- All passes
- Family-friendly
- Indoors
Up to 2 hours
The Upside Down Amsterdam
Up to 2 hours
Dive into an interactive social media adventure that transforms every moment into an unforgettable experience!
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What visitors are saying
4.6Brilliant fun and really enjoyable, staff were also sensational in how they helped everybody
Feb 28, 2026Very good, staff so polite and great price, cafe very nice to defi nitel ybe back Loads pictures
Jan 28, 2026- Explore Amsterdam with Go City®Your Amsterdam pass includes dozens of other top attractions, all for one money-saving price
What you'll do
Dive into The Upside Down Amsterdam, where an immersive social media paradise awaits! Here, you can snap incredible photos in mind-bending optical illusions, dive into funky ball pits, and explore interactive installations that will make your feed pop.
Every corner is designed to be a visual playground, with playful settings and vibrant backdrops perfect for capturing the ultimate shot. Whether you're posing in gravity-defying rooms or getting lost in kaleidoscopic environments, The Upside Down offers an unforgettable experience thats tailor-made for sharing and sparking creativity.
Feeling snacky? Pay a visit to The Upside Down Caf where the fun continues in their quirky menu! Enjoy extravagant milkshakes, fun food and sweet treats (vegetarian and vegan options available!)
What's included
With your pass you'll get access to The Upside Down Amsterdam.
Experience over 25 immersive rooms and backdrops and take your social media feed up a notch!
Reservations
Booking required
Booking is required for this attraction. Please book your tickets via The Upside Down website and make sure to choose the 'Gocity card' option.
Explore this attraction and 52 more, all for one low price
View all attractionsWhere you'll be
Europaboulevard 5, 1079 PC AmsterdamHow to get there
Tram 4, stop Europaplein
Metro 52, get out at Europaboulevard | Train to RAI station
Standard opening hours
Find out more
For more information, please visit The Upside Down Amsterdam website.
http://www.the-upsidedown.com/amsterdam
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