Everything you need to know about Go City’s London passes

Planning a trip to London? You’re in for a treat. Between sky-high views, world-class culture, historic palaces, river cruises and football temples galore, the city packs in more experiences per square mile than most places on earth. Go City London makes it simple to see a lot without juggling dozens of bookings. With three flexible pass types and access to more than 100 attractions, tours and activities, it’s a win-win for every kind of traveler. Power sightseers, families, weekend dabblers, even die-hard stadium-tour collectors can all tailor a plan that fits. Here’s how it all works, what’s included and how to squeeze the maximum out of your London adventure…

The basics: what is the Go City London pass?

In a nutshell, it’s a sightseeing pass that unlocks entry to a massive lineup of top London tours and attractions, all for one upfront price. Just choose the pass type that suits your sightseeing style best, then scan and go at your pick of 100+ London attractions. All passes are 100% digital, live in the Go City app and deliver savings versus buying individual tickets at the gate.

All-Inclusive Pass

• Choose a 1, 2, 3, 4, 5, 6, 7 or 10-day pass.
• Best if you want to do a lot in a short time – think London Eye in the morning, a Thames cruise in the afternoon, and a walking tour in the evening.
• Visit as many included attractions as you can each consecutive day while your pass is active.
• Great for first-timers who want major sights, families who love variety, and anyone who thrives on momentum.
• Best value when you plan three or more attraction visits per day. Mix in a tour, a museum and an evening activity for the win.

All-Inclusive Pass Plus

• Choose a 1, 2, 3, 4, 5, 6, 7 or 10-day pass.
• Works just like the All-Inclusive Pass but adds access to some premium attractions (like Madame Tussauds and the London Eye) that aren’t included with any other pass type. 

Explorer Pass

• Choose between two and seven attractions from the lineup.
• You’ve got 30 days to use your selections once activated, so you can keep the pace relaxed.
• Best for slower trips, repeat visitors, or anyone with a curated hit list.
• No cramming required: pick your highlights and slot them in around brunch and dreamy park wanders.

Buying and activating your pass

1. Buy online: Head to the official Go City site or app for the best prices and live support.
2. Download the Go City app: Add your pass via the link from your confirmation email. The app shows your QR code for entry, plus opening hours, maps, and any booking links.
3. Activate when you’re ready: All-Inclusive passes activate at your first scan and run for the number of consecutive calendar days you selected. Explorer activates the same way but stays valid for 30 days while you use up your choices.

Using your pass

What’s included?

Big views and river vibes

The London Eye delivers those sweeping skyline views in a smooth 30-minute spin, perfect for getting your bearings and snapping the city from above. A Thames river cruise lets you tick off the Houses of Parliament, St Paul’s dome, the South Bank and more, with a lively commentary that’s equal parts history and fun.

Prefer to do your sightseeing on wheels? The classic Big Bus hop-on hop-off tour loops around the must-see neighborhoods so you can tick off highlights without wrestling with Tube transfers all day.

Family fun and famous faces

Madame Tussauds London is a playful crowd-pleaser: pose with screen legends, sporting greats and music megastars in interactive zones that feel like a backstage pass. Meanwhile, London Zoo brings you face to face with lions, penguins, giraffes and more, all in the stunning setting of Regent’s Park.

The London Transport Museum is a Covent Garden crowd-pleaser whatever your age. Hop aboard vintage buses and subway train carriages and check out cool retro posters from the London Underground. Catch the Paddington Bear Experience on the South Bank and, in the evening, sing along with Glinda and Elphaba at the Apollo Victoria Theatre’s production of Wicked The Musical.

Stadiums and behind-the-scenes tours

The Wembley Stadium tour peeks behind the curtain at England’s football cathedral – changing rooms, player tunnels and that coveted view from the Royal Box.

Tours at Arsenal’s Emirates Stadium and the Tottenham Hotspur Stadium promise fascinating club histories, pitch-side perspectives and plenty of nostalgia for fans, while

the Chelsea FC Stadium tour rounds out the London football circuit with trophy rooms, dugouts and photo ops galore.

Culture and quirky tours

Shakespeare’s Globe Theatre tour walks you through the timbered playhouse where groundlings once cheered and jeered — a living slice of Elizabethan London.

The behind-the-scenes tour of Royal Albert Hall reveals the secrets of one of the city’s most beloved performance spaces, from the grand foyer to its most famous performers.

Walking tours included with Go City’s London passes cover everything from the Changing of the Guard at Buckingham Palace to foodie fun in Soho and filming locations from the Harry Potter movies.

Plan ahead

• Group by neighborhood. A bit of planning makes a huge difference in London. Start by grouping your day by area: South Bank for the London Eye and Shakespeare’s Globe Theatre; Westminster for its gloriously gothic abbey and easy access to river cruises; Greenwich or the stadiums on separate days. That way, you’ll spend more time exploring, and less wildly zigzagging.
• The early bird catches the worm. If you chose the All-Inclusive Pass, aim for an early start to maximize active hours; two to four experiences a day is a comfortable pace that leaves room for food markets and strolls.
• Book the big hitters. Timed-entry attractions can get booked up at peak times, so pop into the app a few days out to reserve preferred slots. Weekends and school holidays tend to be busier; weekday mornings are often much quieter, even at premium attractions like Madame Tussauds. 
• Check opening times. Some museums close on certain weekdays, and attractions may adjust hours for events; some tours don’t run daily and last entries can be earlier than you might expect. You’ll find up-to-date details in the Go City app. 
• Travel smart. Getting around is easy with contactless payment or Oyster on the Tube and buses; if you’re taking a hop-on hop-off loop, use it to connect neighborhoods while you rest your feet.
• Get the best of London. Finally, blend paid experiences with London’s brilliant free offerings – parks, waterfront walks and free public museums – so your days feel full without seeming rushed.

What’s the main advantage of Go City London passes?

• Flexibility and freedom: pick the pass that matches your travel style.
• Real savings compared with buying separate tickets.
• Instant mobile entry and all the planning info in one app.
• Freedom to discover new experiences you might have skipped if paying full price.
• Easy to switch up itineraries if the weather changes or plans shift.

Seeking more inspiration for your London adventure? Check out some of the city’s best strolls and find fun things to do on the South Bank.

Step up your sightseeing with Go City®

We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets. 

See more, do more, and experience more with Go City® - just choose a pass to get started!