One week in London: your ultimate itinerary

Published: July 18, 2024
A couple walk past Tower Bridge in London in April

London isn’t just a list of landmarks to tick off but a living entity which has been constantly evolving for over 2000 years. Hugely diverse in origin, Londoners shop, work and worship amidst world-beating attractions.

Spend enough time in the capital, and you’ll realize that behind their frosty exterior most of London’s nine million people are also a friendly – if modest – bunch worth taking the time to get to know properly.

A week in London it is then! Plan it well and a London 7 day itinerary can provide you with a view of the British capital it’s not possible to get with a two or three day visit. As Samuel Johnson once said, when you’re tired of London, you’re tired of life.

Your first day in London

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With your camera battery fully charged and SD cards empty, ease yourself into the next 7 days in London at Piccadilly Circus. At the junction between the thoroughfare simply known as Piccadilly and Regent Street, it’s a spot that has spun with black cabs, red double decker buses and advertising hoardings for decades, with the Statue of Eros acting as the starting point for countless romances.

Piccadilly has its fair share of famous storefronts should you want to start the souvenir shopping early, with Fortnum & Mason as evocative of time in London as afternoon tea at The Ritz a few doors down.

Spend the rest of the day taking in the views of Buckingham Palace from the roof of Wellington Arch – once home to London’s smallest police station – and admiring the collections of Apsley House. Also known as No 1 London, it was the home of the Duke of Wellington, victor over Napoleon.

A day by the river

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The views at the Tower of London extend back close to 1000 years. A fortification built by William the Conqueror around 1066 which became a prison to Anne Boleyn, Guy Fawkes and The Kray twins, the tower is now best known for its ravens, yeomen wardens (beefeaters) and crown jewels. Together they provide an unforgettable morning of heritage, wit and bling.

Cross the Thames by Tower Bridge to reach the south side of the river. Opening on average three times a day, with a week in London you can afford to hang around the area for a while just in case, perhaps taking in HMS Belfast at the same time. With nine decks to explore, it’s one of the most detailed displays of life in the navy during peace and war time you’ll encounter.

End the day looking down on London from The View from The Shard. Western Europe’s tallest building, The Shard’s observation floors stand 250 meters above the riverside, providing panoramas capable of transporting you 40 miles in any direction. The bar makes an extra-special spot from which to enjoy London’s sunsets too.

The rainy day

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The weather in London is fickle enough that you could experience a rainy day at any time of year. But don’t worry, there’s plenty indoors that will keep you busy without them feeling like second-rate options.

The Natural History Museum, Science Museum and Victoria and Albert Museum are located side by side in Kensington, though with such extensive collections you’re better off sticking to the one that interests you most. Whilst the first two museums are relatively self-explanatory, the Victoria and Albert Museum name doesn’t give much away. Funded by the profits of Hyde Park’s 1851 Great Exhibition, it concentrates on the decorative arts, from ceramics to tapestries and jewelry.

The site of performances throughout the year, the Royal Albert Hall really comes into its own in August and September, when it welcomes the Proms. But even when there’s no scheduled performance you can still take in its main auditorium with a behind the scenes tour.

Span a millennium in a day

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For a trip beneath the world’s oceans without the price tag to match, start the fourth day of your London week itinerary at SEA LIFE Center London Aquarium. As well as a coral reef and a shark tunnel, visitors are able to watch the antics of a small colony of penguins.

Just outside, the steady rotation of the London Eye has become an irresistible part of anyone’s London experience. The world’s first cantilever Ferris wheel – supported on just one side – its location means it provides some of the clearest views of the Houses of Parliament and Westminster Abbey beyond.

With origins predating the Norman Conquest of 1066, the abbey has witnessed some of the most important events in British history, from the coronation of over 40 kings and queens, to royal marriages, memorials to national treasures and the burial of the unknown soldier at the end of the First World War. Royal brides continue to place their bouquet on its black marble surface in honor of the fallen.

Spend a day at Kew

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The list of public green spaces that were once the private property of the British monarch extends to the Royal Botanic Gardens, Kew. A cherished part of west London, the gardens have gained international recognition through their UNESCO World Heritage status and continuing work to save botany’s rarest plants from extinction.

Nor does it matter when you plan to visit London, since Kew provides all-year color and interest. Spring sees tulips, daffodils and cherry blossom take centerstage, before the summer months present its follies – including a ten story Chinese pagoda – in all their glory.

Fall sees Kew’s 14,000 trees from around the world turn stunning shades of sunset whilst even the winter isn’t lacking in attractions thanks to its multiple glasshouses and February orchid festival. So slip on a good pair of walking shoes and discover for yourself what Kew is all about!

A day in the City of London

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Begin Day 6 of your odyssey at the northern end of London Bridge. Once the only crossing over the Thames in the city, the current version dates from the 1960s and is a little underwhelming compared to London’s other crossings – but does have clear views towards Tower Bridge and The Shard.

Head north from the city of London into the City of London – which has its own police force and ancient ways though not much over two kilometers square – for one of London’s quirkier attractions – The Monument.

Located on an easy-to-miss side street, it commemorates the Great Fire of 1666, reputed to have started in Pudding Lane opposite. The ‘new’ St Paul’s Cathedral rose from the ashes of the fire. Designed by Sir Christopher Wren, its sightlines are protected by law and its interior considered one of architecture's greatest achievements.

End your day in and around the Museum of London, which tells the story of the capital from the time of the mammoths to the latest archeological discoveries.

A day of live performances

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Make sure you haven’t missed anything by spending the morning enjoying the commentary and day ticket opportunities of a Hop-On Hop-Off Bus Tour through the heart of the capital.

Follow this up with a matinee performance at one of the West End’s top theaters, where dramas, musicals and comedies switch between coming from and going to New York’s Broadway and attract big names in television and cinema to their stages.

On a bright summer night the open-air amphitheater forming Regent’s Park Theater ensures each show is unique, whilst an afternoon at ZSL London Zoo provides another type of entertainment. Its 750 species, from aardvarks to zebra, never fail to charm.

A week in London with Go City

Capture the essence of the living and breathing British capital with one week in London. Its range of attractions are extensive, but that doesn’t mean you have to watch your bank balance drain. Travel with Go City to take advantage of massive savings on admission to many top attractions!

Ian Packham
Go City Travel Expert

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Mrs Lovett's pie shop at London Dungeon. Image credit: Merlin.
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Ultimate Guide to London Dungeon

Prepare to have your nerves well and truly shredded at London Dungeon, where a gruesome cast of characters from London’s dark and deadly past lie in wait for you. Not for the faint of heart, this popular South Bank attraction provides a fun and frightening grown-up alternative to its County Hall co-tenant, the SEA LIFE London Aquarium, and the nearby London Eye. Join us on a journey into London’s darkest, dankest corners as we explore what to expect, when to visit and where to get tickets in our ultimate London Dungeon guide! London Dungeon: The Lowdown Formerly located at London Bridge and relocated to the South Bank in 2013, London Dungeon has been attracting and terrifying punters since way back in 1974, when it opened as a macabre exhibition of wax figures representing some of London’s most notorious former residents. It’s come a long way since then. Today’s London Dungeon is a fully immersive experience, designed to entertain, educate and frankly frighten the pants off anyone who dares to enter. Inside, 13 interactive shows and a whole host of actors tell tales from 1,000 years of London history, complete with dazzling special effects, blood-curdling screams, plenty of laughs and, yep, the occasional jump scare. In other words, this experience is not for those of a nervous disposition. There’s even a thrill ride, enticingly named Drop Dead. You might want to leave younger kids outside for this bit… You’ll meet grim characters galore in this dark, disgusting, noisy and noisome dungeon, among them knife-wielding villains like Sweeney Todd and Jack the Ripper, as well as getting swept up in gunpowder plots, witch trials and plagues. Creepy doesn’t even begin to cover it. Here, then, are the bits not to miss. London Dungeon Highlights The Descent. The fun (and fear) begins as soon as you step into the rusting old medieval life that’s about to deliver you (hopefully unscathed) to the Thames docks. Your host? A cheerful court jester with a sideline in horrible history lessons. This impish character will keep you company and regale you with bloodthirsty tales of yore as you descend into the bowels of the building, cogs grinding and chains screaming overhead. It’s quite the intro, but do try to conceal your fear: the last thing you need is for your new ‘friends’ to mark you out as the weak one… Guy Fawkes’ Gunpowder Plot. The year is 1605 and you find yourself in filthy rat-infested tunnels beneath the streets of London. What’s that over there then? That’d be a great big pile of explosives and a fuse just waiting to be lit. Discover how the Gunpowder Plot was foiled and what became of poor Guy Fawkes afterwards (spoiler: it ain’t pretty, folks). Curse of the Witch. The 17th Century was brutal. If you weren’t dying from the plague you were probably being accused of witchcraft and hung/burned/drowned for your troubles. Meet Elizabeth Sawyer as she awaits her own cursed fate at the notorious Newgate Prison. But is she really as evil as they all say? You’ll find out soon enough… Mrs Lovett’s Pie Shop and Sweeney Todd. These two make a lovely couple. Really they do! Though admittedly you might not wish to sample Mrs Lovett’s wares, or indeed sit for a shave in her paramour’s barber shop. You’ll kill yourself laughing at the bawdy jokes, pie-related puns, and cutting quips. But, whatever you do, don’t flirt with Mr Todd, or you might find yourself eating humble pie. Or worse. The Torture Chamber. Are you brave enough to be the torturer’s next ‘volunteer’? No? Well, saddle up, because he’s going to show you how the rack, the pear of anguish, the – um – chappy chopper, and other medieval instruments of torture work whether you like it or not. Try not to gag. Drop Dead: Drop Ride. No ordinary thrill ride (this is the notorious London Dungeon, after all), Drop Dead recreates the sensation of… Newgate Prison’s long drop. That’s right: the gallows. As well as (hopefully) surviving this experience, you’ll discover what happens to the human body during a hanging and find out exactly what a neck sounds like when it cracks. Nice.  London Dungeon: When to Visit Opening hours vary throughout the year but are generally 11AM–4PM (10AM–5PM on Saturdays). Hours vary during school holidays, on bank holidays and during the peak summer season. Check the official London Dungeon website for opening times on the date you want to visit. In any case you’ll need to pre-book a time slot. Book a slot earlier or later in the day and avoid weekends if you want to avoid the worst of the tourist hordes. After all, it’s already crowded enough down there in those stinking tunnels deep beneath the city streets… Closest Transport Links to London Dungeon The London Dungeon is just over the bridge from both Charing Cross and Westminster Underground station, and a short walk from Waterloo station. Disembark and stroll towards the London Eye (the big round wheely thing on the South Bank – you can’t miss it) and you’ll find the London Dungeon right behind, in County Hall. London Dungeon: Tickets You can book direct via the London Dungeon website, where options include anytime entry or a cocktail of your choice in the Tavern to conclude your experience. Save on London Tours, Activities and Attractions Save on admission to 100+ London attractions with an Explorer or All-Inclusive pass from Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
Stuart Bak
Stuart Bak
best london souvenirs
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Best London Souvenirs

You! Yes, you there! Are you a fan of things? Do you like stuff? Perhaps items related to a specific city? Well, you must be a fan of souvenirs! Loveable keepsakes of times past, that help remind you of the exciting adventures you've experienced. If you're visiting London from further shores, or simply from another part of the UK, you might want something to remember your trip. But which are the best souvenirs? Well, pay attention, and take a gander down below, guv'nor. What we will do, is provide you with a list of the best London souvenirs. Tiny Bus You know them; you love them. London's big red buses are one of the most recognisable elements of the country's capital. And, predictably, you'll find little red buses of all shapes and sizes you can buy and put around your house. Big Ben Definitely one of the must-have London souvenirs. Everyone's favourite large clock, Big Ben is another of London's most famous landmarks. Fancy some of that large clock action in your little lounge? Go grab one and put it on a shelf. That way, it will always be there, watching you. And waiting. Waiting for what, you may ask? You'll just have to wait and see. LDN tees Did you love your visit to London? Do you want to memorialise it in clothing form? Go get an 'I Love - or heart - London' t-shirt. That way, you can wear your memories. And when people see it, they'll ask you all about your trip. Maybe. Red Box Another red London motif is the iconic red telephone box. Sadly a dying breed in this modern age of smartphones and texting, there are still a few dotted about the city. Before they die out completely, go pick up a keepsake. Then, put it somewhere so that the red phone box will live on forever. In your bedroom, or other room. Wherever you want it. Union Jacks Is there anything more English than the Union Jack? Probably, as it's actually the flag of the United Kingdom. Never mind that, go grab a flag, mug, or some Spice Girls-related memorabilia. Anything with a Union Jack, and display it proudly. No list of the best London souvenirs would be complete without it. Harry Potter The boy wizard who changed the lives of an entire generation. You'll find a sorting hat-load of Harry Potter memorabilia all over London, especially since the success of Harry Potter and the Cursed Child in the West End. Wands, sweets, hats, and more. Anything a muggle could want! Oyster Card A staple of every Londoner's wallet, you'll probably pick up an Oyster Card so you can get about on the tubes and buses that take you across the city. Keep it, frame it, and display it for your friends and family to see. You went to London, and dared to travel too. And, when you want to come back, you'll be ready to hop on immediately. Marmite. Yes, really Whether you love it or hate it, marmite is the quintessential British spread. So, why not pick up a jar or two, put it somewhere prominent in the kitchen, and then never touch it again. Coasters Do you drink drinks? Do you ever put them on a table only for them to leave a ring stain no matter how hard you tried to avoid it? Then you, my friend, need a coaster. And why not get one that commemorates your trip to the big city of London? There are plenty of coaster options available to you, featuring many of the things we've already discussed. Want a big ben coaster? We're sure you'll find one. Holmes for your home Of course, one reason many of you are travelling to our fair capital is because of the man himself, Mr. Sherlock Holmes. The legend himself prowled the streets of London, solving cases and getting up to other Sherlock-related hijinks. Given the recent Sherlock Rennaissance, expect to find a whole host of Sherlock bits and bobs. If you can get the hat, the magnifying glass, and the pipe, you win Sherlock bingo. Your prize? Looking awesome. Royal Family things Another big English export, the Royal Family draws a remarkable amount of tourism to London every year. Arguably the most famous royal family on the planet, millions tune in to watch their weddings. So, you can expect that there's a lot of Royal-themed memorabilia on offer to would-be collectors. Plates, cups, calendars, books, t-shirts, the list goes on. However you want to celebrate this oddball family, you'll find it in London. You can't leave London without one of the best souvenirs! London keyrings If you live in a house or flat, chances are you have keys. They're the things you use to get in, and keep people out. If you have multiple keys, you might be in the market for a keyring. Well, why not combine your love of keys and your love of London with a London-themed keyring? Whether you want one with a bus, Big Ben, or another landmark like the London Eye, you're sure to find one. Keep your keys safe, stylish, and flash them to all your friends. They will envy your keyring, and they will love it. Footie stuff If you are a big fan of the actual football, the one where people hit the ball with their feet, then you're in luck. There are a number of large football clubs that call London home. You've got world-renowned clubs like Arsenal and Chelsea, and you'll find a lot of football shirts, training kits, mugs, posters, and much more at their respective stadium shops. Why not combine your shopping spree with a tour of the Emirates or Stamford Bridge? Or, there are lesser-known, but still great clubs, like West Ham, Crystal Palace, Brentford, QPR, the list goes on. Whichever team you like, player you follow, or kit you prefer, you're bound to find it in London. And that's our list of the best London souvenirs! We hope you enjoy your memorabilia bounty, and display it for all to see. Are you wondering what else you can do while in the city? Why not check out London's best markets, art galleries, or museums?
Dom Bewley

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