Everything you need to know about Go City’s London passes

Royal palaces, soaring cathedrals, big red buses and cute li’l sandwich-munching bears from Peru: you’ll find it all here, and then some!

Published: January 28, 2026
London tourist

Planning a trip to London? You’re in for a treat. Between sky-high views, world-class culture, historic palaces, river cruises and football temples galore, the city packs in more experiences per square mile than most places on earth. Go City London makes it simple to see a lot without juggling dozens of bookings. With three flexible pass types and access to more than 100 attractions, tours and activities, it’s a win-win for every kind of traveler. Power sightseers, families, weekend dabblers, even die-hard stadium-tour collectors can all tailor a plan that fits. Here’s how it all works, what’s included and how to squeeze the maximum out of your London adventure…

The basics: what is the Go City London pass?

In a nutshell, it’s a sightseeing pass that unlocks entry to a massive lineup of top London tours and attractions, all for one upfront price. Just choose the pass type that suits your sightseeing style best, then scan and go at your pick of 100+ London attractions. All passes are 100% digital, live in the Go City app and deliver savings versus buying individual tickets at the gate.

All-Inclusive Pass

  • Choose a 1, 2, 3, 4, 5, 6, 7 or 10-day pass.
  • Best if you want to do more in a short time – think London Eye in the morning, a Thames cruise in the afternoon, and a walking tour in the evening.
  • Visit as many included attractions as you can each consecutive day while your pass is active.
  • Great for first-timers who want major sights, families who love variety, and anyone who thrives on momentum.
  • Best value when you plan three or more attraction visits per day. Mix in a tour, a museum and an evening activity for the win.

Explorer Pass

  • Choose between two and seven attractions from the lineup.
  • You’ve got 30 days to use your selections once activated, so you can keep the pace relaxed.
  • Best for slower trips, repeat visitors, or anyone with a curated hit list.
  • No cramming required: pick your highlights and slot them in around brunch and dreamy park wanders.

Buying and activating your pass

  1. Buy online: Head to the official Go City site or app for the best prices and live support.
  2. Download the Go City app: Add your pass via the link from your confirmation email. The app shows your QR code for entry, plus opening hours, maps, and any booking links.
  3. Activate when you’re ready: All-Inclusive passes activate at your first scan and run for the number of consecutive calendar days you selected. Explorer activates the same way but stays valid for 30 days while you use up your choices.

Using your pass

What’s included?

Shakespeare's Globe Theatre

You’ll find a stacked mix of big-name attractions, guided tours, cruises and stadium experiences. With so much variety, it’s easy to mix a couple of blockbusters with a lesser-known gem and keep every day feeling fresh. Just check the app to confirm which attractions are included with your pass type before you head out. A few favorites…

Big views and river vibes

The London Eye delivers those sweeping skyline views in a smooth 30-minute spin, perfect for getting your bearings and snapping the city from above. A Thames river cruise lets you tick off the Houses of Parliament, St Paul’s dome, the South Bank and more, with a lively commentary that’s equal parts history and fun.

Prefer to do your sightseeing on wheels? The classic Big Bus hop-on hop-off tour loops around the must-see neighborhoods so you can tick off highlights without wrestling with Tube transfers all day.

Family fun and famous faces

Madame Tussauds London is a playful crowd-pleaser: pose with screen legends, sporting greats and music megastars in interactive zones that feel like a backstage pass. Meanwhile, London Zoo brings you face to face with lions, penguins, giraffes and more, all in the stunning setting of Regent’s Park.

The London Transport Museum is a Covent Garden crowd-pleaser whatever your age. Hop aboard vintage buses and subway train carriages and check out cool retro posters from the London Underground. Catch the Paddington Bear Experience on the South Bank and, in the evening, sing along with Glinda and Elphaba at the Apollo Victoria Theatre’s production of Wicked The Musical.

Stadiums and behind-the-scenes tours

The Wembley Stadium tour peeks behind the curtain at England’s football cathedral – changing rooms, player tunnels and that coveted view from the Royal Box.

Tours at Arsenal’s Emirates Stadium and the Tottenham Hotspur Stadium promise fascinating club histories, pitch-side perspectives and plenty of nostalgia for fans, while

the Chelsea FC Stadium tour rounds out the London football circuit with trophy rooms, dugouts and photo ops galore.

Culture and quirky tours

Shakespeare’s Globe Theatre tour walks you through the timbered playhouse where groundlings once cheered and jeered — a living slice of Elizabethan London.

The behind-the-scenes tour of Royal Albert Hall reveals the secrets of one of the city’s most beloved performance spaces, from the grand foyer to its most famous performers.

Walking tours included with Go City’s London passes cover everything from the Changing of the Guard at Buckingham Palace to foodie fun in Soho and filming locations from the Harry Potter movies.

Plan ahead

  • Group by neighborhood. A bit of planning makes a huge difference in London. Start by grouping your day by area: South Bank for the London Eye and Shakespeare’s Globe Theatre; Westminster for its gloriously gothic abbey and easy access to river cruises; Greenwich or the stadiums on separate days. That way, you’ll spend more time exploring, and less wildly zigzagging.
  • The early bird catches the worm. If you chose the All-Inclusive Pass, aim for an early start to maximize active hours; two to four experiences a day is a comfortable pace that leaves room for food markets and strolls.
  • Book the big hitters. Timed-entry attractions can get booked up at peak times, so pop into the app a few days out to reserve preferred slots. Weekends and school holidays tend to be busier; weekday mornings are often much quieter, even at premium attractions like Madame Tussauds. 
  • Check opening times. Some museums close on certain weekdays, and attractions may adjust hours for events; some tours don’t run daily and last entries can be earlier than you might expect. You’ll find up-to-date details in the Go City app. 
  • Travel smart. Getting around is easy with contactless payment or Oyster on the Tube and buses; if you’re taking a hop-on hop-off loop, use it to connect neighborhoods while you rest your feet.
  • Get the best of London. Finally, blend paid experiences with London’s brilliant free offerings – parks, waterfront walks and free public museums – so your days feel full without seeming rushed.

Reservations

Go City app

Several popular London attractions use timed entry or require advance booking. You’ll find a ‘reservation required’ note for these in the app with direct links or instructions. Book as early as you can for popular choices like the London Eye or busy weekend tours. Always bring your pass in the Go City app to be scanned alongside your reservation – both are needed for entry. If your plans change, use the app to cancel or reschedule to free up your spot for others.

What’s the main advantage of Go City London passes?

  • Flexibility and freedom: pick the pass that matches your travel style.
  • Real savings compared with buying separate tickets.
  • Instant mobile entry and all the planning info in one app.
  • Freedom to discover new experiences you might have skipped if paying full price.
  • Easy to switch up itineraries if the weather changes or plans shift.

Is buying a pass worth it?

Raven at the Tower of London

In a word, yes. Go City London makes exploring the city’s greatest hits easy and cost-effective. Whether you’re riding the London Eye, cruising the Thames, meeting A-listers at Madame Tussauds or touring hallowed football grounds, the pass pulls it all into one simple plan. Pick the pass that suits your sightseeing style, line up a few key attractions, and get ready to see more of London – minus the stress and sticker shock.

Let’s say you get a 3-day All-Inclusive Pass and visit: 

Day 1

  • Tower of London (£36)
  • St Paul’s Cathedral (£26)
  • Thames Clipper one-day roamer ticket (£25)

Day 2 

  • Big Bus 2-day hop-on hop-off tour (£56)
  • London Zoo (£38)
  • Jack the Ripper walking tour (£14)

Day 3:

  • Wembley Stadium tour (£28)
  • The Paddington Bear Experience (£44)
  • Gin-tasting in Greenwich (£26)

That’s £293 worth of tickets on a £139 pass. That equals serious savings of over £150 – more than 50%!* 

*prices accurate as of January 2026

Seeking more inspiration for your London adventure? Check out some of the city’s best strolls and find fun things to do on the South Bank.

Step up your sightseeing with Go City®

We make it easy to explore the best a city has to offer. We’re talking top attractions, hidden gems and local tours, all for one low price. Plus, you'll enjoy guaranteed savings, compared to buying individual attraction tickets. 

See more, do more, and experience more with Go City® - just choose a pass to get started!

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Things to do in Greenwich London

History seeps from every cobblestone street and blade of grass in Greenwich. An area first recorded more than a thousand years ago in 918, it sits on the south bank of the River Thames to the east of central London, stretching around the banking center of Canary Wharf and docklands.Overflowing with royal heritage, and the meeting point of the eastern and western hemispheres, this UNESCO World Heritage Site is not to be missed. From its parks to its panoramas of London, here are the top things to do in Greenwich London.Head back in time   Standing proud in dry dock close to the entrance of Greenwich foot tunnel, the Cutty Sark was once one of the most important ships in Britain’s merchant fleet – tasked with transporting tea from Shanghai as quickly as the winds would allow. Becoming the fastest vessel to ever undertake the 3.5 month journey, it is the only ship of its kind in the northern hemisphere and provides an immersive way of experiencing what life must have been like on the high seas during the 1800s. Pass through the colonnaded central avenue of the Old Royal Naval College – created so views of the Thames from Queen’s House weren’t obstructed – and you’ll reach the National Maritime Museum. With the navy integral to Britain’s history, the museum has managed to collect over two million objects since it was opened in 1934, including Turner’s largest ever painting and the jacket that Nelson was wearing when he was fatally wounded at the Battle of Trafalgar. Take in the views   Views back towards central London’s neighborhoods aren’t hard to find, with Greenwich Park providing ample. However, Greenwich doesn’t disappoint when it comes to vistas beyond the ordinary either. 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September also sees the city wide Open House event, revealing usually hidden parts of Greenwich to the general public. Sites that have previously welcomed visitors for this special event have included Joseph Bazalgette’s Pumping Station from 1859 and Nicholas Hawksmoor’s Church of St Alfege. Earlier on in the year, at the start of the summer festival season in June, there’s the Greenwich+Docklands International Festival. Celebrating the performing arts, the 10 day event has around 200 different individual performances, from small-scale theatrical shows to huge outdoor acrobatic displays. What to do in Greenwich London When it comes to things to do in Greenwich London, visitors don’t have to look very hard, with the complex of royal museums, park and market providing a worthwhile pull east from the center of the British capital. Travel with Go City and you’ll also get incredible savings on attraction admission for many of the neighborhood’s top sites. That way you can straddle the globe’s hemispheres at the Royal Observatory and enjoy a cruise along the Thames towards the Houses of Parliament safe in the knowledge that you could be saving hour after hour and attraction by attraction.
Ian Packham
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Things to do in Kensington London

Leafy Kensington is one of London’s most affluent neighborhoods. Although it lies a short distance west of the landmark buildings lining the River Thames, it still has lots to entice the casual visitor. Things to do in Kensington London include exploring the collections of three of the British capital’s most important museums, heading behind the scenes of life as a royal at Kensington Palace and paying a visit to one of its most famous stores – Harrods. Looking for inspiration for a day in Kensington? Check out our guide to the home patch of Dusty Springfield and Freddie Mercury. Spend a day on Exhibition Road South Kensington is synonymous with museums, with the half kilometer length of Exhibition Road the location of three of the great national collections. If you’ve seen the movies Paddington, The Eternals or even the 1975 Ustinov classic One of Our Dinosaurs Is Missing, you won’t need any introduction to the Natural History Museum. Its exhibits include dinosaur skeletons, the taxidermy creatures of Blue Whale Hall and biological samples collected by Charles Darwin on his world-changing expedition to the Galapagos Islands. Step next door to the Science Museum and you’ll encounter Watson and Crick’s original model demonstrating the structure of our DNA, Wells Cathedral Clock – one of the oldest in the world – and the biplane aircraft in which Amy Johnson became the first woman to fly solo from Britain to Australia in 1928. The Victoria and Albert Museum is dedicated to the decorative arts, and provides a permanent home to sculpture by Rodin, handwoven carpets from the Middle East and landscape paintings by Constable. If you need a place to rest your feet, the museum has the first and oldest museum café anywhere on Earth! Snoop around a royal’s bedroom Kensington Palace has been the residence of members of the royal family since the 17th Century. It has provided a home to Queen Victoria (before her accession to the throne), Diana Princess of Wales and latterly Princes William and Harry. One of London’s Historic Royal Palaces, visitors are able to see the lavish King’s State Apartments, their counterpart for the queen consort and the Jewel Room – although the gems held here pale into significance compared to the Crown Jewels at the Tower of London. Its gardens can be toured independently of the palace and run without interruption into neighboring Hyde Park. Little ones are sure to enjoy the wooden pirate ship that’s the centerpiece of the Diana Memorial Playground, whilst the Italian Gardens and Peter Pan statue – appearing as if by magic one night in 1912 – should also be added to any list of things to do in Kensington London. Tour the Royal Albert Hall But the royal epithets don’t end with Kensington Palace and Gardens. The southern boundary of the gardens is occupied by the OTT Albert Memorial, opposite the concert hall that also bears the name of Queen Victoria’s consort. Recognized as one of the world’s top performance spaces, the Royal Albert Hall has a 150 year history that includes surviving bombing during the Second World War and appearances from everyone from Mohammad Ali to Adele. Used for the BBC Prom concert series since 1941, taking a tour of the Royal Albert Hall provides access to the usually private royal suites, backstage area and gallery. Delight in Kensington’s contemporary art scene Getting their name from Hyde Park’s Serpentine boating lake, the Serpentine Galleries are renowned for their temporary exhibitions, spread between two historic registered buildings connected by the park’s bridge. During the summer months, its artwork even extends to a pavilion constructed just for the season designed by some of the biggest names in architecture. Previous pavilions have been shaped by Zaha Hadid – whose other work includes Guangzhou Opera House and the London Olympic Aquatic Center – and Frank Gehry – the man behind Bilbao’s Guggenheim Museum. Even more style can be enjoyed at Kensington’s dedicated Design Museum. Tucked into the southern extent of Holland Park, head to its upper floor for the permanent collection of this former European Museum of the Year. It demonstrates how design affects our lives without us even noticing and features almost a thousand objects from original London Underground maps to iMac computers. Treat yourself to afternoon tea At this point in your visit to Kensington you’re probably ravenous. A perfect excuse – not that one is needed – to participate in one of Britain’s quaintest – and oddest – of traditions. Afternoon tea has been a staple at fashionable London dining tables since 1840. Keeping people well fed in the long hours between lunch and dinner, it has grown from a light snack to a social occasion, and isn’t just a bone china cup full of swirling tea leaves but a full-on eating fest incorporating sandwiches, savory tarts, cakes and scones. For that extra special treat, book a table at the Harrods Tea Rooms. As one of the most prestigious department stores in the capital, the kitchen staff have had plenty of time to perfect their offerings – over 125 years in fact. But if budgets don’t stretch quite that far – even with Go City savings – Kensington High Street has a good number of alternatives, from Italian cafés to Middle Eastern restaurants and the exquisite artistry of the food served at Japan House. Bringing you the best things to do in Kensington London Because of the huge range of things to do in Kensington London it’s very likely that you’ll spend some time of a London itinerary amongst its national institutions and millionaire’s townhouses. Instead of rushing from place to place, be sure to take your time, enjoying its parks, museums and historic structures. Travel to Kensington and London’s other neighborhoods with Go City and you’ll make incredible savings on many of its top attractions. What you do with the money you save is entirely up to you, though we’re sure you agree that Harrods’ afternoon tea sounds mouthwateringly tasty!
Ian Packham
London's Soho lit up neon blue at night
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Top things to do in Soho London

Some may still remember Soho’s seedy past, but tucked in between Mayfair and Covent Garden this part of west London has once again found its stride as a fashionable and upmarket place to be. Whilst it may not have the historic attractions of other neighborhoods, no one can say there aren’t things to do in Soho London! It’s an area that’s actually something of a rare find – a part of London where locals and visitors rub shoulder to shoulder without distinction. Packed full of bars and nightspots, it also has shopping on Regent’s Street and the theaters of the West End to help maintain its stance as the capital’s entertainment hub. But amongst the rainbow flags and shopfronts of everyone-is-welcome Soho, you’ll also discover an array of galleries and restaurants. What are the best things to do? Keep reading to find out all you’ll ever need to know with this guide to London’s Soho. Must-visit shops The western bounds of Soho are delineated by Regent’s Street and its northern bounds by Oxford Street – two of London’s most famous and most important shopping thoroughfares. Running for almost two kilometers, Oxford Street is dominated by flagship stores for the country’s big names and department stores including Selfridges’ five floors of delights. Regent’s Street has a slightly more genteel air thanks to its mix of high-end fashion boutiques and Hamleys – the world’s oldest and biggest dedicated toy shop, with a range that spans 50,000 items. For contrast, drift into Carnaby Street, which was the center of fashion during the swinging sixties and continues to go its own way with its selection of independently-owned stores. Between the two, on Great Marlborough Street, is the mock Tudor edifice of Liberty London. A department store with a difference, Liberty highlights bold handcrafted designs from smaller workshops and artists. Known for its floral prints, it has previously championed everyone from arts and crafts designer William Morris to the creator of the punk look Vivienne Westwood. Soho theaters and shows Following Regent’s Street round to its natural end at the Statue of Eros on Piccadilly Circus will bring you to Shaftesbury Avenue. Otherwise known as the West End, it’s where many of London’s major theatres are located, including the London Palladium, Gielgud and Lyric. Seen as the pinnacle of performances alongside New York’s Broadway, its theaters are a favorite with movie stars. Dame Helen Mirren, Sir Ian McKellen and Benedict ‘Sherlock’ Cumberbatch have all played to packed out audiences in recent years. Shows range from productions of Chekov and reinventions of Shakespeare to the musicals of Andrew Lloyd Webber, the composer behind The Phantom of the Opera and Cats. If sitting down in one place for two hours leaves you cold, you don’t need to look further than the Crystal Maze Live Experience, recreating the television game show with its four zones and four different challenge types teams must take on. Soho’s top nightspots It’s nightspots like G-A-Y and Ronnie Scott’s that take much of the attention, but Soho London nightlife also includes traditional British pubs and semi-secret cocktail bars, ensuring there really is something for everyone – including teetotalers thanks to some choice late night coffee bars. G-A-Y is just one of a clutch of LGBTQ+ venues dotted around Old Compton Street, creating a hub for queer individuals and their allies, alongside the original branch of Patisserie Valerie – a demonstration of just how diverse Soho can be. When it comes to live music, one of the best places to head is Ronnie Scott’s Jazz Club, which has played host to some of the legends of jazz and blues including Ella Fitzgerald, Jimi Hendrix and Jamie Cullum. Spice of Life and Ain’t Nothing But Blues have similar vibes. Galleries in Soho Although just a stone’s throw from the National Gallery on Trafalgar Square and Royal Academy of Arts on Piccadilly, you don’t even have to leave the area for artistic things to do in Soho London. The first private art space created for nothing but life through a lens, The Photographers’ Gallery has a pedigree which dates back to 1971. During that time it has brought new international artists to British audiences whilst also supporting homegrown photography talent, bringing the very best imagery of the moment to the streets of Soho. The main space of Frith Street Gallery on Golden Square has developed such a reputation for its exhibitions of painting, sculpture and installation art that the artists it represents are entering the permanent collections of museums globally. But if it’s moving images that capture your attention, the Curzon Soho Cinema provides an escapist’s delight, with some of the largest screens in London to watch the latest Oscar contenders. Places to eat in Soho Dine at each of our favorite places to eat in Soho and you’re either going to need a longer vacation or a larger stomach. Or possibly both. Trustworthy places to spend your hard-won cash include the flavors of Bombay of Dishoom’s Carnaby outlet and modern British cuisine of Bill’s Soho. Yotam Ottolenghi’s NOPI is one of a host of restaurants where it’s easy to impress and be impressed, with a menu comprising Middle Eastern and Asian-inspired dishes. Korean, Italian and pan-European meals all vie for attention just a few steps away. However, it’s Quo Vardis that takes the crown for staying power in a part of the capital where restaurants can seem as if they come and go with the seasons. First opening its doors in 1926, before that it was the home of Karl Marx, who now resides in Highgate Cemetery. The best things to do in Soho London Filled with entertaining ways to spend a morning, afternoon or evening, there are lots of worthwhile things to do in Soho London. Helpfully located not all that far from other attractions including the Household Cavalry Museum and Westminster Pier – for Thames sightseeing cruises – there’s really very little reason not to pay the area a visit as part of your travels with Go City!
Ian Packham

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