Heineken Experience

15 reviews

2-3 hours

Take a tour through the home of Heineken and enjoy a tasting session.

Essentials
All-Inclusive
Must-sees
Adult only
Indoors

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Complimentary beer
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What you'll do

The Heineken Experience in Amsterdam is the beer giant's first built brewery. Don't miss the chance to learn all about the beer that was born in Amsterdam and get a taste of the freshly-brewed tipple.

In the heart of Amsterdam lies the Heineken Brewery, a place where tradition meets innovation. With your Heineken Experience tickets, you can explore the brewing process up close and an get insight into their process. See, touch, and taste what goes into making the world's favorite beer. From hops to the final bottle, the Heineken Amsterdam tour is an engaging, educational, and tasty experience!

Hear the story of Heineken's heritage, discover its unique brewing process, and be the first to hear about future plans and innovations. The tour will end in the tasting room where you'll get to enjoy two free glasses of Heineken!

What's included

Learn all about the story of Heineken, the brewing process of the famous beer, and innovations.
Enjoy two complimentary glasses of Heineken.

Reservations

Booking required

Reservations are required. Visit the Heineken Experience website to book your slot.

You’ll need to select the number of passes your party has, and then enter the pass number for each one.

Please note:

This experience will only be available to those with an All-Inclusive and an Essentials Pass, you will not be able to book with an Explorer Pass.

: Getting in
Just show your pass when you arrive for your pre-booked experience.
: Does Heineken Brewery offer any behind-the-scenes tours of their brewing process?
Yes, indeed! Heineken Brewery provides captivating behind-the-scenes tours, offering visitors a fascinating glimpse into the meticulous brewing process, giving them a deeper appreciation for the craft behind their favorite brews.
What are some of the internationally owned brands under Heineken?
Alongside the iconic Heineken brand, the brewery's international portfolio includes beloved names like Birra Moretti, Krusovice, Red Stripe, Tecate, Tiger, Sol, Desperados, and Amstel, offering a diverse selection of flavors to beer enthusiasts worldwide.
How long does the brewing process take to achieve Heineken's renowned taste?
Crafting the perfect Heineken requires patience and precision, with 28 days dedicated to the brewing process, ensuring that every sip delights with its refreshing taste and beautiful golden color.
How many Heineken cans and bottles are served globally each day?
The popularity of Heineken knows no bounds, as the brand now serves over 25 million cans and bottles worldwide every single day, a testament to its global appeal.
What interesting change did Alfred Heineken make to the label in 1954?
In 1954, Alfred Heineken, the grandson of Gerard, made a clever tweak to the label by giving the letter 'e' a slight backward slant, creating a smile-like appearance to make it more appealing to potential buyers.
When was Heineken Brewery founded, and by whom?
Heineken Brewery has a rich history dating back to 1864 when it was founded by Gerard Adriaan Heineken, setting the foundation for a legendary brewing legacy.
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