Day Trip to the Cheese Markets in Gouda or Alkmaar

Up to 8 hours

Say cheese! Experience the Netherlands’ most famous cheese markets with a delightful day trip from Amsterdam.

All-Inclusive
Family-friendly
Outdoors

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What you'll do

Immerse yourself in Dutch cheese culture as you visit the legendary cheese markets of Gouda or Alkmaar.

Every Thursday (Gouda) and Friday (Alkmaar), these historic towns come alive with vibrant market scenes, featuring traditional cheese weighing, trading, and lively handclap negotiations between farmers and traders. Watch as cheese girls in traditional attire skillfully present wheels of Gouda, Edam, and other local varieties, creating a spectacle that has drawn visitors for centuries.

Beyond the cheese, explore charming market stalls offering artisanal goods, local delicacies, and handcrafted souvenirs. Wander picturesque streets, visit historical landmarks, and soak in the unique atmosphere of these quintessential Dutch towns.

A perfect day trip for cheese lovers and culture seekers alike, this experience offers a taste of authentic Dutch heritage. You don’t want to miss this delicious tradition!

08:30AM – Depart from Amsterdam
10AM – Arrive at the cheese market and enjoy the lively traditions
12PM - 2PM – Free time to explore the town at your own pace (a map with highlights and tips will be provided)
2PM – Depart from the cheese market
3:30PM – Arrive back in Amsterdam

What's included

Cheese Market tours run from May 1st to September 26th
Your pass includes round-trip bus transport to either Gouda OR Alkmaar Cheese Markets with free time to explore the city.
You'll also get a free highlights map to help navigate while you're there.

Reservations

Booking required

Please visit the online booking portal to reserve your spot on a day trip.

Please note:

This attraction is included with All-Inclusive passes only, it is NOT included on Explorer passes.

Getting in

Show your pass and pre-booking confirmation at the meeting point from where your selected coach departs.

This tour departs from This is Holland, located at Overhoeksplein in Amsterdam. To reach This is Holland, take the free ferry from platform F3 behind Central Station. The ferry will be heading towards "Buiksloterweg". After a short three-minute ferry ride, you'll arrive at the opposite side. Turn left and look up to spot the iconic round building adorned with the red, white, and blue flag of Holland - that's This is Holland. It's just a quick three-minute walk from the ferry.