16 Amazing things to do in Times Square, NYC

By Katie Sagal
Published: May 16, 2024
Times Square

Times Square in New York City is one of the most iconic and bustling places on Earth. This area, located at the intersection of Broadway and Seventh Avenue, is home to some of the world's largest billboards and signs, making it a must-see destination for any traveler or tourist. But Times Square isn't just about sightseeing - it also has a wide variety of entertainment options that draw people from all over the globe.

As the commercial and cultural heart of New York City, it's home to everything, from street performers and protesters to family-friendly restaurants and attractions. It's possible to fill an entire vacation in just this one neighborhood - and you can see it all with Go City®!

Our list of things to do in Times Square covers:

  • Big Bus 1-Day Downtown & Uptown Hop-on Hop-off Tour
  • Madame Tussauds Admission + MARVEL Universe 4D
  • Woodbury Common Bus Tour
  • THE RIDE

And many more!

💰 >>  See how you can save up to 50% on New York attractions 

🗓️ >>  Check out our example New York itineraries 

Times Square metro station

What to do in Times Square

Big Bus 1-Day Downtown & Uptown Hop-on Hop-off Tour

Exploring New York - with its five boroughs and epic attractions, can be daunting - but Big Bus make it easy peasy. Explore uptown and downtown Manhattan on this super convenient and fun bus tour. You can relax while listening to informative narration and learning about the sites you're driving past, then hop off at any place that piques your interest.

Major landmarks and neighborhoods you’ll see on this bus tour include all the big hitters: Times Square, Madison Square Garden, the Empire State Building, Chinatown, the Broadway Theatre District, and much more. Another fun option from Big Bus is the 2-hour nighttime tour, which showcases the city after dark.

🎟️ Getting in: Admission is available on all Go City® New York passes.

Museum of Broadway

A somewhat new addition to New York’s museums, the Museum of Broadway is a must-see for theater lovers. You can see what it takes to produce world-class shows, from the different props used to the various costumes performers wear, even their socks.

🎟️ Getting in: Admission is available on all Go City® New York passes.

Broadway & Times Square Walking Tour

See the bright lights of Broadway and Times Square on this glittering tour. Over an hour and 45 minutes, you'll be taken around the key theatrical sights and history of the area by an experienced actor and director (who you will find carrying an orange flag). They'll take you behind the velvet rope, and spill the tea on the local showbiz gossip, trivia, and history.

🎟️ Getting in: Admission is available on all Go City® New York passes.

Madame Tussauds + MARVEL Universe 4D

Are you ready to step into a world of glamour and fame? Look no further than Madame Tussauds New York, the ultimate celebrity experience in the heart of Times Square. This world-renowned wax museum offers visitors over 200 lifelike replicas of some of the most famous people in history.

But it's not just about posing for selfies with your favorite stars - this museum takes things to the next level with its interactive exhibits. Ever wanted to fly alongside Iron Man or battle villains with Spider-Man? Now you can, thanks to Madame Tussauds' thrilling virtual reality experiences. Sports fans won't be disappointed either - challenge NBA star Carmelo Anthony to a game of basketball or practice your boxing moves with Muhammad Ali. And don't miss out on the chance to sing your heart out with Taylor Swift or dance alongside Michael Jackson.

But Madame Tussauds New York isn't just about celebrities - it also celebrates the spirit of New York City itself, and showcases iconic figures from the city's rich history, including Alexander Hamilton and Jacqueline Kennedy Onassis. Learn about their incredible lives while getting up close and personal with their incredibly detailed wax figures.

👉 Don't miss: their New York-specific experiences and exhibits.

🎟️ Getting in: Admission is available on all Go City® New York passes.

Take the Woodbury Common Bus Tour

Depart from Times Square and head out to the Woodbury Common Premium Outlets, a place where you can find New York City style for much less than New York City prices. Shop major label stores like Burberry, Coach, Prada, NIKE, Lacoste, and many more with your VIP coupon booklet in hand for even more potential savings. Your admission includes round-trip transportation and several hours to shop at your leisure.

🎟️ Getting in: Admission is only available on the Go City® New York Explorer pass.

Food and entertainment in Times Square 

Live music adds to the Times Square atmosphere. You'll see many talented musicians playing their instruments throughout the day, along with street performers doing stunts or dancing routines. There are usually several stages set up throughout the square where bands will play for passersby to enjoy while they explore the city sights nearby.

In addition to the live music and theater shows, Times Square also offers exciting interactive experiences such as virtual reality (VR) arcades - some of which also offer multiplayer games, giving players the chance to compete against each other or work together to complete virtual challenges. It's a great way for friends and family to bond over something fun and unique.

Feeling brave? Many restaurants have open mic nights so visitors can try out their own musical skills! We hear those places serve food as well... check out Times Square's official website for tips on where to eat.

Lillie’s Victorian Establishment

Lillie’s Victorian Establishment is a fantastic bar and restaurant that pays homage to the Victorian era. It is well-known for great decorations during seasonal events, so if you do decide to check it out, consider going during this time.

M&M’s World

You can surround yourself with chocolate by visiting M&M’s World, which is located right in the center of Times Square. Not only can you choose from M&M’s massive selection, but you can also print custom images on the chocolate, perfect for gifts.

Margon

Known for its impressive Cuban sandwich, Margon is a popular destination when it is time to grab something to eat. The menu is quite extensive, so there should be something to suit your tastes.

Midnight Moment

Midnight is a very special time in Times Square. Just before the clock strikes 12 am, all the billboards come to life to showcase a new artist. This is a truly an unforgettable moment that is well worth the watch.

Ellen’s Stardust Diner

Do you like all-day breakfast? What about Broadway and musicals? If so, Ellen’s Stardust Diner is a no-brainer. The diner is known for new performers that may be one day headlining some of the biggest shows Broadway has to offer.

Things to do near Times Square

Top of the Rock Observatory

Discover unparalleled 360-degree views of the New York City skyline from one of its most iconic buildings at the Top of the Rock observation deck -  a photographer's paradise and an absolute must-see.

Located at the top of 30 Rockefeller Plaza in the Rockefeller Center, Top of the Rock offers visitors an unforgettable experience from the moment they step into its stylish lobby. The building itself is a piece of history, constructed during the Great Depression as a symbol of hope and prosperity for all Americans. Its intricate motifs and stunning murals serve as a reminder of that era's elegance and sophistication.

From the observation deck, enjoy breathtaking views of Central Park, the Empire State Building, and Lady Liberty - all captured from three different viewing decks set on some of New York City's highest levels.

Top of the Rock has earned high praise from locals and tourists alike for its unique perspective on the city. Here, you can escape from the hustle and bustle down below, and look out over what feels like the center of the world.

So whether you're looking to capture stunning photographs or just want to experience one-of-a-kind views of New York City's skyline, Top of The Rock near Times Square is an ideal destination for anyone looking for something truly special.

🎟️ Getting in: Admission is available on all Go City® New York passes.

Rockefeller Center Tour

Featuring 19 commercial buildings in the area between Fifth and Sixth Avenues, Rockefeller Center is home to major landmarks. Explore the Rink at Rockefeller Center (popular for skating in winter), Radio City Music Hall, Top of the Rock, the Comcast Building, and more. A tour of this compact but diverse little corner of midtown Manhattan is a chance to learn a little bit more about NYC culture.

🎟️ Getting in: Admission is available on all Go City® New York passes.

Radio City Stage Door Tour®

Theater buffs, rejoice! Now is your chance to go behind the scenes at one of America’s most famous theaters. With the comprehensive, 75-minute Radio City Stage Door Tour®, you’ll get in-depth looks at major areas and special objects. Discover what makes this amazing place such an important cultural destination. You’ll even get to take a photo with a world-famous Rockette!

🎟️ Getting in: Admission is available on all Go City® New York passes.

Museum of Modern Art (MoMA)

In a city with so many stellar art museums, it can be hard to stand out from the crowd. The Museum of Modern Art (or MoMA), however, does just that.

Their vast collections of modern and contemporary art showcase everything. See art from the best of world-famous artists to the newest offerings of up-and-comers. Come here to be inspired.

🎟️ Getting in: Admission is available on all Go City® New York passes.

THE RIDE

If you’re looking for a unique tour of NYC, look no further than THE RIDE. It's a delightfully interactive experience that feels more like a theatrical performance than a simple sightseeing tour. This 75-minute excursion is hosted by two professional comedians who will escort you past the city’s top sites. See landmarks like Grand Central Terminal, the New York Public Library, Central Park, and of course, Times Square itself.

🎟️ Getting in: Admission is available on all Go City® New York passes - but you'll need to book in advance.

See the best of Times Square and New York

Discover our full line-up of New York attractions including The Empire State Building, Top of the Rock Observatory, the Statue of Liberty, and more.  

🤩 >> If you want to see and do as much as you can, our All-Inclusive Pass is for you.    

😎 >> If you want to pick just a few attractions and visit at your own pace, our Explorer Pass is the perfect option. 

So grab a New York attraction pass and save while you sightsee!

Share your adventure with us 

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Tag @GoCity in your vacation photos and we’ll feature you on our page. Follow the Go City Instagram and Facebook channels for exclusive competitions, special offers, and events to help you make the most of your travels. 

Katie Sagal
Go City Travel Expert

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