One week in London: your ultimate itinerary

Published: July 18, 2024
A couple walk past Tower Bridge in London in April

London isn’t just a list of landmarks to tick off but a living entity which has been constantly evolving for over 2000 years. Hugely diverse in origin, Londoners shop, work and worship amidst world-beating attractions.

Spend enough time in the capital, and you’ll realize that behind their frosty exterior most of London’s nine million people are also a friendly – if modest – bunch worth taking the time to get to know properly.

A week in London it is then! Plan it well and a London 7 day itinerary can provide you with a view of the British capital it’s not possible to get with a two or three day visit. As Samuel Johnson once said, when you’re tired of London, you’re tired of life.

Your first day in London

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With your camera battery fully charged and SD cards empty, ease yourself into the next 7 days in London at Piccadilly Circus. At the junction between the thoroughfare simply known as Piccadilly and Regent Street, it’s a spot that has spun with black cabs, red double decker buses and advertising hoardings for decades, with the Statue of Eros acting as the starting point for countless romances.

Piccadilly has its fair share of famous storefronts should you want to start the souvenir shopping early, with Fortnum & Mason as evocative of time in London as afternoon tea at The Ritz a few doors down.

Spend the rest of the day taking in the views of Buckingham Palace from the roof of Wellington Arch – once home to London’s smallest police station – and admiring the collections of Apsley House. Also known as No 1 London, it was the home of the Duke of Wellington, victor over Napoleon.

A day by the river

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The views at the Tower of London extend back close to 1000 years. A fortification built by William the Conqueror around 1066 which became a prison to Anne Boleyn, Guy Fawkes and The Kray twins, the tower is now best known for its ravens, yeomen wardens (beefeaters) and crown jewels. Together they provide an unforgettable morning of heritage, wit and bling.

Cross the Thames by Tower Bridge to reach the south side of the river. Opening on average three times a day, with a week in London you can afford to hang around the area for a while just in case, perhaps taking in HMS Belfast at the same time. With nine decks to explore, it’s one of the most detailed displays of life in the navy during peace and war time you’ll encounter.

End the day looking down on London from The View from The Shard. Western Europe’s tallest building, The Shard’s observation floors stand 250 meters above the riverside, providing panoramas capable of transporting you 40 miles in any direction. The bar makes an extra-special spot from which to enjoy London’s sunsets too.

The rainy day

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The weather in London is fickle enough that you could experience a rainy day at any time of year. But don’t worry, there’s plenty indoors that will keep you busy without them feeling like second-rate options.

The Natural History Museum, Science Museum and Victoria and Albert Museum are located side by side in Kensington, though with such extensive collections you’re better off sticking to the one that interests you most. Whilst the first two museums are relatively self-explanatory, the Victoria and Albert Museum name doesn’t give much away. Funded by the profits of Hyde Park’s 1851 Great Exhibition, it concentrates on the decorative arts, from ceramics to tapestries and jewelry.

The site of performances throughout the year, the Royal Albert Hall really comes into its own in August and September, when it welcomes the Proms. But even when there’s no scheduled performance you can still take in its main auditorium with a behind the scenes tour.

Span a millennium in a day

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For a trip beneath the world’s oceans without the price tag to match, start the fourth day of your London week itinerary at SEA LIFE Center London Aquarium. As well as a coral reef and a shark tunnel, visitors are able to watch the antics of a small colony of penguins.

Just outside, the steady rotation of the London Eye has become an irresistible part of anyone’s London experience. The world’s first cantilever Ferris wheel – supported on just one side – its location means it provides some of the clearest views of the Houses of Parliament and Westminster Abbey beyond.

With origins predating the Norman Conquest of 1066, the abbey has witnessed some of the most important events in British history, from the coronation of over 40 kings and queens, to royal marriages, memorials to national treasures and the burial of the unknown soldier at the end of the First World War. Royal brides continue to place their bouquet on its black marble surface in honor of the fallen.

Spend a day at Kew

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The list of public green spaces that were once the private property of the British monarch extends to the Royal Botanic Gardens, Kew. A cherished part of west London, the gardens have gained international recognition through their UNESCO World Heritage status and continuing work to save botany’s rarest plants from extinction.

Nor does it matter when you plan to visit London, since Kew provides all-year color and interest. Spring sees tulips, daffodils and cherry blossom take centerstage, before the summer months present its follies – including a ten story Chinese pagoda – in all their glory.

Fall sees Kew’s 14,000 trees from around the world turn stunning shades of sunset whilst even the winter isn’t lacking in attractions thanks to its multiple glasshouses and February orchid festival. So slip on a good pair of walking shoes and discover for yourself what Kew is all about!

A day in the City of London

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Begin Day 6 of your odyssey at the northern end of London Bridge. Once the only crossing over the Thames in the city, the current version dates from the 1960s and is a little underwhelming compared to London’s other crossings – but does have clear views towards Tower Bridge and The Shard.

Head north from the city of London into the City of London – which has its own police force and ancient ways though not much over two kilometers square – for one of London’s quirkier attractions – The Monument.

Located on an easy-to-miss side street, it commemorates the Great Fire of 1666, reputed to have started in Pudding Lane opposite. The ‘new’ St Paul’s Cathedral rose from the ashes of the fire. Designed by Sir Christopher Wren, its sightlines are protected by law and its interior considered one of architecture's greatest achievements.

End your day in and around the Museum of London, which tells the story of the capital from the time of the mammoths to the latest archeological discoveries.

A day of live performances

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Make sure you haven’t missed anything by spending the morning enjoying the commentary and day ticket opportunities of a Hop-On Hop-Off Bus Tour through the heart of the capital.

Follow this up with a matinee performance at one of the West End’s top theaters, where dramas, musicals and comedies switch between coming from and going to New York’s Broadway and attract big names in television and cinema to their stages.

On a bright summer night the open-air amphitheater forming Regent’s Park Theater ensures each show is unique, whilst an afternoon at ZSL London Zoo provides another type of entertainment. Its 750 species, from aardvarks to zebra, never fail to charm.

A week in London with Go City

Capture the essence of the living and breathing British capital with one week in London. Its range of attractions are extensive, but that doesn’t mean you have to watch your bank balance drain. Travel with Go City to take advantage of massive savings on admission to many top attractions!

Ian Packham
Go City Travel Expert

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Best London Souvenirs

You! Yes, you there! Are you a fan of things? Do you like stuff? Perhaps items related to a specific city? Well, you must be a fan of souvenirs! Loveable keepsakes of times past, that help remind you of the exciting adventures you've experienced. If you're visiting London from further shores, or simply from another part of the UK, you might want something to remember your trip. But which are the best souvenirs? Well, pay attention, and take a gander down below, guv'nor. What we will do, is provide you with a list of the best London souvenirs. Tiny Bus You know them; you love them. London's big red buses are one of the most recognisable elements of the country's capital. And, predictably, you'll find little red buses of all shapes and sizes you can buy and put around your house. Big Ben Definitely one of the must-have London souvenirs. Everyone's favourite large clock, Big Ben is another of London's most famous landmarks. Fancy some of that large clock action in your little lounge? Go grab one and put it on a shelf. That way, it will always be there, watching you. And waiting. Waiting for what, you may ask? You'll just have to wait and see. LDN tees Did you love your visit to London? Do you want to memorialise it in clothing form? Go get an 'I Love - or heart - London' t-shirt. That way, you can wear your memories. And when people see it, they'll ask you all about your trip. Maybe. Red Box Another red London motif is the iconic red telephone box. Sadly a dying breed in this modern age of smartphones and texting, there are still a few dotted about the city. Before they die out completely, go pick up a keepsake. Then, put it somewhere so that the red phone box will live on forever. In your bedroom, or other room. Wherever you want it. Union Jacks Is there anything more English than the Union Jack? Probably, as it's actually the flag of the United Kingdom. Never mind that, go grab a flag, mug, or some Spice Girls-related memorabilia. Anything with a Union Jack, and display it proudly. No list of the best London souvenirs would be complete without it. Harry Potter The boy wizard who changed the lives of an entire generation. You'll find a sorting hat-load of Harry Potter memorabilia all over London, especially since the success of Harry Potter and the Cursed Child in the West End. Wands, sweets, hats, and more. Anything a muggle could want! Oyster Card A staple of every Londoner's wallet, you'll probably pick up an Oyster Card so you can get about on the tubes and buses that take you across the city. Keep it, frame it, and display it for your friends and family to see. You went to London, and dared to travel too. And, when you want to come back, you'll be ready to hop on immediately. Marmite. Yes, really Whether you love it or hate it, marmite is the quintessential British spread. So, why not pick up a jar or two, put it somewhere prominent in the kitchen, and then never touch it again. Coasters Do you drink drinks? Do you ever put them on a table only for them to leave a ring stain no matter how hard you tried to avoid it? Then you, my friend, need a coaster. And why not get one that commemorates your trip to the big city of London? There are plenty of coaster options available to you, featuring many of the things we've already discussed. Want a big ben coaster? We're sure you'll find one. Holmes for your home Of course, one reason many of you are travelling to our fair capital is because of the man himself, Mr. Sherlock Holmes. The legend himself prowled the streets of London, solving cases and getting up to other Sherlock-related hijinks. Given the recent Sherlock Rennaissance, expect to find a whole host of Sherlock bits and bobs. If you can get the hat, the magnifying glass, and the pipe, you win Sherlock bingo. Your prize? Looking awesome. Royal Family things Another big English export, the Royal Family draws a remarkable amount of tourism to London every year. Arguably the most famous royal family on the planet, millions tune in to watch their weddings. So, you can expect that there's a lot of Royal-themed memorabilia on offer to would-be collectors. Plates, cups, calendars, books, t-shirts, the list goes on. However you want to celebrate this oddball family, you'll find it in London. You can't leave London without one of the best souvenirs! London keyrings If you live in a house or flat, chances are you have keys. They're the things you use to get in, and keep people out. If you have multiple keys, you might be in the market for a keyring. Well, why not combine your love of keys and your love of London with a London-themed keyring? Whether you want one with a bus, Big Ben, or another landmark like the London Eye, you're sure to find one. Keep your keys safe, stylish, and flash them to all your friends. They will envy your keyring, and they will love it. Footie stuff If you are a big fan of the actual football, the one where people hit the ball with their feet, then you're in luck. There are a number of large football clubs that call London home. You've got world-renowned clubs like Arsenal and Chelsea, and you'll find a lot of football shirts, training kits, mugs, posters, and much more at their respective stadium shops. Why not combine your shopping spree with a tour of the Emirates or Stamford Bridge? Or, there are lesser-known, but still great clubs, like West Ham, Crystal Palace, Brentford, QPR, the list goes on. Whichever team you like, player you follow, or kit you prefer, you're bound to find it in London. And that's our list of the best London souvenirs! We hope you enjoy your memorabilia bounty, and display it for all to see. Are you wondering what else you can do while in the city? Why not check out London's best markets, art galleries, or museums?
Dom Bewley
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Best Free Museums in London

No word sparks the minds of people quite like 'free.' The absence of payment can be a strong pull for us tax, rent, or mortgage payers who need to put oven chips on the table. We can all agree that getting something for nothing is awesome - especially if that free thing is culture. Culture can be inspirational, informative, and eye-opening in equal measure, giving us a look back into the past, allowing us to process the present, or helping us look forward to the future. So, if you're looking for a shot of free culture to go right into your veins, free museums are just the thing. But which ones? Why, these ones, of course! Here are the best free museums in London. Including: British Museum Natural History Museum V&A Museum Science Museum Museum of London and more! British Museum How does 2 million of years of free culture sound? Well, look no further than Britain's very own museum, the British Museum! Enter a world of other worlds, with sections dedicated to many eras of our planet. You'll find carvings and tablets from early man, artefacts from ancient Greece and Egypt, all the way through to Rennaissance paintings. And while you'll have to pay to enter some of the exhibits, on the whole, the bulk of the museum is absolutely free. Natural History Museum Do you want to see freaking dinosaur skeletons? Of course you do. Head over to the Natural History Museum and see them for yourself! Get a glimpse into the distant past as you explore creatures great and small throughout 65 million years of our planet's history. Meet giant sloths, extinct dinosaurs, and a big old blue whale skeleton that hangs over your head. And, other than a couple of paid exhibits, all of this is entirely free for you to explore. So go see some big bones, baby! Oh, and pick up a free guidebook and map combo while you're at it. V&A Museum A celebratory marriage of art, design, and history, the V&A Museum is one of the best free museums you can visit in London. Opened back in the 19th century, and named after then Queen Victoria and her husband Albert, the V&A Museum is an inspiring collection of over 5000 years of art artefacts. Art-efacts? Yes. You'll discover ancient clothes, jewellery, sculptures, and prints that will give you key insight into past cultures and their people. They also have some late events, if you're more of a night owl. Science Museum See how far science has come at a museum dedicated to it. The Science Museum is a mind-opening experience for any curious human, giving you a look back at how science and technology have changed our lives throughout history. From progress in medicine, to monuments to the space race, you'll find a world of wonder within. There are interactive exhibits, a massive collection of scientific artifacts, and much more. And yes, other than a couple of specific paid exhibitions, including the IMAX 4D cinema, you're free to wander and wonder, free of charge. Royal Museums Greenwich Discover the history of humanity's relationship with the oceans at the Royal Museums Greenwich. At the National Maritime Museum, you'll discover the origins of Greenwich Mean Time and timezones, the history of Britain's sea exploration, and heaps of seafaring artefacts. Then, head over to Queen's House, where you can walk up the famous Tulip Stairs, marvel at all the marble, and study some fantastic paintings from notable luminaries of the brush like Turner. And yes, as you may have gathered, it's all completely free. Museum of London Want to get a better insight into the history of the city itself? Then head on over to the Museum of London. There, you'll discover the capital's rich history, from Roman occupation all the way through to the 2012 Olympics. You'll discover how the Great Fire of London resulted in much of the city's redevelopment and redesign. You'll see artefacts from throughout the city's history, from Tudor dresses to medieval tapestries. If you want to learn more about the capital, it's definitely one of the best free museums in London! Imperial War Museum It appears that war is a sad, unavoidable part of human existence. At least, until we finally decide to put our difference aside and work together and transcend. Anyway, enough about that! For the time being, you might want to know a little more about war and the people who take part. Well, the Imperial War Museum is the perfect place to discover the modern history of war, and the horrors it has wrought. Step inside, and you'll find exhibitions dedicated to the First World War, the Second World War, the Holocaust, and how military technology has progressed since. Maybe not the cheeriest of visits, but undoubtedly interesting. And free, so it's perfect for this list! Museum of London Docklands Ever wondered what the life on the docks would be like? Well, there is an entire museum dedicated to dockworkers and their prowling ground. Head over to the Museum of London Docklands and learn about how boats, ships, and other sea-riding vehicles changed our lives forever. There is a load of free exhibitions available that explore the evolution of the docks, worldwide transportation of goods, and the technology that's responsible. If you're looking for free dockland fun, it's easily one of the best free museums in London! Horniman Museum & Gardens And finally, if you're looking for something a little more unusual in your free museum quest, give Horniman Museum & Gardens a gander. Inside, you'll find a comprehensive collection of anthropological artefacts, ancient musical instruments, taxidermied animals from across the globe, and much more. Right now, there's an entire exhibition dedicated to the untold stories of hair. It's called Hair: Untold Stories, because why not? There, you'll find an intimate range of stories and showcases from filmmakers and artists, exploring the history of hair and why it matters so much to us humans. It might sound strange, but it's worth checking out! And that's our list of the best free museum in London! Alongside fantastic museums there are plenty of other free things to do in London too. Take your pick, and enjoy free, cultural bliss.
Dom Bewley

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