Everything you need to know about Go City’s Amsterdam passes

Canals, culture and cold beer: discover the very best of Amsterdam with one handy pass and zero stress.

Amsterdam canal cruise

Planning a trip to Amsterdam? Think Insta-perfect canals, lively cafés, world-class museums and day trips out to famous Dutch windmills. With Go City Amsterdam, you can bundle many of the city’s top experiences into one easy pass and choose the pace that suits your style. Pick between two flexible options—the All-Inclusive Pass and the Explorer Pass—to match how you like to travel. Families, first-timers, weekenders and return visitors all get the same perks: straightforward planning, easy entry, and serious savings across 45+ attractions and tours.

The basics: what is the Go City Amsterdam pass?

 

It’s a simple way to see more and spend less. Choose either the All-Inclusive Pass or the Explorer Pass, then show your tickets in the app to access stacks of top tours, attractions and experiences across Amsterdam and beyond.

All-Inclusive Pass

  • Choose a 1, 2, 3 or 5-day pass.
  • Best for energetic explorers who want to pack the diary—think canal cruise in the morning, museums after lunch, then A’DAM Lookout at sunset.
  • Visit as many included attractions as you like each day for one fixed price.
  • Great value if you’re planning two or more paid experiences per day and want the freedom to be spontaneous.

Explorer Pass

  • Pick a pass with a set number of choices—choose 3, 4, 5, 6 or 7 attractions from the lineup.
  • Ideal for slower trips, long weekends or travelers who know their must-dos (hello, Heineken Experience and canal cruise) and want flexibility between.
  • You’ll have 30 days to use your choices from first activation—perfect if you like to mix sightseeing with café downtime.
  • Easy to budget: lock in your favorites and take your time enjoying them.

Buying and activating your pass

 

  1. Buy online: Get the best price and live availability on the official Go City website or app. You’ll get a confirmation email with everything you need.
  2. Download the Go City app: Your pass, attraction details, opening times, maps and booking links all live here. Sign in and your pass appears instantly.
  3. Activate when you’re ready: Your pass activates at the first scan. All-Inclusive is valid for consecutive calendar days; Explorer is valid for 30 days from first use.

Using your pass

What’s included?

Inside the Rijksmuseum

With 45+ attractions, tours and day trips available, mixing your perfect Amsterdam itinerary is easy. A few favorites...

Canals and waterfront

 

A classic canal cruise glides past gabled houses, arched bridges and historic warehouses—it’s the best first-day overview. Prefer to captain your own vessel? Some providers offer pedal boats for a different perspective. Harbor and river routes highlight modern architecture and give you space to snap skyline shots away from the crowds.

Art, design and history

 

Moco Museum brings pop and contemporary art to life, with bold Banksy works and immersive installations that are great for art lovers and casual museum-goers alike. The Rembrandt House Museum offers a peek into the painter’s studio and everyday life, complete with fascinating printmaking demonstrations. And you won’t want to miss the iconic Rijksmuseum, home to Dutch Golden Age masters from Vermeer, Rembrandt and many more. 

Views and immersive experiences

 

Ride the lift to A’DAM Lookout for wide-open city views; if you’re brave, strap into Over the Edge, Europe’s highest swing. Step into This Is Holland, a 5D flight experience that swoops over tulip fields, dikes and the Wadden Sea—great fun, and a neat primer on Dutch engineering. The Heineken Experience leads you through the original brewery with interactive exhibits, heritage stories and a tasting at the end.

Beyond the city: windmills, tulips and fishing villages

 

Day trips to Zaanse Schans and Volendam serve up wooden houses, working windmills and more—classic Dutch scenes without the hassle of planning transport. You’ll also find broader regional tours—think Rotterdam’s modern skyline, Delft pottery and The Hague’s royal avenues—so you can see more of the Netherlands in a single day.

Plan ahead

 

A little planning pays off in Amsterdam. Start by grouping sights by area to save time. For example, pair Moco Museum with a stroll around Museumplein, then hop a tram to De Pijp for the Heineken Experience and the Albert Cuyp Market. Head across the IJ River on the free ferry from behind Centraal Station to tackle A’DAM Lookout and This is Holland in one go—they sit a few minutes’ walk apart in Amsterdam-Noord.

Build your days around attractions with set times, like day trips, brewery slots or flight experiences. Lock those in first, then fill the gaps with flexible options like a canal cruise or a museum visit. If you’re using the All-Inclusive Pass, starting early helps maximize value; savings add up fast when you’re hitting two or three experiences per day. On an Explorer Pass, spread your choices over the trip and weave in plenty of café stops and neighborhood wanders.

Check opening hours and any seasonal notes—some smaller museums close on Mondays, and Keukenhof tulip field day trips only run in spring. Amsterdam moves efficiently by tram and metro, but walking can be just as fast in the center, and biking is often the quickest way of all. If you do rent a bike, always use the provided locks and stick to bike lanes. Finally, leave buffer time between activities; crowds ebb and flow, and part of Amsterdam’s charm is lingering by the water with a stroopwafel in hand.

Reservations

Go City Amsterdam app

Some experiences require a time slot. Popular picks like the Heineken Experience, This is Holland and most full-day tours (windmills, Keukenhof, Rotterdam/Delft/The Hague) usually need advance booking. Your app lists which attractions require reservations and links straight to the booking pages—use the email and pass number tied to your purchase. If plans change, check the cancellation window in the app; many partners allow easy rescheduling, but day tours often have stricter cutoffs. For canal cruises and museums without reservations, arrive early on weekends and holidays to avoid queues.

What’s the main advantage of Go City Amsterdam passes?

 

  • Real savings compared with buying individual tickets for the same set of experiences.
  • Flexibility to choose your sightseeing style: go all-in for busy days, or pick a set number of favorites and take it slow.
  • Instant mobile entry in the Go City app—no paper tickets, no printing, no fuss.
  • Discovery built in: try experiences you might have skipped—like a flight simulator or a countryside tour—without second-guessing the price.
  • Clear info in one place: opening hours, maps, directions and booking links at your fingertips.

Is buying a pass worth it?

Tourist in Amsterdam

If Amsterdam is on your list for canal cruising, Heineken tastings, big views, inventive museums and a day among windmills or tulips, the answer is yes. The All-Inclusive Pass shines when you want to stack experiences over a few consecutive days, while the Explorer Pass suits relaxed itineraries and longer stays. Either way, you’ll streamline planning and keep costs in check—so you can spend your time immersing yourself in the Netherlands, not scrolling for deals.

For example, if you’re planning a few headline experiences—say a canal cruise, the Rijksmuseum and a windmills day trip —you’ll usually come out in the black. Prices for many big-ticket attractions can run upwards of €40–50 individually, so it doesn’t take very long for the pass to start paying its way. 

Let’s say you get a 3-day All-Inclusive Pass and visit: 

Day 1

  • Madame Tussauds Amsterdam (€26.50)
  • Bitterballen and two drinks at bar De Pierewaaier (€17.90)
  • Moco Museum (€22.95)
  • The Upside Down Amsterdam (€24.95)

Day 2 

  • Cheese tasting experience (€17.50)
  • This is Holland (€27)
  • Day Trip to Zaanse Schans Windmill Village (€22.50)

Day 3:

  • The Amsterdam Dungeon (€26.50)
  • Immersive Experience AMAZE (€26.95)
  • Hello Amsterdam – Introductory Walking Tour (€29)

That’s €264.25 worth of tickets on a €149 pass. That equals serious savings of over €100 or around 39%!* 

*prices accurate as of October 2025

Looking for more Amsterdam inspiration? Discover all the best things to do near the Rijksmuseum and find activities and attractions for rainy days.

Step up your sightseeing with Go City®

We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets. 

See more, do more, and experience more with Go City® - just choose a pass to get started!

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Windmill and colorful bulb fields in the Netherlands
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Keukenhof Guide: Amsterdam's Main Spring Attraction

Tulips are as synonymous with the Netherlands as windmills, clogs and stroopwafels. The Keukenhof botanical garden in Lisse, an easy day trip from Amsterdam, allows you to tick off as many as three of these national emblems in one fell swoop – they’re not quite so big on clogs here, in case you were wondering. Read on for our expert guide to visiting this essential Amsterdam spring attraction, including when to visit, how to get there, and what to see in the gardens (disclaimer: may include tulips)...  Keukenhof Guide: The Gardens in Brief Keukenhof is a sensory fiesta, where great carpets of brightly colored blooms dazzle the eye and the air is heady with intoxicating floral aromas. At around 79 acres, Keukenhof is one of the biggest flower gardens on the planet, with something in the order of seven million bulbs planted here every year. We’re talking tons of tulips of course, but that’s not all. 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Art at Keukenhof As if the glorious displays of flowers weren’t eye candy enough, Keukenhof also boasts several cool visual art pieces including sculptures and installations that juxtapose beautifully with the vibrant blooms.  Canal Cruise Hop aboard an electric-powered whisper boat behind Keukenhof Windmill for a relaxing 45-minute cruise through the bulb fields that surround the gardens. Cameras at the ready for buttery yellow daffodils by the dozen, tulips by the truckload and sweet-scented hyacinths in a rainbow of colors. An audio guide will fill you in on the history of the region as well as helping novices to distinguish their tulips from their crocuses. An extra charge applies for cruises, on top of the standard Keukenhof entry fee. Keukenhof Windmill Bag that quintessential Netherlands selfie in front of Keukenhof Windmill, afloat on its ocean of vibrant spring tulips, before taking a peek inside this 19th-century treasure. It’s not just photogenic from the outside, you know: climb to the top for stunning views across the technicolor gardens. Keukenhof on Two Wheels You can rent bikes (and tandems!) right outside the entrance if you want to explore the bulb fields and canals that surround Keukenhof at your leisure. But note that you can’t cycle through the gardens, only around them. Kids’ Stuff Once the little people in your life have been suitably wowed by the flowers and windmill, let them lose themselves in the hedge maze, let off steam in the playground and say hey to the peacock, pigs, goats and rabbits in the animal meadow. Stroopwafels! We teased you with these sweet syrup-filled treats way back at the beginning of this blog so it’s only fair we elaborate further here. There are several restaurants throughout the park, serving hot and cold meals (including options for kids) all day. 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Alternatively, pick up a Go City Amsterdam attraction pass, which includes return transfers and entry to Keukenhof as well as access to many more Amsterdam attractions, tours and activities, including the Rijksmuseum, Madame Tussauds, and the famous Amsterdam canal cruise. Find out more about the Amsterdam pass options here. How to Get to Keukenhof There’s a plethora of ways to get to Keukenhof from Amsterdam, from the straightforward (coach+entry package) to the rather more complicated (train+bus) to the adventurous (cycling 25 miles from the city center to the bulb fields, anyone?). There’s no right or wrong way to do it, and how you get there will likely depend on budget and personal preference. We take a deep dive into the various transport options here – check it out! Save on Tours, Attractions and Activities in Amsterdam Save on admission to Amsterdam attractions with Go City. Check out @GoCity on Instagram for the latest top tips and attraction info.
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shopping amsterdam
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Shopping in Amsterdam Guide

Vacationing in Amsterdam and have some extra cash you want to burn through? You'll need a guide to shopping in Amsterdam. But where will you find one that you can trust? Here, of course. Just scroll down and see what an authentic guide to shopping in Amsterdam really looks like! Including: De Bijenkorf Magna Plaza Nine Little Streets Haarlemmerstraat Albert Cuyp Market and more! Image courtesy of Travel-Fr/Shutterstock Where the labels lie Let's kick off our guide to shopping in Amsterdam with the big guns. If you're the sort to drip yourself in nothing but the biggest names and designer labels, spend your money more wisely! Just kidding, no judgment here. The good news is that Amsterdam more than caters to your opulent lifestyle choices thanks to De Bijenkorf, a chain of high-end department stores. They have stores all over the Netherlands, but you'll find their massive Amsterdam branch looming over Dam Square like a wealthy obelisk. Step inside its inviting revolving doors, and you'll be blown away by the number of floors on offer. Brands carve out their own territory here, defending it fiercely from neighboring competitors. Many, like Gucci, are so 'exclusive' that you'll have to wait by a rope cordon to be let in. Like a club, but no one's dancing or having fun. Still, if it's designer brands you want, it's designer brands you'll get, with countless big names calling this mausoleum to untethered consumerism home. A massive plaza Another structure that towers over Dam Square is the appropriately titled Magna Plaza, which roughly translates to Really Massive Place. Maybe. This grandiose building mirrors London's Parliament buildings, which was by design. Inside, you'll find a more rounded shopping experience, with food stores and restaurants cohabiting with fashion brands, cosmetics shops, and jewelry boutiques. And all of that sweet, sweet shopping is backed by the Magna Plaza's stunning interiors, which give every trip a sense of regality. Your bank account will feel pretty regal, too, because shopping is addictive, and you may have a problem. If you sit in Dam Square and squint hard enough, you can pretend that Magna Plaza and De Bijenkorf are facing off against one another, determined to be the best shopping complex on the block. Don't worry; they can't hurt you. Nine streets for nine treats Away from the hustle and bustle of Amsterdam Central, you'll comfortably find some of the best shopping in the city. And better yet, given the city's size, you can easily walk there from Centraal Station in about 15 minutes. The Negen Straatjes, or 'Nine Little Streets' are, well, nine streets that emanate from Amsterdam's canal ring - colloquially called 'the ring'. Walk along these revered streets, and you'll find a wealth of unique boutiques, smaller designer shops from all over the world, as well as cafes, bars, and restaurants where you can rest your burdened feet. The perfect answer to the busyness of the aforementioned department stores, these streets are as much residential zones and daytime hangout spots as they are shopping destinations. So, head there, shop to your heart's content, and breathe in all that space and calm. Nice. Image courtesy of Harry Beugelink/Shutterstock Sound the Haarlem! Just a stone's throw from Centraal Station to the west, you'll find a quirky, calm, and clean shopping paradise to rival Nine Little Lanes! It's called Haarlemmerstraat, and along with its brother Haarlemmerdijk, it's one of the city's often overlooked gems. With a whole host of boutique shops, salons, and an underrated bar scene, it's a great place to spend your day, do some shopping, eat some food, and then experience the nightlife. Plus, you're so close to the water you might as well have a wander to Amsterdam's shores - you'll find even more bars, cafes, and restaurants there! Image courtesy of AsiaTravel/Shutterstock On the cuysp of greatness Of course, department stores and packed high streets aren't the only places for you to flex your plastic. You forgot about markets, silly. No self-professed guide to shopping in Amsterdam would be worth a thing without mentioning the city's brilliant market scene. And arguably, the jewel in its market crown is the Albert Cuypmarkt. Located in trendy De Pijp, it's one of Europe's biggest open-air markets, offering visitors and would-be shoppers a whole host of foods, clothes, accessories, and even flowers. If you're staying in an Airbnb, it's the perfect place to buy fresh groceries to cook up your own delights. Or, if the hotel is taking care of all that for you, go try some of the freshly cooked foods on offer! You'll find many uniquely Dutch treats available, including stroopwafels - the country's best. Image courtesy of Tupungato/Shutterstock Hoof it up the street Fashion seekers, beware. Some of Amsterdam's best shopping can be found at PC Hooftstraat, a short walk from the city's museum district. Arguably Amsterdam's most affluent shopping district, you'll find a wealthy world of designer brands from across the globe. Need some Mulberry in your life? Jonesing for some Chanel? PC Hooftstraat's got you covered. Plus, its location is a massive bonus if you want to combine your shopping shenanigans with a little culture. The Rijksmuseum, Moco Museum, and the Van Gogh Museum are right around the corner. And let's be honest, after all that swiping, you might require some calm and inspiring sights. Image courtesy of Harry Beugelink/Shutterstock Kalvern Klien? Kinda Another of Amsterdam's famous shopping streets, Kalverstraat is a more modest shopping experience. You'll find its beginning at the foot of Dam Square, because of course you will. Dam Square - the hub of many shopping opportunities. This one is arguably the busiest on the list, so strap in for some shambling. Unlike some of the others on this list, Kalverstraat is a more typical high street affair, with sneaker shops, affordable clothing stores, and well-known cosmetic spots. Nike, Lush, and Zara are just some of the many global brands you'll find on this list. While you could spend the whole day here, we'd recommend you know where you're going, get in, and get out - it simply draws too big a crowd to be considered a fun day out. Waterloo, baby We'll end this list on a bit of an oddity. Unlike Albert Cuypmarkt, Waterloopleinmarkt is a bit of a free-for-all. This flea market lets anyone come and set up a stall to flog their undesirables, so expect garage sale energy. However, anyone who's dared enter the realm of the garage sale knows this is no sleight. In fact, you'll find things at Waterloopleinmarkt you may not find anywhere else. Bargain hunt for rare toys, antiques, furniture, and other unwanted (and unvalued) items, snap them up in a pinch, and then sell them on to become a multi-billionaire. Chin up - anything is possible. And that's our guide to shopping in Amsterdam!
Dom Bewley

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