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Dive into The Upside Down Amsterdam, where an immersive social media paradise awaits! Here, you can snap incredible photos in mind-bending optical illusions, dive into funky ball pits, and explore interactive installations that will make your feed pop.Every corner is designed to be a visual playground, with playful settings and vibrant backdrops perfect for capturing the ultimate shot. Whether you're posing in gravity-defying rooms or getting lost in kaleidoscopic environments, The Upside Down offers an unforgettable experience thats tailor-made for sharing and sparking creativity.Feeling snacky? Pay a visit to The Upside Down Caf where the fun continues in their quirky menu! Enjoy extravagant milkshakes, fun food and sweet treats (vegetarian and vegan options available!)

This incredible experience will have you soaring over iconic sights such as its tulip fields and windmills. Special effects like mist and wind will ensure you see and feel the Netherlands like never before. Conveniently located in Amsterdam.The total experience lasts an hour and contains four shows, including a 9-minute flight. This must-see attraction will give you a new perspective of and information about the Netherlands while providing a great time for the whole family.

A’DAM LOOKOUT is an observation deck with an unrivaled panoramic view of Amsterdam. You’ll see the city’s historical center, its pulsating port, the unique Dutch polder landscape and you’ll spot the famous canals which belong to the UNESCO World Heritage list. Once you've taken in the views, feel free to stay and buy a drink at the bar.Want to see Amsterdam from a view like no other? At the A'Dam Lookout, you'll find just that! Step onto the sky deck, feel the cool breeze, and let the beauty of the city work its magic. It's a perfect way to soak in the views and create memories that will last a lifetime.Complementing the experience is a state-of-the-art interactive exhibition and free audio tour about Amsterdam’s history and culture. A’DAM LOOKOUT is located on top of the A’DAM Tower in Amsterdam North.For you daredevils and thrill-seekers, get your adrenaline rush with Europe’s highest swing ‘Over The Edge’ (extra charge) and dangle 100 meters above the ground, back and forth over the edge of the tower with Amsterdam below your feet. Or take a seat in the Amsterdam VR ride, a unique virtual reality roller coaster through the city.Enjoy the unrivaled view of the Dutch capital city while the adrenaline flows through your veins.

Step into the AMAZE – Amsterdam, where creativity and innovation meet. This unique attraction offers an unforgettable experience for visitors of all ages. With cutting-edge interactive exhibits, art installations, and optical illusions, the museum brings a new dimension to understanding art and science. It's the perfect place to spend a family day or ignite your individual curiosity.This sensory journey is brought to by the founders of Dutch Dance, ID&T, who host some of the biggest electronic events in the world such as Electric Zoo Festival (New York) and Amsterdam Music Festival. You'll be immersed in a dizzying display of special effects and new media art, allowing you to escape reality and reconnect with yourself.With over 30 years of show effects under their belt, ID&T have filled this 3000m2  space with impressive audio-visual technology, with different rooms to journey through and interact with.Lasers, lights, smoke, new media art and visuals, 11-D sounds and interactive effects all come together for an unforgettable experience. 

The Rijksmuseum is a Dutch national museum dedicated to arts and history in Amsterdam and the collections illustrate the history of Holland from the Middle Ages to the present day. Travel through time with over 8,000 objects and paintings for you to uncover.Take a look at this welcome video on the Rijksmuseum website.Explore Amsterdam's RijksmuseumIf you're interested in a world filled with history and art, Amsterdam's Rijksmuseum is the place to be. With your ticket in hand, you're one step closer to centuries-old masterpieces and cultural treasures. It's not just a museum, it's a living timeline of creativity and innovation.Discover famous masterpieces from the Dutch Golden Age, including Frans Hals, Jan Steen plus the world famous crowd pleasers 'Night Watch' by Rembrandt and Johannes Vermeer’s 'The Milkmaid'. Whether you're an avid art enthusiast or simply want to visit Amsterdam's most talked about tourist attraction, it's the perfect day out for the whole family.If you'd like to find out more information for yourself why not download the free Rijksmuseum app and enjoy a multimedia tour through the museum. You can even create your own route and pick the famous works you want to see the most.Plus, after your visit, you'll recieve a free Rijksmuseum tote bag. A great little souvenir to remember your visit!

Moco Museum Amsterdam is a leading museum dedicated to making art accessible to everyone, located in the heart of the Museumplein.  Discover an eye-opening and inspiring collection of modern, contemporary, digital and immersive art, featuring world-famous artists such as Banksy, Andy Warhol, Keith Haring, Jean-Michel Basquiat, Yayoi Kusama and more. Explore over 100 bold artworks by over 35 visionary artists, spanning paintings, sculptures, installations and immersive digital spaces. Every ticket includes a free audio guide in 6 languages so you can fully experience the stories behind the art. Looking for unforgettable things to do in Amsterdam? Moco Museum is one of the coolest art museums. Don’t miss this truly unmissable art experience when in Amsterdam. 

Hop aboard for an unforgettable journey through Amsterdam's charming waterways with the Open Boat Cruise from Stromma. With small group sizes, you'll feel the personal touch from your knowledgeable skipper, who not only navigates the canals but also shares fun stories and little anecdotes. You’ll discover hidden gems and lesser-known spots, along with big landmarks, all from the comfort of a fully electric boat. This eco-friendly option ensures a serene cruise, allowing you to absorb the city's beauty and charm without the distraction of loud engines.The tour takes you through narrow, quiet canals lined with historic buildings that date back to the Golden Age, where you can see Amsterdam as it was meant to be seen—up close and personal. You can also purchase light refreshments on board, all the while enjoying stunning views. Each bend in the canal reveals something new…

When you enter the Amsterdam Dungeon, there's no turning back.Experience a unique, terrifying, blood-curdling attraction that whisks you back 750 years into the Netherlands' most perilous past. See, hear, feel and smell the foul wrongdoings played out by chillingly amusing characters of the 'bad old days' as they come to life before your very eyes!Watch your step. Keep your eyes peeled. You never know what could be lurking around the corner. Will you survive to the end?