridge, Pier 39 and Alcatraz Island along the way. Or get right up close to the penitentiary they called the Rock on an Escape from Alcatraz cruise. This tour lets you see the prison from all angles and is accompanied by a gripping narrative telling tales of the failed escapes and general brutality of life here, taking in notorious criminals including Al Capone and Billy Cook the Killer along the way.

Cross the Golden Gate Bridge

Cycling the Golden Gate Bridge in the fog

Perhaps *the* most recognizable bridge on the planet thanks to its distinctive vermilion orange towers, the Golden Gate Bridge is a must-do for any San Francisco first-timer. Take a stroll along the pedestrian walkway to the middle, from where (morning fog permitting) you’ll find one of the best skyline views in town. Or rent a bike to traverse its near-two-mile length across the strait to Sausalito on the other side, where a well-earned brunch (try the Lighthouse or Fred’s Place) and further sensational San Francisco views await.

Breakfast on Mission Burritos

Hand clutching a massive burrito

And if all that talk of brunch has made you hungry, you’re in luck. The Mission is one of San Francisco’s coolest districts, home to some of the best street art in town (check out the murals on Clarion Alley and Balmy Alley) and more authentic Mexican taquerias than you can shake a tortilla at. Grab your morning joe from the indie coffee roasteries along hip Valencia Street, then source your obscenely large belly-busting breakfast burrito from some of oldest (and best) purveyors of Mexican food in town.

Find more things to do in The Mission here.

Ride the San Francisco Cable Cars

Lombard Street

In a city of icons – think the Golden Gate Bridge, the Pier 39 seals and those picture-perfect Painted Ladies – the San Francisco cable car may be the most fun of all. These rolling landmarks – historic painted wooden wagons that roller-coaster over the city’s hills and through its valleys – are a great way to get around, and perhaps best enjoyed in the morning during that golden hour (ok, half hour) between around 8.30AM and 9AM when the commuter rush has ended and the tourist army is yet to arrive. Take the Powell-Hyde line to spot the hairpin bends of Lombard Street (pictured) and get the best views of Alcatraz, or ride the California Street line west from the Embarcadero up to the super-rich celeb mansions in Nob Hill.

Pap the Painted Ladies

San Francisco's Painted Ladies

As we’ve seen, San Francisco is blessed with some truly Insta-amazing attractions, and the Painted Ladies are no exception. This colorful row of pastel-colored Victorian houses tumbles like dominoes down Steiner Street towards the hippie Haight-Ashbury enclave, where further eye candy – all flamingo pinks, cornflower blues, and mellow yellows – awaits insatiable explorers. You’ll bag the best Painted Ladies selfies from the adjacent Alamo Square Park, the elevated hills of which provide sweeping views of these colorful buildings set against the financial district’s ultra-modern skyline.

Discover more of our favorite San Francisco walks here.

Go for a Golden Gate Park Jog

Golden Gate Park in the morning

San Francisco’s largest urban park is the perfect place to take your morning constitutional, thanks to its many walking trails, interesting public artworks and swoonsome views of *that* bridge. Get the blood pumping and join the morning joggers on their daily circuit of the Golden Gate Park Loop, a near-perfect length for 10k addicts that takes in lakes, lush meadows, dense redwood groves and bison paddocks along the way.

Hit the Chinatown Markets

Lanterns in San Francisco's Chinatown

If you like to kick-start your mornings with a sensory smorgasbord of sights, scents and sounds, Chinatown’s the place for you. Widely regarded as one of the best in the States, San Francisco's Chinatown is a riot of brightly colored paper lanterns, old-school mahjong parlors, intricate pagoda roofs, and bakeries stuffed to bursting with Chinese donuts and egg custard tarts. Hit up Stockton Street for authentic Chinese market vibes, then make for one of the neighborhood’s brunch joints, where American classics are served with an Asian twist: think avocado and kimchi on sourdough, or bulgogi beef hash brown sandwiches. Yum.

Check out our full guide to San Francisco’s Chinatown here.

Seal the Deal

The Pier 39 seals in San Francisco

Take a morning walk along the famous Embarcadero and experience San Francisco as the coastal pea-souper begins to lift and the city grinds slowly into life. Grab a freshly brewed coffee and still-warm pastry from the Ferry Building market, then meander slowly north, pausing to admire views of the Bay Bridge and watch the fishing boats bobbing past the piers. It’s about 25 minutes’ walk up to Pier 39 with its famous colony of California sea lions, here in their hundreds for 10 months of the year (July through May), and Fisherman’s Wharf, home to several more excellent family attractions including Madame Tussauds, the USS Pampanito and the restored 19th-century ships at Hyde Street Pier.

Read our full guide to North Beach here.

Discover more fun things to do in San Francisco in the morning, and save big with the San Francisco pass. Hit the buttons below for more info, and to choose yours!

Stuart Bak
Stuart Bak
Freelance travel writer

Stu caught the travel bug at an early age, thanks to childhood road trips to the south of France squeezed into the back of a Ford Cortina with two brothers and a Sony Walkman. Now a freelance writer living on the Norfolk coast, Stu has produced content for travel giants including Frommer’s, British Airways, Expedia, Mr & Mrs Smith, and now Go City. His most memorable travel experiences include drinking kava with the locals in Fiji and pranging a taxi driver’s car in the Honduran capital.

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Street sign pointing the way to Japantown, San Francisco
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Things to do in Japantown San Francisco

One of just three remaining Japantowns in the whole of the United States, this diminutive San Francisco neighborhood packs a mighty punch in spite of its small size. Squeezed into its six blocks, you’ll discover swathes of superb sushi, shabu-shabu and ramen restaurants, a riot of ultra-kitsch gift shops, Japanese sweets and more manga and anime merchandise than you can shake a samurai sword at. Here are some of our favorite things to do in Japantown San Francisco. Get to Know San Francisco’s Japantown Japantown radiates out from its central hub, the Peace Plaza, a major focal point for events and festivals throughout the year and a great place to just sit and watch the world go by. Towering over the plaza is the Peace Pagoda, a striking five-tiered concrete structure with a spire on top that was designed by Japanese architect Yoshiro Taniguchi and gifted to San Francisco by Osaka in 1968. It’s from here that you can start the Japantown History Walk, a short stroll through the district’s storied past, guided by 16 signs featuring maps, photographs and information. The walk provides a nice introduction to Japantown and will help you find your bearings. As well as the Peace Pagoda, it also takes in pedestrianized Osaka Way, Ruth Asawa’s beautiful Aurora and Origami Fountains and the colorful Sensu folding-fan sculpture. Shop ‘Til You Drop A visit to the Japan Center, a trio of malls crammed top to bottom with Japanese shops and restaurants should be considered an absolute must on any list of things to do in San Francisco’s Japantown. Start in the east mall, where the famous Japanese dollar store Daiso offers a mind-boggling variety of products at rock bottom prices (generally $1-2). Looking for kitsch Hello Kitty trinkets? Stationery supplies? Japanese fans? Beauty products? Bookends? Chopsticks? Kawaii (cute) Japanese designs? Then Daiso is surely the place for you. It’s also at this end of the mall that you’ll find one of Japantown’s most Instagrammed attractions: the arched red Moon Bridge. Head to the west mall for the iconic Kinokuniya Bookstore, a stalwart of San Francisco’s Japantown since the late 1960s. It’s here that you’ll find all things manga and anime: books, comics, DVDs, t-shirts, toys, tote bags, Studio Ghibli merchandise, you name it and they’ll probably have it here! There’s even an intricate artwork by legendary Japanese illustrator and cartoonist Katsuya Terada, painted at the entrance to the store during his visit in 2013. Upstairs, you can browse Japanese and English literature and attend occasional readings and signings; authors who have appeared at the store previously include Japanese historian David Keene and actor George Takei. Food, Glorious Food! After all that shopping you’re sure to have worked up a mighty appetite. Fortunately for you, the Japan Center also boasts some of the best eating in town. Head to the aptly named Restaurant Row in the west mall for a veritable smorgasbord of dining options. Restaurants here run the full gamut of Japanese specialties. There’s sushi, of course, and plenty of it. This is also the place to try okonomiyaki, delicious savory Japanese pancakes stuffed with fillings of your choice and topped with pickled ginger, mayonnaise and umami Japanese sauces. Ramen or noodles more your vibe? You’ll find both well represented here, too. For a real taste of Japanese culture, hit the shabu-shabu joints, where you cook your own beef and vegetables at the table before gobbling them up along with rice and a rainbow of zingy dipping sauces. Something sweet? Sophie’s Crepes is a dessert shop of some local renown, where freshly made crepes are served cone-style with fillings of your choice. Whipped cream and fresh strawberries. Green tea gelato with red bean paste and matcha sauce. Mandarin and Nutella. The only problem you’ll have here is deciding which to go for. Mosey over to Matcha Cafe Maiko which, as the name suggests, is your stop for everything matcha. There’s shaved ice, tea, and matcha lattes. Or try a crispy homemade cone piled high with soft serve matcha ice cream. For an ultra-decadent treat, you can also have yours topped with gold leaf! A Spot of R’n’R Tucked away behind an unassuming pair of wooden doors inside the sprawling Japan Center is the Kabuki Springs & Spa, where a traditional onsen-style Japanese bathhouse offers multiple methods of achieving a state of pure zen. Buy a day pass to access the steam room, sauna, muscle-soothing hot pool and bracingly cold plunge pool. There’s sea salt for body scrubs and green tea for maximum refreshment, and you’ll get a discount on your day pass if you also book a treatment at the adjoining spa, where a deluxe 80-minute Eastern Shiatsu massage might leave you so relaxed you’ll want to remain horizontal for the rest of the day. Cherry Blossom Festival The annual Northern California Cherry Blossom Festival, held in honor of the photogenic pink blooms, is one of San Francisco’s most popular, drawing thousands of visitors to the neighborhood for its two-weekend run every April. This riot of color and sound celebrates all things Japanese. Highlights include taiko drumming, when men and women in traditional dress beat huge tribal drums in an effort to ward off evil spirits. There’s street food, ancient Japanese tea ceremonies, karate demonstrations, origami displays and Japanese folk music and dance, with many of the more popular performances taking place on the main stage at Peace Plaza. The festival culminates in a grand parade, when drummers, dancers, and beautifully decorated floats weave their way through cheering crowds between City Hall and Japantown, leading the way to a huge closing party in the shadow of the Peace Pagoda. Pro-tip for cherry blossom die-hards: some of the finest in San Francisco are found not in Japantown but at the Japanese Tea Garden in Golden Gate Park. Save on things to do in Japantown San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
California sea lions basking in the sun at Pier 39 in Fisherman's Wharf, San Francisco
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Week in San Francisco

San Francisco is one of those places that really lends itself to longer stays. You’ll never find yourself short of things to do here: the Golden City is packed to the rafters with world-class museums, sprawling parks, top-flight shopping and nightlife and, of course, iconic attractions like Alcatraz and the Golden Gate Bridge. A week in San Francisco really lets you get under the skin of the city and immerse yourself in its intoxicating vibe. Check out our suggested 7-day itinerary below. Day 1: Downtown Strolling around San Francisco’s financial district is a great way to get your bearings on arrival. It’s here that you’ll find the San Francisco Museum of Modern Art (SFMOMA), where the 30,000-strong collection of modern and contemporary art, including masterpieces by Warhol, O’Keeffe, Hopper, Richter, Kahlo (and countless others) is one of the world’s largest. Lunch options abound downtown. Head to the Ferry Building on the Embarcadero with its soaring clock tower and bustling marketplace, where artisan foodie stores hawk delicious freshly baked San Francisco sourdough, aromatic local cheeses and much more. Or try an authentic Chinatown takeaway joint for life-changing shrimp gyoza, crispy sesame balls and fluffy BBQ pork dumplings. The tiny Golden Gate Fortune Cookie Factory on Ross Alley is another essential component of any foray into Chinatown: watch the cookie assembly line team in action before picking up a bag of green-tea-flavored treats to go. The streets that radiate out from Union Square are a shoppers’ paradise. Saks, Macy’s, Apple, Louis Vuitton: all the big-hitters are here. Spend the afternoon giving your credit card a workout, then glam up for an evening at the stately War Memorial Opera House for world-class ballet, opera and symphonic performances. Day 2: Golden Gate Park You can easily spend a whole day (and probably more) exploring the many gardens, museums and trails in sprawling Golden Gate Park – there’s even an old-fashioned carousel with painted wooden beasts that include an ostrich, a tiger and... a dragon. Find your inner zen among the Japanese Tea Garden’s meandering paths, bonsai trees and tranquil koi ponds, get your selfie fix at the picture-perfect Dutch Windmill (particularly photogenic in spring when the tulip garden is in bloom) and snap the bison in their paddock near Hippie Hill. Golden Gate Park is also home to not one but two of San Francisco’s most impressive museums. Visit the de Young, with its burnished copper facade and striking observation tower, to admire fine art from the Americas and beyond. The California Academy of the Sciences is your place for all things living (and dead), boasting a staggering 46 million specimens across its aquarium, rainforest dome and natural history museum. And that’s not all: there’s a huge planetarium here, too! Look out for the museum’s unique roof, topped with seven rolling green hills and over two million plants. Day 3: Ride the Cable Cars No visit to San Francisco would be complete without a ride on the iconic rolling landmarks that are the MUNI cable cars. Feel the wind in your hair as your painted wooden carriage rollercoasters its way through the city’s famously hilly streets. Take the California Street line west from the Embarcadero to ogle luxury hotels and homes of the rich and famous in wealthy Nob Hill, where the Gothic confection that is Grace Cathedral also merits a visit. Or hop aboard the downtown lines for a ride up to Fisherman’s Wharf – we recommend the Powell-Hyde line for the best views of Alcatraz as your carriage crests the hills, plus you’ll also get a peek at the hairpin bends of Lombard Street as you wobble past. In the evening, trade the clanging bells and rattling wheels of the cable cars for a sunset cruise out to Alcatraz Island where an atmospheric tour of America’s most notorious former prison awaits. Day 4: Chill in The Mission Soak up the hipster vibe of The Mission on a stroll round its buzzy streets. This virtual art gallery of a neighborhood has colorful murals adorning almost every available surface, particularly in and around Clarion and Balmy Alleys. Follow the rich aroma of freshly ground coffee to the roasteries on Valencia Street and grab a cup to go, then browse the wild variety of independent stores along this eclectic strip. Expect vintage thriftstore fashions, pre-loved vinyl records, second-hand books, trendy tattoo parlors and – genuinely – a supply store for wannabe pirates. Eyepatch and stuffed parrot duly secured, make for the local taquerias. Both Taqueria La Cumbre and Taqueria El Faro claim to have invented the legendary Mission Burrito – an obscenely large steamed flour tortilla that’s absolutely crammed with farm-fresh meat, salsa, rice, beans, cheese, sour cream, guacamole and shredded lettuce. We’re talking around 2lbs of Mexican goodness here. Take yours up to Dolores Park and eat slowly while enjoying superb views of Downtown and the Bay. Day 5: North Beach Confusingly, there’s no beach in buzzy North Beach. But don’t let that put you off: the heady mix of Italian flavors, literary counterculture and scenic strolls more than makes up for it! Grab a drink in the Vesuvio, the retro-tastic bar close to Jack Kerouac Alley, where the author used to hang out with beatnik pals Ginsberg and Cassady in the 1950s. Pick up a copy of On The Road from the legendary City Lights bookstore then its straight to the Italian bakeries by leafy Washington Square for some of the best cannoli in town. Actually, best get a bagful – you’re going to need the energy for what’s coming next. Suitably fortified, you’re now ready to take up the challenge of the Filbert Street Steps. There are around 500 (mostly wooden) steps from the bottom to the landmark Coit Tower up top. Dedicated climbers reap rich rewards, taking in widescreen Bay views and meeting raucous red-and-green Telegraph Hill parrots along the way. Footsore pilgrims will be pleased to learn that, once inside the 210-feet-high Coit Tower, there’s an elevator to take you to the top. Phew. Day 6: Fisherman’s Wharf Taking in the whole of San Francisco’s northern waterfront, Fisherman’s Wharf is the traditional seaside day out writ large, and so much more besides. Here’s where you can say hello to sea lions basking in the sun on Pier 39, meet celebs and former presidents (in wax form) at Madame Tussauds, board a WWII submarine and savor zingy fish tacos as you watch the boats shuttle passengers to and from Alcatraz. There are arcade games, thrill rides and street performers too, as well as one of San Francisco’s very best museums. The Exploratorium on Pier 15 is an art and science extravaganza, with dozens of interactive exhibits designed to educate and entertain. If you’ve ever wanted to step into a tornado, dance with your own shadow or see San Francisco’s skyline modeled from a staggering number of toothpicks, this is the one for you. Day 7: Golden Gate Bridge You can’t spend a week in San Francisco and not set foot on the Golden Gate Bridge at least once. Sure you’ve seen those iconic rust-red towers from a thousand different angles over the last seven days. But can you truly say you’ve been to San Francisco until you’ve experienced the (often fearsome) Bay winds and taken in the sweeping views from bang in the center of the bridge? No, we say, you cannot. Spend a leisurely day exploring the Presidio – home of the Walt Disney Family Museum, Palace of Fine Arts and more – before walking the entire length of the Golden Gate and rewarding yourself with dinner in downtown Sausalito. Save on attractions in San Francisco Save on admission to San Francisco attractions with Go City. Check out @GoCity on Instagram and Facebook for the latest top tips and attraction info.
Stuart Bak
Stuart Bak

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